Brendan Ziolo - Podcast Details

Shows

B2B Marketing Pint Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B RevenueDirect mail isn't dead. It's back and it's smarter.In the Season 2 premiere of B2B Marketing Pint, we’re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it’s not your grandparents’ mail campaign.We cover what’s driving the comeback (rising ad costs, crowded inboxes, shrinking email response rates), the best-performing use cases (SDR meeting-booking, ABM buying committees, demo show-rate boosts, customer expansion), and the biggest ways teams screw it up (hello, spr...

2026-03-0435 min

2026-03-0335 min

B2B Marketing Pint Your Emails Don't Suck—Your System Does🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025.Pierce breaks down why emails aren’t the problem—it's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent email. And yeah—we talk AI, creative copy, and why good subject lines are worth their weight in gold.

2025-11-1137 min

B2B Marketing Pint It's called Go-to-Market for a Reason: Let's Get Out of the OfficeCrack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yes—we talk beer, leadership, and the myth that marketing is optional. Spoiler: it’s not.Whether you're refreshing your GTM playbook or looking to bridge the sales-marketing gap, this pint is packed with acti...

2025-10-2840 min

B2B Marketing Pint 🎧Earned Media or Bust: Why PR Beats Paid in the Long TermBrian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth a press release.You’ll learn: Why the best PR starts with story, not spin How AI and SEO now depend on earned content When a press release does...

2025-10-1438 min

B2B Marketing Pint 🌍 Marketing with a Mission: How to Make a Clean BreakWhat happens when a seasoned B2B tech marketer follows her passion into climate tech?In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivot—leaving big telecom for a mission-driven career that pursues her passion.They dive into: Why Amy traded telecom for climate tech How she navigated the leap into a new industry The scrappy, startup approach to marketing with limited budgets Building markets vs...

2025-09-3027 min

B2B Marketing Pint When You Have AI, Who Needs a Dashboard?Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian sips local suds in Sudbury, and Muskoka Brewery gets a cameo.

2025-09-1638 min

B2B Marketing Pint 🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: Why your U.S. playbook won’t work in Vietnam What demand gen looks like when partners—and even competitors—join the effort Why startups can be too agile, and enterprises not agile enough AI: Who has the edge—startups or giants like IBM? The #1 mistake in global marketing (and what to do instead)This one's full of practical, f...

2025-09-0232 min

B2B Marketing Pint 🎙️Sales Therapy: Fixing the Founder-to-Funnel Gap📄Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine.Expect candid conversation (and a few cold ones) as we unpack: Why most founders wait too long to hire real sales help How to spot whether you need a hunter, closer, or something in between What you must write down before scaling sales (spoiler: it’s more than you think...

2025-08-1940 min

B2B Marketing Pint 🎙️Product Marketing: The Glue Holding Tech Together📄How do you make product marketing work in a B2B tech company?In episode 3, we’re joined by Wendy Moore—VP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And what’s the biggest myth that drives Wendy nuts?You’ll learn Why product messaging is your #1 differentiator How to enable sales without being their crutch Why consumption pricing flopped (and how they fixed it) How to spot and gr...

2025-08-0526 min

B2B Marketing Pint Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's SkillsetWhich roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget.In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn:– The must-have hire for early-stage teams– What skills to outsource—and how to avoid common traps– How AI is re...

2025-07-2236 min

B2B Marketing Pint 🎙️The 3 Talents Every B2B Marketer Needs📝In this kickoff episode of "B2B Marketing Pint", Brian and Brendan crack open a zero-proof brew with veteran tech marketer John Blackmore to explore his "three-talent triangle" for modern marketing: the storyteller, the mathematician, and the psychologist. You’ll hear how great marketers blend narrative, data, and human insight—and why most fall short. From web heatmaps to cognitive dissonance, John unpacks practical examples and valuable 'A Ha' moments. Expect a sharp pour of stories, wit, and ideas for B2B tech pros who want something new for their next meeting—and the market.

2025-07-0838 min

B2B Marketing Pint Your B2B Marketing Pint: Official Trailer!🎧 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗶𝗻𝘁 — 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴We’re Brendan Ziolo and Brian O’Grady — two B2B marketing vets with 50+ years of combined experience helping tech companies scale. In this quick trailer, get a taste of what’s on tap: hot takes, practical advice, and no-BS conversations about what’s working in marketing today.From branding to demand gen, we crack open sharp ideas with guests who’ve been in the trenches. Whether you’ve got 20 minutes on your commute or time for a quick pint, you’ll leave smarter — and maybe with a laugh or two.Subscribe now: we tap the first episode shortly...

2025-05-2701 min