Shows
Better Law Firm MarketingKate Toon (Copywriting 101 and SEO quick wins)Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins.
Her website: https://www.katetoon.com/
Our marketing agency: https://legalsites.com.au/2023-05-1731 minBetter Law Firm MarketingZoe Whetham (Getting criminal law clients with Google Ads)Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads.
W & Co Lawyers: https://wcolawyers.com.au/
Zoe's LinkedIn: https://www.linkedin.com/in/zoewhetham/
Our marketing agency: https://legalsites.com.au/2023-04-2635 min
The Recipe For SEO Success Show10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE)Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making. Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve tic...2023-04-0438 minBetter Law Firm MarketingBONUS: How this tax lawyer made $15,000 profit from $120 TikTok ad spendHow Harrison Dell made $15,000 profit from $120 Tik Tok ad spend.
Follow Harrison on TikTok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Our marketing agency: https://legalsites.com.au/2023-03-2700 minBetter Law Firm MarketingTESTIMONIAL: Harrison Dell explains what it's like working with LegalsitesHarrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites.
Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Legalsites: https://legalsites.com.au/2023-03-2701 minBetter Law Firm MarketingHarrison Dell (Tax Lawyer with 36,000 Tik Tok Followers)Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, please subscribe and share the episode.2023-03-2733 min
THED Talks5.14 A Conversation with Brendan KelsoThis week Jimmy talks with California theatre educator and entrepreneur Brendan Kelso. He talks about his work with children and Shakespeare, running an elementary Shakespeare festival, and his company that produces adaptations of Shakespeare and other literary classics, Playing with Plays!http://www.PlayingWithPlays.com 2022-11-2337 minBetter Law Firm MarketingClarifying a few things (e.g. keyword stuffing, swapping links, paying for links and the real reason blogs help SEO....)I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO...***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-11-0113 minBetter Law Firm Marketing10 proven steps for optimising practice area pages (webinar with BD Roundtable)Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the link below for a free cheat sheet. It's a Google Document.Enjoy!***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedIn2022-10-2549 minBetter Law Firm MarketingSEO presentation for the Scalable Business LoungeYou're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to questions. And there were some gems! I'm sure you'll get lots out of this. So take the dog on an extra long walk and get ready for the time of your life! haha.2022-10-181h 12Better Law Firm MarketingHow to remove a bad Google review (5 steps)Too many law firms are the victim of unfair Google reviews. Listen to this episode to find out how you can remove a bad Google review.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-10-1114 minBetter Law Firm MarketingIs this why your marketing strategy isn't working?Struggling to get your marketing strategy up and running? This could be why.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-10-0407 minBetter Law Firm MarketingHow to use the humble telephone to maximise profitsThe telephone is a powerful tool for generating leads. But too many law firms are doing it wrong.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-09-2708 minBetter Law Firm Marketing5 ways to attract your ideal clientSick of crappy leads? Try these 5 practical tips to attract your "ideal client".***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-09-0620 minBetter Law Firm MarketingSEO explained in 10 minutesSEO explained in REALLY simple terms.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au2022-08-3011 minBetter Law Firm MarketingThe #1 reason why some websites don't get trafficThis could be the reason why your website isn't getting traffic. But not many people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-08-2310 minBetter Law Firm MarketingDo SEO agencies REALLY need monthly payments?Does SEO have to be monthly? Or can you pay for a once-off "SEO boost"? Find out in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-08-1611 minBetter Law Firm Marketing3 red flags when hiring an agencyI'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-08-0910 minBetter Law Firm MarketingPlease listen to this BEFORE paying for a new websiteYou need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-08-0207 minBetter Law Firm Marketing10 realistic ways to get backlinksA 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks. ***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-07-2620 minBetter Law Firm MarketingWhy you don't need a "fancy" websiteSome of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready...***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' page2022-07-1907 minBetter Law Firm MarketingHow to get more engagement on social mediaLet's be honest. Most social media content is...boring. If you want results, you need engagement. Here's how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-07-1211 minBetter Law Firm MarketingIs personal branding overrated?Do lawyers actually need to build a "personal brand"? Let's find out.Episode 75.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-07-0509 minBetter Law Firm Marketing7 practical tips for Google AdsHow to run cost-effective Google Ads that target your ideal client.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-06-2812 minBetter Law Firm MarketingHow to increase brand awarenessLawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone". If you want more opportunities, you need to increase brand awareness.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-06-2109 minBetter Law Firm MarketingThe smart way to measure your marketing investmentHow do you know if your marketing is paying off? Here's my unconventional approach.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-06-1407 minBetter Law Firm MarketingThis is GREAT for SEOMore law firms NEED to do this. But not enough people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-06-0709 minBetter Law Firm MarketingHow to never run out of content ideasDo you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-05-3105 minBetter Law Firm MarketingThe #1 reason most law firms give upDo you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-05-2406 minBetter Law Firm MarketingWhat if you HATE marketing?I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-05-1704 minBetter Law Firm MarketingThe smart way to convert more clients (Hint: it's email marketing)Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2022-05-1009 minBetter Law Firm MarketingHow to market a new law firmA client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.a...2022-05-0315 minBetter Law Firm MarketingHow law firms can edit their website (no coding required)Want to edit your website?(e.g. add/remove team members, add blog posts, update your address, etc.)But you're not a web developer?Find out how in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au2021-12-0417 min
Better Law Firm MarketingSarah Thapa (The Migration Agency): How her law firm gets clients, investing in people and launching an NFPSarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA.In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' page2021-11-2039 min
Coffee and a Case NoteJames d'Apice interview with Brendan Kelso October 2021 - Legalsites Better Law Firm Marketing PodcastEarlier this year, James sat down with Legalsites' founder and law grad turned legal firm marketer, Brendan Kelso. Hope you enjoy their conversation!
A link to the Legalsites website is here: https://legalsites.com.au/social-media-101-w-james-dapice-facebook-instagram-linkedin-tiktok-and-twitter-which-is-best-for-law-firms/2021-11-0853 min
Better Law Firm MarketingRefreshing your brand (w/ Adrian Corbould from Turnbull Hill Lawyers): website, logo, branding, tv ads, videos, bus ads, radio, etc.Adrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro.In this episode, we discuss many things. But we focussed on the brand ‘refresh’ for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads, videos, bus ads, radio, etc.This is the 2nd time Adrian has been on the podcast. It’s always a pleasure. Thanks Adrian!***How's your law firm going?Download our free law firm market...2021-11-0653 min
Better Law Firm MarketingStacey Brown Randall (Author and Podcast Host): How to get referrals without askingStacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that’ guy)? What are the common mistakes people make when trying to get more referrals? Find out in this episode.How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoTh...2021-10-2350 min
Better Law Firm MarketingSocial Media 101 (w/ James d’Apice): Facebook, Instagram, LinkedIn, TikTok and Twitter - Which is best for law firms?James d’Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note. He’s also a social media wizard (my words, not his).In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer’s perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter.This is the 2nd time James has been on the podcast. Thanks for coming back James!***How's your law firm going?Download our free law firm marketing plan (PDF)2021-10-1653 min
Better Law Firm MarketingKaushik Prakash (Valeo Legal Marketing): Best ROI content marketing for law firms on a budgetWhat's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously...Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own p...2021-10-1046 minBetter Law Firm MarketingHow does SEO help law firms? (10 points)What is SEO? And how can it help your law firm? Find out in this episode. Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.c...2021-10-0316 minBetter Law Firm MarketingJahan Kalantar (Lawyer and TEDx Speaker): Why you don't have to be a d*ck to be a successful lawyer, how to get media opportunities and finding your nicheTopicsGetting over 240,000 Youtube views for a TEDx talk.Why you don’t have to be a d*ck to be a successful lawyer.Building a personal brand.How to get media opportunities.Finding your niche.Pursuing a less traditional career path.Being an entrepreneur.LinkedIn marketing for lawyers.And more.Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own po...2021-09-2637 minBetter Law Firm Marketing1 easy way to get more backlinksWant more backlinks? Steal this easy strategy. It could help your SEO.Good SEO can get you more website traffic and more clients.Episode topics:What is the strategy?What is a backlink?Why are backlinks good for SEO?How to check you're getting 'good' backlinksMy tips for implementing the strategyOur LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com...2021-09-1919 minBetter Law Firm MarketingAmy Burton-Bradley (BD Consultant): How law firms can get more referralsEpisode topics:How law firms can get more referrals (without being annoying)Do I have to attend networking events?What is the right way to ‘ask’ for referrals?Giving a lot of referrals but not getting many in return? What should you do?And more!About our guestAmy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a business development consultancy whose team has helped law firms attr...2021-09-0545 minBetter Law Firm MarketingPaul Evans (Managing Director of Toro Digital): Should law firms bother with content marketing?Paul Evans is the managing director of Toro Digital.A law firm digital marketing agency based in Melbourne.In this episode we discussed:Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time?Guest Linkshttps://www.torodigital.com.au/https://www.linkedin.com/in/paulevansmelb/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/la...2021-08-2242 minBetter Law Firm MarketingAshley Kelso (Lawyer and Legal Tech Co-Founder): Saving time, doing what you love and career changes.Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite)Topics IncludeBattling adversity (e.g. ADD and a neurological disorder)Career changes (e.g. engineering, law and legal tech).What is Lawlite? Why is Lawlite so important?How Lawlite saves you time so you can do what really mattersThoughts on Legal techAnd more Guest Linkshttps://lawlite.io/https://www.linkedin.com/in/ashley-kelso-1a467674/Our LinksLaw firm ma...2021-08-0851 minBetter Law Firm MarketingSascha Moore (Marketing Director): Should lawyers use Tik Tok, best social media platforms, creating a winning marketing strategy & more.Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia.Topics IncludeWhat she doesBest social media platforms for lawyersShould law firms use Tik Tok?How to use keywords to discover what people wantWhy you should stop obsessing over marketing tactics. (And what you should do first).Why integrity mattersHow to create a marketing strategy that worksAnd moreGuest Linkshttps://www.createdesign.com.au/https://www.linkedin.com/in/sascha-moore-046b8357/2021-07-2536 minBetter Law Firm MarketingCaralee Fontenele (Lawyer and Business Coach): Spending over $100K on Facebook Ads, marketing budgets, email marketing, landing pages, measuring results & more.Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more.Topics IncludeSpending over $100K on Facebook AdsFacebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc...Should you boost a Facebook post?Lead magnetsEmail marketingCreating a sales funnelNurturing your leads and turning them into clientsHow to measure your marketing resultsShould law firms create landing pages?And more.Guest LinksFind her podcasts, social media accounts and more info:https://caraleefontenele.co...2021-07-1831 minBetter Law Firm MarketingAlistair Marshall (Business Development Consultant): Standing out in a crowded market, selling results (not services) and offering discounts.Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals.Topics IncludePeople don't buy products & services, they buy results & outcomesShould your law firm offer discounts?How to stand out in a crowded marketplaceAnd moreAlistair Marshall LinksWebsite: https://www.professionalservicesbd.com.au/LinkedIn: https://www.linkedin.com/in/alistairmarshall1967/***Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing...2021-07-0427 min