Shows
Screen Wars36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented MarketBrenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup2023-02-1725 min
Screen Wars Thought Leader Interviews by Cross Screen Media36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented MarketBrenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2023-02-1725 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATIONListen in to this special candid conversation event talking about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. Find out as Mark Gorman (CEO, Matrix Solutions), moderates with speakers Ann Hailer (President, CoxReps), Al Lustgarten (SVP Technology & Information Services, Hearst Television), Karen Youger (SVP Sales Operations, Gray...2022-06-1754 min
matrixmeansmedia's podcastSPECIAL EDITION CASE STUDY: MONACH VIEWPOINTS-TRANSITIONING TO THE MONARCH PLATFORMListen in to this special podcast edition where Matrix’s own Sandy Gardner met up with Michael Spiesman, VP of Sales and Marketing for Allen Media Broadcasting and Heartland Media Group, and two Account Executives (AE’s) from WLFI, Lafayette Indiana, Thomas Steiner and Ron Schuessler, to chat about Matrix’s media-specific CRM and Sales Intelligence ad-sales platform, Monarch, how it fits into the daily life of an AE, and the benefits that come from using the platform.2022-01-1841 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTWListen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (CRO, E.W. Scripps), Ian Donnelly (Mgr, Ad Operations, Cinedigm), and Raoul Marinescu (Pres., Streaming Sales, Local Now/ Entertainment Studios). Also, catch the pre-game conversation with Brenda Hetrick and Matrix CEO, Mark Gorman, before the Candid...2021-09-2454 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 11: AD BUY/SELL AUTOMATION: NOW AND WHEN?Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (Senior Program Manager, CNOmniMedia) moderated this in-depth conversation with insights on this important topic from Mark McKee (SVP & Chief Revenue Officer, FreeWheel), Jay Stevens (President, Hudson MX), Fraser Woollard (SVP Business Development, Mediaocean), and Mark Gorman (CEO, Matrix Solutions). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!2021-08-1957 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 10: BROADCAST MEDIA'S NEW GROOVEListen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only bigger, but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. Brenda Hetrick (Matrix Solutions) moderated this discussion with Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!2021-06-1551 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 9: US MEDIA'S REGULATORY OUTLOOKListen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. Tim Hanlon (The Vertere Group) moderates this discussion on consumer data & privacy, local media ownership, broadcast retrans/must-carry, the growth of state regulation on political advertising - particularly online, and more, with David Oxenford (The Law Firm of Wilkinson Barker Knauer LLP) and Eriq Gardner (The Hollywood Reporter). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!2021-05-2158 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSESListen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) will share their insights with moderator Mark Gorman (CEO, Matrix Solutions). Make sure...2021-04-2249 min
matrixmeansmedia's podcastEPISODE 13: GUEST ANGELA BETASSO, JDA.MediaListen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso, as she discusses how she got to where she is today, as well as how her past experience as both a National Seller and Local Seller are influencing her new role at JDA.Media. The trio also dives into how sales discipline has served as a key differentiator throughout the challenges presented over this past year.2021-03-1638 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 7: LOCAL MEDIA FIGHTS BACKListen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big Tech and spotlights the innovation from the field that proves that local media continues to 'earn its keep'! Tim Hanlon (CEO, The Vertere Group) moderates this Candid Conversation with insightful viewpoints from Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark...2021-03-1652 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 6: What Local Media Advertisers WantListen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of local media ad spend from the buy-side to find out what's working, what's not - and what lies ahead. Join Matrix, CRO, Brenda Hetrick as she moderates the no-holds barred conversation with Kathy Doyle, EVP, Local Investment, MAGNA Global and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, dentsu. Make sure to catch the pre-game conversation with Brenda and Matrix CEO, Mark Gorman, before the Candid Conversation kicks off!2021-02-1750 min
matrixmeansmedia's podcastEPISODE 12: GUEST FRASER WOOLLARD, MEDIAOCEANListen in as Matrix's CEO Mark Gorman and CRO Brenda Hetrick talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell side when it comes to media advertising. Additionally, the trio gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows.2021-02-0448 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 5: Local TV's (Happy?) New Year: Views From the TopListen in to hear Matrix CEO, Mark Gorman, join top leaders of some of the most influential media companies today including Steve Pruett (Executive Chairman of the Board, CMG/Apollo), Emily Barr (President & CEO, Graham Media), and Pat LaPlatney (President/Co-CEO, Gray Television Inc) as they kick off the New Year with an executive-level view, discussing what's ahead for the local broadcast television business in 2021.2021-01-2150 min
The Resonance AI PodcastBrenda Hetrick (CRO of Matrix Solutions)We spoke with Brenda Hetrick, Chief Revenue Officer of Matrix Solutions. We discussed if big media conventions are still necessary post-pandemic, the value of ads in broadcast versus streaming and if good content is enough to get people to sit through commercials. 2021-01-0812 min
Pocketful of GraceBlue Christmas Service for Grief and Loss Together "In Spirit"The pastors of Grace Lutheran Church, Pastor Scott Schul and Pastor Carolyn Hetrick, together with Brenda Palmgren, Stephen Ministry team leader offer this virtual service in consolation. Music by musicians of Grace Lutheran directed and produced by Graham and Laurel Sanders. To learn more about our ministries at Grace Lutheran Church, visit glcpa.org. 2020-12-1913 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 4: WTF JUST HAPPENED (AND WHAT'S AHEAD)Listen in to hear Matrix CRO, Brenda Hetrick, join the industry's foremost forecaster and champion, MediaVillage founder Jack Myers, as we turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021.2020-12-1852 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 3: LOCAL TV/ VIDEO ADVERTISING: A REALITY CHECKListen in to hear this post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising. In this month's Media Ad Sales Summit Candid Conversation, we discussed the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before Mark jumps into the Moderator role to kick off this Candid Conversation with Andrew Ward (President, Ampersand), John Vilade (Head of Advertising Sales, Premion), and Maggie Drake (Sr. Director - OTT Partnerships, E.W. Scr...2020-11-1950 min
matrixmeansmedia's podcastEPISODE 11: GUESTS SHANNON HAVARD, THE JIM PATTISON BROADCAST GROUP, AND MIKE SHERRY, FOREVER MEDIAListen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to The Jim Pattison Broadcast Group's, VP of Sales, Shannon Havard and Forever Media's, VP of Sales, Mike Sherry to hear how these two industry leaders are helping advance their respective digital audio businesses and opportunities in 2020. Both share candid insights on how they are evolving: Shannon talks to bringing a digital agency in-house and embracing podcasts as an extension to their business as opposed to being a proliferation of, while Mike shares the significance of staying true to and knowing your audience and thinking outside of...2020-11-0349 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 2: HOW ARE CONSUMER HABITS AND ATTITUDES IMPACTING OTT VIDEOListen in as Magid's Jill Rosengard Hill and The Vertere Groups Tim Hanlon discuss recent survey insights on the current state of consumer viewing – behaviors, attitudes, preferences, likelihoods – with a pre vs. post Covid comparison of media consumption, and how this current state of consumer viewing will impact the fast-changing business of “television” in the months and years ahead. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before the Candid Conversation kicks off! *This Candid Conversation did include a presentation with slides discussed throughout. In order to watch this conversation and see the...2020-10-2853 min
matrixmeansmedia's podcastCANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISINGListen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).2020-10-1348 min
matrixmeansmedia's podcastEPISODE 10: GUESTS KEISHA SUTTON JAMES and BECKY BROOKS, ALLIANCE FOR WOMEN IN MEDIAListen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with AWM's Keisha Sutton James and Becky Brooks about the Alliance for Women in Media's (AWM) MO for 2020 and going forward.2020-10-0945 min
matrixmeansmedia's podcastEPISODE 9: GUESTS CHRISTINA VILLANO and HEATHER MCCREA, TECHBAEListen in as we discuss finding our way to a 'new normal' with the TechBaes. Hear how 'Flexibility' has become the new "F" word amidst a time where virtual is the new norm and change has become the one true constant. Brenda Hetrick, and co-host Deanna Kennedy, get candid with TechBae co-founders Christina Villano, and Heather McCrea to discuss what the TechBae organization has been up to, how they are fairing personally and professionally during the pandemic, and of course what's on the horizon!2020-08-0741 min
matrixmeansmedia's podcastEPISODE 8: GUEST MISSY EVENSON, SCRIPPSListen in as Scripps' VP of Sales, Local Media Missy Evenson chats with Matrix's CRO, Brenda Hetrick and CEO, Mark Gorman about measurement, moving the industry forward with speed and technology and how at the end of the day it starts and stops with 'good content'. How can we effectively come together to automate? Let's start to solve for the things that absorb all the back and forth, like makegoods and really change the business rules!2020-08-0442 min
matrixmeansmedia's podcastEPISODE 7: GUEST BEN LANDERS, BLUE CORONAListen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!2020-07-0654 min
matrixmeansmedia's podcastEPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICSListen in as Brenda Hetrick and Matrix’s CTO, Adam Gotlieb chat with Revenue Analytics’ President, Zach Cross about how ‘the time is now to do more with less’. Covering an array of topics, the trio talks to how Revenue Analytics has focused on being a hero for their customers during COVID 19, to the need to get data into the ecosystem and better leverage it across platforms, to a call for more automation, it’s all here.2020-06-2231 min
matrixmeansmedia's podcastEPISODE 5: GUEST TIM HANLON, VERTERE GROUPListen in as Brenda Hetrick interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; identifying mission critical steps to advancing traditional business models for the future.2020-06-1038 min
matrixmeansmedia's podcastEPISODE 4: GUEST ROB ELDER, GENIUSEpisode 4: Listen in as Brenda Hetrick interviews Genius's Rob Elder, to discuss all things ad sales, including how Genius is creating new solutions for their advertisers via partnerships, technology's role in the ad sales process, Genius's strategy for selling into multiple market verticals and more. 2020-05-2154 min
matrixmeansmedia's podcastEPISODE 3: GUEST MARK GORMAN, MATRIX SOLUTIONSListen in as Brenda Hetrick interviews Matrix CEO, Mark Gorman for a no-holds-barred conversation on COVID-19, producing a future-forward focused culture, expanding product capability, bringing intelligence to the forefront of the ad sales workflow, and delivering automation as the industry moves to impression-based selling. 2020-05-1135 min
matrixmeansmedia's podcastEPISODE 2: GUEST JAY STEVENS, HUDSON MXIn this podcast Brenda Hetrick, along with Matrix's CTO, Adam Gotlieb, interview Hudson MX's Jay Stevens to discuss TIP compliance and automating the ad buy / sell process at all levels and across all platforms. Furthermore, the group talks to how technology systems are evolving to advance all of it. 2020-04-0728 min
matrixmeansmedia's podcastEPISODE 1: GUEST SARAH FOSS, FREEWHEELEpisode 1: In this podcast Brenda Hetrick delves into how FreeWheel’s Sarah Foss got started in media, how technology and processes have and haven’t changed over the years, and where we as an industry are going when it comes to automating the ad sales process.2020-03-2434 min