Brett Curry - Podcast Details

Shows

eCommerce EvolutionBeyond China: Smart Supply Chain Diversification & Optimization Without the PitfallsOur CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real examples of how brands like Columbia Sportswear and Converse have legally engineered their products to slash tariff costs. From understanding country of origin rules to leveraging bonded warehouses for cash flow management, this conversation is packed with actionable insights for any brand looking to...2025-06-1938 min

eCommerce EvolutionStaying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie WeidenbachIn this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!...2025-06-0547 min

eCommerce EvolutionGenerating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah GarciaIn this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Spon...2025-05-2248 min

eCommerce EvolutionAttribution is Broken: Understanding MTAs, MMMs, and IncrementalityIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Com...2025-05-0847 min

The Andrew Faris PodcastThe Meta Advertiser's Guide To YouTube Ads (With Brett Curry)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https...2025-05-0258 min

eCommerce EvolutionBreaking Through Operational Bottlenecks: How to Scale Your Business Beyond the FounderIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—...2025-04-2452 min

eCommerce EvolutionEpisode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (http...2025-04-1716 min

eCommerce EvolutionYouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan WestThis is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episode I share eye-opening case studies demonstrating how YouTube drives significant incremental growth - even when traditional attribution models fail to capture it. If you've been skeptical about YouTube's effectiveness or struggled to measure its impact, this conversation reveals why it might be the missing piece in your marketing strategy and...2025-04-0336 min

eCommerce EvolutionEpisode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless...2024-12-1837 min

eCommerce EvolutionEpisode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC GrowthIn this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growthThey explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels.Here are some key takeaways from the episode:Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build lo...2024-09-2545 min

What Are You Made Of?Thriving in Business and Beyond: Brett Curry’s Playbook for Growth and LeadershipMike "C-Roc" welcomes Brett Curry, CEO of OMG Commerce and host of the eCommerce Evolution podcast. Brett shares insights from managing ad campaigns for over 100 growing brands across Google, Amazon, and YouTube. With a background in digital marketing and a passion for understanding human behavior, Brett delves into the psychology behind consumer choices and how businesses can effectively tap into this knowledge to drive growth. Brett also opens up about his personal life, including being a father to eight kids, his deep faith, and his love for building relationships. As a man driven by...2024-09-1134 min

eCommerce EvolutionEpisode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's ValueIn this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value.Key topics and lessons discussed:- The current M&A climate for e-commerce brands and the impact of the COVID-19 pandemic on valuations...2024-05-2938 min

eCommerce EvolutionEpisode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing BrandBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and...2024-04-1039 min

eCommerce EvolutionEpisode 276 - Let's Buy a Business with Jeremy HorowitzBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__...2024-04-0346 min

eCommerce EvolutionEpisode 275 - Amazon Ads News & Trends with Jeff Cohen of AmazonBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedb...2024-03-2043 min

The HuntedEp. 18 - Talk'n SpringLevi and AJ talk with Chris and Brett again about sheds, mushroom, turkeys and plenty more.2024-03-191h 07

eCommerce EvolutionEpisode 274 - How to Sell 1/2 Billion in Drink Ware in 8 YearsBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraugh...2024-03-1344 min

eCommerce EvolutionEpisode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an AgencyBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach 2024-03-0622 min

eCommerce EvolutionEpisode 272 - Ambassador Programs that Fuel GrowthBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth...2024-02-2842 min

eCommerce EvolutionEpisode 271 - How to Win in 2024 with Sean Frank of RidgeBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To...2024-02-2141 min

Ecomm BreakthroughUnveiling Amazon’s Hidden Traffic Secrets With Brett Curry!Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an...2024-01-231h 02

The Unstoppable Marketer®EP. 60 YouTube Success Unveiled: Winning with Long-Form Content and an Unexpected Influencer, w/ Brett Curry, CEO of OMG CommerceWe had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape.2023-10-0358 min

The My Wife Quit Her Job Podcast With Steve Chou493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett CurryToday, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot. What You’ll Learn What’s working in the world of advertising right now Which ad platforms are converting the best depending on what you sell How to set...2023-09-2048 min

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett CurryToday, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren't running Google Performance Max ads yet, you should give it a shot.2023-09-1948 min

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesLevel Up Leadership: How to Build an Empowered Team in Your Digital Agency with Brett Curry | Ep #628Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for. He is on the show sharing how he and his agency business partner maintain a balanced relationship that benefits the agency and how they've created an agency that is in high demand not only by clients but by protective...2023-09-1752 min

Marketing People LoveScaling YouTube to the Moon w/ Special Guest Brett CurryToday I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.2023-08-0742 min

The HuntedEp. 10 - Talking turkeys, mushrooms and BS with Brett and ChrisBrett Curry and Chris Donovan talk with AJ and Levi about turkey, mushrooms and other BS.2023-05-101h 28

INspired INsider Podcast[Top Agency Series] Driving Results in the eCommerce Space With Brett CurryBrett Curry is the CEO of OMG Commerce, a performance-driven e-commerce marketing agency. OMG helps e-commerce brands accelerate growth by utilizing Google, YouTube, and Amazon ads and full Amazon brand management. Brett is an entrepreneur, online marketer, e-commerce strategist, and speaker who is passionate about helping companies grow through creative marketing efforts. He hosts the Spicy Curry Podcast and eCommerce Evolution Podcast, highlighting what's new and next in e-commerce. In this episode… The digital landscape is a challenge for many brands due to its hyper-competitive nature. So how can you accelerate growth and dr...2023-04-1853 min

Adspend with Ash Melwani and Rabah RahilMaximizing Watch Time: The Key Metric for YouTube Ads with Brett CurryFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.Connect with Brett: https://www.linkedin.com/in/thebrettcurry/Oh. And before...2023-03-201h 03

eCommerce EvolutionEpisode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro AthletesThis episode of the eCommerce Evolution podcast is truly unique. It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes. Ashton and I ha...2023-03-0950 min

The Ecom Show#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com Marketing#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com MarketingHey Budai Nation, Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry. Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook market...2023-01-2636 min

VidTao Podcast2023 Google & YouTube Secrets for Scaling eCommerce - VidTao Podcast with Brett CurryIn today's episode of the VidTao podcast, we have the pleasure of speaking with Mr. Brett Curry, the founder of OMG Commerce. Brett is a leading expert in paid advertising for e-commerce, focusing on platforms such as YouTube, Google, and Amazon. He will share valuable insights and strategies on effectively using these platforms to grow your brand. We will discuss the importance of utilizing Amazon ads, the benefits of Performance Max, and tips for utilizing YouTube, Google Shopping, and paid search. Don't miss out on the wealth of knowledge that Brett has to offer. Tune...2023-01-2552 min

The Smart Marketer PodcastYour Google Performance Max Update (For 2023) With Brett Curry and Molly PittmanIn this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for...2022-12-2746 min $Interpreter\'s Workshop with Tim Curry$ Interpreter's Workshop with Tim CurryIW 30: Interview Brett Best Part 3: The Nitty Gritty GritsSend me a Text Message here.Cheesy American Grits, a food for all who dare!Today we learn some details of Brett's life experience inside and outside of interpreting. What are "grits"? She'll tell you. How can we be better interpreter colleagues? She'll tell you. It was a fun conversation with Brett. We should all have conversations with each other more often.Mentioned in the episode. Check it out! Let them know Tim Curry sent you.HIVE CRAFT - Home Brett's family business.I'll see you next week f...2022-12-1919 min