Shows
Crush the Rush536 - How to Build Anticipation to Drive Sales Before Your Launch Even Begins with Brenna McGowanFeeling like your launches are always a last-minute scramble? In this episode, I sit down with Brenna McGowan—launch strategist and creator of Anticipation Marketing—to unpack how to build excitement (and even make sales!) before your cart opens. Brenna shares why short launch windows are leaving money on the table and how a well-planned pre-launch can build trust, ease, and better results. If you're ready to market smarter, not harder, this conversation will change how you think about launching. We explore:What Anticipation Marketing is and how it creates buzz, trust, and sales befor...2025-05-2137 min
Copywriters PodcastPre-Launch Traps to Avoid with Brenna McGowanWhat’s the opposite of a confident salesperson who makes it easy for you to buy?
A nervous salesperson who jumps the gun and makes you want to run away!
Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.
Because besides the successful implementers, Brenna’s she’s also seen nervous copywriters and offer owners jump the gun all too often.
And ruin their chances at having a successful launch down the road by spilling too much inf...2025-05-0500 min
Authority Marketing Blueprint with Jon ReyesAnticipation Marketing: How to Turn "Interest" into "Obsession" (with Brenna McGowan)In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...It's something she calls, "Anticipation Marketing."This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.Anticipation Marketing works because it taps into something deeper - something wired into every one of us:👉 The thrill of the wait👉 The desire to be first👉 The fear of missing out👉 And the emotional build-up before something truly worth having...2025-05-0129 min
The Marketing Freelancer: Unicorns Unite#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily ReaganI crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen...2025-04-1531 min
Good Content with Shannon McKinstrieThe Reel That Had Me Clicking Buy ImmediatelyDid you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be coveri...2025-04-0811 min
Money Magnet MamaPre-Launch Plan: Anticipation Marketing Strategies That Are Working Now with Brenna McGowan [Ep. 39]Is your launch a frantic, last-minute scramble? What if you could create momentum before launch day—so when it’s time to sell, your audience is ready to buy?
In this episode of Money Magnet Mama, I sit down with Brenna McGowan, a pre-launch expert and anticipation marketing strategist, to break down how pre-launch planning can increase sales and make your launches feel easy.
Tune in to hear:
🔥 Why pre-launching makes selling feel effortless—and why last-minute launches flop
🔥 The biggest mistakes people make when launching—and how to fix them2025-04-0133 min
Money Magnet MamaMidlife Reinvention: How to Start an Online Business, Find Your Purpose & Step Into Your Power [Ep. 38]Attn: The Flamingo Frenzy March Madness Flash Sale is in FULL SWING 🦩🔥, but it won’t last forever!
Hey to 100k®️ Express 🏎️—my signature business program in a DIY Course Edition—is officially LIVE 🎉... and the madness ends March 31!
If you’ve been waiting for the sign to grab it at the best price ever, this is it.
Plus Grab My Free Custom GPT here: The Magnetic Messaging Coach for Coaches & Entrepreneurs 🎁
Ever feel like you’ve spent all your time taking care of everyone else—your kids, your partner, your family—on...2025-03-2543 min
The WorkPlay PodcastThis Is The Real Reason Your Launch Flopped ft. Brenna Mcgowan#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.Key Takeaways from the Episode: The Importance of Pre-Launch Strategy: Listeners will learn how a...2025-03-1437 minThe WorkPlay PodcastThis Is The Real Reason Your Launch Flopped ft. Brenna Mcgowan#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.Key Takeaways from the Episode: The Importance of Pre-Launch Strategy: Listeners will learn how a...2025-03-1437 min
She Slays the Day with Dr. Lauryn BrunclikStanding Out From the Noise When Marketing Chiropractic (She Slays Replay)In this She Slays Replay, Brenna McGowan joins Dr. Lauryn to tackle the challenge of standing out in today’s noisy, saturated world. Brenna shares why personal branding and connecting with your audience on a deeper level are essential, especially for chiropractors. She also explains how to shift your messaging from ‘how-to’ education to addressing the real problems people face, creating urgency and inspiring action. If you’re looking for ways to cut through the clutter and make a lasting impact, this segment is a must-listen.Check out the full episode with Brenna McGowan: Spotify | Apple | YouTubeFol...2025-02-1905 min
The Rainmaker PodcastLaunch Smarter, Not Harder: 2025 Strategies You Need to Know with Brenna McGowanWhat does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure you...2025-01-2049 min
Launch Your Private Podcast064: Brenna McGowan Pioneers Purpose-Driven Audio Summits with Private PodcastsCurious about how private podcasts can elevate your online events?Join us for an inspiring conversation with Brenna McGowan, a seasoned launch strategist and the creative force behind the successful audio summit series Behind the Launch. In this episode, you’ll gain valuable insights into tailoring content to your audience’s preferences, ensuring it’s both accessible and engaging. Plus, discover how incorporating charitable contributions into your business model can add purpose and impact to your events.Timestamps:[0:00] Introduction to the episode and Brenna McGowan's journey from tradition...2025-01-1549 minThe Marketing Freelancer: Unicorns Unite#236 Email Marketing vs Funnel Building Services with Emily ReaganFunnel Series #12What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.Listen...2025-01-1419 min
Entrepreneur SchoolWhy Your Last Launch Didn’t Work Like You WantedDon’t miss Behind the Launch, an intimate audio series where you Eavesdrop on private conversations with industry experts and uncover what's working for launches NOW! Sign up free here.****There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits.But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch? Brenna...2025-01-1451 min
6-Figure Secrets with Allison HardyEP 412 | The 4 A's of a successful pre-launch featuring Brenna McGowanBrenna McGowan is launch strategist and copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. When Brenna...2025-01-0622 min
The Exit Interview with Kim RittbergForget the Gym! New Year’s Resolutions You Need That Will Move Your Business ForwardAs you write your New Year’s Resolutions, ask yourself: Will you really meditate daily? How much will you use the gym after January 31? Forget about your personal aspirational goals, this year I’m sharing some resolutions that will move your career and business forward. I’ve gathered experts from various areas of expertise: branding, marketing, business development, and mindset to get you ready. You’ll hear from Executive and Team Coach Caroline Stokes, Kate Kordsmeier, Life and Business Coach and Launch Strategist and Copywriter Brenna McGowan.
You will learn:
How to get you and your team to...2025-01-0114 minCopywriters PodcastBuilding Anticipation, With Brenna McGowanOur returning champion is Brenna McGowan, the master of the pre-launch.
Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™.
Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch.
Maybe even more important is that it revolves around one word: Trust. As we’ve talked about here before, and as you know, right now trust is at an all-time low.
Lots of reasons fo...2024-12-3000 min
Social Media Marketing PodcastAnticipation Marketing: Crushing Your Next Launch Without Being SalesyAre you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan.Guest: Brenna McGowan | Show Notes: socialmediaexaminer.com/645Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-12-1945 min
The Course Corrector ConfidentialEpisode #9: How A Strategic Launch Can Improve Your Course’s Success with Brenna McGowanToday on the podcast we sit down with Brenna McGowan to talk about the importance of the sales launch when it comes to the success of your online course. The way you launch your online course can make a huge difference when it comes to the success you see in your course - across the board. Yet the sales launch is often overlooked or doesn’t really align with your objectives enough in order to see the success you desire. So, today, we’re going to dive in with Brenna - who is an incredible onli...2024-12-1548 min
The Art of Online BusinessLaunching in January 2025? Why You Need To Start Preparing Now.Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan 2024-11-1510 min
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business OwnersReducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]Text Kylie a question to be featured on a future episode!Have you ever found yourself drowning in the stress of preparing for a big product launch? Or maybe you've been trying to sell your product but just can't seem to attract the right clients? I get it - launching can be overwhelming and disappointing without the right strategy.In this episode, I dive deep with launch expert Brenna McGowan, uncovering game-changing strategies to transform your launch. With her unique prelaunch-focused approach, Brenna shares how to sell the process, reduce stress, and ensure a...2024-09-2740 min
Empire Secrets of Digital Marketing with Mariana HenningerMastering Pre-Launch Anticipation Marketing For An Easier And Stress-Free Launch with Brenna McGowan | Ep. 56Text me!You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch...2024-09-1229 min
6-Figure Secrets with Allison HardyBusting mid-launch lulls (+ other strategies to maximize open cart) | EP 3 Launch Like a ProWelcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch.In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts during an open cart period, and why shorter open cart periods can increase sales. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Chea...2024-08-3023 min
6-Figure Secrets with Allison HardyHow to launch like a pro (even if you don't have a huge team) | EP 2 Launch Like a ProWelcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode, we explore why launching like a pro doesn't necessarily mean you have to have a huge team and what that might look like for a solopreneur. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's ...2024-08-2926 min
6-Figure Secrets with Allison HardySetting your launch up for success with a pre-launch | EP 1 Launch Like a ProWelcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode we're digging into one of the most overlooked parts of a launch, the pre-launch phase. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet ac...2024-08-2827 minThe Art of Online BusinessHow To Launch Like A Pro (Even If You Don’t Have A Huge Team)In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadw...2024-08-2823 min
Public Speaking, Confidence, and Visibility for Coaches and Entrepreneurs: Be In Demand236. The 6 Figure Launch Strategy by Creating Audience Anticipation with Brenna McGowanReady to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.Check out what you’ll learn:Understanding the psychology of teasing your au...2024-08-2632 min
You May Contribute A VerseDesperation and Bookshelves with James McGowanThe vibes are strong with James McGowan! Agent, author, YouTuber, and great guest!
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This episode’s book reviews:
CAN I BE YOUR DOG by Troy Cummings
BUILDING A BEAK: HOW A TOUCAN'S RESCUE INSPIRED THE WORLD, written by Becca McMurdie, illustrated by Diana Hernandez
EMERGENCY QUARTERS, written by Carlos Matias, illustrated by Gracey Zhang
The artwork for You May Contribute a Verse features our quokka mascot Versey, and was generous...2024-07-021h 12
The 6 Ways6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood DoesYou can Watch or Listen to this episode: https://the6ways.com/33One of the biggest mistakes in marketing is not talking about our offers BEFORE they are on sale. Nobody does Anticipation Marketing better than the movie industry (except maybe Apple). In this episode expert copywriter Brenna McGowan and I are sharing 6 ways entrepreneurs can use anticipation marketing like Hollywood does, to sell more than ever before.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they...2024-06-1322 minThe Marketing Freelancer: Unicorns Unite#199 Intake Form Questions for Service ProvidersWhat intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual assistants and pos...2024-03-1938 minCopywriters PodcastResponse-Boosting Pre-Launches, With Brenna McGowanThese days, more than ever before, it’s not merely
optional that you stand out in the marketplace. For
the listeners of this podcast, that is true whether you’re
a copywriter, a marketing consultant with a specialty,
or a business owner.
You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific.
In the best of all possible worlds, you want to be the “go-to” person for what you do.
Brenna McGowan, who is our returning champion today, figured...2024-03-1100 minShe Slays the Day with Dr. Lauryn Brunclik251 - Getting Butts in Seats (Or On Screen) at Your Next Event feat. Brenna McGowanCommunity events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing...2024-03-101h 07
She Leads She ThrivesEp 70 - Anticipation Marketing: it's launching a completely different way w/ Brenna McGowanBrenna McGowan is a master when it comes to launching anything. Her approach is so different and immediately caught my attention when a friend in business started talking about her. That friend is someone you listen to when she shares who she's following and learning from.In our refreshing conversation we dive into Brenna's innovative approach to creating connection, something she refers to as Anticipation Marketing. This is a must listen for anyone who has ever launched something in business, no matter the outcome. I found what Brenna shared to be thought provoking and it totally got me...2024-03-0951 min
SEO for Established Entrepreneurs: The Basic BPre-Launches, Storytelling, & Case Studies w/ Brenna McGowan📲 Text me! (Add your email or phone number in the message if you want a response 😉)How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching...2024-03-0635 minThe Art of Online BusinessWhy this organic quiz funnel makes $767 per lead.In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!2024-02-0222 minThe Art of Online BusinessSell Your Program Before You Launch: Anticipation Marketing with Brenna McGowanSelling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drast...2024-01-1737 minCopywriters PodcastResponse-Boosting Pre-Launches, With Brenna McGowanWhen you start a launch, do ripples of fear tie your
stomach up in knots, because you feel like you’re
starting from zero and you feel you’ve got way too far
to go, and not enough time to get there?
It’s a common problem, and one today’s guest set out to solve. Brenna McGowan is a launch strategist, copywriter and the creator of what she calls “Anticipation Marketing.”
She’s developed a system so the water is warm even before you jump in to start your launch. She has a complete pre-launch strategy that comes before the lau...2024-01-0800 min
ill communication: copywriting tips & sales strategies for small businessesTop 6 Copywriting Trends for small businesses in 2024Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill communication, I'm sharing the top six copywriting trends you need to know for 2024.Topics covered in this episode include:T...2024-01-0313 min
Cubicle to CEO225. Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.”Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s financial stability - this case study was made for you....2023-12-181h 04
Business Not As Usual with Megan Yelaney(AWKWARD TIME INTERVIEW): How to use a pre-launch strategy to increase sales with Brenna McGowanHave you ever heard of the term “anticipation marketing”? If you have, then you’ve obviously met Brenna McGowan, our amazing guest for today’s episode, cuz she coined and trademarked the term ;) Brenna McGowan is launch strategist & copywriter extraordinaire. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer. And in this quick hit strategy episode she BRINGS it with such applicable strategies on how to know...2023-12-1834 min
Cubicle to CEO224. This Voxer Summit Strategy May Convince You To Ditch Your Webinar - She Made $66K Last Launch!While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today’s entrepreneur nails both and is sharing an innovative launch strategy that doesn’t require complex webinar funnels, ads, or incentivizing affiliates with commission…Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit.Yes Voxer, our favorite communication app that functions like a modern day walkie talkie.2023-12-1151 min
Cubicle to CEOBonus #41: Create A High-Converting Case Study With Us In The Next 30 Minutes!Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc on your laptop and let's get started.2023-10-1840 min
Coaches on a Mission184. The Most Important Part of Any LaunchMy guest today is Brenna McGowan who is an expert at launching. More specifically, Brenna's an expert at pre-launching. And she's on a mission to set coaches up for less stress and more income every time they launch because they've laid the groundwork way before the launch itself.
By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in re...2023-09-2448 min
The 5-Minute StrategistHow To Remove Launch Stress With A Pre-Launch Strategy With Brenna McGowanIf you’re planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen tooBrenna McGowan walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.Key TakeawayA prelaunch sells the outcome in such a way that when you talk about your process it is clear it’s the only solution.We talk aboutThe purpose of a pr...2023-08-0232 min
Systems Saved Me®3 Atypical Low-Budget Marketing Experiments I Tried: Part 1Thank you so much for listening to this episode!LINKS MENTIONED:🔗 MowPod (not an affiliate)🔗 Shine Online Podcast with Natasha Samuel (June 27 episode)🔗 Brenna McGowanCONNECT:📸 Connect on Instagram🧵 Connect on ThreadsSHARE THE LOVE:🌟 Rate the Podcast💰 Become an Affiliate☕ Buy Me a Coffee2023-08-0218 min
The Copywriter Club PodcastTCC Podcast #354: Prelaunch Strategy with Brenna McGowanBrenna McGowan is our guest on the 354th episode of The Copywriter Club Podcast. Brenna is a social media manager turned email copywriter and launch strategist who helps her clients implement prelaunch methods that generate greater awareness and sales. If you want to create natural momemtum before your launch, you'll want to listen to Brenna's behind-the-curtain insights.
Here's what you'll find:
Why Brenna transitioned from social media marketing to email marketing.
How she repositioned her business in a new industry and grew an online presence.
The process she created for validating her offer and expertise.
Why she niched into prelaunch an...2023-08-011h 07
Damn Good MarketingInterview with Brenna McGowan: Launch Strategy, Copywriting, and Our Thoughts on A.I.In this episode, you'll learn from Brenna, a copyright guru on all things emails and marketing!Email is still a viable option to reach your specific market, listen in on how to keep up with your email marketing skills!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations....2023-07-2646 min
The Course Creator ShowEpisode 159 | Announcing AI Unlocked - The Summit for Course CreatorsGet your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).Here's what we'll cover in this episode:- Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises t...2023-07-0313 min
Aligned Action PodcastJune 2023 Alignment ReportIn this episode, you're a witness of my journey of self-reflection and gratitude in business. Join me as I explore what was aligned for myself and Clear Quartz Creative in June including what felt aligned, what wasn't aligned, and my most meaningful actions.
An authentic look at my real solopreneur-led business - and all the emotions and thoughts that entails. I invite you to listen and learn from my experiences, and complete an alignment report of your own for this past month.
Links mentioned in this episode:
2023-06-3016 min
She Believed She Could™ PodcastThe Framework For A Successful Pre-Launch with Brenna McGowanBrenna McGowan is a copywriter and launch strategist. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content so you can launch with confidence, less stress, and more sales. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that have raked in hundreds of thousands in revenue. When Brenna’s not strate...2023-06-2026 min
Passive Income For Photographers PodcastBrenna McGowan Launch Copywriting Pro Shares her Copy TipsOn the show today I chat to Brenna Mcgowan- a launch copywriter from the US. I have heard Brenna on multiple podcasts and have always been so inspired by her advice, so I am super excited to have her on the show and impart her wisdom for you guys. We cover all things launch copy! My course Beginners Blueprint to Passive Income is for the complete beginner wanting to create and sell your first digital product. https://nicoladixon.co/course OR if you are looking for more hands on support to launch a course or c...2023-06-0343 min
The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs120. Let's Talk Launching with Brenna McGowanLaunching a product, course, or service can feel daunting. Today’s guest, Branna McGowan breaks the process down for us and eliminates the overwhelm.
Connect with Brenna on Instagram @brennamcgowanco and visit https://brennamcgowan.co/cheatsheet/ to download your Prelaunch Plan Cheat Sheet
Loved this episode? Share it on Instagram and tag us @amytraugh2023-05-1725 min
Summit Host Hangout®Build Excitement and Anticipation for Your Next Launch with Brenna McGowanWhat do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural interest and allows for more space in buying decisions. For show notes, head to https://summithosthangout.com/2222023-04-2526 min
Serial Entrepreneur ShowSupporting Entrepreneurs with Pre-Launch, ChatGPT & Blue Ocean Strategies with Brenna McGowanThis show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop. Are you struggling with how to make your business more visible? Today's guest is Brenna McGowan and she says successful campaigns happen when your audience is primed, your messaging is vetted, and your copy connects. She's here to help you leverage pre-launch content to show your customers empathy, authority, and personality — so you can sell spots in your program before the doors even ope...2023-03-3032 min
Copy Chief RadioCCR285: (New Breed) The Art of Anticipation Marketing with Brenna McGowanGet ahead of the trend and claim your space in today’s interview with Brenna. 2023-03-2127 min
Small Business, Big MindsetThe Must-Do Offer Pre-Launch ProcessThis week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch.It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table.Putting the right offer in front of the right audience with the right messaging is key. Obvious? You'd be surprised as to how many business...2023-03-1428 min
You Are The BrandHow to Have A Persuasive Pre-Launch with Brenna McGowan Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue and called in...2023-03-0733 min
Marketing #UnfilteredEp 59 | Your launch is only as successful as your pre-launch with Brenna McGowanGetting ready to launch? You’re going to want to listen to this first. Brenna is a pre-launch strategist and an amazing copywriter. Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content. We cover:What exactly is a pre-launch and how long should it be? What kind of content goes into a pre-launch (you will LOVE her cheat sheet) Plus we played This or...2023-02-161h 10The Marketing Freelancer: Unicorns Unite#143 Facebook Ads for Launches with Jenn PossickLaunch Series #4Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!). This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.Jenn is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working.2023-01-3148 min
The Systems and Workflow Magic Podcast63: Creating a strategic calendar around your pre-launch (featurirng: Brenna McGowan)Are you planning to launch a product or program this year? Maybe the thought of sales and having a launch isn’t something that makes you feel connected to your audience and actually deters you from what you want to put out there. In this episode, Brenna McGowan shares how she gets down in the trenches and helps others have a pre-launch that doesn’t leave her clients and others feeling pressured and uncomfortable. If you are looking for a way to launch your product, business or program that is an absolute vibe, this episode is for you!To...2023-01-3040 minThe Marketing Freelancer: Unicorns Unite#141 Pre Launch Marketing Strategy with Brenna McGowanLaunch Series #2One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.No mad rush of enrollments. No payment notifications. No one buying. Nada.Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales.So he...2023-01-1751 minThe Marketing Freelancer: Unicorns Unite#139 Lessons of 2022 with Emily Reagan2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023.Enjoy!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Related Episodes: Youtube Episode...2022-12-2034 min
The Simple and Smart SEO ShowLaunch With Confidence: SEO and Pre-Launch w/ Brenna McGowanWe are talking to Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!June 26-30 go Behind the Launch w/ Brenna—for free!Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.1. What is pre launch?Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.Planning is key to successful pre-launches, as well as understanding how to use pre-launch tac...2022-12-0754 minCopy Chief RadioCCR265: (Freelancer’s Journey) Brenna McGowan Is Owning ItIf you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna will be very inspiring for you. 2022-08-0926 min
Creatives Rule the WorldEP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to SalesIf you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another. Here are the resources mentioned in the show: TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc Claire Mannheimer 👉 https://flourishthriveacademy.com/362 Brenna McGowan 👉 https://flourishthriveacademy.com/359 Quay Flom 👉 https://flourishthriveacademy.com/336 Read the First Chapter...2022-07-2622 minThe Art of Online BusinessHow to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowanHave you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. How do...2022-07-0654 minCreatives Rule the WorldEP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowanCopywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion. Here are the resources mentioned in the show: Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/ Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more bu...2022-06-2827 minThe Course Creator ShowEpisode 113 | How to land more sales with a killer pre-launch strategy, with Brenna McGowanToday, we're diving into the ONE thing that most people completely miss when they're launching their online course...AND it can be a complete make or break in terms of getting students into your programs. Brenna McGowan is talking all about pre-launching and how you can use an effective prelaunch to warm up your audience and increase the sales of your launch. Let's dive in!---Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/Ready to...2022-05-3026 min
Just Follow JoyBalancing strategy + ease as a projector with Brenna McGowanBrenna McGowan is a 1/3 projector who uses her gifts as a strategic copywriter, marketing consultant and launch pro – she’s also one of my *favorite* marketers to hear and learn from (I have a crush on her copy. Is that possible??). Today, we’re talking about how Brenna uses her design in her business right now, how to make moves as a non-sacral being by working (but not GRINDING), what “projector efficiency” really means, and beyond! RESOURCES: CONNECT WITH BRENNA! >> WEBSITE >> IG >> FB GROUP (THE CONTENT + C...2022-05-2744 min
The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 163 - What is a Pre-Launch Copy Strategy and Why You Need It (Brenna McGowan)When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!
Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!
In today's episode, Brenna teaches you:
why you need a pre-launch copy strategy
how it's different from a wait list, and
the 4 main components to the pre-launch copy strategy
Brenna McGowan is a strategic copywriter, marketing consultant and...2022-05-1725 min
Permission to Kick AssBrenna McGowan: Keeping Business SimpleBrenna’s focus on helping people allowed her business to evolve in a natural way. At each step of her journey, she took notice of what she liked (or didn’t), what she was naturally good at that her clients weren’t, and what else she could do to help. Brenna didn’t get caught up on what her path looked like, choosing instead to focus on the next step. Listen now to learn how to lean into your instincts and keep your business moving forward. Can’t-Miss Moments From This Episode:Brenna got her first client befo...2022-04-2745 min
Online Success For CreativesHow to make more sales in your next online launchWant more sales in your business? Effective promotion can lead to more conversion. But what’s at the core of a successful promotion campaign? It’s great copywriting. In this episode, Brenna McGowan, award-winning copywriter, is going to share her expertise on the nuts and bolts of writing pre-launch copy that converts, her business wins, and the benefits of promotion. Yet, more importantly, she’ll teach you how to get your audience excited for your next offer or promotion, so they're ready to buy before the launch! We also discuss: Brenna’s j...2022-04-0436 min
Content Creation Made EasyUse pre-launch content to make your launch less stressful with more salesYou've been there? The EXHAUSTION after you launch a new product or service?The absolute "I'm SO SICK of this THING" by the time you get to the open cart phase?Let's not even talk about the stress, the fear, and the waiting that you're dealing with!Here's the BIG question: Is it possible to make LAUNCHING easier, simpler?YES! When we put our CONTENT into play and let it do the heavy lifting for us!Meet launch strategist & copywriter Brenna McGowan. Today she's talking to us about ALL...2022-03-3134 min
The Boss Mom Podcast“The Magic Is In the Pre-launch”: Why Live Launches Don’t Work & What We Can Do Instead w/Brenna McGowanTraditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people. How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers? In...2022-03-3138 min
Course Creation Boutique's podcast#80: Your Pre-Launch Step-By-Step Plan with Brenna McGowan | ONLINE COURSE CREATION INCUBATORTake the Stress Out of Launching Today’s guest is Brenna McGowan is an award-winning email copywriter and launch extraordinaire. We talk all about prelaunch: the what, why, and how. Brenna drops all of the value on how to keep your audience engaged and ready for your launch. If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX...2022-02-2823 min
The Systems and Workflow Magic Podcast14: How to Create a Launch Strategy for Your Lead Magnet (Featuring Brenna McGowan)Lead magnets are such a strategic marketing tactic for any business, but have you ever considered how a launch strategy for your lead magnet could impact your marketing game plan? In this episode, copywriter and launch strategist Brenna McGowan joins us to discuss launch strategies and planning for your lead magnet!Review the full show notes and transcript at https://dollydelongphotography.com/podcastThe Lead Magnet Mini-CourseThis episode is brought to you by my Lead Magnet Mini-Course, your 6 part mini-course where you will finally learn what a lead...2022-02-2832 min
The Robyn Graham Show - Life and Health Strategies for Christian Women to Maximize Potential in Parenting and LeadershipWhy you need pre-launch copy and how to create it with Brenna McGowanLaunching a program, course, or even an event can be taxing. But if you have a pre-launch strategy with good pre-launch copy the official launch can feel like smooth sailing. Having a pre-launch copy strategy can save you energy and help you convert more of your audience to buyers during the official launch. Is copy the magic bullet for your business? People often think that copy is the magic bullet for getting new clients. But it's really a combination of things, your website, your social media, the offer, your marketing strategy, and your c...2022-02-1535 minThe Robyn Graham Show - Life and Health Strategies for Christian Women to Maximize Potential in Parenting and LeadershipWhy you need pre-launch copy and how to create it with Brenna McGowanLaunching a program, course, or even an event can be taxing. But if you have a pre-launch strategy with good pre-launch copy the official launch can feel like smooth sailing. Having a pre-launch copy strategy can save you energy and help you convert more of your audience to buyers during the official launch. Is copy the magic bullet for your business? People often think that copy is the magic bullet for getting new clients. But it's really a combination of things, your website, your social media, the offer, your marketing strategy, and your c...2022-02-1535 min
no Boring StoriesStorytelling and Copywriting w Brenna McGowanToday on the show we’ve got the queen of email, Brenna McGowan, she’s an award-winning email copy writer who helps get the confetti out of your head and into personality filled copy that glides onto the page. She is so fun to talk to. She is open for all of my challenging questions and situations, in fact near the beginning of this conversation I just invite her to help me write some copy and dig up a story for a good email. She reveals her process, takes me through it, and I believe that we create some magi...2022-01-1150 minCopy Chief RadioCCR245: (New Breed) Brenna McGowan - The no stress launch planBrenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today’s campaign models. 2021-12-1427 min
Captivate + Convert with Christy CegelskiReplay: Captivate Your Audience With Storytelling“We have to do a lot of showing in our stories, with examples… not just telling people.”— Brenna McGowanWe all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transi...2021-09-061h 01
The Marketing Freelancer: Unicorns Unite#72 The copywriter who niched down then branched out to success (Brenna McGowan)It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media. You’re going to learn so much from her… how she finds clients… how to segue stories into emails and so much more! Connect with Brenna: IG: https...2021-07-2757 min