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Brent Kelly--The Agent Leader Podcast

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The Agent Leader PodcastThe Agent Leader PodcastBeyond the Policy: Transforming Insurance from Commodity to ConnectionIs your agency stuck selling insurance as just another commodity? In this powerful episode, Brent Kelly reveals how to shift that perception through meaningful communication and client connection.Learn how to differentiate your agency by going beyond the overused promises of "great service" and "experienced staff." We explore the "head, heart, and hands" framework with insights inspired by Kari Glennon—designed to help you connect with what your clients think, feel, and truly value.Highlights include:(01:00) - Insurance Is Not a Commodity(09:58) - Building Connections Through Understanding Clients(14:40) - Mastering Communication Skills in Insurance(19:15...2025-04-2439 minThe Agent Leader PodcastThe Agent Leader PodcastRow Together, Grow Together: Agency Alignment Secrets with Kari GlennonIs your agency rowing in the same direction—or just spinning in circles?In this episode, senior consultant Kari Glennon joins Brent Kelly to break down the real reasons insurance agencies struggle with internal misalignment—and what to do about it. From duplicated efforts to pricing uncertainty, Kari shares how a lack of formal communication and role clarity quietly erodes agency efficiency and culture.Discover how to transform internal conflict into collaboration, align sales and service teams, and build a structure where every team member knows their role and impact. We explore practical tools like stru...2025-04-1742 minThe Agent Leader PodcastThe Agent Leader PodcastFrom Chaos to Clarity: Turn Workplace Distractions into Peak ProductivityFeeling pulled in every direction in your agency? In this episode, Brent Kelly shares how to flip daily distractions into your biggest productivity wins. Inspired by Cal Newport’s Deep Work and Darren Hardy’s Insane Productivity, Brent offers practical strategies for creating focus zones, setting boundaries, and aligning your work with what truly matters.You’ll learn:How to identify and eliminate hidden productivity killersThe power of “productive discomfort” and why growth isn’t always cozyHow to use accountability and priorities to stay on trackWhether you lead an...2025-04-1037 minThe Agent Leader PodcastThe Agent Leader PodcastBuilding a Thriving Insurance Agency: Insights from Bravera LeadersIn this episode, Brent Kelly sits down with two dynamic leaders from Bravera Insurance, Brennan Quintus and  Tess Pergande, to uncover the key drivers behind their agency’s success. From fostering a strong team culture to leveraging open communication and strategic leadership, they share actionable insights that can transform any independent agency.Discover how Bravera prioritizes clarity in leadership, embraces change, and uses employee feedback to drive growth. Learn how they balance the natural tension between sales and service teams while fostering accountability and innovation. Whether you’re leading an agency or looking for ways to re...2025-03-2751 minThe Agent Leader PodcastThe Agent Leader PodcastUnlocking the Hidden Millions in Your AgencyIs your insurance agency leaving money on the table? In this power-packed episode, Brent Kelly reveals how to maximize your agency’s valuation by mastering the people side of the business. Discover the critical leadership shifts that drive real growth.Brent explores how to break free from a scarcity mentality and create an abundance-driven culture that fuels revenue, retention, and agency value. Learn how to align leadership, sales, and service teams for seamless collaboration and higher productivity. Plus, uncover strategies to turn part-time producers into full-time growth engines.This episode delivers a game pl...2025-03-1337 minThe Agent Leader PodcastThe Agent Leader PodcastThe Power of Standards Over GoalsIn this episode of the Agent Leader, Brent Kelly dives into the transformative power of setting standards over merely chasing goals in insurance agency leadership. Drawing inspiration from James Clear's "Atomic Habits," Brent explores how establishing consistent standards can turn your aspirations into tangible achievements. Discover actionable insights and tools to elevate your agency's performance through the alignment of culture, beliefs, and behaviors. (01:20) - Goals vs Standards in Leadership (06:27) - Establishing Standards for Goal Achievement (20:47) - Consistency Through Standards in Improvement (27:41) - Leadership Growth Learn...2025-01-2930 minThe Agent Leader PodcastThe Agent Leader PodcastProducing Agency Excellence with Dan ElliottDiscover the Secrets to Consistency and Balance in Insurance Sales In this episode, Brent Kelly sits down with Dan Elliott, managing partner of the Diebold Agency and a fourth-generation leader, to uncover how he steers his family-run business toward multi-location success. Drawing from his journey to leading the Diebold Agency to new heights, Dan shares proven strategies for mastering consistency in the ever-changing world of insurance sales. Highlights:  (03:00) - Achieving Consistency in Insurance Sales (12:55) - Building a Strong Sales Culture (22:07) - Balancing Work and Personal Life  Da...2025-01-2234 minThe Agent Leader PodcastThe Agent Leader PodcastElevate Your Leadership Game with Jill Wagner KellyJill Wagner Kelly, the Chief Distribution Officer at Grange Insurance, shares her profound insights from over 30 years in the insurance industry on this episode of The Agent Leader. Jill's journey from a personal lines underwriter to an executive leader is filled with pivotal moments and invaluable lessons in authenticity, mentorship, and leadership. Highlights include: (07:57) - The Power of Authentic Leadership (14:19) - Building a Diverse Personal Board (23:12) - Navigating Team Dynamics and Difficult Conversations (30:51) - Guiding Teams With Facts and Data (44:26) - Aligning Agencies for Success Throughout this episode, her philosophy...2025-01-1447 minThe Agent Leader PodcastThe Agent Leader PodcastAgency Growth Insights from 2024Join us on this special episode of the Agent Leader Podcast, where Brent Kelly, Roger Sitkins, and Kari Glennon explore transformative insights for insurance agencies drawn from 2024. Highlights include: (07:42) - Intentional Communication in Leadership (15:50) - Cohort Management and Practice Culture (26:54) - Maximizing Producer and Service Efficiency (39:57) - Elevating Efficiency (45:53) - Leveraging the Power of 80/20 (59:06) - Empowering Mindset for Success In our conversation, we address the importance of cohort management and practice culture, focusing on differentiated treatment based on performance levels. Learn...2024-12-311h 01The Agent Leader PodcastThe Agent Leader PodcastPlanning Your Purpose After Perpetuation with Mark RollinsIn this episode, Brent Kelly is joined by Mark Rollins, a former highly successful insurance agency leader and current founder of Retirement Transformed. Mark, also the author of The Evolving Man, shares insights that go beyond the usual financial aspects of perpetuation. Together, they explore the emotional and spiritual journey leaders face when transitioning from agency ownership, diving deep into vulnerability, authenticity, and the personal impact of retirement. Rollins reflects on his own agency success, while emphasizing the importance of identity, purpose, and staying active in retirement. Tune in for a conversation that wi...2024-09-1748 minThe Agent Leader PodcastThe Agent Leader PodcastMaximizing Agency Value with Max Olson of Legacy AdvisorsBrent Kelly sits down with Max Olson of Legacy Advisors, an expert in agency valuation, to discuss the strategies that can significantly increase the value of your insurance agency. Whether you're preparing for a buyout or simply want to boost your agency's future, Max shares key insights on optimizing revenue, streamlining operations, and securing the best price for your agency. Key topics include: (5:55) Success leaves clues, Max shares some areas where agencies have succeeded. (15:25) Mistakes agencies have made (23:00) The one thing that agency owners should be most focused on (30:00...2024-09-1035 minThe Agent Leader PodcastThe Agent Leader PodcastHow to Avoid the Good Results Traps in Your AgencyHow can good results be holding your agency back? Roger Sitkins joins Brent Kelly to dive deep into all seven of the Good Results Traps - or common challenges that many agencies face when they become content with merely good outcomes instead of pushing for the Best Version Possible results. This Good Results mindset prevents agencies from reaching their full potential and end up leaving millions of dollars of value on the table. Learn how to escape these traps, get a clear understanding of your current position, desired future state, and the steps...2024-09-0551 minThe Agent Leader PodcastThe Agent Leader PodcastUnlocking The Power of Talent & Technology in Your Insurance Agency - Trap #7Are you falling into Good Results Trap #7 by under-utilizing your agency’s technology and talent? In this episode of The Agent Leader, Brent Kelly dives into the critical importance of your agency’s talent and growth strategy. Brent emphasizes that the key to staying competitive and efficient lies in a proactive approach to investing in both your people and technology. (3:58) There's an undeniable link between employee development and organizational success. Learn how to invest in your team correctly. (17:36) As a leader, rethink your perspective on technology. It should not be a mere expense, but...2024-08-2724 minThe Agent Leader PodcastThe Agent Leader PodcastIgnoring the Power of the 80/20 Rule - Trap #6Skyrocket your agency's revenue by embracing proven strategies used by top-performing agencies. In this episode, Brent Kelly gets into how the 80/20 principle can revolutionize your business model, helping you focus on the top 20% of your clients who generate 80% of your revenue. Imagine the impact of having half your revenue come from just the top 5% of clients—it's not only possible but achievable with the right approach. Brent guides you through the essentials of client tiering, optimizing carrier management, and strategic resource allocation, all designed to streamline your operations and boost profitability. Whether you're an...2024-08-2025 minThe Agent Leader PodcastThe Agent Leader PodcastIs Accountability Ruining Your Strategy? - Trap #5Do your agency’s beliefs and behaviors align? Brent Kelly dives into Good Results Trap #5 which covers having limited or no culture of accountability in your insurance agency on this episode of The Agent Leader. Learn how fostering a Culture of Accountability  can not only boost performance, but also make your agency a beacon for top talent. Examine the critical role of Strategy and Accountability, and learn why no strategy can reach its full potential without a solid foundation of accountability. If you’re ready to transform your agency into its Best Version Possi...2024-08-1323 minThe Agent Leader PodcastThe Agent Leader PodcastPart Time Clients - Trap #4How can you turn part-time clients into full-time profits for your insurance agency? Brent Kelly shares the strategies that can transform your business model, boost your profitability, and secure your agency's future in this episode which continues our Good Results series with Trap #4 Part-Time Clients. Understand the critical importance of transitioning part-time clients to full-time status for your agency's sustainability. Brent shares strategic client engagement techniques that not only improve client satisfaction and loyalty but also enhance your agency's profitability and market competitiveness. To learn more about our programs for growth-minded agencies, visit www.sitkins...2024-08-0623 minThe Agent Leader PodcastThe Agent Leader PodcastPart-Time Producers - Trap #3What's the best way to scale your agency's revenue and ensure sustainable growth? Escape the Part-Time Producer Trap! Brent Kelly continues the Good Results Traps series with Trap #3, having part-time producers. Discover the critical elements that can elevate your agency from "doing ok" to thriving. Brent dives into the often-overlooked factors that are essential for agency success, including the strategic and financial models that provide a solid foundation for growth. Learn why part-time producers could be holding your agency back, and how increasing Time Spent Selling (TSS) can transition your team to full-time revenue generators.2024-07-3027 minThe Agent Leader PodcastThe Agent Leader PodcastHow Unique is Your Sales Approach? - Trap #2What is your agency's set offense? Can you clearly articulate the differences of your agency vs. everybody else? Are your pipelines overflowing? If any of those answers are no, you may be falling into Good Results Trap #2, which we cover on today's Agent Leader podcast. In this episode, Brent Kelly continues the Good Results Traps 7-part series by covering the “trap” of doing good despite having No Unique Sales Approach. Visit our site to Schedule your Free Agency Assessment You can go back to listen to Trap #1 – Having No Set Strategic of Financial Plan n...2024-07-2325 minThe Agent Leader PodcastThe Agent Leader PodcastTrap #1 – The Cost of Not Having a Clear PlanIs your agency getting good results? Careful, these good results could very well be traps that are holding your agency back from becoming its best version possible. In this first of a seven-part series, Brent Kelly talks agency leaders through the first trap - having no clear strategic or financial plan. Get ready to ask yourself if your business model is leading your agency to the place that you ultimately want to arrive at, along with more: (12:20) questions to ponder on your path to more success (19:08) Metrics and stats to measure2024-07-1625 minThe Agent Leader PodcastThe Agent Leader PodcastCollaborate and Thrive: Specialty Risk Success Story with Chance MorganWhat's the secret to sustaining impressive growth in your insurance agency year after year? Discover Specialty Risk Insurance Agency’s blueprint for achieving a staggering 32.4% year-over-year growth for 12 years straight in this episode of The Agent Leader podcast! Chance Morgan joins Brent Kelly to deep dive into the strategies, hiring philosophies, and training programs that have propelled an agency to remarkable success and resilience in the market. Discover how their agency's commitment to creating a supportive, family-friendly workplace coupled with a philosophy of collaboration over competition has fueled their impressive growth and cultivated a thriving in...2024-07-0947 minThe Agent Leader PodcastThe Agent Leader Podcast3 Must-Take Steps to Unlock Your Best Version PossibleIn this episode of the Agent Leader podcast, host Brent Kelly discusses the three steps to becoming a Best Version Possible agency. He emphasizes the importance of clarity, alignment, and focus in achieving agency transformation and growth. (5:30) It all starts with agency leaders answering three key questions for Clarity: where are we today, where do we want to go, and how are we going to get there? (8:00) The next step is getting alignment or buy-in with your entire team. (10:00) Step three is to take one key area and get laser-focused on it. 2024-06-2516 minThe Agent Leader PodcastThe Agent Leader PodcastUnlocking Excellence With AccountabilityAre you coming at accountability backwards? Brent Kelly discusses how to use accountability for success in your insurance agency on this episode of The Agent Leader. Discover the essential strategies for growth through insights on aligning your team, understanding roles, taking strategic actions, and the power of coaching to excellence. Learn how awareness and strategic client acquisition can transform your operations and lead to sustained growth. Plus, explore the role of accountability and continuous improvement in fostering a culture of excellence. Whether you're a leader looking to inspire your team or an individual...2024-05-2317 minThe Agent Leader PodcastThe Agent Leader PodcastCow vs. Buffalo MentalityAre you a cow or a buffalo in the insurance industry? Brent Kelly introduces a "cow mentality" and a "buffalo mindset" and how each pertains to different areas of an independent insurance agency. Learn how to shift from a cow to a buffalo with eight specific areas: Focus on problem vs. a focus on the solutions. (7:30) Activities vs. Results (9:00) Living in the past vs. Focus on what's next (10:07) Showing up and give up vs. Prepare and practice for desired results (11:43) Energy takers vs. energy makers (12:56) Complacent vs. Charging ahead (14:25) Already knowing vs. Always learning (16:55) Making excuses...2024-05-0925 minThe Agent Leader PodcastThe Agent Leader PodcastConnecting with CFOs to Achieve GoalsWhat's the secret to building powerful relationships with CFOs? Unlock the key to establishing meaningful connections with CFOs by understanding their priorities, challenges, and strategic goals with this episode of The Agent Leader. Brent Kelly and Kari Glennon dive into what makes a CFO tick, from the nuances of their day-to-day responsibilities to the overarching strategies that drive their decisions. Learn why empathy, strategic alignment, and thorough preparation are your best tools for engaging with these top executives. Whatever your role in an insurance agency, this conversation offers valuable insights into the CFO's...2024-05-0325 minThe Agent Leader PodcastThe Agent Leader PodcastDunking Agency SuccessBrent Kelly discusses the parallels between dunking a basketball and achieving success as an independent insurance agency in this episode of The Agent Leader. Brent explains how training applies to both basketball and insurance agencies. Much like our producer program, ProducerFit, which focuses on building foundational blocks for success, you can't build success with weak links. So how can you avoid weak links in order to achieve long-term success with your agency? Brent urges leaders to understand the importance of mindset, alignment, retention, performance, and productivity in the insurance industry. Whether you're looking...2024-04-2517 minThe Agent Leader PodcastThe Agent Leader Podcast3 Reasons You Aren't Cross SellingWhat are three reasons why agencies and their teams often avoid one of the most powerful areas of agency growth? Brent Kelly introduces the concept of the Ultimate Growth Strategy in this episode of The Agent Leader, along with the three reasons for avoiding this strategy: Complacency (6:30) Lack of capacity (7:40) Lack of confidence (9:43) If you're ready to address these issues and implement strategies to improve your agency results, visit www.sitkins.com To read the full transcript and access the Agency Transformation Scorecard visit our site 2024-04-1117 minThe Agent Leader PodcastThe Agent Leader PodcastThink vs. ThingIs what you're thinking stopping you from achieving? In this episode of the Agent Leader podcast, Brent Kelly and Roger Sitkins discuss the importance of beliefs and thinking in achieving success. Listen in for tips on how to turn internal convictions into external actions and desired outcomes. Our coaches are big believers in positive thinking as a driving force for desirable results. Learn how to adopt this same positive approach that is crucial for insurance agencies intent on improvement. Brent and Roger touch on strategies like targeted referrals and the reverse referral process, offering innovative...2024-04-0236 minThe Agent Leader PodcastThe Agent Leader PodcastIs "Good" Good Enough?In this podcast episode, Brent discusses the easy, normal, and comfortable things that insurance agencies often do that can hinder their long-term growth and success. Listen as Brent highlights four specific areas where taking the easy way currently could be making your future harder: Accountability (6:20) Productivity (11:30) Agency profitability (13:50) Having a defined selling system (17:17) Isn't it time you step out of your comfort zones and start doing the harder things upfront, to achieve better results in the long run? To access our free resource, the Agency Transformation Scorecard, which provides feedback on key areas...2024-03-2126 minThe Agent Leader PodcastThe Agent Leader PodcastBest Way to Transform Your Agency into a Sales PowerhouseWhat's the secret to transforming your independent insurance agency into a high-performing powerhouse? Discover the undeniable power of a structured selling process in our latest episode. Brent Kelly delves deep into why relying solely on talent isn't enough and how a systematic approach can significantly elevate your agency's success. Learn the critical difference between talent and the ability to teach, and understand why preparation goes beyond mere planning to become your ultimate competitive version. We highlight the value of a sales playbook, likening it to a 'set offense' in sports, and explore how...2024-03-0720 minThe Agent Leader PodcastThe Agent Leader PodcastThree Questions Everyones Asking About YouIn this podcast episode, Brent Kelly discusses three important questions that people are asking about you as an agency leader: "Can you help me?" (3:00) "Do I trust you?" (8:43) "Do you really care about me?" (15:00) Brent emphasizes the importance of these questions in determining a leader's impact, influence, and results. Listen in for practical examples and suggestions for improving your status in each of these areas. To take the Agency Transformation Scorecard quiz, visit www.sitkins.com/scorecard to gain awareness and clarity about your agency's current standing. To watch the video or read...2024-02-2925 minThe Agent Leader PodcastThe Agent Leader PodcastUnlock Agency Growth by Eliminating Hysterical ActivityUnlock the secrets to skyrocketing your agency's revenue and client satisfaction by escaping hysterical activity! Roger Sitkins joins Brent Kelly to unravel the art of prioritizing top customers, managing the 80/20 rule, understanding revenue concentration, and much more. Whether you're struggling with client management or looking for ways to boost your profitability, this episode has got you covered with Seven Ways to identify if you're stuck in Hysterical Activity on the Way to the Grave, and how to escape it: The Call Me Syndrome (6:00) Confuse Pay Time with No Pay Time (9:10) Practice Quoting (13:07) Lack of a Sunday...2024-02-1546 minThe Agent Leader PodcastThe Agent Leader PodcastMastering Conversations: Guide the Talk to Success in InsuranceIn this podcast episode, Brent Kelly discusses the importance of asking questions in order to improve communication, engagement, and connection with others. Brent emphasizes that asking questions is the number one skill to learn for agency leaders, sales professionals, and insurance service professionals. Listen in for four reasons why asking questions is important: (5:36) #1- It allows you to truly control the conversation. (8:23) #2 - It creates pain and opens new files (11:03) #3 - Questions provide buy-in (12:29) #4 - Asking questions creates action Brent also highlights the difference between closed-ended questions...2024-02-0828 minThe Agent Leader PodcastThe Agent Leader PodcastDon't Run Your Agency on One WheelIn this episode of the Agent Leader Podcast, Brent Kelly discusses the importance of aligning all aspects of your insurance agency - sales, service, leadership, and marketing. Brent emphasizes the need for three areas to align your agency and improve overall performance: Commitment (8:15) Culture (11:00) Communication (12:40) Listen in for examples of how sales and service, leadership, and marketing should work together to create a high-performance team. If you want to align your agency with the resources and programs available visit sitkins.com/experience2024-02-0124 minThe Agent Leader PodcastThe Agent Leader PodcastNo Practice Quoting!Brent Kelly dives into three reasons why Practice Quoting is Stupid in this episode of The Agent Leader. What is practice quoting? We define it as "the art of providing a quotation to an unqualified prospect in order to force the incumbent agency to lower their renewal price while retaining the account." Practice quoting is a waste of time, energy, and money for insurance agencies. Need more reasons why practice quoting is a bad idea?: #1 - It undermines your professionalism as an insurance agent. (6:48) #2 - It eliminates the opportunity for proper...2024-01-2525 minThe Agent Leader PodcastThe Agent Leader PodcastDon't Be Afraid to Be Great with Jim Koster of TRICORIn this episode, host Brent Kelly interviews Jim Koster, the Vice President of Sales for Property & Casualty at TRICOR Insurance to discuss the challenges and successes of building a growth-oriented agency culture. Jim emphasizes the importance of finding quality producer candidates, and investing in training and development to ensure their success. He also highlights TRICOR's success in implementing high-performance teams and the Green Zone approach, which has led to improved relationships, high retention rates, and organic growth. In the end, Jim advises listeners not to be afraid to be great and to focus on mastering...2023-12-0731 minThe Agent Leader PodcastThe Agent Leader PodcastWorld Class Leadership Produces World Class Results with Chet Rhoads of HUBIn this episode of the Agent Leader podcast, host Brent Kelly interviews Chet Rhoads, president and CEO of HUB Three Rivers. Chet discusses how his leadership tactics have helped double the size of their agency while maintaining a great culture. Listen in for highlights on organic growth, the significance of role-playing, and executing the right behaviors to further your career in the insurance industry. If you want to get great results for your agency like Chet, visit sitkins.com/fasttrack to learn more about our programs. 2023-11-2432 minThe Agent Leader PodcastThe Agent Leader PodcastPlanning Agency Growth with Harrison Brooks of Reagan ConsultingIn this episode Brent Kelly interviews Harrison Brooks, a partner and consultant at Reagan Consulting, to discuss the growth and challenges faced by independent insurance agencies. Harrison shares success stories of agencies that have grown their revenue and offers advice on how to compete in the current marketplace. Harrison emphasizes the importance of being creative, equipping employees with the right questions to ask, offering more than just economics to retain talent, and institutionalizing the business to create a unique client experience. Harrison concludes by highlighting the significance of investing in unvalidated producers, and...2023-11-1640 minThe Agent Leader PodcastThe Agent Leader PodcastBe Like Mike Malinowski of EHD Insurance AgencyIn this episode of the Agent Leader podcast, Brent Kelly interviews Mike Malinowski, the president and CEO of EHD Insurance. Mike and Brent dive into the challenges and successes of running a successful insurance agency, with highlights including: the importance of developing a sales culture within the agency the benefits of creating a separate business unit for smaller accounts. the value of continuous learning and personal development for insurance professionals. Listen in for tips on the importance of leadership, culture, and ongoing education in the insurance industry. If you want to Be Like Mike and...2023-11-0932 minThe Agent Leader PodcastThe Agent Leader PodcastA Holistic Approach to Growth with Jim Welsh of WIS&G Insurance AgencyIn this episode of the Agent Leader podcast, Brent Kelly interviews Jim Welsh, the CFO of Winton-Ireland, Strom & Green (WIS&G), a California-based insurance agency. Jim Welsh shares his experience so far working with the Sitkins Group to improve their agency's performance, especially finding value in the holistic approach of our training programs. Get ready to hear how identifying and leveraging their points of differentiation and deepening their relationships with clients through community-oriented events has become part of the culture at their agency. Jim doles out advice for younger professionals on taking risks...2023-11-0224 minThe Agent Leader PodcastThe Agent Leader PodcastAvoiding the Four Most Dangerous Trends Impacting Your Agency in 2024The recent Best Practices Study showed that the most critical issue facing independent insurance agencies today revolves around one thing, people. How can you find, develop, and retain the best talent?    This episode is a special replay of a Live webinar with Brent Kelly built to help show you how to: Get your sales & service teams working together; same goal, different roles. Increase productivity to get your Producers in the "green zone" at least 80% of the time. Structure your teams and processes to allow for greater capacity. Free up time for you to actually focu...2023-10-2733 minThe Agent Leader PodcastThe Agent Leader PodcastThis is Not an Emergency!In this episode of the Agent Leader podcast, Brent discusses the issue of treating everything as an emergency in your insurance agency. He emphasizes that not everything is an emergency, and treating everything as such can cost the agency time, money, and create culture issues. Brent shares insights from conversations with agency leaders in our coaching programs, highlighting the importance of defining what constitutes an emergency and empowering and trusting the team to handle non-emergencies. To read the full transcript or watch the video recording of this episode, visit sitkins.com/blog/this-is-not-an-emergency2023-10-1917 minThe Agent Leader PodcastThe Agent Leader PodcastAre They Not Interested, or Are You Not Interesting?In this episode of The Agent Leader, Brent Kelly discusses the importance of becoming more interesting in order to be more successful as a leader or professional in the insurance industry. So how do you become a more compelling and engaging communicator in order to connect with others and build relationships? As Dale Carnegie said "to be interesting, be interested." With that in mind, what is your communication growth plan? It's worth crafting one so you don't look back at a year or three years or five years and realize you haven't grown. ...2023-10-1134 minThe Agent Leader PodcastThe Agent Leader PodcastHow to Avoid the Multi-Million Dollar Mistake Most Agencies MakeWhat is the greatest asset your agency possesses?Technology? Data? Insurance carrier relationships? Community involvement? Knowledge? Credibility?While all of these are great assets, the number one asset every agency has is its people.In fact, in the recent Best Practices Study, the concept of developing your people was mentioned 8 times in the opening section - with IT’S ALL ABOUT THE PEOPLE!The problem is that most agencies don't have a true plan or process for developing, growing, and training their most important asset.During this replay of a live presentation, Brent Kelly, Pr...2023-09-141h 00The Agent Leader PodcastThe Agent Leader PodcastMeaningful Meetings with Ben Zimmer of Ethos Insurance and Risk ManagementBrent is joined by one of our awesome members, Ben Zimmer, CEO and founder of Ethos Insurance and Risk Management. Ben is an excellent example of the growth-minded leaders we like to work with at Sitkins Group, and when you listen you'll know why. Get ready for an impactful discussion with Ben on what is working in his agency - that's been growing 20-25% YOY. As the episode title implies, Ben's agency is a true believer in the organization of meaningful meetings. Learn how Ben's agency has grown from Vulnerability with Accountability, and...2023-08-3150 minThe Agent Leader PodcastThe Agent Leader PodcastControlling the ControllablesHow often do you or the people in your agency focus on things that, although they may be impactful, they have no control over? How much time, energy, and effort goes into anger, frustration, or anxiety wasted on others' mistakes that we can't change?Do others' actions impact you? Yes. But the bigger question is, do they control you?In this episode of the Agent Leader, Brent Kelly will provide ideas on where agencies can take charge of areas of impact vs spending too much time, energy, and effort in areas outside of their true...2023-08-1736 minThe Agent Leader PodcastThe Agent Leader PodcastProducer Improvement StrategiesHave you ever wondered what you could gain from producer training program? You're not alone, producers keep asking if our programs are right for them. Brent Kelly goes over the core strategies from our #1 program, ProducerFit, to help develop insurance producers. Get ready to take notes on the tips to success in insurance sales that Brent shares from our 8-week virtual program. Whether you're a veteran in the insurance industry or a brand-new producer, we guarantee you'll get better results with ProducerFit. If you're ready to increase your sales, have full pipelines and create the perfect schedule...2023-07-2031 minThe Agent Leader PodcastThe Agent Leader PodcastThree Shifts to Become IndispensableBrent highlights three shifts that insurance agencies can make to truly become indispensable in their marketplace. As an agency leader, or within your agency, your agency culture, what needs to change to get you to the next place? Follow along as Brent goes over three shifts you can make to transform into indispensable, along with some deep questions to ask yourself as a leader. Shift 1: Shifting from quotes to risk advice Shift 2: Shifting from transaction to relationships Shift 3: Shifting from a vendor to a risk partner ...2023-06-2023 minThe Agent Leader PodcastThe Agent Leader PodcastIncreasing Service Capacity in Your AgencyRoger Sitkins and Brent Kelly finish their discussion on Service Capacity in Part Two of our Two-Part Series on Sales & Service Capacity.  Listen in as Roger shares how simply knowing your numbers can increase your service capacity, how to use technology to enhance client relationships, and KPI's to help you measure capacity in your agency. If you missed part one, you can catch it on our playlist or website, Increasing Sales Capacity To learn more about our programs for independent insurance agencies, visit www.sitkins.com/experience2023-05-3121 minThe Agent Leader PodcastThe Agent Leader PodcastSales Leadership CapacityBrent Kelly continues his series on capacity and shifts it into the 4M's of sales leadership from a book called Becoming a Person of Influence by John Maxwell. Listen in and take notes as Brent talks you through what these 4M'S mean to you as an insurance agency sales leader. 5:00 – Model – To model the right behaviors and strategies are 6:50 – Motivate – Provide motivation, understanding, and support 7:53 – Mentor – Provide Mentoring and coaching when you go deeper with those that you serve 18:20 - Multiply – Getting great buy-in and watching your investments in your people multiply If you’re ready to increas...2023-05-0227 minThe Agent Leader PodcastThe Agent Leader PodcastIntentionalityBrent Kelly starts this episode off with a challenge to insurance professionals - how many of the things that you can control are you truly in control of? How much of your time, energy, and effort is lived with intention, intentionality, versus accidental and reactive? With that in mind, Brent goes through three areas where you can be more intentional to become your best version possible. Be Intentional with your communication Be intentional with your calendar Be intentional with your commitments Listen in for specific examples for each of these three areas of...2023-02-2825 minThe Agent Leader PodcastThe Agent Leader PodcastA Culture of Excellence in Your AgencyBrent shares some solo thoughts on a really important topic today - your agency's culture.  What is a culture of excellence? What does a culture of excellence mean to you as an agent leader, to your agency, your team, your clients, and your community? You name it. It's all about a culture of excellence. So let's go deeper in this idea of what excellence means to you and having the ultimate competitive advantage.  Listen as Brent shares some heartfelt clues to success on becoming the competition that is feared, never losing to someone who is mo...2023-02-0830 minThe Agent Leader PodcastThe Agent Leader PodcastTen Building Blocks of Producer SuccessBrent Kelly gives an overview of our producer improvement program, ProducerFit by sharing the 10 Foundational Blocks of Producer Success.  As Brent goes through this list, ask yourself how well you as a producer, or your sales team, are doing in this area. Get ready to rate yourself on these 10 foundational blocks of insurance producer success: Having a high performance team Having your producers in the game Continuations, not renewals Relationship Management Pipelines that are comprised of Future Ideal Clients Having a unique Selling System Relentless Preparation Ultimate marketing strategy Having a sales playbook Personal Accountability I...2023-01-2523 minThe Agent Leader PodcastThe Agent Leader PodcastHoliday Wish List for AgenciesOur coaches, Roger Sitkins and Brent Kelly, talk over a Christmas Wish List for independent insurance agencies in this episode of The Agent Leader. Get ready to imagine your agency accomplishing the following things in 2023 and beyond: Having your entire team 100% aligned around a common goal. Have all of your team members in ongoing personal development programs Sales and Service teams working together as High Performance Teams Improve your Sales and Service Capacity Weekly sales Improvement Meetings 90%+ of your producers meet or exceed their sales goals every year Achieve a 99% effective retention rate on the clients you want...2022-12-2144 minThe Agent Leader PodcastThe Agent Leader PodcastDesigning Your Best Version Possible AgencyWhat is the best version possible of an insurance agency? This episode is a recording of a live webinar hosted by Brent Kelly where he addressed this question.  The foundation for every successful insurance agency is alignment of leadership, sales, service and operations. Learn how to align the same goals with different roles, improve buy-in with your team, and how to get tangible results. Get actionable ideas, and a fresh perspective of leadership for independent agencies today. To watch the full playback of this webinar, visit https://www.sitkins.com/bvpx_s...2022-10-261h 02The Agent Leader PodcastThe Agent Leader PodcastSales Leaders' Three C'sBrent's talking straight to you, Sales Leaders, in this episode of The Agent Leader podcast. This is a holistic message for the sales leaders in the agency, and others as well, focused on the Three C's - clarity, consistency, commitment. It's something that we talk about frequently and to go back to the very root cause of the clarity, consistency, commitment is a conversation that Brent had with Roger Sitkins almost five years ago now. Every successful producer, agency, and sales leader have Clarity - they know where they want to go and have a plan to get there. Consistency...2022-01-2732 minThe Agent Leader PodcastThe Agent Leader PodcastBe So Good at the Basics That You're Cutting EdgeRoger Sitkins joins Brent for another episode of The Agent Leader, focused on a great Joe Calloway quote - "Be so good at the basics that you are considered cutting edge." This idea speaks so much on everything we do at Sitkins with independent insurance agencies, focusing on consistency in the basics to build success. Listen in for a great conversation on asking for referrals, low-risk practice, having points of differentiation, and more key points of creating a true sales organization. If you're ready to get great results for your insurance agency and go through a 90-day Deep Dive with...2021-11-2335 minThe Agent Leader PodcastThe Agent Leader PodcastPlay a Bigger Game - Interview with Todd LykkeAgency leader Todd Lykke joins the Agent Leader podcast to talk strategies as a true Sales Organization. Todd shares great tips on how he has grown his agency by focusing on sales and always looking for what's next. Listen in as Brent and Todd discuss mindset, strategies, and discipline that you can apply to your independent insurance agency. If you're interested in getting the same results as Todd's agency, TCL, and other member agencies, visit www.sitkins.com/aim To view the video of this podcast or read the transcript: https://www.sitkins.com/blog/mindset-strategy-and-discipline #InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining ...2021-11-1031 minThe Agent Leader PodcastThe Agent Leader PodcastBe a Goldfish - Interview with Sales Leader Paul CorderBrent is joined by Paul Corder, the Senior Director of Sales and Marketing for Peel & Holland in this episode. Paul shares some struggles, lots of successes, and core processes that are driving their success. Gain great tips from this insurance agency's experience building value and relationships with clients - and hear some great quotes along the way. If you're interested in getting the same results as Peel & Holland and other member agencies, visit www.sitkins.com/aim #InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent...2021-11-0326 minThe Agent Leader PodcastThe Agent Leader PodcastQuality of QuestionsListen in as Brent discusses how the quality of questions you ask clients, prospects, and yourself can help propel your career forward. Learn how to move from Can I, to How Can I, and finally How Will I... to make your goals a reality. Let's accelerate your success, visit www.sitkins.com/aim To learn more about our producer sales course: https://www.sitkins.com/profit Want to see all of the events we have coming up? https://www.sitkins.com/eventcalendar Subscribe to our channel: https://www.youtube.com/c/Sitkinselect Listen to the Agent Leader podcast: https://www...2021-10-2710 minThe Agent Leader PodcastThe Agent Leader PodcastDo Not Complain About That Which You TolerateThis episode focuses on a phrase that pertains to most insurance professionals, "Do not complain about that which you tolerate." Brent goes through ways that producers, sales managers and agency leaders can all use this phrase to make improvements to their routines. Brent's challenge to all his listeners is to identify one area, whatever your agency role is, one thing that you've been complaining about too long that you're finally going to say enough is enough. Take the first step to make sure that in the future, this becomes certainly much less of an issue or a problem for you...2021-10-2022 minThe Agent Leader PodcastThe Agent Leader PodcastWhat's the Value of an Appointment?Roger Sitkins joins Brent to talk about a new breakthrough for insurance agencies and producers - the true value of an appointment. Listen in as they discuss the impact an appointments value has for producers and agencies. Learn new strategies focused on TSS, Time Spent Selling, and how to get producers in the green zone doing the four key money making activities: sales, the continuation process, relationship management, and pipeline building. #InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our...2021-10-1226 minThe Agent Leader PodcastThe Agent Leader PodcastFive Critical Mindsets of Successful Insurance ProfessionalsRoger Sitkins joins Brent Kelly for another episode of The Agent Leader, focused on the Five Critical Mindsets of Successful Insurance Professionals. Listen in as the coaches talk through each mindset: Relationships, Productivity, Growth, Integrity and Alignment, and how they pertain to you and your career in an independent insurance agency. To access the Agency Scorecard, visit www.sitkins.com/scorecard or to learn more about our All Inclusive training programs, visit www.sitkins.com/aim2021-09-2359 minThe Agent Leader PodcastThe Agent Leader PodcastSpecialized for Success - Interview with Joe VensProducerFit graduate and Risk Advisor, Joe Vens, joins Brent Kelly for this episode of The Agent Leader podcast. Joe drops great tips for younger (and experienced but still growing) insurance producers including: - "People won't care how much you know, until they know how much you care." - Having a niche separates you from 95% of your competition that identifies as more generalist type insurance agents. - How you can create impact from sharing your value proposition in a different way. - In negotiating, you're always in the best position when you're willing to walk away from an opportunity. - If...2021-09-0942 minThe Agent Leader PodcastThe Agent Leader PodcastTransform Your Agency Without Losing Your SanityWhat’s holding you back? In Brent Kelly's most recent webinar he discusses three traps that prevent agencies from becoming their best version possible. If you're ready to transform your insurance agency without losing your sanity, listen in to the audio playback of this webinar now! To access the Agency Scorecard, visit www.sitkins.com/scorecard or, learn more about the all-inclusive model that allows your agency access to all of our training programs for CEOs, CROs, Producers and Account Managers, visit https://www.sitkins.com/aim2021-08-251h 02The Agent Leader PodcastThe Agent Leader PodcastDoer or Dabbler?It all starts with a decision - are you going to simply dabble in areas of your agency, or are you going to get laser-focused to achieve the results you desire? In this episode of The Agent Leader podcast, Brent Kelly discusses how insurance agency leaders can transform from a dabbler into a doer. Every insurance professional needs to make a decision somewhere along the lines of "This is who I am. This is who we're going to be. This is what it's going to look like." You need to have a compelling vision that you can work towards, and...2021-08-0528 minThe Agent Leader PodcastThe Agent Leader PodcastIs Your Agency Doing the Limbo?Is your insurance agency doing the limbo? In this episode Brent Kelly and Roger Sitkins discuss 3 key areas where agencies might be bending to get below the bar versus finding ways to hop over the bar and achieve excellence. To learn more about our all-inclusive training programs, visit www.sitkins.com/programs2021-07-2930 minThe Agent Leader PodcastThe Agent Leader PodcastThe Four R'sRoger Sitkins joins Brent Kelly in the first of our new four-part series based around the lessons that we've learned the past year that we want to share with you, the agency leader. This episode provides an overview of high-level things that we've seen and the impact they've had on agencies in the last year or so, focused on the Four R's - results, relationships, retention, and referrals. Keep listening as we dive into specific topics for the next three episodes. As always, if you want to know more about our all-inclusive training program, visit https://www.sitkins.com/programs...2021-05-1330 minThe Agent Leader PodcastThe Agent Leader PodcastLeveraging Your Most Vital SkillIn this episode, Brent Kelly talks about the most vital skill that is often under-utilized and not leveraged as highly as it should be. This vital skill has been talked about before in this podcast, but there's a much deeper level to it. So, what’s the skill, and what are the three areas that this specific skill must be utilized in? As an agent leader where you're leading a team, or you're a sales professional out there leading your clients, or if you're a claims person or service person and you're out there having these conversations – it all comes down...2021-05-0617 minThe Agent Leader PodcastThe Agent Leader PodcastWhat Are You Willing to Give Up?What are you willing to give up to go up? In this episode, Brent Kelly discusses some tradeoffs you can make in both your personal and professional life to become your best version possible. Change is hard, but it's often worth it in your quest to hitting your full potential. If you're sick of running out of time and energy while trying to reach your goals, visit www.sitkins.com/programs to learn more about our upcoming programs.2021-04-1515 minThe Agent Leader PodcastThe Agent Leader PodcastThe Two Attributes of Dynamic LeadersIn this episode of the Agent Leader podcast, Brent Kelly shares the Two Attributes of Dynamic Leaders. If you're an insurance professional, or just anyone looking to better themselves, get ready to take notes. The first attribute of dynamic leaders is that they're insanely curious. The top professionals we work with from the best agencies are always wanting to learn more and are asking the most questions. How curious are you? Brent gives you 3 basic questions that you should ask yourself and think about: How can I add more value to myself? How can I add more value to my...2021-03-0422 minThe Agent Leader PodcastThe Agent Leader Podcast3 Keys to Agency Growth WorkshopWhat separates the highest growth independent agencies from the rest? In this recording of a live, interactive workshop, Brent Kelly shares the three keys to unlock agency growth. #1 - Mindset What is the culture of your agency? If we asked you to describe what your agency culture is today, would it really be what you want it to be? Beliefs drive behavior. #2 - Skillset What is the current training and development plan for your agency? Does one even exist? You can't expect your people to get better if you don't provide the opportunity to continue to grow and learn. #3...2021-02-2651 minThe Agent Leader PodcastThe Agent Leader PodcastAgency TransformationRegular guest Roger Sitkins joins Brent Kelly to discuss 3 Key Areas for transformation in your agency. Mindset – Are you thinking big enough? Is your mindset filled with truth or head trash? Skillset – What are the skills that you and your agency need to transform in? How can you improve in vital skills such as Communication? Environment – Surround yourself with people who will challenge you to think bigger, and fill your bucket with resources that will help you get better. Brent closes the episode with one action item for all listeners: Ask yourself – “What is one item you’ve been talking about for to...2021-02-1631 minThe Agent Leader PodcastThe Agent Leader Podcast10 Lessons from the Super BowlThis episode features regular guest and CEO of Sitkins Group, Inc, Roger Sitkins. Roger and Brent go over 10 lessons from the recent Super Bowl, what we as professionals can learn from Tom Brady and others that play at the top of their game. While you listen to the 10 lessons, Brent closes out with 10 Questions for agency leaders and insurance professionals: When and how do you practice? What is your set offense? Whats your continuation process? What are you known for? Who do you learn from? Who cheers for you? Who does your culture currently attract? What are you measuring and...2021-02-1034 minThe Agent Leader PodcastThe Agent Leader PodcastThe Law of Diminishing IntentWhat is something that you know if you were to do it, your life and business would be better, but you keep putting it off? In this episode, Brent discusses how you can avoid getting stuck on Someday Isle..."Someday I'll have the agency I dreamed of..." and instead get the momentum going to make meaningful change now. If it's important to you, the time to act on it is now. Get the motivation, and momentum, from Brent in this episode, and check out how we can help you keep the momentum going for your whole agency at www.sitkins...2020-11-2513 minThe Agent Leader PodcastThe Agent Leader PodcastCultivating an Environment of GrowthChange is a choice, and sometimes a very necessary one. In this episode, Brent Kelly goes over what choices, and changes, you can make to cultivate an environment of growth in your insurance agency. To learn more about how we help agency leaders and producers Sell More, Retain More and Earn More, visit www.sitkins.com2020-11-0521 minThe Agent Leader PodcastThe Agent Leader Podcast3 Excuses to Not Leverage Virtual PresentingWhy is it that you're still not embracing the power of virtual presenting? In this episode, Brent Kelly goes over 3 excuses you or your agency might be using to still not be leveraging the power of virtual. If you recognize any of these excuses, Brent will give you a good push to get out of your comfort zone and into a growth zone of becoming a powerful virtual presenter. What have you found works well for you in the virtual world? Let us know, and connect with us at www.sitkins.com2020-10-2124 minThe Agent Leader PodcastThe Agent Leader PodcastReplicating Average - Mistake #4You can't have a differentiated sales system if you don’t know how you’re different. In this episode, Brent Kelly goes over the fourth mistake agency owners often make - Replicating Average. Does your agency have a unique process and way of doing things that truly sets you apart? Or is your differentiation actually generic? We promise you this works - One of the agencies we work with was able to generate $750k in new revenue by focusing on not replicating the average. To learn more about our CEO Boot Camp and how we help insurance agencies sell more, reta...2020-09-1622 minThe Agent Leader PodcastThe Agent Leader PodcastYour Ultimate Competitive AdvantageWhat is the greatest competitive advantage for insurance companies? Hint - it's not product and price! Listen in as Brent Kelly and his regular guest, Roger Sitkins, discuss how agency owners and producers can gain the ultimate advantage over their competition. To learn more about how we help agency owners Sell More, Retain More, Earn More and Lead More, visit www.sitkins.com2020-06-2328 minThe Agent Leader PodcastThe Agent Leader PodcastDesign or Default?Are you running your business by design or by default? In this episode Brent Kelly and his regular guest, Roger Sitkins, talk about designing your future intentionally. You need to go DEEP - Delivering Excellence in Every Process - to truly get the results you want out of your agency. To learn more about how we help agency owners2020-05-2833 minThe Agent Leader PodcastThe Agent Leader PodcastLeaders See MoreHow are you dealing with the coronavirus crisis as a leader? Brent Kelly discusses ways that Leaders Can See More, and further, in their agency by doing the prep work now, to have a brighter future. Now is the time to be seeking clarity both internally and externally. To learn more about how we help independent insurance agencies Sell More, Retain More and Earn More, visit www.sitkins.com.2020-04-2425 minThe Agent Leader PodcastThe Agent Leader PodcastGrowth or Goals?Are you focused on goals, or growth? In this episode, Brent Kelly and Roger Sitkins discuss how focusing on goals doesn't guarantee growth. What do you need to implement in your career, and life, to switch from hitting goals, to hitting growth? Remember, wherever you are today is based upon the decisions you've made in the past. Wherever you wind up in the future is based on what decisions you make, and implement today. To learn more about how we help insurance agencies focus on growth, visit www.sitkins.com.2020-04-1632 minThe Agent Leader PodcastThe Agent Leader PodcastThis is the time to go to the SPAIn this episode, Brent and Roger discuss how this month of isolation is actually the perfect time to go to the SPA...and no, we don't mean leaving your house! Listen in to get tips on how to make your own luck out of this situation, by finding key areas of your business and life where you can prepare today to produce tomorrow. As Brent mentioned, we have launched our virtual ProducerFit program, starting in May. This is the time to make the most important investment you can make.....in YOU. Learn more about our virtual producer improvement program and...2020-04-0927 minThe Agent Leader PodcastThe Agent Leader PodcastDeep Learning ExperienceWhat is a Deep Learning Experience? Brent Kelly and his guest this episode, Roger Sitkins, go into what a Deep Learning Experience (DLX) could do for you and your insurance agency. The first level is awareness, and realizing you have not been going truly deep enough to make the big changes in your agency. There's always more great ideas, than there is time to implement them. Listen in to hear some great ideas on how to go deep with your agency. To learn more about how we help insurance agency leaders and producers sell more, retain more, and earn more...2020-03-2625 minThe Agent Leader PodcastThe Agent Leader PodcastLeading Through UncertaintyWhat can you do today to best position yourself for tomorrow amidst the Coronavirus crisis? How will you add value to, and be a resource for, those around you during these crazy times? Check out Brent Kelly's ProFit Tip on three things you can do as an agency leader to be proactive and lead during uncertainty caused by COVID-19. To learn more about we are helping insurance agency leaders sell more, retain more, and earn more, visit www.sitkins.com2020-03-2012 minThe Agent Leader PodcastThe Agent Leader Podcast3 Reasons Agencies Fail to ExecuteWhy are you not doing the things you know you should do? There's 3 areas that stand out to Brent Kelly as to why insurance professionals and leaders fail to execute. Are you guilty of one, or more of these that are holding you back from executing and performing at a higher level? What is one area in your life/career,etc where you are failing to #execute? To learn more about ProducerFit and more programs we offer for insurance leaders and producers, visit www.sitkins.com2020-03-1111 minThe Agent Leader PodcastThe Agent Leader PodcastThe 4 Beliefs That Drive Agency ResultsThere's four types of beliefs that are absolutely critical to your agency's success. Beliefs drive behaviors, so are your behaviors aligned with your goals? In this episode, Brent Kelly goes over the four beliefs that drive agency results and are critical for every insurance professional to have. To learn more about our upcoming ProducerFit program and more events for agency leaders and producers, visit www.sitkins.com2020-03-0515 minThe Agent Leader PodcastThe Agent Leader PodcastAgency Selling SystemsIn this episode, Brent Kelly and Roger Sitkins, CEO of Sitkins Group, Inc. discuss insurance agencies selling systems and the importance of them. What is your agency's set offense, your way of doing business? Do you even have one, and if not, why should you? Learn what an Agency Selling System looks like and how to establish one in your agency. To learn more about how we help insurance agency leaders and producers sell more, retain more and earn more, visit www.sitkins.com or register for our upcoming ProFit Networking event at https://www.sitkins.com/profitnet2020-02-2730 minThe Agent Leader PodcastThe Agent Leader PodcastObjections to the 80:20 RuleIf you know you can better leverage your time, efficiency and effectiveness with your clients, why don’t you do it? In this episode, Brent Kelly goes over the 80/20 rule for your book of business, and then dives into the objections that stop you from acting on it. Is it that you're hesitant to have to "give up to go up" in your career? To learn more about our ProFit Networking event or how we help agencies sell more, retain more and earn more, visit www.sitkins.com2020-02-2028 minThe Agent Leader PodcastThe Agent Leader PodcastPipeline DevelopmentThis episode, part of the series on our Sitkins Core Strategy for Agency Success, Brent focuses on Future Ideal Client (FIC) Pipelines. Do you have a pipeline full of ideal clients, or a database of hope? Brent discusses how to fill your pipelines by looking at your current top clients. To learn more about our premiere networking event for agency leaders, ProFit Networking, visit https://www.sitkins.com/profitnet2020-02-1322 minThe Agent Leader PodcastThe Agent Leader PodcastPoints of DifferentiationDo you have five true points of differentiation in your agency? It's critically important that you do, and Brent Kelly's ProFit Tip of the week focuses on how you can get PODs in place that open new files for your future ideal clients. This is the fourth of seven core strategies for agency success we teach and preach at Sitkins Group, Inc. To learn more about how we help our private clients get the competitive advantage with their PODs, visit https://www.sitkins.com/2020-02-0623 minThe Agent Leader PodcastThe Agent Leader PodcastThe Vital FewIn this episode, Brent Kelly comes to you from his car with some thoughts three behaviors and strategies you need to do at a high level to achieve high success. Apply these three tips to your insurance agency to not just start new ideas, but finish the ones that will provide the greatest impact to your team. To find out more about how we help producers and agency leaders sell more, retain more, and earn more, visit www.sitkins.com2019-11-0724 minThe Agent Leader PodcastThe Agent Leader PodcastStarting Your Day With ImpactIn this episode of the Agent Leader, Brent Kelly challenges you to find a morning routine that will help you start your day not only intentionally, but also proactively. No matter what time you start your day, starting it with intention can change your whole mindset. Brent goes over some well-trusted ways you too can get your morning routine in shape. To learn more about how we help agency leaders and producers sell more, retain more and earn more, visit www.sitkins.com2019-10-3120 minThe Agent Leader PodcastThe Agent Leader PodcastTaking Your Agency To the Next Level - Interview With Hill ShawIn this discussion between Brent Kelly and Hill Shaw of Atlantic Shield Insurance, Hill talks about why they decided to take their agency to the next level by joining The Sitkins Network. Hill discusses not only their results, but also the strategies and behaviors they've been consistently implementing to achieve the results they wanted in their agency. If you're ready to make the commitment to yourself, your clients, and your agency to be your best version possible, check out www.sitkins.com2019-10-1714 minThe Agent Leader PodcastThe Agent Leader PodcastSpecial Invitation from Brent KellyCome network with the best in the industry at ProFitNet April 9-11. This mastermind event for agency leadership will feature insurance industry leading speakers and great idea-sharing. Join us! https://www.sitkins.com/profitnet2019-03-1107 minThe Agent Leader PodcastThe Agent Leader PodcastThe Agent Leader is Back!After a bit of a hiatus, Brent Kelly is bringing new episodes to The Agent Leader podcast. In this episode, Brent shares a bit about: How to become your Best Version Possible and avoid regrets, not just in your business, but also your personal life. Adding value to others The greatest challenge of leadership2019-01-2813 minThe Agent Leader PodcastThe Agent Leader PodcastThe 7 Traits of Authentic Insurance LeadershipThe 7 Traits of Authentic Insurance Leadership by Brent Kelly2017-04-1207 minThe Agent Leader PodcastThe Agent Leader PodcastDoing or Being?Doing or Being? by Brent Kelly2017-01-2704 minThe Agent Leader PodcastThe Agent Leader PodcastThe Only Way to Reach Your True PotentialThe Only Way to Reach Your True Potential by Brent Kelly2017-01-1706 minThe Agent Leader PodcastThe Agent Leader PodcastAre you there yet?Are you there yet? by Brent Kelly2017-01-1004 minThe Agent Leader PodcastThe Agent Leader PodcastThe Daily BizzGrowl PodcastWhat is the "Daily BizzGrowl" podcast? Who am I? Why should you listen? I address these three questions on this episode.2017-01-0211 min