Shows
Persuading For ProfitsHarnessing AI for Sales SuccessIn this episode, Brent Hoodenpyle and Andy Meadows discuss the transformative role of AI in sales and marketing. They explore how salespeople can leverage AI tools to enhance their productivity, creativity, and overall effectiveness in their roles. The conversation covers the phases of AI development, practical applications in sales management, and the importance of maintaining a human connection in an increasingly automated world. They also share insights on mastering AI for writing and content creation, as well as the future implications of AI in the sales industry. You can also watch the full episode here.2025-07-0338 minPersuading For ProfitsFrom Teacher to Top SalespersonIn this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Luke Jorgenson, a seasoned sales expert who transitioned from teaching to door-to-door sales. Luke shares his journey, emphasizing the importance of mentorship, culture, and the nuances that differentiate good salespeople from great ones. He discusses the significance of asking the right questions, building rapport, and the power of storytelling in sales. Luke also highlights the need for a solid framework and the role of coaching in achieving sales success. The conversation provides valuable insights for anyone looking to improve their sales skills and navigate the challenges of the...2025-06-2054 minPersuading For ProfitsSummer Workshop SeriesRadio stations losing advertisers to digital platforms? In this episode of Persuading for Profits, Brent Hoodenpyle unveils his Radio Revenue Blueprint - a free summer workshop series revealing how stations can use proven digital marketing algorithms to win advertisers back and boost revenue. Limited summer spots available at PersuadingforProfits.com/workshop. You can also watch the full episode here.2025-06-1312 minPersuading For ProfitsThe Power of Confidence in Communication with Justin Guarini & Kim Walsh PhillipsIn this episode of Persuading for Profits, host Brent Hoodenpyle engages with marketing experts Justin Guarini and Kim Walsh Phillips. They discuss the essential tools for effective sales and marketing, emphasizing the balance between branding and direct response. The conversation delves into the importance of confidence in communication, the art of storytelling, and the significance of identifying an ideal client. The guests share insights on crafting effective talks using their Speak & Grow Rich System and free Million Dollar Talk Template. You can also watch...2025-05-2931 minPersuading For ProfitsSummer Reading List for SalesIn this episode of Persuading for Profits, host Brent Hoodenpyle shares book recommendations for sales professionals. He emphasizes the importance of old school sales methods, creative selling, negotiation skills, and direct marketing techniques. The episode features a variety of recommended books that provide timeless wisdom and practical advice for anyone looking to improve their sales skills. You can also watch the full episode here.2025-05-2215 minPersuading For ProfitsMaking Radio Sales Easy, Lucrative & FunIn this episode of 'Persuading for Profits', Brent Hoodenpyle discusses effective sales strategies tailored for radio professionals, emphasizing the importance of understanding prospects' needs, building credibility, and creating value through advertising. He highlights the significance of asking the right questions to uncover what clients truly want, the role of positioning in advertising, and the necessity of providing quick wins to clients. The conversation also touches on the power of testimonials and the importance of qualifying questions in the sales process, ultimately aiming to help salespeople achieve their goals while enjoying their work. You can also watch the full...2025-05-1516 minPersuading For ProfitsSales Lessons From Richard Harris, Don Lazzari & Jim KlauckIn this episode of 'Persuading for Profits', Brent Hoodenpyle recaps insights from recent guests, focusing on sales techniques and strategies. He highlights Richard Harris's mastery of the slow sale and the importance of understanding the prospect's pain. Don Lazzari emphasizes the need for entrepreneurs to adapt to sales and marketing, while Jim Klauck stresses the effectiveness of direct response radio advertising. The episode concludes with a call for radio advertising to improve its client relationships and focus on delivering tangible results. You can also watch the full episode here.2025-05-0917 minPersuading For ProfitsFrom Salesperson to Sales Manager: Navigating the Transition with Don LazzariIn this episode of 'Persuading for Profits', Brent Hoodenpyle interviews sales trainer Don Lazzari, who shares his journey into sales, the importance of mentorship, and the challenges of transitioning from a salesperson to a sales manager. They discuss the significance of sales training, building a trusting sales culture, and the role of metrics in performance. Lazzari emphasizes the art of questioning in sales and how credibility is built through insightful inquiries, ultimately leading to successful sales strategies. In this conversation, Brent Hoodenpyle and Don Lazzari delve into the intricacies of sales, particularly focusing on the entrepreneurial aspect...2025-05-0149 minPersuading For ProfitsThe Power of Prequalified Leads with Jim KlauckIn this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews The Radio Pitchman Jim Klauck, a seasoned radio professional specializing in direct response radio advertising. Jim shares his journey in radio, the mechanics of direct response radio, and how he helps clients in the home services industry generate leads and appointments through effective radio programming. The conversation delves into the importance of trust in radio advertising, the strategies for content creation, and the significance of call tracking to measure success. Jim also discusses his influences in the field and the unique opportunities available for aspiring radio...2025-04-2452 minPersuading For ProfitsThe WII-FM ApproachIn this episode of Persuading for Profits, Brent Hoodenpyle discusses the 'What's In It For Me' approach highlighting the importance of understanding the prospect's perspective in sales, particularly in radio advertising. He emphasizes the need for radio stations to improve their online presence, answer inquiries promptly, and provide compelling reasons for advertisers to choose them. The conversation underscores the significance of email marketing, urgency in sales, and the power of testimonials in persuading potential clients. Brent concludes with a call to action for radio stations to enhance their marketing strategies and engage effectively with prospects. You can also ...2025-04-1722 minPersuading For ProfitsThe Seller's Journey with Richard HarrisIn this episode of Persuading for Profits, Brent Hoodenpyle interviews Richard Harris, a seasoned sales trainer and consultant. They discuss the challenges in sales and marketing, particularly in the radio industry, and explore Richard's journey into sales, the importance of understanding the buyer's experience, and the role of skepticism in sales conversations. Richard shares insights on building trust with prospects, the significance of leadership in sales, and strategies for effective selling, including the concept of earning the right to ask questions. In this conversation, Richard Harris and Brent Hoodenpyle delve into the intricacies of sales, focusing on...2025-04-1054 minPersuading For ProfitsWhat is in Your Sales Arsenal?In this episode of Persuading for Profits, Brent Hoodenpyle discusses the essential tools and strategies for success in sales and marketing, particularly within the radio industry. He emphasizes the importance of building relationships, understanding client transformations, and arming oneself with knowledge and experience. The episode also highlights insights from previous guests and the significance of mentorship in developing effective sales techniques. You can also watch the full episode here.2025-04-0316 minPersuading For ProfitsUnlocking the Secrets of Effective Advertising with Charlie MogerIn this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Charlie Moger, a partner with the Wizard of Ads group. They discuss Charlie's extensive background in radio, his transition to independent consulting, and the evolution of radio advertising in the digital age. Charlie emphasizes the importance of branding versus sales activation in advertising strategies and shares insights on how to effectively pitch long-term advertising commitments to clients. In this conversation, Charlie Moger shares insights on building strong client relationships, the importance of understanding client needs, and the role of storytelling in sales. He emphasizes the need...2025-03-2048 minPersuading For ProfitsEd Winslow & The Art of Proof StackingIn this episode, Brent Hoodenpyle interviews Ed Winslow, author of 'Proof Stacking', who shares his unique insights into sales and marketing. Ed discusses his journey from real estate to developing a system that helps businesses overcome consumer doubt through proof and trust. He emphasizes the importance of consistency, credibility, and providing valuable information to clients. The conversation explores how to effectively use media visibility, educational content, and AI tools to enhance marketing efforts and stay top of mind with consumers. In this conversation, Brent Hoodenpyle and Ed Winslow explore effective sales strategies, emphasizing the importance...2025-03-1354 minPersuading For ProfitsImplementing Dr. Robert Cialdini's Principles in SalesSummaryIn this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, along with a newly added principle of unity. Brent emphasizes the importance of these principles in sales and marketing, providing real-world examples and practical applications for salespeople to enhance their effectiveness and build better relationships with clients. You can also watch the full ep here.2025-03-0627 minPersuading For ProfitsFrom Drummer to Sales Pro: Joe Piciacchio's JourneyIn this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Joe Piciacchio, who shares his unique journey from being a rock and roll drummer to a successful salesperson. Joe discusses the importance of sales techniques, learning from mentors, and the value of building relationships in sales. He emphasizes the significance of asking the right questions and the role of sales books in developing effective selling strategies. Joe also highlights the need for practice and self-reflection in improving sales skills, making this episode a valuable resource for aspiring sales professionals. In this conversation, Brent Hoodenpyle and Joel discuss various sales...2025-02-2746 minPersuading For ProfitsMastering Sales Onboarding: Keys to SuccessSummaryIn this episode of Persuading for Profits, Brent Hoodenpyle discusses the importance of effectively onboarding salespeople to ensure their success. He emphasizes the need to manage expectations, prepare new hires for the challenges ahead, and provide them with the necessary tools and support. By fostering a culture of high expectations and partnership, sales managers can help their teams thrive in a competitive environment. You can also watch the full episode here.2025-02-2013 minPersuading For ProfitsPairing Direct Response with Branded AdvertisingIn this episode of Persuading for Profits, Brent Hoodenpyle explores the two main camps of radio advertising: direct response and branding. He discusses the importance of measurable direct response advertising and the more abstract nature of branding, emphasizing the need for both strategies in a successful marketing mix. The conversation highlights the effectiveness of storytelling in branding, the power of celebrity endorsements, and the emotional connections that can be made through advertising. Ultimately, Brent advocates for a balanced approach that combines both strategies to achieve better results for advertisers. You can also watch the full ep here.2025-02-1316 minPersuading For ProfitsMastering Direct Response AdvertisingIn this episode of 'Persuading for Profits', Brent Hoodenpyle discusses the significance of direct response advertising in the current media landscape, particularly in radio sales. He emphasizes the need for compelling offers, urgency, and clear instructions to drive consumer action. The conversation also covers the importance of tracking results and maintaining accountability to ensure advertisers see tangible returns on their investments. Brent encourages radio advertisers to leverage their successes and implement effective follow-up strategies to maximize their advertising efforts. He concludes by recommending Dan Kennedy's book as a valuable resource for understanding direct marketing principles. You can also watch...2025-02-0617 minPersuading For ProfitsJared FullerIn this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Jared Fuller, a seasoned radio sales executive from LKCM Media Group. They discuss Jared's journey into radio sales, the evolution of the radio industry, and the challenges it faces today. Jared shares valuable insights for new sales executives, emphasizing the importance of building relationships and understanding the business. He highlights the significance of community engagement and grassroots marketing in driving success in radio advertising. You can also watch the full episode here.2025-01-3036 minPersuading For ProfitsNavigating the New Age of Radio Sales with Andy MeadowsIn the inaugural episode of 'Persuading for Profits', hosts Brent Hoodenpyle and Andy Meadows discuss the evolving landscape of radio sales and marketing. They explore Andy's background in radio, the current state of the industry, and the challenges faced by radio professionals today. The conversation highlights the importance of adapting to new realities, the role of account executives, and the necessity of building genuine relationships with clients. The episode concludes with insights on the future of radio and the impact of podcasting.2025-01-2326 min
Radio InfluencersDigital Tips & TricksWe've put together the best digital tips and tricks our guests have shared so far on Radio Influencers. Clips include Danny Hill's Instagram Hack, why Julie Bortnick says you can't over post, Brent Hoodenpyle's thoughts on the subscription model, TJ Taormino (The TJ Show) and localized digital content, John Reynolds on how we can make radio studios more video friendly and more. You can also watch the full episode here.2024-09-0320 minRadio InfluencersBrent HoodenpyleRadio Station Consultants' Andy Meadows talks with digital sales expert and Radio Update contributor Brent Hoodenpyle. The two discuss adjusting radio's outdated sales approach, applying the podcast business model to radio, turning on-air content into digital content and more. You can also watch the full episode here. 2024-06-041h 03