Shows
Boost Your Visibility | Marketing Audits for Builders & RemodelersYouTube Shorts for Small Business: My 218K View StrategySend us a textYouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.🔑 Here’s what you’ll learn:How to repurpose Reels as YouTube Shorts (no fancy gear needed)The secret to storytelling that actually convertsWhy YouTube is the only platform giving long...
2025-07-2310 minBoost Your Visibility | Marketing Audits for Builders & RemodelersStop Everything: Google AI Search Just Changed the RulesSend us a textGoogle AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online.• Create content that answers frequently asked questions from customers• Use transcripts from videos to develop blog posts that address search queries• Make ChatGPT your "best friend" for business intelligence• Document customer questions as they occur in real-time• Mark your location in every social post for local business visibility• Rotate through different nearby cities in location tags to attract regi...
2025-07-1610 minBoost Your Visibility | Marketing Audits for Builders & RemodelersWhy Pinterest + YouTube Still Matter in 2025Send us a textIf you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits...
2025-04-2216 minBoost Your Visibility | Marketing Audits for Builders & RemodelersWhy Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)Send us a textFeeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value.In this episode, I share my personal experience navigating economic shifts, in...
2025-04-0812 minBoost Your Visibility | Marketing Audits for Builders & RemodelersStarting a Creative Business? Here’s What I’d Do DifferentlySend us a textStarting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you.👉🏻 Grab the free AI for Small Business Cheat Sheet Learn which AI tools work best for writing, content planning, and saving HOURS of your time👉🏻 Want to stop spinning your wheels with marketing?Check out the Boost Y...
2025-04-0211 minBoost Your Visibility | Marketing Audits for Builders & Remodelers2025 Starts Here: Get Unstuck NowSend us a textFeeling stuck in your marketing in 2025? It’s not about adding more platforms or chasing endless ideas—it’s about refining your strategy and authentically reconnecting with your audience. 🎯 In this episode, we’ll tackle key marketing hurdles and show you how to build momentum in your business with practical, actionable insights.What You’ll Learn:• How to create a solid content plan that works• Simple strategies to overcome imposter syndrome• Tips for identifying and connecting with your ideal customer• Why authenticity is the foundation of modern marketing• The p...
2025-01-0107 minBoost Your Visibility | Marketing Audits for Builders & RemodelersHow To Grow Your Local Business Fast When Traffic Is DownSend us a textAre you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn’t enough anymore—but don’t worry, I’ve got you covered!In this video, we’re diving into simple strategies that actually work to market your business and attract local customers. ✔️ Transform your entire marketing strategy in just one hour a month✔️ Game-changing approach to content creation that fits into the busiest of schedules✔️ Feel more confident in organizing your digital content✔️ Turns heads on social media...
2024-12-1110 minBoost Your Visibility | Marketing Audits for Builders & RemodelersHow To Build a Photography Business in 2025: What I Did vs. What I'd DoSend us a textEver wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them to the strategies I’d use today to...
2024-11-1920 minBoost Your Visibility | Marketing Audits for Builders & RemodelersMy Story: Senior Photographer to Social Media SuccessSend us a textHow I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of building a photography business from scratch in a town where I knew no one. With the help of community connections, and my family, I've translated the art of capturing senior pictures into...
2024-10-1710 minBoost Your Visibility | Marketing Audits for Builders & RemodelersHow to Find and Work With a Virtual Assistant in 2025Send us a textGuide to finding, hiring, and working with a VA. ➡️ http://www.boostyourvisibility.netIf you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie. Learn more about him here: www.jessiepaano.com. Let us know if you'd like to hear more on this, and drop your questions in the comments!Follow along here: / boostyourvisibility and my photography account: / brendaeckhardt 🎧 Li...
2024-07-3124 minBoost Your Visibility | Marketing Audits for Builders & RemodelersMarketing Blueprint: How To Build Your Content PlanSend us a textEver wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not the core living space. But it's the email marketing, the cozy interior where real connections are made, that truly transforms visitors into devoted fans. We're laying out the blueprint to turn your online brand into a home, wh...
2024-05-2308 minBoost Your Visibility | Marketing Audits for Builders & RemodelersThe Refresh Button: Fitting Self-Care into a Full ScheduleSend us a textEver felt like the constant grind leaves you drained and ready to crash? That's what hit me after wrapping up my latest project, and it led to a revelation about the power of stepping away. In this heart-to-heart episode, I peel back the layers of my own life to reveal how crucial time off is for our mental well-being and overall productivity. From repainting my studio to dealing with the chaos of life's little surprises, I'll share how breaks not only refresh our minds but also bring into focus the neglected corners of...
2024-05-0810 minBoost Your Visibility | Marketing Audits for Builders & RemodelersViral Storytelling: Reesa Teesa and More About TiktokSend us a textUnlock the secrets to creating viral content as I bring you behind-the-scenes insights from TikTok storytelling phenomenons Reesa Teesa and Brooke with the car. Ever wondered why some stories captivate millions and escape the dreaded '200 views jail'? This episode is your guide to understanding the raw power of authentic storytelling and how it can catapult your content to new heights. Join me in a candid conversation from my living room floor as we dissect the magnetic pull of genuine narratives that resonate with audiences far and wide.Hear the compelling...
2024-03-1206 minBoost Your Visibility | Marketing Audits for Builders & RemodelersConsultations That Convert To Sales: Skyrocket Your BookingsSend us a textThe secrets of client conversion mastery with Brenda Eckhardt, a seasoned expert in photography and marketing with two decades of experience. Brenda unveils her foolproof strategies for elevating client consultations, blending fun and ease into every interaction. She reveals how to embed respect and trust into the core of client relationships from the get-go, leveraging your website as a potent pre-consultation educator.But Brenda doesn’t stop at just sharing wisdom; she guides you through enhancing every facet of the consultation experience. From delivering immediate, personalized value to mastering the art of...
2024-02-2922 minBoost Your Visibility | Marketing Audits for Builders & RemodelersWhy You Feel Stuck: Mindset ShiftSend us a textUnlock the secrets to a marketing strategy that truly resonates with your audience. Our latest episode peels back the layers on why your business might not be reaching its full potential, focusing on the customer experience rather than just the products you sell. We're here to guide you through a transformation—from a business-centric to a customer-centric mindset—ensuring that every post, every campaign, makes your customers feel seen and understood.Through real-life examples, we examine the common mistakes and oversights that lead to a reactive rather than a proactive approach to m...
2024-02-0707 minBoost Your Visibility | Marketing Audits for Builders & RemodelersFive-Star Reviews: Transform Happy Customers Into Social ProofSend us a textReady to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier search engine rankings and a magnet for new clients. I'll guide you through the five-star formula, a strategy crafted from years of experience and collaboration with savvy marketers and business owners. We'll tackle the hesitance that comes with requesting reviews and discuss how to turn it into an opportunity for genuine engagement. Plus, I'll share my pe...
2024-01-2409 minBoost Your Visibility | Marketing Audits for Builders & RemodelersGoal Setting That Aligns With Your Head and HeartSend us a textEver feel like your business is hibernating through the winter months? We're peeling back the layers of the off-season to reveal its hidden opportunities for growth and rejuvenation. Join us as we draw inspiration from Wisconsin's picturesque seasons, proving that even the coldest times can foster the warmest ideas for your business. I'll share personal tales from my marketing endeavours for seasonal businesses, illustrating the value of quiet reflection, meticulous analysis, and the strategic planning that can only happen when things slow down.This episode is a call to embrace the...
2024-01-1608 minBoost Your Visibility | Marketing Audits for Builders & RemodelersChatGPT Hacks for Busy Entrepreneurs: Streamline Your Online MarketingSend us a textUnlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but also echoes the influential tones of marketing mavens like Donald Miller. I'm peeling back the curtain on a game-changing strategy that involves feeding your brand's entire digital footprint—website text, stellar reviews, and past blog posts—into the AI. It's a masterclass in ensuring that every piece of content you request, from Instagram captions to com...
2024-01-0905 minBoost Your Visibility | Marketing Audits for Builders & RemodelersWhat's In and What's Out on Social Media in 2024Send us a textEver wonder what the future holds for our social media feeds? Strap in for a journey to 2024 where authenticity reigns supreme and shallow 'like-chasing' is a thing of the past. We're peeling back the curtain on the anticipated trends of the digital world, focusing on the rise of genuine connections and storytelling that hits close to home. Say goodbye to the days of inauthenticity and hello to a landscape where your individual journey, complete with its ups and downs, takes center stage. We'll chat about Instagram's pivot to intimate conversations, the artistry of...
2024-01-0508 minBoost Your Visibility | Marketing Audits for Builders & RemodelersSocial Media Survival Guide for Busy Business OwnersSend us a textFeeling the entrepreneurial squeeze as you juggle social media marketing with a million other tasks? Take heart and tune in, because I'm peeling back the curtain on how to thrive online without a full-time social media manager. With a treasure trove of personal experiences and hard-earned insights, I'm here to guidae you through selecting the right platforms for your audience, training a part-time assistant, and setting up those lifesaving contingency plans. Let's face the music together: respecting the digital space of our customers and valuing their feedback isn't just good manners—it's smart bu...
2023-12-1910 minBoost Your Visibility | Marketing Audits for Builders & RemodelersIs Social Media Really Dying Out? 2024 PredictionsSend us a textWhat if the traditional methods of social media marketing are no longer effective? Picture this: you're crafting compelling visuals that narrate a story, creating platform-specific content, and utilizing short-form video to captivate your audience. I'm here to guide you through the shifting landscape of social media, discussing how old-school methods are giving way to newer, more impactful strategies. We'll also be delving into the crucial role of empathy in marketing and how storytelling can place your customer in the hero's seat. Inspired by Donald Miller's "Story Brand," we'll discuss how to weave compelling...
2023-12-1218 minBoost Your Visibility | Marketing Audits for Builders & RemodelersHow To Find The Perfect Social Media Manager For Your BusinessSend us a textEver wondered what to look for when hiring a social media manager for your business? You're not alone. In this insightful conversation, we have the pleasure of hosting Brenda Eckhardt, a seasoned photographer and social media marketing coach, who highlights the significance of having a social media manager already well-versed with various platforms. Brenda likens hiring a social media manager unfamiliar with the platforms to hiring an accountant who doesn't know numbers. Brenda further delves into the key traits to seek in a potential social media manager. She emphasizes the need f...
2023-12-0504 minBoost Your Visibility | Marketing Audits for Builders & RemodelersEmail Campaigns For Lead Generation and Stronger Customer RelationshipsSend us a textAre your lead numbers down? Are customers engaging less and growing distant? Let's change that and generate qualified leads. In today’s world where people are increasingly feeling disconnected and private, Brenda Eckhardt, shares some much-needed insights on intensifying your personal connection with your customers. Let's explore the power of a personal touch, using email marketing as a novel tool to reinforce this association. I'll share some of my own experiences, demonstrating how personal connections can pave the way for meaningful discussions, networking opportunities, and business expansion. Now, let's talk about the...
2023-11-0704 minBoost Your Visibility | Marketing Audits for Builders & RemodelersBusiness Boom: The Email Advantage Using ConvertkitSend us a textWondering how to propel your business to greater heights? Imagine having an entire community in your inbox, interested in your products and services, ready to engage with your brand. Promise us you're ready to leave the summer mode behind and buckle up for some serious business action because we're taking you on a deep dive into the power of email lists. With our recommended tool ConvertKit, we'll show you how to manage this tool to your advantage and avoid pitfalls, like the ‘newsletter’ trap.However, it's more than just gathering emails. It's...
2023-09-1406 minBoost Your Visibility | Marketing Audits for Builders & RemodelersKick-Start Your Business Online: Strategies To Grow Your Digital PresenceSend us a textHas your business been a little quiet online lately? Are you looking to reignite your digital presence and connect more effectively with your audience? Buckle up and join me on this journey to breathe life back into your online business. You'll learn how to amplify your business's digital footprint, particularly if you've been inactive lately. We'll delve into the importance of social proof and explore how Google reviews can create a positive impact on your business image. Plus, I'll guide you on how to set up and maintain a Google business account and...
2023-08-2406 min