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Branka Injac Misic And Laura Luck

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A TABLE AT THE BACKA TABLE AT THE BACKS3. E8. - Whatcha been up to? A casual chat.This is the last episode of season 3!  Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about:  - Laura celebrating a milestone this week!  - Branka needing a drink (haha desperate times)  - Is the black hole of quarantine swallowing us up?  - Laura chats about current work projects and starting a new role - Branka dives deep into her concerns around superannuation and sole traders during COVID - How we're coping (or not c...2020-05-0641 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E7. - Crisis Comms with Anna RoganAt the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all through approaching business comms when things get turned upside down. Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners. Anna has a BA in psychology, a po...2020-04-2250 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E6. - Conversion Design with Matt HallWith a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech. By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients. No matter what he's working on, Matt obsessively asks how we can lead users on a journey that achieves business goals while making the world a little bit better. In this episode we talked with Matt about: • What it’s like to work for an amazing company that...2020-04-0850 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E5. - Accessibility and Inclusivity with Veronica CamaraAs writers, we have a huge impact on making sure digital products are inclusive and accessible – and we spoke with Veronica Camara about how she does just that. She's is the founder and Principal at AVO Agency, a human-centred content company serving complex industries. We also spoke about: - How Avo Agency came about and what cool projects Veronica has been working on - How she works remotely with a team of freelancers, with people all over the world - Tips for swapping time for money, and how the Avo business has evolved - What does accessibility mean to writers an...2020-03-2540 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E4. - Ethics in product design and UX writingEthics in product design and UX writing. It's a pretty heavy topic today pals. But we make it fun ;)  We're talking: - the addictiveness of apps - moral dilemmas with projects or companies we’ve worked for and with  - where does the responsibility lie? - how we do things a little differently now that we have more experience under our belts - why traditional influence techniques are great to know, but it's how you use them Here are our recommendations: • How tech hijacks people's minds (the list we run through by Tristan Harris, design ethicist): https://medium.com/thrive-global/how-te...2020-03-1157 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E3. - Closing the gender pay gap with Meggie Palmer and PeptalkherIn the lead up to International Women's Day 8 March), we spoke to Meggie Palmer, founder of PepTalkHer.  PepTalkHer's mission is to close the gender pay gap. The PepTalkHer app helps you track your career successes through artificial intelligence: building confidence, negotiation skills and through giving you a pep talk when you need it most. We spoke about: - Meggie's background as a Walkley-winning journo and what led her down the entrepreneurial track  - The inspiration behind PepTalkHer (and some frightening stats about the gender pay gap...) - Our own money stories and how they can hold us back from a...2020-02-2655 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E2. - Employee Experience with Kerrie BrownTalk about a ripper topic — Employee Experience (EX) is all the rage this year.  BUT it shouldn’t be mistaken as another business buzzword.  It’s actually one of the elements that businesses of all sizes can use to differentiate themselves in an age where standing out is getting harder and harder to do. That’s why we called in EX expert! Kerrie Brown is a seasoned Employee Experience professional who has spent the last decade (and some!) of her career helping companies build inspiring workplace cultures. She knows how to play strategically and tactically, and is most happy when challengin...2020-02-1255 minA TABLE AT THE BACKA TABLE AT THE BACKS3. E1. - Welcome to 2020!This is season 3!  Today we're having a casual chat about what we've been up to, we dissect our favourite eps from season 2 and what we've got planned for this season (and 2020). Of course, in Australia we've been facing some horrific natural disasters. We'll also talk about how we reacted to this news over the festive season and the different approaches by small business following it.2020-01-3030 minA TABLE AT THE BACKA TABLE AT THE BACKS2. E7. Give and get good feedback with Susan ReochWell what fun we had talking to Susan Reoch! Some kindred spirits for sure. Today's episode is ALL about giving and getting good feedback. In our opinion, both are critical to the role of UX writer. Basically, get comfy getting uncomfy is the moral of the story.  Susan is a seasoned UX writer with loads of good info to share.  We talked to Sue about: How she honed her UX writing skills What working in a team of writers and other collaborators looks like in the wild The different ways we each like to get and give feedback (very different op...2019-12-0457 minA TABLE AT THE BACKA TABLE AT THE BACKS2. E6. - What is Content Design? With Sarah StanfordHello friends!  Have you heard of 'content design'? It's different to content strategy and UX writing... but it's probably not spoken about nearly as much.  Until today! We're chatting with Sarah Stanford from Novelise, and this is what we cover: - What is 'Content Design'? - The beauty of model-first web projects (Sarah is probably the most passionate person everrrr about this, we love it) - How is content design different to content strategy and UX writing? - What kind of clients need this kinda work (hint: the kind with $$)? - What the eff is headless content? Podcasts mentioned in th...2019-11-201h 05A TABLE AT THE BACKA TABLE AT THE BACKS2. E5. - Customer Experience vs Customer ServiceIn this episode we compare customer experience with customer service. - How we define the two - What each one entails - Why companies who focus on CX earn more $$ - Examples of the good, the bad and the ugly CX - How to start optimising your CX (hint: start small!) Mentioned in this episode: • CX Leaders Podcast • Book: “Uplifting Service” by Ron Kaufman • Book: “Tribes” by Seth Godin • https://go.forrester.com/press-newsroom/how-customer-experience-impacts-company-stock-performance/ • http://customerthink.com/customer-service-vs-customer-experience-vs-customer-engagement/ • https://www.marketingmag.com.au/hubs-c/opinion-valos-nambiar-university-skill/2019-11-0655 minA TABLE AT THE BACKA TABLE AT THE BACKS2. E4. - What if work is your self care?Eeeek! This week we took a deep dive into understanding ourselves and our attitude towards work. Taking time out to practice self-care in an always on world is incredibly important. But what happens if the way that you are wired as a human, your work actually becomes part of your self-care? We also explore the meaning of the word ‘hustle’ (don’t shudder, hear us out) and where it fits into the overall picture of work. Come along for this rollercoaster around our brains and let us know your thoughts, feelings, and vibes after the chat. 🙏🏼 Mentioned in this episode: • The Education...2019-10-2451 minA TABLE AT THE BACKA TABLE AT THE BACKS2. E3. - How to become a UX Writer with Patrick StaffordOur first guest for Season 2 is Melbourne-based UX writer Patrick Stafford. Patrick is an ex-journalist-turned-UX writer, content strategist and podcaster. With almost a decade of experience with online news outlets like Smart Company, Rolling Stone and Vice, he’s been a UX writer for MYOB for over 4 years and has a freelance writing business called Stafford Content. He also runs UX Writers Collective, which is a UX and CX writing course and produces/hosts the podcast Writers of Silicon Valley. Here's what we covered in this episode: - How Patrick broke into UX writing via journalism (and the many different ba...2019-10-091h 07A TABLE AT THE BACKA TABLE AT THE BACKS2. E2.- Comms guides and messaging strategy for customer-centric businessesThis week we're talking all things content, comms, brand voice style guides. We cover things like: - Why these guides are the actual best things since sliced bread - How to create one - What should be included (we pull apart actual guides we created)  - Who needs buy-in (and how to demand respect for the brand voice)! - Why we need to change the message for different audiences / formats Laura's articles we mentioned: UX writing terms: https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/ Tone of voice: https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/  Our recommendations: - The Elements of Fucking Style: https://www.am...2019-09-261h 02A TABLE AT THE BACKA TABLE AT THE BACKS2. E1. - Collaboration in a CX / UX roleYay! We're back! We had a short hiatus, but season 2 is here with a bang. This week we're talkin' bout Collaboration: how to work with different departments towards a goal. In this episode, we'll cover: How to start relationship-building (especially if you're remote!) • What kinds of departments we should be speaking with • How to set up regular communication • What roadblocks you might come up against • Why collaboration is especially important if you're working in customer comms Links to recommendations: • The day-to-day life of this UX writer at Capital One - https://medium.com/capitalonedesign/how-i-work-as-a-ux-writer-2b4312b01fa0 • User Guiding tool for put...2019-09-1237 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E10. - Personality and CX in eCommerce with Ami WilliamsonSEASON FINALE! Thanks so much for joining us for Season 1 of A Table At The Back. We have loved creating this so much, so if you loved hearing it... please leave us a review and rating :)  For our last episode of Season 1, we spoke to the inimitable Ami Williamson of Damn Write. Ami focuses on personality-driven e-commerce copy, plus she’s a wildly talented writer, strategist and extremely funny human being. We like her. She gets her rocks off on consumer psychology and neuro-marketing and she’s got one of the best damn websites we've seen in a while…  Here are just...2019-08-0352 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E9. - User Research For UX/CX MessagingWelcome to this week’s episode of A Table At The Back podcast. To mix it up, we went a little technical-ish this time around and discussed the different types of user research we’ve done in order to help shape and inform messaging for products and services that we’ve worked on. Research is such an important (and non-negotiable) part of creating powerful, useful, and consistent messaging that connects with your target audience, gets cut through and, ultimately, converts. Some key resources mentioned in this episode: * Qualie: https://qualie.com/ * Book: Steve Krug - Brain Surgery Made Easy * Message Mining...2019-07-2847 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E8. - Man-ergy and Launches with Kirsty FantonEpisode 8 - Kirsty Fanton Kirsty Fanton brought SO MANY laughs to our Table At The Back. You can come back and sit with us any time :) Ex-clinical psychologist and university lecturer, Kirsty is one smart (and hilarious) cookie. She's taken her superpowers into the world of copywriting and forged a unique space for herself as a launch strategist who helps her clients successfully achieve six-figure launches. Plus, she runs her own course called Brain Camp – where she teaches her skills to other marketers. Kirsty also gives good email: we spend a bit of time talking about her very popular email ab...2019-07-2050 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E7. - Conversational marketing with Aoife O'ConnellYo Aoife, you can totally sit with us! This week we were honoured to chat with Aoife O'Connell of Yarnly – a chatbot developer with attitude! This charismatic Irish ex-pat shared so much valuable content about: - Her epic story and what led her to Yarnly - Chatbots (what they are, how they work, why they are cool AF) - How she maps out her chatbots and the type of talent she works with to bring them to life - The importance of soft-skills in a digital world - How Yarnly is using their mission and values for empowering women and pa...2019-07-141h 07A TABLE AT THE BACKA TABLE AT THE BACKS1. E6. - The Golden Days of Insta Pt. 2: Brand Reps & InfluencersWe took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram. Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today. Four goals to consider when working with influencers: 1. Top level - there’s social proof. • Big accounts. • Pay for the post so you can get social proof (aka credibility) for your business. • You’re paying for getting seen as a legit business r...2019-07-071h 13A TABLE AT THE BACKA TABLE AT THE BACKS1. E5. - UX Writing Pt. 2 (CX)You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm.  While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised! Some practical takeaways from this episode: - Have someone do an audit of all current customer comms (what is going out, frequency, etc). - Map it out in a Google sheet or even draw it all out as a storyboard on a whiteboard. - ID content gaps or double ups. - Loo...2019-06-291h 02A TABLE AT THE BACKA TABLE AT THE BACKS1. E4. - They Never Said It Would Be Easy: Business & MotherhoodWow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden. In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉 We covered: - Working on weekends - Sleep training - Starting a business while on maternity leave/having a break from the workforce - How freelancing can give you the flexibility to start a family - Using work to escape post...2019-06-2344 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E3. - The Golden Days of Insta Pt. 1: CompetitionsThis week we take a trip back in time to the golden days of Instagram to talk about one aspect of how businesses used to grow using Instagram and what you can learn from it. We cover off Instagram competitions, in particular: - How they used to get set up - Some things to think about in terms of rules & mechanics - Why it used to grow numbers by the 1000s in 24hrs and doesn’t really anymore - Some ideas on what to try today Also mentioned in this episode: - Sister Scout Studio GET MONEY SMART event: https://ww...2019-06-2242 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E2. - UX Writing Pt. 1How fun! After some ideas, feedback, and exploration we’ve settled on a name for the podcast - yew! And this week Laura laid out some UX writing fundamentals (from a biz perspective) and what you should know/consider if you’re thinking about entering the field or you’re already in, but trying to find your feet. If you have any questions don’t forget you can reach out to either of us directly and we’ll be happy to chat - this stuff is our jam! Resources were mentioned in this episode: Laura’s FREE UX Writing course: www.lauraluc...2019-06-0736 minA TABLE AT THE BACKA TABLE AT THE BACKS1. E1. - Right Back To The BeginningWelcome to our very first episode. How exciting! We’re super keen to chat to you about all things UX, CX, Comms, Marketing, and the mum/biz life balance. We wanna do this in a casual environment where you feel like you’re having a warm coffee (or tea) with us and you’re part of a raw, but insightful conversation. In this episode we go back to the beginning to give you a little background into who we are, what our individual journeys have looked like so far, and what we want to get out of this podcast. Hope you en...2019-06-0544 min