Shows
Reimagine Marketing: A podcast from SASReimagining BuzzwordsWhat the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the hybrid digital/physical customer engagement model, a model that is rapidly becoming the cornerstone of customer experience. “I do not like the term ‘phygital.’ And not just because the word itself is unappealing to me personally – somehow invoking thoughts of nails on a chalkboard. – Lisa Loftis, S...
2023-05-1625 minReimagine Marketing: A podcast from SASReimagine Marketing in 2023Will 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marketing where Mike sees change happening in 2023. Brian and Mike discuss sustainability, the merger of real world and digital, the dawn of data realization and the evolution from Next Best Action to Next Best Engagement. Here are some complementary assets:
[MarTech Series Article by Mike...
2023-05-0225 minReimagine Marketing: A podcast from SASReimagine ImplementationWelcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds. In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and management consultant, to discuss many of the ideas from the first half of this season, including setting goals, change management, implementation pitfalls and success strategies – all that can ring true as you embark upon any software implementation project. Here are some complementary assets:
[E-book] Planning For CDP Success: A guided jo...
2023-04-1829 minReimagine Marketing: A podcast from SASReimagine ReflectionIn this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year offers the opportunity to relax into and enjoy the other important things in life. Previous episodes of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch more Season 3 content as it drops in the new year. Thank you for listening! Check out additional episodes of the Reimagine Marketing podcast series at reim...
2022-11-2902 minReimagine Marketing: A podcast from SASReimagine MotivationWhat does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about his lifelong obsession with bass playing to a confab about why some companies are trapped in the mindset that if they can just find the perfect marketing tool, they’ll be successful.How many organizations go out and get the latest trendy and self-proclaimed innovative software only to find out it isn’t what they need, and it has added minimal to no additional value whatsoever? Companies must consider their own goal...
2022-11-0808 minReimagine Marketing: A podcast from SASReimagine Change…ManagementIn this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implementing a new martech stack. How do you adapt in times of constant change? It's not easy, but it just might be simple. Listen as Brian and Kate share the importance of identifying the why behind any change and the significance of communication.Here are some complementary assets to help you on y...
2022-10-2522 minReimagine Marketing: A podcast from SASReimagining ChangeWhat does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty, and doubt in your organization – give people time to understand what's changing and be sure to communicate why the change is being made in the first place. Here are some complementary assets to help you on your journey of reimagining change:
Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust
Experience 2030 Resour...
2022-10-1108 minReimagine Marketing: A podcast from SASReimagine Digital AdvertisingIn this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if you will. The old approach to digital media buying resulted in a lot of wasted spend. With advances in technology and measurement, marketers can now target and buy audiences in a truly omnichannel way. A single media buy (using programmatic approaches) can transform the game.This discussion hits on a previous topic: third-party cookies (be...
2022-09-2721 minReimagine Marketing: A podcast from SASReimagine Your CookiesIn this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing concern for marketers. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer customer relationships, improved customer experiences and better profitability. First-party data may be the answer marketers are seeking.Join us for our next episode as...
2022-09-1308 minReimagine Marketing: A podcast from SASWelcome Back to the Reimagine Marketing PodcastWelcome back! In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence group. In upcoming episodes, Brian will go beyond technology to the human aspects of things like privacy, the metaverse, social media, and dopamine exhaustion – and will address how marketers are trying to keep pace. Join us for our next episode as Brian addresses a hot topic among his current clients, prospective customers, and marketing colleagues: what does the going away of third-party cookies mean and what is SAS going to do about it?
2022-09-0603 min
Ripping The Rack PodcastEp. 16 Friday Edition of Ripping The Rack PodcastIt's Friday and this means that Brian and Tim are talking about just about anything other than Candlepin Bowling. Todays topics include touching on just about everything with the NBA, NHL, NFL, and MLB and end with Brian and Tim talking about UMaine and the wonderful gift from the Alfond Foundation totaling 110 million dollars to the UMaine Athletics and a total of 500 million to the University of Maine system. As usual, please reach out to us at rippingtherackpodcast@gmail.com or find us on Facebook/Twitter at Ripping The Rack Podcast. Thank you for watching and listening!
2021-02-1952 min
Roads TakenThe Definition of Advocate: Chesley Homan Flotten on navigating the abyss and helping others throughGuest Chesley Homan Flotten, Dartmouth '96, entered college thinking she would be an advocate in the legal sense—one who is professionally qualified to plead the cause of another in a court of law. But a love of history soon blossomed and she found herself in graduate school with the idea of researching and teaching. Ultimately, that path didn’t resonate with her either and, as a new mother, she sought to exercise her professional side in a role where she could make more direct impact on people. She worked in college fundraising until unexpected news set her life in a...
2020-11-2331 min