Shows
Built For The Game with Rob CressyEP-306 Think Bold Conference Recap with Brian CristianoThe first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, think bolder & bigger, and get you out of your comfort zone. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about the best nuggets of wisdom and lessons learned from Think Bold. The speakers included: Hank Norman, Jessie Lee Ward, Steve Taylor, Jeffrey Hayzlett, Brant Pinvidic, and Brian Cristiano. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...2018-12-0337 min
Built For The Game with Rob CressyEP-305 Is The Term “Value” Overplayed with Brian BauerThe term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about Brian’s three free ideas concept, where you start the relationship by giving awa...2018-11-2613 min
Built For The Game with Rob CressyEP-297 The Process Behind Creating Content with Brian CristianoHow can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testing your content to see what's working so important? What types of content mediums perform the best (ex. photo, video, IG stories)?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your...2018-10-0808 min
Built For The Game with Rob CressyEP-296 How To Crush It In Q4 with Brian CristianoIs it possible to make Q4 your best sales quarter of the year? Damn right! Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about how you can crush it in the fourth quarter including giving specific action steps for how you can make it happen. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to...2018-10-0119 min
Built For The Game with Rob CressyEP-292 The Glamorization of Entrepreneurship with Brian CristianoBeing an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like plus the traits you need to acquire to become a successful one. Why is it important to burn the boats and never look back? How important are resolve, patience, and persistence? What are the expectations of entrepreneurship vs reality? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the...2018-09-0517 min
Built For The Game with Rob CressyEP-291 Advice on Scaling Bacon Sports with Brian CristianoBacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Sports and take things to the next level. With more campaigns means higher output but less available time. How do you keep your pipeline strong while juggling multiple projects? What about building out a team? Why is it so important to have measurable KPI's set for 90 days out? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective...2018-08-2823 min
Built For The Game with Rob CressyEP-281 Growing Bold Season 2 with Brian CristianoAfter an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the worl...2018-06-0413 min
Built For The Game with Rob CressyEP-280 How To Market Yourself with Brian ClappThe opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics...2018-05-3023 min
Built For The Game with Rob CressyEP-268 Winners & Losers of March AdSanity with Brian CristianoIn March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about the most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel, did not post content during days of the tournament? What about the way Wendy’s engaged their fans, from the Spotify mixtape to their #TeamFresh campaign, can you implement into your business? Who is to blame for un...2018-04-0523 min
Built For The Game with Rob CressyEP-262 Brian Cristiano On Lessons Learned From Growing BoldBrian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. What are the challenges and successes he is having? How can he make the struggle more relatable and transparent? How can you adopt the mindset of learning from others? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how...2018-03-1421 min
Built For The Game with Rob CressyEP-259 10X Growth Conference Takeaways with Brian CristianoQueue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference 2018. With so many big name people at the event, how does someone network to get on the radar and build a relationship with some of these thought leaders? Why is trusting your gut and taking action so important to leveling up?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topi...2018-03-0519 min
Built For The Game with Rob CressyEP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD...2018-01-2430 min
Built For The Game with Rob CressyEP-239 Charge 25 Under 25 with Jesse GhiorziWho are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge, Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significantly higher social followings than you’d expect. Jesse also gives his thoughts on what Lavar Ball and Big Baller Brand are doing.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cr...2017-08-2113 min
Built For The Game with Rob CressyEP-236 Gametime CEO Brad Griffith On Mobile Ticketing To MillennialsWe’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to millennials, and improving the customer experience. Brad also shares how Gametime was founded, where the industry is going, and if paper tickets are dead.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you...2017-07-2715 min
Built For The Game with Rob CressyEP-235 Please Tell Me You Are Paying Attention To eSportsEsports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cr...2017-07-2511 min
Built For The Game with Rob CressyEP-234 Mayweather vs McGregor Press Tour M*TH!A F**!AFloyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team while buying some bling.n each episode of The Sports Marketing Huddle, CEO of...2017-07-2013 min
Built For The Game with Rob CressyEP-233 Is Aaron Judge The Next Derek Jeter?The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be the next Derek Jeter, face of the Yankees, and the league?n ea...2017-07-1910 min
Built For The Game with Rob CressyOTR-The Quest To Build a $100 Million CompanyWhat does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then gi...2017-07-1816 min
Built For The Game with Rob CressyEP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain ThemLove him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They also talk about if the Ball family is the next Kardashian’s after the announcement that they’ll be receiving a realit...2017-07-1314 min
Built For The Game with Rob CressyEP-231 Does Fox Sports Website Going Video Only Make Sense?Fox Sports is ending written content on their site and instead focusing 100% on video. Brian Cristiano and Rob Cressy dish about the viability of this and if this strategy makes sense? Does Fox Sports care about user experience considering there is a pre-roll ad before every video? Why would someone go to their website when they could watch the same video on Facebook without an ad? Is there much value in a website now and if so, what ways could one single piece of content be optimized?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian...2017-07-1113 min
Built For The Game with Rob CressyEP-230 Viability of Ice Cube’s Big 3 LeagueIce Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attached actually matter? What does the league need to do to grab the attention of the casual fan? How much does the Olympics adding 3 on 3 basketball as a sport help? What if higher profile NBA players join the league in future seasons?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob...2017-07-0708 min
Built For The Game with Rob CressyEP-229 Markelle Fultz IG Gaff, Lavar Ball’s Likability & Fallout From Bulls Trading Jimmy ButlerBrian Cristiano and Rob Cressy put a bow on the end of the NBA season by dishing about #1 overall pick Markelle Fultz’s Instagram gaff at the NBA Draft where his sponsored post for Tissot forgot to change the text. Is this a bad thing for Fultz or did it end up being a victory as the post got significantly more awareness than if he did things correctly? They also talk about Lavar Ball’s likability and if he is growing on them. He very much mimics an old school WWE manager who is always hyping up the talent. Is this...2017-07-0517 min
Built For The Game with Rob CressyEP-228 Will The Knicks Continue To Be A Dumpster Fire Now That Phil Jackson Is Gone?Phil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 million/year, and over his tenure, the Knicks had the 5th worst winning percentage in the NBA.Brian Cristiano and Rob Cressy dish about if this is a good or bad day for the Knicks? With James Dolan still as the owner, and leadership starting at the top, should we expect anything to change in New York? What are the chances of the Knicks being...2017-06-2908 min
Built For The Game with Rob CressyEP-227 Arica Kress, VP of Marketing for the Columbus Crew SCColumbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Arica discusses how grassroots marketing has become an integral part of their marketing mix and explains how they are measuring the ROI. What is the most important thing that it takes to be successful in marketing today? How important is video? How's the Columbus Crew SC channeling the ravenous Ohio State fans to help grow their own fan base?In each episode of The Sports Marketing Huddle, CEO of...2017-06-2612 min
Built For The Game with Rob CressyEP-226 Adam White, CEO at Front Office SportsFront Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Front Office Sports and when did he realize it could be something more than just a side project? What are his current thoughts on the content landscape? What are the best paths for monetization? What does the future of the company look like?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give...2017-06-2216 min
Built For The Game with Rob CressyEP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime ValueBy the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA? The ratings are the highest since the Michael Jordan Bulls era. Why is the length...2017-06-1617 min
Built For The Game with Rob CressyEP-224 Lessons Learned From Penguins Winning Stanley CupThe Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life? How can you take the energy of winning and keep that positivity going? How does the Stanley Cup run motivate you to overcome adversity? In each episode of The Sports Marketing...2017-06-1411 min
Built For The Game with Rob CressyEP-223 Live Streaming- Tips For Helping You Get StartedLive streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands have not taken action? It’s because of a lack of confidence due to a lack of knowledge. In their first Facebook Live Streaming episode, Brian Cristiano and Rob Cressy give you tips for how to get started live streaming. What is the value in live streaming? What about the challenges? Is it better to just start right away or be more strategic? What are the common mistakes people make and how can you av...2017-06-0719 min
Built For The Game with Rob CressyEP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion EverMinor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can other brands do to mimic the success that these minor league teams have had with...2017-06-0212 min
Built For The Game with Rob CressyEP-221 Where Does Tiger Woods Brand Go Now?The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future tapi...2017-06-0115 min
Built For The Game with Rob CressyEP-220 Growing and Engaging Your Social Media Audience W/ Lana BerryLana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media. SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and fi...2017-05-3017 min
Built For The Game with Rob CressyOTR - Instagram vs Snapchat: Has Our Perception Changed?Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective abou...2017-05-2608 min
Built For The Game with Rob CressyEP-219 Let’s Party! NFL Relaxes Touchdown Celebration RulesThe NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.)Brian Cristiano and Rob Cressy dish about how the new touchdown celebration rules will change the social media content of NFL teams. Will we start to see players doing end zone dances sponsored by brands? What can brands targeting sports fans do to take advantage of these relaxed celebration rules, knowing that it will be big...2017-05-2608 min
Built For The Game with Rob CressyEP-218 How To Market Around The Cavs vs Warriors NBA FinalsThe NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze.Brian Cristiano and Rob Cressy dish about if it matters to the NBA that the Warriors and Cavs, who each started the playoffs 10-0...2017-05-2412 min
Built For The Game with Rob CressyEP-217 Is The Madden Cover Curse A Good Thing?The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.) Brian Cristiano and Rob Cressy dish about if the Madden cover curse is a good thing for EA Sports. They’ve distanced themselves from the controversy, but should they? How could they acknowledge the Madden curse with their fans without promoting it? SPECIAL ALERT: We want your feedback to...2017-05-2207 min
Built For The Game with Rob CressyEP-216 Marketing, Leadership & Growth with Rob JohnsonRob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill-set he would be looking for if he hired someone.In each episode of...2017-05-1912 min
Built For The Game with Rob CressyEP-215 Free Beer For A Hole In One: Sign Me Up!Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka will hit a hole in one? Would this promotion...2017-05-1711 min
Built For The Game with Rob CressyEP-214 Social Engagement & Best Takeaways From Digimarcon EastThis past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress...2017-05-1517 min
Built For The Game with Rob CressyEP-213 Nike’s 2 Hour Marathon Attempt Falls Short But Still WinsNike’s attempt to break the 2-hour marathon fell just short, as Eliud Kipchoge finished at 2:00:25 (which is a 4:35.5 mile.) Nike co-founder Bill Bowerman said, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”Brian Cristiano and Rob Cressy dish about Nike’s entire campaign surrounding their attempt to break the 2-hour marathon barrier. As impressive as this feat was, what real impact will this have on the running community? Was this campaign only targeting the elite runners or is there a trickle down effect to the more general runn...2017-05-1213 min
Built For The Game with Rob CressyEP-212 Will We Ever See Another Derek Jeter?On Sunday the Yankees will be retiring Derek Jeter’s number. He will go down as one of the greatest Yankees ever, and certainly the greatest of the social media era. Brian Cristiano and Rob Cressy dish about what made Derek Jeter great, what we can learn from the way he conducted and marketed himself, and how you can implement the fundamentals that made Jeter such a success into your business.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of...2017-05-1112 min
Built For The Game with Rob CressyEP-211 How ServiceMaster Executed Their Viral Grizzlies CampaignIn episode 205 we talked about how ServiceMaster masterfully executed a now-viral campaign surrounding a tweet about paying the fine for Memphis Grizzlies head coach David Fizdale following his epic postgame rant vs the Spurs #TakeThatForData. Pete Tosches, SVP of Corporate Communication at ServiceMaster joins Brian Cristiano and Rob Cressy to give us a peek under the hood of how they executed the campaign and the thought process surrounding it. How did the idea start, did they think they’d have to pay the head coach’s fine, sponsoring the Game 4 towels, to the biggest lessons they learned from it. This camp...2017-05-1013 min
Built For The Game with Rob CressyEP-210 Ishveen Anand, CEO at OpenSponsorship on Sports SponsorshipsOpenSponsorship CEO and Founder Ishveen Anand joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about sports sponsorships. What is the opportunity for brands to work with athletes of all sizes and followings? What are the short term and long term value of an endorsement campaign? How much does the engagement of an athlete’s social media following effect things vs the size of their following? What types of sponsorships have the biggest impact for the athlete and brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cr...2017-05-0915 min
Built For The Game with Rob CressyEP-209 Earth to LaVar Ball: Don’t Put The Cart Before The HorseLaVar Ball is trying to get a billion dollar deal for his Big Baller Brand and right now it’s not going so hot. Nike, Under Armour, and Adidas all said they are not interested in Lonzo Ball. Nike consultant George Raveling called LaVar “the worst thing to happen to basketball in the last hundred years.”Brian Cristiano and Rob Cressy try and give some advice to LaVar Ball. If he brought us on board how would we try and help him right this ship? The biggest problem he’s running into is that he’s putting the Big Baller Brand befo...2017-05-0814 min
Built For The Game with Rob CressyEP-208 Fallout From The ESPN LayoffsESPN just laid off about 100 of their on-air talent to cut costs. This is in response to the increased broadcast fees for leagues plus a loss of subscribers revenue.Brian Cristiano and Rob Cressy dish about the fallout from the ESPN layoffs. What does it say about the state of the industry? Did ESPN become too general in a landscape where niches win? What can you do if you no longer want to support ESPN the brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy...2017-05-0510 min
Built For The Game with Rob CressyEP-207 NFL Draft Winners & LosersThe NFL Draft is one of the best and most talked about events of the year for sports fans. Not only is hope in the air for fans of all teams but it is the realization of a dream for so many players. With all the fanfare comes plenty of marketing opportunities. Brian Cristiano and Rob Cressy dish about the numerous ways in which marketing was present at the NFL Draft. What do we make of top overall pick Myles Garrett choosing to forego being at the draft to be home instead? What about the trend of custom suit jacket...2017-05-0417 min
Built For The Game with Rob CressyEP-206 Why Did Steph Curry Swear Off Social Media For The NBA Playoffs?Golden State Warriors star Steph Curry has his eyes on only one prize: another NBA title. In order to achieve that and have maximum focus Curry has deleted all social media apps from his phone, something that fellow star LeBron James has been doing for years.Brian Cristiano and Rob Cressy dish about removing distractions from your life and how you can use social media to increase your business. The standard of success that Steph Curry and LeBron James set for themselves is no different than what you should have for yourself. While it is not easy to avoid getting...2017-05-0314 min
Built For The Game with Rob CressyEP-205 ServiceMaster Cleans Up With Grizzlies CampaignMemphis Grizzlies head coach David Fizdale went on an epic postgame rant about the referees following his team's Game 2 playoff loss to the Spurs. This garnered him a nice $30,000 fine from the league. ServiceMaster, a Memphis based company, tweeted that they’d be willing to pick up the tab for the fine. They then followed it up by sponsoring the Game 4 towels in Memphis.Brian Cristiano and Rob Cressy dish about how other companies need to take a page from the way ServiceMaster executed this campaign. They also break down each component to why ServiceMaster’s campaign was a success. In e...2017-05-0208 min
Built For The Game with Rob CressyEP-204 Why Are The Clippers Selling NBA Playoff Tickets on Groupon?The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued NBA franchise but was one of three teams to lose money last season, sold tickets on the platform. Brian Cristiano and Rob Cressy dish about if sports teams selling tickets on Groupon is a good thing? Considering the NBA playoffs are the pinnacle of a team's journey towards potentially winning an NBA title, why are the Clippers having to resort to this marketing tactic...2017-05-0115 min
Built For The Game with Rob CressyEP-203 MLB Players Social Network: Good Idea or Lame?The MLBPA just launched an app called Infield Chatter which is a custom social network just for players and their fans. They’ve already got over 1,000 MLB players onboard creating content and engaging with fans.Brian Cristiano and Rob Cressy dish about why they like that the MLBPA is trying new things, but as a whole they don’t like the idea. We don’t need another social media network that doesn’t solve a problem or improve anything. Sure it’s nice that it is targeting the baseball only niche, but the problem they are trying to solve of seeing mor...2017-04-2809 min
Built For The Game with Rob CressyEP-202 Diamond Leung, Managing Editor at SportTechie - Trends & TechSportTechie Managing Editor Diamond Leung joins Brian Cristiano and Rob Cressy to talk about augmented reality, wearable tech, trends in the marketplace, and how SportTechie has grown and differentiated itself.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The...2017-04-2814 min
Built For The Game with Rob CressyEP-201 Toasted Grasshoppers Blowing Up In SeattleToasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions. Brian Cristiano and Rob Cressy dish about why fans love the toasted grasshoppers. Is it for the taste or is it the experience? For as hot as the toasted grasshoppers are selling, the Mariners are majorly failing by limiting sales to just 312 orders per game. Why would they do...2017-04-2709 min
Built For The Game with Rob CressySoulCycle - Lessons Learned From A First Time ExperienceSoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experience taking a class at SoulCycle on recommendation from Mrs Bacon. What initially had the feeling of a cult turned into a positive experience that has marketing lessons built in. SoulCycle did a great job of delivering a unique experience around it’s tribe and did so with excellence, fun, and great storytelling.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cr...2017-04-2611 min
Built For The Game with Rob CressyEP-200 The Good & Bad From Mizuno’s Rent A Glove ExperienceMizuno just created their Mizuno Experience Center at Atlanta Braves Sunburst stadium where, among other things, fans can rent a glove for a game and test it for 48 hours. If they like it, their credit card is charged, otherwise they return it free of charge. Brian Cristiano and Rob Cressy dish about why they love this level of fan engagement, especially within the highly targeted audience Mizuno is looking to reach. At the Experience Center fans can also choose from 125 Mizuno bats to demo, play around at a golf swing lab and running lab, a volleyball wall, and cleat wall...2017-04-2512 min
Built For The Game with Rob CressyEP-199 Can Fan Created Content Be Monetized?A recent article in FutureSport shared seven ways that teams could monetize fan created content. Brian Cristiano and Rob Cressy talk about if it makes sense or is even possible to monetize fan created content. Should teams be thinking bigger with their sponsorships? Should fan engagement opportunities be just that, leaving the monetization to another area? What could an integrated sponsorship of the Kiss Cam look like?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics...2017-04-1715 min
Built For The Game with Rob CressyEP-198 How To Market Early Season MLB Games In Bad Weather CitiesFor many teams across Major League Baseball the weather is less than desireable in the first two months of the 162 game season. This can cause ticket sales and attendance to decrease as many fans opt to wait to attend games until it’s nicer out. Brian Cristiano and Rob Cressy talk about what MLB teams can do from a marketing standpoint to encourage attendance early in the season. It’s no longer good enough to just give away a bobblehead. Teams have to deliver an unforgettable experience if they hope to change fan behavior.In each episode of The Sports Mark...2017-04-1409 min
Built For The Game with Rob CressyOTR - You Need To Think BiggerYou need to think bigger than you are right now, like 10x bigger. In this off the record Brian Cristiano and Rob Cressy talk about how this simple change in mindset has had a tremendous impact in their life, success, and it can you too.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our...2017-04-1201 min
Built For The Game with Rob CressyEP-196 March Adsanity, Missed Masters Opportunity & Cubs Opening DayThe world of sports is on fire right now, from MLB Opening Day, the thrilling finish to The Masters, to March Madness concluding. Brian Cristiano and Rob Cressy put a bow on these three topics as they dish about how Pizza Hut was the runaway winner of March Adsanity, blowing away the competition in terms of engagement, how The Masters missed a gigantic opportunity by not allowing cell phones to capture one of the most exciting endings ever, and how Cubs fans are brimming with excitement at their home opener where they will raise their Championship flags, something that MLB...2017-04-1112 min
Built For The Game with Rob CressyEP-195 Successful Ways To Leverage Athletes w/ Alex Martucci, CEO at CurladAlex Martucci, CEO & Founder at Curlad, joins Brian Cristiano and Rob Cressy to talk about successful ways to leverage athletes. Where do you find athletes to work with? Does it matter if the athlete is already using your product or not? We also talk about the evolution of communication with advertising and social media, similarities and differences in marketing internationally vs US, and tips for being a great storyteller.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the...2017-04-1010 min
Built For The Game with Rob CressyEP-194 How Can MLB Improve Their Marketing?Gabe Lacques, Baseball Editor at USA Today, joins Brian Cristiano and Rob Cressy to talk about how Major League Baseball can improve their marketing. Instead of opening up the season in Wrigley, where all eyes would have been on celebrating the Cubs winning their first World Series in over 100 years, it kicked off in Tampa with a Rays vs Yankees game to little fanfare. Did no one at MLB realize that the Cubs are the hottest thing in baseball? What can MLB do to appeal to a younger generation? How has advanced analytics changed the way the game is consumed...2017-04-0717 min
Built For The Game with Rob CressyEP-193 When Will The Masters Grow Up?Hello Friends. The Masters is a tradition unlike any other. Steeped in a rich history of golf’s elite, it is seen as THE number one golf tournament. As much as I am a fan of The Masters, they are doing themselves no favors by refusing to adapt to the current digital era. Brian Cristiano and Rob Cressy dish about why The Masters needs to get with the times. From their no cell phones, cameras, or beepers (yes, beepers) policy, to not broadcasting the entire tournament on TV. The Masters is a prime example of why golf’s ratings and fand...2017-04-0613 min
Built For The Game with Rob CressyEP-192 Play Ball! MLB & New Era’s #CapsOn CampaignTo celebrate Opening Day, Major League Baseball and New Era ran their #CapsOn campaign which encouraged fans to take pictures of themselves wearing hats. Because of the previous success, this is the second consecutive year that this campaign has run. Brian Cristiano and Rob Cressy dish about why they dig this idea and the social engagement behind it. How will New Era be using celebrities and influencers to try and spread the message? What could New Era be doing better to engage each individual fan who uses the #CapsOn hashtag? At the end Brian and Rob give actionable advice on...2017-04-0511 min
Built For The Game with Rob CressyEP-191 Pulling A Costanza By Doing The OppositeIn an episode of Seinfeld George Costanza says, “My life is the opposite of everything I want it to be. Every instinct I have, in every area of life, be it something to wear, something to eat...Its all been wrong.” This compels him to do the complete opposite, with the logic that the opposite would have to be right if the way he’s doing things is currently wrong. Because of this episode of Seinfeld, Rob Cressy has implemented something in his life called “Pulling a Costanza” where he does the complete opposite of his normal routine. The goal of “Pullin...2017-04-0415 min
Built For The Game with Rob CressyEP-190 Launch of Bleacher Boys & Podcast Ad ExecutionLast week Bacon Sports launched their first sponsored podcast, the Bleacher Boys, a Chicago Cubs podcast. In this episode Rob Cressy dish with Brian Cristiano on the process of how the podcast was launched, why Wrigleyville Sports was the ideal sponsor, and what can be done to help improve conversations of the advertising. Pre-roll and mid-roll podcast advertising has the ability to be a very effective form of advertising and increase brand awareness. But what is the best way to actually execute it so that it delivers results? Just read standard ad copy or to dig deeper into the brand...2017-04-0319 min
Built For The Game with Rob CressyEP-189 March Adsanity Final Four- Who Will Take Home The Championship?We are down to the Final Four brands in our March Adsanity social engagement tournament: Buffalo Wild Wings, Pizza Hut, Wendy’s & Reese’s. On this episode of the Sports Marketing Huddle Brian Cristiano and Rob Cressy talk about how their brackets shaped up and who they think will win it all. Which social channels are each brand specifically crushing on that has helped them get this far in the tournament? What advantage does Reese’s have right now?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cr...2017-03-3108 min
Built For The Game with Rob CressyEP-188 How Can Sports Bars Market More Around Sports?It seems that the majority of times that I go to a sports bar something is off. Either they don’t have the correct sporting events on TV or their social media marketing is overly self promotional and lacks delivering value. Andrew Jaffee, Founder of The Rail, joins Brian Cristiano and Rob Cressy to talk about how sports bars can market themselves more around sports. You’d think that with “sports” in their name that this would be a no brainer, but that’s not the case. How can sports bars better speak the language of sports fans and create a win-win...2017-03-3014 min
Built For The Game with Rob CressyEP-187 Storytelling and Engagement Lessons Learned At Disney WorldDisney World is the most magical place on earth, even when March Madness going on. That’s the situation Rob Cressy found himself in over the opening weekend of the tournament. As one to never miss an opportunity to have fun and learn, he took note of a few things about sports fandom, storytelling, and engagement. Alongside Brian Cristiano, they dish about how Disney’s attention to detail, storytelling, and overall experience is the same way you should think about how you engage your audience. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Foun...2017-03-2909 min
Built For The Game with Rob CressyEP-186 Grant Cardone’s 10x Growth Conference ExperienceGrant Cardone’s 10x Growth Conference just took place in Florida and it was straight fire. It had a lineup of incredible speakers, dropping life and business changing knowledge. Brian Cristiano was in attendance for the three day conference and came back with 25 pages of notes, ready to conquer the world. While down there he texted Rob Cressy and told him to purchase the live stream because this was game changing information. On this episode Brian shares some of the biggest takeaways from the 10x Growth Conference including the importance of culture in business. Rob also shares a story from hi...2017-03-2815 min
Built For The Game with Rob CressyOTR - Facebook Instant Articles HackBrian Cristiano shares with Rob Cressy a Facebook hack he figured out regarding automatically publishing Instant Articles via a post on your website. Can Facebook Instant Articles become a legit monetization option for publishers? Is being all in on Facebook is a good thing?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal...2017-03-2703 min
Built For The Game with Rob CressyEP-184 Erika Nardini, CEO at Barstool Sports - Community, Engagement & ContentErika Nardini, CEO at Barstool Sports, joins Brian Cristiano and Rob Cressy to talk about Barstool’s thriving community, creating engaging content, and paths for monetization. What value does Barstool Sports deliver when they create integrated content packages for brands? Is it possible for small to mid-sized publishers to survive solely on an advertising model or do they need multiple revenue streams? What separates Barstool Sports from other sports media companies and how do they embrace their community? What sort of qualities do they look for when hiring on new people for their team? What does the future of Barstool Sp...2017-03-2417 min
Built For The Game with Rob CressyOTR - Living Without FearWe all have only one life to live so it’s imperative that we make every second count. This includes getting comfortable being uncomfortable, staring fear right in the eyes, and creating a life worth living. Brian Cristiano and Rob Cressy dish about how they are inspired to live life to the fullest every day, and how you can too.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and th...2017-03-2309 min
Built For The Game with Rob CressyEP-183 Bob Pockrass, Motorsports Writer at ESPN - NASCAR SponsorshipsBob Pockrass, Motorsports writer for ESPN, joins Brian Cristiano and Rob Cressy to talk about the challenges of racing teams selling NASCAR sponsorships. What is the value in a NASCAR sponsorship and what’s included in it? How has the social and digital landscape changed things? What are the best ways for racing teams to find new sponsors? For the teams who are doing it right, what can others mimic to try and duplicate their success? What should racing teams be thinking about for the future?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, an...2017-03-2217 min
Built For The Game with Rob CressyEP-182 The Struggle Continues For Sports RetailersSports retailers continue to struggle. Gander Mountain recently declared bankruptcy and Finish Line sold off its running speciality business JackRabbit for nothing (literally.)Brian Cristiano and Rob Cressy talk about why sports retailers continue to struggle. What can they do to take a page from the brands that are delivering a fabulous in store experience and building a community around it? How can they create a culture where price matters less than how the product makes you feel? At the end Brian and Rob give actionable advice on what you can implement into your business from the struggle of sports...2017-03-2114 min
Built For The Game with Rob CressyEP-180 Which Brand Will Win March Adsanity?March Madness is a huge opportunity for brands to engage sports fans. To help get a true representation of which brands are doing the best at engaging fans during March Madness, Bold Worldwide created March Adsanity.On this episode Brian Cristiano and Rob Cressy give a preview of what exactly March Adsanity is and who they expect to win it all. The format is simple: the tournament starts during the Sweet 16, and it is comprised of the top 16 brands who are ranked based on their total number of social media followers. From there each brand will be paired up against...2017-03-1716 min
Built For The Game with Rob CressyEP-179 LaVar Ball & Big Baller BrandLaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, Lonzo, LiAngelo, and LaMelo. Brian Cristiano and Rob Cressy talk about why they like the idea of LaVar Ball taking control into his own hands and building a brand around his sons. Why should schools be able to get a piece of the action but not him? Could this be the start of a trend where parents build a brand for their kids before they turn pro...2017-03-1613 min
Built For The Game with Rob CressyEP-178 Best Ways To Market Around March MadnessMarch Madness is one of the most magical times of the year. Both casual and diehard sports fans embrace on a month long shared experience of fun, excitement and passion.Brian Cristiano and Rob Cressy talk about the best ways for brands to market around March Madness. Hint: it’s super simple. Create a bracket challenge, engage with your audience, have fun. If you want to go next level, go and find some brand partnerships and create a win-win situation for everyone. At the end Brian and Rob give actionable advice on what you can implement into your business from ma...2017-03-1511 min
Built For The Game with Rob CressyEP-176 Knicks Entertainment-less First Half DisasterThe New York Knicks keep piling on to the train wreck of a season they are having by playing no music, videos, or in-game entertainment in the first half of a nationally televised game against the Golden State Warriors. The results were awful as players, coaches, and fans all did not like the experience.Brian Cristiano and Rob Cressy try and make some sense out of what in the world the Knicks were thinking. In a landscape in which there are a million things competing for everyone’s attention, the Knicks were somehow tone deaf to it all and decided to...2017-03-1415 min
Built For The Game with Rob CressyEP-175 Who Won The Adidas Win An Island Promotion at NFL Combine?Adidas promised to give an island to any NFL draft prospect who broke Chris Johnson’s 40-yard dash record, as long as they were wearing the 2017 adizero 5-Star 40 cleats and accepted an endorsement deal with the company before the 2017-18 NFL season. Amazingly, John Ross, a WR from Washington, broke Chris Johnson’s record by running a 4.22. He did so, however, in Nike’s. Brian Cristiano and Rob Cressy dish about who is the winner in this promotion: Adidas or Nike. How did Nike capitalize on this after Ross accomplished this feat? Is there any negative backlash on Adidas? Will we con...2017-03-1315 min
Built For The Game with Rob CressyEP-173 Social Media Week NYC Panel RecapAt the 2017 Social Media Week in New York Brian Cristiano hosted a panel alongside Megan Ryan, from the Atlanta Hawks, and Daniel Roberts, from Yahoo Finance, where they talked about sports, content, and marketing. In this episode Brian Cristiano and Rob Cressy talk about the best takeaways and quotes from the panel.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you...2017-03-0910 min
Built For The Game with Rob CressyEP-169 Giving Fans Their 15 Seconds of FameEveryone loves to see their name in lights, especially fans at sporting events who are always trying to get on the Jumbotron, Kiss Cam, or get a quick glimpse on TV. 15SOF reached a partnership with Major League Baseball Advanced Media to deliver personal highlights and video footage to fans after they appear on TV on in-stadium Jumbotrons. Brian Cristiano and Rob Cressy dish about how this level of fan engagement delivers value for both the fan and the team plus they break down how the app works. 15SOF is currently seeing 96% of users sharing their special moment across social...2017-03-0310 min
Built For The Game with Rob CressyEP-168 Why Are Sports Ratings Down?Sports ratings are down across the board for the major sports. Why is this? Brian Cristiano and Rob Cressy dish about why declining sports TV ratings are only telling one side of the story. It’s not as much about the sports themselves as it is about how sports fans are consuming sports content on multiple platforms, not just TV. At the end, Brian and Rob give actionable advice on what you can implement into your business from sports ratings being down.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Me...2017-03-0222 min
Built For The Game with Rob CressyEP-167 MLB Using Facebook Live & Creative Ways To Execute ItMajor League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercial shoot with Marlins Giancarlo Stanton. Brian Cristiano and Rob Cressy dish about why more teams, leagues, and brands need to embrace Facebook Live and give the fans what they want. For teams with limited resources, what are some creative ways they can make this happen? Is there anything about being all in with Facebook Live that we are overlooking? At the end Brian and Rob give actionable advi...2017-03-0115 min
Built For The Game with Rob CressyEP-165 The Value of Consistency in a Social Media HandleHow important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?Brian Cristiano and Rob Cressy dish about the value of consistency in a social media handle. Brian recently changed his social media handle across the board and shares insight into why he did it. At the end Brian and Rob give actionable advice on what you can implement into your business from having consistency in a social media handle. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of...2017-02-2711 min
Built For The Game with Rob CressyEP-164 Monster Energy NASCAR Models Won’t Change OutfitsMonster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision to not change the outfits their models wear at NASCAR races. Not only is it on brand for Monster Energy, but the outfits aren’t that risque. Plus, as often happens in the media, a few negative voices often...2017-02-2412 min
Built For The Game with Rob CressyEP-162 Going Off About Snapchat’s IPOSnapchat filed for their IPO and people are losing their collective shit. Brian Cristiano and Rob Cressy dedicate this entire episode to talking about all things Snapchat. What is their likelihood of success considering how much of a loss they are running at right now? What exactly is their revenue model? How worried should we be about the competition and the attention they are taking away from Snapchat’s users? From a creative standpoint how does it rank vs Instagram Stories? Does Snapchat currently have our social media attention? At the end Brian and Rob give actionable tips based on th...2017-02-2223 min
Built For The Game with Rob CressyEP-161 Sports Publishing & Monetization: How To Solve This Giant ProblemSports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the dollar. Brian Cristiano and Rob Cressy dish about the current sports publishing landscape and the monetization surrounding it. With Rob running Bacon Sports for the last five years, on top of having a background in digital advertising sales, he’s got a un...2017-02-2214 min
Built For The Game with Rob CressyEP-160 Is Gatorade’s Sponsorship of the NBA D-League A Good Thing?Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League. Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsorship align with the Gatorade brand and goals? What sort of integrations or content would get us interested in watching the G-League? At the end Brian and Rob give actionable advice on what you can implement into your business fr...2017-02-2112 min
Built For The Game with Rob CressyEP-159 NBA All-Star Weekend Musings & SnapchatNBA All Star Weekend took place in New Orleans this past weekend and unfortunately did not deliver on what is usually a phenomenal NBA product. One of the main reasons is the lack of excitement surrounding the Slam Dunk contest and the lack of competitiveness of the All Star game itself. Brian Cristiano and Rob Cressy dish about various topics from NBA All Star Weekend including Aaron Gordon using a drone during the Slam Dunk contests, players using Snapchat Spectacles, Snapchat Geofilters, DJ Khaled, the Sager Strong integration, plus a major fail by Mountain Dew NBA 3x. At the end...2017-02-2013 min
Built For The Game with Rob CressyEP-152 Impact of the NY Knicks DysfunctionThe New York Knicks are a disaster right now thanks to owner James Dolan. He certainly hasn’t made an already bad situation better with the way he has handling the Charles Oakley situation. Brian Cristiano and Rob Cressy dish about what impact the Knicks disfunction is having on their fans and their marketability, especially with a younger generation. How could the Knicks have handled the Charles Oakley situation better? At the end Brian and Rob give actionable advice on what you can implement into your business from the way the Knicks handling things.-In each episode of The Sports Ma...2017-02-1313 min
Built For The Game with Rob CressyEP-150 Dan Goldberger, Director of Digital Media & Marketing, Atlanta DreamDan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram takeovers with players, what they’ve learned from head coach Michael Cooper, the importance of live streaming, and advice for other professional sports teams to help them grow.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you...2017-02-1014 min
Built For The Game with Rob CressyEP-147 Super Bowl Commercial Winners & LosersSuper Bowl 51 delivered on expectations, but unfortunately the commercials couldn’t say the same. There were certainly some that stood above the rest like champions, and others that were atrocious. Brian Cristiano and Rob Cressy dish about the Super Bowl commercial winners and losers. What was it about the good commercials that made us like them? What were some of the losers thinking with their non-relevant and attention lacking spots? What in the world happened to Snickers and their disaster of a live commercial? The winners list included: Tide, Squarespace, Bai, Audi, Honda, and Mr. Clean. The losers list included: Bu...2017-02-0635 min
Built For The Game with Rob CressyEP-146 Major Drama Surrounding GNC’s Super Bowl Commercial Getting PulledGNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an inspirational message and Fox had already approved the ad twice. It is because GNC is on the banned companies list for the NFL. Brian Cristiano and Rob Cressy dish about how in the world this happened, who is to blame, what the outcome will be, and if there is any chance there is a silver lining for GNC. At the end Brian and Rob...2017-02-0313 min
Built For The Game with Rob CressyEP-142 Yellow Tail’s Inventive Marketing Around the SuperBowlWhat do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the US, allowing them to be part of the co...2017-02-0112 min
Built For The Game with Rob CressyEP-141 How & Why Social Media And The SuperBowl Go Hand In HandThe Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversation is more important than the game itself.Brian Cristiano and Rob Cressy dish about how and why social media and the Super Bowl go hand in hand. Where should brands be putting their attention? Is it smart to be running Facebook ads during the Super Bowl? What are the social media fundamentals that brands should follow to increase success?At the end Brian and Rob...2017-01-3113 min
Built For The Game with Rob CressyEP-139 Watching The Super Bowl From Tom Brady’s PerspectiveThe user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only e...2017-01-2714 min
Built For The Game with Rob CressyEP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success?Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity. Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is certainly doing their part to increase attention and engage th...2017-01-2611 min
Built For The Game with Rob CressyEP-137 The Effect of Antonio Brown’s 6 Figure Facebook DealBusiness is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy. Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the first person to be paid by a social platform to post content...2017-01-2610 min
Built For The Game with Rob CressyEP-133 Will brands go digital only for the Super Bowl?Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how...2017-01-1914 min
Built For The Game with Rob CressyEP-132 Will Cowboys loss effect Super Bowl value?The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of value for advertisers who are willing to...2017-01-1811 min
Built For The Game with Rob CressyEP-131 Do Logos Matter? Let's ask the Los Angeles ChargersThe Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cost of rebranding a logo for a professional sports team?At the end Brian...2017-01-1711 min
Built For The Game with Rob CressyEP-130 Potential Rule Change To Speed Up The End of NBA GamesNBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time.Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionary. When does entertainment and marketing come before the actual play on the court? What about the element of strategy with saving timeouts? How can they achieve a...2017-01-1611 min