Shows
Passing Time: Detroit Lions TalkPassing Time: Detroit Lions Offseason Mail Bag - S1E13 - 7-2-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 13, We tackle the First Passing Time Mail Bag. We also take a dive into the past decade of 5th round picks and tell you who we think lands on top. We take a quick look around the NFC North, bring in Bill's Bullet Points and wrap things up looking at what's next for the Passing Time Pod. Whether you're commuting or kicking back, thi...2025-07-0554 minPassing Time: Detroit Lions TalkPassing Time: A Top Defense & Best Picks - S1E12 - 6-26-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 12, Do the Lions have a TOP Defense in the NFL? Are the Detroit Lions better than the The rest of the NFC North and maybe even the Philadelphia Eagles? We also take a dive into the past decade of 4th round picks and tell you who we think lands on top. We take a quick look around the NFC North, bring in Bill's Bul...2025-06-2843 minPassing Time: Detroit Lions TalkPassing Time: Detroit Lions Have A Top Roster In The NFL - S1E11 - 6-19-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 11, Do the Lions have the BEST roster in the NFC North? Are the Detroit Lions better than the Philadelphia Eagles? We also take a dive into the past decade of 3rd round picks and tell you who we think lands on top. We take a quick look around the NFC North, bring in Bill's Bullet Points and wrap things up looking at what's nex...2025-06-2348 minPassing Time: Detroit Lions TalkPassing Time: Detroit Lions Miss The Playoffs? S1E10 - 6-11-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 10, Vegas targets the Lions as the biggest value to miss the playoffs, are the Detroit Lions Super Bowl bound or going to fall short? We' also take a dive into the past decade of 2nd round picks and tell you who we think lands on top.. We take a quick look around the NFC North, bring in Bill's Bullet Points and wrap things up...2025-06-1336 minPassing Time: Detroit Lions TalkPassing Time: week 2 OTA Rundown & The Best Picks - S1E9 - 6/5/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 9, we look at week 2 of OTAs and the hot news coming out of Allen Park. We' also take a dive into the past decade of 1st round picks and tell you who we think lands on top.. We take a quick look around the NFC North, bring in Bill's Bullet Points and wrap things up looking at what's next for the Passing Time Po...2025-06-0748 minPassing Time: Detroit Lions TalkPassing Time: The Last Snap: Frank Ragnow Retires - EMERGENCY POD - S1E8 - 6/2/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. EMERGENCY POD - episode 8, FRANK RAGNOW RETIRES - what lies ahead for your Detroit Lions and how will the Lions fill the gapping hole in the middle of thier offensive line? Whether you're commuting or kicking back, this quick-hit pod is for you. Subscribe, follow, and let’s talk Lions football.Shout out to our friends Jacob and Jason at Talking Grit - ht...2025-06-0321 minPassing Time: Detroit Lions TalkPassing Time: OTA Rundown & A Bright Future - S1E7 - 5-28-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 7, we look at the upcoming OTAs and position battles to look out for. We'll also find the bright spots in a tough 2025 schedule and look at the bright future of the Detroit Lions. We take a quick look around the NFC North (including the cringy Caleb Williams Presser), bring in Bill's Bullet Points and wrap things up looking at what's next for the Pa...2025-05-2931 minPassing Time: Detroit Lions TalkPassing Time: The Lions Are At The Top - S1E6 - 5-22-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 6, we look at the TOP Players on the Detroit Lions in 2025 and breakdown PFFs Top 25 under 25 list. We'll also drop our BIGGEST HOT TAKES. We take a quick look around the NFC North, bring in Bill's Bullet points and wrap things up looking at what's next for the Passing Time Pod. Whether you're commuting or kicking back, this quick-hit pod is for you. Sub...2025-05-2442 minPassing Time: Detroit Lions TalkPassing Time: The Season Starts Now - S1E5 - 5-14-25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 5, we give our TOO EARLY predictions on the Detroit Lions 2025 newly released schedule. We'll over react to Rookie Mini Camp and give you our take on which UDFA the Lions are going to sign. We take a quick look around the NFC North, bring in Bill's Bullet points and wrap things up looking at what's next for the Passing Time Pod. Whether you're com...2025-05-1645 minPassing Time: Detroit Lions TalkPassing Time: Are the Lions Better in 2025 - S1E4 - 5/7/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 4, we ask.. Are the 2025 better or worse than last year? Have the 2025 Detroit Lions lost their shine or will they take the next step? We take a quick look around the NFC North and wrap things up with a quick look at the Kerby Joseph contract extension. Whether you're commuting or kicking back, this quick-hit pod is for you. Subscribe, follow, and let’s talk...2025-05-0829 minPassing Time: Detroit Lions TalkPassing Time: 2025 Draft Reaction - S1E3 - 4/29/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 3, we dive into the 2025 NFL Draft: did the Lions draft for NEED or BPA. We'll talk about our reactions to each round and who the Lions will be adding to the 2025 roster. We take a quick look at the NFC North and wrap things up with Shedeur Sanders. Whether you're commuting or kicking back, this quick-hit pod is for you. Subscribe, follow, and let...2025-04-3037 minPassing Time: Detroit Lions TalkPassing Time: 2025 Draft Round 1 - S1E2 - 4/24/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In episode 2, we dive into Round 1 of the 2025 NFL Draft: the Lions draft Tyleik Williams, DL out of OSU at 28. What were the "WOW" moments of the 1st round? Whether you're commuting or kicking back, this quick-hit pod is for you. Subscribe, follow, and let’s talk Lions football.Follow us on X - @PassingTimePodEmail: PassingTimePodDetroitLionsTalk@gmail.comSupport the...2025-04-2714 minPassing Time: Detroit Lions TalkPassing Time: Pre Draft - S1E1 - 4/21/25PASSING TIME: DETROIT LIONS TALK - Welcome to your new favorite Lions fan podcast, where two everyday fans (Brian & Rob) break down all things Detroit Lions with a drink in hand and no filter. In this kickoff episode, we dive into the upcoming NFL Draft: the Lions’ biggest needs, who might fall to pick 28, and what Brad Holmes might be cooking behind the scenes. Plus, we look at what our NFC North rivals might do and how it all shakes up the division race. Whether you're commuting or kicking back, this quick-hit pod is for you. Subscribe, follow, and le...2025-04-2732 min
Double DensityQuaintly Insidious: Reviewing The Auctioneer w/Rob KristoffersenAfter barely surviving The Entity in 2022 and slogging through House of Leaves in 2023, this year Brian and Rob (with Angelo benched due to having his wisdom teeth removed) finally hit upon good horror literature with Joan Samson's 1974 masterpiece The Auctioneer.Special Guest: Rob Kristoffersen.Links:Rob's IG profileWelcome UFO People (Instagram)2024-10-231h 09
Python PeopleRob Ludwick - Getting the most out of PyCon, including jugglingPyCon US is just around the corner. I've asked Rob Ludwick to come on the show to discuss how to get the most out of your PyCon experience. There's a lot to do. A lot of activities to juggle, including actual juggling, which is where we start the conversation.Even if you never get a chance to go to PyCon, I hope this interview helps you get a feel for the welcoming aspect of the Python community.We talk about: - Juggling at PyCon- How to get the most out of PyCon2024-05-0439 min
Test & Code220: Getting the most out of PyCon, including juggling - Rob LudwickPyCon US is just around the corner. I've asked Rob Ludwick to come on the show to discuss how to get the most out of your PyCon experience. There's a lot to do. A lot of activities to juggle, including actual juggling, which is where we start the conversation.Even if you never get a chance to go to PyCon, I hope this interview helps you get a feel for the welcoming aspect of the Python community.I recorded this interview as an episode for one of my other podcasts, Python People. But I think i...2024-05-0441 min
Consistent Profits Podcast055 – The Cal Ripken of Trading (seriously dedicated) – Interview w Rob HannaVisit Inside Out Trading for resources to help YOU become a winning trader – because success in trading comes from the inside out!
https://insideouttrading.com/ytcp
Rob Hanna is well-regarded in the financial community for his analytical approach to the stock market, investment strategies, and personal finance. He has been particularly noted for his expertise in quantitative analysis, where he uses statistical and computational methods to identify trading opportunities based on historical data. Rob's work involves examining market trends, volatility patterns, and other financial indicators to make informed trading and investment decisions....2024-03-1440 minDouble DensityHouse of Tries w/Rob KristoffersenBrian and Angelo are joined by the always great Rob Kristoffersen to discuss the divisive Mark Danielewski novel House of Leaves. Did they love it? Did they hate it? Listen in to find out.
Rob’s Recommendations (Books):
The King in Yellow by Robert W. Chambers
The Case for the UFO: Varo Edition by M.K. Jessup
The Invited _by Jennifer McMahon
_Lincoln in the Bardo by George Saunders
The Raw Shark Texts by Steven Hall
Brian’s Recommendations (Movies/vid):
Cube
La Jetée
Donni...2023-10-311h 32
Real Faith Stories175: The Transforming Power of Suffering Wisely – Rob ReimerAt age 24, Rob was sitting alone with God and he heard Him say to his heart, “I'm calling you to plant a church. You're going to teach in seminary. You're going to write books. You're going to speak internationally. Everything you do is for revival.” Rob replied, “I will do anything you ask me to do. But I'll never open my own doors and seek to advance my own opportunities. You open the doors and I'll walk through them when the time comes.”
Since then, God has magnificently empowered Rob to fulfill all these dreams, to the point of...2023-10-2636 min
Sales Leadership PodcastEpisode 244: Brian Will, Executive Business Coach: We Can Help Anyone ImproveBrian Will is a 2 time bestselling author, a regular Forbes contributor and works with companies from startups to members of the Fortune 500 to create predictable improvement in sales. Brian shares his experience working with companies of all sizes and why the commitment to improvement is so important for every single sales leader. In this episode Brian shares insights on how you can help anyone who wants to find the success and the life they want.
You can connect with Brian on LinkedIn here.
You can learn more about Brian and his services here.
...2023-09-0657 min
The Truth In This Art: Stories That MatterFilm Magic Unleashed: Brian Levin's Artistry, Creativity, and Kids' CommunityBrian Levin is an independent filmmaker, writer, producer, and director of film, television, and digital content. He has worked with major companies such as Nickelodeon, Disney, Lionsgate, and Comedy Central. Brian is also the founder of Groovy Monsters, a kids' network that aims to provide high-quality content for children.Brian recently launched Groovy Monsters, a kids' network that aims to provide high-quality content for children. Brian discusses his journey in the film industry, the inspiration behind Groovy Monsters, and the challenges of working with major corporations. He also shares insights on the local film industry and the...2023-03-0134 min
The Copywriter Club PodcastTCC Podcast #324: Breakthrough Advertising Mastery with Brian KurtzOur guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there’s no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won’t want to miss.
Here’s what we cover:
What Brian learned from having a near-fatal stroke at the same time as a book launch.
Why he decided to launch a mastermind.
Gaining rights to Breakt...2023-01-031h 42
The Truth In This Art: Stories That MatterArt Beyond Boundaries: Brian Suryah's Creative Journey in Baltimore - Identity, Community, ExpressionGet ready for thought-provoking conversations on 'The Truth in This Art' podcast, with your host, Rob Lee, and today’s guest: Brian Suryah, a Baltimore-native interdisciplinary artist and practitioner, who defies conventional artistic boundaries by weaving together their diverse life experiences into a vibrant tapestry of expression. Their creative journey encompasses an array of mediums, from painting to ceramics, video, and performance art. Brian's work transcends the physical act of creation, delving into the realms of mind, body, and soul. Rooted in themes of identity, self-expression, and spirituality, their art reflects a unique fusion of mediums, mindsets, rituals, and pa...2022-12-2355 minDouble Density"Was The Entire Thing Bunk?" w/Rob KristoffersenHappy Halloween! This episode, our hostly duo are joined by Rob Kristoffersen of Our Strange Skies to talk about the book The Entity, its film adaptation and the case that inspired it. And in the scariest twist of all, Angelo shares some of his musical output.Special Guests: Lollypop and Rob Kristoffersen.Links:The ‘True’ Story behind The Entity: Untangling Hollywood Horror | Skeptical InquirerA Closer Look at the Entity Photographs | Skeptical Inquirer"The Entity" a poltergeist case. Examining bad skepticismThe Real Entity Case – Aliens Above, Ghosts Below2022-10-311h 25
Red Beard Radio with Brian KeithHow to Monetize Your Podcast with Dynamic Ads | Rob WalchRob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark H...2022-05-2418 min
Slow & SteadyBrian is Joining GitLab!Big news this week as Brian announces that he's taking a full-time job. Why now and what does it mean for JTBD.app?Gatsby Func JamBenedicte’s SubmissionArt of Product with Penelope Phippen of StripeRob Walling's Stairstep Approach to BootstrappingHow Not to Stairstep2021-10-2055 minDouble Density"They don't have your best UFO Interests in mind" w/ Rob KristoffersenBrian and Angelo welcome back Rob Kristoffersen to the show to talk about Rob's new iPhone and the joys of UFO Twitter, the issues inherent with investigating the topic in the 21st century and shining light on cases that deserve more attention.Special Guest: Rob Kristoffersen.Links:Saturday Night Uforia: The Real Story Behind The StoriesLa Rochelle (MUFON)La Rochelle (Afrinews)r/UFOs: A lot of you will get a post-report depression. Please take care of yourselves2021-06-231h 19
Inside OutsideEp. 213 - Rob Angel, Creator of Pictionary & Author of Game Changer on Turning a Simple Idea Into the Best Selling Board Game in the WorldOn this week's episode of Inside Outside Innovation, Brian Ardinger, Inside Outside Innovation Founder sits down with the creator of Pictionary, Rob Angel. Rob is a speaker, author, and entrepreneur and author of the new book Game Changer: The story of Pictionary and how I turned a simple idea into the bestselling board game in the world. Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of Insideoutside.io, a provider of research events and consulting services that help i...2020-08-1813 min
Inside Outside InnovationEp. 213 - Rob Angel, Creator of Pictionary & Author of Game Changer on Turning a Simple Idea Into the Best Selling Board Game in the WorldOn this week's episode of Inside Outside Innovation, Brian Ardinger, Inside Outside Innovation Founder sits down with the creator of Pictionary, Rob Angel. Rob is a speaker, author, and entrepreneur and author of the new book Game Changer: The story of Pictionary and how I turned a simple idea into the bestselling board game in the world. Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of Insideoutside.io, a provider of research events and consulting services that help i...2020-08-1813 minDouble DensityThe Disappearance of Brian Hastie: Part 1What happened to Brian at the end of episode 99? Join in as Angelo tracks down leads, interviews folks close to the situation, unearths new clues and more.Special Guests: Bruno D., Rob Kristoffersen, and Steph W..2019-03-2713 minDouble DensityGreat Job Monsanto w/Sam of Not Alone and Rob of Our Strange SkiesBrian and Angelo host a virtual holiday party with their friends Rob Kristoffersen (from Our Strange Skies) and Sam Fredrickson (from Not Alone) and chat about the tech things they've enjoyed and not enjoyed in the last year. They then have a look at the paranormal and go through what each person has learned over the last year of making their respective podcasts. Special Guests: Rob Kristoffersen and Sam Fredrickson.Links:Our Strange SkiesNot Alone - All Things Mysterious & Unexplained2019-01-021h 23
Built For The Game with Rob CressyEP-306 Think Bold Conference Recap with Brian CristianoThe first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, think bolder & bigger, and get you out of your comfort zone. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about the best nuggets of wisdom and lessons learned from Think Bold. The speakers included: Hank Norman, Jessie Lee Ward, Steve Taylor, Jeffrey Hayzlett, Brant Pinvidic, and Brian Cristiano. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...2018-12-0337 min
Built For The Game with Rob CressyEP-305 Is The Term “Value” Overplayed with Brian BauerThe term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about Brian’s three free ideas concept, where you start the relationship by giving awa...2018-11-2613 minBuilt For The Game with Rob CressyEP-305 Is The Term “Value” Overplayed with Brian BauerThe term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about Brian’s three free ideas concept, where you start the relationship by giving awa...2018-11-2613 min
Built For The Game with Rob CressyEP-281 Growing Bold Season 2 with Brian CristianoAfter an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the worl...2018-06-0413 minBuilt For The Game with Rob CressyEP-281 Growing Bold Season 2 with Brian CristianoAfter an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the worl...2018-06-0413 min
Built For The Game with Rob CressyEP-280 How To Market Yourself with Brian ClappThe opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics...2018-05-3023 min
Built For The Game with Rob CressyEP-268 Winners & Losers of March AdSanity with Brian CristianoIn March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about the most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel, did not post content during days of the tournament? What about the way Wendy’s engaged their fans, from the Spotify mixtape to their #TeamFresh campaign, can you implement into your business? Who is to blame for un...2018-04-0523 min
Built For The Game with Rob CressyEP-262 Brian Cristiano On Lessons Learned From Growing BoldBrian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. What are the challenges and successes he is having? How can he make the struggle more relatable and transparent? How can you adopt the mindset of learning from others? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how...2018-03-1421 min
Built For The Game with Rob CressyEP-259 10X Growth Conference Takeaways with Brian CristianoQueue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference 2018. With so many big name people at the event, how does someone network to get on the radar and build a relationship with some of these thought leaders? Why is trusting your gut and taking action so important to leveling up?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topi...2018-03-0519 min
Built For The Game with Rob CressyEP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD...2018-01-2430 minBuilt For The Game with Rob CressyEP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD...2018-01-2430 minDouble DensityIce Cream Satan w/Rob Kristoffersen of Our Strange SkiesThis week, Brian and Angelo have UFO expert Rob Kristofferson on the show to talk about his two favorite things: music and UFOs. Rob provides some updates on his podcasting setup before they delve into the world of how music consumption has changed in the past few decades. Moving into the paranormal, they take a look at how the paranormal found its way into popular music, with a closer look at Robert Johnson, Jim Sullivan, and satanism & backmasking in music. Special Guest: Rob Kristoffersen.Links:Don't Lick the UFO by Desdymona Apple responds to...2018-01-171h 45Double DensitySelf MIB w/Rob Kristoffersen Of Our Strange SkiesThis week, Brian and Angelo welcome Rob Kristoffersen (@YerUFOGuy) to the show to discuss his podcast setup, his issue with Apple products, smartphones, and old video games. Then, the topics shift to Rob’s area of expertise with a look at the history of the Men in Black.Special Guest: Rob Kristoffersen.Links:Essential has sold just 5,000 phones through Sprint since launch: BayStreet | FierceWirelessPixel 2, Phone by Google – Google StoreOur Strange Skies Podcast - HomeUFO festival co-organizer wants to attract visitors of a different kind - Nova Scotia - CBC News2017-10-111h 05
Built For The Game with Rob CressyEP-240 Are Business Cards DeadAfter going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what it takes to get 5 minutes of time from a CEO. At the end, they also give thou...2017-08-2322 min
Built For The Game with Rob CressyEP-237 Update on $100 Million & Creating Boatloads of ContentIt's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode, they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side, he dishes about the launch of his Podcast Hustle eBook plus creating daily baseball videos for Infield Chatter. Download Rob’s Podcast Hustle eBook for FREE Here: http://bit.ly/podcasthustleOur goal of the podc...2017-08-1421 min
Built For The Game with Rob CressyEP-234 Mayweather vs McGregor Press Tour M*TH!A F**!AFloyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team while buying some bling.n each episode of The Sports Marketing Huddle, CEO of...2017-07-2013 min
Built For The Game with Rob CressyOTR-The Quest To Build a $100 Million CompanyWhat does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then gi...2017-07-1816 min
Built For The Game with Rob CressyEP-224 Lessons Learned From Penguins Winning Stanley CupThe Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life? How can you take the energy of winning and keep that positivity going? How does the Stanley Cup run motivate you to overcome adversity? In each episode of The Sports Marketing...2017-06-1411 min
Built For The Game with Rob CressyEP-216 Marketing, Leadership & Growth with Rob JohnsonRob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill-set he would be looking for if he hired someone.In each episode of...2017-05-1912 minBuilt For The Game with Rob CressyEP-216 Marketing, Leadership & Growth with Rob JohnsonRob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill-set he would be looking for if he hired someone.In each episode of...2017-05-1912 min
Built For The Game with Rob CressyEP-214 Social Engagement & Best Takeaways From Digimarcon EastThis past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress...2017-05-1517 min
Built For The Game with Rob CressyEP-193 When Will The Masters Grow Up?Hello Friends. The Masters is a tradition unlike any other. Steeped in a rich history of golf’s elite, it is seen as THE number one golf tournament. As much as I am a fan of The Masters, they are doing themselves no favors by refusing to adapt to the current digital era. Brian Cristiano and Rob Cressy dish about why The Masters needs to get with the times. From their no cell phones, cameras, or beepers (yes, beepers) policy, to not broadcasting the entire tournament on TV. The Masters is a prime example of why golf’s ratings and fand...2017-04-0613 min
Built For The Game with Rob CressyEP-192 Play Ball! MLB & New Era’s #CapsOn CampaignTo celebrate Opening Day, Major League Baseball and New Era ran their #CapsOn campaign which encouraged fans to take pictures of themselves wearing hats. Because of the previous success, this is the second consecutive year that this campaign has run. Brian Cristiano and Rob Cressy dish about why they dig this idea and the social engagement behind it. How will New Era be using celebrities and influencers to try and spread the message? What could New Era be doing better to engage each individual fan who uses the #CapsOn hashtag? At the end Brian and Rob give actionable advice on...2017-04-0511 min
Built For The Game with Rob CressyEP-190 Launch of Bleacher Boys & Podcast Ad ExecutionLast week Bacon Sports launched their first sponsored podcast, the Bleacher Boys, a Chicago Cubs podcast. In this episode Rob Cressy dish with Brian Cristiano on the process of how the podcast was launched, why Wrigleyville Sports was the ideal sponsor, and what can be done to help improve conversations of the advertising. Pre-roll and mid-roll podcast advertising has the ability to be a very effective form of advertising and increase brand awareness. But what is the best way to actually execute it so that it delivers results? Just read standard ad copy or to dig deeper into the brand...2017-04-0319 min
Built For The Game with Rob CressyEP-186 Grant Cardone’s 10x Growth Conference ExperienceGrant Cardone’s 10x Growth Conference just took place in Florida and it was straight fire. It had a lineup of incredible speakers, dropping life and business changing knowledge. Brian Cristiano was in attendance for the three day conference and came back with 25 pages of notes, ready to conquer the world. While down there he texted Rob Cressy and told him to purchase the live stream because this was game changing information. On this episode Brian shares some of the biggest takeaways from the 10x Growth Conference including the importance of culture in business. Rob also shares a story from hi...2017-03-2815 minBuilt For The Game with Rob CressyEP-186 Grant Cardone’s 10x Growth Conference ExperienceGrant Cardone’s 10x Growth Conference just took place in Florida and it was straight fire. It had a lineup of incredible speakers, dropping life and business changing knowledge. Brian Cristiano was in attendance for the three day conference and came back with 25 pages of notes, ready to conquer the world. While down there he texted Rob Cressy and told him to purchase the live stream because this was game changing information. On this episode Brian shares some of the biggest takeaways from the 10x Growth Conference including the importance of culture in business. Rob also shares a story from hi...2017-03-2815 min
Built For The Game with Rob CressyEP-182 The Struggle Continues For Sports RetailersSports retailers continue to struggle. Gander Mountain recently declared bankruptcy and Finish Line sold off its running speciality business JackRabbit for nothing (literally.)Brian Cristiano and Rob Cressy talk about why sports retailers continue to struggle. What can they do to take a page from the brands that are delivering a fabulous in store experience and building a community around it? How can they create a culture where price matters less than how the product makes you feel? At the end Brian and Rob give actionable advice on what you can implement into your business from the struggle of sports...2017-03-2114 min
Built For The Game with Rob CressyEP-180 Which Brand Will Win March Adsanity?March Madness is a huge opportunity for brands to engage sports fans. To help get a true representation of which brands are doing the best at engaging fans during March Madness, Bold Worldwide created March Adsanity.On this episode Brian Cristiano and Rob Cressy give a preview of what exactly March Adsanity is and who they expect to win it all. The format is simple: the tournament starts during the Sweet 16, and it is comprised of the top 16 brands who are ranked based on their total number of social media followers. From there each brand will be paired up against...2017-03-1716 min
Built For The Game with Rob CressyEP-179 LaVar Ball & Big Baller BrandLaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, Lonzo, LiAngelo, and LaMelo. Brian Cristiano and Rob Cressy talk about why they like the idea of LaVar Ball taking control into his own hands and building a brand around his sons. Why should schools be able to get a piece of the action but not him? Could this be the start of a trend where parents build a brand for their kids before they turn pro...2017-03-1613 min
Built For The Game with Rob CressyEP-178 Best Ways To Market Around March MadnessMarch Madness is one of the most magical times of the year. Both casual and diehard sports fans embrace on a month long shared experience of fun, excitement and passion.Brian Cristiano and Rob Cressy talk about the best ways for brands to market around March Madness. Hint: it’s super simple. Create a bracket challenge, engage with your audience, have fun. If you want to go next level, go and find some brand partnerships and create a win-win situation for everyone. At the end Brian and Rob give actionable advice on what you can implement into your business from ma...2017-03-1511 min
Built For The Game with Rob CressyEP-176 Knicks Entertainment-less First Half DisasterThe New York Knicks keep piling on to the train wreck of a season they are having by playing no music, videos, or in-game entertainment in the first half of a nationally televised game against the Golden State Warriors. The results were awful as players, coaches, and fans all did not like the experience.Brian Cristiano and Rob Cressy try and make some sense out of what in the world the Knicks were thinking. In a landscape in which there are a million things competing for everyone’s attention, the Knicks were somehow tone deaf to it all and decided to...2017-03-1415 min
Built For The Game with Rob CressyEP-175 Who Won The Adidas Win An Island Promotion at NFL Combine?Adidas promised to give an island to any NFL draft prospect who broke Chris Johnson’s 40-yard dash record, as long as they were wearing the 2017 adizero 5-Star 40 cleats and accepted an endorsement deal with the company before the 2017-18 NFL season. Amazingly, John Ross, a WR from Washington, broke Chris Johnson’s record by running a 4.22. He did so, however, in Nike’s. Brian Cristiano and Rob Cressy dish about who is the winner in this promotion: Adidas or Nike. How did Nike capitalize on this after Ross accomplished this feat? Is there any negative backlash on Adidas? Will we con...2017-03-1315 min
Built For The Game with Rob CressyEP-173 Social Media Week NYC Panel RecapAt the 2017 Social Media Week in New York Brian Cristiano hosted a panel alongside Megan Ryan, from the Atlanta Hawks, and Daniel Roberts, from Yahoo Finance, where they talked about sports, content, and marketing. In this episode Brian Cristiano and Rob Cressy talk about the best takeaways and quotes from the panel.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you...2017-03-0910 minThe Copywriter Club PodcastTCC Podcast 22: The Next Million Dollar Copywriter with Brian KurtzDirect response guru Brian Kurtz joins The Copywriter Club Podcast to talk copy. But interviewing Brian isn't like interviewing most people. He's a bit like a jazz musician who takes your question and riffs on it—sharing all kinds of great stories and advice in the process. You just let him go. In this episode, Kira and Rob asked Brian about his article, The Next Million Dollar Copywriter, in addition to questions about mastermind groups and what baseball can teach us about copywriting (listen to the end of this admittedly long interview for his fantastic answer). This is one of our fa...2017-03-091h 02
Built For The Game with Rob CressyEP-169 Giving Fans Their 15 Seconds of FameEveryone loves to see their name in lights, especially fans at sporting events who are always trying to get on the Jumbotron, Kiss Cam, or get a quick glimpse on TV. 15SOF reached a partnership with Major League Baseball Advanced Media to deliver personal highlights and video footage to fans after they appear on TV on in-stadium Jumbotrons. Brian Cristiano and Rob Cressy dish about how this level of fan engagement delivers value for both the fan and the team plus they break down how the app works. 15SOF is currently seeing 96% of users sharing their special moment across social...2017-03-0310 min
Built For The Game with Rob CressyEP-168 Why Are Sports Ratings Down?Sports ratings are down across the board for the major sports. Why is this? Brian Cristiano and Rob Cressy dish about why declining sports TV ratings are only telling one side of the story. It’s not as much about the sports themselves as it is about how sports fans are consuming sports content on multiple platforms, not just TV. At the end, Brian and Rob give actionable advice on what you can implement into your business from sports ratings being down.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Me...2017-03-0222 min
Built For The Game with Rob CressyEP-167 MLB Using Facebook Live & Creative Ways To Execute ItMajor League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercial shoot with Marlins Giancarlo Stanton. Brian Cristiano and Rob Cressy dish about why more teams, leagues, and brands need to embrace Facebook Live and give the fans what they want. For teams with limited resources, what are some creative ways they can make this happen? Is there anything about being all in with Facebook Live that we are overlooking? At the end Brian and Rob give actionable advi...2017-03-0115 min
Built For The Game with Rob CressyEP-165 The Value of Consistency in a Social Media HandleHow important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?Brian Cristiano and Rob Cressy dish about the value of consistency in a social media handle. Brian recently changed his social media handle across the board and shares insight into why he did it. At the end Brian and Rob give actionable advice on what you can implement into your business from having consistency in a social media handle. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of...2017-02-2711 minBuilt For The Game with Rob CressyEP-165 The Value of Consistency in a Social Media HandleHow important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?Brian Cristiano and Rob Cressy dish about the value of consistency in a social media handle. Brian recently changed his social media handle across the board and shares insight into why he did it. At the end Brian and Rob give actionable advice on what you can implement into your business from having consistency in a social media handle. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of...2017-02-2711 min
Built For The Game with Rob CressyEP-164 Monster Energy NASCAR Models Won’t Change OutfitsMonster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision to not change the outfits their models wear at NASCAR races. Not only is it on brand for Monster Energy, but the outfits aren’t that risque. Plus, as often happens in the media, a few negative voices often...2017-02-2412 minBuilt For The Game with Rob CressyEP-164 Monster Energy NASCAR Models Won’t Change OutfitsMonster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision to not change the outfits their models wear at NASCAR races. Not only is it on brand for Monster Energy, but the outfits aren’t that risque. Plus, as often happens in the media, a few negative voices often...2017-02-2412 min
Built For The Game with Rob CressyEP-162 Going Off About Snapchat’s IPOSnapchat filed for their IPO and people are losing their collective shit. Brian Cristiano and Rob Cressy dedicate this entire episode to talking about all things Snapchat. What is their likelihood of success considering how much of a loss they are running at right now? What exactly is their revenue model? How worried should we be about the competition and the attention they are taking away from Snapchat’s users? From a creative standpoint how does it rank vs Instagram Stories? Does Snapchat currently have our social media attention? At the end Brian and Rob give actionable tips based on th...2017-02-2223 min
Built For The Game with Rob CressyEP-161 Sports Publishing & Monetization: How To Solve This Giant ProblemSports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the dollar. Brian Cristiano and Rob Cressy dish about the current sports publishing landscape and the monetization surrounding it. With Rob running Bacon Sports for the last five years, on top of having a background in digital advertising sales, he’s got a un...2017-02-2214 min
Built For The Game with Rob CressyEP-160 Is Gatorade’s Sponsorship of the NBA D-League A Good Thing?Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League. Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsorship align with the Gatorade brand and goals? What sort of integrations or content would get us interested in watching the G-League? At the end Brian and Rob give actionable advice on what you can implement into your business fr...2017-02-2112 min
Built For The Game with Rob CressyEP-159 NBA All-Star Weekend Musings & SnapchatNBA All Star Weekend took place in New Orleans this past weekend and unfortunately did not deliver on what is usually a phenomenal NBA product. One of the main reasons is the lack of excitement surrounding the Slam Dunk contest and the lack of competitiveness of the All Star game itself. Brian Cristiano and Rob Cressy dish about various topics from NBA All Star Weekend including Aaron Gordon using a drone during the Slam Dunk contests, players using Snapchat Spectacles, Snapchat Geofilters, DJ Khaled, the Sager Strong integration, plus a major fail by Mountain Dew NBA 3x. At the end...2017-02-2013 min
Built For The Game with Rob CressyEP-152 Impact of the NY Knicks DysfunctionThe New York Knicks are a disaster right now thanks to owner James Dolan. He certainly hasn’t made an already bad situation better with the way he has handling the Charles Oakley situation. Brian Cristiano and Rob Cressy dish about what impact the Knicks disfunction is having on their fans and their marketability, especially with a younger generation. How could the Knicks have handled the Charles Oakley situation better? At the end Brian and Rob give actionable advice on what you can implement into your business from the way the Knicks handling things.-In each episode of The Sports Ma...2017-02-1313 min
Built For The Game with Rob CressyEP-150 Dan Goldberger, Director of Digital Media & Marketing, Atlanta DreamDan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram takeovers with players, what they’ve learned from head coach Michael Cooper, the importance of live streaming, and advice for other professional sports teams to help them grow.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you...2017-02-1014 min
Built For The Game with Rob CressyEP-147 Super Bowl Commercial Winners & LosersSuper Bowl 51 delivered on expectations, but unfortunately the commercials couldn’t say the same. There were certainly some that stood above the rest like champions, and others that were atrocious. Brian Cristiano and Rob Cressy dish about the Super Bowl commercial winners and losers. What was it about the good commercials that made us like them? What were some of the losers thinking with their non-relevant and attention lacking spots? What in the world happened to Snickers and their disaster of a live commercial? The winners list included: Tide, Squarespace, Bai, Audi, Honda, and Mr. Clean. The losers list included: Bu...2017-02-0635 min
Built For The Game with Rob CressyEP-146 Major Drama Surrounding GNC’s Super Bowl Commercial Getting PulledGNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an inspirational message and Fox had already approved the ad twice. It is because GNC is on the banned companies list for the NFL. Brian Cristiano and Rob Cressy dish about how in the world this happened, who is to blame, what the outcome will be, and if there is any chance there is a silver lining for GNC. At the end Brian and Rob...2017-02-0313 min
Built For The Game with Rob CressyEP-142 Yellow Tail’s Inventive Marketing Around the SuperBowlWhat do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the US, allowing them to be part of the co...2017-02-0112 min
Built For The Game with Rob CressyEP-141 How & Why Social Media And The SuperBowl Go Hand In HandThe Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversation is more important than the game itself.Brian Cristiano and Rob Cressy dish about how and why social media and the Super Bowl go hand in hand. Where should brands be putting their attention? Is it smart to be running Facebook ads during the Super Bowl? What are the social media fundamentals that brands should follow to increase success?At the end Brian and Rob...2017-01-3113 min
Built For The Game with Rob CressyEP-139 Watching The Super Bowl From Tom Brady’s PerspectiveThe user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only e...2017-01-2714 min
Built For The Game with Rob CressyEP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success?Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity. Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is certainly doing their part to increase attention and engage th...2017-01-2611 min
Built For The Game with Rob CressyEP-137 The Effect of Antonio Brown’s 6 Figure Facebook DealBusiness is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy. Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the first person to be paid by a social platform to post content...2017-01-2610 min
Built For The Game with Rob CressyOTR-Being A LeaderBrian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out how Brian and Rob have constantly improved their leadership skills throughout their careers. Learn about the resources they have used and how there is not one definitive way in which to become a better leader.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest...2017-01-2304 min
Built For The Game with Rob CressyOTR-MentorsBrian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, find out how Brian and Rob have utilized mentors in their own business lives.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business...2017-01-2305 min
Built For The Game with Rob CressyEP-133 Will brands go digital only for the Super Bowl?Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how...2017-01-1914 min
Built For The Game with Rob CressyEP-132 Will Cowboys loss effect Super Bowl value?The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of value for advertisers who are willing to...2017-01-1811 min
Built For The Game with Rob CressyEP-131 Do Logos Matter? Let's ask the Los Angeles ChargersThe Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cost of rebranding a logo for a professional sports team?At the end Brian...2017-01-1711 min
Built For The Game with Rob CressyEP-130 Potential Rule Change To Speed Up The End of NBA GamesNBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time.Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionary. When does entertainment and marketing come before the actual play on the court? What about the element of strategy with saving timeouts? How can they achieve a...2017-01-1611 min
Built For The Game with Rob CressyEP-128 Another Example of Twitter Not Getting ItTwitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one is going to profile pages. Why sell something that is unsellable?At the end Brian and Rob give actionable...2017-01-1309 min
Built For The Game with Rob CressyEP-127 Adam Silver Predicts How We Will Watch Basketball in 5 years.Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NBA games? What if a fan only wants to watch the last 5 minutes of a game? What about augmented reality? At the end Brian and Rob give actionable advice on what you can...2017-01-1210 min
Built For The Game with Rob CressyEP-126 ESPN Megacast for the College Football National ChampionshipFor the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actionable advice on what you can implement into your business from ESPN's Megacast. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports...2017-01-1111 min