Shows
Happy SubscribersIncrease Email Conversions Using Personalization with Brennan DunnEpisode Summary: What if you could make your emails feel like they were written just for each of your subscribers? That’s exactly what today’s guest, Brennan Dunn, is a pro at. Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters. In this conversation, Brennan shares how pers...2025-03-1838 min
Aidful Book SummariesThis Is Personal: The Art of Delivering the Right Email at the Right Time - Brennan Dunn🤝 GET THE BOOK: Support my work and invest in your future by purchasing the book through my Amazon affiliate link. Your purchase helps to keep this show running.📖 BOOK SUMMARY: "This Is Personal" by Brennan Dunn offers a comprehensive guide to personalized email marketing. Dunn emphasizes the importance of understanding your audience by collecting data about their needs and preferences. This information is then used to segment your audience and deliver tailored messages through email sequences. Dunn presents a framework called "L.B.P.S." which stands for Lessons-Bridge-Pitch-Survey, designed to convert subscribers into paying customers by educati...2024-10-3018 min
The Art of Selling Online CoursesBrennan Dunn’s Tips for Launching a Course in 2024Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver wondered how to successfully launch an online course? Curious about how top creators grow their email lists and market their courses effectively? In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. Brennan talks about his journey from making his first course to building a powerful tool that help...2024-08-191h 00
The Orbit Marketing PodcastBrennan Dunn: Founder of RightMessageBrennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time🎯 The Power of Personalized Marketing💬 Hi...2024-04-2947 min
Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerMastering Personalized Messaging: A Deep Dive with Brennan DunnMake sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He’s the author of This Is Personal and he’s here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don’t want to mi...2024-01-0256 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerMastering Personalized Messaging: A Deep Dive with Brennan DunnMake sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He’s the author of This Is Personal and he’s here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don’t want to mi...2024-01-0256 min
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerMastering Personalized Messaging: A Deep Dive with Brennan DunnMake sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He’s the author of This Is Personal and he’s here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don’t want to mi...2024-01-0256 min
The Recognized AuthorityHow to Grow Your List To 50,000 Subscribers with Brennan DunnTired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products.
After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads.
Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience...2023-11-0651 min
Fuel Your Imagination Through Your Ears With Full AudiobookThis Is Personal: The Art of Delivering the Right Email at the Right Time Audiobook by Brennan DunnListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 707632
Title: This Is Personal: The Art of Delivering the Right Email at the Right Time
Author: Brennan Dunn
Narrator: Matt Weisgerber
Format: Unabridged
Length: 06:14:54
Language: English
Release date: 10-17-23
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising
Summary:
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails...2023-10-176h 14
The Lead Generation from LeadpagesPersonalize Your Marketing Automation (Brennan Dunn)Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal! 2023-10-0647 min
On the Record by LeadpagesPersonalize Your Marketing Automation (Brennan Dunn)Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal! 2023-10-0647 min
The Bootstrapped Founder256: Brennan Dunn — This Is PersonalThis is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!Listen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.Brennan on Twitter: https://twitter.com/brennandunn2023-10-0457 min
Double Your Freelancing PodcastScaling a Bespoke Agency & Transitioning Into Products, With Brennan DunnIf you somehow don’t know who Brennan Dunn is, he’s the dude who started this whole DYF thing. 😅He started as an employed developer…Then side hustled as a freelancer…Until it was doing enough revenue that he quit to go full-time freelance…And then, through many twists and turns, went on to scale a bespoke-work agency to $2,000,000/yr in revenue with 11 staff…And later sold his stake in the business to his business partner and successfully made the transition into products, while still taking on occasional high-ticket con...2023-10-022h 03
Creators On AirRun an automated newsletter business with Brennan DunnWriting a newsletter and hitting send every week? You might be missing out.With 11 years of experience in building automated newsletter businesses, Brennan Dunn shares his strategies through his newsletter Create & Sell. In this episode of Creators on Air, Brennan joins us to discuss:audience segmentationpersonalised experiencesautomated sequenceslead magnetsand much moreBrennan Dunn has helped countless businesses bridge the gap between their offerings and audience engagement. With his course ‘Mastering Convertkit’ and 11 years of experience in building automated personalisation for newsletters, he now shares his strategies with creators through his newsletter Create & Sell. In...2023-07-2644 min
Creator ScienceHow Brennan Dunn is Designing and Pricing His New Course ProductEPISODE DESCRIPTIONBrennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls i...2023-02-281h 06
The Bootstrapped Founder186: Brennan Dunn — Mastering Email MarketingBrennan shares the secrets to using emails to build relationships and increase your revenue.Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.00:00:00 Brennan Dunn00:00:48 What is up with email clients?00:05:05 Integrating with large platforms00:08:34 Maybe build a competitor?00:12:12 Emails and me...2023-02-011h 02
Inside Marketing DesignS03E11 - RightMessage (with Co-Founder, Brennan Dunn)In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a...2022-11-3045 min
Badass CoursesIntegrating Live-Content in to Your Course Design Process with Brennan Dunn"You can't buy cameras and become a better photographer. You have to take pictures to become a better photographer."Brennan Dunn says this when referring to his tendency for purchasing the best tools before even starting a new hobby. Equipment is no substitute for real experience.Gathering real experience is critical when it comes to creating a recorded course. It will be very likely that you have gaps in your teaching if you go straight to recording your course and releasing it without getting any kind of feedback.This is why Brennan likes...2022-07-3040 min
The First 10 PodcastBuilding with your audience with Brennan Dunn [#38]Send us a textWondering how best to grow your audience or perhaps, how to fund your next trip to Ireland? If so, this week's podcast is a must-listen for you! This week, joining Conor on the show is special guest and serial entrepreneur Brennan Dunn. Brennan is the co-founder of RightMessage, a platform for online businesses to enhance their automated segmentation and website personalisation. In this episode, Brennan walks us through his fascinating leap from consulting into SaaS, launching and selling his project management tool Planscope and the accidental beginning of his thriving community, Double Your...2022-05-2642 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionBuilding a Personalized Email Newsletter That Works for You with Brennan DunnA few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio.Top TakeawaysBrennan equates emails to sales pages multiple times. Yes, they are a great way to establish trust and be a...2022-05-1656 min
Nathan Barry Archive065: Brennan Dunn - Leveraging Automation To Get More Engagement and SalesOn today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid...2022-03-211h 02
The David Lee Martin Show - Daily Encouragement For Christian Creatives174 Ethical Email & Integrous Internet Marketing with expert Brennan DunnEnjoy this fireside chat with Brennan Dunn, where we talk email marketing, selling with integrity, and the beauty of design.Link to Brennan's newsletter and productshttps://christiancreative.academy/go/brennan-dunn2021-11-1848 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Mastering Email Software with Brennan DunnToday we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBi...2021-08-1351 min
Better Done Than PerfectMastering Email Software with Brennan DunnWhat should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan...2021-07-3051 min
Creator ScienceBrennan Dunn – Combining personalization and automation for next-level email marketingBrennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit.Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated.After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage.Brennan tea...2021-06-0854 min
What We're Drinking with Dan Dunn127. Aly Wagner & Dan Brennan"An American Winemaker in New Zealand." Dan Dunn wines it up with Dan Brennan, who grew up in South Jersey and wound up becoming a successful winemaker in Hawkes Bay, New Zealand. Brennan's got an inspiring story, and his wines are really damn good too. Also on the program, U.S. Women's Soccer legend Aly Wagner, who's teaming up with her former teammate Brandi Chastain for a one-of-a-kind virtual event celebrating women in wine and sports... we have all the details.
Our Sponsors:* Check out Diet Smoke and use my code WWDPOD20 for a great deal: https...2021-05-181h 00
Business & Lifestyle LEGENDS PodcastScaling Back To Reassess Your Business with Brennan Dunn"One thing I’ve learned with SaaS is that a lot of the urgency methods that might work for selling online courses don’t always translate to selling softwares. A lot of it needs to be people signing up months potentially down the road after learning about the thing that you do when getting your weekly emails."– Brennan Dunn, Founder of Double Your Freelancing and Co-Founder of RightMessageBrennan Dunn lost $500,000 and is here to tell you how he gained it back and more. Join Ben Schneider and Brennan Dunn as Brennan walks us through the bi...2021-03-0535 min
DTC PodcastEp 63: Radical Personalization with RightMessage's Brennan DunnSubscribe to DTC Newsletter - https://dtcnews.link/signup
Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.
We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed curation of messaging to appeal to each individual customer.
If you care about simple ways to increase conve...2021-01-0548 min
The Online Course Show152: Better Business Model: Online Courses or SaaS? (featuring Brennan Dunn)
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I’ve been looking forward to interviewing him. But Brennan is not a one-trick pony: in his “spare time” he has a successful Saas business and flies planes for fun! It was great to get his perspective on what works for him, how he juggles different passions, and hear his advice for ne...2020-10-201h 27
The HeyCreator ShowHow You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessageDarrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your...2020-01-2735 min
Money LabConverting Visitors Into Customers with Brennan DunnYou can't say the wrong thing to the right person -- but saying the right thing sure helps with sales! Brennan Dunn, the founder of RightMessage.com, joins the show to chat about personalized messaging and how to create a highly tailored sales funnel for your audience. Matt and Brennan discuss the nitty gritty of how to segment website visitors and email subscribers. How do you figure out who's coming to your site and optimize your message for those people? And what kind of data should you be measuring to see if personalized messaging actually works? If you wanna...2019-10-071h 29
Clever ProgrammerHow to Double Your Freelancing (Interview with Brennan Dunn)Dropped a fire new interview with Brennan Dunn (Founder of DoubleYourFreelancing) 🔥.
How to Become a Freelance Developer 📹
It's an hour long value bomb explosions in your brain 🧠.
Listen to this episode only if you want to be overwhelmed with value, increase your skills, your income, and your profits this year 😂.
-Qazi2019-07-2941 min
The Smart Passive Income Online Business and Blogging PodcastSuper Simple Segmentation & Web Personalization for Next Level Marketing – with Brennan Dunn#361: RightMessage Creator Brennan Dunn lays down strategies for understanding and serving your audience through segmentation and web personalization, driving more sales and saving you money at the same time. It's a next-level tool for online business! Podcast show notes available here: https://www.smartpassiveincome.com/session361
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-03-0645 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionPersonalization is the Path Forward with Brennan DunnBrennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It's used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation. Show NotesBrennan DunnRightMessageDouble Your FreelancingCaboPressLanding Page SchoolConvertKitOptinMonsterPat FlynnSponsored by: Plesk | Pantheon | Hover.com
★ Support this podcast ★
2019-03-0541 min
Content Marketing Playbook with Adam RogersBrennan Dunn - How to Prove Your ROI as a Freelance Content WriterBrennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: Why focusing on your competitors prices is a race to the bottom in freelancing How to help your clients deliver on their business goals as a freelance writer The biggest billing mistake you can make as a freelancer Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent About our guest, Brennan Dunn Brennan Dunn...2019-02-1200 min
Forecast · The Marketing Podcast for Consultants and Professional Service FirmsThe EBM secret to success in business with Brennan DunnIs success as a consultant just a string of good luck? Some might think so especially if their luck ran out and they ended up falling back on a job. But is it really just luck? Or do the ones who succeed in business embrace the mindset shift from being an hourly order taker to […]
The post The EBM secret to success in business with Brennan Dunn appeared first on Boutique Growth.2019-02-1100 min
Honest Ecommerce005 | How to Do More With Your Data | with Brennan DunnBrennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database. Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data. To learn more, visit: http://honestecommerce.co Resources: Check out rightmessage.com/honestecommerce Learn more at brennandunn.com Twitter: @brennandunn LinkedIn: linkedin.com/in/brennandunn Survey service: typeform.com
2019-02-0436 min
The Six Figure Freelancer Audio-CourseHow to Charge 10 Times More Than Your Competition, Brennan DunnBrennan Dunn is the founder of Double Your Freelancing and helps teach over 40,000 freelancers and agencies how to earn more money and work with better clients. He's also the co-founder of Right Message, a software company that brings onsite personalization to the masses.
In this episode, Brennan teaches us how we can charge more as a freelancer by:
Pricing your services based on value - You can charge more if you focus on what you’re worth to the client rather than simply the service you’re offering.
Treating your client like a partner - You get mo...2019-01-1524 min
The Marketing Futurist PodcastEp010: Personalize Your Marketing Through Automation With Brennan Dunn Of RightMessage.comThe right message to the right person at the right time is the future of marketing and technology, and Brennan Dunn of RightMessage.com shows us how.2018-11-1248 min
Starting & SustainingBrennan Dunn, Co-founder of RightMessageBrennan and I explore the trajectory of businesses and learning that led him to create RightMessage.
Since founding his first SaaS application, Planscope, in 2011. Brennan began producing courses to help freelancers grow their business as a way to grow Planscope. However, as the content arm of Planscope grew, it became the primary breadwinner.
Brennan eventually sold Planscope to focus on the content production with Double Your Freelancing. While optimizing the funnel and learning about the importance of personalization, he began to see the opportunity to create an application that could provide easy-to-use personalization for other...2018-08-1446 min
The Longcut: A SaaS Business Podcast003: Brennan Dunn | How You Think About Sales Makes a Big Difference Brennan Dunn is the co-founder of RightMessage, and the founder of Double Your Freelancing, a community of freelancers and agencies, offering courses that help freelancers increase their rates and charge what they're worth. Brennan's latest venture, RightMessage, is a tool that helps marketers build highly targeted messaging for website visitors. The idea behind RightMessage is that you want to talk to people differently depending on who they are and what their needs and interests are. RightMessage allows you to change the content on your website to speak directly to the person who's visiting your website...2018-07-2442 min
The Content Love Podcast#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan DunnHey all,
In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup!
To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the...2018-05-2347 min
Hack The EntrepreneurHTE 423: Website Personalization With RightMessage | Brennan DunnTry Fin, your new on-demand executive assistant for free at Fin.com/hack
Get 5 stunning photos for free at Twenty20.com/hack
Brennan Dunn was on the show nearly three years ago. At the time, he had recently sold his software business and started Double Your Freelancing to help freelancers grow their businesses.
Double Your Freelancing is now a $100k per month business and my guest worked to free himself up -- with this time he has jumped back into software with a brilliant new product called RightMessage, a marketing and website personalization tool.
Oh and, if any of...2018-05-2137 min
Jon Nastor's Hack the EntrepreneurHTE 423: Website Personalization With RightMessage | Brennan DunnTry Fin, your new on-demand executive assistant for free at Fin.com/hack Get 5 stunning photos for free at Twenty20.com/hack Brennan Dunn was on the show nearly three years ago. At the time, he had recently sold his software business and started Double Your Freelancing to help freelancers grow their businesses. Double Your Freelancing is now a $100k per month business and my guest worked to free himself up -- with this time he has jumped back into software with a brilliant new product called RightMessage, a marketing and website personalization...2018-05-2100 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 105: Website Personalization with Brennan DunnCustom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
RightMessage — Brennan's personalization tool, co-founded with Shai Schechter
Double Your Freelancing — Brennan's famous resource for freelancers and consul...2018-05-0446 min
Michael Covel's Trend FollowingEp. 647: Brennan Dunn Interview with Michael Covel on Trend Following RadioBrennan Dunn is an expert on optimizing websites, improving user experience and scaling up sales through automation. He knows how to persuade funnel customers to create a peak-buying strategy. Reading dialogue from Plato has been a big influence on Brennan and his career. Plato had a way of talking to people on an individual basis. Brennan took the observation and has built his business model around just that – personalization. He figures out what level of awareness a customer may have on the subject he is selling and curates a selling strategy off that knowledge. Brennan calls this li...2018-04-0600 min
Founder ChatsBrennan Dunn (RightMessage)This week I talk with Brennan Dunn of RightMessage! Brennan and I talk about product personalization, pricing, getting your first customers, agency work, info products and so much more! Fun fact: Brennan once tried to start an airline…and yes, we talk about that. Enjoy!
- https://founderchats.com/brennan-dunn-rightmessage-bf99426a8b82
- http://rightmessage.com
- https://baremetrics.com
2018-02-271h 09
Double Your Freelancing PodcastS01 Episode 1: Lead Generation via Podcasts: Brennan talks with Matt InglotWill guest appearances on podcasts benefit your consulting business? Is it worth it to start your own podcast even if your audience is limited? Matt Inglot thinks it is! In this episode of DYF Podcast, Brennan talks to 2016 DYFConf speaker, Matt Inglot, about using podcasting to get consulting clients and expand your audience. When Matt started his podcast, Freelance Transformation, he didn’t expect it to have any effect on his web-development agency. More than 145 episodes later, he has found that the impacts have been manifold. Not only has his podcast become one of the most prominent in the fr...2018-02-2242 min
The Productize Podcast[37] From Training Business to SaaS w/ Brennan Dunn (RightMessage)Today you’re gonna hear my conversation with Brennan Dunn. It’s been awesome to get to know Brennan these past few years and to follow along in his journey.
We start talking about Planscope, the previous SaaS company that he built and sold. Then we shift to his training business which he’s grown with an Engineering approach.
In 2017 Brennan is launching a new SaaS company called RightMessage. Brennan shares how he came with the initial idea, how he on-boarded the first customers, and then of course how he’s been growing it at very rap...2017-10-1844 min
Product PeopleEP86 – Mega profitable with Brennan DunnIntroducing a new series: Mega Profitable. What's the difference between a founder who is mega profitable, and a product person who's just making a living? Brennan Dunn joins me to talk about his journey.This episode sponsored by...I've just updated my most popular product: the Marketing for Developers book.★ Grab a sample chapter here. ★Show notesLeave a review on iTunes!doubleyourfreelancing.comBrennan's new product: RightMessageBrennan's book: Double Your Freelance RateFollow Brennan on Twitter: @brennandunnWant to contact Justin?Jo...2017-09-2055 min
Product PeopleEP86 – Mega profitable with Brennan DunnIntroducing a new series: Mega Profitable. What's the difference between a founder who is mega profitable, and a product person who's just making a living? Brennan Dunn joins me to talk about his journey.
This episode sponsored by...
I've just updated my most popular product: the Marketing for Developers book.
★ Grab a sample chapter here. ★
Show notes
Leave a review on iTunes!
doubleyourfreelancing.com
Brennan's new product: RightMessage
Brennan's book: Double Your Freelance Rate
Follow Brennan on Twitter: @brennandunn
Want to contact Justin?
Join Justin's newsletter justinjackson.ca/news...2017-09-2054 min
Stacking the Bricks: Creators and Entrepreneurs You Can Relate ToEP28 - Double your Conversion Rate with Brennan DunnI've been wanting to do an episode with Brennan Dunn for a LONG time. He's one of our most successful students, having built an empire of resources and products for freelancers at doubleyourfreelancing.com. But freelancing rates aren't the only thing Brennan has figured out how to double...now he's mastered the art of personalizing on-page content to boost conversion rates, often 2x or more!Brennan has come a long way since he joined 30x500 with the idea to build and AirBnB for homecooked meals...and in this episode you're going to learn how he built his...2017-08-3033 min
Sales for NerdsBrennan Dunn on Selling without Sales and the Benefits of a Classical EducationBrennan Dunn wasn't always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later). Along the way, he learned how to do internet marketing, how to get sales without selling, and much more.2017-08-2848 min
The Authority Builder Podcast32: Brennan Dunn | More Clients and Customers with Less EffortAs a freelancer or professional service provider, you live and die by your clients. Problem is, you could be so immersed in the day-to-day work – and the rush to land new clients – that you aren’t really building a long-term, sustainable business. And you don’t have the chance to create a real plan for growth. The solution: make the effort to step back from some of the time-consuming tasks associated with marketing your services. Brennan Dunn, of Double Your Freelancing and RightMessage, has just what you need. His marketing automation and on-site personalization tools will help you reach – and land – more...2017-08-2436 min
The Art of Product10: Dynamic Website Personalization with Brennan DunnToday Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.
Today’s Topics Include:
Brennan’s experiences and genesis of RightMessage
Targeting with ads and website content
Technical details on customer targeting
Most profitable targeting activity
Onboardi...2017-07-2740 min
The Financial Mentor PodcastGet Your Financial Goals Faster In Business With Brennan DunnBusiness entrepreneurship is the most common path to wealth, but also the least discussed. It gives you many unexpected benefits including community, connection, contribution, a sense of purpose, and a creative outlet. You can also achieve your freedom goals through business entrepreneurship long before you hit your financial goals because passive income isn't connected to equity like in real estate or paper assets. In addition, business entrepreneurship is a great way to catch-up on your retirement goals if you're behind on savings. But business entrepreneurship isn't for everyone despite all the benefits. That why Brennan Dunn and I explore in...2017-06-2700 min
Indie Hackers#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.comBrennan Dunn has earned $20k/week as a freelancer, grown an agency to millions in revenue, started and sold a SaaS product, and makes over $100k/mo from his online courses. Learn how he thinks about business.2017-05-171h 01
CME Outfitters - Translating New Criteria and GuidDH004 - Brennan Dunn - Freelancers: How to demonstrate extra value and fill your sales funnel**Intro:** Hello everyone and welcome to the SendOwl Digital Hustle podcast. And in case I don't see you - Good afternoon. Good evening. And goodnight. Don't worry. We are just getting started! I’m James Milliron from SendOwl, and if you don't want to listen to me, you should listen to my guest today: Brennan Dunn. Brennan is the number one authority in the whole world on helping freelancers increase their value. The advice he's giving on this podcast can be applied to almost any business. This podcast is hosted by SendOwl the leading digital sales and delivery app for en...2017-04-0450 min
Grow Your Video BusinessDouble Your Freelancing w/ Brennan DunnFind the original post at: podcast.studiosherpas.com Are you one of those classic creatives who loves what they do, and is really great at it, but struggles with taking control of their business and capitalizing on their talent. I know I am, but if there’s one thing I’ve learned, it’s that just because you’re a creative type person, doesn’t mean you can’t master the business skills as well. Brennan Dunn is the founder of Double Your Freelancing, a blog, podcast and online platform dedicated to helping creative freelancers such as videographers, photographers, software dev...2017-02-0950 min
Agency JourneyBrennan Dunn from DoubleYourFreelancing.comIn this episode of Inbound Agency Journey, Gray welcomes Brennan Dunn from DoubleYourFreelancing.com to chat about how freelancers and agency owners can increase their profits by selling discovery projects. Enjoy! 2016-11-0738 min
Hack the Process: Mindful Meaningful Progress on Your Plans26 - Freelancing and Business Consulting Success with Brennan Dunn on Hack the Process PodcastBrennan Dunn is on a mission to get freelancers to start thinking of themselves as business consultants. His company, Double Your Freelancing, grew out of his own experiences moving from independent developer to running his own agency, launching and selling a software-as-a-service product, and eventually publishing books and classes and running conferences designed to help other people selling their services learn the tricks he discovered along the way. In this episode Brennan will explain how he benefitted from joining a $2,000 a month mastermind group, why he prices his conferences to break-even rather than doing them for profit, and why he...2016-08-1543 minHack the Process: Mindful Meaningful Progress on Your Plans26 - Freelancing and Business Consulting Success with Brennan Dunn on Hack the Process PodcastBrennan Dunn is on a mission to get freelancers to start thinking of themselves as business consultants. His company, Double Your Freelancing, grew out of his own experiences moving from independent developer to running his own agency, launching and selling a software-as-a-service product, and eventually publishing books and classes and running conferences designed to help other people selling their services learn the tricks he discovered along the way. In this episode Brennan will explain how he benefitted from joining a $2,000 a month mastermind group, why he prices his conferences to break-even rather than doing them for profit, and why he...2016-08-1500 min
The Freelancers' Show201 FS Roadmapping with Brennan DunnCheck out All Remote Confs! 02:41 - Brennan Dunn Introduction Twitter GitHub BlogThe Freelancers’ Show #77: Recurring Revenue with Brennan DunnThe Freelancers' Show #96: Value-Based Pricing with Brennan Dunn Double Your Freelancing Rate by Brennan DunnDouble Your Freelancing Conference 04:00 - Roadmapping vs Estimating 05:28 - Why Brennan Started Roadmapping 09:38 - Paying for Roadmapping 16:03 - What goes into a roadmapping proposal? 19:14 - Reducing Risk 21:52 - Fixed Bids 25:32 - Common Objections 32:23 - Courting a Client 37:13 - Roadmapping for Strategic Projects 44:53 - Pricing 48:29 - Mistakes Made Along the Way Picks Dropshare (Jonathan)Horace and Pete (Jonathan)The Expanse (Philip)Thrive Landing Pages (Philip)Mac...2016-05-121h 09
The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership SitesThe Double Your Freelancing Course with Brennan DunnWhat small business owner or the person doing freelancing doesn’t want to get paid more for doing their craft? In this episode, Brennan Dunn talks about his course, Double Your Freelancing Rate and Double Your Freelancing Clients.
The post The Double Your Freelancing Course with Brennan Dunn appeared first on Online Course Coach.2016-02-1100 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesZCS018: Brennan Dunn - The Story, Mistakes and Learning Behind His Signature CourseMy guest today is Brennan Dunn from doubleyourfreelancing.com. Brennan teaches freelancers how to get more clients, grow their business and develop systems.
His two signature courses are Double Your Freelancing Rate and Double You Freelancing Clients. Today, we’ll dive in to his story and why he created his online courses. Enjoy!
In This Episode, You'll Learn:• His scariest moment of entrepreneurship• Star Wars vs Star Trek: where Brennan stands• How his childhood influenced his decision to become an entrepreneur• How listening to people’s questions influenced every product he’s ever made• Why courses are more...2016-01-2000 min
In The TrenchesITT 073: How to Grow a Successful Business on the Side with Brennan Dunn
Brennan Dunn is the author of “Double Your Freelancing Rate.” He’s a freelancer, author, blogger, podcaster and software developer. He’s been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency.
In this broadcast, Brennan Dunn and I talk about:
How he was able to build a successful high-revenue agency
How he would do things differently now if he were to build an agency including:
Moving away from a one-and-out project model toward a recurring projectized model
Streamlining products and projects
Not trying to...2015-12-0743 min
Nathan Barry Archive014: Consistently Deliver Value to your Audience with Brennan Dunn If you’ve ever felt like your blog posts are a shot in the dark, this episode of the Nathan Barry Show is for you. Working to build an audience never has immediate results, but don’t be discouraged by your lack of response! My guest today will tell you how to produce valuable content over time in order to generate the right kind of response you need to see your business succeed. As a professional freelancer, Brennan Dunn knows the ins and outs of creating an audience and a viable client list. His style of conten...2015-11-1949 min
The Kim Doyal ShowFreelancing & WordPress: My Interview with Brennan Dunn WPCP: 075Today I had the pleasure of interviewing Brennan Dunn. Back in 2008 he started freelancing full time after he gathered a large client base. He realized he was losing a lot of opportunities by staying small so he decided to grow his business. Brennan learned how to sell, market, and how to price what he was doing and then he was able to build a team. He opened an office and hired 11 full time payroll employees. He eventually exited that company he created but he still consults and does similar work.
His main focus is to help freelance consultants grow their...2015-10-0858 min
The Agents of Change Digital Marketing PodcastHow to Double What You Charge with Brennan DunnNo one wants to lose a job because they quoted a higher price to a prospective client than their competitor did. But in trying to avoid that, we often risk undercharging, just to make the sale.
There’s nothing wrong with charging more, but the key is in how you go about selling your proposal and proving that you’re worth the cost. By shifting the conversation from what the client wants to what they’re looking to achieve, then you can start pricing on the value that you’ll provide to them.
Brennan Dunn has helpe...2015-05-2737 min
Episodes Archives - Art Of ValueThe Value of Tomorrow with Brennan Dunn – 035Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It's […]
The post The Value of Tomorrow with Brennan Dunn – 035 appeared first on Art Of Value.2015-03-0352 min
Art of Value Show - Discover Value | Create Options | Start PricingThe Value of Tomorrow with Brennan Dunn – 035Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It's […]
The post The Value of Tomorrow with Brennan Dunn – 035 appeared first on Art Of Value.2015-03-0352 min
The Business Of FreelancingEpisode 19: Kurt Elster On The RIGHT Way To Followup With Prospects, Leads, and Clientshttp://doubleyourfreelancing.com/followup/
We all know how important communication is during the sales process, but for a lot of freelancers knowing how and when to followup is often a mystery.
After you first meet someone, when should you first contact them? How long should you wait before you followup with someone you've sent an invoice to? When and how should you pester clients over past-due invoices?
In this episode, I talked with Kurt Elster, an ecommerce consultant from Chicago, and we chatted about some of the communication systems he uses when...2014-09-0845 min
How Did You Get Into That? // Careers // Entrepreneurship // Small Business030: How To Build A Freelance Business (Brennan Dunn)
What does it take to make the transition from being a skilled freelancer to being a savvy business owner? Quite a lot actually, and here to tell us is Brennan Dunn.
Brennan is a former programmer employee turned freelancer turned agency owner and now savvy business man. He’s been in almost every role you can be in while in the working world: employee, contractor, freelancer and chief owner. What he’s learned about creating a successful business he now shares with other freelancers and potential freelancers. Have a listen as he spills the beans on t...2014-08-2137 min
Nathan Barry Archive002: Email Marketing With Guests James Clear, Brennan Dunn, And Corbett BarrFew things have paid off better in my business than a focus on email marketing. In building my list up to 18,000+ subscribers I’ve learned that email is the most profitable marketing channel around. Easily beating out Twitter, Facebook, and YouTube.To learn more about email marketing I brought on three of my good friends: Brennan Dunn, James Clear, and Corbett Barr. All three have built highly profitable email lists in the last few years.Enjoy the episode!You can find each of their businesses (and subscribe to their lists) here:Corbett Ba...2014-07-111h 02
Product PeopleEP57: Brennan Dunn talks about the marketing machineBrennan Dunn is the go-to guy to talk about marketing automation. He’s build a SaaS, called Planscope, but these days he recommends first-time entrepreneurs build something smaller (like an eBook, or a webinar). He’s also the author of Double Your Freelancing Rate, and has lots of good insight on pricing, marketing, and automating your sales funnel.
Notable quotes:
“We get so fixated on the medium (is it a SaaS, ebook, webinar) when really all that matters is the results for the customer.” – Brennan Dunn
“Dentists are not typically googling around for dental software. To...2014-06-2739 min
Product PeopleEP57: Brennan Dunn talks about the marketing machineBrennan Dunn is the go-to guy to talk about marketing automation. He’s build a SaaS, called Planscope, but these days he recommends first-time entrepreneurs build something smaller (like an eBook, or a webinar). He’s also the author of Double Your Freelancing Rate, and has lots of good insight on pricing, marketing, and automating your sales funnel.
Notable quotes:
“We get so fixated on the medium (is it a SaaS, ebook, webinar) when really all that matters is the results for the customer.” – Brennan Dunn
“Dentists are not typically googling around for dental software. To make the sal...2014-06-2739 min
Rocketship.fmInterview: Brennan Dunn, founder of Double Your Freelancing Rate on An Eye-Opening New Take on Email ListsBrennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one "list" to market all of his products.***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're liste...2014-03-1832 min
The Business Of FreelancingFreelancing Minute: Add Context To Your ProposalsThis is the Freelancing Minute for Friday, February 14th (Valentine’s day!) 2014.
When you’re creating a proposal, it’s important to contextualize our offer (what we’re building or doing) with the problem and the solution. In this short clip, I seek to define the differences between the problem, the offer, and the solution.
Subscribe to the Business of Freelancing Podcast with Brennan Dunn2014-02-1405 min
Double Your Freelancing PodcastEpisode 13.5: Add Context To Your ProposalsThis is the Freelancing Minute for Friday, February 14th (Valentine’s day!) 2014.
When you’re creating a proposal, it’s important to contextualize our offer (what we’re building or doing) with the problem and the solution. In this short clip, I seek to define the differences between the problem, the offer, and the solution.
Subscribe to the Business of Freelancing Podcast with Brennan Dunn
2014-02-1405 min
The Business Of FreelancingEpisode 13.5: Add Context To Your ProposalsThis is the Freelancing Minute for Friday, February 14th (Valentine’s day!) 2014.
When you’re creating a proposal, it’s important to contextualize our offer (what we’re building or doing) with the problem and the solution. In this short clip, I seek to define the differences between the problem, the offer, and the solution.
Subscribe to the Business of Freelancing Podcast with Brennan Dunn2014-02-1405 minThe Business Of FreelancingEpisode 013: Establishing A Work-Life Balance With Sherry Walling
This week I had the opportunity to sit down and talk with Sherry Walling, a clinical psychologist and counselor and the wife of Rob Walling, who we talked with in Episode 12.
Sherry gave a fantastic talk at MicroConf last year on ways that entrepreneurs can manage their own anxiety, and I wanted to bring her on to discuss how you can make sure that your life as a freelance consultants doesn’t end up hurting your health, your relationships, and your family.
You can follow Sherry on Twitter at @zenfounder
Subscribe...2014-02-1341 min
Double Your Freelancing PodcastEpisode 13: Establishing A Work-Life Balance With Sherry Walling
This week I had the opportunity to sit down and talk with Sherry Walling, a clinical psychologist and counselor and the wife of Rob Walling, who we talked with in Episode 12.
Sherry gave a fantastic talk at MicroConf last year on ways that entrepreneurs can manage their own anxiety, and I wanted to bring her on to discuss how you can make sure that your life as a freelance consultants doesn’t end up hurting your health, your relationships, and your family.
You can follow Sherry on Twitter at @zenfounder
Subscribe to...2014-02-1341 min
The Business Of FreelancingEpisode 13: Establishing A Work-Life Balance With Sherry Walling
This week I had the opportunity to sit down and talk with Sherry Walling, a clinical psychologist and counselor and the wife of Rob Walling, who we talked with in Episode 12.
Sherry gave a fantastic talk at MicroConf last year on ways that entrepreneurs can manage their own anxiety, and I wanted to bring her on to discuss how you can make sure that your life as a freelance consultants doesn’t end up hurting your health, your relationships, and your family.
You can follow Sherry on Twitter at @zenfounder
Subscribe to th...2014-02-1341 min
Chasing ProductEpisode 5: Product-izing Your Consulting Work w/Brennan DunnHi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In this episode, Brennan Dunn talks about consulting work and the product business. He shares some of the pitfalls of each, while teaching us what he learned as he moved from consulting work
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The post Episode 5: Product-izing Your Consulting Work w/Brennan Dunn appeared first on Chasing Product.2013-10-011h 03
WP Elevation WordPress Business PodcastEpisode #1 – Brennan Dunn In this very first episode of the new WP Elevation podcast I was fortunate enough to chat with Brennan Dunn about being a freelancer. Brennan is a successful freelancer who now helps other freelancers through his books, courses and software. The post Episode #1 – Brennan Dunn appeared first on WP Elevation.See omnystudio.com/listener for privacy information.2013-09-1856 minThe Freelancers' ShowThe Freelancers’ Show 077 – Recurring Revenue with Brennan DunnPanel Brennan Dunn (twitter github blog) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Ashe Dryden (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:37 - Brennan Dunn Introduction Planscope Double Your Freelancing Rate by Brennan Dunn The Blueprint -- Learning to Sell Online by Brennan Dunn Consultancy Masterclass 02:46 - Closing the Consultancy We Are Titans 04:31 - Working on and Marketing Products 05:37 - Recurring/Predictable Revenue Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of...2013-09-051h 04
FutureProof Business | Branding | Lifestyle | Online Marketing | Build Your Business with Courtney NewellRepost 13: Better Clients, More Money, Happier Life with Brennan Dunn
Brennan Dunn helps freelancers and consultants get better clients, make money more and live happier lives. Brennan ran a 7-figure consultancy with eleven full-time salaried employees with major clients that we are familiar with. Brennan decided to step away from his brick & mortar business to create great software and products to help freelancers and consultants.
He is the author of two amazing books Double Your Freelancing Rate, and The Blueprint - Learn How To Sell Online, creator of Planscope, teaches The Consultancy Masterclass, and host of The Business of Freelancing Podcast.
Brennan helps over 6,000 freelancers and consultants with his weekly...2013-08-0952 min
Product PeopleEP12: Brennan Dunn on startup launch tactics (part 2)Learn Brennan’s trick for identifying a good market: “find a community, and just keep adding value.” Whether that’s a forum response, blog post, info-product, or SaaS app, learn how choosing an audience and sticking with them can pay off.Highlights“Most of my users don’t care that [Planscope] is project management software; they care about outcomes.” – Brennan Dunn“Instead of listing out technical features, which is what [we as developers] want to do, I need to tell a story.” – Brennan DunnHow did you get people to care? How did you get people to notice y...2013-02-0645 min
Product PeopleEP12: Brennan Dunn on startup launch tactics (part 2)Learn Brennan’s trick for identifying a good market: “find a community, and just keep adding value.” Whether that’s a forum response, blog post, info-product, or SaaS app, learn how choosing an audience and sticking with them can pay off.
Highlights
“Most of my users don’t care that [Planscope] is project management software; they care about outcomes.” – Brennan Dunn
“Instead of listing out technical features, which is what [we as developers] want to do, I need to tell a story.” – Brennan Dunn
How did you get people to care? How did you get people to notice your product...2013-02-0644 min
Product PeopleEP11: Brennan Dunn on building his startup, PlanscopeHow do you make a name for yourself, and your product?That’s the question we posed to Brennan Dunn. It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a new product for consultants called Planscope. In this episode we delve into how he made this happen: we asked him how he got his start in products, how he promoted himself, and what Latin has to do with all of this.Highlights“Businesses value [services] more than consumers, becau...2013-01-3035 min
Product PeopleEP11: Brennan Dunn on building his startup, PlanscopeHow do you make a name for yourself, and your product?
That’s the question we posed to Brennan Dunn. It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a new product for consultants called Planscope. In this episode we delve into how he made this happen: we asked him how he got his start in products, how he promoted himself, and what Latin has to do with all of this.
Highlights
“Businesses value [services] more than consumers, because [time lost] is liter...2013-01-3035 min
Double Your Freelancing PodcastEpisode 7: How Obie Fernandez Used A Book To Grow An AgencyHosted by Brennan Dunn, Eric Davis, and special guest Obie Fernandez
Show Notes
00:23 - Obie Fernandez Introduction
Author of The Rails Way and The Rails 3 Way
Hashrocket
Prominent figure in the Ruby/Agile communities
Professional software developer since 1995
Started a user group in Atlanta for Extreme Programming
ThoughtWorks
04:11 - Importance of building a reputation and personal brand
Controversial blogging
Resistance against Java and then Rails
07:03 - Building a brand
Client demand for Ruby on Rails experience vs custom software
Reputation for delivery
Referrals and content marketing
14:08 - Productizing and Product Offerings
321 Launch
Rescue missions
Storycarding
23:39 - Custom Soft...2012-11-1240 min
Double Your Freelancing PodcastEpisode 6: Establishing A Sales PipelineHosted by Brennan Dunn and Eric Davis.
Show Notes
00:50 - Sales Pipeline
Moving people through a series of steps to get them to be a paying customer
Acquisition to qualification to scoping to clients
04:11 - Content marketing to project delivery
08:02 - Tracking leads
Highrise
Fat Free CRM
PipelineDeals
Pipedrive
Whiteboard
Spreadsheet
12:29 - Networking
Referrals
Are they a good fit?
Do timelines overlap?
14:36 - Qualification
Why should this project exist?
Do you have budget?
When do you want to start? Are there deadlines?
Are they the owner of the project?
Is this a new type of project for your...2012-11-0841 min