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Elevated with Brandy LawsonBeyond Features: Evaluating Real Solution FitGet in Touch! Send us a message.Well hi there, it’s Brandy your host and this is Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're talking about how to not get dazzled by jazzy software features that are about as useful as a kitchen island with no overhang.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Law...2025-05-1204 minElevated with Brandy LawsonMeasuring Impact: Quantifying Your Pain PointsGet in Touch! Send us a message.Hey there, Brandy Lawson here with another episode of Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're going to do something that might make you squirm a little – we're going to put actual numbers to those software headaches you've been living with.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://br...2025-04-2805 minElevated with Brandy LawsonWhat's Really Broken? Identifying the True ProblemGet in Touch! Send us a message.You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson, and in this episode we're tackling the million-dollar question: What's actually broken in your business? Maybe you think you know, and maybe it’s not what you think it is.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brand...2025-04-2104 minElevated with Brandy LawsonBefore You Start: Getting in the Right MindsetGet in Touch! Send us a message.Brandy Lawson here back with another episode of Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're talking about something that might surprise you – it's not about software features, pricing, or even that framework I shared last week. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US O...2025-04-1404 minElevated with Brandy LawsonFrom Overwhelm to Confidence: Your Software Decision FrameworkGet in Touch! Send us a message.You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode I’m shining some light on a problem every business owner has, but few actively understand - choosing software.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON S...2025-04-0704 minElevated with Brandy LawsonThe Hidden Costs of the Wrong SoftwareGet in Touch! Send us a message.I’m Brandy Lawson and this is Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode you’ll learn about the real cost of not using the right software in your business.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL ...2025-03-3104 minElevated with Brandy LawsonWhy Choosing Software Doesn't Have to SuckGet in Touch! Send us a message.You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode I’m shining some light on a problem every business owner has, but few actively understand - choosing software.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON S...2025-03-2404 minElevated with Brandy LawsonHow to Confidently Choose the Right Software for your Kitchen & Bath Design BusinessGet in Touch! Send us a message.Hey there, it’s Brandy, host of the Elevated podcast with a question for you:Ever feel like you're overrun by information about the latest & greatest app or "game-changing" AI tool, but can't really even find the time and attention to try one, much less choose and use one? GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Laws...2025-03-1001 minElevated with Brandy LawsonMaximizing Trade Show Success: FieryFX's AI-Powered Experience at KBISGet in Touch! Send us a message.Hey hey! Welcome to the final episode of Season 6 of Elevated. I’m your host, Brandy Lawson, and in this episode you’ll hear a behind-the-scenes look at how our FieryFX team maximized our experience at 2024 KBIS in Las Vegas using pretty much every AI tool and method we've covered this season.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https...2024-12-0204 minElevated with Brandy LawsonUnlock AI Potential: 4 Steps to Write AI Prompts That Deliver ResultsGet in Touch! Send us a message.Hello and welcome again to Elevated, the podcast helping you build a better Kitchen & Bath Design business through innovation and modernization. I’m your host, Brandy Lawson and if you want to master AI this is a key episode for you.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn...2024-11-1105 minElevated with Brandy LawsonThe integrity of using AIGet in Touch! Send us a message.This is Elevated, the podcast all about helping you build a better Kitchen & Bath Design business. I’m Brandy, your host, systems advocate and all around efficiency enthusiast. In this season we are examining the world of Artificial Intelligence as it relates to running your business.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US...2024-08-1904 minElevated with Brandy LawsonThe Efficiency Trio: Maximizing Time, Energy, and Money for Business SuccessGet in Touch! Send us a message.Welcome back to Leverage Your Spark. I’m Brandy Lawson, here riding shot-gun with you as we navigate the unpredictable world of business. Today, we’re breaking out our sleuthing kit as we go looking for problem areas in your business that are making off with your time, energy and money. We refer to these as leaks in your business.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design bu...2023-06-2602 minElevated with Brandy LawsonOvercoming Overthinking: Unleashing the Potential of the MVP Concept in Your BusinessGet in Touch! Send us a message.Hello & welcome to Leverage Your Spark - your bite sized source for less stress & more joy in business & life. I’m your host Brandy Lawson. In this episode we’re examining a concept that can transform how you approach both business and life. This isn't about reinventing the wheel, it's about understanding how to can simplify things, start small, and leverage efficiency.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://f...2023-06-1904 minElevated with Brandy LawsonLeveraging Process Improvement for Massive Growth in Kitchen & Bath Design IndustryGet in Touch! Send us a message.Hello & welcome back to Leverage Your Spark, I’m your host, Brandy Lawson. Today, we're diving into an inspiring success story of operational transformation. But first, let's set the stage. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFaceboo...2023-06-1204 minElevated with Brandy LawsonPicking the Right Tools for Your Business (Part 5): Weighing the CostGet in Touch! Send us a message.Welcome back to "Leverage Your Spark.” I’m your host Brandy Lawson. We've reached the final part of our 5-part episode series on how to make a decision on a tool, app, or software service. Today's topic is all about cost – weighing the pros and cons of free versus paid software and how to evaluate if the price of the tool is worth it.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design busi...2023-06-0503 minElevated with Brandy LawsonPicking the Right Tools for Your Business (Part 4): Smooth Software ImplementationGet in Touch! Send us a message.Welcome back to "Leverage Your Spark,” I’m your host Brandy Lawson! We're continuing with our 5-part episode series on how to make a decision on a tool, app, or software service. Today, in Part 4, we're tackling implementation – creating a plan to incorporate your new tool and maximize its value. It’s okay, I get it - talking about implementation isn’t very exciting… except, it can be because this is how you ensure that the sizzling potential of this app turns into real time and sanity savings in your day-to-day.2023-05-2903 minElevated with Brandy LawsonPicking the Right Tools for Your Business (Part 3): Maximizing Software AdoptionGet in Touch! Send us a message.You’ve tuned into Leverage Your Spark, the podcast that helps businesses optimize their systems to save time and increase productivity so you can work smarter, not harder. I’m your host, Brandy Lawson. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com...2023-05-2203 minElevated with Brandy LawsonPicking the Right Tools for Your Business (Part 2): Measuring ImpactGet in Touch! Send us a message.Welcome back to Leverage Your Spark, the podcast where we help you discover and utilize the tools, apps, and software that can revolutionize your business! I'm your host, Brandy Lawson, and today we're diving into Part 2 of our 5-part series on making informed decisions when selecting a tool, app, or software service. In this episode, we'll explore how to determine the impact that the app, tool, or software could have for you. So, grab your coffee,tea, or something stronger if you need it, and let's get started!2023-05-1503 minElevated with Brandy LawsonPicking the Right Tools for Your Business (Part 1)Get in Touch! Send us a message.Welcome to Leverage Your Spark, the podcast that helps businesses and organizations optimize their systems to save time and increase productivity. I’m Brandy Lawson, your host, and in this 5-part series, we’ll be discussing how to make informed decisions when selecting a tool, app, or software service. Each episode will cover one aspect of the evaluation process. These steps are meant to be used together to guide you to a decision.GET IN TOUCH💡Learn how to hire and work with experts...2023-05-0805 minElevated with Brandy LawsonElevate Your Business Operations: Mastering Cloud Storage for Maximum ImpactGet in Touch! Send us a message.Hey there! Welcome back to Leverage Your Spark, I’m your host, Brandy Lawson. In this episode, I’m revealing a simple tip that can help you amplify your impact and streamline your operations: using cloud storage that comes with your email service, such as Google Drive or OneDrive. Some of you might already be thinking… well, duh! But, even if you are already using it, there might be some optimization potential for you. Let's explore how this can revolutionize your workflow and make your life (and your team’s life) a...2023-05-0105 minElevated with Brandy LawsonEffortless Impact: Mastering Business Strategy and Planning for Greater SuccessGet in Touch! Send us a message.Hey there! Welcome back to Leverage Your Spark, I’m your host, Brandy Lawson. In this episode we’re digging into the world of strategy and planning to amplify the impact of your efforts. We'll explore how being intentional and methodical can get you closer to your goals, faster. Ready to make every move count? Let's go!GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Bra...2023-04-2405 minElevated with Brandy LawsonOptimize Your Email Strategy: How Send Later Can Transform Your WorkflowGet in Touch! Send us a message.Hey there! Welcome back to Leverage Your Spark, I’m your host, Brandy Lawson. In today's episode, we'll discuss how you can amplify your effort by using the Send Later functionality of email. This episode follows our previous one about batching, and together, these strategies can work wonders for your effectiveness and ability to get stuff done. We'll discuss the problem, the purpose of using Send Later, the possibilities it offers, the process of implementing it, and the payoff you'll experience.GET IN TOUCH💡Learn how to hire...2023-04-1706 minElevated with Brandy LawsonBoost Your Productivity: The Ultimate Non-Technical HackGet in Touch! Send us a message.Welcome to Leverage Your Spark, I’m your host Brandy Lawson. In this episode we’re exploring how to amplify your effort by using a simple, non-technical productivity technique called batching. We'll discuss the problem you’re probably currently experiencing of never having enough time, the purpose of batching, the possibilities it creates, the process of implementing it, and the payoff you'll experience if you implement it.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitche...2023-04-1005 minElevated with Brandy LawsonAmplify Your Time: Get More Done Using What You HaveGet in Touch! Send us a message.Welcome to Leverage Your Spark, the podcast that helps entrepreneurs and business leaders amplify their time, energy and impact. I’m your host, Brandy Lawson and in today’s episode we're discussing how to make the most of the 24 hours we all have in a day, that is how to amplify time through intentional planning and strategy.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Bra...2023-03-2706 minElevated with Brandy LawsonScaling businesses using a Marketing Operations TeamGet in Touch! Send us a message.Scale, what a very popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Well, that's what we're discussing in this episode of Leverage Your Spark. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin...2022-07-0404 minElevated with Brandy LawsonExpand The Benefits of Marketing AutomationGet in Touch! Send us a message.Isn't it awesome when you get a new tool and it makes your life so much easier? Yay! Well, what if you could experience that feeling more often? In this episode of Leverage Your Spark, we're talking about how to use a marketing operations team to expand the marketing automation and technology toolkits you already have.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com2022-06-2704 minElevated with Brandy LawsonKeep Marketing Automation RunningGet in Touch! Send us a message.Most marketing teams are reaping the benefits of marketing automation. Sometimes, though, it breaks. Let's talk about how to use a marketing operations team to fix broken tech and keep your marketing automation running. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFaceb...2022-06-2004 minElevated with Brandy LawsonWhen Not to Hire a Marketing Operations teamGet in Touch! Send us a message.We've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operations? Find out in this episode of Leverage Your Spark. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, t...2022-06-1304 minElevated with Brandy LawsonThe Problems Marketing Operations Can FixGet in Touch! Send us a message.Marketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your Spark. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL...2022-06-0604 minElevated with Brandy LawsonHiring More Team vs. Hiring Marketing OperationsGet in Touch! Send us a message.Hiring more team can seem like a great way to solve a skill or capacity gap. And that can be true. But sometimes it's not. So let's talk more about this in today's episode of Leverage Your Spark. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin...2022-05-3005 minElevated with Brandy LawsonHiring a Marketing Agency vs. Hiring Marketing OperationsGet in Touch! Send us a message.So you've hired a marketing agency and, well, don’t they take care of marketing operations too? Let's find out, in this episode of Leverage Your Spark. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: https://www.facebook.com/fieryfxInstagr...2022-05-2405 minElevated with Brandy LawsonAlternatives to Marketing Ops team - IT TeamGet in Touch! Send us a message.No business today can effectively run without technology. That’s why IT teams are a part of nearly every organization. But, does having an IT Team mean you don’t need a Marketing Operations team?📊Grab the Quick & Dirty Guide to Google Analytics 4 Setup at https://fieryfx.com/ga4 📊GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylaws...2022-05-1605 minElevated with Brandy LawsonAlternatives to Marketing Ops team - Web DevGet in Touch! Send us a message.Marketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operations team. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLO...2022-05-0904 minElevated with Brandy LawsonAlternatives to Marketing Ops team - VAGet in Touch! Send us a message.Sorting roles out in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US O...2022-05-0204 minElevated with Brandy LawsonAlternatives to Marketing Ops team - Status QuoGet in Touch! Send us a message.We've talked a lot about Marketing Operations this season, what it is, when you might use it and how you would know if you need it. In the next few episodes we're going to talk about alternatives to marketing operations. Let’s get into what you might be doing instead…GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson...2022-04-2505 minElevated with Brandy LawsonAccess Granted! If Only It Were That Easy…Get in Touch! Send us a message.It’s no secret that I love a good tip, trick & hack. Listen in for a tasty one that will help when delegating and working with external teams.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: https://www.facebook.com/fieryfx2022-04-1806 minElevated with Brandy LawsonWhich Web Builder to ChooseGet in Touch! Send us a message.The good news & bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. Listen on to this episode for insights on how others have been challenged by this and how you can choose the website builder that best fits your organization. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: ht...2022-04-1106 minElevated with Brandy LawsonThe Gap Between the CMO & COOGet in Touch! Send us a message.Modern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be a growing gap between the two roles as technology & marketing evolve. Listen into this episode to find out what challenges that gap presents and how you might best bridge the gap before someone falls into the void.GET IN TOUCH💡Learn how to hire and wor...2022-04-0403 minElevated with Brandy LawsonWho Needs Marketing Operations?Get in Touch! Send us a message.It's easy to believe we don't need the “big fancy things” when we're just a scrappy little team or business trying to get off the ground. Listen on to find out who actually needs marketing operations. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fiery...2022-03-2904 minElevated with Brandy LawsonThe Most Effective Shortcut We All AvoidGet in Touch! Send us a message.If you've listened to the podcast, you know I love shortcuts, hacks, tips and tricks. In this episode I'm sharing one that is extremely effective, but it’s probably the unsexiest shortcut on the planet. Embracing this will change almost everything for your team. Don't be afraid. I promise it'll be less painful than you think. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy...2022-03-2106 minElevated with Brandy LawsonThe Marketing Organization that Didn’t Need Metrics, Until They DidGet in Touch! Send us a message.Metrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com2022-03-1404 minElevated with Brandy LawsonCommon Symptoms That You’re Missing Marketing OperationsGet in Touch! Send us a message.No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are lacking marketing operations.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: https://www.facebook.com/fieryfx2022-03-0705 minElevated with Brandy LawsonWhy You Need Marketing OperationsGet in Touch! Send us a message.Looking for leverage? Need to go faster, further with less? That is why organizations need Marketing Operations. Wonder if this might be you? Listen on to this episode to find out.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: https://www.face...2022-02-2805 min
Elevated with Brandy LawsonCan we kill the word Excellence please?Get in Touch! Send us a message.Can we kill the word excellence? Please? Warning, the podcast episode you are about to listen to is a bit of a rant. As FieryFX has embraced our positioning as a marketing operations agency, every time I'm engaged with some sort of content about operations, it's using this word excellence. Part of my reaction to this word is likely a hangover from corporate and that it's overused in situations where a large company is doing a disservice to its employees. All that comes to mind when I hear t...2022-02-2105 min
Elevated with Brandy LawsonThe Evolution of Marketing Ops: One Woman’s StoryGet in Touch! Send us a message.I’ve run my own business for 10 years and in that time we’ve always been a Marketing Operations company, I just didn’t realize it. Join me on a little journey through my experience in the evolution of this new sector of marketing to give you some insights on how we got here and the expert scoop on how your organization can benefit from embracing it.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help yo...2022-02-1405 min
Elevated with Brandy LawsonWhy you maybe haven’t heard of Marketing OperationsGet in Touch! Send us a message.Do you also get that FOMO feeling when you hear a term you’re unfamiliar with? Well, don’t fear missing out on Marketing Operations because in this episode of Leverage Your Spark I’ll reveal why you may not have heard of this yet.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandy...2022-02-0805 min
Elevated with Brandy LawsonWhat is Marketing Operations? (a.k.a. Marketing Ops)Get in Touch! Send us a message.Welcome to Season 3 of Leverage Your Spark! In this first episode we’re answering a very fundamental question for modern marketing teams: What is Marketing Operations? You may not be familiar with this term, you might have heard it used, but if you are in marketing, I’d bet you’ll get crystal clear really fast on Marketing Ops as you listen to the episode.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design...2022-01-3105 min
Elevated with Brandy LawsonWhat’s coming in Season 3 (Trailer)Get in Touch! Send us a message.Leverage Your Spark is a podcast that delivers quick & easy to digest knowledge bombs for CMO’s and other marketing leaders who need the most out of available resources to execute big growth. Each 5 minute episode delivers insights and simple steps to take to improve the leverage available to you and do more (more effectively) with less.This season covers the foundations of Marketing Operations, from definition and scope to the symptoms of teams that need this function. We also highlight alternatives to a Marketing Ops team you mi...2022-01-2701 minElevated with Brandy LawsonThe Tools to Make Breakups EasierGet in Touch! Send us a message.Breakups are hard, and can be even harder if you've left clothes in the closet, toiletries in the bathroom and your favorite mug in the kitchen cabinet. In this episode of Leverage Your Spark, let's talk about how to use technology, tools and processes so parting ways is easier and no one has to awkwardly ask for their favorite sweater back.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fiery...2021-11-1504 minElevated with Brandy LawsonCase Study: Stories of PartingGet in Touch! Send us a message.All good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage Your Spark you’ll hear two stories of parting ways with clients.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, B...2021-11-0804 minElevated with Brandy LawsonYou’re Fired! Handling an unexpected end to a client-expert relationshipGet in Touch! Send us a message.In life and in business, there often isn’t a happily ever after. People change roles, companies evolve, get bought, go out of business and experts get fired.In this episode we’re tackling the uncomfortable topic of the unexpected end to a client-expert relationship. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brand...2021-11-0105 minElevated with Brandy LawsonUntil next time... Wrapping up a project engagementGet in Touch! Send us a message.You hired the right expert, they were a great fit, they did the work you needed and now the project is done… so, what now? That’s what we’re chewing over in this episode of Leverage Your Spark.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.c...2021-10-2504 minElevated with Brandy LawsonDon’t schedule a meeting, do this insteadGet in Touch! Send us a message.Unnecessary meetings and excessive emails are personally offensive to me, because efficiency and effectiveness are two of my top values. Listen in to this episode of Leverage Your Spark to learn how to avoid pointless emails & meetings and my tip that will have your colleagues thanking you.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLL...2021-10-1805 minElevated with Brandy LawsonCase Study: Aspirational BrandGet in Touch! Send us a message.Transformation is hard, uncomfortable and sometimes in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us.It’s story time in this episode of Leverage Your Spark, and it’s a tale of a pet-focused brand with big aspirations.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help...2021-10-1105 minElevated with Brandy LawsonHow to Work with Experts: Don’t Flatten the ValueGet in Touch! Send us a message.In the last episode, we discussed how to avoid hiring an expert steamroller. You know, somebody who comes in, hijacks the project and leaves you with something you didn't even want in the first place. In this episode, we're going to talk about the other side of the relationship, when the client steamrolls the expert.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy L...2021-10-0405 minElevated with Brandy LawsonHow NOT to Hire an Expert: The SteamRollerGet in Touch! Send us a message.Sometimes when we hire expert help, we don’t end up getting what we wanted, and are left with something we don't even know what to do with. This is fairly obvious when the expert is a personal stylist, or decorator (anyone remember the straw wall on Trading Spaces?) There are many ways things get derailed, but listen in to this episode of Leverage Your Spark to learn how to avoid the most common reason.GET IN TOUCH💡Learn how to hire and work with experts: https://highe...2021-09-2705 minElevated with Brandy LawsonWays to work with an expertGet in Touch! Send us a message.If you've ever wondered how to engage with someone to solve a problem, you're not alone. Even with websites it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. Let's help clear that up and get you started improving how you work with experts in this episode of Leverage Your Spark.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our...2021-09-2005 minElevated with Brandy LawsonTrick to avoid the wrong experts, but you’re not going to like itGet in Touch! Send us a message.There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is… Do you like it? Listen on to this episode of Leverage Your Spark, to find out why you should run if your expert is asking you this question.GET IN TOUCH💡Learn how to hire and wor...2021-09-1304 minElevated with Brandy LawsonCase Study: Now you can see itGet in Touch! Send us a message.If you've ever wanted to hire help, but didn't know exactly what to ask for, or what you needed, you only really knew that you needed something, then this episode of Leverage Your Spark is for you.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL 2021-09-0604 minElevated with Brandy LawsonPrepping to work with an expertGet in Touch! Send us a message.Isn’t it great when things ARE as advertised? When you get the value from something you invested in. It is an incredible feeling.To get that feeling every time you work with an expert, listen to this episode of Leverage Your Spark and learn how to prep your organization to best work with an expert so you can more reliably get the value you expect.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how...2021-08-3006 minElevated with Brandy LawsonHow to avoid hiring the wrong expertGet in Touch! Send us a message.The road to hell is paved with good intentions, or so the saying goes. In my experience, so is the efforts of the wrong expert hired to help your organization. Listen to this episode of Leverage Your Spark to learn how to avoid hiring the wrong expert.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLL...2021-08-2304 minElevated with Brandy LawsonWhich expert should you hire?Get in Touch! Send us a message.When trying to make a decision, my son’s go-to tie-breaker is eenie-meenie-minee-mo. While that can work for 8-year-old decisions like what Otter Pop flavor to have, in this episode of Leverage Your Spark let’s talk about better ways to decide which experts to hire in your business.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com2021-08-1805 minElevated with Brandy LawsonKeeping Score in Your BusinessGet in Touch! Send us a message.Often the most effective “tricks” are the simplest ones. In this episode of Leverage Your Spark we’re breaking down one of the most basic, and most transformative business “hacks” I’ve found - the scorecard.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx...2021-08-1605 minElevated with Brandy LawsonCase Study: Once Bitten, Twice ShyGet in Touch! Send us a message.Ever had that feeling of terror when you are about to drop some serious cash on something you have no guarantee will work out? If so, then this episode of Leverage Your Spark is for you.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https...2021-08-0205 minElevated with Brandy LawsonHow to Know When You’re Ready to Hire an ExpertGet in Touch! Send us a message.I've come to believe that in both business and life, there's never a perfect time for anything. Gonna get married? Never a perfect time (I think couples planning weddings last year really feel this) Gonna have a baby? Never perfect time - sometimes it happens when you’ve been fired and just started a new business. It's cute that we tried to plan that. Gonna move, quit your job, get a new job, start a business, never a perfect time. I think it's the same with hiring an expert. There's ne...2021-07-2604 minElevated with Brandy LawsonWhen NOT to Hire an ExpertGet in Touch! Send us a message.Finding yourself in the situation of needing help is pretty common. And sometimes when we get into that situation, we can figure out what the next steps are. And sometimes, we just start overthinking, or panic, and in most of these cases experts can help. It becomes a matter of finding the right one. However, there are some cases when you don't want to hire an expert. GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your K...2021-07-1903 minElevated with Brandy LawsonWhen to Hire an ExpertGet in Touch! Send us a message.It seems like it never fails. Most of us go looking for help too late. And if this is you, you're not alone. I think this is due to a few reasons. One, when things are not our area of expertise, we grossly underestimate how much time it will take. Check out episode 1 to learn more about this (it’s called the Dunning Kruger effect). But also, we tend to be overly optimistic about timelines or we're just too darn busy and don't allow enough time or don't have enough ti...2021-07-1205 min