Shows
Better Law Firm MarketingKate Toon (Copywriting 101 and SEO quick wins)Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins.
Her website: https://www.katetoon.com/
Our marketing agency: https://legalsites.com.au/
2023-05-1731 minBetter Law Firm MarketingZoe Whetham (Getting criminal law clients with Google Ads)Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads.
W & Co Lawyers: https://wcolawyers.com.au/
Zoe's LinkedIn: https://www.linkedin.com/in/zoewhetham/
Our marketing agency: https://legalsites.com.au/
2023-04-2635 min
The Recipe For SEO Success Show10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE)Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making. Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve tic...
2023-04-0438 minBetter Law Firm MarketingBONUS: How this tax lawyer made $15,000 profit from $120 TikTok ad spendHow Harrison Dell made $15,000 profit from $120 Tik Tok ad spend.
Follow Harrison on TikTok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Our marketing agency: https://legalsites.com.au/
2023-03-2700 minBetter Law Firm MarketingTESTIMONIAL: Harrison Dell explains what it's like working with LegalsitesHarrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites.
Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Legalsites: https://legalsites.com.au/
2023-03-2701 minBetter Law Firm MarketingHarrison Dell (Tax Lawyer with 36,000 Tik Tok Followers)Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, please subscribe and share the episode.
2023-03-2733 min
THED Talks5.14 A Conversation with Brendan KelsoThis week Jimmy talks with California theatre educator and entrepreneur Brendan Kelso. He talks about his work with children and Shakespeare, running an elementary Shakespeare festival, and his company that produces adaptations of Shakespeare and other literary classics, Playing with Plays!http://www.PlayingWithPlays.com
2022-11-2337 minBetter Law Firm MarketingClarifying a few things (e.g. keyword stuffing, swapping links, paying for links and the real reason blogs help SEO....)I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO...***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-11-0113 minBetter Law Firm Marketing10 proven steps for optimising practice area pages (webinar with BD Roundtable)Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the link below for a free cheat sheet. It's a Google Document.Enjoy!***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedIn
2022-10-2549 minBetter Law Firm MarketingSEO presentation for the Scalable Business LoungeYou're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to questions. And there were some gems! I'm sure you'll get lots out of this. So take the dog on an extra long walk and get ready for the time of your life! haha.
2022-10-181h 12Better Law Firm MarketingHow to remove a bad Google review (5 steps)Too many law firms are the victim of unfair Google reviews. Listen to this episode to find out how you can remove a bad Google review.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-10-1114 minBetter Law Firm MarketingIs this why your marketing strategy isn't working?Struggling to get your marketing strategy up and running? This could be why.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-10-0407 minBetter Law Firm MarketingHow to use the humble telephone to maximise profitsThe telephone is a powerful tool for generating leads. But too many law firms are doing it wrong.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-09-2708 minBetter Law Firm Marketing5 ways to attract your ideal clientSick of crappy leads? Try these 5 practical tips to attract your "ideal client".***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-09-0620 minBetter Law Firm MarketingSEO explained in 10 minutesSEO explained in REALLY simple terms.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au
2022-08-3011 minBetter Law Firm MarketingThe #1 reason why some websites don't get trafficThis could be the reason why your website isn't getting traffic. But not many people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-08-2310 minBetter Law Firm MarketingDo SEO agencies REALLY need monthly payments?Does SEO have to be monthly? Or can you pay for a once-off "SEO boost"? Find out in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-08-1611 minBetter Law Firm Marketing3 red flags when hiring an agencyI'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-08-0910 minBetter Law Firm MarketingPlease listen to this BEFORE paying for a new websiteYou need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-08-0207 minBetter Law Firm Marketing10 realistic ways to get backlinksA 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks. ***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-07-2620 minBetter Law Firm MarketingWhy you don't need a "fancy" websiteSome of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready...***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' page
2022-07-1907 minBetter Law Firm MarketingHow to get more engagement on social mediaLet's be honest. Most social media content is...boring. If you want results, you need engagement. Here's how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-07-1211 minBetter Law Firm MarketingIs personal branding overrated?Do lawyers actually need to build a "personal brand"? Let's find out.Episode 75.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-07-0509 minBetter Law Firm Marketing7 practical tips for Google AdsHow to run cost-effective Google Ads that target your ideal client.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-06-2812 minBetter Law Firm MarketingHow to increase brand awarenessLawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone". If you want more opportunities, you need to increase brand awareness.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-06-2109 minBetter Law Firm MarketingThe smart way to measure your marketing investmentHow do you know if your marketing is paying off? Here's my unconventional approach.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-06-1407 minBetter Law Firm MarketingThis is GREAT for SEOMore law firms NEED to do this. But not enough people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-06-0709 minBetter Law Firm MarketingHow to never run out of content ideasDo you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-05-3105 minBetter Law Firm MarketingThe #1 reason most law firms give upDo you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-05-2406 minBetter Law Firm MarketingWhat if you HATE marketing?I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-05-1704 minBetter Law Firm MarketingThe smart way to convert more clients (Hint: it's email marketing)Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2022-05-1009 minBetter Law Firm MarketingHow to market a new law firmA client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.a...
2022-05-0315 minBetter Law Firm MarketingHow law firms can edit their website (no coding required)Want to edit your website?(e.g. add/remove team members, add blog posts, update your address, etc.)But you're not a web developer?Find out how in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
2021-12-0417 min
Better Law Firm MarketingSarah Thapa (The Migration Agency): How her law firm gets clients, investing in people and launching an NFPSarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA.In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' page
2021-11-2039 min
Coffee and a Case NoteJames d'Apice interview with Brendan Kelso October 2021 - Legalsites Better Law Firm Marketing PodcastEarlier this year, James sat down with Legalsites' founder and law grad turned legal firm marketer, Brendan Kelso. Hope you enjoy their conversation!
A link to the Legalsites website is here: https://legalsites.com.au/social-media-101-w-james-dapice-facebook-instagram-linkedin-tiktok-and-twitter-which-is-best-for-law-firms/
2021-11-0853 min
Better Law Firm MarketingRefreshing your brand (w/ Adrian Corbould from Turnbull Hill Lawyers): website, logo, branding, tv ads, videos, bus ads, radio, etc.Adrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro.In this episode, we discuss many things. But we focussed on the brand ‘refresh’ for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads, videos, bus ads, radio, etc.This is the 2nd time Adrian has been on the podcast. It’s always a pleasure. Thanks Adrian!***How's your law firm going?Download our free law firm market...
2021-11-0653 min
Better Law Firm MarketingStacey Brown Randall (Author and Podcast Host): How to get referrals without askingStacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that’ guy)? What are the common mistakes people make when trying to get more referrals? Find out in this episode.How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoTh...
2021-10-2350 min
Better Law Firm MarketingSocial Media 101 (w/ James d’Apice): Facebook, Instagram, LinkedIn, TikTok and Twitter - Which is best for law firms?James d’Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note. He’s also a social media wizard (my words, not his).In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer’s perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter.This is the 2nd time James has been on the podcast. Thanks for coming back James!***How's your law firm going?Download our free law firm marketing plan (PDF)
2021-10-1653 min
Better Law Firm MarketingKaushik Prakash (Valeo Legal Marketing): Best ROI content marketing for law firms on a budgetWhat's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously...Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own p...
2021-10-1046 minBetter Law Firm MarketingHow does SEO help law firms? (10 points)What is SEO? And how can it help your law firm? Find out in this episode. Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.c...
2021-10-0316 minBetter Law Firm MarketingJahan Kalantar (Lawyer and TEDx Speaker): Why you don't have to be a d*ck to be a successful lawyer, how to get media opportunities and finding your nicheTopicsGetting over 240,000 Youtube views for a TEDx talk.Why you don’t have to be a d*ck to be a successful lawyer.Building a personal brand.How to get media opportunities.Finding your niche.Pursuing a less traditional career path.Being an entrepreneur.LinkedIn marketing for lawyers.And more.Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own po...
2021-09-2637 minBetter Law Firm Marketing1 easy way to get more backlinksWant more backlinks? Steal this easy strategy. It could help your SEO.Good SEO can get you more website traffic and more clients.Episode topics:What is the strategy?What is a backlink?Why are backlinks good for SEO?How to check you're getting 'good' backlinksMy tips for implementing the strategyOur LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com...
2021-09-1919 minBetter Law Firm MarketingAmy Burton-Bradley (BD Consultant): How law firms can get more referralsEpisode topics:How law firms can get more referrals (without being annoying)Do I have to attend networking events?What is the right way to ‘ask’ for referrals?Giving a lot of referrals but not getting many in return? What should you do?And more!About our guestAmy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a business development consultancy whose team has helped law firms attr...
2021-09-0545 minBetter Law Firm MarketingPaul Evans (Managing Director of Toro Digital): Should law firms bother with content marketing?Paul Evans is the managing director of Toro Digital.A law firm digital marketing agency based in Melbourne.In this episode we discussed:Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time?Guest Linkshttps://www.torodigital.com.au/https://www.linkedin.com/in/paulevansmelb/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/la...
2021-08-2242 minBetter Law Firm MarketingAshley Kelso (Lawyer and Legal Tech Co-Founder): Saving time, doing what you love and career changes.Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite)Topics IncludeBattling adversity (e.g. ADD and a neurological disorder)Career changes (e.g. engineering, law and legal tech).What is Lawlite? Why is Lawlite so important?How Lawlite saves you time so you can do what really mattersThoughts on Legal techAnd more Guest Linkshttps://lawlite.io/https://www.linkedin.com/in/ashley-kelso-1a467674/Our LinksLaw firm ma...
2021-08-0851 minBetter Law Firm MarketingSascha Moore (Marketing Director): Should lawyers use Tik Tok, best social media platforms, creating a winning marketing strategy & more.Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia.Topics IncludeWhat she doesBest social media platforms for lawyersShould law firms use Tik Tok?How to use keywords to discover what people wantWhy you should stop obsessing over marketing tactics. (And what you should do first).Why integrity mattersHow to create a marketing strategy that worksAnd moreGuest Linkshttps://www.createdesign.com.au/https://www.linkedin.com/in/sascha-moore-046b8357/
2021-07-2536 minBetter Law Firm MarketingCaralee Fontenele (Lawyer and Business Coach): Spending over $100K on Facebook Ads, marketing budgets, email marketing, landing pages, measuring results & more.Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more.Topics IncludeSpending over $100K on Facebook AdsFacebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc...Should you boost a Facebook post?Lead magnetsEmail marketingCreating a sales funnelNurturing your leads and turning them into clientsHow to measure your marketing resultsShould law firms create landing pages?And more.Guest LinksFind her podcasts, social media accounts and more info:https://caraleefontenele.co...
2021-07-1831 minBetter Law Firm MarketingAlistair Marshall (Business Development Consultant): Standing out in a crowded market, selling results (not services) and offering discounts.Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals.Topics IncludePeople don't buy products & services, they buy results & outcomesShould your law firm offer discounts?How to stand out in a crowded marketplaceAnd moreAlistair Marshall LinksWebsite: https://www.professionalservicesbd.com.au/LinkedIn: https://www.linkedin.com/in/alistairmarshall1967/***Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing...
2021-07-0427 minBetter Law Firm MarketingLet’s talk about the podcast (was it worth it?)Yey! 50 episodes! Let's talk about the podcast. So, was it worth it?Topics:How podcasting has grown my businessWhy I startedWhat I've learnedHow I make the episodes And what's next?This podcast was brought to you by LegalsitesWe're an Australian law firm marketing agency.Providing web design, SEO, Google Ads and more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Youtube:https://www.youtube.com/channel/UCtfoHzhSl1YuUe3b...
2021-05-2331 minBetter Law Firm MarketingWhy I didn’t become a lawyerI get asked this question a lot. So here's a podcast episode about it!This podcast was brought to you by LegalsitesWe're an Australian law firm marketing agency.Providing web design, SEO, Google Ads and more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Youtube:https://www.youtube.com/channel/UCtfoHzhSl1YuUe3bsdDaEVwInstagram:https://www.instagram.com/legalsites/LinkedIn (Brendan Kelso):https://www.linkedin.com/in...
2021-05-0922 minBetter Law Firm MarketingDavid Bongiorno (Lawyer & Podcaster): Marketing an immigration law firm, getting clients with a podcast, building a referral network & career changes.David Bongiorno is the principal solicitor at David Bongiorno & Associates (Immigration Law). He’s also the podcast host of the ‘Migrating to Australia Podcast’.Episode Topics:Marketing strategy for his law firm (e.g. how they get clients, which word of mouth referral sources work best, etc)Advice for lawyers who are interested in migration lawHis journey from commercial law, criminal law to immigration law.His podcast (e.g. the strategy, how it gets clients, who listens to it, how people find the podcast, etc).David Bongiorno LinksLaw firm w...
2021-04-1828 minBetter Law Firm MarketingHow to get more referrals by optimising your online presenceFor most law firms, referrals are really important. So how can you get more of them? By improving your online presence. In this episode, I'll cover: Why bother? Benefits? What types of law firms should do this? And how you can optimise your online presence.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-04-0416 minBetter Law Firm Marketing16 Google Ads HacksWant new clients from Google? SEO is great. But it can be a slow-burn. Maybe it's time to try Google Ads. I've compiled 16 quick tips. This should help you save money and get clients online.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-03-2820 minBetter Law Firm MarketingHow much should law firms spend on marketing?Topics: How much should law firms spend on marketing...and why?What do other law firms spend on marketing? How do you know if it's paying off? Should you sign a contract?Tips for hiring a marketing agency? Should you hire a marketing manager? And more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-03-2125 minBetter Law Firm Marketing13 Reasons Why Your Competition Ranks Higher On GoogleFind out why some law firms might be out-ranking you on Google.Check out 10 Proven Law Firm SEO Strategies. It talks more about optimising your pages. Super important.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-03-1417 minBetter Law Firm MarketingDon't make this common website mistakeWant more calls, emails, contact form submissions, leads, new clients, etc? Check out this episode. Hope you like it!Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-03-0721 minBetter Law Firm MarketingMeasuring new enquiries (e.g. calls, referral sources, contact form submissions, etc)How to measure phone calls, contact form submissions, PDF downloads, etc. Plus, find out WHERE or HOW people are finding your law firm (e.g. Google, Facebook, Google Ads, referrals, etc). Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-03-0118 minBetter Law Firm MarketingShould law firms buy website domains that contain keywords?Thinking of buying a domain that contains a keyword, then building a website for it? Is this the fastest way to get website traffic? Or is it a waste of time & money? Find out in this episode.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-02-2223 minBetter Law Firm MarketingShould law firms do their own copywriting?Topics:Why is copywriting important?How much does copywriting cost?Should law firms do their own copywriting?Are law firms good or bad at copywriting?Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-02-1517 minBetter Law Firm MarketingMel Scott (Senior Legal Counsel & Podcaster): Instagram, LinkedIn, Branding, Marketing, Podcasting & more.Mel Scott is an in house lawyer for a global tech company. But she also runs a side hustle ('The In House Lawyer'). This is where she flexes her natural talents in branding & marketing. Mostly on LinkedIn, Instagram and Podcasting.Episode TopicsHer role as a senior legal counsel for a global tech company.Tips for building an audience on LinkedIn and Instagram. And how she approaches these platforms differently.Tips for launching and running a successful legal podcast. In fact, she’s even got a ‘highlight’ on her Instagram that documents the process....
2021-02-0837 minBetter Law Firm MarketingClarissa Rayward (Brisbane Family Law Centre & Happy Lawyer Happy Life): How she markets her law firm and helps lawyers create a business that aligns with their values.Clarissa Rayward is an Accredited Family Law Specialist, Mediator, Collaborative Lawyer & Podcaster, Author, Speaker at Happy Lawyer Happy LifeEpisode TopicsDay in the life of Clarissa RaywardWhat type of marketing has worked best for her law firm. We talk about social media marketing...SEO...Google Ads...having a great website...and more...Her Instagram marketing strategy...and why it’s a bit different from what many law firms are doing...How everything fits together...from her work at Brisbane Family Law Centre...to the empire she’s built at Happy Lawyer Happy life...the...
2021-02-0135 minBetter Law Firm MarketingHow to optimise your LinkedIn profileMy best tips for setting up a LinkedIn profile.Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-01-2316 minBetter Law Firm MarketingLauren Kelindeman (Associate at Legalite Australia): Plain-English Writing, LinkedIn Marketing & Wellbeing Tips.Lauren Kelindeman is a lawyer at Legalite. This is a multi-award-winning law firm specialising in business and franchising.Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/Episode topics:Plain-English writing LinkedIn Marketing for lawyersWellbeing and growing a positive workplace cultureLauren's Awards:Winner - Wellness Advocate of the Year - Women in Law Awards 2020Finalist - Innovator of the Year - Women in Law Awards 2020Finalist - Wellness Advocate of the Year - 30 Under 30 Awards 2020Finalist - Wellness Initiative o...
2021-01-1648 min
Coffee and a Case NoteJames d'Apice interview with Brendan Kelso - Legalsites, November 2020In November 2020 I sat down for a great chat with Brendan Kelso of Legalsites.
We got into the nitty gritty of my approach, and what steps you might consider using in adopting a similar strategy.
And it was great fun!
You can access Brendan's podcast, and lots of great resources, here: https://legalsites.com.au/podcast/
2021-01-151h 03Better Law Firm MarketingSEO 101 (Everything you need to know in 30 minutes)Strap yourself in! Here's a simple outline of SEO for law firms.Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
2021-01-0930 minBetter Law Firm MarketingWhen will the next episode be?The Better Law Firm Marketing podcast is taking a short break. Find out more in this episode.
2020-12-1907 minBetter Law Firm Marketing10X Your Conversion Rate (Analysing a report that surveyed over 10,000 clients)Convert more clients by understanding their wants, needs, behaviours, trends, etc. Source:https://www.settify.com.au/Family Law Insights Report: Volume 1 Client Preference and Behaviour Australia, June 2019Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-12-1228 minBetter Law Firm MarketingJames d'Apice (Coffee and a Case Note, Special Counsel at Chamberlains Law Firm): How to leverage 7 content marketing platforms to build a personal brand.James d'Apice is a corporate and commercial litigation lawyer. He's also known for the video series 'Coffee and a Case Note', in which James summarises recent corporate and commercial litigation into short, easy to digest videos, generally filmed in coffee shops.Episode Topics:Time-management: James is active on 7 platforms (e.g. podcast, Youtube, Tik Tok, LinkedIn, Instagram, Twitter & Facebook). How does he do it all? Find out.The marketing strategy behind Coffee and a Case Note. Does it generate work? Or is it more of a holistic marketing strategy?How James creates and promotes his content...
2020-12-051h 03Better Law Firm MarketingDoes it matter if other law firms steal your marketing strategy?Is your competition spying on you?Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-11-2810 minBetter Law Firm MarketingFacebook, LinkedIn or Instagram: What’s more important for law firms?Find out which social media platforms will get you more clients.Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-11-2119 minBetter Law Firm MarketingShould law firms bother with video marketing? (with Adrian Corbould from Turnbull Hill Lawyers)Adrian Corbould is a Partner & NSW Accredited Specialist (Wills & Estates) at Turnbull Hill Lawyers. He's also the host of the Battle of Wills video series. Today we dive into the world of law firm video marketing.Episode topics:Why did you start video marketing?What's the strategy behind it?Have you received clients from your videos?Does someone help you with the production? (e.g. filming, audio, lighting, editing, etc)What advice would you give someone who's thinking of using video marketing for their law firm?Any common video marketing mistakes you see? Advice on how...
2020-11-1453 minBetter Law Firm MarketingDo law firm websites need team member photos?For many law firms, getting team member headshots can be a massive pain in the butt. So, is it even worth the hassle? Find out in this episode.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-11-0712 minBetter Law Firm Marketing10 quick tips for a profitable Google Ads campaignIn this episode, you'll learn how to get clients with Google Ads. How to save money, attract your target audience and get a steady flow of high-quality website traffic. Avoid common pitfalls and maximise your return on investment. Wrapping up with '4 reasons why Google Ads are great for small to medium law firms'. Enjoy!
2020-10-3117 minBetter Law Firm Marketing7 Reasons Why Your Law Firm Website Isn’t Getting Traffic (And How To Fix It)Is your website not getting much website traffic? Or maybe you would like more website traffic? If so, this episode is for you. 7 Reasons Why Your Law Firm Website Isn’t Getting Traffic (And How To Fix It)Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-10-2415 minBetter Law Firm MarketingHow to get more Google Reviews (without annoying your clients)I've also included an email template!Email template:https://legalsites.com.au/26-how-to-get-more-google-reviews-without-annoying-your-clients/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-10-1722 minBetter Law Firm Marketing3 easy ways to get more website client enquiriesMost of your website traffic ISN'T becoming a client. But it doesn't have to be this way. Let's see how you can make the most of the traffic you're ALREADY getting, by optimising your lead generation strategy.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-10-1025 minBetter Law Firm MarketingDo law firm websites need a "Fees" page?Should a law firm website provide information on fees, costs and pricing? Will it help you get more clients? Or should you avoid displaying your fees so people are encouraged to contact you first? That’s what I’ll be discussing in this episode.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-10-0317 minBetter Law Firm MarketingSteal this strategy for ranking website pages #1 on Google (without paying for ads)Steal this strategy for ranking website pages #1 on Google (without paying for ads). It works great for any page on your website. Including homepage, blog posts, news articles, practice area pages and more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-09-2621 minBetter Law Firm MarketingDo email newsletters work for law firms?Do email newsletters work for law firms? Or is it a waste of time? Find out in this episode.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-09-1917 minBetter Law Firm MarketingWhy defining your law firm’s “ideal client” might be a bad idea.Do law firms REALLY need to define their "ideal client" to generate high-quality online leads? How can a law firm have an "ideal client" when they do MULTIPLE practice areas for many different types of people? Or is this just a bunch of marketing/branding mumbo jumbo from people who have no idea what it's like to market a law firm? Let's find out!Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-09-1214 minBetter Law Firm MarketingShould law firms bother with content marketing?What’s the point in content marketing for law firms? Learn: How it gets clients; How to pick the best type of content marketing for your law firm & How to stick to a schedule (without going insane). Enjoy!Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-09-0523 minBetter Law Firm MarketingWhat does an SEO agency actually do?This episode includes our 8 step process for each law firm SEO campaign. You'll learn exactly what our clients pay us for. Wrapping up with a simple SEO Q&A session. How much does it cost? When will you see results? Is there a contract? Listen to the episode to find out.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-08-2921 minBetter Law Firm MarketingWhat PAGES should a law firm website include?I'll outline the most important website pages for most small to medium-sized law firms in Australia. Including my advice on what each page should include. This episode is jam-packed with useful tips, advice and hacks. Let me know what you think!Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-08-2232 minBetter Law Firm MarketingIs blogging a waste of time for law firms?**Spoiler alert** Blogging for law firms is ONLY a waste of time if you don't RESEARCH your topic first. Discover WHY this matters and HOW to do it.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-08-1519 minBetter Law Firm MarketingHow to leverage the 80/20 rule to succeed in law firm marketingMost of your success is probably coming from 10-20% of your resources. Learn how to leverage this principle to get new law firm clients.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-08-0821 minBetter Law Firm MarketingHow to rank on the GOOGLE MAP PACKThis law firm marketing strategy is free, easy & quick. Plus, most of your competitors aren't doing it. No web design skills or technical expertise required. Listen to the full episode for my best advice, tips & hacks. Enjoy!
2020-08-0128 minBetter Law Firm MarketingCheck out this PROVEN law firm marketing strategy (Works great right now)Jumpstart is a proven law firm marketing strategy designed for lawyers who want to generate leads quickly.Without paying for a new website or signing a long-term contract.The best part is, you can get started for FREE.And all the hard work is done by Legalsites. You just have to approve it. So, if you’re super busy, this strategy might be perfect for you.Want to know more? Keep listening...
2020-07-2524 minBetter Law Firm MarketingWhich is best for law firms? (SEO vs Google Ads)Should your law firm invest in SEO? Or Google Ads? Or both? I'll share my honest opinion in this episode. Based on what's working for my clients. Plus, I'll provide a killer law firm marketing strategy that you can use for your own law firm.
2020-07-1824 minBetter Law Firm MarketingMy #1 tip for law firms who want a new websiteWorking on a new law firm website? Or maybe thinking about it? You need to listen to this episode!
2020-07-1121 minBetter Law Firm MarketingShould law firms offer a “free initial consultation” on their website?I hosted a poll on LinkedIn the other week. It turns out that this question was quite contentious! So, I've made a podcast episode on the topic. Enjoy!Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
2020-07-0430 minBetter Law Firm MarketingGet clients in multiple locations using this law firm marketing strategyUse this strategy to get clients in multiple locations. It even works for law firms with only 1 office address. In fact, I'm using it for my clients right now, with amazing results.
2020-06-2827 minBetter Law Firm MarketingTake my law firm website homepage quizLearn how to optimise your law firm website homepage to generate more clients online. This episode is a quiz. With 10 points in total. How well did you score?
2020-06-2128 min
Better Law Firm MarketingA word of encouragement to lawyers working on their law firm marketing strategyFeeling stuck?Is your law firm marketing strategy not really working for you?Listen to this.Topics include:How to develop a law firm marketing strategy that actually brings in more work.Why some people will judge you for having a go at law firm marketingThe golden rule for improving your law firm marketing skillsand more.
2020-06-1417 min
Better Law Firm MarketingHow to remove a Google reviewHas your law firm received a fake or negative Google Review? Want it removed? Listen to this entire episode. I'll share my 3 step process for removing Google reviews. Wrapping up with some really important advice.
2020-06-0818 min
Better Law Firm MarketingRob Knowsley - How law firms can remain profitable during the COVID-19 PandemicIn today's episode, I interviewed Rob Knowsley via Zoom.Rob is a legal practice management consultant. He's helped over 1300 law firms become profitable.We discussed how law firms can remain profitable during the COVID-19 Pandemic.
2020-05-311h 09
Better Law Firm Marketing3 QUICK steps to a better law firm websiteLet's discuss your law firm website.And how you can drastically improve it, without much effort.In this episode, I'll walk through 3 QUICK steps you can take.To improve your law firm website.Leading to more traffic, more calls and more high-quality leads.
2020-05-2110 min
Better Law Firm MarketingLocal SEO for Lawyers (Part 3: NAP Citations, Backlinks, Tracking your Rankings)Welcome to the final episode in this 3 part series.Local SEO for lawyers (complete guide).Topics covered in this episode:Recap parts 1 and 2 (go back and listen to these if you haven't already).NAP Citations.Backlinks.Tracking your rankings.This series on local SEO for lawyers will help you connect with more clients through local Google search.
2020-05-2112 min
Better Law Firm MarketingLocal SEO for Lawyers (Part 2: Keyword research, Ranking factors, Google My Business, Onsite SEO)Topics: Keyword Research (find the most profitable keywords in your local area), Local SEO ranking factors (what really matters), Google My Business optimisation (how to rank in the Map Pack) and Website optimisation (how to rank for organic listings).
2020-05-2017 min
Better Law Firm MarketingLocal SEO for Lawyers (Part 1: Basics)Would you like to receive more law firm clients online through local Google search? If so, this episode is for you. This is part 1 of my complete guide to local SEO for lawyers. It’s going to be very specific, actionable and easy to understand. And in the end, you’ll have all the tools necessary to drastically improve your ranking in local search results. Leading to more high-quality prospects calling you and visiting your website.
2020-05-1911 min
Better Law Firm MarketingGrow your law firm with online schedulingIn this episode, I'll explain how you can grow your law firm with online scheduling. Wrapping up with a checklist. This will give you everything you need to schedule your first appointment
2020-05-1812 min