Shows
Maker Manager Money - Entrepreneur & Business Owner InspirationBreaking Free: Brett Trainor's Journey from Corporate Life to Entrepreneurial FreedomSend us a textIn this episode, host Kyle Ariel Knowles sits down with Brett Trainor, a former corporate professional who traded his 30-year corporate career for entrepreneurial freedom. As the founder of the Escapee Collective and host of the Corporate Escapee podcast, Brett shares his journey of helping corporate professionals find their path to independence.Join us as we dive into Brett's story of leaving the corporate world, his challenges during his transition, and the valuable lessons he learned. Discover how he empowers GenX professionals to break free from the 9-to-5 grind without sacrificing...2025-03-0253 min
The Corporate EscapeeFractional Success: Mindset, Clients, & Growth Strategies with John ArmsIn this conversation, Brett Trainor and John Arms discuss the evolving landscape of fractional leadership, exploring its growth, the macro and micro reasons behind this shift, and how individuals can position themselves effectively in this space. They delve into the changing dynamics of corporate work, the demand for fractional talent, and the importance of empathy and networking in securing opportunities. The discussion emphasizes the need for a mindset shift from traditional employment models to embracing fractional roles as a viable and fulfilling career path. In this conversation, Brett Trainor discusses the transition from a corporate mindset to a more...2025-02-171h 01The Corporate EscapeeEscaping the 9-5: My Story & Interview from the What’s Next GenX PodcastWelcome back to The Corporate Escapee podcast. I’m thrilled to bring you something a little different today. Recently, I had the privilege of being a guest on the What’s Next GenX podcast with Nicole and Anne Marie. These two are all about helping Gen Xers like us figure out what’s next in our careers and lives.In this episode, we dove deep into the journey of leaving corporate life and building a career on your own terms. We talked about the tipping point that led me to escape corporate, how I discovered there are countl...2025-01-0345 minThe Corporate EscapeeBreaking Free from the 9-5: How Podcasting Can Unlock Your Growth w/ John Tyreman
In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the...2024-07-1445 minThe Corporate EscapeeThe Power of Action: Brett Trainor on Leaving Corporate Life Behind
In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion.In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a mission to empower 10,000 Gen Xers to escape the 9-to-5 grind and find true freedom.🎙️ Episode Highlights:◾ Brett's journey from a 25-year corporate career to discovering fractional leadership and entrepreneurship.◾ The accidental yet impac...2024-07-0930 minThe Corporate EscapeeUnlocking Growth: Targeted Networking Strategies for New Escapees
SummaryIn this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how to identify the right people to connect with, set the tone for the connection, communicate the problem you solve, and make a direct request for referrals. He also suggests offering a free strategy session as a way to add value to the networking process.2024-05-0320 minThe Corporate EscapeeHow to Escape Corporate & Why Brett Would Bet Everything on the Future of Fractional
SummaryThis is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends. It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters.Your Work Friends Linktree: https://linktr.ee/yourworkfriends Your Work Friends Podcast: https://www.buzzsprout.com/2280460Join the Your Work Friends LinkedIn Group: https://www.linkedin.com/groups/9558237/ Brett Trainor, founder of The Corporate Escapee, discusses the growing trend of freelance fractional work and...2024-02-2254 minThe Corporate EscapeeBeyond 9-to-5: Embracing the Fractional Work Revolution with Brett Trainor & Matthew Mottola
On this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of great content: https://humancloud.work/industry-insights/ Episode SummaryIn this conversation, Brett Trainor discusses his journey into fractional work and the opportunities it presents. He highlights the benefits of fractional work, such as flexibility and the ability to work with multiple clients. He a...2024-01-1652 minThe Corporate EscapeeMy Escape From the 9-5 Grind & How You Can Do the Same
Today is a special episodeI was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives. She was kind enough to let me share this as an episode on my podcast. It is not often where I get to share my journey from the 9-5 grind to a corporate escapee and discuss the mission of helping other GenXers break free from corporate.Episode OverviewThis conversation exp...2024-01-0351 minThe Corporate EscapeeGoing Solo Decoded: Understanding Its Meaning & Monetizing Your Corporate Experience
In this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to organizations. Brett explores different paths to leverage skills, such as fractional leadership, consulting, advising, and skills as a service. He highlights the potential for success and financial control in a solo business, as well as the challenges of time management and adjusting to a new work structure. Brett encourages listeners to test the solo...2023-11-2219 minThe Corporate Escapee164. Scaling a Consultancy with Faheem Moosa
Connect with Faheem:LinkedIn: https://www.linkedin.com/in/faheemmoosa/Twitter: https://twitter.com/faheemmoosaConnect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/
2022-07-1835 minThe Corporate Escapee163. Mindset: When to Think Big and When to Think Incrementally
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/
2022-07-1131 minThe Corporate Escapee162. The Freelance Entrepreneur's Process for Growth: Delegate, Automate, Eliminate
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/
2022-07-0440 minThe Corporate Escapee161. Content-Based Networking: Why Freelance Entrepreneurs Should Think of Themselves as Media Companies
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/Website: https://dianamitchell.me/
2022-06-2836 minThe Corporate Escapee160. A Better Business Model for Freelance Entrepreneurs
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-06-2033 minThe Corporate Escapee159. How to Outsource Your Weaknesses (So Everything Gets Done)
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-06-1333 minThe Corporate Escapee158. Measuring Wins and Loses (Both Business and Personal)
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-06-0628 minThe Corporate Escapee157. Designing Your Life as a Solo Freelance Entrepreneur with Kati Ryan
Connect with Kati:LinkedIn: https://www.linkedin.com/in/katiryanWeb site: https://www.apositiveadventure.com/Instagram: https://www.instagram.com/katiryanConnect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-05-3142 minThe Corporate Escapee156. How to Build a Business Leveraging a Network of Freelance Entrepreneurs with Nicole Wood
Connect with Nicole:LinkedIn: https://www.linkedin.com/in/nicolewoodalv/Web site: https://alvcoaching.com/Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-05-2331 minThe Corporate Escapee155. Video-led Growth with Rafer Weigel
Connect with Rafer:Website: https://weigelmediagroup.com/team/Twitter: https://twitter.com/RaferWeigelLinkedIn: https://www.linkedin.com/in/rafer-weigel-mediaman/Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-05-1632 minThe Corporate Escapee154. Case Study: Scaling an Agency of One with Mike DiCioccio
Connect with Mike:LinkTree: https://linktr.ee/mikedicioccioConnect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-05-0927 minThe Corporate Escapee153. Get the Most Out of the Early Stage of Your Business
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-05-0230 minThe Corporate Escapee152. An Introduction to Content Strategy for Freelance Entrepreneurs
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-04-2631 minThe Corporate Escapee151. How to Build Your Business to Sell (Biz Models, Hiring Strategies, Data Tracking, and more)
Episode Resources:Flippa - Buy and Sell Online Marketplaces, Apps and WebsitesFE International - Professional M&A AdvisorMicroaquire - Startup Acquisition MarketplaceDesignJoy.co - Brett William's Agency of OneConnect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.l...2022-04-1930 minThe Corporate Escapee150. Best Practices for Building a Company to Sell with Brian Casel
Episode Resources:Flippa - Buy and Sell Online Marketplaces, Apps and WebsitesFE International - Professional M&A AdvisorMicroaquire - Startup Acquisition MarketplaceConnect with Brian:Twitter: https://twitter.com/CasJamPodcast: Bootstrapped Web Company: https://zipmessage.com/LinkedIn: https://www.linkedin.com/in/briancasel Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/B...2022-04-1235 minThe Corporate Escapee149. Goal Setting and Planning (To Get the Right Things Done)
Books mentioned:Essentialism by Greg McKeown Deep Work by Cal NewportSo Good They Can't Ignore You by Cal Newport A World Without Email by Cal Newport Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-04-0530 minThe Corporate Escapee148. How to Take Advantage of The Great Resignation
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana: LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-03-2940 minThe Corporate EscapeeIntroducing BizOwner360 2.0 with Co-Host Diana Mitchell
Connect with Brett:Email: BT@BrettTrainor.comLinkedIn: https://www.linkedin.com/in/bretttrainor/YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7GgFacebook: https://www.facebook.com/TrainorBrettTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/Connect with Diana:LinkedIn: https://www.linkedin.com/in/dianamitchell716/
2022-03-2908 minThe Corporate Escapee147. Why Most Bootstrapped Businesses Get Stuck (& How to Break Through) with Steve Hoffman
If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital. But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal? Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries. Be it growing...2022-03-2242 minThe Corporate Escapee145. Is Your Mindset Limiting Your Business’s Growth?
We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset. So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential. Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses. This episode is a bre...2022-03-0852 minThe Corporate Escapee144. Why ABM Is the Key to Unlocking Your Bootstrapped Businesses Growth with Jeff MacGurn
Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are you looking to...2022-03-0139 minThe Corporate Escapee143. How a Virtual Financial Expert Can Help You Accelerate Growth with Joe Manganelli
As you’re earning your first million, your costs of doing business become more complicated if you haven’t built a financial structure from the get-go. Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting. Joe and I touch on the different aspects of operating a business from a financial perspective. Joe also shares his insights on scaling a startup through efficient use of resources and putting up checks an...2022-02-2237 minThe Corporate Escapee142. How to Get Sh!t Done to Grow Your Business On Your Own Terms with Alex Batdorf
When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place? We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done, a platform focused on centralizing access to growth resources for female entrepreneurs. Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed. We also discuss the importance of a foun...2022-02-1550 minThe Corporate Escapee140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale you...2022-02-0127 minThe Corporate Escapee139. Who Not How: Why Virtual Specialists are the Keys to Growth in 2022 with Laith Masarweh
You'll have to expand outside yourself at some point, no matter how skilled you are at growing your business on your own. Today we’re going to talk about how exactly you can do that and I have just the perfect guest for you. Laith Masarweh is the founder of Assistantly, a company that offers virtual team member staffing solutions with a focus on workplace culture. Laith and I dive into the value of having virtual team members or what he refers to as “Unicorns” and how we see it...2022-01-2537 minThe Corporate EscapeeBizOwner360 Series Ep 8: Support Your Customers - Success, Experience, & Service
When in doubt, start with the customer. If it doesn't make sense for them, you're probably doing it wrong, or you shouldn't be doing it. Today, we touch on the last part of the A-C-E-S framework which is support. It's a three-part strategy for your customers with three different areas of focus: (1.) customer success, (2.) customer experience, and (3.) customer service. This should really be a part of your playbooks so tune in now and learn how you can ensure your success in these aspects of support. Reso...2022-01-2106 minThe Corporate Escapee138. A Sales System to Unlock Revenue Growth in 2022 with Karl Becker
There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be? Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.” In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them. This conversation has been long overdue and I’ll definitely have Karl ba...2022-01-1843 minThe Corporate EscapeeBizOwner360 Series Ep 7: Enabling Your Prospects & Customers
From a customer acquisition standpoint, it’s such a huge waste not to have a procedure in place for when your prospects finally engage with you. After all you’ve gone through to have them engage with you, it should be your priority to follow through with processes that will enable your target customers in easily availing your services and products. So what comprises this customer enablement process? And how should you approach it? Tune in as I introduce you to the 3rd framework in our A-C-E-S Zero to...2022-01-1409 minThe Corporate Escapee137. How to Kick A$$ in 2022 with Sean Rosensteel
A new year knocks on our doors but our business goal remains the same. Now, what about our game plan? Today, I welcome Sean Rosensteel back to the podcast to chat about how to kick some ass in 2022 and really drive growth in your business. Sean and I each share three ideas or areas that we're focused on as keys for success in 2022 each of which we discuss in detail. We share some strong opinions and differing ideas at times but are mostly aligned on what will and w...2022-01-111h 18The Corporate EscapeeBizOwner360 Series Ep 6: Connecting with Your Ideal Prospects
Only 3% of your ideal prospects are in "Buy Now" mode, therefore it's critical for you to be there when they're ready to buy. After covering the concept and strategy of creating alignment, we now proceed with the 2nd framework, Connect which is critical to going from one-to-one to one-to-many sales. You can complete the other frameworks but you will not be as effective so if you have not done the alignment exercise yet, I highly advise you to do so before moving on. Tune in now to get...2022-01-0710 minThe Corporate Escapee135. Do Your Best Work in Half the Time: Learning How to be Time Rich with Best-selling Author & Podcaster Steve Glaveski
In our second re-broadcasting for the holiday break, we have the episode with top-rated podcaster and author, Steve Glaveski, who shared where he came up with the idea for his book, “Time Rich: Do Your Best Work, Live Your Best Life.” Steve and I also discussed the necessity of establishing an entrepreneurial mindset in children, as well as how it extends to situations beyond business. Finally, we look back to pre-COVID working circumstances and analyze how businesses are dealing with the current difficulty of working from home. Let’s l...2021-12-281h 02The Corporate Escapee134. How to Optimize Your Revenue Engine: Strategies & Tactics with Chris Walker
We're taking a short break over the holidays so I've chosen to re-air a couple of the most impactful episodes - impactful both from a business and a personal perspective. So today, we have the episode with Chris Walker of Refine Labs where we went over his company’s ways of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) which allows him to look at the full revenue ecosystem rather than breaking it down into silos. If you want your revenue...2021-12-2145 minThe Corporate EscapeeBizOwner360 Series Ep 5: Aligning the Company & Your Offerings for Max Impact
In the last episode, I led you through the Zero to Ten growth approach, which is divided into four frameworks: ACES (Align- Connect- Enable- and Support). Today, I'll delve deeper into the first framework's essential components and consequences - alignment. Believe me, it’s much more difficult to market if your company and offerings are not aligned from the get-go, especially to those who do not know you. So hop into the episode now and rid your company of that trouble! Resource Links: Br...2021-12-1709 minThe Corporate EscapeeBizOwner360 Series Ep 4: The Zero to Ten Growth Framework
Because B2B growth is nuanced, you must grasp the various revenue levers. You can't just hire a sales leader or a marketing leader and expect to solve your growth problems. So in this episode, I'll walk you through the Zero to Ten System, which will help you break past owners' capacity and go from one-to-one selling to one-to-many selling. This system is a combination of my experience in helping grow startups from 0 to 10 million dollars in 2+ years which I have improved with the insights that I got from my interviews with...2021-12-1010 minThe Corporate Escapee132. How to Start Connecting with Your Ideal Prospects Using Personal Video Marketing with Nina Froriep
Video marketing offers a lot of amazing and exclusive business benefits but entrepreneurs rarely use it to grow their businesses. If you’re one of those entrepreneurs, I’m telling you, you’re missing out a lot. Today, I'm pleased to have Clockwise Productions’ Nina Froriep to teach us how to attract ideal clients through video marketing. Nina also shares the DOs and DON’Ts of video marketing which you can use as a guide once you decide to try it out for your company. Tune int...2021-12-0743 minThe Corporate EscapeeBizOwner360 Series Ep 3: Buyer’s Preferences & Digital First
In this episode, I want to share some of the biggest changes in buyer expectations in the B2B landscape and how you can use them to your advantage. I touch on why you need to think about business growth the way an ecommerce company would even if you're a services company, which is ultimately digital-first. Lastly, I talk about the mismatch between buyers and the traditional buying process brought by the pandemic and how you can align with the new normal undertakings. I’m very thankful for how...2021-12-0313 minThe Corporate Escapee131. What’s Hot in B2B & Bootstrap or Raise? with Eva Nahari
In this episode, I welcome back Eva Nahari, a principal at DNX Ventures, an early-stage Venture Capital firm investing in B2B Startups. Why am I bringing venture capitalists back to the program? Eva is on the front lines of new technologies within the B2B space from which you can get potential business ideas or areas you can move your business into. You’ll surely learn technologies that can help improve your business in efficiency and growth from everything that Eva shares in this episode. 2021-11-3041 minThe Corporate EscapeeBizOwner360 Series Ep 2: Owners Capacity - How to Overcome the #1 Growth Blocker
Today, I'm diving into the #1 blocker that keeps businesses from getting to the $10-Million revenue which is.. the owners’ capacity. No matter how good you are at growing your business on your own, there will come a time that you’ll have to go beyond yourself. And what’s great about it is you don't have to overcome that learning curve by yourself. Join me in this episode as I help you figure out how you can conquer this obstacle. If you have any questions regarding growing your business, drop a commen...2021-11-2608 minThe Corporate EscapeeBizOwner360 Series Ep 1: Why $10 Million is Your Growth Target
Why should your ultimate goal be $10 million in revenue? Today, I welcome you to Episode 1 of the BizOwner360, a new B2B Zero to Ten series to guide you as you grow your businesses to $10 million. If you have been listening to this podcast, you’ll know that the tactics and success stories we share are all for our goal of reaching the $10 million revenue mark. But why exactly $10 million? Take a listen as we kick off this very special series. Resource Links: Brett Trainor Website (htt...2021-11-2305 minThe Corporate Escapee130. BizOwner360: Another Resource, Same $10 Million Goal
Welcome to a special episode of the B2B Zero to Ten Podcast. Today, I want to introduce “BizOwner360”, a new weekly series that will serve as another resource for you as you break through and grow your businesses to $10 million. This will air every Friday in addition to the current regular weekly episodes and will also be available on my YouTube channel. Here, we start with Episode 1 where I tell you why $10 million in revenue should be the objective of every business owner. Tune in...2021-11-2306 minThe Corporate Escapee128. Profit-Generating Business Decisions Through Data & Analytics with Govind Balu
It's never too early to build your data infrastructure. You can always start small and scale it. Today, I welcome back Govind Balu, Founder of QuaXigma, to chat about the power in the strategic value of data analytics, and ultimately machine learning and artificial intelligence. Govind and I dive into ways on how to set up a business for a smooth sailing data & analytics system. Govind also shares how his firm helps businesses accelerate their digital transformation by creating customer-centric solutions. You’ll surely come out of this e...2021-11-0941 minThe Corporate Escapee127. Baking Made Easier: BāKIT Box’s Recipe for Rapid Growth
With the simple goal of making the process of baking easier and more fun for everyone, our guest for today was able to build a fast-growing brand. So if you’ve always known that you’re going to end up in the entrepreneur world but just don't have the idea as to how yet, this episode is for you. Today, I welcome Shelley Gupta, co-founder of BāKIT Box, a new company that is modernizing the way of baking and is currently gaining a lot of traction. Shelley a...2021-11-0232 minThe Corporate Escapee126. How the Pivot From Consulting to Tech-Enabled Services Skyrocketed Growth for Garreth Chandler
Without fully understanding the various factors that surround a business problem, you will never develop the best solutions to them. This is the key philosophy that Garreth Chandler, who joins me in this episode, uses in delivering the needs of their clients and employees in his company, The Evolved Group. Garreth and I talk about the business decisions that he had to make to help The Evolved Group succeed, including his huge pivot from consulting business to a tech-enabled services company. He also touches on the biggest changes that he has observed in...2021-10-2644 minThe Corporate Escapee123. The “Starting Point”: How a Services Company is Scaling via SaaS w/ Ray McKenzie
In the B2B world, we experience almost the same kind of problems. So sometimes, all it takes is thinking of your own situation to come up with something that delivers your market’s needs. This is how Ray McKenzie developed an incredible software called “Starting Point,” a platform that compliments his first company, “Red Beach Advisors.” Along with Digital Marketing Expert Sean Rosensteel, who co-hosts this episode with me, we touch on the principles and processes that Ray applies to provide a great customer experience through their software services. Ray also talks about common...2021-10-0551 minThe Corporate Escapee122. The ROI of Building Hassle-Free Websites for Your Zero to Ten Journey with Sean Rosensteel
Is your website not generating enough ROI despite all the money and effort that you’ve poured into it? You might have fallen to the trap of conventional marketing strategies that no longer work. Today, Digital Marketing Guru Sean Rosensteel exposes web development mistakes and myths that you should avoid if you want your business to stay on top. Sean and I weigh in on the right mindset to have when starting a business website. Sean also provides useful alternatives and his own lead generation framework that is so easy to follow and surely going to...2021-09-281h 01The Corporate Escapee121. “Lee London” on Designing a Brand that People Love and their Zero to Ten Journey
People don’t spend their money on a product or a service. What they buy are the life-changing solutions that they will get from whatever you are offering. So how do you get your clients into trusting you with providing answers to their lives’ biggest problems? That’s what User Experience Specialist Valerie Kent and I address in this episode where she shares the philosophy she had behind her iconic webcam covers and when she built her women tech-focused company, Lee London. We also touch on the business pivots that Valerie had to take a...2021-09-2134 minThe Corporate Escapee119. Ideas that Last - From One Aha! Moment to $10 Million
One brilliant idea can result in a product or service that customers patronize. But coming up with an idea is just the first step. It takes great development, adaptation, harmonization, and execution of several ideas before you finally end up with something that your clients will keep coming back to. In today’s episode, I welcome Danielle Gillespie, founder of Ideas Last, a tech geek who has thrived on building rock solid products that people love for 25 years. Danielle and I talk about the approaches she does to help companies propel to success st...2021-09-0742 minThe Corporate Escapee117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey
By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content. Today we have Jonathan Gandolf, Co-Founder and CEO of The Juice, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing. Find out the most common problems marketers have, how content marketing has evolved over the years, an...2021-08-2436 minThe Corporate Escapee115. The Ultimate Guide to Hitting the $1M Revenue Target (and beyond)
Reaching the $1 million threshold is a milestone for all entrepreneurs. But that doesn’t mean everyone actually gets there. In fact, less than 2% of all American businesses have been able to get past this marker. And with the right approach, you can also be a part of that elite group. In today’s episode, we take a deep dive into the millionaire mindset with Chicago-based business consultant Brad Farris. Brad leads his team of consultants at Anchor Advisors to get creative services firms reach their million-dollar objective through strategic decision-making and goal realignment. Learn t...2021-08-1040 min
Mentor MusingsWhy Embracing Challenges is a Good Thing for Your Startup & BusinessWhen you think of challenges & objections, they might not be the first thing that comes to mind. However, they are one of the essential components of starting a business. JC Garrett and Brett Trainor explain why embracing challenges & objections are so crucial to success in this episode of Mentor Musings. Mentors JC Garrett and Brett Trainor muse about why it's so important for business owners and startup founders to embrace the objections and challenges of starting a company or business.2021-06-2409 minMentor MusingsIs Fundraising a Goal or an Objective?Mentors JC Garrett and Brett Trainor give their take on startup funding and the importance of being self-funded.Follow JC on Twitter, Instagram, and LinkedInTwitter: https://twitter.com/JC_GarrettInstagram: https://www.instagram.com/jcglg20/LinkedIn: https://www.linkedin.com/in/jcgarrett/Follow Brett on Twitter, Instagram, and LinkedInTwitter: https://twitter.com/Brett_TrainorInstagram: https://www.instagram.com/bretttrainor/LinkedIn: https://www.linkedin.com/in/bretttrainor/https://www.bretttrainor.comhttps://www.iQuipt.com2021-06-0219 minMentor MusingsMeet the Mentors!Welcome everyone to Mentor Musings. A YouTube entrepreneur podcast that focuses on leadership development for startup and business founders. Every week there's a new episode where mentors JC Garrett and Brett Trainor talk about questions startup and business founders' have, common pitfalls to new businesses, what you should do in certain scenarios, and much more.Follow JC on Twitter, Instagram, and LinkedInTwitter: https://twitter.com/JC_GarrettInstagram: https://www.instagram.com/jcglg20/LinkedIn: https://www.linkedin.com/in/jcgarrett/Follow Brett on Twitter, Instagram, and LinkedIn2021-05-3009 minThe Corporate EscapeeBonus Episode: How To Break Through The Business Growth Plateau
In another bonus episode, I’m sharing my second time to be a guest at M&A Unplugged, which is hosted by Domenic Rinaldi. For this episode, I talked about my strategy for helping B2B startups achieve scalable growth. I’ll be talking about my template for analyzing a company’s growth barriers, strategies for growth, and how to implement those strategies without making bad investments that won’t provide a return. Whether you are an existing owner of a business or you are contemplating your business acquisition and want to grow it, you wouldn’t...2021-05-2433 minThe Corporate Escapee87. Why a Fractional CMO Could be the Key to Unlocking Your Startup’s Growth with Mark Coronna
Startups looking to scale face challenges on every side of the business. How do you grow beyond your network? Where do you find the people you need to help you reach that goal? If you do things without a plan, you won’t get the maximum results you could have gotten. But insights from someone with years of experience might help you get there faster. In today’s episode with a fractional CMO, Mark Coronna gives his own views on buyer enablement, building diversified revenue streams, and much more. With his storied background, his perspectives on g...2021-01-2645 minThe Corporate Escapee86. Quit Selling & Start Helping Your Prospect’s Buy: How to Grow Your Startup in 2021 with Bob Lambert
Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling. If you’re a startup looking to grow your business, what are you to do then? Well, I’ve got the answer for you in our supersized episode today with my special guest. As Founding Partner of the Samurai Business Group, Bob Lambert has spent two decades helping small and mid-size businesses improve their growth. Today, he and I talked about everything from stra...2021-01-191h 06The Corporate Escapee85. New Year, New Opportunities: A Quick Look Back & What to Expect with the B2B Founder Podcast in 2021
2020 was definitely a year we won’t forget. But with 52 episodes in 52 weeks and the continued support from my podcast listeners, the re-branded B2B Founder podcast has grown, and it’s all thanks to you. In today’s mini episode, I want to go over the year that was. Let’s take a look back at what we covered and what my listeners can expect this new year. Join me as we turn over to the start of another new year full of new and better opportunities. Tune in now! Resource...2021-01-1208 minThe Corporate Escapee84. Ethics: The Link Between Culture and Growth with TEDx Speaker & Author Yonason Goldson
Success and scalability stem from the ethical application of business practices. But, in a fast-paced, revenue-driven world, it’s almost just become an afterthought. In almost every company, there is a written or unwritten code for how people should behave in the workplace. But without carefully examining and applying a work culture that reflects ethical standards, company culture may just as well be another set of words plastered on the wall. World-renowned TEDx speaker, Yonason Goldson, shares with us the importance of business ethics in the foundation of healthy work relationships and success. He tells us...2021-01-0556 minThe Corporate Escapee83. How PR can Accelerate Growth in Your Startup: Tips and Tactics with Brittney L Lynn
As your business is starting to take off, how do you create brand awareness and reel more customers in? The answer lies in media publication and podcast exposure. But the challenge is pitching yourself to journalists and podcast hosts. Let the world know about you and your business as Brittney Lynn, Founder and CEO of Britney Lynn PR, joins us today to talk about public relations for founders and business owners. Learn how you can pitch yourself more effectively to reach your target audience and get word out about your business. We’ll also hear so...2020-12-2950 minThe Corporate Escapee82. Unlock Your Startup's Momentum through Branding with Tacklebox Founder David Kelbaugh
B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business. Today’s episode is all about branding. Tacklebox’s David Kelbaugh covers the different misconceptions involving branding. What is his definition of it, and why your end goal should be to turn customers into your advocates. We also talk about the tactics that no longer work such as lower funnel performance marketing, and the steps any startup can take to buil...2020-12-2245 minThe Corporate Escapee81. The Power of Unleashing Your Primal Brain with Evolutionary Psychologist & Digital Marketing Guru Tim Ash
Most of our work as business owners involves a lot of thinking. But how much do we really know about our brain power and mental capabilities? There’s so much of our brain that we don’t understand yet, but the propensity to do the things that we do goes all the way back to our primal instincts. However, what does understanding our brain have to do with marketing and business? Let’s unravel the mystery as Tim Ash, world-renowned keynote speaker and author of Unleash Your Primal Brain, joins us in today’s scintillating episode...2020-12-1548 minThe Corporate Escapee80. Do Your Best Work in Half the Time: Learning How to be Time Rich with Best-selling Author & Podcaster Steve Glaveski
It is one thing to be financially rich and another to be time rich. What does it take to become the latter? In today’s new episode, top-rated podcaster and author, Steve Glaveski, shares where he got the idea for writing his new book, Time Rich: Do Your Best Work, Live Your Best Life. Aside from that, Steve and I also talked about the importance of instilling an entrepreneurial mindset among children and how it applies to situations outside of business set-ups. Interestingly, we also explore the history of the pre-COVID working condition as we discuss how co...2020-12-081h 03The Corporate Escapee79. Why Buyer Enablement is Critical to Grow Your B2B Startup with Joey Knecht
The end-user may not be the buyer making the decisions in the company. While customer enablement has empowered the product or service users, forgetting to transform value for the buyer could result in failing to maintain important relationships. Today, we’re all about buyer enablement. Startup mentor, Joey Knecht, advocates for engaging with the buyers within an organization. With the shift in the B2B buying environment, maybe you’ve dropped the ball in maintaining those connections. If so, how do you pivot to create a process that not only drives growth but leads to new business for...2020-12-0149 minThe Corporate Escapee78. Tech Enabled or Tech Centric? Leveraging Technology for B2B Startup Growth with Mentor & Investor JC Garrett
Technology is a central component we see in startups nowadays. But the part technology plays in the business is an area that deserves better focus. In today’s episode, startup mentor, JC Garrett, talks about the importance of defining the role of technology in any startup, whether it is tech centric or tech enabled. While there is no right choice, having that clarity is key, as we are seeing paradigm shifts accelerated by the current COVID pandemic. We also discuss the opportunities that come up during these difficult times and why now is the right time to st...2020-11-2445 minThe Corporate Escapee77. Why This VC is Betting Big ($315M) on B2B Start-ups W/ DNX Ventures Managing Director Q Motiwala
Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) DNX Ventures Website (https://www.dnx.vc/) Check out Ep. 68: A Deep Dive Into the Mindset of a B2B Venture Capital General Partner: Who Gets the Money and Why with Tim McLoughlin (https://bretttrainor.com/2020/09/15/a-deep-dive-into-the-mindset-of-a-b2b-venture-capital-general-partner-who-gets-the-money-and-why-with-tim-mcloughlin/) While the COVID-19 pandemic brought down businesses globally, it didn’t stop one venture capital firm from closing a $315M fund. Based in Silicon Valley and in Tokyo, DNX Ventures focuses solely on B2B companies. Today, we...2020-11-1747 minThe Corporate Escapee76. Best Practice Guesting Strategies to Grow Your Business with Top-Rated Podcaster Jeremy Ryan Slate
The goal of any B2B founder is to expand and strengthen the company’s network. With today’s technology, public relations and marketing strategies are no longer restricted to written and printed ads. The rise of new media has led to new ways of reaching a wider audience. This is where podcasting steps in as more founders realize the impact and reach of this new platform. Today, we have top-rated podcaster Jeremy Ryan Slate who emphasizes the role of podcast guesting as not just a public relations but also business development tool. We cover the d...2020-11-1039 minThe Corporate Escapee75. Blazing the Future of Startup Growth: How This Venture Builder is Reimagining Venture Capital with Kurt Johnson
Businesses are no longer single units. Businesses are ecosystems. In today’s podcast episode, Kurt Johnson of 11.2 Ventures will discuss how the gears run within the company when it comes to building small businesses and products and how it fits into all the other enterprises that they manage. We will also talk about the shift in the marketing perspective and technologies from ten years ago, around the time that Kurt started dipping in the B2B business circle, up to the present. Also, he presents how the B2B market is not only a business nor...2020-11-0351 minThe Corporate Escapee74. Selling with Comedy - Using Humor to Grow Your Business with Jon Selig
Cold calls and hard sells need to say goodbye. As sales reps, there is a very short timeframe to capture your prospects’ attention. Don’t bore and put them off by acting as if you are presenting the solutions to problems that you don’t even know about. In today’s episode, we learn a thing or two about how humor improves rapport-building for sales reps, executives, and founders from Jon Selig, who does comedy and sales for a living. We learn how to create effective jokes specifically for your clients. If you want to kno...2020-10-2735 minThe Corporate Escapee73. Succeed Without Selling: A Modern Approach to Accelerating Startup Growth with Chief Improvement Catalyzer Diane Helbig
What works before may not work now. Upfront and distant hard selling hardly ever brings in clients anymore. The approach in dealing with clients has long evolved and salespeople need to let go of textbook strategies. Today’s podcast episode will feature an in-depth conversation with Diane Helbig, a growth accelerator and the host of the Accelerate Your Business Growth podcast. We talk about her newest book, Succeed Without Selling, and how this global pandemic actually accelerated the shift in the role of salespeople, and how fast the sales perspective is changing. If you w...2020-10-2034 minThe Corporate Escapee72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes
As the year is coming to a close, how do you plan on re kick-starting your business? Founders experience 2020 in different ways. But the one thing they need to focus on is how to quickly adapt to the changing times as buyers’ preferences have changed with it. Listening to your buyers’ needs can be a game changer for your business as we focus on being buyer-centric with SMB / SME adviser and my repeat guest, Michael Haynes. We talk about touching base with your customers as well as with your team to make sure your business rise...2020-10-1337 minThe Corporate Escapee71. Transform Your Startup from Mundane to Awesome! with award-winning brand expert David Brier
With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time? Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human. A 40-year veteran of branding, David Brier, walks us through his process for achieving differentiation, the brands that have successfully stood out and those who have failed, his perspective on growing beyond your network, and so much more. Tran...2020-10-0656 minThe Corporate Escapee70. Differentiate Then Dominate Using the Apollo Method with Best-selling Author Theresa Lina
Can your business stand out in an ultra competitive and rapidly evolving business space? In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve. Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous. Find out how your startup can...2020-09-2955 minThe Corporate Escapee69. What Founders Need to Do to Maximize their Startup’s Value with Sun Acquisitions Managing Partner Domenic Rinaldi
If worse comes to worst, how much would you be able to get for your business? Most founders fail to appreciate the importance of planning ahead. When the time comes for them to exit their company, they get disappointed by how much their startup is valued. In today’s episode, I talk with Domenic Rinaldi, President & Managing Partner at Sun Acquisitions, about why founders always need to think of maximizing their business’ value and how it ties in with their end game. Don’t let those years of business-building go to waste. Increase your m...2020-09-2238 minThe Corporate Escapee68. A Deep Dive Into the Mindset of a B2B Venture Capital General Partner: Who Gets the Money and Why with Tim McLoughlin
When it comes to startups looking to grow, funding is a crucial part of their journey. But deciding which startup or founder to invest in is a question not easily answered. Venture capital firms are faced with throngs of companies vying for their attention. What are the parameters they look into? What sort of metrics do they want? In my first interview with a venture capital firm, Tim McLoughlin from Cofounders Capital shares with us what they look for in the early-stage B2B startups they invest in. We also discuss insights on why he...2020-09-1533 minThe Corporate Escapee67. Future Proofing Your Startup: Why People are the Key to Enabling Sustainable Growth with Best-selling Author Lisa L. Levy
Is having better technology the first answer to scaling your business? At the start of the 21st century, people got so caught up in relying on technology to make their lives easier and their business processes better that they forgot the basic and most important building block of all: people. This week, we’ll be putting more emphasis on the people side of the business with Lisa L. Levy, author of Future Proofing Cubed, and why founders need to prioritize it above all else. Learn how you can build a stronger, more customer-centric bus...2020-09-0847 minThe Corporate Escapee66. Why Content is no Longer Optional & Other Key Marketing Strategies for Startups with Diana Mitchell
Getting word out about your product is one thing. But getting your buyers to hear your message is another. Nothing has been more relevant in this day and age than the use of online marketing tools to connect with your buyers. Simply spreading the message without putting too much thought in the value you’re giving in your interactions with prospects is just not going to work anymore. In this episode, we’ll talk about making your content crispier for your prospective clients with Diana Mitchell, Digital Marketing Consultant at Peoplemover. If you want...2020-09-0144 minThe Corporate Escapee65. School’s in Session: Intentional Living is the Key to Real Success with Author Sean Rosensteel
Rising up from bankruptcy to finding your true path is an amazing achievement. Just as we’re facing uncertain times in our lives, a lot have started to reconsider their priorities and how they’ve been living their lives. Which is why we have a very timely episode today with Sean Rosensteel, who shares why it’s so important for founders to become more intentional with their lives. You’ll get not just the reason for living intentionally, but also how you can do so. No matter where you are in your life’s journey...2020-08-2542 minThe Corporate Escapee64. The 4Qs: A Sales Framework for Predictable & Repeatable Revenue with Anthony Coundouris
Getting a customer to buy your product after trying for so many hours, days, or weeks is a priceless feeling. Imagine if you can do it in just minutes. Most entrepreneurs make the rookie mistake of building a business without a framework in mind. Thus, the client intake and sales process become a massive mess that creates a lot of friction and will eventually tire them out in the years to come. However, it’s not too late to unravel the chaos. Today, Anthony Coundouris, author of run_frictionless, shares with us the 4Qs that wi...2020-08-1846 minThe Corporate Escapee63. How Founders Build Startups that Can Run Without Them with Dave Jenyns (Part 2)
One of the biggest myths in business is that you, the business owner, have to be the one to manage it day in, day out. However, by setting the wheels of systemization in motion, you’ll see how your business can run without it being too dependent on you. Today is Part 2 with Dave Jenyns as he shares about the six stages of SYSTEMology that will allow you to remove yourself from your business from time to time. Enhance your business process by tuning in to this episode! Resource Lin...2020-08-1133 minThe Corporate Escapee62. How Founders Build Startups that Can Run Without Them with Dave Jenyns (Part 1)
The sad reality faced by startups nowadays is that they’re unable to build systems in place that allow them to run smoothly. Most think of systems in terms of the ones used by big corporations, which do not fit the needs of small businesses. Thus, I invited Dave Jenyns to share how he was able to systemize himself out of his company which later allowed him to pursue a once-in-a-lifetime opportunity. We have a phenomenal episode here that continues on to Part 2 next week. So stay tuned! Resource Link...2020-08-0424 minThe Corporate Escapee61. The One Role That Could be Rocket Fuel to Your Growth with Best Selling Author Mark C Winters
Do you ever wonder why no matter how great an idea you have, you struggle with making it click? A perfect dream is just that unless you can turn it into reality. But all it probably needs is the right person to work on your vision. In this week’s podcast episode, Mark C. Winters joins us in an informative episode on the execution problem faced by most startups, the integrator as key to solving that, the relationship between visionaries and integrators, and how to find the right partner for your business. If bu...2020-07-2840 minThe Corporate Escapee60. Is Your Startup Ready to Grow? Find Out with My Startup Fundamentals Checklist
You’ve heard from B2B founders who have successfully scaled their businesses, but have you taken a look at the fundamentals that allowed them to get to the point of scaling their business? In today’s episode, I’m going to share with you a checklist you can use to make sure startup fundamentals are covered and to verify that activities have been covered. Get ready to find out how you can if your startup is ready to grow. Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup G...2020-07-2117 minThe Corporate Escapee59. Employee Experience Can Mean the Difference Between Success and Failure with Gil Cohen
Most startups prioritize customer experience above all else. While that’s something to strive for, it isn’t easily ingrained into your employees. So how do you make sure your employees start valuing your customers more? The answer? By improving employee experience. Today’s subject matter expert, Gil Cohen talks about creating a positive employee experience that translates into a positive customer experience, how values go hand-in-hand with hiring the right people, and how to improve employee connections in a remote work setting. If you are struggling with keeping your employees engaged, then let th...2020-07-1441 minThe Corporate Escapee58. How to Grow Your Startup, even in a Recession with Kristin Zhivago
The travel industry is one of those most affected by the current pandemic we’re on. We anticipate that the recession we’ve entered will likely kill many businesses in this industry. Surprisingly, there is one travel company that’s growing in the midst of all stalemate in travel. But we find that their ability to thrive is based on their use of mindset-driven marketing. Which is why we continue on the theme of buyer enablement in today’s episode. Revenue coach Kristin Zhivago is here with us as we talk about leveraging your customer’s mindset...2020-07-0738 minThe Corporate Escapee57. Why LinkedIn is Your Secret Weapon to Scale your B2B Startup with Anthony Blatner
With 400 million users, LinkedIn has become the most useful social network for B2B marketers. It's a platform for people to connect with colleagues and learn more about their industry. LinkedIn is an excellent source of traffic that is underutilized by most. One main reason is because of the unfamiliarity with leveraging the opportunities there. In another series featuring subject matter experts, we have LinkedIn expert Anthony Blatner with us as we talk about best practices for targeting niche audiences at scale, organic vs. paid advertising, upcoming new tools, and much more. Learn...2020-06-3039 minThe Corporate Escapee56. Utilizing Facial Coding and Emotion to Scale Your Startup with Dan Hill
Sales is often focused on pushing the product or trying to understand the customer's needs. But there is one aspect that is often overlooked, emotions. Emotions let us know when someone is happy or not. Being able to read your customer’s emotions is a powerful skill that startups should learn. How do you read emotions? Today, we chat with emotions expert Dan Hill, who breaks it down for us. We talk about prospecting the customer experience, customer success, employee engagement, and so much more. Find out how to interpret emotions to benefit yo...2020-06-2344 minThe Corporate Escapee55. When Your Sales Tactics Don't Work, Learn to 'Sell The Way You Buy' with David Priemer
Founders often push their products by highlighting the features and functions they offer. While it’s best to create a product that solves a problem, the right way to reach and engage your customer requires a different approach altogether. You might be pushing your product or service too much that you’re creating unnecessary friction for your customer. So take a step back because there is an art to modern selling. Why do buyers buy? Today, we chat with David Priemer, a research scientist turned tech entrepreneur. We go over the importance of messaging, focusing on p...2020-06-1642 minThe Corporate Escapee54. Growing Beyond Your Network With IntelligenceBank’s Tessa Court
Entrepreneurs are always told that the best way to start a business is to solve a problem. Scaling the business to grow beyond the network you have is a different problem. Relying solely on the people you know won’t get you to your goals. But there is no shortage of successful businesses we can take inspiration from. Today, we have IntelligenceBank CEO, Tessa Court. We talk about how she scaled her business beyond her network, doing it profitably, how she priced her offering, adding credibility through big logos or brands, and so much more....2020-06-0937 minThe Corporate Escapee53. The Power of Building A Community with Sangram Vajre
Founders are often faced with the question of how to scale their business to reach that million-dollar mark. Are you still doing your marketing and sales correctly? Is your network working to your benefit? The right question here is what are the tactics needed to be able to build your business to achieve the high levels you want. Today, we pick the brains of a B2B subject matter expert. In this episode, we have a chat with Terminus Co-founder and Chief Evangelist, Sangram Vajre. We talk about his thoughts on why sales and marketing...2020-06-0246 minThe Corporate Escapee26. The 3 Stages of Startup Growth and How to Breakthrough (w/ Brett Trainor)
If you are a regular listener to the podcast, you know I usually have discussions with guests. In this episode, we're going to be doing something a little bit different. Today, I'm not interviewing anyone, and I'm actually going to host and guest on my own show. I review the 3 stages of startup growth, the common thresholds where founders get stuck, and how to prioritize focus for each stage of growth. LinkedIn: linkedin.com/in/bretttrainor www.BrettTrainor.com
2019-11-2719 minThe Corporate Escapee1. What You Can Expect From Hardwired For Growth w/ Brett Trainor
Brett Trainor gets you ready for his new podcast, “Hardwired for Growth” by letting you know what to expect when the podcast debuts on June 25.
2019-06-2002 min