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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 1000 – You’ve Got To Know When…
I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.
First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning, you stop earning.” I have loved learning from others, and I believe that when you teach others, you learn twice as much, twice as fast!
Second, it’s advice from Kenny Rogers. “You’ve got to know when to hold ’em, K...2025-01-0813 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 999 – What’s the Deal with 2025?
This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations.
TV is filled with retrospectives of the past year. It’s mind-blowing when you realize all of the events that have happened in the last 365 days.
It’s also a time to look forward and try to plan how you would like your next yea...2024-12-3011 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 998 – The Mysteries of LinkedIn?
One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone.
If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am here to offer you hope. The two things I have mentioned are to connect with as many relational contacts, and initiate engagement with them as much as possible.
As I have said in past posts, email is t...2024-12-2309 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 997 – The Original Inbox
We have officially transitioned from the information economy to the attention economy.
The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business.
The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients and prospects. In this new paradigm, marketers face the challenge of capturing and retaining the scarce attention of decision-makers amidst an overwhelming flood of information.
The main difference between the email inbox and the po...2024-12-1910 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 996 – Reach Out… Reach Out and Touch Someone
In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were implemented at companies.
With the advent of computers and now AI, talking to a human is damn near impossible, especially if they don’t have your number in their contact system in their phone or VOIP system.2024-12-1210 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 995 – Let’s Do The Time Warp Again
“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances.
When the movie came out in 1975, things were very different. People read newspapers, listened to the radio, and watched TV to get the news. Newspapers were themselves a Time Warp. The news was generally a day old, printed at night, and delivered by morning.
Social media started out as a way...2024-12-0510 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 994 – That One Thing… The Price Of Eggs
Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more.
My wife loves carrot cake. Recently, there was a recall of carrots. I wonder if that is why I am paying $6 for one slice instead of an entire cake.
We all are looking for that one thing: to get people’s attention and keep them engaged long enough to learn something and mayb...2024-11-2710 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 993 – It’s Time To Get To Work
Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements.
In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone.
Marketing is about getting people to become aware and engaged and building trust. If you work in a vacuum, then your messages are delivered more organically to the recipient. But when you try to use a delivery platform like a social media or search platform, your me...2024-11-2109 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 992 – The Anatomy of Trust
If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials.
One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites and apps. This was described as paywall and non-paywall media. I never really thought about that but it makes sense.
It becomes a matter of trust. Voters trusted without needing journalistic and regulatory...2024-11-1409 minThe Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!Episode 991 – Getting Personal
AI has been part of our culture for a long time. Think about the movies that have predicted where we are now.
Although this is Hollywood and entertainment, we have realized most of this already:
2001 = Self-Driving Vehicles
Matrix = VR Games and Headsets
Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon
The biggest thing holding AI back or impeding it’s progress is it knowing who it’s talking to. Personalization will need to go way beyond what information is available on the Internet. What it will need (and what you want to do w...2024-11-0712 min
The BACON Podcast | EZ Internet Marketing Tips & Online Marketing Strategy | CURE Your Marketing & MEpisode 547 – Best Of – How To Eat An Elephant & Land A Whale with Mark S. A. SmithMark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.With...2020-02-2023 min
Marketing The InvisibleHow to Build Influence – In Just 7 Minutes with Brian Basilico
Learn what relationship marketing is all about
Know the three kinds of posts when you're dealing with social media
The importance of interaction with your audience before you blast your sales pitch
Resources/Links:
www.baconpodcast.com
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Summary
Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Aurora, Illinois.
In this episode of Marketing the Invisible, Brian shares how to build influence by building an authentic relatio...2018-11-2009 min
AppearancesCreating A Social Media Strategy That Works with Jeff Gibbard | The Bacon Podcast with Brian BasilicoOriginal Episode: https://baconpodcast.com/episode-125-creating-a-social-media-strategy-that-works-with-jeff-gibbard/
This episode is being republished for archival purposes. Copyright is held by the podcast producer. If you are the copyright holder and would like this archival copy removed, please contact me.2016-01-2000 min