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Brendon Craigie

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Politely Pushy with Eric ChemiPolitely Pushy with Eric ChemiEmpowering your Team from Afar, with Brendon Craigie, TytoWe’re joined this week by Brendon Craigie, founder of Tyto PR. Tyto is an international PR agency, and much like Bospar, has operated as a remote agency even before COVID. So what made Brendon decide to build a fully remote company? He knew he could create a better way of running a business. He also found that the best way to make his employees care is to give them power, or a pride of ownership. Tyto has employees all over the world -- across the UK, France, Germany, Italy, Spain, Bulgaria -- and that’s the case because he l...2023-05-1939 minPR\'s Top Pros TalkPR's Top Pros TalkUnicorn CEOs - Brendon Craigie, TytoWhat lessons can PR professionals learn from Unicorn CEOs about communications? Brendon Craigie, CEO, Tyto, discusses the importance of prioritizing authentic storytelling to have complex topics resonate with massive audiences. Brendon also outlines the unique challenges that Unicorn CEOs face such as mitigating workloads for a fast-growing staff and handling high-pressure situations from a young age.  Interested in learning more about how Unicorn CEOs approach communications and culture? Download Tyto’s guide “Growing Without Borders: The Unicorn CEO guide to communication and culture” here or listen to the Unicorn CEO series of interviews on “Without Borders”, Tyto’s podcast.2022-03-0806 minthe c-suite podcastthe c-suite podcastShow 144 - Unicorn Interviews - James Taylor - ELMSThe 22nd in our series of Unicorn Leader interviews that we're recording in partnership with the European PR Agency Tyto, and their Own Without Borders podcast. Russell Goldsmith and Tyto's Founder, Brendon Craigie were joined online from Detroit by James Taylor, Chief Executive Officer (at time of recording) and Co-Founder of Electric Last Mile Solutions (ELMS), a company focused on redefining the last mile with efficient, connected and customizable solutions. ELMS went public in June 2021 via a Special Purpose Acquisition Company (SPAC), and now has a market cap in excess of $1 billion.2022-01-2547 minWithout BordersWithout BordersRebecca Vincent, Director of International Campaigns at RSF (Reporters Without Borders)This is our second episode from our new series of interviews with inspiring individuals from across the globe. Our aim with these series is to chat with inspirational guests who can encourage us all to look at the industries we work in (media, comms and tech) from different perspectives. Our guest for this episode is Rebecca Vincent, an American human rights activist and currently Director of International Campaigns and UK Bureau Director for our pro bono client Reporters Without Borders. Based in Paris, Reporters Without Borders (RSF) is an independent NGO with consultative status with the United Nations...2021-12-2123 minthe c-suite podcastthe c-suite podcastShow 142 - Unicorn Interviews - Job van der Voort - RemoteThe 21st in our series of Unicorn Leader interviews that we're recording in partnership with the European PR Agency Tyto, and their Own Without Borders podcast. Russell Goldsmith and Tyto's Founder, Brendon Craigie were joined online from close to Amsterdam by Job van der Voort, CEO and co-founder of Remote. Founded in 2019 to simplify how companies employ global talent, Remote raised $150m Series B funding round in July 2021, and that brought its total fundraising to $196m, reaching a $1 billion valuation and making it the fifth unicorn to be founded in Portugal.2021-11-1829 minthe c-suite podcastthe c-suite podcastShow 140 - Unicorn Interviews - Kabir Shahani - AmperityThe 20th in our series that we're recording in partnership with the European PR Agency Tyto, and their Own Without Borders podcast, Russell Goldsmith and Tyto's Founder, Brendon Craigie were joined online from Seattle by Kabir Shahani, CEO and co-founder of Amperity. Founded in 2016, Amperity provides a customer data platform to its clients. The company raised a $100m Series D round in July 2021, and that brought its total fundraising to $187m, reaching a $1 billion valuation.2021-11-0846 minthe c-suite podcastthe c-suite podcastShow 137 - Unicorn Interviews - Mark Lee - SplashtopThe 19th in our series that we're recording in partnership with the European PR Agency Tyto, and their Own Without Borders podcast, Russell Goldsmith and Tyto's Founder, Brendon Craigie were joined online from California by Mark Lee, Founder and CEO of the Remote Access and Remote Support Company Splashtop. Founded in 2006, Splashtop raised $65 million in new funding at the start of 2021, which pushed the company's valuation to over $1 billion.2021-10-2031 minthe c-suite podcastthe c-suite podcastShow 135 - Unicorn Interviews - Zeb Evans - ClickUpIn the 18th interview of our series that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Tyto's founder, Brendon Craigie were joined online from San Diego by Zeb Evans, Founder and CEO of the customizable workplace productivity platform ClickUp. Founded in 2017, ClickUp raised $100m in a Series B funding round in December 2020, reaching a $1bn valuation.2021-09-0135 minthe c-suite podcastthe c-suite podcastShow 133 - Unicorn Interviews - Mariano Gomide de Faria - VTEXIn the 17th interview of our series that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Tyto's founder, Brendon Craigie were joined online from New York by Mariano Gomide de Faria, Co-founder and Co-CEO of VTEX, a company that provides fully integrated end to end omnichannel commerce platforms to major global brands. VTEX reached unicorn status in September 2020 after it raised $225 Million in Series D funding, with a $1.7 billion valuation.2021-07-2456 minthe c-suite podcastthe c-suite podcastShow 132 - Unicorn Interviews - Pedro Bados - NexthinkIn the 16th in our series of interviews that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Brendon Craigie were joined online from Boston in the US by Pedro Bados, Co-founder and CEO of Nexthink, a company that specialises in digital employee experience management software. Nexthink has headquarters in Boston and Lausanne in Switzerland, and they reached unicorn status in February 2021, after announcing a $180 million series D funding found, reaching a valuation of $1.1 Billion.2021-06-2133 minthe c-suite podcastthe c-suite podcastShow 130 - Unicorn Interviews - Vijay Tella - WorkatoIn the 15th in our series of interviews that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Brendon Craigie were joined online from Palo Alto by Vijay Tella, CEO, and Founder of Workato, the leading enterprise automation platform that helps organisations work faster and smarter without compromising security and governance. In January, Workato announced a $110 million series D funding, which helped them reach a valuation of $1.7 billion.2021-05-1747 minthe c-suite podcastthe c-suite podcastShow 128 - Unicorn Interviews - Mario Ciabarra - Quantum MetricIn the 14th in our series of interviews that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Brendon Craigie were joined online from Colorado Springs, US by Mario Ciabarra, Founder and CEO of Quantum Metric. Quantum Metric raised $200 million in Series B financing in January 2021 with a valuation exceeding $1 billion.2021-04-0846 minthe c-suite podcastthe c-suite podcastShow 126 - Unicorn Interviews - Felix Van de Maele - CollibraIn the 13th in our series of interviews that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Brendon Craigie were joined online from New York by Felix Van de Maele, Co-Founder and CEO of Collibra, a big data management start-up that raised $112.5 million in April 2020 and achieved a $2.3 billion valuation.2021-03-1937 minWithout BordersWithout BordersChen Amit, Co-Founder & CEO, Tipalti Chen Amit, Co-Founder and CEO of Tipalti joins Tyto CEO Brendon Craigie and csuite podcast host Russell Goldsmith in a new episode of our series of exclusive interviews with unicorn start-up CEOs.    Reaching unicorn status in October 2020 following a $150m Series E round, Chen analyzes the impact of becoming a unicorn company and Tipalti’s plans for the future. In this episode, we also chat about the importance of hiring the right people to have a consistent company culture and how ‘being yourself’ is key to demonstrating authenticity and gaining people’s trust.    Tune in to hear expert communications advice alongside a...2021-03-1137 minPRmoment PodcastPRmoment PodcastElena Davidson CEO of Liberty Communications on the PRmoment PodcastThis week on the PRmoment podcast I chatted to Elena Davidson, CEO of Liberty Communications.Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in the show notes to an interview I did with Dee back in 2019.Before we start, thanks so much as ever to the podcast sponsors, the PRCA.And if you haven't take...2021-02-1846 minthe c-suite podcastthe c-suite podcastShow 125 - Unicorn Interviews - Chen Amit - TipaltiIn the 12th in our series of interviews that we're recording in partnership with the European PR Agency Tyto, and their own Without Borders podcast, Russell Goldsmith and Brendon Craigie were joined online from Israel by Chen Amit, Co-Founder and CEO of Tipalti, a fintech start-up that reached unicorn status in October 2020 after raising $150 million in a Series E round that took the company's valuation to over $2 billion.2021-02-1237 minPR Resolution podcastPR Resolution podcastPR without bordersIn this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices. Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.  As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge success...2021-01-1844 minthe c-suite podcastthe c-suite podcastShow 121 - Unicorn Interviews - Clay Wilkes - GalileoIn our 11th unicorn interview, Russell Goldsmith and Brendon Craigie were joined online from Utah in the US by Clay Wilkes, CEO of Galileo. Galileo is a global payments processing platform that powers world-leading fintechs, challenger banks, neobanks, financial services and investment firms by removing the complexity from payments. As a fintech itself, Galileo is in rare company: a bootstrapped organization that achieved profitability years before accepting outside institutional investment. Under Clay’s leadership, Galileo announced its first institutional investment round in October 2019. In May 2020, Galileo was acquired by SoFi and now operates as an independent business unit with Clay as...2021-01-0530 minthe c-suite podcastthe c-suite podcastShow 119 - Unicorn Interviews - Mike Massaro - FlywireFor the tenth interview in our special series that we’re recording in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, Russell Goldsmith and Brendon Craigie switch focus from Europe to North America, as they were joined online from Boston in the US by Mike Massaro, CEO of Flywire, a high growth vertical payments company that gained unicorn status in February 2020.2020-12-1636 minthe c-suite podcastthe c-suite podcastShow 117 - Unicorn Interviews - Adrien Nussenbaum - MiraklIn the ninth of our special series of interviews that we’re recording in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, Russell Goldsmith and Brendon Craigie were joined online by Adrien Nussenbaum, Co-Founder & US CEO of Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. Mirakl's recent $300M Series D funding round places the company's valuation at over $1.5B.2020-11-1649 minthe c-suite podcastthe c-suite podcastShow 115 - Unicorn Interviews - Charles McManus - ClearBankIn the eighth of our special series of interviews that we’re recording in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, Russell Goldsmith and Brendon Craigie were joined online by Charles McManus, CEO of ClearBank. ClearBank launched in 2017 as the UK's first new clearing bank in more than 250 years. A year later it was recognised by LinkedIn as the 4th ‘Top Startups’ to work for and is now well on its way to becoming the next UK Unicorn. Through its banking licence and intelligent, robust technology solutions, the company enables its partners to offer real-time...2020-10-1250 minthe c-suite podcastthe c-suite podcastShow 113 - Unicorn Interviews - Avinash Rugoobur - ArrivalIn the seventh of our special series of interviews that we’re recording in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, Russell Goldsmith and Brendon Craigie were joined online by Avinash Rugoobur, President & Chief Strategy Officer of Arrival. One of Europe’s most valuable unicorns, Arrival is focussed on reimagining the entire electric vehicle production process and reached Unicorn status at the start of 2020.2020-09-2836 minthe c-suite podcastthe c-suite podcastShow 110 - Unicorn Interviews - Dr Tim Sievers - Deposit SolutionsRussell Goldsmith and Brendon Craigie were joined online by Dr. Tim Sievers, CEO & Founder of Deposit Solutions, an open banking platform that, as reported in the Financial Times, reached unicorn status in September 2019 after securing a $55 million investment for a 4.9% stake from Deutsche Bank. This is the sixth episode in our special series being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of companies that have reached, or are close to reaching, Unicorn status, to find out about the key issues, pain points and challenges that startups face and...2020-07-2133 minWithout BordersWithout BordersGreg Jackson, CEO, Octopus EnergyFind out what it’s like to be a disruptive company in a sector many previously believed could not be disrupted – the energy sector. Tyto Co-Founder and Managing Partner Brendon Craigie speaks with Greg Jackson, CEO of Octopus Energy, to find out how one of the UK’s most recent unicorn companies has used technology to drive down energy prices, improve customer service and help in the mission to decarbonise energy generation and transmission systems. Jackson also discusses the company’s unique company culture, flat structure (no org chart!) and shares some wise words for business from country Western legend Kenny Ro...2020-07-0158 minthe c-suite podcastthe c-suite podcastShow 108 - Unicorn Interviews - Greg Jackson - Octopus EnergyRussell Goldsmith and Brendon Craigie were joined online by Greg Jackson, Chief Executive of Octopus Energy. This is the fifth episode in our special series being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of companies that have reached, or are close to reaching, Unicorn status, to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. As we continue to record these through lockdown, due to the coronavirus pandemic, we also...2020-06-2558 minWithout BordersWithout BordersArik Shtilman, CEO, RapydIn this episode of Without Borders, Tyto co-founder and managing partner Brendon Craigie, along with Russell Goldsmith of the csuite podcast are joined by Arik Shtilman, CEO of fintech company Rapyd.  Find out how Shtilman built and led this ‘fintech-as-a-service’ platform to recently reach the billion-dollar mark, cementing its unicorn status, and why the long-term vision is to go even bigger.  Coinciding with Rapyd’s UK launch, Shtilman shares his wisdom around why mistakes are super valuable and why a good company is a company that knows how to fix mistakes quickly, why it’s good to have in...2020-06-1041 minthe c-suite podcastthe c-suite podcastShow 106 - Unicorn Interviews - Arik Shtilman - RapydRussell Goldsmith and Brendon Craigie were joined online from Tel Aviv, by Arik Shtilman, CEO of Rapyd. This is the fourth episode in our special series being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of companies that have reached, or are close to reaching, Unicorn status, to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. As we continue to record these through lockdown, due to the coronavirus pandemic, we a...2020-06-0341 minthe c-suite podcastthe c-suite podcastShow 103 - Unicorn Interviews - Martina King - FeaturespaceThe third in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of companies that have reached, or are close to reaching, Unicorn status, to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. As the world has changed somewhat since our first interview in this unicorn series due to the Covid-19 coronavirus pandemic, we’ll also be looking at how companies are adapting to the ne...2020-04-2844 minthe c-suite podcastthe c-suite podcastShow 98 - Unicorn Interviews - Sir Martin Sorrell, Executive Chairman, S4 CapitalThe second in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of unicorn companies to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. Russell Goldsmith and Tyto’s founder Brendon Craigie visited the offices of S4 Capital to chat with the company's Executive Chairman Sir Martin Sorrell. S4Captial PLC is a media company focused on building a modern digital advertising and marketing platfo...2020-02-2046 minWithout BordersWithout BordersS02E01 - POPPY GUSTAFSSON, OBEPoppy Gustafsson, OBE, Co-CEO of Darktrace joins Tyto CEO Brendon Craigie and csuite podcast host Russell Goldsmith as the first guest in a new series of exclusive interviews with European unicorn start-up CEOs. This new series aims to find out about the key issues, pain points and challenges that European start-ups face, and how they can address them with a strategic approach to marketing and communications. 2020-01-2734 minthe c-suite podcastthe c-suite podcastShow 92 - Unicorn CEOs - Poppy Gustafsson OBE, CEO of DarktraceThe first in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we’ll be interviewing European unicorn CEOs to find out about the key issues, pain points and challenges that European startups face and how they can address them with a strategic approach to marketing and communications. Russell Goldsmith is joined online by Tyto’s founder Brendon Craigie to chat with Poppy Gustafsson OBE, CEO of Darktrace. Founded in 2013, Darktrace is recognised as the world’s leading cybersecurity AI company and under Poppy’s leadership, the company has...2019-12-1834 min808 Radio808 Radio808 Radio #138 / Rrose / CMM Radio – 16/11/2019En el 808 Radio número 138 descubrimos lo nuevo de Andy Stott, el disco de la semana ‘Hymn To Moisture’ que firma Rrose, junto las interesantes historias de Mhysa y Aphex Twin, entre muchas otras cosas. La Lista I: Alton Miller - Make it [Rawax] Hiroshi Watanabe - Peaceful Dimension A Sagittarium - A Fistful of Bitcoins [Elastic Dreams] Deepear - Giving You (X-Vision Remix) [Sound Vessel] Róisín Murphy – Narcissus [Skint Records] Sune - Jazzmelankoli [Let's Play House] Farah - Steps In Between [ÆX] TNGHT - FIRST BODY [Lucky Me] Mark Farina & Homero Espinosa - School Dayz [Robsoul] Vin Sol - Trib...2019-11-172h 00808 Radio CMM808 Radio CMM808 Radio #138 / Rrose / CMM Radio – 16/11/2019En el 808 Radio número 138 descubrimos lo nuevo de Andy Stott, el disco de la semana ‘Hymn To Moisture’ que firma Rrose, junto las interesantes historias de Mhysa y Aphex Twin, entre muchas otras cosas. La Lista I: Alton Miller - Make it [Rawax] Hiroshi Watanabe - Peaceful Dimension A Sagittarium - A Fistful of Bitcoins [Elastic Dreams] Deepear - Giving You (X-Vision Remix) [Sound Vessel] Róisín Murphy – Narcissus [Skint Records] Sune - Jazzmelankoli [Let's Play House] Farah - Steps In Between [ÆX] TNGHT - FIRST BODY [Lucky Me] Mark Farina & Homero Espinosa - School Dayz [Robsoul] Vin Sol - Trib...2019-11-172h 00PRmoment PodcastPRmoment PodcastBrendon Craigie, founder of Tyto, on The PRmoment podcastThis week on the PRmoment podcast, I’m talking to co-founder of Tyto and previous global CEO of Hotwire Brendon Craigie. Brendon joined Hotwire in 2000, three months after it was founded and went on to become its group CEO. During his time at Hotwire the firm grew to have a turnover of $31 million. Unexpectedly for most observers, Brendon left Hotwire in 2017 following its acquisition of Eastwick. He set up Tyto in October of that year. Eighteen months later Tyto has a fee income of approximately £1m.Here’s a flavour of what Bre...2019-02-1343 minPRmoment PodcastPRmoment PodcastBarbara Bates, global CEO of Hotwire on the PRmoment podcastThis week, on the PRmoment podcast, as part of our life stories series, I’m interviewing Barbara Bates, global CEO of Hotwire. Barbara was joint founder of the independent US tech specialist Eastwick and ran the firm for 25 years before selling to Hotwire, in what was Hotwire’s parent firm Enero Group’s biggest acquisition for the agency to date.Following Hotwire’s takeover of Eastwick, Barbara became global CEO of the agency that had bought her company.Hotwire has grown significantly since the acquisition and now has 250 staff in 12 different countries.Here...2018-12-1142 minBuild a Better Agency PodcastBuild a Better Agency PodcastThe Location Agnostic Agency with Brendon CraigieRemember when it sounded crazy to remote employees scattered all over the country?  Or even crazier, in multiple countries? The truth is today, it’s becoming the norm rather than the exception. Many agencies are choosing a hybrid approach, with a central office and staff in a brick and mortar location, but also with remote full-time and part-time workers. Some agencies are going all-in on remote work, ditching the central office and becoming, in the words of my podcast guest for this episode, “location-agnostic.” I am intrigued by this, to say the least. I worked for and...2018-10-1554 minthe c-suite podcastthe c-suite podcastShow 71 - Internet of Things 2018Produced in partnership with the European PR agency Tyto, in this episode, we discuss Tyto's 2018 'State of the Nation report' on the Internet of Things (IoT), hearing from a number of experts who contributed to it. For the main part of the show, Russell Goldsmith speaks to Practical Futurist, Andrew Grill and Abraham Joseph, Founder of IOT insights, plus Stephanie Atkinson, CEO of Compass Intelligence also joins the discussion in the studio via Skype from her offices in San Antonio in Texas. We also hear from two more IoT experts from the US, Dan Yarmoluk, Director of Business Development for...2018-09-1044 minthe c-suite podcastthe c-suite podcastShow 59 - UK Tech Influencers - Top 500 Power ListRecorded in partnership with Tyto to discuss the launch of their 'Tyto Tech 500 Power List', which consists of the top 500 Technology influencers in the UK. Russell Goldsmith was joined by the co-founders of Tyto, Ellen Raphael, their Head of Insight together with Managing Partner, Brendon Craigie. Also in the studio were two of the top 10 technology influencers from the Power list, Dr Sue Black OBE, a Technology Evangelist and UK Government Advisor on Digital Services and Jeremy Waite, IBM’s Global Leader of CMO Programs. We also hear from Anne Boden, CEO of Starling Bank.2017-11-281h 00