Shows
The Furious Curious143. LINKTOK: Why LinkedIn is the New Frontier for Creators (feat. Brendan Gahan, Creator Authority)Today we’re talking about LINKTOK: Why LinkedIn Is the New Frontier for Creators with special guest Brendan Gahan.Brendan Gahan is the CEO & Co-Founder of Creator Authority, the first LinkedIn influencer marketing agency.A pioneer in the creator economy, Gahan has been doing influencer marketing since 2006, launching one of the first YouTube/creator partnerships.He drove innovation with early TikTok branded hashtag challenges and influencer partnerships for the Obama administration, the Olympics, and numerous Fortune 500 brands.Gahan contributed to two agency acquisitions, including the sale of Epic Signal, which he fo...2025-05-271h 08
Creator Economy LiveGabe Gomez on Ditching the Influencer Marketing Playbook & Building a Personal BrandSend us a textEnjoying the Creator Economy Live podcast? Hear all these actionable insights and build connections with HUGE industry titan brands at Creator Economy Live East 2025. PLUS as a loyal listener, you can get 20% off your ticket using POD20 at checkout!On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who’s made waves on LinkedIn and beyond. With experience at Edelman, Verizon, and now MCoBeauty, Gabe offers a unique perspective on what brands are getting right (and wrong) when it c...2025-05-151h 04
Creator Economy LiveDouble Trouble - An Insider Look Into Gruns' Viral SuccessSend us a text In this special episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan are joined by not one but two powerhouse guests—Ali Kaltman and Janna Ninekin from Gruns, the brand that’s been taking over your social feed. They dive deep into how Gruns crafts scroll-stopping content, builds measurable impact through influencer marketing, and structures a high-performing team. Plus, the duo explores the evolving revenue models for creators, how community drives long-term success, and the creator-brand partnerships changing the game. And of course, don’t miss this week’s standout creators, brands, a...2025-04-241h 07
Creator Economy LiveThe Visionary Behind SNL’s Wildest Digital ShortsSend us a textOn this episode of Creator Economy Live, we’re joined by the one and only Mike Diva—the creative powerhouse directing some of Saturday Night Live’s most unforgettable digital shorts. From viral YouTube hits to high-gloss SNL sketches, Mike has built a career on chaotic brilliance, razor-sharp satire, and mind-blowing VFX.Hosts Brendan Gahan and Keith Bendes chat with Mike about breaking into the industry, maintaining his distinct visual voice in mainstream media, how the SNL gig came to be, and what creators and brands alike can learn from sketch comedy...2025-04-171h 02
Creator Economy LiveLive From San Francisco - How to Build a 17M+ Digital Audience with Marina MogilkoSend us a textRecorded live at Shack15 in San Francisco, this episode of Creator Economy Live brings the heat with our very special guest, Marina Mogilko — co-founder of LinguaTrip.com and the creator behind Linguamarina and Silicon Valley Girl, with a combined digital audience of over 17 million.Hosts Keith Bendes and Brendan Gahan catch up on the latest news in the creator space — including the looming TikTok ban, new YouTube Shorts updates, and why Gen Z is leaning harder into creator content than traditional media.Then we dive deep with Marina:- Ho...2025-04-1049 min
Creator Economy LiveHow Passionfruit is Shaping the Future of Creator MarketingSend us a textJoin hosts Keith Bendes and Brendan Gahan on the latest episode of Creator Economy Live, where they dive into the ever-evolving world of influencer marketing. This week, they sit down with James Del, the visionary behind Passionfruit, a platform pushing boundaries in the creator space. With a career spanning Gawker, Tao Group, and numerous leadership roles, James shares his journey, marketing insights, and the key trends shaping the industry. From SXSW's creator palooza to the rise of Linkedfluencers and the $10 billion influencer marketing spend forecasted for 2025, this episode is packed with essential knowledge...2025-04-0354 min
Creator Economy LiveSpillin The Hot Content Tea with Foster KamerSend us a textWelcome back to Creator Economy Live, your go-to podcast for everything influencer marketing and the creator economy. Hosts Keith Bendes and Brendan Gahan are back with another exciting episode, bringing you the latest in the world of media, creators, and everything in between.First, a huge thank you to our incredible sponsors at Linqia and the amazing production team over at Creator Economy Live.In this episode, we’re joined by Foster Kamer, a long-time friend, writer, editor, photographer, and media strategist. Foster’s work has been featured in The...2025-03-211h 02
Creator Economy LiveDelivering Creator Economy Insights Straight to Your Door with DoorDashSend us a textIn this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan catch up on the latest trends in influencer marketing and the creator economy. They dive into March Madness NIL deals, TikTok’s latest updates, and Amazon shutting down Inspire. Plus, they discuss Instagram's new ad format, YouTube’s AI Shorts integration, and more.The episode features a conversation with Adam Ornelas, Influencer Lead at DoorDash, who shares his experience working with major brands like Coinbase, Chipotle, and Whole Foods. Adam talks about his approach to influencer marketing, real-time part...2025-03-061h 12
Creator Economy LiveNike, Jamba Juice, & YouTube Walk Into Our Podcast… Enters Kim LarsonSend us a textWelcome back to Creator Economy Live, your go-to source for all things influencer marketing. This week in episode 54, Keith Bendes and Brendan Gahan break down the latest trends, including record-breaking NIL deal spending, the rise of performance-driven influencer marketing, and how YouTube has overtaken mobile as the top way people watch content. We also celebrate 20 years of YouTube, exploring how it reshaped media and made creators more influential than traditional celebrities. Then, we’re joined by Kim Larson, Global MD & Head of YouTube Creators, who shares insights on why bra...2025-02-271h 03
Creator Economy LiveThe Evolution of Content Marketing with Marissa KrainesSend us a textIn this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with marketing executive Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares insights on creativity, influencer marketing, and the future of the creator economy. Plus, we break down Meta’s latest push to lure creators, Instagram’s algorithm updates, and the launch of Linqia’s Creator Intelligence tool.2025-02-1151 min
Creator Economy LiveMichael Easter - Embracing Discomfort and Mastering the Creator EconomySend us a textIn this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with bestselling author and adventurer Michael Easter. From the secrets behind The Comfort Crisis to navigating the transition from traditional media to thriving as a modern creator, Michael shares how stepping outside your comfort zone can unlock extraordinary performance. Plus, we dive into the latest industry news, from TikTok bans to Meta's shifts, and highlight creators and brands making waves. Don’t miss this inspiring conversation!Interested in attending Creator Economy Live? Join us this February 4-5 to...2025-01-2254 min
Creator Economy LiveThe Future of Influencer Marketing + THE Social Newsletter Guru: Rachel KartenIn our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers.
We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith and Brendan share their own bold forecasts for the year ahead, touching on AI video, creator-driven content, hybrid compensation models, and more.
COW/BOW (creator of the week & brand of the week)
...2025-01-151h 05Creator Economy LiveThe Future of Influencer Marketing + THE Social Newsletter Guru: Rachel KartenSend us a textIn our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers.We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith and Brendan share their own bold forecasts for the year ahead, touching on AI video, creator-driven content, hybrid compensation models, and more.COW/BOW (creator of the week & brand of the...2025-01-151h 05
Creator Economy LiveTubefliter Unplugged - Josh Cohen Spills the St(r)eamy TeaSend us a textKeith Bendes and Brendan Gahan are back for Episode 48 of Creator Economy Live! This week, we unpack the ripple effects of the TikTok ban and Kai Cenat’s record-breaking Twitch “Mafiathon.” Plus, Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are shaking up influencer marketing. Our guest, Josh Cohen, co-founder of Tubefilter and the Streamy Awards, takes us behind the curtain of digital media’s rise, sharing untold stories and his vision for the future of the creator economy. Don’t miss Creator...2024-12-2057 min
Creator Economy LiveLauren Flanigan - The Role of Influencers & Creators in Total Brand PerformanceSend us a textIn Episode 46 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan dive into the latest updates in influencer marketing and the creator economy with special guest Lauren Flanigan, Head of Global Brands for Refreshments at Mondelez. Lauren brings her insights from working with iconic brands like Oreo, Ritz, and Cadbury, sharing her take on influencer strategies and brand performance. They also discuss Meta’s rumored AI search engine, the rise of retail influencers, and Instagram’s video quality downgrade.This episode is sponsored by Li...2024-11-141h 02
Creator Economy LiveMichelle Miller: K18 is the #1 talked about haircare brand among influencersSend us a textEpisode 45 features guest Michelle Miller, CMO of K18 - the haircare brand that has seen a meteoric rise in the last few years, being the #1 most discussed hair care brand amongst influencers. Tune in to hear about Michelle's time at UCSC with co-host Brendan Gahan, her early career in journalism, and her range of roles in luxury beauty brands (including Too Faced and Kosas Cosmetics). Also, hear Keith and Brendan discuss the huge impact long-form content such as podcasts and YouTube videos, may have had on this years USA e...2024-11-071h 02
Creator Economy LiveFrom Student Athlete to Super Bowl: Victoria Garrick Browne’s Journey to Becoming a Social Media SuperstarSend us a textIn episode 42 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with powerhouse influencer and Forbes 30 Under 30 honoree, Victoria Garrick Browne. From battling mental health struggles as a Division 1 athlete to skyrocketing to influencer fame, Victoria opens up about her inspiring journey. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a...2024-10-0257 min
Creator Economy LiveNavigating the Next Wave of Digital Influence 🌊Send us a textTune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry. Explore the latest industry developments, from the ongoing Instagram Vs YouTube ad revenue discussion to the increasing role of AI within the creator economy. Additionally, discover LinkedIn's recent venture into short-form vertical video and uncover innovative B2B marketing s...2024-04-181h 17
Creator Economy LiveSky-High Social Strategy ✈️Send us a textThis week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Ryanair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more.Join us as Michael talks us through his pivotal role in redefining Ry...2024-04-041h 12
Creator UploadThe First Ever LinkedIn Influencer Agency, feat. Brendan GahanHere's what we covered today:Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter
Creator Upload Socials:YOUTUBEI...2024-03-1527 min
Creator Economy LiveWhen Retail met SocialSend us a textThis episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journeyfrom influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships. Tune in tolearn what the retail media boom may mean for brands, retailers and creators alike. 🐄 Our Creators Of the Week (COW):School of As...2024-02-071h 01
Dave MooreA Very MOORE-Y Christmas: One Man On A MissionIn what is sure to be a Christmas Tale that will go down in history as the most award winning radio Christmas story of all time, Dave Moore is joined by a cast of famous faces and Today FM personalities to bring to life a magical story of one man on a mission this Christmas.Catch the full story and all of the craic by pressing the play button on this page.And Merry Christmas to all!The Cast Narrated by Nicky ByrneDave MooreIan Dempsey 2023-12-2209 min
The Influence Factor by The Influencer Marketing FactoryHow Does SMS Forge the Creator's Connection w/ Sarah SchmidtIn this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
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Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for suc...2023-11-1529 min
The Influence Factor by The Influencer Marketing FactoryWhat Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
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Show Notes:
(00:41) - Collette’s journey
(04:40) - Discerning exceptional talent
(06:55) - Developing resonant messaging
(11:28) - Marrying content and commerce
(15:28) - Blueprint for e-commerce
(17:47) - Insights from BravoCon event
(22:04) - Innovations with branded microsites
(27:32) - Anticipating the future of ad...2023-11-1532 min
The Influence Factor by The Influencer Marketing FactoryWhat Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine SchwartzIn the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.
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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:00) - Who is Lorraine?
(03:20) - Leadership
(05:37) - Shoppable social
(08:04) - Daring differentiator
(11:30) - Measuring success
(17:05) - Feedback loops
(20:25) - Critical partnerships
(25:02) - New Daring offerings
(27:48) - Social com...2023-11-0132 min
The Influence Factor by The Influencer Marketing FactoryThe Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence.
Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting through the noise, and the factors that captivate an analyst when navigating the realms of social media and the creator economy, and much more!
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
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Show Notes:
(01...2023-10-2538 min
The Influence Factor by The Influencer Marketing FactoryWhat Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon AustinIn this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS.
Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue streams, the expansion of likeness and personal branding, and predictive insights into the future of athletes’ businesses.
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
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Show Notes:
(01:00) - Who is Matt & Brandon?
...2023-10-1837 min
The Influence Factor by The Influencer Marketing FactoryWhat is Creator Culture w/ Danny Desatnik (#paid)In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid.
During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising landscape, and much more.
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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(00:45) - Who is Danny?
(04:33) - Redefining "creator"
(10:18) - Advertising model
(15:16) - Creator trends
(19:00) - Storytelling on social media
...2023-10-1133 min
The Influence Factor by The Influencer Marketing FactoryWhat's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.
This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.
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Show Notes:
(01:17) - Lisa's mission
(03:25) - Evolving landscape
(05:54) - Influencer approach
(11:21) - Internal passion
(13:31) - Storytellin...2023-10-0433 min
The Influence Factor by The Influencer Marketing FactoryHow to Foster Unprecedented Community Engagement w/ Jessy GrossmanIn this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.
During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
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Show Notes:
(00:59) - Who is Jessy?
(03:47) - Networking tips
(06:39) - Fostering community engagement
(10:04) - Identity element
(12:01) - Challenges...2023-09-2733 min
The Influence Factor by The Influencer Marketing FactoryWhat's the Key to Shifting Attention to Attribution w/ Nick KaplanDon't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.
Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.
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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:28) - Who is Nick?
(03:02) - Approach to innovation
(07:34) - Emotional investment
(12:00) - Owning consumers
(16:0...2023-09-2042 min
The Influence Factor by The Influencer Marketing FactoryTikTok's Influence w/ Adrienne Lahens & Sofia HernandezIn this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.
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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(00:57) - Who is Adrienne?
(02:43) - Who is Sofia?
(04:00) - Shifts across th...2023-09-1341 min
The Influence Factor by The Influencer Marketing FactoryIs There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.
Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:35) - Conor's career path
(04:07) - Influencer agency/platform acquisitions
(07:24) - Progressio...2023-09-0642 min
The Influence Factor by The Influencer Marketing FactoryHow to Build Influence and Impact w/ Jerry WonIn this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating.
Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:14) - Jerry's career path
(02:39) - Asian American stories
(09:38) - Creator economy in Asia
(14:56) - Generational mindset shift
(19:31) - Silo economy
(25:40) - Content and context
(31:12) - Leveraging Linkedin
(38:3...2023-08-3048 min
The Influence Factor by The Influencer Marketing FactoryHow Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon RhotenIn this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth.
The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age.
Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:52) - Brandon's career path
(03:50...2023-08-2341 min
The Influence Factor by The Influencer Marketing FactoryEver Wondered How to Craft a Standout Personal Brand w/ Matt NavarraDon't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst.
Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.
Matt Navarra’s Geekout Pro Community: www.nas.io/geekout
Geekout Newsletter (Free): geekout.mattnavarra.com
Official website: www.mattn...2023-08-1646 min
The Influence Factor by The Influencer Marketing FactoryHow is Creator Capital Changing w/ Brian Harwitt (CoVenture)In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetization, and a plethora of other topics.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(00:58) - Brian's career journey
(01:58) - Technology providing financial services
(04:19...2023-08-0938 min
The Influence Factor by The Influencer Marketing FactoryInfluencer Activations that Drive Results w/ James Creech (Brandwatch)In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.
Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Show Notes:
(01:02) - James' career background
(03:22) - Evolution of influencer marketing
(05:50) - Broadcast platforms2023-08-0243 min
The Marketing MillennialsThe Secrets To A Highly Effective Influencer Partnership, With Brendan GahanIn this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel. Plus, find out why great relationships are at the heart of everything Brendan does.And if you LOVE The Marketing Millennials, drop us a fiv...2023-05-1530 min
The Influence Factor by The Influencer Marketing FactoryThe Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan GahanOn this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.
Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.
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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
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Brendan's Newsletter
Brendan's Twitter
Brendan's LinkedIn
Brendan's TikTok
Show Notes:
(01:07) - Brendan's c...2023-05-0356 min
Women in Influencer MarketingHow To Stand Out with Brendan Gahan of Mekanism (@brendangahan)Today we’re speaking with Brendan Gahan of Mekanism.
Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Creator Economy. He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. He was recently named one of Linkedin's Top Voices in the...2023-02-1445 min
Creator UploadMekanism’s Brendan Gahan Shares 2023 Predictions, YouTube Has A Swear Jar, And Samsung Hooks Up An OvenIn this episode: Guest host Brendan Gahan, from Mekanism, sits in for one of our hosts and gives insight into CES in Las Vegas.More Predictions for 2023!YouTube has a new rollout that includes a swear jar and it is controversial. Samsung streams food as it cooks…say what? Check out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
...2023-01-0639 min
The Marketing MillennialsFireside Chat: Brendan Gahan, Chief Social Officer at MekanismDaniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.Join them in this fireside chat and get the personal story behind the headlines.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com...2022-11-3006 min
The Marketing Millennials118 - How to Create a Successful Brand / Influencer Partnership, With Brendan GahanBrendan Gahan throws his influencer marketing playbook wide open in this high signal interview.As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!....2022-11-0130 min
The Creator FeedWhat We Learned at VidSummit, 4 Unexpected Ramifications from TikTok’s Search Engine Push, Podcasters BUSTED for faking views and the reveal of a Dream!This week on The Creator Feed, Renee went to VidSummit, learned a ton and had a grand time – and Jim didn’t even get a T-Shirt! Renee shares details on what she learned, what happened, some great folks she met and some speculation on why VidSummit decided to move to Dallas Texas in 2023. Also, much speculation about what is likely to change – or develop – as TikTok tries to muscle into Google’s turf as a top video search engine. And a look at why buying views is not good business for anyone, and why podcasting is likely to take a hit, plus r...2022-10-0745 min
The Created EconomyBrendan Gahan, MekanismBrendan Gahan is a partner and chief social officer at Mekanism, a leading creative agency specializing in "storytelling for emerging media." He can also be considered a creator whisperer, helping brands work with influencers to create viral and impactful campaigns. In this episode of "The Created Economy," Gahan sits down with Gregarious Narain and Ken Yeung to discuss the future of the Creator Economy. We chat about industry economics, the evolution of authenticity, fun campaigns he's worked on, metrics that matter, and more. Check out our website for more info at https://www.createdeconomy.com and get the latest C...2022-07-271h 05
Creator UploadEmma Chamberlain is Most Fav, Black Rifle Coffee’s Mat Best Branding, and Instagram Reels Cuts RevenueOn today’s episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan’s influencer marketing eye on all of our top stories! What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand. Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of social media news? Josh and Brendan dig into it. The brilliance behind BRCC and how these creators might hav...2022-04-0834 min
The Come UpBrendan Gahan — CSO at Mekanism on YouTube in 2005, Selling Epic Signal, and Your First 100 DraftsThis interview features Brendan Gahan, Partner and Chief Social Officer at Mekanism. We discuss working with OG YouTubers like Smosh back in 2005, founding Epic Signal and selling it to his former employer, hanging out in El Salvador’s Bitcoin Beach, why it takes him 100 drafts to publish content, the future of the creator economy, and learning how to enjoy what you create.Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteFollow The Come Up on Tw...2022-03-1755 min
Unmuted - The Secret Sauce of Entertainment Insiders - How The Stuff We Love is Made (by Big Karma)From Smosh First Sponsored Video to PewDiePie to Logan Paul to MrBeast Squid Game - A 15 Years YouTube Rewind with Influencer Marketing Pioneer Brendan Gahan [Unmuted Ep.10]Brendan Gahan is credited as the man who booked the first ever sponsored video on YouTube, with Smosh in 2006. A pioneer in YouTube influencer marketing and now TikTok, Brendan helps analyze the growth of the platform, the various trends we've been through up until the contemporary days of the sensational Squid Game video by MrBeast, which is taking the Internet by storm as we speak. We deep dive into fascinating subjects, such as the relation between algorithmic changes and mental health issues peaking among Creators, and even why Daily Vloggers resonate with us at the very neurological level!
2021-11-301h 10
UncommonBrendan Gahan of MekanismBrendan Gahan is Chief Social Officer and Partner of Mekanism and is considered the godfather of modern influencer marketing.
If you’ve ever wanted to get a better understanding of social media and influencer marketing, this is the episode for you. Brendan goes deep on why he thinks Discord and WhatsApp are the next TikTok, how China is now the guiding light for the industry, and heaps more exciting content for the modern marketer.2021-06-291h 09UncommonBrendan Gahan of Mekanism breaks down his golden marketing principles for 2021This clip is from our episode with Brendan Gahan, Chief Social Officer and Partner at Mekanism. In this clip, Brendan reflects on his career and lays out his golden social marketing principles for 2021.2021-06-2912 min
1UP Formula with Morgan J. Ingram23 : Recognizing Your Weaknesses with Brendan GahanBrendan Gahan, Partner & Chief Social Officer at independent creative agency Mekanism, joined Morgan this week to talk about why getting a coach in...anything, really... can save your life, the grit required to set goals, and acting on your curiosity. Brendan has experience a plethora of life-changing moments where he's had to pivot, but ultimately to the success he's achieved today. Most recently, he's celebrating reaching a community of 85k+ on TikTok coaching others on social media! Tune in and 1UP!SPONSORSLessonlyLessonly is a powerful yet simple readiness...2021-06-1656 min
Creator GenerationThe Evolution of Influencer Marketing - Feat Brendan GahanCreator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. Join the Creator Generation community: https://community.creatorgeneration.comYou can find Brendan on Twitter here:https://twitter.com/brendangahan?s=20His official website can be reached here:https://brendangahan.com/And Mekanism can be found here:https://mekanism.com/---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.com...2021-03-1850 min
VidAction Podcast - For Growing YouTube Channels, Video Creators, and Video Marketing TipsThe Future of Social Video with Brendan Gahan of MekanismBrendan Gahan is the Chief Social Officer at Mekanism and Epic Signal. Brendan gives us his thoughts about the future of social video for brands.GUEST: Brendan Gahan Mekanism | Brendan Gahan | Linkedin | Twitter | Tik Tok | The Future Of Social Advertising: The Definitive Guide (Part II) | Flicker, Flash, & Flare TikTok Content Strategy For Brands: The Ultimate Guide | It's On UsHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller L...2021-03-1043 min
YouTube Ads Podcast | VidAction with Dane GoldenThe Future of Social Video with Brendan Gahan of MekanismBrendan Gahan is the Chief Social Officer at Mekanism and Epic Signal. Brendan gives us his thoughts about the future of social video for brands.GUEST: Brendan Gahan Mekanism | Brendan Gahan | Linkedin | Twitter | Tik Tok | The Future Of Social Advertising: The Definitive Guide (Part II) | Flicker, Flash, & Flare TikTok Content Strategy For Brands: The Ultimate Guide | It's On UsHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller L...2021-03-1043 min
GET DOING THINGS.Brendan Gahan - How to build audiences and influence peopleI discovered Brendan on Twitter a few months ago after he said very nice things about my visuals. We chatted a few times and then I discovered he shared really useful insights into social and influencer marketing regularly.I had to take this opportunity to get him on the podcast.About BrendanBrendan is Partner & Chief Social Officer at independent creative agency Mekanism.He's been working in social media & influencer marketing for 15 years. Brendan was among the first to do influencer marketing on YouTube back in 2006. He's worked on award winning a...2021-02-1156 min
The Influencer Marketing LabProfile of Brendan Gahan, Partner at MekanismEpisode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism.In this episode we discuss:How Brendan cut his teeth selling-in Smosh as an early YouTuber dealA day in the life at Mekansim as Chief Social OfficerHow shoppable live-streaming will be a key trend within influencer marketingThe potential for Chinese-owned...2021-02-0337 min
The Tec Tony PodcastSocial Media Management with Brendan GahanEver wonder what really goes into social media? How to find out what topics are hot or not. Where should your company be. Today on the Tec Tony Podcast we have Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency's social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics.
Follow Brendan: Website( free social media guide): https://brendangahan.com/
Twitter: https://twitter.com/brendangahan
Linkedin: https://www.l...2021-02-0226 min
Creators Tea#62 Brendan Gahan: The Future of Social Media Beyond 2021Brendan Gahan is a social media expert who crushes it on TikTok where he shares video on Social media strategy, social media trends & the future of social media. He discusses with Ben Leavitt how he approaches social media for brands, & how you can level up on social media.Social Media University YouTube Channel: https://urlgeni.us/youtube/channel/socialmediaUFollow Social Media U on Instagram: https://urlgeni.us/instagram/SocialMediaUIGFollow Social Media U on TikTok: https://urlgeni.us/tiktok/SocialMediaUTikTokBen Leavitt's Main Channel: http://bit.ly/2s4Q4NH2021-01-2947 min
The Pop-Marketing PodcastPerks of the Early Adopter in Social Media w/ Brendan GahanWhen you need to understand how social media works in 2021, you call the OG of influencer marketing himself, Brendan Gahan. The Global Chief Social Officer of the agency Mekanism has been there from the start and brings us a rare look-see behind the curtain of how we got to where we are when it comes to anything from live streams, influencers & the modern social ecosystem. We talk about the boons of early adoption on social channels and why it's so tough for brands to color outside the lines when taking advantage of the benefits of getting in early. 2021-01-1954 min
TubeCircuitBrendan Gahan Discusses The Future of Social Advertising.Brendan Gahan is Partner & Chief Social Officer at the independent creative agency 'Mekanism'. He is one of the most prominent voices and best known innovators of the social and influencer marketing industry. In this episode we discuss the early days of influencer marketing, the future of this industry, "shoppertainment", TikTok, and much more. Sign up for Brendan's newsletter: https://brendangahan.com/2021-01-1753 min
All Things VideoTikTok Deep Dive: Why 2020 Was the Year of Short-Form Video -- Brendan Gahan (Chief Social Officer, Mekanism)Brendan Gahan is the Chief Social Officer of Mekanism, a full-service creative agency that specializes in social content. Prior to Mekanism, Brendan served as VP of Brand Strategy for Fullscreen and then founded social-first agency Epic Signal, which was acquired by Mekanism in 2015.
Brendan and I pack a lot into this episode, focusing on why 2020 was a breakout year for short-form video. TikTok is the poster child for the short-form video movement, though it’s facing increased competition from clones (e.g. Byte and Triller in the U.S., Roposo and Moj in India) as well as es...2021-01-1448 min
The Live Commerce PlaybookInfluencer Marketing Will Bring the Human Element Back to Your BrandEpisode 33 Show NotesWhat you will learn in this episode:What brought Chief Social Officer of Mekanism Agency, Brendan Gahan, to TikTokWhen did TikTok catch this social media advertising expert's attentionWill TikTok be the future of e-commerce, especially since the kick off of the first ever e-commerce Live event hosted by Walmart.Influencer Marketing is still so underutilized by brands, even though it is what is driving brands to skyrocket their sales. “Influencers break down the barriers, they are looking through the camera, every aspect of it feels much more rea...2021-01-0531 min
Think DifferentlyEpisode 29 : Brendan Gahan Thinks Differently About Brands and the Creator EconomyInfluencer marketing and viral content have created a space and disruption that few deeply understand. That is unless you are Brendan Gahan, Chief Social Officer at Mekanism. who has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. From helping a new generation of creators partner with brands to dissecting and predicting marketing trends, Brendan's depth of expertise in u...2020-11-0548 min
The Community Builder ShowThe Impact Influencers, Live-streaming, and Consumer Behavior is Having on Building Communities with Brendan GahanTravis talks with Partner & Chief Social Officer at Mekanism, Brendan Gahan about how live streaming is having an impact in building communities, the shift taking place in influencer communities, his thoughts on consumer behavior, and more.2020-07-3000 min
Traffic SourcesThe Video Insiders Podcast Ep. 32 - Brendan Gahan, The Chief Creator Marketing OfficerThis week we welcome a true influencer insider Brendan Gahan to the show. Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns. If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen. Join us as we talk about the current landscape of...2020-04-0758 min
The Video Insiders PodcastThe Chief Creator Marketing OfficerThis week we welcome Brendan Gahan to the Video Insiders podcast. Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns. If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen. Join us as we talk about the current landscape of influencer...2020-04-0758 min
Spiritchaser02 | Nightmares by the SeaMusic:Nevermore - The Crystal ShipJeff Buckley - Nightmares by the SeaThe National - SorrowFrightened Rabbit - A Lick of PaintSe Delan - Beneath the SeaMarjana Semkina - Dark Matter / Lost at SeaGleb Kolyadin (ft. Mick Moss) - Astral ArchitectureMax Richter - On the Nature of DaylightJonathan Hultén - WastelandKatatonia - LacquerBrendan Perry - WintersunUlver - Russian Doll / ComedownHer Name i...2020-02-291h 51
My First Million#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel GrossThe Hustle's My First Million presents: Million Dollar Brainstorm is back. Host Shaan Puri (@ShaanVP) and The Hustle CEO Sam Parr (@theSamParr) sit down and discuss what side hustles, trends and big business ideas that's keeping them up at night. Long episode today! First half is with 8-figure ad agency founder Brendan Gahan to talk biz models, overhead and profitability. Then the second half is with Daniel Gross who sold his startup to Apple in his twenties and rolled that win into multiple unicorn investments. Enjoy! See acast.com/privacy for privacy and opt-out information.2020-01-261h 53
Influence WeeklyTalking Points #104: Brendan Gahan and Jason HarrisNike’s losing to Fashion Nova. A farmer’s making more from his YouTube than his crops.Influencer’s aren’t even calling themselves Influencers!This week’s guest hosts, Jason Harris and Brendan Gahan from Mekanism, discuss all the highlights from Influence Weekly #104.Show NotesWhy don’t Influencers call themselves Influencers?93% of Influencers never been asked if they have fake followers.Get all 42 Stats About Influencer Marketing here.Brendan points out tons of growth across creators and channels, Year over year.2019-12-0320 min
Influence WeeklyTalking Points #104: Brendan Gahan and Jason HarrisNike’s losing to Fashion Nova. A farmer’s making more from his YouTube than his crops.Influencer’s aren’t even calling themselves Influencers!This week’s guest hosts, Jason Harris and Brendan Gahan from Mekanism, discuss all the highlights from Influence Weekly #104.Show NotesWhy don’t Influencers call themselves Influencers?93% of Influencers never been asked if they have fake followers.Get all 42 Stats About Influencer Marketing here.Brendan points out tons of growth across creators and channels, Year over year.Millenni...2019-12-0320 minVidAction Podcast - For Growing YouTube Channels, Video Creators, and Video Marketing TipsSocial Video As The New Landing Page With Brendan Gahan Of Epic SignalBrendan Gahan, founder of Epic Signal, talks about social video as the new landing page. Brendan says that social video needs to act as a more self-contained landing page because customers are now visiting fewer websites and traditional websites. The Epic Signal agency handles campaigns for many major brands, and was purchased by Mekanism in 2015. Note that this podcast was recorded before Vidcon, so some details may have changed since then.GUEST: Brendan Gahan of Epic Signal and Mekanism. See Brendan on BrendanGahan.com, Twitter, LinkedIn, and read his post “Social Video is the New La...2019-08-0118 minYouTube Ads Podcast | VidAction with Dane GoldenSocial Video As The New Landing Page With Brendan Gahan Of Epic SignalBrendan Gahan, founder of Epic Signal, talks about social video as the new landing page. Brendan says that social video needs to act as a more self-contained landing page because customers are now visiting fewer websites and traditional websites. The Epic Signal agency handles campaigns for many major brands, and was purchased by Mekanism in 2015. Note that this podcast was recorded before Vidcon, so some details may have changed since then.GUEST: Brendan Gahan of Epic Signal and Mekanism. See Brendan on BrendanGahan.com, Twitter, LinkedIn, and read his post “Social Video is the New La...2019-08-0118 min
Influence WeeklyInfluence Weekly Talking Points #86: Epic Signal & TubeFilterEnjoy today’s episode of Talking Points. The podcast that takes you inside the offices of an agency as they analyze the news and trends of Influencer Marketing.Brendan and Josh riff on Kylie’s worth, Famous Birthdays’ quality control, Why you’re losing Instagram followers, and hear Brendan pontificate over how he generated half a billion views on TikTok.Today’s Guest hosts, providing color commentary are Brendan Gahan, of Epic Signal, and Josh Cohen, Tubefilter Co-Founder.Follow along with the print version of Edition #86 here.Show NotesInstagram Rich List2019-07-3128 min
Influence WeeklyInfluence Weekly Talking Points #86: Epic Signal & TubeFilterEnjoy today’s episode of Talking Points. The podcast that takes you inside the offices of an agency as they analyze the news and trends of Influencer Marketing.Brendan and Josh riff on Kylie’s worth, Famous Birthdays’ quality control, Why you’re losing Instagram followers, and hear Brendan pontificate over how he generated half a billion views on TikTok.Today’s Guest hosts, providing color commentary are Brendan Gahan, of Epic Signal, and Josh Cohen, Tubefilter Co-Founder.Follow along with the print version of Edition #86 here.Show NotesInstagram...2019-07-3128 min
SpiritchaserTime Out #07Music:Anywhen - The Siren SongsExit North - Bested BonesThomas Feiner - CasteoBrendan Perry - Song to the SirenThe National - England / OblivionsBlueneck - GhostsLunatic Soul - Walking on a Flashlight BeamFront Line Assembly (ft. Nick Holmes) - Wake up the ComaEditors - BarricadesThe Twilight Sad - VideogramsBeach House - Lemon GlowGoldfrapp (ft. Dave Gahan) - OceanCarpenter Brut (ft. Kristoffer Rygg...2019-05-251h 56
Mind Your Business With Yitzchok SaftlasEpisode 170: Brendan Gahan, Founder and EVP of Epic SignalBrendan Gahan, Founder and EVP of Epic Signal
Tune in to hear Brendan discuss:
How to generate sales via YouTube!
Tips on standing out and creating buzz for your brand
How to navigate influencer marketing to grow your business
The “Post and Pray” method and why it’s not successful
How to know which social media platform is best suited for your company
2019-01-2256 min
Influencer Marketing with Brendan Gahan and Jack MonsonJoining today's show is Brendan Gahan, the founder of Epic Signal. He was named to Forbes 30 under 30 in 2012 and was tapped by the White Hose to advise on awareness efforts for the Affordable Care Act.
Brendan shares his experiences with reason influencer marketing programs he's created for Starbucks and Amazon reaching some customers that had previsouly eluded some marketers. "Meet them where they are and deliver content they enjoy. They'll consume it."
He advises brands to forget the "post and pray" approach with influencers. Instead, "point and pay" - target, then use paid ads to reach those consumers with your influ...2018-11-1328 min
Social GeekInfluencer Marketing with Brendan Gahan and Jack MonsonJoining today's show is Brendan Gahan, the founder of Epic Signal. He was named to Forbes 30 under 30 in 2012 and was tapped by the White Hose to advise on awareness efforts for the Affordable Care Act.
Brendan shares his experiences with reason influencer marketing programs he's created for Starbucks and Amazon reaching some customers that had previsouly eluded some marketers. "Meet them where they are and deliver content they enjoy. They'll consume it."
He advises brands to forget the "post and pray" approach with influencers. Instead, "point and pay" - target, then use paid ads to reach...2018-11-1327 min
Dramatic Travels: EntrepreneursEpic influencer marketing: The Brendan Gahan Story
Influencer marketing expert Brendan Gahan discusses the history & present state of influencer marketing, how to stand out when pitching brands, and the power of ongoing partnerships.
ABOUT BRENDAN
Brendan Gahan is the founder of Epic Signal and works with Fortune 500 brands on their YouTube influencer and community building campaigns. Brendan is on the advisory board for Vidcon, the largest YouTube gathering.
He was named Forbes 30 Under 30 in Marketing & Advertising, and was invited to the White House as one of the nation’s youth leaders to advise on how to get the word o...2018-11-0741 min
TelevisionationRadio ITVT: Brendan Gahan, Founder of Influencer-Marketing Agency, Epic SignalBrendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy changes by YouTube and Facebook; and much more. 2018-03-1544 min
פיד מי - פודקאסט השיווק והפרסום הדיגיטליפיד מי - פודקאסט השיווק הדיגיטלי של רדיו תל אביב. מיכל שרייבר מארחת את יואב פרידור, יום שלישי, 25 באפריל 2017פודקאסט השיווק הדיגיטלי של רדיו תל אביב ומיכל שרייבר מארחים את יואב פרידור, יו"ר באזילה וחוקר טכנולוגיות שיווקיות לשיחה על המתודות השיווקיות החדשות וכיצד לחבר אותן לטכנולוגיות. אה ויש גם חדשות חדשות
http://www.adweek.com/digital/brendan-gahan-epic-signal2017-04-2438 min
Marketing Mavericks (Video)Bras, Panties, and YouTube - Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube.
Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube.
Host: Tonya Hall
Guests: Patrick Adams and Brendan Gahan
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
We invite you to read our show notes.
Thanks to CacheFly for the bandwidth for this show.
2014-04-2257 minMarketing Mavericks (Audio)Bras, Panties, and YouTube - Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube.
Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube.
Host: Tonya Hall
Guests: Patrick Adams and Brendan Gahan
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
We invite you to read our show notes.
Thanks to CacheFly for the bandwidth for this show.
2014-04-2257 min