Shows
Boost Your Visibility: Simple Marketing for Small BusinessYouTube Shorts for Small Business: My 218K View StrategySend us a textYouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.🔑 Here’s what you’ll learn:How to repurpose Reels as YouTube Shorts (no fancy gear needed)The secret to storytelling that actually convertsWhy YouTube is the only platform giving long...2025-07-2310 minBoost Your Visibility: Simple Marketing for Small BusinessStop Everything: Google AI Search Just Changed the RulesSend us a textGoogle AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online.• Create content that answers frequently asked questions from customers• Use transcripts from videos to develop blog posts that address search queries• Make ChatGPT your "best friend" for business intelligence• Document customer questions as they occur in real-time• Mark your location in every social post for local business visibility• Rotate through different nearby cities in location tags to attract regi...2025-07-1610 minBoost Your Visibility: Simple Marketing for Small BusinessWhy Pinterest + YouTube Still Matter in 2025Send us a textIf you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits...2025-04-2216 minBoost Your Visibility: Simple Marketing for Small BusinessWhy Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)Send us a textFeeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value.In this episode, I share my personal experience navigating economic shifts, in...2025-04-0812 minBoost Your Visibility: Simple Marketing for Small BusinessStarting a Creative Business? Here’s What I’d Do DifferentlySend us a textStarting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you.👉🏻 Grab the free AI for Small Business Cheat Sheet Learn which AI tools work best for writing, content planning, and saving HOURS of your time👉🏻 Want to stop spinning your wheels with marketing?Check out the Boost Y...2025-04-0211 minBoost Your Visibility: Simple Marketing for Small Business2025 Starts Here: Get Unstuck NowSend us a textFeeling stuck in your marketing in 2025? It’s not about adding more platforms or chasing endless ideas—it’s about refining your strategy and authentically reconnecting with your audience. 🎯 In this episode, we’ll tackle key marketing hurdles and show you how to build momentum in your business with practical, actionable insights.What You’ll Learn:• How to create a solid content plan that works• Simple strategies to overcome imposter syndrome• Tips for identifying and connecting with your ideal customer• Why authenticity is the foundation of modern marketing• The p...2025-01-0107 minBoost Your Visibility: Simple Marketing for Small BusinessHow To Grow Your Local Business Fast When Traffic Is DownSend us a textAre you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn’t enough anymore—but don’t worry, I’ve got you covered!In this video, we’re diving into simple strategies that actually work to market your business and attract local customers. ✔️ Transform your entire marketing strategy in just one hour a month✔️ Game-changing approach to content creation that fits into the busiest of schedules✔️ Feel more confident in organizing your digital content✔️ Turns heads on social media...2024-12-1110 minBoost Your Visibility: Simple Marketing for Small BusinessHow To Build a Photography Business in 2025: What I Did vs. What I'd DoSend us a textEver wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them to the strategies I’d use today to...2024-11-1920 minBoost Your Visibility: Simple Marketing for Small BusinessMy Story: Senior Photographer to Social Media SuccessSend us a textHow I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of building a photography business from scratch in a town where I knew no one. With the help of community connections, and my family, I've translated the art of capturing senior pictures into...2024-10-1710 minBoost Your Visibility: Simple Marketing for Small BusinessHow to Find and Work With a Virtual Assistant in 2025Send us a textGuide to finding, hiring, and working with a VA. ➡️ http://www.boostyourvisibility.netIf you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie. Learn more about him here: www.jessiepaano.com. Let us know if you'd like to hear more on this, and drop your questions in the comments!Follow along here: / boostyourvisibility and my photography account: / brendaeckhardt 🎧 Li...2024-07-3124 min