Shows
eCommerce EvolutionHow One Brand Went from $0 to $80K/Day on AppLovin in One WeekThink you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated grow...
2025-11-201h 04eCommerce EvolutionLast-Minute Levers for Amazon Q4 | Masterclass ReplayAt the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits.From international expansion and tariff navigation to using Amazon’s newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offe...
2025-10-3059 mineCommerce EvolutionThe 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your BrandAre you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls "the performance trap." Preston breaks down the crucial 95-5 rule—the reality that 95% of your audience isn't actively shopping at any given time—and explains why optimizing only for immediate conversions is slowly eroding your brand. He shares the hard-earned lessons from Chubbies' journey, including their midlife crisis moment when effic...
2025-10-231h 13eCommerce EvolutionBuilding an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back ToolsWhat happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model.—...
2025-10-0957 mineCommerce EvolutionFrom Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon FuhrmannAmazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure.—Sponsored by...
2025-09-2548 mineCommerce EvolutionHow Wholesale Shaped Pura Vida’s $135 Million ExitWhen most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterintuitive truth about wholesale: it's often more profitable than your direct-to-consumer sales, provides incredible diversification, and creates marketing lift that benefits all your channels.Starting from cold calls and trade show hustle, Jared shares the exact playbook that took Pura Vida fr...
2025-09-1852 min
Marketing OperatorsThe Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett CurryToday we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.We discuss where YouTube sits in the channel mix, how it compares to Meta, why it’s still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-st...
2025-09-091h 14eCommerce EvolutionThe Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) EveryoneAmazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business.Amazon's tolerance for any form of manipulation is at an all-time low. The cost of non-compliance isn't just a warning anymore - it's permanent removal from the platform. Even if you think you're playing by the rules, the rules have changed, and they're being enforced by AI that doesn't give second chances....
2025-09-0446 mineCommerce EvolutionDealing with Amazon Negative Reviews and Fixing Your Digital ShelfIf you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the underground world of Amazon review manipulation and the critical monitoring strategies that separate thriving brands from those that struggle. From detecting fraudulent review patterns to catching orphaned ASINs before they cost you thousands, Danan shares the insider knowledge that most sellers never...
2025-08-2147 mineCommerce EvolutionFrom Zero to Viral: Your TikTok Shop's 0-$100.000 per Month PlaybookTikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok...
2025-08-1454 mineCommerce EvolutionThe Power of Product Positioning and Staying Relevant for 25 YearsWhat does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" category. From surviving the tragic loss of their founder to navigating COVID-19 and a complete brand revamp, Stefan reveals the strategies, mindset, and bold decisions that kept Dr. Brandt at the forefront of innovation while staying true to their core mission: "...
2025-08-0739 mineCommerce EvolutionFrom Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic StorytellingWhen most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views.Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating "addictive" content that turns cu...
2025-07-3141 mineCommerce EvolutionSubscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail DistributionRussell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening fo...
2025-07-2439 mineCommerce EvolutionBuilt to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by WaywardWhat happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are disco...
2025-07-1735 mineCommerce EvolutionSEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets)Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still ge...
2025-07-1045 min
The My Wife Quit Her Job Podcast With Steve Chou597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett CurryIn this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up. What You’ll Learn Your social selling options on YouTube How does shoppable YouTube compare with TikTok? How to get started with YouTube Shopping Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small an...
2025-07-0846 min
The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job597: YouTube Just Declared WAR on TikTok Shop – Here's What Sellers Need to Know With Brett CurryIn this episode, I'm thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It's a game-changer, and we're breaking down what you need to know to keep up.
2025-07-0446 mineCommerce EvolutionFrom Hope to Reality: P&L Design That Drive E-commerce ProfitabilityIn this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session to...
2025-06-2653 mineCommerce EvolutionBeyond China: Smart Supply Chain Diversification & Optimization Without the PitfallsOur CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real examples of how brands like Columbia Sportswear and Converse have legally engineered their products to slash tariff costs. From understanding country of origin rules to leveraging bonded warehouses for cash flow management, this conversation is packed with actionable insights for any brand looking to...
2025-06-1938 mineCommerce EvolutionStaying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie WeidenbachIn this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!...
2025-06-0547 mineCommerce EvolutionGenerating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah GarciaIn this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Spon...
2025-05-2248 mineCommerce EvolutionAttribution is Broken: Understanding MTAs, MMMs, and IncrementalityIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Com...
2025-05-0847 min
The Andrew Faris PodcastThe Meta Advertiser's Guide To YouTube Ads (With Brett Curry)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https...
2025-05-0258 mineCommerce EvolutionBreaking Through Operational Bottlenecks: How to Scale Your Business Beyond the FounderIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—...
2025-04-2452 mineCommerce EvolutionEpisode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (http...
2025-04-1716 mineCommerce EvolutionYouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan WestThis is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episode I share eye-opening case studies demonstrating how YouTube drives significant incremental growth - even when traditional attribution models fail to capture it. If you've been skeptical about YouTube's effectiveness or struggled to measure its impact, this conversation reveals why it might be the missing piece in your marketing strategy and...
2025-04-0336 mineCommerce EvolutionEpisode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless...
2024-12-1837 mineCommerce EvolutionEpisode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC GrowthIn this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growthThey explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels.Here are some key takeaways from the episode:Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build lo...
2024-09-2545 min
What Are You Made Of?Thriving in Business and Beyond: Brett Curry’s Playbook for Growth and LeadershipMike "C-Roc" welcomes Brett Curry, CEO of OMG Commerce and host of the eCommerce Evolution podcast. Brett shares insights from managing ad campaigns for over 100 growing brands across Google, Amazon, and YouTube. With a background in digital marketing and a passion for understanding human behavior, Brett delves into the psychology behind consumer choices and how businesses can effectively tap into this knowledge to drive growth.
Brett also opens up about his personal life, including being a father to eight kids, his deep faith, and his love for building relationships. As a man driven by...
2024-09-1134 mineCommerce EvolutionEpisode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's ValueIn this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value.Key topics and lessons discussed:- The current M&A climate for e-commerce brands and the impact of the COVID-19 pandemic on valuations...
2024-05-2938 mineCommerce EvolutionEpisode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing BrandBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and...
2024-04-1039 mineCommerce EvolutionEpisode 276 - Let's Buy a Business with Jeremy HorowitzBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__...
2024-04-0346 mineCommerce EvolutionEpisode 275 - Amazon Ads News & Trends with Jeff Cohen of AmazonBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedb...
2024-03-2043 min
The HuntedEp. 18 - Talk'n SpringLevi and AJ talk with Chris and Brett again about sheds, mushroom, turkeys and plenty more.
2024-03-191h 07eCommerce EvolutionEpisode 274 - How to Sell 1/2 Billion in Drink Ware in 8 YearsBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraugh...
2024-03-1344 mineCommerce EvolutionEpisode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an AgencyBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach
2024-03-0622 mineCommerce EvolutionEpisode 272 - Ambassador Programs that Fuel GrowthBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth...
2024-02-2842 mineCommerce EvolutionEpisode 271 - How to Win in 2024 with Sean Frank of RidgeBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To...
2024-02-2141 min
Inside with Brett Hawke#363 Brooks Curry talks Olympic Trials, moving to Cal, and the 100 & 200 FreeOlympic swimmer Brooks Curry details his goal of qualifying individually for the 2024 Olympics, sharing insights into his rigorous training schedule, technical focus on efficiency, and mental approach of trusting his process through pre-race routines.
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2024-02-0140 min
Ecomm BreakthroughUnveiling Amazon’s Hidden Traffic Secrets With Brett Curry!Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an...
2024-01-231h 02
The Unstoppable Marketer®EP. 60 YouTube Success Unveiled: Winning with Long-Form Content and an Unexpected Influencer, w/ Brett Curry, CEO of OMG CommerceSend us a textWe had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often...
2023-10-0358 minThe My Wife Quit Her Job Podcast With Steve Chou493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett CurryToday, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot. What You’ll Learn What’s working in the world of advertising right now Which ad platforms are converting the best depending on what you sell How to set...
2023-09-2048 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesLevel Up Leadership: How to Build an Empowered Team in Your Digital Agency with Brett Curry | Ep #628Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for. He is on the show sharing how he and his agency business partner maintain a balanced relationship that benefits the agency and how they've created an agency that is in high demand not only by clients but by protective...
2023-09-1752 min
Marketing People LoveScaling YouTube to the Moon w/ Special Guest Brett CurryToday I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.
2023-08-0742 min
The HuntedEp. 10 - Talking turkeys, mushrooms and BS with Brett and ChrisBrett Curry and Chris Donovan talk with AJ and Levi about turkey, mushrooms and other BS.
2023-05-101h 28
INspired INsider Podcast[Top Agency Series] Driving Results in the eCommerce Space With Brett CurryBrett Curry is the CEO of OMG Commerce, a performance-driven e-commerce marketing agency. OMG helps e-commerce brands accelerate growth by utilizing Google, YouTube, and Amazon ads and full Amazon brand management. Brett is an entrepreneur, online marketer, e-commerce strategist, and speaker who is passionate about helping companies grow through creative marketing efforts. He hosts the Spicy Curry Podcast and eCommerce Evolution Podcast, highlighting what's new and next in e-commerce. In this episode… The digital landscape is a challenge for many brands due to its hyper-competitive nature. So how can you accelerate growth and dr...
2023-04-1853 min
Adspend with Ash Melwani and Rabah RahilMaximizing Watch Time: The Key Metric for YouTube Ads with Brett CurryFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.Connect with Brett: https://www.linkedin.com/in/thebrettcurry/Oh. And before...
2023-03-201h 03
eCommerce EvolutionEpisode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro AthletesThis episode of the eCommerce Evolution podcast is truly unique. It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes. Ashton and I ha...
2023-03-0950 min
The Ecom Show#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com Marketing#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com MarketingHey Budai Nation, Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry. Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook market...
2023-01-2636 min
VidTao Podcast2023 Google & YouTube Secrets for Scaling eCommerce - VidTao Podcast with Brett CurryIn today's episode of the VidTao podcast, we have the pleasure of speaking with Mr. Brett Curry, the founder of OMG Commerce. Brett is a leading expert in paid advertising for e-commerce, focusing on platforms such as YouTube, Google, and Amazon. He will share valuable insights and strategies on effectively using these platforms to grow your brand. We will discuss the importance of utilizing Amazon ads, the benefits of Performance Max, and tips for utilizing YouTube, Google Shopping, and paid search. Don't miss out on the wealth of knowledge that Brett has to offer. Tune...
2023-01-2552 min
The Smart Marketer PodcastYour Google Performance Max Update (For 2023) With Brett Curry and Molly PittmanIn this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for...
2022-12-2746 min
Interpreter's Workshop with Tim CurryIW 30: Interview Brett Best Part 3: The Nitty Gritty GritsSend me a Text Message here.Cheesy American Grits, a food for all who dare!Today we learn some details of Brett's life experience inside and outside of interpreting. What are "grits"? She'll tell you. How can we be better interpreter colleagues? She'll tell you. It was a fun conversation with Brett. We should all have conversations with each other more often.Mentioned in the episode. Check it out! Let them know Tim Curry sent you.HIVE CRAFT - Home Brett's family business.I'll see you next week f...
2022-12-1919 minInterpreter's Workshop with Tim CurryIW 29: Interview Brett Best Part 2: We Have the PowerSend me a Text Message here.Power, seen and unseen, we must use it wisely.Today, Brett speaks to the fact that much of what we do as interpreters transfers to all situations, even to different countries. Our interpreting process takes into account cultures, norms and of course language use. This applies even across borders.We also learn of horizontal violence, online and verbal attacks within our profession. Her research can help us start improving our communication with colleagues to enrich each other rather than to tear us down.Next...
2022-12-1237 min
The Tactical LeaderDrive Traffic Your E-Commerce Store Using Podcasts And YouTube with Brett Curry“I'm a big believer in Google. I'm also a big believer in Amazon because if someone's going to shop online, they're going to one of those two places, Google or Amazon. So, I think now's the time to get really good at the paid side of both those platforms.” – Brett CurryIn today’s episode, we welcome back, Brett Curry. Brett discusses the importance of having a great product, diversifying your traffic sources, and being careful not to rely on any one channel too heavily. He shares some thoughts on the current state of E-commerce and how it’s still...
2022-11-2514 minThe Tactical LeaderPersuade Customers To Buy Through Effect Marketing Campaigns with Brett Curry“If you got a compelling offer, you got a compelling landing page, you got a good product, we can turn on ads and scale up or down based on what you need. It's quick and it's responsive. And so, I still believe in SEO.” – Brett CurryIn today’s episode, we welcome, Brett Curry. Brett is an online marketer, eCommerce strategist, and speaker, but first and foremost he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the cr...
2022-11-2133 min
Marketing Ink: Big Ideas for Local BusinessesThe secret to growing and managing a 70+ person team with Brett Curry Hiring, Firing, Managing - It's all a part of business, and for most business owners, it's our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we'll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve success from the start. If you want to learn more about Brett and OMGCommerce, visit https://www.omgcommerce.com/ If you want to learn how I can help you grow your local business or local marketing agency, visit https://alliebloyd.com
2022-11-1742 min
What's the Story?How my mom dying of cancer drew me closer to God | Brett CurryWhat’s the Story is a podcast full of stories about faith and courage from everyday people. In this episode, Brett Curry joins Matt to talk about his Christian journey, the heartbreak of his mother dying of cancer and the joy of parenting 8 kids.If you've ever been through a tough time, this podcast is for you. It will inspire you and give you hope that no matter what life throws your way, you can come out stronger on the other side because God is good.In this episode, Matt and Brett dig into:Fr...
2022-11-0950 min
Growth Think TankCulture First Drives Growth with Brett Curry at OMG CommerceEvery business is stretched in many directions and has competing priorities. In this interview, we look at a new concept for many leaders - being a culture first organization. Today’s guest is Brett Curry, CEO at OMG Commerce. Inc Magazine ranked his company #1651 on the 2021 Inc 5000 list. OMG Commerce is a digital marketing agency specializing in e-commerce strategies and tactics that grow traffic and result in increased ad conversions. Brett and I share why culture first is a movement you want to pay attention to. We look at the essential elements of culture first so you can integrate wh...
2022-06-2326 min
Spicy CurryEpisode 5 - How to Measure, Master, and Scale YouTube Ads with Brett CurryTracking is harder than ever. Competition is fierce. But YouTube still offers the largest reach of any social media platform. It’s the most visited site on the planet behind Google. It also provides incredible opportunities to zero in on your ideal audience. In this episode (taken from a recent talk given at Social Media Marketing World in San Diego) I break down two eCommerce case studies of companies who grew from $0 to over $1Million in profitable ad spend on YouTube. We’ll show you how you can do the same or better.
2022-06-0949 min
eCommerce Profits PodcastGrowing Your eCommerce Brand With Google Ads With Brett Curry, CEO of OMG CommerceBrett Curry is the CEO of OMG Commerce, an ecommerce marketing agency and a Google Premier Partner. They run Google ads, YouTube ads, and Amazon management for some of the most successful and popular brands in the direct-to-consumer and ecommerce space. Brett is a sought-after online marketer and ecommerce strategist, and speaker. He is the host of the eCommerce Evolution Podcast, a podcast that dives deep into fresh interviews with merchants, vendors, and experts in the ecommerce industry. In this episode… Has your ecommerce brand been successful using Google ads? What is your Go...
2022-02-1543 minThe Smart Marketer PodcastWin On YouTube, Google Search & Google Shopping (Part 2), With Brett Curry.If you're looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start. John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube's Top Spenders! You've probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more. Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you're looking to...
2021-10-0727 min
Secrets To Scaling Your Ecommerce BrandEp 169: YouTube Ads Deep Dive with Brett Curry of OMG CommerceSend us a textDid you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well? In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episode is full of actionable insights and helpful strategies. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you a...
2021-03-0935 min
eCommerce EvolutionEpisode 151 - Lessons in Amazon Growth from a Husband & Wife Team - Josh & Becca HadleyThis eCommerce power couple is ON FIRE. They are cranking out AMAZING products on Amazon and growing fast. More importantly, they’re having fun in the process. More surprising and impressive than the growth is that they’re married, work together and, wait for it...still like each other! We uncover some really powerful lessons in Amazon growth, business growth, and maintaining healthy work relationships. I hope you enjoy listening to this as much as I enjoyed recording it! Here’s a look at what we cover: How to pivot and grow How being in...
2021-02-1852 min
eCommerce EvolutionEpisode 150 - 3 Things Facebook Advertisers Should Do Right Now with Bob RegnerusFacebook is still a land of opportunity, but it is NOT currently smooth sailing. The most powerful storm right now is, of course, privacy concerns. Namely, the iOS 14 update and how it will impact advertisers' ability to track and optimize campaigns. Facebook’s ability to track users everywhere online as they did in the past is going to be severely limited. Whenever I talk to Facebook advertisers right now, uncertainty is the best way to describe their outlook on the platform. In this episode, Bob and I tackle some really key issues facing Facebook advertisers right now. How do we...
2021-02-0347 min
eCommerce EvolutionEpisode 149 - 2021 Predictions Show with Andrew Youderian of Ecommerce FuelAndrew Youderian is a bit of a legend. Podcaster, investor, former eCommerce store operator, and now founder of the premier online community for 7 and 8 figure eCommerce store owners - Ecommerce Fuel. That’s why I’m super pumped to have him on the show this week to talk predictions for the rest of 2021! In this episode, we put on our Nostradamus hats and try to predict what we might see more of this year. I focus a little more on the ad and marketing space as it relates to eCommerce. Andrew focuses his predictions more on eCommerce as a...
2021-01-2741 min
eCommerce EvolutionEpisode 148 - Step-by-Step Influencer Marketing + Community Building for Rapid Growth with Adi ArezziniHow does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program? Normally it doesn’t, but Adi Arezzini isn’t your typical eCommerce entrepreneur. Few companies run influencer marketing as successfully as Adi Arezzini. And few people understand what it takes to build a brand and a community like Adi. What started as discussions on Instagram about gut and bowel health transformed into a thoroughly engaged community and a brand that’s growing by leaps and bounds. Everyone says they want to build a brand. Few know what that means. ...
2021-01-2050 min
eCommerce EvolutionEpisode 147 - Branding + Listing Optimization on Amazon with Emma Schermer TamirOnce upon a time you could source any old product you wanted from Alibaba, slap your name on it, throw up a listing on Amazon, and presto! Instant sales. I personally know several people who sold 7-figures + per year doing this. Well….those days are over. Everyone I know who ran that kind of business is either 1. Out of business or 2. Had to make a hard pivot. To succeed on Amazon now you need to build a brand. You need products that delight customers and serve a unique purpose. You need listings that clearly communicate your brand difference...
2021-01-1452 min
eCommerce EvolutionEpisode 146 - Handling Adversity, Setbacks and Constant Change in eCommerce with Ken Kline of VHC BrandsFew eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline. You’ve maybe seen their home decor products in big retailers like Home Depot, Bed Bath and Beyond or online at Wayfair, Amazon and many more. Also, few eComm businesses have faced the setbacks that Ken and team have faced. From a fire that completely destroyed their inventory in the mid 2000s to COVID wrecking their in-store retail plans in 2020 - they’ve faced some crazy times and come out stronger. Here’s a look at what we cover...
2020-12-3157 min
eCommerce EvolutionEpisode 145 - Overlooked Growth Hacks (How to NOT be a One Trick Pony) with Jared MitchellJared Mitchell has a unique perspective on the eCommerce industry. He and his wife, Alana, run two eCommerce sites - skincarebyalana.com and alanamitchell.com. He’s also the lead eCommerce consultant for Neil Patel and he runs an eCommerce training group at beefysites.com. This guy has forgotten more good eCommerce ideas than most will ever learn. Jared is also a close friend and he’s my surfing mentor. We do take a very brief detour to talk surfing on this episode, but mostly we talk about overlooked growth ideas! Here’s a look at what we ex...
2020-12-1749 min
eCommerce EvolutionEpisode 144 - Cyber 5 RecapCyber 5 Recap While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020 (Thanksgiving Thursday–Cyber Monday) and an early look at how Holiday 2020 as a whole is shaping up. Here are five key observations, so far, for Holiday 2020. We’re breaking every eCommerce record and it’s not even close. No surprise here, but this year marks a record for online sales for Thanksgiving, Black Friday, Cyber Monday and the entire Thanksgiving weekend. Adobe Analytics was predicting two years’ worth of growth being packed into...
2020-12-1042 min
eCommerce EvolutionEpisode 143 - Building & Protecting Culture - The Story of Thread Wallets with Colby BauerColby Bauer has personality. He’s a half-pipe skating, snowboarding, former collegiate athlete who turned a simple idea into a thriving eComm business. He and his wife McKenzie started Thread Wallets with just a single product idea. Simple, functional, minimalist wallets with personality. That initial product took off and Thread quickly grew into a team of 22 that now boasts an expanding product line including lanyards, phone cases, and more. While there’s a lot to be impressed about with Colby and McKenzie, and their team I really wanted to key in on Thread’s culture and the unique ste...
2020-12-0358 min
eCommerce EvolutionEpisode 142 - Turning Conversational Commerce Into a Competitive Advantage with Phil RoireauConversational commerce. What is it? Basically, it’s taking the in-person shopping experience of asking questions and talking to retail sales staff and moving it into multiple online channels seamlessly. Today shoppers want to interact with you in a variety of ways and they want near-instant feedback. Messenger. SMS. Chat. Facebook comments. Your customers expect you to be everywhere they are when they need you. In this interview, Phil and I talk about some of the foundations of conversational commerce - both strategies and tactics. This will help guide all of your conversational commerce efforts. Here’s a quick look at...
2020-11-2652 min
eCommerce EvolutionEpisode 141 - Prime Day + Early Holiday Insights with Chris Tyler of OMG CommerceVery little about 2020 has been normal - including Prime Day. This year’s Prime Day was in October vs. Amazon’s usual July time frame. What did this mean for 2020 Prime Day vs. 2019 Prime Day? Would this year’s Prime Day make the official launch of holiday sales? In this episode, I bring back OMG Commerce’s Amazon Director Chris Tyler to discuss what we noticed this year during Prime Day with our clients. Here’s a look at what we discuss: Total prime day sales grew 70% year-over-year in 2019 vs. 2018, but only grew 45% year-ov...
2020-11-1927 min
eCommerce EvolutionEpisode 140 - 6-Figure Product Launches on Kickstarter with Khierstyn RossKhierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter. She’s experienced the highs of multiple 6-figure product launches, plus she’s endured the heartache of a launch gone bad. She knows what to do and, just as importantly, what to avoid. In this podcast, we talk about the keys to building a 6-figure crowd-funded product launch including: What products work best for a Kickstarter launch Why audience building is so important, how to do it, and why so many people underestimate it. What kind of targets to set for your f...
2020-11-1249 min
eCommerce EvolutionEpisode 139 - Making Data Actionable and Developing a Data 6-Pack with Dan LeBlanc of DaasityWhat do six-packs, successful pilots and 2020 have in common? No, it’s not a drinking game. We’re talking data here people! Do you know your data…like really know your data? Do you have a feel for it? Do you look at the right numbers daily? Let’s talk pilots for just a second. If you’ve ever seen a cockpit, it looks kinda like most eCommerce dashboards - an overwhelming amount of buttons, data, dials, and meters. But pilots actually focus mostly on just a few key instruments. The rest is there to help if there’s trouble. ...
2020-10-2951 min
eCommerce EvolutionEpisode 138 - The Integrated YouTube Influencer Strategy Ridge Wallets Used to Build a $60 Million eCommerce Business with Sean FrankThere are two different types of sponsored YouTube influencer videos: An integrated sponsored video and Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product. So the video is titled “Widget 12 Pro Unboxing and review.” An integrated sponsored influencer videos is an ad put inside of video on a separate topic. The video might be about fortnite or camping, or whatever, but inside the video is a...
2020-10-2251 min
eCommerce EvolutionEpisode 137 - SEO, Content & Influencer Marketing with Kevin Urrutia from Chester TravelDuring a pandemic, marketing for a travel company isn’t easy. Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future. In this episode, we talk about the perfect combination of short term and long term growth strategies. Using influencer marketing for short term growth and SEO for long term traffic and growth has proved to be a winning combination for Chester Travel and their line of modern luggage. Here’s a look at what we cover in this episode: Leveraging returns a...
2020-10-1539 min
eCommerce EvolutionEpisode 136 - Line Extension and Licensing to Fuel Growth with Chris Lynch Everyday CaliIn a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line of sunscreen. So what separates a solid business move into new products vs. an unhealthy distraction? When should you partner, license, go on your own, or scrap an idea? Here’s what we dive into on this episode: When to lawyer...
2020-10-0147 min