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[Instant Download] Brendan Dell – The Freelance Formula
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2024-07-3100 min
The Smart Downloader - Latest Products Reviews & TipsBrendan Dell – The Product Postioning Masterclass – Free Download CourseBrendan Dell – The Product Postioning Masterclass – Free Download Course How to master the power of narrative to build a repeatable growth engine, hone your sales pitch, and …
The post Brendan Dell – The Product Postioning Masterclass – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-02-2904 min
Great New Courses - Online eLearning With The Best CoachesBrendan Dell – The Freelance Formula – Free Download CourseBrendan Dell – The Freelance Formula – Free Download Course Get this course right here => https://www.greatxcourses.com/courses/the-freelance-formula-by-brendan-dell-free-download-course You’ll get full access to The Freelance Formula, a revolutionary program...
2023-12-2904 min
Billion Dollar TechThe Secret To Achieving Product-Market Fit - With Lama.ai Founder“Something that doesn't slice the pie differently or steal someone else's breakfast, but something with a potential to grow the overall pie,” is Omri Yacubovich’s description of Lama.ai, of which he is co-founder and CEO. Lama.ai provides business lending to banks, credit unions, SaaS companies, fintech and B2B brands. Through his research, Omri found that 80 percent of businesses that applied for a loan through their primary banking relationship were declined. Alternative methods included exorbitant APRs that could reach as much as 400%, as well as a very high cost of acquisition and capital. Lama. ai offers to low...
2023-04-1146 min
The Thoughtful Entrepreneur1505 - Problem Focused with Author Brendan DellIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Brendandell, Brendan Dell. Connecting with Brendan Dell can offer you a wealth of benefits. As a positioning and messaging expert, Brendan has worked with some of the biggest names in the technology industry, helping them develop effective marketing strategies that set them apart. By connecting with Brendan, you can tap into his expertise to improve your messaging and positioning, ultimately helping to increase sales and drive growth.If you are an entrepreneur seeking funding for your business, B...
2023-04-0419 minBillion Dollar TechHow to Develop Emotional Intelligence - Public Company CEO Shares“You probably can’t overemphasize the importance of your co-founder relationship,” says Noah Abelson-Gertler, founder coach and former public company CEO, explaining that 50% of startups and scaleups that fail do so due to co-founder relationships. Co-founders have an intimacy that is like marriage without the romance—you experience highs and lows, make major decisions together, you’re dependent on each other, and can often spend more time together than you do with your actual spouse. That is why it is so important to be as thorough as possible in getting to know your potential co-founder, asking them every possible question...
2023-04-0451 min
VirtuosityThe Art of the Billion Dollar Pitch with Brendan Dell, Advisor to 100+ Fortune 500 or Venture Backed Start-UpsI interviewed Brendan Dell who has advised 100+ companies ranging from fortune 500 companies like Panasonic, SAP, and Expedia to venture backed start-ups at YC on defining strategic messaging for their ideal customer, and also runs a top 1% business podcast called $1B tech.
We talk about:
0:00-0:24: Intro
0:24-3:30: How Brendan got started by delivering 50 million of results on an engagement campaign while working in real estate sales
3:30-6:33: Origin of inauthentic/ineffective messaging campaigns
6:33-8:55: Gaining clarity around your ideal customer profile
8:55-10:37: Where/When transformation can occur...
2023-03-3123 min
Better Law Firm MarketingTESTIMONIAL: Harrison Dell explains what it's like working with LegalsitesHarrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites.
Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Legalsites: https://legalsites.com.au/
2023-03-2701 minBillion Dollar TechTop Hostage Negotiator Teaches You How to Be a World-Class Communicator“We're emotional beings that think, not thinking beings that feel,” says Scott Walker, leadership coach, former Scotland Yard detective and one of the world’s most experienced kidnap for ransom negotiators. Scott joins the podcast today to share what engaging in covert counterterrorism and kidnapping operations has taught him about communicating in life and in the corporate world. The process, Scott explains, is a matter of taking your emotions—as well as your ego—out of the equation. At the same time, you must be very aware of the other person’s emotions, what they want and need including what Scott c...
2023-03-2459 minBillion Dollar TechA Revolution in Blue Collar Jobs - How Sh1ft Creates 10X More Opportunity!“We started to feel like there was something bigger here, that this could be transformational,” says Jason Radisson, co-founder and CEO of Sh1ft, which brings push button technology to blue collar and middle class work, and is transforming HR in the B2B spaces by implementing gig economy-style automation and efficiency. Sh1ft promises to eliminate 80 to 90 percent of a traditional HR employee’s role by resolving issues such as schedule inefficiencies and time fraud. Sh1ft is currently making great strides in the professions of engineering, construction, and nursing. Born to a young, single mother, Jason l...
2023-03-171h 00Billion Dollar TechFrom $0 - $3B | Peek Inside Crypto Unicorn Anchorage Digital“What if we could do it better than anyone else in the ecosystem?” Nathan McCauley asked himself while co-founding Anchorage Digital, a unicorn assets platform that provides instantly settled key storage and custody—holding investments on behalf of investors—for digital assets like Bitcoin and Ethereum. Before starting this venture, he worked at financial services platform Square, where he performed what he called “financial security” for four years with his future Anchorage Digital co-founder Diogo Monica. There the two helped to design the digital card reader with Jack Dorsey. Wanting to learn more about the sales, marketing and development aspects of B...
2023-03-1354 min
The Shades of Entrepreneurship™Award-Winning Messaging Expert and Tech Executive Brendan Dell on The Shades of EntrepreneurshipMeet Brendan Dell, the Award-Winning Messaging Expert and Tech Executive, as he takes the spotlight on The Shades of Entrepreneurship! Hailing from Bend, Oregon, Brendan brings his wealth of experience in working with over 100 early-stage and enterprise brands, guiding them in refining messaging, shaping growth strategies, and scaling their impact. Don't miss out on Brendan's latest venture – the $1B Pitch course, delving into the eight elements of billion-dollar pitches. Tune in to his podcast, Billion Dollar Tech, reaching founders, executives, and investors globally.Support The ShowMerch: https://www.theshadesofe.com/shopPatreon: ht...
2023-03-0825 minBillion Dollar TechMagic Words: Master the art of persuasion | NYT Best Seller Jonah BergerNew York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. He labels them SPEACC (“speak,” phonetically), and they are crucial to understanding if one wants to be a more effective and charismatic speaker. Meanwhile, Jonah explains–using words like seems, think, should–-lessens the effectiveness of speech overall. More specifically, though, there are certain hedging phrases which yield more results than do others, and he discusses them here. He also describes “the copier e...
2023-03-0325 minBillion Dollar TechThe Entrepreneur Success Story of Tony Jamous [Secrets of Building Two Unicorn Companies]“What drives me is the mission,” says Tony Jamous, founder and CEO of Oyster HR, a business that, as Brendan puts it, is “stewarding the remote work revolution.” Oyster, Tony’s second unicorn company, works to allow businesses to hire anyone from around the world without restriction. With their needs fulfilled, companies can then focus on their growth. This starts with everyone establishing their mission, collectively and individually. As Brendan points out, being mission driven ensures that your business is solving an actual problem. Yet, so many workers don’t know why they are working in the first place. Tony regular...
2023-02-2452 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyDiversifying Expedia in crowded skies -- Brendan Dell // Brendan DellEarly-stage companies must be able to communicate. What is the thing you want people to know about you? If they can get to know one thing about you, what's that thing? You need to be able to articulate that as leadership; otherwise, if you can't, how is your sales team going to do it? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses diversifying Expedia in crowded skies. Show NotesConnect With: Brendan Dell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/priva...
2023-02-2126 minRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency12 Immutable Laws of High-Impact Messaging -- Brendan Dell // Brendan DellThe biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses the 12 immutable laws of high-impact messaging. Show NotesConnect With: Brendan Dell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and Ca...
2023-02-2016 min
Billion Dollar Tech$1.6B CEO Reveals Secret to Identifying Undiscovered Niches“I had one job, which was to get the data right. Why was that so freaking hard?” asked Barr Moses, co-founder and CEO of Monte Carlo, the world’s first data observability platform, discussing what motivated her to create the product. Having worked with data for 15 years, she realized so many people across the industry couldn’t seem to get it right, nor did they have a systematic, scalable way to make sure data was accurate. In the world we’re living in, where so many people have access to data, just a few minutes of inaccurate data can lead to po...
2023-02-1758 minBillion Dollar TechPeel Back the Curtain! How To Build a $3.7B Technology Brand“Harness builds software for teams that build software,” says Scott Sanchez, CMO of Harness. Scott and his team recognize that software developers at larger companies spend an increasing amount of time doing everything but coding. Harness provides a series of end to end products which ensure that that coding is high quality and delivered quickly and securely. He explains the importance of positioning and individuating in an industry in which an increasing number of people are selling a similar product. A large part of setting your business apart is providing thoughtful, valuable content. Scott explains what such conte...
2023-02-1057 minBillion Dollar TechFrom $0 to $3B Valuation - Marcelo Lebre, Co-Founder Remote.com“We knew we wanted to address the pain of remote work,” said Marcelo Lebre of the goal he and Job van der Voort shared when the two founded Remote.com in 2019. As it turns out, it was a worldwide pain. There were countless freelancers who were waiting to be matched with opportunities and vice versa. Remote.com scaled the problem on a global level so that the right talent could be pooled from anywhere. Currently, the majority of the site’s business is inbound and via word of mouth. As Marcelo points out, this is due to the power of the...
2023-02-021h 01Billion Dollar TechLessons Learned from $95M in Venture Capital Raised “Too many founders have solutions, and are looking for problems,” says Brendan on this solo episode of Billion Dollar Tech. Today Brendan goes over the five key takeaways from his conversation with Trisha Kotari founder and CEO of Unit 21. Trisha cold called over 300 potential buyers and spoke to 100 before getting an RFP from Ebay. The advice she returned to throughout the episode was the importance of being customer-focused. This combined with the novel take on the product, helped Unit 21 differentiate itself in a saturated area. This wasn’t easy with such a risk-averse audienc...
2023-01-3109 minBillion Dollar TechGrowing Unit 21 From $0 to $95M in Venture Funding“Fundraising is mostly about failing. Success is really the wartime,” says Trisha Kotari, founder and CEO of Unit 21, a risk and compliance infrastructure which helps companies and financial institutions combat fraud. In 2019, she started the business from scratch, cold calling potential investors and raising seed. She discusses the way she differentiated herself from a saturated market, and convinced a particularly risk-averse crowd to get on board, all despite having no idea how to do sales. Throughout the process and to this day, Trisha pays attention to customer reaction. The customer was her source of truth and helped her i...
2023-01-2652 minBillion Dollar TechThe 5 Keys To Scale Past the Founder-Led Sale“It’s just like being in a relationship,” says Brendan on this solo episode of Billion Dollar Tech. Today, he discusses what happens to a lot of startups when they bring in an outside expert or salesperson to help them scale, but the outside party through laziness or even with the best intentions fails to get the business past the growth stage. He lists five things most founders skip at the beginning stages, which can cost them everything, and explains what to do instead. Some of these are basic and universal such as being clear and specific with what you pl...
2023-01-2413 minBillion Dollar TechHow to Bootstrap a Software Business to $30M in Revenue“I think, if you’re doing business right, you’re evolving every two or three years,” says Bryan Clayton Co-Founder and CEO of GreenPal, an app that works like an Uber for lawn services, which bootstrapped $30 million. And that includes growing alongside your customer. The early days of GreenPal were spent putting brochures on door handles around Nashville until they eventually grew into a nationwide business in 180 cities. Bryan still spends an hour a day on customer service as that is the heart of his business, and, ideally, everyone else’s. Too many startups become enamored with innovation o...
2023-01-1958 minBillion Dollar TechDissecting the Top 5 Reasons Why Start-Ups Fail“Most startups don’t fail outright, they fail to gain meaningful traction,” says Brendan on this solo episode of Billion Dollar Tech. He gets more specific with five reasons that contribute to the failure. The first reason is one that he has discussed many times, which is that companies go too wide at the start, and fail to specifically define their service and why it’s necessary to their target audience. Companies need to know what you can do for them within the specific context of their business. Do they see your solution as crucial to their tasks? Eq...
2023-01-1711 minBillion Dollar TechHow to Build a Successful Blockchain Start Up | Enya.Ai Founder“You have to be really agile and flexible, but also really stubborn about the problems you’re going to solve,” says Alan Chiu, co-founder of Boba and its contributing company Enya.ai, about the dual attributes successful founders must possess. Blockchain technology, similarly, is a balance of traits. On one hand, it offers a number of opportunities. The open source format and permissionless entree allow people who might otherwise be hindered by their geographical location, race, gender access to a business’s information. This transparency has the potential to decentralize power, and form a system of checks and balances that keep...
2023-01-121h 00Billion Dollar Tech5 Lessons Learned From $37M in Venture Capital Raised“It comes back to communication,“ says Brendan on this solo episode of Billion Dollar Tech, where he unpacks the five key takeaways from his recent interview with Iggy Bassi, founder and CEO of Cervest. Iggy founded this data platform, which recently raised 37 million in total funding, first and foremost by articulating his vision specifically, and Brendan expands on the importance of this. He also talks about the balance between quality and efficiency, knowing when it’s time to launch, and the importance of finding a clear focused market. One should aim to position oneself on the back of a k...
2023-01-1012 minBillion Dollar TechHow Climate Intelligence Will Save Your Business“I want to spend my time solving problems,” says Iggy Bassi, founder and CEO of Cervest, a platform that uses climate data, science expertise and data modeling to help companies predict their climate risk. It measures the potential damage a company’s assets, like buildings, factories and property, could suffer from their surrounding weather conditions, and the potential resulting financial loss. With this data, it helps companies not mitigate risk, but adapt assets over time. Though it’s not just real estate firms or manufacturers that have to worry about extreme incidents like flooding or storms. As Iggy points out, all...
2023-01-0558 minBillion Dollar TechStart Up FAQs: How To Target Multiple Personas“In a world where there’s so much overwhelming noise, you’ve got to be specific,” says Brendan in this solo episode of Billion Dollar Tech. This pertains to everything, from the benefit you’re providing to how you’re helping, to the language you’re using, even the difference between your impression of what you’re selling versus how other people view it. Too many people try to target multiple personas, and this, as Brendan explains, is one of the biggest mistakes a startup can make. To illustrate this point, Brendan provides examples from both sides of the issue. He...
2023-01-0307 min
The Manage 2 Win Podcast#212 – Brendan Dell is The Man Behind The $1B PitchBrendan Dell gets paid to position his clients to connect with top technology brands, including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies. Brandon’s claim is to help people with their “$1B Pitch.” Brendan’s course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, VCs, and PE investors globally. In this podcast, Brendan provides high level insights into his work, and book, The 12 Immutable Laws of High-Impact Messaging. Join this conversation if you’d like an introduction to Brendan’s $1B Pitch. Spotify Apple Pod...
2022-12-2823 minBillion Dollar Tech6 Lessons from Building a $1B B2B Technology CompanyIn this solo episode of Billion Dollar Tech, Brendan breaks down the highlights from his interview with Guy Tytunovich, founder of go to market security company Cheq.ai. Guy founded a unicorn company, and part of this discussion will focus on the unique challenges and considerations of this particular scenario. Much of the advice is invaluable to all entrepreneurs including the best method of company-wide communication, recognizing a pain point and finding a solution (and not the other way around) and deciding the best time to launch. Brendan discusses what makes a great leader and wh...
2022-12-2715 min
The GTMnow PodcastGTM 15: How to Position Yourself with Brendan DellBrendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.What You Will Learn:Why it’s important for a business to hone it’s messaging to better position itself.When the business should broaden its messaging.Love for the customer Vs Love for the Tech. Highlights:(2:55) About Brendan Dell.(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.(11:28) What is positioning?(12:26) Brendan’s story about fail...
2022-12-2737 minBillion Dollar TechGrowing Cheq.ai from $0 to $1B valuation“Simply put, we protect the go-to-market worldwide,” says Guy Tytunovich, Founder and CEO of Cheq.ai who created the category of go to market security. During his ten years working in government cybersecurity, Guy realized that there are attack factors and vulnerabilities that most people within the company know nothing about. Cheq.ai was founded to predict all of these vulnerabilities, even the ones the client doesn’t recognize. Today, the company is valued at $1 billion. Guy discusses what led to the decision to create a category, and the obstacles involved. While building his business, he was given t...
2022-12-2257 minBillion Dollar TechHow to Build a $1B LinkedIn Ads Strategy“It’s the best place to target business buyers,” says Brendan of LinkedIn Ads. In this episode he’ll walk you through a set of tips to help you optimally utilize the platform, connect to your target audience, and get an optimal ROI. This starts with helping you to decide if you should be using it in the first place. This begins with knowing how to position your product. Being able to generate the right leads and get in front of the right audience at the right intersection is more important than the product itself. Brendan wi...
2022-12-2017 minBillion Dollar TechDeconstructing the $1B psychedelics industry w/ VC Brom Rector“I want to fund the company that's inventing the Tesla Model S of psychedelics,” says Brom Rector, founder of Empath ventures, a venture capital firm investing in the future of psychedelic medicine. A consumer of psychedelics himself for over a decade, he saw there was an opening in the newly forming for-profit psychedelics industry. Here he defines what psychedelic drugs actually are, which are considered medical or will soon be approved for medical purposes, and the answers may be surprising. Brom also addresses the benefits of psychedelics compared to the traditional treatments as well as misconceptions, and stigm...
2022-12-1550 minBillion Dollar TechGrowing ActivSurgical from $0 to $162M (and beyond)“We like to consider ourselves the Waze of surgery,” says Todd Usen, CEO of ActivSurgical. Waze gathers and presents data from the road in real time, so that driver’s can navigate their trip successfully and avoid problems before they occur. Similarly, ActivSurgical uses sensors and AI to anticipate problems that aren’t visible to a surgeon’s naked eye, and complements where a human is limited. This real time data is available not only to the surgeon performing surgery, but to surgeons, live throughout the world. With everyone having access to the same information, patients entering surgery can...
2022-12-0856 minBillion Dollar TechShould You Create a New Category?“In the next five to seven minutes, I'm going to try to give you a very concise and declarative answer as to whether or not you should create your own category,” says Brendan In this solo episode of Billion Dollar Tech. This is a question he receives from many entrepreneurs and executives, and here discusses criteria to consider when deciding. He references his recent interview with Guy Tytunovich, who created a billion dollar go to market security company Cheq.ai. Some of the questions to consider are applicable to any entrepreneur at any phase such as what probl...
2022-12-0616 minBillion Dollar TechThe Tech Career Toolkit - From MIT's Famed Career Accelerator Program“Leadership isn’t a single thing. It’s a bunch of things together,” says Mark Herschberg, the co-founder and one of the principal developers of MIT’s famed Career Accelerator Program. The program teaches future tech leaders the soft skills like communication, networking and negotiating that they don’t teach in school but are crucial to success. Here Mark discusses the origins of the program as well as the most important aspects of communication and how those aspects all build on each other. Mark discusses the importance of career planning, and dismantles the myth of the 20-something founder. A ma...
2022-12-011h 00
#EverydayHustle By Adam AliAdam Ali x Brendan Dell - Real Tips to creating your brand messageWelcome back to another #EverydayHustle Podcast hosted by Adam Ali. Today, we discuss tips on creating your brand message with messaging expert Brendan Dell. Brendan is an award-winning messaging expert and tech executive. He has worked with over 100 early stage and enterprise brands to help them hone messaging and positioning, shape growth strategies, and scale. He believes that things that do scale start with those that don’t. The best strategies are iterative strategies. The company with the strongest message wins. Check out Brendan's Podcast as well.
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2022-11-2819 minBillion Dollar TechHow to Use AI to 10X Your Sales Pipeline“Wouldn't you respond to someone that knows you like a friend better than someone who called like a robot that's just doing outreach?” asks Leena Joshi, Co-Founder and CEO of Closefactor, which applies machine learning, artificial intelligence and natural language processing to the go-to market process. They help go- to market teams find their exact right accounts and to generate pipeline more efficiently and at a larger scale. This creates higher closed one growth rates and results in less wasted time, as well as making for a more personalized approach. One of the most important things in gett...
2022-11-2444 min
Billion Dollar TechGrowing TopHat from $0 - $130M & Founding a Crypto Fund“Be perpetually paranoid and constantly thinking about how you're going to die," Mike Silagadze jokes about the mindset it takes to navigate the constant fluctuations and risks (and resulting stress) of founding a company, especially in the tech space. He has plenty of experience in the area. He first founded TopHat right out of university. Discusses the challenges of founding a business in the edtech space TopHat, where they worked to replace existing paper materials with digital materials, particularly the overall lack of incentive and the competing and contradicting demands of too many stakeholders. He explains the innovative bottom up...
2022-11-1755 min
Billion Dollar TechGrowing Blockchain.com to $14B - The Story of Peter Smith“Increasing human freedom and economic freedom around the world is just a mission that I'm really passionate about,” says Peter Smith, Founder and CEO of Blockchain.com. That mission has remained at the heart of Blockchain since its inception in 2009. When still a graduate student at the London School of Economics, Peter became interested in the intersection of economy and technology, long before they were attached at the hip as they are now. Today, digital money is the greatest example of this intersection, and the Internet is the world’s largest GDP. One major misunderstanding that persists is how...
2022-11-1052 minBillion Dollar TechTime Management Secrets for High Performers“A lot of people mistake activity for progress,” says Fineas Tatar, Co-CEO and Founder of Viva, “What matters is is working on priorities that actually move the needle forward.” Many CEOs, particularly of startups, don’t know what their priorities are and therefore what tasks to focus on and in what order. As new leaders, they try to do everything themselves instead of effectively delegating. As a result, time gets wasted, less gets done, and quality suffers. Fineas discusses his approach to effective time management, including starting with a mission or objective and working backwards, matching each task to its best e...
2022-11-0156 minBillion Dollar Tech$30M Series B: How I Evaluated My First Venture Investment“You’ve got to be willing to swing, which means, by definition, sometimes you’re going to miss,” Brendan says on this solo episode of Billion Dollar Tech, as he takes us step by step through the set of criteria he used to evaluate his first venture investment. Determining the risk versus reward ratio of a company is one important factor in any investment decision. Another major factor was that the company (which he won’t name, but you might certainly recognize) had an impressive network. As Brendan often reminds us, "Your network is your net worth.” Don’t be afra...
2022-10-2713 minBillion Dollar TechBillion Dollar Breakdown: Matt Kerbel of Lyft, MeUndies, Call of Duty“Once people form an opinion it’s almost impossible to change their minds even in the face of overwhelming evidence,” Brendan explains. That’s why it’s so important to establish your brand’s identity and make your market truly care about it. This is especially important in today’s overcrowded space, and so Brendan presents the key takeaways from his interview with Matt Kerbel, marketing leader for superstar brands like MeUndies and Lyft. As cliche as it might be, it’s as true as ever: speak to one specific audience. What is meant for someone will inevitably fail t...
2022-10-2508 minBillion Dollar TechHow to Build $1B Brand [Meundies, Lyft, Call of Duty]“The purpose of marketing is to find that intersection between what’s important to people, what they’re looking to do and solve for in their lives, and how your company can uniquely help them achieve that,” says Matt Kerbel, Director of Strategic Brand Planning at Turo. According to Matt, the three main things to avoid are what he refers to as the three Ps: perfectionism, pandering, and plagiarism. Essentially, you’re marketing to people, not just businesses, and influencing a small group of passionate people who will help spread your message is more effective than trying to please e...
2022-10-2055 minBillion Dollar TechBillion Dollar Breakdown: SoftLedger“Patience is just so overrated,” Brendan says on this episode of the Billion Dollar Breakdown, where he comments on the key takeaways from his interview with SoftLedger co-founder Ben Taylor. Patience is a virtue that runs through much of Ben’s founding story and Brendan’s resulting advice, the first being to learn to solve your own problem. This is where it helps to have some time and experience in the field in which you’re trying to innovate, rather than starting a business when you’re very young. You must have patience when people are telling you that ther...
2022-10-1807 minBillion Dollar TechHow to Take on $1B Incumbents“Making things quicker is the theme for what we’re working on,” says Ben Taylor, founder of SoftLedger, accounting software that’s disrupting the software space. After working in accounting for a number of years, Ben saw a need to eliminate the time-consuming and tedious tasks involved in keeping the financial records of his company, such as having to repeat things, go back and fix things manually. Not everyone saw this need right away, though, and were happy to continue using Excel because it was ‘good enough.’ His idea for SoftLedger was rejected, thousands of times more than he expec...
2022-10-1343 minBillion Dollar TechThe Future of AI (It's Closer Than You Think)“We’re going to have a number of paradigm shifts in the next five years, so it should be a fun time,” says Michael Shuffett, co-founder and CEO of Compose.ai. “There’s going to be a new way of creating all of that.” This paradigm shift includes a major disruption across all content creation including writing, images, video and audio, and Compose.ai is poised to be a big part of that in the timesaving space with things like autocompletion, rephrasing writing, and generating full content. Basically, Michael asks you to imagine having a full time assistant who knows you in...
2022-10-0649 minBillion Dollar TechBillion Dollar Breakdown: 3X's Founders Top 5 Lessons for Growing“You almost can’t be too narrow at the beginning,” Brendan says to succinctly summarize one of the many important lessons extracted from his interview with Adam Honig, CEO of Spiro. Narrowing your focus is the main theme that ran through Adam’s most useful advice, which Brendan expands upon in this episode of Billion Dollar Breakdown. As Brendan says, a lack of focus is a major mistake that new entrepreneurs make time and again. Though it’s easy to be overwhelmed by opportunities, and to be tempted not to limit yourself, it's crucial to select your focus, and just as cr...
2022-10-0410 minBillion Dollar TechHow Adam Honig is Taking on the $54B CRM Industry“We’re going to build Scarlett Johansonn for Salesforce!” Adam Honig declared to his business partner after watching the Spike Jonez movie Her, starring the actress. Frustrated with Salesforce and other CRM services, he thought, why not have a virtual assistant, like the one voiced by Johansonn, to replace all of that extra work employees are tasked with. This led to founding Spiro, which, among other things, listens to phone calls and reads emails, to deal with those tasks not only faster but more efficiently. Ultimately, Spiro hopes to “kill CRM” and replace it with a new application theory it calls “...
2022-09-2949 minBillion Dollar TechRealizing the Unfulfilled Promise of Blockchain“Block chains are basically an attempt to do a more efficient transaction by replacing trust with proof,” explains Sam Bizri, founder and CEO of Zeconomy. Until recently, transactions were committed via a trust-based bureaucratic system where watchdogs like banks and accountants acted as witnesses, providing a system of checks and balances in case anything fails. A blockchain, instead, is a ledger. It works on proof, using data that is 99.99% incapable of being corrupted, and giving millions of witnesses copies of the transaction, making it easier, cleaner, and able to better solve potential disputes. The problem, explains Sam, is th...
2022-09-2254 minBillion Dollar TechBillion Dollar Breakdown: Allstacks“If you cannot clearly articulate the vision of the future that you are trying to create to your people and the market in a way that they care, you have a problem,” Brendan says. Hersh Tapadia, co-founder of Allstacks and recent guest on the Billion Dollar Tech podcast, is an example of someone who has done this successfully. On the campus of IBM where Hersh began his career, he went around asking the fundamental question of what the engineers in the company were doing and why it mattered. When no one could answer, he quit. This ultimately led to his...
2022-09-2008 minBillion Dollar TechHow to Build a High-Impact Engineering Team with Allstacks CEO“Think about it like you have two train tracks,” explains Hersh Tapadia, co-founder and CEO of Allstacks, “with the engineering train and the business train. Occasionally they stop at the same station, and everyone gets excited, but for the most part they’re running on these parallel tracks.” In other words, within many companies, engineers and high-level managers aren’t communicating properly. The business side doesn’t know what engineering does and therefore engineering doesn’t know what value it’s contributing to the company or the client they’re meant to serve. Allstacks, which calls itself “a platform for the voice of engin...
2022-09-1555 minBillion Dollar TechBillion Dollar Breakdown | InEvent“He’s going to do a lot better not only in this business but in future businesses because he knows what it is to build a business and not just a product,” says Brendan on this latest Billion Dollar Breakdown. He’s speaking of Pedro Goes, founder and CEO of InEvent which creates software for in-person events and video productions, and a recent guest on Brendan’s podcast. Starting his company from scratch may have taken a little longer at the outset, but will put him farther ahead in the long run. Pedro was accepted into the prestigious...
2022-09-1307 minBillion Dollar TechHow to Create Kick Ass Events, Navigating YC, and More with InEvent Founder Pedro Goes“We need to manage a 35,000 person meeting in real time where decisions will be made that will end up on the 7:00 PM news,” says Pedro Goes, founder and CEO of InEvent. This software platform provides streamlined features such as video transitions, Q&A, polling, live music and the ability to engage with multiple sites at once to create a more multifaceted, interactive and engaging experience for attendees of remote meetings, events and conferences. It’s been used by drawn government organizations, the United Nations, and large private organizations to conduct mass virtual events where they conduct crucial business like broker...
2022-09-0851 minBillion Dollar TechBillion Dollar Breakdown: Topia“A lot of people, when they think of entrepreneurship, picture a CEO commanding an army, or a developer doing something very innovative, or a product genius,” says Brendan on this latest Billion Dollar Breakdown. Actually, as he explains, the most important aspect of starting—and maintaining a successful business—is gathering a group of people who are all doing what they’re best at, adding resources and combining both around an ability to make a new thing in the world. He considers this a fourth piece of advice to the three recently provided by Daniel Liebeskind, founder and CEO of metaver...
2022-09-0609 minBillion Dollar TechThe Future of the Metaverse with Topia CEO Daniel Liebeskind“For us, the Metaverse is a way to increase accessibility to communities,” says Daniel Liebeskind, CEO of the platform Topia, part of the Metaverse that’s taking the internet from asynchronous, static forms like email and forums, to synchronous, real-time interactions, sharing content with other people versus by oneself. This creator and user focused content means that people will form communities and gain access to worlds based on shared context, much like we do in the real world. Users will be able to customize their experience, own their own data, and by disimmediating any one centralized ecosystem, be able to tak...
2022-09-0149 minBillion Dollar TechHigh-Impact B2B Product Strategy, Integrations, and Exits With a 2X Founder“There is no more complex strategy game in the world that I know of than building companies,” says Michael Zuerchner, CEO and Co-Founder of Prismatic. He would know. At age 19, he started a software company whose product integrated 600 tasks to be used in all aspects of law enforcement, such as jail door systems to alarm systems for putting dots on maps when 911 calls were made. It started as a summer job getting his hometown’s law office records software up to date, and then he and a friend bootstrapped that software into a fully-fledged business. It became unsustainable once they s...
2022-08-1152 minBillion Dollar TechHow to Build a Two-Sided Marketplace with Michelle Tinsley“Gig work is upscaling and becoming more professional,” says Michelle Tinsley, COO of Yellowbird. Yellowbird matches qualified professional Risk and Environmental Health and Safety workers with companies in demand of their skill sets. Environmental Health and Safety is a 5 billion-dollar industry worldwide, and after the Great Resignation during the Covid 19 pandemic, countless workers found themselves in need of work. So Yellowbird quickly went from serving the Arizona area to gaining interest across the nation through word of mouth. This collaborative spirit presents itself throughout the company’s mission with employee referral incentives, and a focus on setting up a referr...
2022-08-0448 minBillion Dollar TechLessons Learned From 500+ B2B Start-UPS with Sam StrasserSam Strasser founded Treasure Financial, a cash management platform that helps businesses transform idle cash into revenue. Many companies, even famous, large companies, make up to 80% of their revenue not from selling products or services but from taking money out of their treasury and investing it. Still other companies, though, don’t have enough money for a month’s worth of runway. Sam explains how small companies can use what cash they have the way big businesses do. Risk, Sam explains, is part of any monetary transaction, and the key is embracing it, or at least mitigating the...
2022-07-2849 minBillion Dollar TechHow to Make TV Ads Segmentable, Trackable Like Facebook Ads with Noah Palansky“We make it so that TV commercials are as effective as a Facebook ad,” is how Noah Palanksy describes the mission of his AI company Taiv. Having a drink at a bar one night, he watched as the TV played an ad for another bar down the street, and realized the potential for an establishment to promote itself on its own screen. Later, this idea evolved so that companies can now place their ads on the screens in bars, or anywhere where people congregate, to promote their business. From there, Taiv tracks where attending patrons then click, visit, or make...
2022-07-2151 minBillion Dollar TechStart Up FAQS: What’s the First Thing I Should Prioritize for Growth?“What is the first thing I should prioritize when I’m trying to grow my business?” This is one of the most common questions Brendan gets from business founders. Here, in this mini-episode, he attempts to answer this and other frequently asked questions about growing a business. The very first step, he says, is having a clear Ideal Customer Profile (ICP), and figuring out who benefits from your technology. Clarity of focus, he says, is the number one determiner of success, and going too broad is a sure way to lose growth trajectory. Tune in to this...
2022-07-1905 minBillion Dollar TechHow to Create a High-Impact Partnership Program with Sean Paulseth“‘Why you?’ is the multi-million dollar question,” Sean Paulseth, SVP Partnerships at WedgeHR, says about getting your company noticed in a sea of other, often bigger, competitors. Incentive programs can pay off big time and this is an area where you can get creative with offers, including schwag, referral rewards, contests, and paid-for trips. Of course, deciding this depends on several factors like, knowing the market segment you’re targeting, and the size of the enterprise. Larger companies love their own “ecosystems” Sean explains, and will prioritize their established partner programs and keep the promotion on-brand. A huge component...
2022-07-1448 minBillion Dollar Tech$1B Pitch FAQs: What Makes an Effective Villain?“It’s a story mechanism that’s baked into us as humans,” Brendan explains on this solo episode of Billion Dollar Tech. “Every story has to have a villain.” For so many billion dollar companies, so often the villain in their pitches is not a competitor but the old way of doing things. People need to be taken out of their resistance to change. There are eight elements in total to a billion dollar pitch, and Brendan reviews them in this episode. They include the “promised land,” “the simple promise,” and “reason to believe.” On this episode, he explains...
2022-07-1209 minBillion Dollar TechHow to Optimize Spend for Efficient Growth With Rose Punkunus, Sudozi CEO & FounderRose Punkunus has learned a lot about what it means to optimize growth in her impressive career thus far. She worked for AppleTV as one of its first data scientists and analysts, and then for Uber where she saw the first incarnation of UberEats, and now as the founder and CEO of Sudozi, an IT Services and Consulting firm that streamlines and optimizes spend for finance leaders and operators. It seems achieving growth is about balance. Balancing the needs of customers and colleagues with your own goals, balancing stepping out of your comfort zone and taking risks, w...
2022-07-0750 minBillion Dollar TechThe Math of Seed Stage Valuations“There is a common misconception that seed valuations are going to be related to traction, but this is not the case,” Brendan says on this episode of Billion Dollar Tech. It actually has more to do with the market in which you’re operating. Here, he walks us through an article written by Henri Pierre-Jacques, a managing partner at Harlem Capital, which breaks down the math of seed stage valuation. According to the article, the most important metric is how much is being raised in the seed round. The round size varies according to three factors: who the pri...
2022-07-0509 minBillion Dollar TechHow to Optimize Your Brand Using Smartwatch Feedback with Scott Brown“Imagine if you could measure what people love,” poses Scott Brown, CEO of Immersion. “And now, we can measure what people love second by second. When you know that, you can do incredible things.” Scott’s career began on stage, and so he understood from the artistic side what it meant to influence someone’s feelings. The doctors whom he would eventually team up with at Immersion, provided the scientific explanation. Immersion made great innovative strides in research of the brain chemical oxytocin, the hormone responsible for bonding. The hormone binds to your heart rhythm, which changes in response to things th...
2022-06-3053 minBillion Dollar TechHow to Build an Investment Pitch Deck - Advice for Founders From SequoiaWhen you analyze the pitching and narrative creation of billion dollar companies, there are a handful of timeless principles that always seem to emerge. Multi-billion dollar VC firm Sequoia lists their ten principles of effective pitching in the article, “Writing a Business Plan from Team Sequoia.” Here Brendan unpacks each item, adding examples from various businesses' success and from his own book. Not surprisingly, the first principle is defining, very clearly, your company’s purpose. As we continue down the list, the common theme seems to be specificity. When pitching, you must convey precisely what customers' problems and nee...
2022-06-2810 minBillion Dollar TechHow to Build a Billion Dollar Network with Jamie Grenney“There are tons of times throughout the course of the day when you’re looking for a good person, and how do you find that person?” says Jamie Grenney, Head of Sales, Marketing and Customer Success at Connect the Dots, a professional networking platform. What separates Connect the Dots from similar platforms is that it sources from users’ email banks, determining, based on the level of interaction within the emails, how well two people within the same network might know each other. For an employer trying to narrow the search for a hire, or a shy young person looking to make inr...
2022-06-2346 min
Billion Dollar TechHow to Build a $1B Company with a Data-Driven Strategy with Peter FishmanPeter Fishman’s resume has its fair share of disparate data points. “I was once considered the world’s expert in video rental,” he explains. “This is essentially the world’s worst skill.” He spent a decade as Chief Bacon officer of Bacon Hot Sauce, a company he co-founded with Dan Silverman. He even describes himself as a “failed” academic, despite earning a PhD in Economics from Berkeley. Fittingly, he eventually streamlined these career data points into Mozart Data, another company he co-founded, with Silverman. Mozart Data is an all-in-one modern data platform that allows anyone to—without the need for engineering reso...
2022-06-1656 minBillion Dollar TechTwo Cognitive Biases That Will Drive Your BuyersIn this excerpt from Brendan’s upcoming course, “How to Create a Billion Dollar Sales Pitch,” you’ll learn about the two key cognitive biases that you should keep in mind as you prepare a sales pitch: anchoring bias and groupthink bias. Anchoring bias essentially describes the way people will cling to the first piece of information they receive about a topic, and filter all subsequent information through this initial, embedded belief. Groupthink bias is the tendency of people to adopt the beliefs of the group to appease those around them. Recognizing these biases means realizing how hard it is to ch...
2022-06-1405 minBillion Dollar TechHow to Create Profitable SaaS Pricing Strategies with Dan Balcauski“An effective price helps you capture fair value for the value that you’re delivering to customers,” says Dan Balcauski, who specializes in B2B SaaS, which stands for business-to-business Software-as-a-Service. Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a business consulting and value creation firm, where he helps businesses optimize their pricing models. This includes dispelling a number of myths. One of these myths is the “freemium” pricing model, where users are offered basic features of a product or service for free while they are charged a premium for higher-tier features. Dan explains that as tem...
2022-06-0956 minBillion Dollar Tech5 Tech Tools to Explode Your Sales“You need something to break through the clutter. Because there’s just too much stuff,” Brendan explains before offering a list of services that allow you to better streamline your data and vet your networks, thereby shortening the distance between yourself and ideal potential customers. Some of these are alternatives to more prominent platforms. Connect the Dots, for example, analyzes your email data and the strength of those relationships to find other people you may know so that you can see a recognizable name in the heading of a cold contact. Qualified is a prioritization tool that directly routes your bu...
2022-06-0714 minBillion Dollar TechHow to Scale and Exit an EdTech Start Up with Peter Bencivenga“Maybe if my son had been more organized, we wouldn’t be here today,” says Peter Bencivenga, who was a passionate teacher in the New York City public school system for 16 years, when he decided to take the leap into the EdTech space in 2008. He now serves as President of Operoo, which helps schools and other organizations achieve operational efficiency with their administrative communication forms. After seeing how many paper forms were getting lost at the bottom of his son’s backpack, resulting in missed appointments and deadlines, he was shocked to find that schools were still using paper for their in...
2022-06-021h 03
Billion Dollar TechBuilding a $2B Brand with Gong’s Udi LedergorUdi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong’s Udi Ledergor, we talk about: The importance of brand The purpose of marketing How he crafts high-impact content The 3 channels driving the biggest impact for Gong And much more. Note: this is a repost of an episode recorded last year--the insights are as relevant as ever. The number one Revenue Intelligence platform for sales. Gong captures and delive...
2021-04-1552 min
Billion Dollar TechHow to Evaluate Seed Stage Opportunities feat. Adam BurrowsDelve inside the world of top seed stage technology investor Adam Burrows. We explore: How Adam evaluates opportunities + what makes a great deal Top mistakes seed stage companies make Adam’s top books And much more. About Adam Burrows Adam Burrows has been instrumental in building several of the most successful tech companies in Denver and is dedicated to partnering with the most ambitious founders in Colorado to create the next generation of big winners. As senior vice president and general manager at HomeAdvisor, Adam was part of the executive team th...
2021-02-2650 min
Billion Dollar TechArchitecture of a Modern Go-to-Market Team from an IBM GTM Leader feat. Ewing GillaspyWhat makes effective selling? That’s what we’re going to dissect in today’s episode. We’ll explore the process, tactics and unique approaches of one of the brightest minds working in sales today.
2021-02-1949 min
Billion Dollar TechHigh-Impact Venture Capital feat. Zac ZeitlinIn this episode, we're going to talk about how to become a successful VC founder. We’ll dissect common attributes, Zac’s path to VC, and how this intersects with entrepreneurs. We’ll also explore how to identify a good company to invest in including the basic investment philosophies Zac uses to evaluate a wide range of businesses in many different industries.
2021-02-1246 min
Say it Online!077: How To Position Your Digital Agency With Brendan DellHold up – what does positioning even mean? Lucky for you, we’re talking to an expert about it. Brendan Dell is an author, messaging strategist, and go-to-market advisor to the world's fastest-growing B2B technology brands. His book The 12 Immutable Laws of High-Impact Messaging helps organizations tell their story. His positioning framework – The Market of One Positioning Framework – helps brands tell their story and differentiate themselves in red ocean environments. Brendan’s clients include Expedia Group (Fortune 500), Accrue (500 Start-Ups), CrowdCompass then Cvent (Deloitte Fast 500), TOPO (Leading B2B Analyst Firm), UserTesting (Deloitte Fast 500), Nuance (Fortu...
2021-01-2045 min
Say it OnlineHow To Position Your Digital Agency With Brendan DellHold up – what does positioning even mean? Lucky for you, we’re talking to an expert about it. Brendan Dell is an author, messaging strategist, and go-to-market advisor to the world's fastest-growing B2B technology brands. His book The 12 Immutable Laws of High-Impact Messaging helps organizations tell their story. His positioning framework – The Market of One Positioning Framework – helps brands tell their story and differentiate themselves in red ocean environments. Brendan’s clients include Expedia Group (Fortune 500), Accrue (500 Start-Ups), CrowdCompass then Cvent (Deloitte Fast 500), TOPO (Leading B2B Analyst Firm), UserTesting (Deloitte Fast 500), Nuance (Fortu...
2021-01-2045 minBillion Dollar TechSEO Secrets with Chris VincentChris Vincent is the Director of Demand Generation at Datashield, an ADT company and one of the most tenured cybersecurity firms in North America. For Datashield, Chris manages the digital marketing specialist along with a team of sales development representatives, serves as the champion, power user, and implementation expert for HubSpot Enterprises, and supports channel sales through event management, webinar production, and more. Outside his role as an SEO and marketing expert, he is also the host of Datashield's podcast, The Hash-Time Show, and the sales/marketing training series, The Quaff and Pony Show. Equipped with his c...
2020-12-081h 01Billion Dollar TechHow to Differentiate Your Brand in a Red Ocean with Chief Product Evangelist Stephan MathysStephan Mathys is a big-picture thinker, storyteller, and Chief Product Evangelist for Slope Software, an actuarial financial projection modeling software company that helps actuaries get back to being actuaries again. His personal goal is to make innovative professionals like actuaries, data scientists, and engineers as well-known and respected as doctors, lawyers, and the clergy. Stephan's creative and data-driven approach to marketing and content creation, sales, and product expertise make him a triple threat in and out of the field. In this episode… If marketing were a calculated science, then we would conclude that there are di...
2020-12-0144 minBillion Dollar TechInside an Effective Digital Transformation: Insights from Ex-Sapient Exec Phil GolubPhil Golub is a seasoned UX designer with over 20 years of experience and a unique focus on digital product innovation, service design, and cognitive experiences. His deep understanding of creating the best user experience has helped redefine how companies interact with their users. He is currently the Senior Director of Digital Product & Innovation at Total Wine & More. Before joining Total Wine, he pushed the bounds of creativity and client satisfaction at Sapient. In this episode… A brand is a promise; experience is proof. The marketing world has continued to shift to a m...
2020-11-2446 minBillion Dollar TechHow to Build a Market-Leading Brand: Growing AppsFlyer from Start-Up to 1,000 Employees with Ran AvrahamyRan Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow In this episode… The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard...
2020-11-1744 minBillion Dollar TechThe Art of Customer Discovery with Karen CooperKaren Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel connection. As a technology enthusiast, she started her career as a biochemist and chemical engineer before developing into a seasoned B2B product marketer. Karen has worked in Fortune 500 companies as well as high-growth startups like Medtronic, Conga, and now Spectralink. In this episode… How do you lower your churn-rate? The answer lies in content mark...
2020-11-1039 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 106 | Framework for building a successful narrative strategy. -Ft. Brendan DellIn this episode, Brendan Dell defines a narrative strategy for us and describes his framework for building a successful narrative strategy. He gives valuable insight into how to implement it into your company, how you should think about differentiating yourself, and he even outlines an effective way to put your narrative on your website.
Contact Brendan Dell | Follow us on LinkedIn
2020-11-0624 minBillion Dollar TechLessons Learned Reaching 500,000 Downloads: B2B Podcasting Secrets with Brandon LawsBrandon Laws is the Senior Director of Marketing and Product at Xenium HR. He has worked with Xenium HR for the past 12 years, helping clients grow their business with mindful personal and professional strategies. He is also the host of Xenium's Transform Your Workplace Podcast, the HRO Growth Show, Talkin' Entertainment, and contributes to the podcast, It's About People. In this episode… What's your favorite podcast? Is it a podcast that focuses on thought leadership in your industry? Maybe one on lifestyle and self-care? Or, Is it The Hook? (Don’t worry—we’ll find a way to...
2020-11-0344 minBillion Dollar TechHow to Build an Unignorable Relationship Marketing Program with Britton ClarkBritton Clark is the Vice President of Channel Partnerships at Gravy. Gravy helps companies increase their retention rate by building strategic relationships. Britton has worked in marketing for more than ten years while cultivating his love for storytelling, unignorable content, and building relationships with clients. Before working at Gravy, he worked with Deputy, Red Bull, and many more. In this episode… What is the purpose of marketing? Is it to drive revenue for the company? Or maybe the point is to establish an unshakeable brand? No matter who you ask, their answer will be different ea...
2020-10-2747 minBillion Dollar TechHow to build an unignorable B2B brand with Vonage VP Tom FurrTom Furr is the VP of Branding at Vonage, one of the largest cloud-based communication providers. Vonage has built a celebrated brand that’s kept a consistent focus on communicating with their clients and answering the "why" marketing factor. Tom has over ten years of marketing and continues to help brands build a better relationship with their consumers and find the balance between brand and demand. In this episode… What makes a brand stand out from the others? Is it bombarding potential clients with ads? Or a clever catchphrase that stands the test of time? Mayb...
2020-10-2050 minBillion Dollar TechHow to Craft a High-Impact Product Launch with VP Derek GilletteDerek Gillette is the VP of Marketing at Leadr, a people management software that facilitates leader development at every organizational level. Derek has taken a new approach to building internal engagement and crafting organic conversations that strengthen teams and advance leadership characteristics. He has over 13 years of management and leadership experience, which has helped him craft a career evaluating how to make better leaders. In this episode… In an industry that already has all the books on leadership and management, what makes a new product successful in that space? How do you answer the age-old qu...
2020-10-1355 min
Billion Dollar TechBuilding a $2B Brand with Gong's Udi LedergorUdi Ledergor is the CMO at Gong, the number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success. In this episode… What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B bu...
2020-10-0652 minBillion Dollar TechGrowing Flutter from 0 to 1B Users with Google Exec & Entrepreneur Martin AguinisMartin Aguinis is the CEO and Co-Founder of AccessBell. AccessBell is a video conferencing platform focused on changing the future of video communication for students and professionals alike. Martin has worked with YouTube on VR, Google on Flutter, and several other projects including GreekRide, EventList, and more. His dedication to understanding the user and the product has named him one of Forbes 30 under 30: Marketing and Advertising. In this episode… Building a great app starts with more than a few lines of coding—it takes constant feedback and understanding of the user. What most marketers miss in t...
2020-09-2941 minBillion Dollar TechFrom $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights from Rand FishkinRand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world. In this episode… Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Ra...
2020-09-221h 00Billion Dollar TechHow to Build an Audience-Centric Product Strategy with Clari VP Hila SegalHila Segal is the VP of Product Marketing at Clari. She has more than 15 years of experience designing and executing GTM strategies for innovative, high-growth software solutions. Before her role at Clari, Hila worked for other high-growth tech companies, including Vendavo and Kapow Software. She has made a name for herself in the industry by building high-performance teams that foster cross-collaboration between product sales and marketing. In this episode… At the core of any good marketing campaign is the audience. Yet, many companies fail to keep their audience in mind when creating sales decks and in...
2020-09-1551 minBillion Dollar TechInside HubSpot's Narrative Strategy with PM Lead Marcus AndrewsMarcus Andrews is the Product Marketing Group Lead for Marketing Hub at HubSpot. During his time at HubSpot so far, he has designed narratives, created go-to-market strategies, and launched various products. Before HubSpot, he brought AdWords and YouTube products to market while working at Google. Marcus was also part of the team that grew Wildfire, which was acquired by Google in 2012. In this episode… Creating your own marketing strategy can be an uphill battle. Not only are you fighting against old beliefs, but you are also pushing against the current narrative. At the end of th...
2020-09-0852 minBillion Dollar TechHow to demonstrate EXTREME value with TOPO VP Kristina McMillanKristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world's fastest-growing companies to identify how they’re driving exceptional revenue growth, using that insight to help B2B companies boost revenue through sales, marketing, and sales development excellence. Outside of TOPO, Kristina is a mentor at Santa Clara University's Miller Center, Global Social Benefit Institute, where she provides executive mentorship to social entrepreneurs. In this episode… What changes the nature of a brand and how you appr...
2020-09-0146 min
Marketing Talks with Jonathan Cor010: Marketing Talks with Brendan DellMy guest today is the Founder of B2H Agency based out of Portland, Oregon.
Brendan Dell has built six, seven, and eight figures in growth for fast-growing start-ups and enterprise brands like Cvent, Expedia Group, and Panasonic just to name a few.
He is also the author of the 12 immutable laws of high-impact messaging and the founder of The Daily Creative, an online freelance community.
Allow for him to share how he is growing his business, brand, and impact.
Also, please don't forget to rate, review, and subscribe to this...
2020-08-2537 minBillion Dollar TechThe Art of B2B Storytelling with Burt RosenBurt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies, and Knowledge Universe. Burt is not your cookie-cutter CMO; he is a passionate storyteller who believes in the emotional bond between a brand and a customer while driving results and experiences. He has rebranded bathrooms, sponsored events, launched online storytelling conferences, sent videos through the mail, and elevated the drastically increasing enrollment of education companies in the process. In this episode… Innovation for innovation's sake is...
2020-08-2550 minBillion Dollar TechStrategy = Differentiation. Rebecca Sadwick on How to Build a Hyper-Growth Marketing PlanRebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products. Rebecca has gained recognition for her work with early-stage tech startups and creative positioning strategies that build organic audience platforms and drive value. Her firm, Strategica Partners, advises tech companies like Qatch, Flux Biosciences, and CapSwan In this episode… What drives you to buy a product? Maybe it was placed on the webpage you were browsing, or a friend recommended it to you; either way, each has acted as a source of in...
2020-07-2150 minBillion Dollar TechMarketing VP Maya Grossman on How to Be INVALUABLEMaya Grossman is a Strategic Marketing Advisor, Product Marketing, and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable. Maya has held executive and strategist roles in companies like Microsoft, AnD Ventures, Google, and SodaStream. In her new book, Invaluable, Maya shares her journey from an entry-level position to VP of Marketing, and how she cemented herself as an invaluable employee. With over ten years of industry knowledge, Maya’s expertise in marketing and how to position yourself as irreplaceable is, for lack of a better word, invaluable. In this episode… Th...
2020-07-1438 min