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Brent W. Peterson

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The EO Visionary Voices PodcastThe EO Visionary Voices PodcastBuilding an Authentic Executive Brand Through Thought Leadership with Marina ByezhanovaSummaryIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Marina Byezhanova, CEO of Brand of a Leader. Marina shares her journey from being an immigrant in Canada to establishing a successful personal branding agency for Gen X CEOs. The conversation delves into the importance of personal branding, thought leadership, and the unique challenges faced by different generations in the business landscape. Marina emphasizes the need for authenticity in branding and the value of vulnerability in leadership. The episode concludes with insights on how to effectively promote oneself while remaining true to one's values.2025-05-2823 minTalk CommerceTalk CommerceNavigating E-commerce Platform Diversity or when the Shopify Kool-aid gets to sweetIn this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce...2025-05-1518 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastUnderstanding Your Numbers: The Key to Business Success with Natalia ZacharinIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Natalia Zacharin, the owner of Zacharin Consulting, who specializes in accounting and financial management for entrepreneurs. Natalia shares her journey from the corporate world to entrepreneurship, emphasizing the importance of financial awareness and management in business success. She discusses the challenges of cash flow, budgeting, and the significance of asking the right questions to drive growth. Natalia also provides insights into marketing budgets and the metrics that matter for measuring success. The conversation concludes with resources for entrepreneurs looking to improve their financial strategies.Takeaways2025-05-0720 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastBuilding Success Through Community with Anthony Ramirez | Uncharted EntrepreneurshipIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Anthony Ramirez, founder and CEO of Lincoln Security Services, about the value of community in entrepreneurship, particularly through the Entrepreneurs' Organization (EO). Anthony shares his experiences with EO, emphasizing the importance of networking, mentorship, and learning from shared experiences. He highlights the upcoming EO Rally in Minneapolis, discussing its benefits, including access to influential speakers and the opportunity to connect with like-minded entrepreneurs.TakeawaysAnthony Ramirez is the founder and CEO of Lincoln Security Services.2024 was a year of operational preparation for growth.Entrepreneurship can be...2025-04-0816 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Power of EOS Implementers with Michael GrandIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Michael Grand, a seasoned EOS implementer, who shares insights into the Entrepreneurial Operating System (EOS). They discuss the importance of having an EOS implementer, the structure and benefits of Level 10 meetings, and the significance of accountability within teams. Michael emphasizes the value of quarterly and annual meetings, the role of EOS One software, and his upcoming project aimed at enhancing employee resilience and team health.takeawaysMichael Grand is a recovering engineer turned entrepreneur.EOS is a simple set of tools for business improvement.Implementers provide value...2025-03-2428 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Journey of Breezy Billing with Paul JonasIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Paul Jonas, CEO of Breezy Billing and Phoenix Credentialing. They discuss the evolution of Breezy Billing, the impact of the EO Accelerator program on Paul's business journey, and the importance of networking and accountability in entrepreneurship. Paul shares insights on the non-solicitation policy in EO, which fosters a supportive environment for business discussions. He also introduces his upcoming podcast, 'The Right Tack,' aimed at helping independent behavioral health providers grow their practices.takeawaysPaul Jonas is the CEO of Breezy Billing and Phoenix Credentialing.Breezy Billing...2025-03-1715 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastFrom Baseball to Business: Building a 40-Employee Pest Control Empire with Matthew EickmanIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Matthew Eickman, CEO of Abercadabra Pest and Wildlife Control. Matthew shares insights into his journey of taking over the family business, the importance of balancing work and family life, and his involvement with the Entrepreneurs Organization (EO). He discusses the significance of personal development, networking, and the frameworks that have helped him grow his business. Matthew emphasizes the value of community and learning from others' experiences, as well as the importance of setting boundaries to maintain a healthy work-life balance.TakeawaysMatthew Eickman is...2025-03-1124 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastRevolutionizing Homeownership: Transparency, Tech, and Transformation with Katie ShahanIn this episode of Uncharted Entrepreneur, host Brent Peterson speaks with Katie Shahan, CEO of Yarlow, a free home ownership app designed to enhance transparency and ease in the home buying and selling process. Katie shares her personal journey into entrepreneurship, the mission behind Yarlow, and how the app aims to disrupt the traditional home ownership market by providing essential maintenance information and creating a user-friendly experience for both buyers and sellers. The conversation also explores innovative features of the app, including virtual walkthroughs and a concierge service for home maintenance, as well as future developments that aim to...2025-02-2524 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastMastering the Art of Daily Podcasting: A Conversation with Gary ArndtIn this episode of Uncharted Entrepreneurship, host Brent Peterson interviews Gary Arndt, the creator of the Everything Everywhere Daily podcast. Gary shares insights into his daily podcasting routine, his entrepreneurial journey, and the challenges he faced transitioning from travel photography to podcasting during the pandemic. He discusses his research process, the variety of topics he covers, and the surprising insights he has gained through his historical explorations. The conversation highlights the importance of audience engagement and the unique approach Gary takes in delivering content.TakeawaysGary Arndt hosts a daily podcast, which is...2025-02-1121 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Entrepreneurs Rally with Johnny CupcakesIn this conversation, Brent Peterson and Johnny Cupcakes discuss the importance of networking, community, and creativity in entrepreneurship. They share insights from the EO Rally, emphasizing how valuable connections and conversations can lead to personal and professional growth. Johnny Cupcakes shares his unique approach to branding and customer engagement, highlighting the significance of creativity and innovation in building a loyal customer base. The discussion also touches on the supportive environment of entrepreneurial communities and the importance of investing in oneself.TakeawaysInvesting in yourself is the best investment.Networking can lead to lifelong friendships.Creativity...2025-01-2015 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastMastering Cold Emailing for Business Success with Naufal NugrohoIn this conversation, Brent Peterson interviews Nafal Nogroho, who shares his extensive experience in sales and cold emailing. Nafal discusses the importance of having a solid infrastructure, building targeted lists, and crafting effective messages to engage prospects. He emphasizes the need for proper domain management to avoid being flagged as spam and offers practical advice for entrepreneurs looking to start their cold emailing journey. The conversation also touches on the use of AI in prospecting and the significance of building relationships through thoughtful communication.takeawaysCold emailing is a strategic approach, not just spam.Building a...2025-01-1424 minTalk CommerceTalk CommerceAll I Want for Christmas is Shopware: A Festive Shoptoberfest EpisodeIn this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights...2024-12-2329 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastRevolutionizing Training with AI: Insights from Luis GarciaIn this episode of Uncharted Entrepreneurship, Brent Peterson speaks with Luis Garcia, president of PEAT, an AI-powered learning platform. They discuss the challenges of creating effective training programs for growing organizations, the importance of personalized learning and assessment, and how AI can revolutionize the training process. Luis shares insights from his extensive experience in educational technology and highlights unique applications of PEAT in various industries. The conversation also touches on cultural considerations in training, the future of training with AI, and the vision for PEAT.takeawaysLuis Garcia is the president of PEAT, an AI-powered...2024-12-0233 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastHitting Business Home Runs: Leadership Lessons from the Dugout with Trent ClarkIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Trent Clark, CEO of Leadershipity, discussing his new book 'Leading Winning Teams'. They explore the principles of effective leadership, the importance of discipline, accountability, and the application of sports strategies to business. Trent emphasizes the need for clear roles, trust within teams, and the significance of being coachable and adaptable in both sports and entrepreneurship.TakeawaysTrent Clark emphasizes the importance of discipline in achieving success.Understanding roles and responsibilities is crucial for team effectiveness.Accountability and measurement are key to ensuring team members contribute fully.Sports...2024-11-1833 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastMastering the Art of Press Releases: Insights from eReleases Founder Mickie KennedyIn this episode of Uncharted Entrepreneurship, host Brent Peterson interviews Mickie Kennedy, founder of eReleases and expert in press release distribution.Key topics discussed:Mickie's journey from poetry student to PR innovatorThe evolution of press release distribution methodsStrategies for creating newsworthy press releasesThe importance of storytelling and strong quotes in press releasesUsing industry surveys to generate media attentionBest practices for timing press release distributionThe impact of AI on press release writingTips for entrepreneurs looking to improve their PR effortsGuest: Mickie Kennedy, Founder of eReleasesWebsite: ereleases.comFree Masterclass: https://ereleases...2024-10-2941 minTalk CommerceTalk CommerceShopTalk Fall Live Exclusive: Session AI and the Future of Ecommerce with John ReaghSummaryIn this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer experiences. John also shares insights on customer feedback and the scalability of Session AI's technology, emphasizing the potential for significant ROI for retailers....2024-10-2921 minTalk CommerceTalk CommerceCashing In On Your Company's Hidden Tax Gold: The TRA Revolution with Andy LeeUnlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why they matter for both pre-IPO companies and investorsHow TRAs can provide a new source of liquidity...2024-10-2231 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastMastering the Stage: How Public Speaking Can Skyrocket Your Business with Marianne HickmanIn this episode of Uncharted Entrepreneurship, host Brent Peterson interviews Marianne Hickman, a public speaker and mentor, who shares her insights on the power of public speaking in entrepreneurship. Marianne discusses her journey into public speaking, the importance of serving the audience, and how to effectively engage with them. She emphasizes the need for entrepreneurs to communicate their message clearly and adapt their presentations to meet the audience's needs. Marianne also highlights the significance of crafting effective calls to action and understanding the dynamics of audience engagement to drive business growth. The conversation concludes with practical advice for aspiring...2024-10-2139 minTalk CommerceTalk CommerceScooping Success: Building a Household Brand with Shane KaszycaIn this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the Litter-Robot, an automated cat litter box.The COVID-19 pandemic led to a surge in pet adoptions, boosting business.Building a household brand requires innovative problem-solving...2024-10-1727 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastMastering Your Business Finances: Insights from Kickstart Accounting's Danielle HaydenIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Danielle Hayden, CEO and founder of Kickstarter Accounting. They discuss the importance of understanding financial statements, cash flow management, and the necessity of having a dedicated financial team for business owners. Danielle emphasizes the mindset challenges many entrepreneurs face regarding numbers and the value of seeking help. The conversation also touches on budgeting as a tool for freedom and the collaborative nature of setting financial goals within a business.takeawaysBookkeeping is essential for understanding business numbers.Many business owners struggle with analyzing past financial data.Profit...2024-10-1431 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastSEO Mastery: Unlocking E-commerce Success with Thomas PhillipsIn this episode, Brent Peterson interviews Thomas Phillips, founder of DTC SEO Agency. They discuss Thomas's early entrepreneurial journey, the evolution of SEO, and the importance of effective strategies for e-commerce businesses. Thomas shares insights on technical SEO, content creation, link building, and common mistakes that merchants make. The conversation also touches on the significance of localization and understanding different markets in SEO.takeawaysThomas started his first business at 13, selling finger skateboards online.SEO was learned out of necessity to drive traffic without a budget.Technical SEO is crucial for a solid foundation...2024-10-0739 minTalk CommerceTalk CommerceE-commerce Strategies with Bemeir's Maier Bianchi: A Shopware Shoptoberfest SpecialIn this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexities of e-commerce.takeawaysE-commerce is evolving rapidly, and businesses must adapt to stay competitive.Live commerce has not achieved the mass adoption expected in...2024-10-0625 minTalk CommerceTalk CommerceAI-Powered Marketing Revolution: Insights from Udayan BoseIn this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The conversation emphasizes the need for collaboration between humans and AI to drive success in marketing and e-commerce.takeawaysAI...2024-10-0138 minTalk CommerceTalk CommerceEcommerce Mastery with Sarah Engel of January Digital: Live from ShoptoberfestThis conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.takeawaysThe retail and e-commerce landscape is facing significant challenges post-COVID.Consumer expectations have shifted dramatically, especially regarding shipping and promotions.Brands need to understand...2024-09-3027 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastPrinting Pixels with Martin PurmenskyIn this conversation, Brent Peterson interviews Martin Purmensky, founder of The Video Cards, discussing his journey in entrepreneurship, the evolution of video brochures, and the impact of personalization in marketing. Martin shares insights on the challenges of scaling a business, the role of AI in enhancing efficiency, and the importance of hiring the right talent. The conversation concludes with Martin's excitement for upcoming opportunities in his business and a shameless plug for his innovative video brochure solutions.takeawaysMartin Purmensky is the founder of The Video Cards, specializing in video brochures.His passion for photography and...2024-09-3028 minTalk CommerceTalk CommerceNo More Tech Schmutz: Robert Rand's iPaas Magic | Live from ShoptoberfestIn this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly platforms like IPass to streamline operations. They also touch on market trends and the competitive landscape in the e-commerce sector.takeawaysShopware is at the forefront...2024-09-2620 minTalk CommerceTalk CommerceLive from Shopware: The future of RFPs and Synchronicity with Phillip JacksonIn this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.TakeawaysShopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with products in 3D.RFPs often mask pre-existing decisions in procurement processes.Trust is a major issue in the RFP process.AI is disrupting traditional agency...2024-09-2315 minTalk CommerceTalk CommerceElevating E-commerce: Meet Magento Insights with Noah Oken-BergIn this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.takeawaysNoah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is platform agnostic but focuses heavily on Adobe Commerce and Magento.Organizing Meet Magento New York was a significant labor of love for...2024-09-2142 minTalk CommerceTalk CommerceScaling Magento SaaS and Building Community: A Chat with Vlad StanescuIn this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also highlights the charm of Cluj-Napoca as a conference destination.takeawaysVlad Stanescu is the co-founder and CEO of Zento.Zento aims...2024-09-1923 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Emerging Strategy: Rethinking Business with Alejandro SalazarIn this conversation, Brent Peterson interviews Alejandro Salazar, a strategy consultant and author of 'Emergent Strategy'. They discuss the misconceptions surrounding strategy, particularly the confusion between strategy and strategic planning. Salazar emphasizes the importance of emergent strategy, which focuses on action and learning rather than rigid planning. He outlines the principles of emergent strategy and its relevance in today's business environment, especially in Latin America. The discussion also touches on the future of strategy in the region and the collective intelligence necessary for successful strategy implementation.Strategy is often misunderstood and misrepresented.Emergent strategy focuses...2024-09-1639 minTalk CommerceTalk CommerceMeet Magento Florida & Beyond: A Conversation with Ravi MittalIn this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming environment for all e-commerce professionals, regardless of their platform.Rave Digital focuses exclusively on Magento services.Meet Magento Florida was created to revive the...2024-09-1331 minTalk CommerceTalk CommerceValue-Based Marketing with Wordsmith Extraordinaire: Kristin N. SpencerIn this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusionary nature and advocating for a shift towards psychographics. She argues that understanding the values, personalities, and convictions of consumers is the way forward in...2024-09-0336 minTalk CommerceTalk CommerceMastering Content with AI: A Dive into Data-Driven Marketing with Kate Bradley-ChernisIn this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of collaborative AI and the need for marketers to be actively involved in the...2024-08-2740 minTalk CommerceTalk CommerceMagento's Southeast Asian Renaissance with Muliadi JeoIn this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi discusses the importance of building a strong local community and the potential for smaller Meet Magento events in different regions. They also touch on the benefits of joining the Magento Association and the upcoming Meet Magento Malaysia event.Talk Commerce...2024-08-1814 minTalk CommerceTalk CommerceWhy Magento Matters: A Passionate Perspective from BrazilJoin host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil!In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year.Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners to get involved and contribute to the platform's future.This episode covers:The growth of...2024-08-1217 minTalk CommerceTalk CommerceBold Strategies for Ecommerce Growth with Peter KarpasJoin host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth.Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising examples of how personalization and A/B testing can drastically improve checkout performance.Learn how Bold Commerce's composable...2024-08-0632 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastTransforming Lives Through Purpose: The Lady E Effect with Edith NwosuIn this enlightening episode of Uncharted Entrepreneurship, host Brent Peterson interviews Edith Nwosu, founder and CEO of The Lady E Effect. Edith shares her journey as a purpose-driven entrepreneur, coach, and consultant, focusing on personal development, business solutions, and community transformation.Edith discusses her holistic approach to coaching, emphasizing the importance of understanding each client's unique needs. She explains how she helps clients uncover their true purpose, using techniques like observation, journaling, and reflecting on childhood experiences. Edith also touches on her background in diverse fields, including her experience as an Olympic-level sprinter, and how these experiences...2024-07-2927 minTalk CommerceTalk CommerceThe Future of Magento with Sanne BolkensteinSummaryIn this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry.keywordsHyva, Magento, front-end theme, performance, community, diversitytakeawaysHyva is a front-end theme for Magento that offers improved performance and ease of use for developers.Using Hyva can be a more cost-efficient...2024-07-2931 minTalk CommerceTalk CommerceMagento Maverick: Jisse Reitsma's Bold Vision for Open Source E-commerceSummaryIn this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a sense of uncertainty and a desire for more transparency from Adobe. The conversation explores the...2024-07-2454 minTalk CommerceTalk CommerceSolving the Problem of Excess Inventory and Waste with Diz PetitSummaryIn this episode, Brent Peterson interviews Diz Petit, the co-founder and CEO of Liquid Donate, a sustainable social impact software company. They discuss the importance of corporate social responsibility, the issue of excess inventory and waste, and how Liquid Donate is matching excess inventory with schools and nonprofits in need. Diz shares her journey from working at Postmates to starting Liquid Donate and highlights the impact they are making in the lives of people in need. The conversation also touches on the power of unrestricted grants to nonprofits and the need for better communication...2024-07-0938 minTalk CommerceTalk CommerceSeamless Ecommerce Checkouts with Linda Xu of SkipifySummaryIn this episode of Talk Commerce, Brent Peterson interviews Linda Xu, the Chief Commercial Officer at Skipify. They discuss how Skipify is revolutionizing the e-commerce checkout experience by providing a next-gen connected wallet that makes online transactions smoother, more secure, and user-friendly. Linda shares insights on the importance of authorization rates, personalized shopping experiences, and the future of e-commerce platforms. She also highlights the benefits of Skipify's solution, including increased conversion rates and improved user experience. Linda emphasizes the need for merchants to prioritize security and personalization in order to stay ahead of the...2024-07-0236 minTalk CommerceTalk CommerceRewire Your Entrepreneurial Mind for Success with Karim BoktorSummaryIn this episode of Talk Commerce, Brent Peterson interviews Karim Boktor, a leadership and business hypnotherapist. Karim shares his personal journey of overcoming anxiety and depression in his own business and how he discovered the power of the subconscious mind. He explains that 80-90% of our decisions and behaviors are driven by the subconscious, and understanding and rewiring the subconscious is crucial for success in business and life. Karim also discusses the importance of recognizing and addressing the five key emotions that hold us back: anger, sadness, fear, hurt, and guilt.Keywords2024-06-1143 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Power of a Magnetic Vision in Entrepreneurship with Patrick DonohueSummaryIn this episode, Brent Peterson interviews Patrick Donohue, the CEO and co-founder of Hill Capital. Patrick shares his background in finance and his passion for understanding what builds value for businesses. He also discusses his day-to-day role at Hill Capital, which involves investing in growing founder-led small businesses. Outside of business, Patrick enjoys downhill skiing and water sports. The conversation then shifts to the topic of accessing capital, with Patrick explaining that traditional venture capital requires a minimum raise of $5 million, while angel investors can provide a few hundred thousand dollars. He emphasizes the...2024-06-1044 minTalk CommerceTalk Commerce3 Key Insights on Revolutionizing Retail with SalesChat, featuring Casey DrakeSummaryIn this episode of Talk Commerce, Brent Peterson interviews Casey Drake, the VP of Sales at Endear, about the importance of SalesChat in retail. They discuss how SalesChat, a live chat widget on a website, can connect customers with sales associates in real-time, creating personalized shopping experiences. Casey emphasizes the value of having store associates engage with customers online, as it leads to more conversions and builds stronger relationships. They also touch on the challenges of attribution and the need for brands to trust their associates digitally. Casey shares a success story with Untuckit...2024-04-3027 minTalk CommerceTalk CommerceThe Top 3 Things You Will Learn About Scaling Your Marketing Agency with Strategic PartnershipsSummaryIn this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch. The conversation concludes with Brian plugging White Label IQ...2024-04-2519 minTalk CommerceTalk CommerceAn Expert Guide to Landing Interviews & Influencing Audiences with Mischa ZvegintzovSummaryIn this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it. They touch on the benefits of yoga and the power of breath in managing...2024-04-2357 minTalk CommerceTalk CommerceUnlocking Massive Growth Through Marketing Alignment with Josh GibsonSummaryIn this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a third-party agency to navigate the complexities of selling online.TakeawaysDirect-to-consumer brands are moving away from distribution and...2024-04-1625 minTalk CommerceTalk CommerceThriving in E-Commerce: Insider Secrets from ReferralCandy's Partnership ProSummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for customers and highlights the benefits of co-selling and influencer marketing partnerships. He also plugs Referral Candy as...2024-04-1331 minTalk CommerceTalk CommerceRevolutionizing Loyalty: The Future of Rewards Programs with Lin DaiSummaryIn this episode of Talk Commerce, Brent Peterson interviews Lin Dai, the CEO and co-founder of Super Logic, a next-generation rewards and loyalty platform. Lin shares his passion for points and miles and his interest in kitesurfing. The conversation focuses on the evolution of rewards programs, the value of loyalty, and the challenges faced by brands in managing points accounting liability. They also discuss the importance of engagement and personalization in rewards programs and the potential for peer-to-peer trading of digital credits.TakeawaysRewards and loyalty programs are widely...2024-04-0932 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastCracking the Code to Business Wealth Creation with Chris VolkSummaryIn this episode, Brent interviews Chris Volk, a serial entrepreneur who has taken three companies public on the New York Stock Exchange. Chris shares his experiences and insights on starting and growing successful businesses, the importance of business models, and creating wealth. He emphasizes the six variables of a business model and how they can be optimized to generate high returns. Chris also discusses the benefits of investing in real estate investment trusts (REITs) and the potential impact of AI on the real estate market. He concludes by offering advice for entrepreneurs and promoting...2024-04-0840 minTalk CommerceTalk CommerceNavigating the Gig Economy with Brittany BrewerSummaryIn this episode of Talk Commerce, Brent Peterson interviews Brittany Brewer, a freelancer and the Chief Operating Officer of FreeUp. They discuss the gig economy, hiring freelancers, and the importance of freelancing in the economy. Brittany explains how FreeUp differentiates itself from competitors and ensures the quality of freelancers through a rigorous vetting process. They also touch on the shift towards freelancing during economic downturns and the role of AI in freelancing. Brittany emphasizes the importance of human involvement in AI-powered marketing and the need for freelancers who understand the client's voice and language...2024-03-3025 minTalk CommerceTalk CommerceEnergizing Your Shopify Store: Shocking Insights from Ecommerce Mastermind Chase ClymerSummaryIn this episode of Talk Commerce, Brent Peterson interviews Chase Clymer, an expert in all things Shopify. Chase discusses the most common mistakes that merchants make when setting up their Shopify stores. He highlights three main points: overinvesting in customizations before they're ready, making bad choices in the user experience (UX) of their store, and a lack of content or overall direction in building content. Chase emphasizes that merchants should focus on marketing and getting more customers if their store is doing under a million dollars a year. He also emphasizes the importance of...2024-03-2917 minTalk CommerceTalk Commerce[Live from ShopTalk] the Challenges of Mid-Market: Insights from Jason NyhusSummaryIn this episode of Talk Commerce, Brent Peterson is joined by Jason Nyhus from Shopware and Vijay Golani from Evrig Solutions. They discuss the challenges faced by mid-market merchants, particularly the increasing costs as their sites get busier. They highlight the recent price increase by Shopify and how it affects merchants. They also delve into the complexities of B2B commerce and the limitations of cloud-only solutions. The conversation touches on the importance of customization and code ownership in e-commerce platforms. The episode concludes with a discussion on the emerging trend of AI in...2024-03-2627 minTalk CommerceTalk CommerceShopware live from eTail West with Jason NyhusSummaryIn this episode, Brent Peterson interviews Jason Nyhus, the General Manager of Shopware US. They discuss the background and culture of Shopware, the innovation and differentiation of the platform, the challenges of enterprise platforms and Shopware's focus on the mid-market, the power of open source and community in Shopware, the importance of serving the mid-market and providing value, Shopware's AI capabilities and driving innovation, the impact of pricing models on merchants, the outlook for 2024 and the role of agencies, the strengths of B2B commerce in Shopware, optimism in the e-commerce industry, upcoming conferences...2024-03-0626 minTalk CommerceTalk CommerceLucrative Launch Pad: Converting Readers into Revenue with Morgan Gist MacDonaldIn this episode, Brent interviews Morgan Gist MacDonald, the CEO and founder of Paper Raven Books, about the importance of writing a book for entrepreneurs. They discuss the process of writing a book, including identifying the scope and topic, and navigating the book funnel. Morgan emphasizes the need to consider the reader's perspective and the relevance and timeliness of the book. She also shares insights on monetizing a book and the different types of nonfiction books. The conversation concludes with a discussion on getting reviews for a book and the services offered by Paper Raven Books. Takeaways Writing a book...2023-12-2650 minThe EO Visionary Voices PodcastThe EO Visionary Voices PodcastThe Uncharted Entrepreneurship - A podcast for Entrepreneurs by EntrepreneursUncharted Entrepreneurship - hosted by Brent Peterson out of the Minnesota chapter of Entrepreneurs’ Organization – brings you daring stories straight from the trailblazing entrepreneurs who are unmapping business frontiers across every industry. Settle in around our virtual campfire as Brent sits down to pick the brains of startup pioneers, visionary founders and intrepid CEOs whose origin stories - marked by unexpected twists, lessons and stumbles along unpaved paths - will inspire your own trek in launching a boundary-pushing venture. Trading war stories, strategies and even warnings, these audacious guests invite fellow founders and future leaders into their confidential circles in a...2023-12-0901 minTalk CommerceTalk CommerceSmart Scaling Secrets from Disruptive Advertising's Jacob BaadsgaardMentions with timestamps:Disruptive Advertising - Performance marketing agency founded by Jacob Baadsgaard. WebsiteTimestamp: 00:00:19New Zealand - Jacob Baadsgaard took his oldest daughter on an adventure to New Zealand.Timestamp: Not mentionedZone Two Cardio - Jacob Baadsgaard mentioned his passion for zone two cardio workouts.Timestamp: 00:01:17Books - Jacob Baadsgaard mentioned listening to books during his cardio workouts. No specific book titles were mentioned.Timestamp: Not mentionedRest by Alex Soojung-Kim Pang - Brent mentioned reading a book called "Rest" that discusses the importance of rest and...2023-11-1436 minTalk CommerceTalk CommerceStaying Connected to Customers | The Endear Partner Corner with Jason SidanaIntroducing the Partner Corner, featuring Endear. Brent introduces Jason Sidana, Chief Growth Officer at MaxBurst, and Madeleine Anderson, Partner Manager at Endear. Jason discusses his company's holistic approach when working with clients and the importance of partnering with other companies to provide comprehensive solutions. He also shares his realization of using sales staff for marketing purposes and the value of staying connected to the end consumer. Madeleine emphasizes the merging of retail and e-commerce and the need for businesses to have a cohesive presence across multiple sales channels. The episode concludes with a shameless plug from Jason and gratitude from...2023-09-2639 minTalk CommerceTalk CommerceSolving the complexities of traditional infrastructure with composable and headless architecture with Chris BachIn the podcast Talk Commerce, Brent Peterson talks to Chris Bach, the co-founder of Netlify, a platform that helps developers build dynamic websites, e-commerce stores, and applications. In their discussion, they dive into the concept of headless and composable architecture, emphasizing its benefits. Chris explains that headless architecture allows the front-end of a website to run independently but simultaneously access its back-end systems. In terms of composable architecture, it's about choosing and combining modules from different systems, providing flexibility, and promoting faster time to the market. Additionally, Chris highlights some common hindrances to adopting headless and composable architecture and emphasizes...2023-08-2936 minTalk CommerceTalk CommerceShaping the Digital Landscape with Lauren Schwartz: Insights from The Frontier of E-commerceIn this episode hosted by Brent Peterson, guest Lauren Schwartz, CEO and Founder of the Loft325 Creative Agency, discusses her role in helping e-commerce brands grow their revenue through refined creative execution, paid social campaigns, organic social, and email marketing. The detailed conversation revolves around several topics, including the importance of TikTok in e-commerce, advice on content creation, thoughts on the potential ban of TikTok, the resurgence of Snapchat and the significance of trying new strategies to optimize performance and reach. Brent and Lauren highlight the importance of testing and adapting to new formats and platforms, particularly emphasizing the value...2023-08-2026 minTalk CommerceTalk CommerceMastering the Post-Purchase Journey: Transforming Returns into Rewards with Tobi BuxhoidtIn this insightful episode of Talk Commerce, Brent Peterson invites Tobi Buxhoidt, the co-founder of ParcelLab, a leading Operations Experience Management platform. Boasting a rich background in logistical operations and a passion for streamlining customer experience, Tobi shares forward-thinking insights on the role of post-sales customer interactions in brand success. Born in Germany and based out of Boston, Tobi describes how ParcelLab operates on an international scale with several offices worldwide. The platform aims to revolutionize the way brands engage with their customers with data-driven experiences, an approach he believes can create a notable difference in brands’ relationships with their cu...2023-08-1532 minTalk CommerceTalk CommerceMaximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe ThomasIn the podcast "Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas," Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving. As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation. Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she...2023-08-0339 minTalk CommerceTalk CommerceRevolutionizing Returns: Harnessing the Power of Reverse Logistics with Amena AliIn this engaging episode of Talk Commerce, Brent Peterson sits down with Amena Ali, CEO of Optoro, a company specializing in optimizing returns and reverse logistics for businesses. They delve deep into the world of e-commerce returns, discussing how an effective returns management process can greatly enhance customer experience and loyalty. Amena shares insights on how retailers can manage returns to improve their bottom line, using AI to evaluate fraud risks and facilitate instant exchanges. She sheds light on the importance for businesses to adopt a customer-centric returns policy similar to Amazon's and the role of technology in making this...2023-07-2528 minTalk CommerceTalk CommerceUnveiling SEO Secrets: A Deep Dive with Alchemy Leads' Founder Sean ChaudharyWelcome to another episode of Talk Commerce with your host Brent Peterson. Today, we have the pleasure of chatting with Sean Chardhary, a seasoned SEO expert and the founder of Alchemy Leads. Based in Los Angeles, Alchemy Leads stands out in the SEO world, not just for its rapid growth but also for its unique approach. Sean's agency is built on the belief that small, technically elite teams can execute complex digital marketing strategies more effectively and efficiently than larger firms. With a lean team of no junior staff, boasting over 103 collective years of experience in online marketing, Alchemy Leads...2023-06-2732 minTalk CommerceTalk CommerceScaling E-commerce Success: Unifying Customer Service with Stephanie Bateman of GorgiasIn this episode of Talk Commerce, your host, Brent Peterson, sits down with a distinguished guest, Stephanie Bateman, a dynamic sales leader with a focus on meaningful business development and account growth. Stephanie's unwavering commitment to her work and her knack for devising simple yet effective solutions to intricate business problems have won her accolades in her industry, reflected in her impressive less than 5% annual client churn rate and extensive experience managing complex sales cycles that span over 60 days. During the conversation, Stephanie shares invaluable insights on Gorgias, a cutting-edge customer service platform designed specifically for e-commerce merchants. Gorgias is...2023-06-2020 minTalk CommerceTalk CommerceDigital Marketing & AI with Twibi's Brenton ThomasIn this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google's ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.2023-05-1628 minTalk CommerceTalk CommerceBuilding a Fitness Community and Business with Aaron BoikeShow Notes:IntroductionAaron Boike, co-founder of Three Click Mobile FitnessAaron's journey from managing Snap Fitness gyms to starting his own businessOrigins of Three Click Mobile FitnessAaron's passion for helping others lose weight and enjoy lifeMentoring under Benjamin Cowan, a local entrepreneurThe booking process and focus on customer goalsSuccess Stories and PartnershipsBrent's personal experience with Three Click Mobile FitnessPartnership with Performance Running GymBuilding a community around the businessPerformance Running GymPurchased in May 2020Growth and involvement in the local running communityGroup runs, workshops, and seminars2023-04-2532 minTalk CommerceTalk CommerceThe BigCommerce Community with Andrew BarberBrent introduces Andrew and says they're an engineering manager at space 48. Andrew notes they're part of a local council community council, and Brent says they met the lord mayor. Brent says they're going to talk about the free joke project. Andrew mentions that DevX is an internal conference where they get together and exchange ideas. Andrew says they heard about the big hackathon organized by the bigcommerce team.Andrew and Brent talk about plans for a big commerce conference in manchester. Andrew notes that there was a discussion in on slack and that they got some good feedback. Brent and...2022-11-2920 minTalk CommerceTalk CommerceSegmentation is the key to your email success with Jacob AnsonIf you want to grow your business and increase your profits, you need to learn how to segment your email lists effectively. In this Podcast, Jason Anson explains the best ways to segment your email lists and provides you with some of the best tools, tricks, and tactics for ensuring that every one of those subscribers is engaged. Look for the Free Joke towards the end of the podcast. We learn that most people don't understand Brent's Jokes.2022-09-2725 minTalk CommerceTalk CommerceLook for the patterns in marketing with Kate BradleyBrent interviews Kate Brandly with Lately. In this week's episode, we talk about everything from entrepreneurship to employee happiness. Kate talks about the pressure on a start-up CEO and how it is compounded by trying to run a successful business and raise money at the same time. Kate reveals one really cool new feature on Lately.ai. (You have to listen to the end to hear the big reveal!) Kate is the Founder & CEO of Lately. The A.I. that learns which words will get you the most engagement and re-purposes video, audio, and text into dozens of social posts...2022-08-0247 minTalk CommerceTalk CommerceThe Kalen and Brent Show Featuring Cricket Protein2022-07-2840 minTalk CommerceTalk CommerceAre you thinking of employee happiness or just doing churn and burnWhat are you doing to retain your employees? Are you thinking of happiness, or is your business model churn and burn. Brent and Kalen talk about this subject in this short episode.2022-07-2614 minTalk CommerceTalk CommerceProtecting your Digital Identity with Jaime RamirezMerchants want a seamless user experience without sacrificing thorough identification and monitoring and they want the power of fraud prevention with the intelligence of AI and biometrics integration. Jaime and Brent talk about how merchants can use digital identity verification to ensure that their clients are who they say they are. Jaime walks us through some of the different aspects of fraud prevention. Jaime is the Founder and CEO of Preventor, a RegTech enterprise. Prevention is the next generation in integrated financial crime risk management.2022-05-1733 minTalk CommerceTalk CommerceSubscribe your ROI with Rob HolthauseBrent speaks with Rob Holthause from Subscribe Pro. Rob focuses on helping businesses improve their efficiency and grow their revenue while building a loyal customer base. Rob is a native of Maryland and is proud to call Baltimore home. When not educating customers about subscription marketing and Subscribe Pro’s products, Rob can be found hiking and playing with his Chocolate Lab mix, Atlas. He teaches music lessons on the weekends and plays bass with the popular Baltimore-based reggae group, Can’t Hang. Subscribe Pro is a subscription commerce solution that enables brands to offer auto-ship, subscribe-and-save, monthly box, and recu...2022-05-0341 minTalk CommerceTalk CommerceWhat India wants from the Magento Association with Kalarav VasavadaBrent and Kalarav talk about all things Magento and how the community has been embracing the changes that are happening with Adobe, Magento, and the Magento Association. Kalarav is a Certified Scrum Master, Adobe Certified Expert – Business Practitioner, and Adobe Certified Professional Developer with more than a decade of experience in the eCommerce world. He is a Delivery Manager with BrainVire, working with clients all over the world. He loves to explore and discuss the technical architecture of platforms and the growth of other commerce platforms.2022-04-2637 minTalk CommerceTalk CommerceBig Brands using Multi-storefront on BigCommerce Part 2 with Brent Bellm (Live from ShopTalk)Just going back to to multi-store front the, if we put all these pieces together, you have a solution now that will work across borders, across currencies, across languages maybe help us understand how big you've already helped us understand how big of a hurdle it was, but some of the solutions now that people can go to market with and the speed in which they could do.Yeah. So one example I love to use. I think it might've been the first or second multi-store customer to go live with us in beta.This...2022-04-1422 minTalk CommerceTalk CommerceThe Launch of Multi-Storefront on BigCommerce Part 1 with Brent Bellm (Live from ShopTalk)Welcome to this Big Commerce episode of talk commerce. And I have Brent Bellm here, the CEO of Big Commerce. Brent, why don't you introduce yourself? Tell us your day-to-day role and maybe one of your passions in life. Great.So I'm CEO of Big Commerce. I took over for the founders about seven years ago.Big Commerce is a software as a service e-commerce platform where basically the software. Brands and retailers use to create beautiful, successful fast-growing e-commerce stores. We serve them all around the world. We're big, of course, in north America...2022-04-1319 minTalk CommerceTalk CommerceUkraine and Magento with Jissa ReitsmaMagento was born in Ukraine and the health and safety of our Ukrainian sisters and brothers are top of mind. Jisse Reitsma and Brent talk over a little history of where Magento came from and the strong Ukrainian community that has helped to make it a world-class e-commerce platform. We dive into Shopware and its advantages in today's market and close out with a little Magento Association talk. PWA to come next time2022-03-0158 minTalk CommerceTalk CommerceThe Future of Magento with Vinai KoppWhat is the future of Adobe Commerce and Magento Open Source? Vinai Kopp and Brent talk about the recent Adobe Developers Live Commerce conference and discuss the keynote. We talk about Mage-OS and how the community has stepped up to help Magento Open Source move faster into the future. We debunk speculation in social media and talk about how long-term and short-term support will work around Magento. The excellent news: Magento Open Souce is alive and well and will be for a long time.2022-02-2258 minTalk CommerceTalk CommerceThe psychology of cognitive customer behavior with Guido Jansen Brent: Welcome to this new year today, I have ghetto Yansen and he is with Spriker and I'm very excited to talk to him ghetto. You are the global business and technology. Evangelists for Spriker and which in the blue room or the green room, we talked about that you're the Ben marks of Spriker or the Ben marks of shop where, or the benchmarks of Magento or whatever.  Brent: However you want to say that. Why don't you do a better introduction than I just did. And maybe tell us what you're doi...2022-01-2059 minTalk CommerceTalk CommerceInfluencer marketing with Cody WittickCody notes that they work with D2c brands. Cody mentions that the mission is to educate brands on the right way to do influencer marketing.Cody says there are influencers that have zero social following and their job is to get influencers to rally around their brand. Cody talks about how influencers are choosing to represent you as much as you are trying to represent them. Cody mentions that there’s a long-term consistent vision and mission for that relationship.Cody and Brent overview whether social media platforms have changed. Cody talks about how there’s more access into their...2022-01-1138 minTalk CommerceTalk CommerceIs the future V-Commerce? with Dick PolipnickDick says they're the founder and CEO of online growth systems, and they compete competitively in parkour. Brent asks where do you think the future of commerce is going. Dick notes that the next iteration of commerce is v commerce or voice commerce.Dick says Siri is going to integrate with commerce. Dick notes that they're going to get a commission on every dollar that gets sold through Siri. Dick mentions that voice commerce is going to be big, and a lot of ecommerce companies have seen traction in those areas. Dick talks about how you can optimize your current...2022-01-0755 minTalk CommerceTalk CommerceSeven keys to seven figures for women entrepreneurs | Leslie KusterLeslie and Brent discuss being an entrepreneur. Leslie notes that you need to have a desire to be an entrepreneur and not be dependent on getting a job. Leslie says they started their journey 30 years ago when they didn’t want to get a job.Leslie notes that they weren't a successful entrepreneur until the last eight to nine years. Leslie says they wanted to elevate their income and the money they were making. Leslie notes that the purpose of their book is to help other women entrepreneurs.Leslie says the first and most important key is that you need to...2021-12-3037 minTalk CommerceTalk CommerceB2B product led marketplace with Rick West Welcome to this fantastic new episode of talk commerce today. I have Rick west, the CEO and co-founder of field agent. Rick, why don't you go ahead and introduce yourself and tell us maybe one of your passions in life. The spirit. Thank you so much for having me. I started by telling people I am. Father of three husband of one granddaddy to two.  And so from a family perspective, I spend most of my time chasing my grandkids. Now, if you jump over to the business world and what that looks lik...2021-12-1543 minTalk CommerceTalk CommerceWhat the F*** is an UnConference?David and Brent talk about Unconferences and how they differ from traditional conferences. We talk specifically about the https://unconf.us in Orlando Florida on January 21st, 2022.2021-12-1022 minTalk CommerceTalk CommerceCyberMonday Bonus Edition: David Arago | The quest to have faster websites.New rules from Google require you to have a fast website, and we go over web vitals. It's not good enough to have a fast desktop website, and you need to have a fast website across all devices. The episode was originally going to be a stand-alone podcast but seemed well suited for CyberMonday. David Arago and Brent Peterson have a conversation about the importance of website speeds regardless of whether you have a commerce site or a content site. David talks about how he has successfully gotten 100 on WordPress in Google Lighthouse.2021-11-2920 minTalk CommerceTalk CommerceMagento Community Love with Ami VermaWhat is the meaning of community? What does it mean when you go into a software community? We meet Ami Verma, the owner and founder of Techies India. Ami and Brent talk about how unique and wonderful the Magento Community is and why it is filled with "LOVE". We talk about specific topics around marketing and what that means in different parts of the world. We learn that Ami went to every Meet Magento in 2018!2021-11-0956 minTalk CommerceTalk CommerceSift Fraud Prevention with Brittany AllenThis week, we interview Brittany Allen, who is on the Digital Trust and Safety team at Sift Fraud Prevention. We learn about Sift and how it helps merchants decrease friction in their checkout while stopping fraudulent transactions. We talk about the "Merchant Risk Council" and some of the latest hot topics, and the big one being crypto currency. Brittany gives some great examples of what merchants can do to mitigate fraud, and we also talk about how consumers have a responsibility in fraud prevention. We go over their fraud index and why fraud is up more than 300% in the last...2021-10-191h 08Talk CommerceTalk CommerceMagento Open Source in Italy and beyond with Alessandro Ronchi"This week we interview Alessandro Ronchi with BitBul, a Magento Agency in Italy. He has organized Magento events and appeared at many conferences across the world. He is a member of the Magento Association Content Committee. Brent shows off his shirt from the x.commerce event in San Fransisco in 2011. We talk about the Magento Association and the Magento Community. We dive into Meet Magento and some critisisms about this. We talk about the importance of small events and why the Magento Association needs to pay attention to these. We discuss Magento 2 and it's future. There is also some forshadowing...2021-10-071h 18Talk CommerceTalk CommerceAmazon Web Services and MagentoWelcome to this Bonus Episode of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we host a panel with Amazon Web Services and Wagento on how Wagento was successful in launching more than 200 stores on AWS and Magento. Kenny Rajan - AWS Senior Solutions Architect runs us through the benefits of AWS and why you should host your Magento store on the AWS Platform. Brent walks us through the solution that was brought to Universal Music Group to help launch 200 Magento stores in a short...2021-08-2351 minTalk CommerceTalk CommerceThe merchants perspective on the Hyva Theme with Tyler JensenWelcome to Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Tyler Jensen with Wolf Automation. Tyler Jensen is a merchant and a Magento Association Membership committee member. We talk about Adobe Commerce and some of the pitfalls that merchants can fall into, especially around modules. Tyler tells us about his idea for a Merchant Hackathon and Brent hopefully will make it happen in the near future. We talk about the Hyva theme and how the theme can do better on the documentation of...2021-08-1058 minTalk CommerceTalk CommerceSpryker Commerce with Michael TurkWelcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Michael Turk, Senior Director Solution Consulting with Spryker. We start off the show with how Brent tricked Michael into running a marathon. (How often that happen?) We discuss the origins of Spryker Commerce OS. We examine headless verses monolith and dispel some notions that headless makes things complicated. We also dive into what makes solutions too complicated. We look at some very impressive stats on checkout rates on B2B and B2C...2021-07-2747 minTalk CommerceTalk CommerceAdobe Community Diversity with Sharon LambertWelcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce. This week we interview Sharon Lambert with Adobe from Dublin Ireland. We talk about diversity in the Magento community and the steps we can take to bring more diversity to the community. Sharon suggests we do a panel on diversity for the show. Brent makes a feeble attempt at an Irish accent and Sharon gives us some action items to be inclusive in our community. This episode was recorded on June 4th, 20212021-06-2234 minTalk CommerceTalk CommerceTraining on PWA, Vue and Hyva with Jisse ReitsmaWelcome to Talk Commerce a Tech Edition Special. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Jisse Reitsma, with Yireo. We focus on developer training on React, Vue, or the new Magento Hyva Theme. We look at training from the Merchant, agency, and developer perspectives. Jisse gives us actionable feedback for training on what to ask as a developer, what an Agency should look for, and what a merchant should expect. Did you know that Jisse is an accomplished Pianist? (He plays Chopin!) We talk about how open source is not free...2021-06-1058 min