Shows
Property Marketing PodcastShane Smollen - On The Alignment Of Motorsport & Business, How To Optimise Performance & Jump-Start A Datsun 180BWith a remarkable career in the property industry over 4 decades, Shane has established himself as a prominent industry figure, through delivering exceptional results and consistent market leadership.
Shane is also a director of McGrath Ltd and a previous owner of a multi office real estate network, generating sales of over $3 billion per annum. His deep involvement and broad, national contact network ensures he is extremely wired into the marketplace and is well positioned to identify trends on macro and local levels, in real time.
In this episode, Shane shares his thoughts on the alignment of motorsport and business, lessons in...
2024-06-131h 35
Property Marketing PodcastDeanna Lane - How To Build Your Personal Brand And Discover Your Real Purpose In LifeAs CEO and Founder of Fastlane Consulting Group, Deanna has been engaged by CEOs and Boards as a consultant in the field of professional services for high growth ASX listed companies including banking, finance, infrastructure, urban development, universities, professional education institutes and industry associations, as well as major arts organisations and global luxury brands.
Deanna is currently engaged as the Director, Media & Communications UDIA NSW & National and has led numerous leadership and on-line courses on marketing, media and communications and professional development training programs.
Deanna brings deep sector experience, advising on strategy, business development, corporate fundraising, stakeholder engagement, business planning...
2024-04-081h 08
Property Marketing PodcastMark Macduffie - How peace, love and veggies led to help solve one of property marketing's greatest challengesMark is the CEO and Co-Founder of Downsizer.com, a digital home-buying platform that runs on R3 Corda blockchain technology and offers an affordable risk management product to protect developers from shortfall events. His MVP (minimal viable product) targets the Australian property market, but has built his product infrastructure for scale and expansion to other similar markets, such as the UK, USA and Canada. Mark is an eternal optimist and is passionate, driven, and committed to leading the PropTech disruption or simplification (as he describes it) and creating positive social impact with Downsizer.com. In this episode we learn how...
2024-02-0656 min
Property Marketing PodcastJohn Singleton - On creating world class places, telling it like it is and remaining true blueIn this wide ranging conversation we covered everything from growing up in Enfield to discovering & falling in love with the beautiful Central Coast, rugby league, long distance swimming, what it’s like to live on a horse stud, discovering what it takes to create world class places and property developments, hosting a TV show, watching & writing ads (and songs) and reminiscing about the legendary parties he used to host at his first agency SPASM in Darlinghurst – back in the day.
2023-11-2345 min
Property Marketing PodcastStephen Brookes - How to create cinematic aerial film footage, revealing all on the rise of drones, and life as a pseudo rock starStephen Brookes is the CEO and founder of Airviewonline. com. Over the last 20 years, he has helped revolutionise the way property professionals worldwide approach their marketing campaigns. Recognising the property industry’s struggle to source exceptional aerial images and video, Stephen has been dedicated to empowering his clients with the perfect resources. As a result, he has helped thousands of people collectively sell billions of dollars worth of property.
Airviewonline.com’s cutting-edge online solution has garnered widespread acclaim, captivating the attention of top Australian property marketing companies, esteemed architects, content providers, influential publishers, and prominent media outlets. Stephen’s commit...
2023-11-101h 27
Property Marketing PodcastLeanne Pilkington - How to change company culture, create your own version of success and dance like no-one is watching.Today’s episode features Leanne Pilkington, one of the real estate industry’s most respected and sought after commentators. After all, she’s been in the industry for four decades.
Leanne is Chief Executive Officer and Director of leading New South Wales boutique real estate group Laing+Simmons.
She was the first woman to lead a real estate franchise organisation across the country. Addressing the gender imbalance, empowering women agents and contributing to a fairer operating environment are all key passions for Leanne.
She continues to pioneer industry firsts such as establishing a women’s real estate networking group, and introduc...
2023-08-021h 18
Property Marketing PodcastAdam Di Marco - How to maximise development outcomes, optimise full funnel marketing tactics and go deep and narrow.Today’s episode features Adam Di Marco. With over a decade of professional experience in property development, Adam created The Urban Developer in response to a need for greater engagement, information and transparency in the property sector.
From relatively humble beginnings, Adam has driven the growth of The Urban Developer into an integrated media, events and education network that has established an enviable reputation in both media and property circles.
Adam remains active within the property industry as Managing Director of Brisbane-based development business Di Marco Group.
He has been a recipient of the Australian Institute of Management’s ’30 under 30’ Award, r...
2023-06-061h 38
Property Marketing PodcastGeorge Glover - On cost per lead vs cost per sale, the future of ChatGPT and the potential of on-line property transactionsGeorge is a successful entrepreneur having founded several multi-million dollar revenue companies from scratch without any external investment alongside his business partner Mike Bird.
His current “day job” is being the CEO of the award-winning performance marketing agency Social Garden. The agency is home to 70+ employees across four countries and drives digital marketing and sales programs for many publicly listed property development companies as well large institutions such as Universities and Government organisations.
George is also a Non-Executive Director and major shareholder at two of his portfolio companies which include Australia’s largest off-the-plan property marketplace, Urban.com.au, and US tec...
2023-03-101h 31
Property Marketing PodcastAdrian McGregor - On writing a book about Biourbanism, creating an airport for birds and how it feels to be one of Sydney's 100 most creative peopleAdrian McGregor is a landscape architect and biourbanist. He is the founder and Chief Design Officer of McGregor Coxall, a design firm located in Australia and the UK dedicated to assisting cities achieve resilient prosperity. Selected as one of Sydney’s ‘100 Most Creative People’ and recipient of the Prime Minister of Australia’s Urban Design award, he has designed new cities, lectured, and delivered award-winning projects across the world. In this episode Adrian talks about what it takes to write a book about Biourbanism, the process of creating an airport for birds and how it feels to be one of Sydney's...
2022-12-151h 58
Property Marketing PodcastLuke Berry - How to see a glass half full, tell engaging stories and innovate, brilliantlyThis episode features Luke Berry of the Third.i Group. Luke is the Co-Founder & Director of Sales & Marketing and therefore is subsequently responsible for the implementation of all sales and marketing activities across the various divisions and projects owned by the Third.i Group.
Luke has over 20 years’ experience in the creation of ‘brand identities’ and is an industry leader in project marketing & sales, which has helped the business set envious sales records & secure multiple international awards. In this episode Luke shares his thoughts on how to see a glass half full, tell engaging stories and innovate, brilliantly. Enjoy
2022-10-211h 18
Property Marketing PodcastAngela Bonnefin - On the importance of getting in early, developing a social conscience and how to procure genuine community engagementThis Episode features Angela Bonnefin. Angela is the Founder and Director at Retail Strategy Group. Retail Strategy group is the culmination of many years dedication to the pursuit of world class outcomes in retail development across mixed-use projects. Our mission is simple - to create amazing places where people want to be.
2022-07-211h 02
Property Marketing PodcastDavid Milton - On the benefits of working within a large scale, corporate real estate franchise, truly understanding your target market and the power of redIn this episode, David extols the benefits of working within a large scale, corporate real estate franchise, truly understanding your target market and the power of red.
2022-03-2448 min
Property Marketing PodcastIwan Sunito - How to create your own market segment, establish genuine brand equity & the power of perseveranceIwan Sunito’s story is one of resilience and success. Born in Surabaya, East Java, Iwan spent many childhood years in the small town of Pangkalan Bun in Kalimantan, known also as Borneo, before moving to Australia as a teenager. Iwan completed a Bachelor of Architecture with Honours and a Masters of Construction Management at UNSW and in 1994 he started his own architectural firm.
In 1996 Iwan formed Crown Group with business partner Paul Sathio. In the years following Crown Group completed a string of successful projects, weathering the storms of the 2008 global financial crisis and the company is now set to...
2021-11-302h 14
Property Marketing PodcastAmanda Stanaway - On telling logical design stories utilising whole brain thinking strategy, how to live the brand and the post covid workplace realityToday’s episode features Amanda Stanaway. Amanda is the Global workplace leader & principal at Woods Bagot.
Amanda sits at the forefront of workplace design; currently working with a broad portfolio of corporate clients worldwide including NAB, CBA & Google.
Her role encompasses strategy and interior design across the commercial, lifestyle and public sectors and this mix of skills and diversity of knowledge provides a unique, comprehensive and innovative approach to projects for her clients.
Amanda has been instrumental in creating some of the most cutting edge workplaces in Australia – which have delivered real business advantage and positive change for the organisation.
In t...
2021-09-141h 18
Property Marketing PodcastAndrei Dolnikov - On channeling Don Draper, the fine art of CGI, and all things Kosher.Andrei founded BINYAN in his Sydney living room with the ambition to do nothing short of shape the future of architecture. After bartending at the Sydney Opera House while studying at the University of New South Wales, he spent his first professional years in the United States working as a designer and 3D technician at a range of architectural firms in Pittsburgh, Pennsylvania. It was during this stint that the part-time rabbi developed a yen for humanising architectural images. While helping a client create visuals for a local synagogue, rather than inserting eerie avatars, Andrei introduced lifelike details, which gave...
2021-07-261h 51
Property Marketing PodcastMat Steinwede - On The Journey From One Of Australia’s Most Wanted Criminals To One Of Australia’s Most Successful Real Estate Agents, Mastering Your Energy & Realising Your Optimum Capability.Today’s episode features Mat Steinwede. Ranking consistently as the number one agent in the McGrath Network, combined with leading one of the most successful sales teams in Australasia, Mat Steinwede is a highly sought-after property sales specialist and entrepreneur. With over 23 years’ experience dedicated solely to the real estate industry across the Central Coast of NSW, Mat has one of Australia’s best track records in property sales.
Exposed to the underbelly of Kings Cross when he was young, Mat was left homeless. With just the clothes he was wearing he moved to the Central Coast to try to start...
2021-06-041h 13
Property Marketing PodcastNick Turner - Turner Design Studio - On Packing A Glock Pistol On The Way To Work, Place Cultivation & Planning PurityNick Turner - Turner Design Studio - explores everything from packing a glock pistol in Iraq to what it takes to scale an architectural business to over 100 employees, what does good place making feel & look like, managing the complex issue of community consultation, exploring the notion of planning purity as opposed to planning efficiency and all things property marketing.
Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are bo...
2021-05-041h 01
Property Marketing PodcastNick Turner - Kangaroo Valley Fire Storm - On Designing, Defending & Gambling Your Life On Your Own Ingenuity & Self BeliefKangaroo Valley Fire Storm explores a personal design and building project Nick undertook in the beautiful Kangaroo Valley just a few hours south of Sydney. Now to say he put his life on the line to save this house - is no where near an understatement. He and a few of his mates and some local refugees battled and took refuge from the mega Currowan Fire and Nick’s story of preparing for, fighting and surviving this fire is nothing short of astonishing. It really does talk to Nick’s character and his detailed & thorough approach to everything he does not...
2021-04-2259 min
Property Marketing PodcastAndrew Hoyne - On using genuine emotion as a catalyst for ingenious ideation, creating more of absolutely everything and how to make good old fashioned aussie gravy.Today’s episode features Andrew Hoyne. Andrew is the Founding Principal of Hoyne - Australia’s largest place & property marketing agency, which he built from scratch 30 years ago. During that time Andy has helped major Australian & International developers, Councils & government to create highly recognisable landmarks across Australia, generating some of the country’s most memorable brand & marketing campaigns in the process. He's seen first hand how the power of effective placemaking can completely transform communities and is passionate in his belief that we can do more to create meaningful places. This led him to publish The Place Economy – a series of resou...
2021-02-171h 33
Property Marketing PodcastTom Hywood - On starting a proptech business, what a good lead looks like and being coronavirus patient #93Today’s episode features Tom Hywood. Tom is the co-founder and Sales Director of the AD Group (apartments & developments) – one of the most successful new start-up property technology businesses in Australia. Tom and his co-founder Jordan Catalano identified a gap in the property technology market for off-the-plan sales and created an online marketplace specifically for brand new apartments and house and land offerings. Created in 2014 their site has amassed a database of nearly 40,000 potential purchasers, created leads that have resulted in over $5B of sales and can claim that they have a lower cost per lead and cost per sale than...
2020-12-0255 min
Property Marketing PodcastPauline Goodyer - On pioneering "the block" television series, creating your own real estate brand and old school door knocking.Pauline began her selling career at McGrath where for over a decade she was one of the top performing agents; which is why she was chosen as the selling agent for the original series of the hugely popular television show ‘The Block”, representing the popular contestants ‘Gav and Waz’. It was a pretty amazing experience that taught her even more than she already knew about the power of presentation, publicity and marketing. In 2004, she co-founded her own brand Goodyer Donnelly - a partnership she co-owned and ran as a successful full service real estate agency for 9 years. In 2013 she decided a more p...
2020-10-1449 min
Property Marketing PodcastJames Cooper - On effective lead generation, artificial intelligence, the role of place making and how to go with the flow.James is the Founder and Director at Metropolis and CAMPAIGNxpress.
Metropolis is a marketing consultancy for the property industry that James founded 14 years ago. It has offices in Sydney and Melbourne with a client list of some of Australia’s leading commercial agencies, project marketers, developers and investors. James & his team have created some of Australia’s most iconic property brand, media & marketing campaigns including the Flour Mill in Summer Hill, East End in Newcastle, Waterline Place in Williamstown Melbourne & Mary Lane in Brisbane - amongst many others.
James also founded CAMPAIGNxpress - marketing software that was created for the real...
2020-08-131h 19
Property Marketing PodcastAdam Haddow - How to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence.Adam is a director at SJB, one of Australia’s leading architectural firms. Adam Haddow is an architect and urban designer. A Churchill Fellow, Adam travelled the world investigating alternatives to conventional models of urban design. The sabbatical resulted in a research project entitled ‘Shall We Dense’ an examination into the state of modern density living in Australia. Adam’s diverse experience and creative expertise is recognised by numerous architectural accolades, including international awards for Casba, winner of the 2015 World Architecture Festival for mixed-use completed buildings; and Cleveland Rooftop winner of the 2018 Architizer A+ Award, residential apartment. In 2014, he was creative...
2020-07-0454 min
Property Marketing PodcastJustin Brown - On pioneering & mastering fomo, building a world class team and dominating the off-the-plan market.Justin Brown is a doyen in the world of residential project marketing in Australia and throughout the Asia pacific region. Currently Chairman of CBRE & founder of his own development company, Abadeen, Justin was a true pioneer of project marketing in Australia and has been the leading force in launching & selling new lifestyle destinations in some of Australia’s most valuable precincts for nearly 30 years. Throughout his career, Justin has personally sold, managed and or overseen the sales of over 80% of the premium off-the-plan mixed use & residential market in Sydney and has overseen the sales of over $200B worth of real es...
2020-05-151h 08
Property Marketing PodcastLisa Pennell - On maintaining brand integrity, creating Ray White's very first national brand campaign & brand protection.This episode features Lisa Pennell. After two decades of working with some of Australia's largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode, Lisa tells...
2020-03-3100 min
Property Marketing PodcastBill Malouf - On knowing your market, building credibility and playing manilla poker.Today’s episode features Bill Malouf. Bill is a legend in the property category. Acknowledged as the clear market leader in selling waterfront properties and prestige holdings, Bill Malouf has held the No.1 position within the LJ Hooker Network for almost two decades. Specialising in Sydney’s Eastern Suburbs and consistently setting new sales records, Bill's high-profile client base and landmark success stories encompass almost every one of Australia’s most prestigious locations. Bill is proud of his unbeatable track record in selling prestige property. A leader in his field with undeniable marketing flair, tenacity and professionalism, his illustrious 32 years of sel...
2020-03-0348 min
Property Marketing PodcastGeorgina Holmes - How to design, furnish & style a ski chalet in Europe, high end commercial projects in Australia and CGI’s everywhere.Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked...
2019-12-1645 min
Property Marketing PodcastJason Boon - How to negotiate $30m of sales a month & spot an up and coming area.Apart from being a junior Australian national surfing champion, Jason Boon is a Director at Richardson & Wrench Potts Point and has held the lofty position of the number one national sales person within the entire group for the last 15 years. Jason has been selling & marketing property for over 25 years and has negotiated over $2B worth of sales. Jason is also responsible for consistently breaking records and achieving new sales benchmarks in Potts Point – also known as the legendary Kings Cross District – in Sydney. Jason shares his insights on how to list and sell over $30M worth of residential properties per mont...
2019-12-1537 min
Property Marketing PodcastCraig Pontey - How to List & Sell a $65m Home, Starting a Print Media Empire and the Value of a Good Franchise.Craig Pontey co-founded the Ray White Double Bay group in 1987 which at its’ peak grew to over 180 staff being one of the largest individual real estate franchises in Australia. Craig has been marketing off-the-plan & general domestic property since 1978 and has negotiated some of the Australia’s largest individual property sales including a house in the Sydney suburb of Vaucluse for over $65M.Craig was also responsible for setting up one of Australia’s first project marketing offices and was chairman and the driving force behind the Eastern Express - a community newspaper - which at it’s peak featured over 200 pages of...
2019-12-131h 09
Property Marketing PodcastKirsty Bradley - How to create lasting community spirit, navigate the digital marketing landscape and animal humans.Kirsty Bradley has been delivering innovative marketing strategies for the corporate and property sector now for over 16 years. In that time she has led the marketing teams of some of Australia’s most recognised property brands including Colliers International, Crown Group, Coronation Property and her own business Foresite consulting. Kirsty has been partly responsible for the successful launch of over $8B worth of property since she began her career and has managed the recognition, growth and value of some of Australia’s most high profile project & corporate brands. In this interview we cover everything from how to create and foster comm...
2019-12-121h 11
Property Marketing PodcastPeter Chittenden - How to maximise gross realisation, play the long game and know when to say no.Peter began his career over 30 years as the founder of Realm Project Marketing Group - one of the first independent project marketing firms in Australia. Since then he has held senior management roles at Winten Property Group Stockland and subsequently Colliers International - where he is currently the National Managing Director of residential property. Throughout his career, Peter has personally sold, managed and or overseen the sales of $100B worth of real estate, created his own blog with over 4,000 subscribers and pioneered some of the property industries most innovative marketing methods.
2019-12-1154 min
Property Marketing PodcastMichael Grant - How to develop the world's best residential buildings, befriend council and cry tears of joy.This episode features Michael Grant. Michael established Cornerstone property group in 1994, and his driven and detailed approach has seen it create an admirable track record of development success, with more than 60 projects completed over the last two decades valued at over $2B. Specialising in mixed-use projects in Sydney's City Fringe and Northern Beaches area, Cornerstone's key past projects have included multi award winning brands such as Cleveland & Co in Redfern and the Griffiths Teas building and No. 1 Lacey Street heritage restorations in Surry Hills. Cornerstone is building an enviable reputation for the adaptive re-use of existing buildings with a genuine...
2019-12-101h 15