Shows
Genius TalkFrom Boardroom to Titans Marketing with Brian Kurtz | Genius Talk Podcast | Atul RajIn this episode of the Genius Talk Podcast, host Atul Raj speaks with Brian Kurtz, a veteran in direct response marketing with over 44 years of experience. Brian shares insights from his extensive career, including the evolution of marketing from direct mail to email and online strategies. He emphasizes the importance of list building, maintaining relationships with subscribers, and the principles of effective marketing. Brian also discusses his book, 'Over Deliver,' and offers valuable advice for marketers looking to enhance their strategies.Takeaways:-Direct mail taught Brian the importance of accountability in marketing.-List segmentation is crucial for effective...
2026-02-2343 min
Your Intended MessageLogic vs Emotion in Marketing: Brian Kurtz Breaks it DownDirect Mail Discipline in the Age of Email Marketing
Over Deliver: Building a Business for a Lifetime
Episode 292 (Repeat of espisode 24, Brian is based in Connecticut)
In this conversation with Brian Kurtz we explored:
why intention must guide every marketing action
how list selection often matters more than copywriting brilliance
why segmentation allows deeper audience connection
how direct mail discipline sharpens email marketing
the danger of damaging trust with incongruent offers
how to mix content and selling without losing loyalty
the balance between...
2026-02-1247 min
Response DriversWhy Timeless Marketing Principles Still Win in a Digital World With Brian KurtzBrian Kurtz is the Founder and CEO of Titans Marketing, which helps businesses master direct response marketing by combining timeless principles with modern tactics. He spent 34 years at Boardroom Inc., helping grow its revenue to over $150 million. At Titans, he runs mastermind groups, consults, and educates marketers with his book Overdeliver. Brian is known for his expertise in list-building, copywriting, and relationship-driven marketing. In this episode… Some marketing trends come and go, but others seem to outlast every platform shift and media evolution. What makes certain strategies and frameworks timeless, and how do today's best mar...
2025-08-121h 09
The Profitable CreativeDirect Marketing is Not Dead: Brian KurtzSend a textSummaryIn this episode of the Profitable Creative Podcast, host Christian Brim speaks with marketing expert Brian Kurtz about his journey in the marketing world, the evolution of direct marketing, and the importance of customer retention and lifetime value. They discuss the significance of lists in marketing, the engagement and trust required to build lasting customer relationships, and how to leverage existing customers for greater profitability. Brian shares insights from his extensive experience and emphasizes that while marketing techniques may evolve, the fundamental principles remain unchanged.Takeaways
2025-07-1759 min
Timeless Marketing PodcastZig When They Zag... Zag When They ZigRyan Levesque is the Founder of The ASK Method® Company, which helps companies understand their customers' needs through strategic questioning techniques. He is a seven-time Inc. 5000 CEO and founder and a two-time national best-selling author, with his book Ask named the #1 Marketing Book of the Year by Inc. Magazine. Ryan also Co-founded Bucket.io®, a leading marketing automation platform used by over 80 million people globally. His work has been featured in major outlets like the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. In this episode… Have you ever followed the so-called “perfec...
2025-04-1023 minTimeless Marketing PodcastGoing Berserk Over EmailTroy Broussard is the Co-founder of BerserkerMail, an email marketing platform designed to provide world-class inbox deliverability and user-friendly campaign building for marketers. A former Navy nuclear engineer, enterprise-class software developer, and API-level marketing automation specialist, he has built multiple multimillion-dollar software, SaaS, SEO, and native app businesses. Troy is also the author of the bestselling book Infusionsoft Mastery and has been a sought-after email automation consultant for over a decade. His expertise has helped clients collectively earn over $150 million in sales. Ben Settle is the Co-founder of BerserkerMail and a recognized authority in email marketing, renowned...
2025-04-0325 minTimeless Marketing PodcastDon’t Fence Me InChris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels. Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating...
2025-03-2729 minTimeless Marketing PodcastIf You Die Your Marketing Will Suffer...Richard Rossi is the Founder of The daVinci50 Mastermind®, an alliance of leading medical professionals, scientists, and businesspeople exploring cutting-edge advancements in health, life extension, and age reversal. Through daVinci50, Richard aims to accelerate the development of innovative treatments to combat aging and revolutionize the human lifespan, focusing on areas such as stem cell research and gene therapy. He previously co-founded EnvisionEMI, which became the world's largest provider of live educational enrichment programs for high-achieving students, impacting over 50,000 students annually. After selling the company in 2011, Richard launched the daVinci Alliance, which continues to inspire high school students interested in m...
2025-03-2032 minTimeless Marketing PodcastThe Wizard of ConnectionsTommy Schaff, CMCT, is the Managing Partner of Major League Sales, a sales strategy consulting and training firm based in St. Louis. Mentored by Dr. Robert Cialdini, Tommy is one of only six Cialdini Method Certified Trainers in North America and is at the forefront of revolutionizing sales through ethical persuasion and influence. A passionate baseball enthusiast, he has integrated his love for the sport into his business, developing programs such as the Five-Tool Sales School and the Nine Innings Sales System. Beyond his professional endeavors, Tommy is an investor and board member of the Field of Dreams movie...
2025-03-1336 minTimeless Marketing PodcastWriting Your MasterpieceAllison (Ally) Fallon is the Founder of Find Your Voice, a company dedicated to helping individuals unlock their stories and transform their lives through writing. An award-winning author, speaker, and nationally recognized writing coach, Ally has guided thousands of writers to successfully outline, write, and publish their work across various literary genres. With 14 books to her name, including Write Your Story, she has established herself as a transformative figure in the literary world, empowering authors to craft impactful narratives. Ally’s work not only elevates the writing process but also fosters personal growth and self-discovery, making her a sought-after me...
2025-02-2728 minTimeless Marketing PodcastThe Non-Extinct DinosaurJustin B. Miller, MBA, is the President of Profit 911, a leading direct mail marketing company that helps businesses grow through high-impact, results-driven campaigns. With over two decades of experience in marketing and entrepreneurship, Justin is known for his expertise in blending direct response strategies with personalized mail solutions. He is the author of Jurassic Marketing and is widely respected for his innovative approach to using traditional marketing methods to achieve modern success. Justin and his team at Profit 911 print and mail millions of pieces annually, helping clients drive measurable results. In this episode… Direct mail is...
2025-02-2023 minTimeless Marketing PodcastA Real Live ProphetMichael Roderick is the CEO of Small Pond Enterprises, a consulting firm dedicated to helping individuals and organizations enhance their professional relationships and brand presence. Through his expertise in networking and messaging, Michael empowers clients to become thought leaders and build referable brands. He also hosts the Access to Anyone podcast, where he shares insights on effective relationship-building strategies. In this episode… In today's competitive landscape, many professionals pursue the same opportunities using conventional methods, making it challenging to stand out. How can you discover new perspectives when most follow predetermined paths? Networking ex...
2025-02-1321 minTimeless Marketing PodcastGetting Out of Jail FreeAndre Norman is the Founder of Second Chance University, a community dedicated to empowering prisoners and formerly incarcerated individuals through education, skills, and mentorship for successful reintegration. A passionate prison reform advocate and sought-after speaker, he draws inspiration from his own remarkable transformation — from a prison gang leader to a Harvard Fellow. Known to many as “The Ambassador of Hope,” Andre has dedicated his life to helping others turn their situations around, serving as a catalyst for positive change both inside and outside prison walls. He mentors through networks such as Genius Network and Genius Recovery, emphasizing the power of edu...
2025-02-0628 minTimeless Marketing PodcastZen and the Art of Spontaneous CopywritingMatt Furey is the President of the Psycho-Cybernetics Foundation, an organization dedicated to preserving and advancing the self-improvement methodology developed by Dr. Maxwell Maltz. A renowned expert in personal development and direct response marketing, he achieved significant success with his bestselling fitness book Combat Conditioning. Known as the "Zen Master of the Internet," Matt has mentored top industry professionals like Ben Settle and is celebrated for his unique marketing approach, which masterfully combines spontaneity with compelling storytelling. In this episode… What if the key to creating compelling marketing content wasn't in meticulous planning, but rather in...
2025-01-3027 minTimeless Marketing PodcastPersonal Growth and Business Success With Mike AgugliaroMike Agugliaro is the CEO and Founder of FuDog Group LLC, a company dedicated to personal and professional growth through peak performance training. He began his career as an electrician before building and successfully exiting two multimillion-dollar home service businesses: Gold Medal Service and CEO Warrior. At FuDog Group, Mike focuses on helping individuals and entrepreneurs enhance their lives through personal growth, which he believes is critical to professional success. A sought-after speaker and author, he integrates his expertise in martial arts and leadership to inspire others. Mike is on a mission to impact one million people across 100 countries.
2024-12-0529 minTimeless Marketing PodcastCreating Powerful Marketing Systems With Ken McCarthyKen McCarthy is a renowned pioneer in the field of online marketing, credited with foundational contributions that have shaped the internet's commercial landscape. He organized the first conference on the web's business potential in 1994, featuring Netscape’s Co-founder Marc Andreessen, and authored the first article on email advertising published in a legitimate marketing trade journal. Ken is recognized by Time magazine for originating the click-through rate as a key metric for online advertising, which has become essential for companies like Google and Facebook. His innovative work includes early developments in banner advertising, pay-per-click strategies, and automated email campaigns. Additionally, he...
2024-11-2825 minTimeless Marketing PodcastNavigating Google and Yahoo’s Deliverability Changes With Adrian Savage of EmailSmartAdrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email engagement and deliverability. Recognized in high-level marketing masterminds for his expertise in executing effective email campaigns, Adrian is dedicated to helping marketers navigate the ever-changing landscape of email marketing. In this episode… Would you like to ensure your email marketing efforts co...
2024-11-2123 minTimeless Marketing PodcastThe Lazy Marketer's Guide to YouTube Domination With Brandon Austin KinneyBrandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and continuous self-improvement. His strategic marketing techniques have helped numerous direct response marketers to scale their businesses. Brandon has a decade of experience in paid media, with a sterling track record when it comes to B2B, lead generation, and video marketing growth. In this episode…
2024-11-1420 minTimeless Marketing PodcastThe Introvert's Guide to Commanding Attention in Business With Kim Walsh PhillipsKim Walsh Phillips is the Co-Founder of the Elite Speakers Network and the Founder and CEO of Powerful Professionals, a business coaching and education company. Kim is a powerhouse in direct response marketing, combining a vibrant personality with a savvy business mind. As an author and speaker, she has transformed her own business into a thriving, structured venture. Kim is renowned for her innovative strategies in social media marketing. Her expertise has also led to multiple book deals, high-value speaking engagements, and a reputation that attracts clients to her, further cementing her status as a leading figure in her...
2024-11-0724 minTimeless Marketing PodcastHow to Craft High-Converting Webinars With Dylan FrostDylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As a seasoned mentor, he's teamed up with industry leaders to deliver transformative sales strategies. His techniques have consistently produced multimillion-dollar revenue streams with streamlined efforts. Leveraging his vast experience, Dylan offers mentorship on maximizing leads, crafting compelling presentations, and perfecting the art of the webinar. In this episode… Are webinars still effective in a market inundated wi...
2024-10-3137 minTimeless Marketing PodcastThe Power of Customer Experience With Vance MorrisVance Morris is the Founder of Deliver Service Now institute (DSNi), a Disney-style service and direct marketing firm helping businesses develop and implement customer-focused, sustainable growth strategies. With over 10 years of experience as an operations executive in Disney Resorts, Vance has successfully transitioned into consulting and coaching companies on delivering exceptional customer service. Notably, his newsletter, the Experience System Report, is renowned for its insightful articles on customer service and marketing. Vance's unique approach, influenced by his Disney background and direct marketing expertise, makes him an authority on creating memorable customer experiences. In this episode… Ha...
2024-10-2430 min
Million Dollar RelationshipsWhy Connection Outweighs Revenue in Business Relationships with Brian KurtzWhy is contributing without expectation critical to long-term relationship building? In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about...
2024-10-1853 minTimeless Marketing PodcastUnlocking Multichannel Monetization With Caleb O'Dowd and Robert SkrobCaleb O'Dowd is the Founder of Multichannel Marketing, a company dedicated to helping individuals launch and grow online businesses. A seasoned entrepreneur and marketing expert, he is known for his innovative direct-response marketing and customer acquisition strategies, with expertise spanning from direct mail to digital marketing. Caleb has trained over 100 copywriters, implementing proven systems for creating powerful sales messages. In his latest book, Monetization, he offers valuable insights to help marketers optimize sales funnels and increase back-end profits. Robert Skrob is the President and Owner of Membership Services Inc., a leading consulting firm specializing in driving growth a...
2024-10-1726 minTimeless Marketing PodcastScaling Your Ad Campaigns Effectively With Hernan VazquezHernan Vazquez is the Founder and CEO of Scale Driven, a digital marketing and advertising agency dedicated to helping clients increase revenue through advanced digital paid advertising strategies. A seasoned marketer and ads guru, Hernan’s impressive portfolio includes industry leaders like Frank Kern, Grant Cardone, and Agora Publishing. Recognized as a strategic thinker, he offers deep insights into the ecosystem of online advertising and sales funnels. In this episode… What makes online ads not just good, but golden, pulling in the desired audience and driving substantial revenue? With countless platforms, ever-evolving algorithms, and fierce comp...
2024-10-1030 minTimeless Marketing PodcastTransformative Art Marketing Secrets With Miriam SchulmanMiriam Schulman is the Founder of the top-ranked podcast The Inspiration Place, where she teaches others her signature process for creating beautiful commissioned art pieces. As a renowned watercolor and mixed media artist, Miriam’s artwork has been showcased on NBC, featured in art magazines and home decor books, and collected worldwide. After transitioning to full-time art following the 9/11 terrorist attacks, Miriam has become an authoritative voice on art, creativity, entrepreneurship, and marketing. She is the author of Artpreneur, which provides practical steps for turning creative ideas into a thriving business. In this episode… Do you...
2024-10-0327 min
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#30 40 Years of Marketing Gold: The Legendary Brian Kurtz Reveals All!Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…… It’s actually one of the many secrets behind his WILDLY successful direct marketing career.He’s finally on the show, so today you’ll learn:The HUGE mistake many marketers make with their copyHow to find a mentor (and make them want to guide you)Why selling shouldn’t be your priority if you want your business to lastHow marketi...
2024-07-151h 01Timeless Marketing PodcastUnlocking the Full Potential of Freelance Copywriting With Kevin RogersKevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support. Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy C...
2024-07-1136 minTimeless Marketing PodcastMastering Marketing Metrics and Analytics With Chris MercerChris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. In this episode… Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are yo...
2024-07-0425 minTimeless Marketing PodcastUnlocking the Craft of Persuasive Copywriting With David DeutschDavid Deutsch is an internationally renowned direct response copywriter and marketing strategist, boasting decades of experience crafting and overseeing successful direct mail and online campaigns for top-tier clients like Procter & Gamble, Agora, and Boardroom Inc. (now Bottom Line Publications). He also dedicates his expertise to training, coaching, and mentoring copywriters, copy teams, and marketers across the globe. A passionate advocate for creativity, David is the author of the acclaimed book Think Inside the Box!, which focuses on generating profitable ideas. In this episode… Do you ever feel like your marketing strategies are not resonating with yo...
2024-06-2729 minTimeless Marketing PodcastGuide to Outsmarting Imposter Syndrome in Marketing With Jule KimJule Kim is the Founder of Advice Actually and an executive coach specializing in overcoming imposter syndrome, particularly among high-performing individuals such as CEOs and aspiring executives. With her career starting in photography and transitioning after a self-realization journey, Jule offers an empathetic perspective shaped by her experiences growing up as a Korean American in Alabama. She is also a certified International Coach Federation (ICF) coach and one of the first to be certified by Dr. Valerie Young, a leading expert in imposter syndrome. In this episode… Have you ever felt like an imposter, doubting yo...
2024-06-2029 minTimeless Marketing PodcastLeveraging Emotional Intelligence and Direct Response Mastery in Entrepreneurship With Robin RobinsRobin Robins is the Founder and CEO of Technology Marketing Toolkit, a leading marketing consultancy firm dedicated to VARs, MSPs, MSSPs, and IT service companies. She has significantly impacted the IT industry by serving over 7,000 clients, facilitating the largest MSP peer group with over 1,200 active members, and founding MSP Success Magazine, which boasts 18,000 subscribers and reaches over 45,000 MSPs and IT service businesses. Robin is also recognized for her annual event, attracting more than 1,600 CEOs from the IT services sector. Her approach combines strategic marketing plans for IT firms with her expertise in digital and offline marketing, making...
2024-06-1328 minTimeless Marketing PodcastBehind the Scenes of High-Converting Copywriting With Carline Anglade-ColeCarline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline's exceptional skills in storytelling and copywriting have not only saved products from being discontinued but have also led to significant controls for her clients in both the US and international markets, including a successful campaign in Germany. In this episode… In an ever-evolving marketing landscape, how does one st...
2024-06-0630 minTimeless Marketing PodcastUnlocking the Secrets to Dangerously Good Copywriting With Kim Krause SchwalmKim Krause Schwalm is the Founder of "Get Dangerously Good," a training and mentorship hub designed to elevate the skills of copywriters. She is an A-list copywriter and copy mentor with over 20 years of freelancing experience. With a remarkable track record in producing high-converting copy that has generated an estimated 1 billion in sales revenue for her clients, Kim has positioned herself as a leading figure in the copywriting and marketing industry. In this episode… What makes certain marketing copy so compelling that it seems almost dangerously good? How do some marketers manage to write content th...
2024-05-3023 minTimeless Marketing PodcastUnlocking the Secrets of a $57 Million Launch With Jason FladlienJason Fladlien is the Co-founder of Rapid Crush, Inc., a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena. Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason's diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has not only set sales records across various industries but also led him to develop best practices t...
2024-05-2332 minTimeless Marketing PodcastRevolutionizing Your Sales Strategy With Rich SchefrenRich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with notable achievements such as publishing the Internet Business Manifesto, inventing automated webinars, and introducing Agora Publishing to the Video Sales Letter (VSL). Rich is deeply invested in exploring the cutting edge of marketing through his Steal Our Winners program, where he shares innovative digital marketing strategies...
2024-05-1629 minTimeless Marketing PodcastThe Quiz Master's Guide to Explosive Business Growth With Ryan LevesqueRyan Levesque, the CEO of The ASK Method Company and a seven-time honoree on the Inc. 5000 list, is an entrepreneur and the #1 national best-selling author of the books Choose and Ask. His expertise has been showcased in publications such as the Wall Street Journal, Harvard Business Review, and Forbes, as well as on NBC News and Fox. Moreover, Ryan is a Co-founder and investor in Bucket.io, the foremost technology platform for creating lead generation and customer segmentation assessments. With a staggering 82 million end users worldwide, Bucket.io has engaged roughly 1% of the global population. I...
2024-05-0930 minTimeless Marketing PodcastUnleashing the Power of Webinars With Joel ErwayJoel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively with webinars. Previously, Joel held different engineering positions at RF Peck, Clark Patterson Lee, and Lockheed Martin. He is also an esteemed host of two renowned podcasts, Sold With Webinars and Experts Unleashed. In this episode… Are you tired of trying different marketing tactics that produce lackluster results? If so...
2024-05-0226 minTimeless Marketing PodcastBuilding a Thriving Copywriting Business: Lessons Learned With Chris HaddadChris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as "Text The Romance Back," "Text Your Ex Back," and "The Language of Desire," leveraging his personal experiences and insights into human relationships to connect with his audience. In this episode… Many copywriters have been doing it for other people and companies. Have you reached a point where you want to build your copywriting business? Exp...
2024-04-2527 minTimeless Marketing PodcastMonetizing Untapped Opportunities: The Entrepreneur’s Journey With Mike KoenigsMike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue. Mike is a 13-time #1 bestselling author, marketer, serial entrepreneur, angel investor, filmmaker, international speaker, and patented inventor. He co-hosts two podcasts, Capability Amplifier with Dan Sullivan and The Big Leap with Gay Hendricks. In this episode… Being an entrepreneur is an exciting journey that can bring immense satisfaction and success. However, it's no...
2024-04-1826 minTimeless Marketing PodcastThe Ultimate Guide to Survival in a Rapidly Shifting Market With Perry MarshallPerry Marshall is a renowned business strategist and author, recognized for his expertise in the fields of online marketing, Google AdWords, and sales strategies. His works include best-selling books for entrepreneurs and marketing professionals. With a career spanning over two decades, Perry has established himself as a thought leader, constantly pushing the boundaries of digital marketing and sales psychology. In this episode… Are you prepared to adapt to the rapid changes demanded by today's business world? Do conventional methods suffice in times of upheaval? As companies face the effects of the COVID-19 pandemic, the...
2024-04-1128 minTimeless Marketing PodcastThe Power of Giving in Networking With Joe PolishJoe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… Networking is...
2024-04-0426 minTimeless Marketing PodcastMasterclass on Cutting-Edge AI Tactics for Direct Response Marketing With Liana LingLiana Ling is the CEO of AdSkills, a premier platform providing media buying training for marketers. She has a diversified professional background, starting as legal counsel for approximately a decade before venturing into the world of digital marketing. Known for her rigorous approach to marketing, she has become a reliable source for innovative strategies, particularly in the realm of AI integration for paid advertising. In this episode… How can you use customer survey data and ChatGPT-4's code interpreter feature to create ads that resonate with specific demographics? What's the significance of metaphorical signals and ho...
2024-03-2828 minTimeless Marketing PodcastUnleashing the Power of Webinars With Joel ErwayJoel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively with webinars. Previously, Joel held different engineering positions at R.F. Peck Company, Inc., Clark Patterson Lee, and Lockheed Martin. He is also an esteemed host of two renowned podcasts, the Sold With Webinars and the Experts Unleashed. In this episode… Ar...
2024-03-2121 minTimeless Marketing PodcastThe Power of Email Marketing for Brands With Ben SettleBen Settle is the Founder and Copywriter at Email Players Newsletter, an offline paper and ink newsletter packed with information and tips on how business owners can turn their email marketing campaigns from lukewarm contacts into new clients and customers. Over the past 15 years, he has written ads and created email campaigns and marketing strategies for clients, earning them tens of millions in sales in the hyper-competitive market. Ben has been featured and interviewed on countless podcasts and wrote dozens of featured articles and blog posts, spotlighting ways small business owners can improve their sales ratios with e...
2024-02-2832 minTimeless Marketing PodcastThriving in Digital Marketing: Expert Advice With Ryan LeeRyan Lee is the Co-founder of bone + BREW, the world's first caffeinated, instant-flavored bone broth. He is an accomplished entrepreneur who has founded several successful companies, including Freedym, a popular streaming platform for family-first entrepreneurs, and Rewind, a nutrition company focusing on fighting inflammation. Ryan is a renowned speaker and author of The Millionaire Workout and Passion to Profits. He has featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints magazine. In this episode… Marketing is an essential aspect of any business, and in to...
2024-02-2728 min
The Small Business Edge Podcast with Brian MoranCrafting Your Brand's Story: Insights from Rod Kurtz, Entrepreneurial StorytellerIn This Episode: Rod Kurtz, entrepreneur and storyteller, shares his journey from corporate media to entrepreneurship and emphasizes the power of authentic storytelling in building a compelling brand narrative. He discusses the importance of flexibility, customer feedback, and the innovative "bar pitch" technique, offering valuable lessons for business owners on connecting with their audience and navigating the challenges of today’s dynamic market.
2024-02-2135 minTimeless Marketing PodcastNo B.S. Marketing Strategies for Business Success With Dan KennedyDan Kennedy is the Founder of Magnetic Marketing, an industry leader providing cutting-edge, market-tested business mentorship, ideas, solutions, and support to maximize the success of entrepreneurs and business owners. As one of the most revered marketing advisors globally, he is the Direct Response Marketing Strategist at NO B.S. INNER CIRCLE, where he has taught his Magnetic Marketing System to over 6 million people worldwide. Dan spoke on the famous SUCCESS Tour, earning on average $100,000 per speech and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore for nine c...
2024-02-0225 min
The Marketing Book Podcast471 Overdeliver by Brian KurtzOverdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, w...
2024-01-191h 34
Beyond Curious ®#170: How Playing The Long Game In Life & Business Helped To Sell $1 BILLION Worth Of Life Saving Products… w/ Brian KurtzKey Takeaways:[1:05] – Introducing Brian[4:45] – Brian reflects on Mariano “The Sandman” Rivera[14: 16] – The importance of passion, focus, and customer service in Marketing [39:16] – Brian talks about direct mail marketing strategies[50:10] – Setting financial targets in marketing[54:44] – Understanding lifetime value and business alignment[57:16] – Marketing ethics and effectiveness[1:07:03] – Creating products for the marketplace[1:11:49] – Direct marketing nirvana and creating a living legacy[1:17:15] – Brian's marketing fundamentalsResources:Brian Kurtz’s Socials:Website: https://www.briankurtz.net/LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/Facebook: https://www.facebook.com/briankurtzofficial/YouTube: https://www.youtu...
2024-01-161h 24
The Modern Consultant#32. Lessons from 1.5 Billion Advertisements w/ Brian KurtzThis week on the Modern Consultant, I have the honor of hosting Brian Kurtz.Brian Kurtz has been a serial direct marketer for over 40 years. He had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.His second career, which he is seven years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best, including past guests on The Modern Consultant (Jay "$50B man" Abraham & Kevin "CopyChief.com" Rogers)===============Topics We...
2023-10-241h 23
Marketing The InvisibleThe Dangers of Over Delivery – In Just 7 Minutes with Brian Kurtz
Understand the importance of being specific about your product and who your target market is
Learn what are the three secrets that can help you step up your copywriting game
Discover how you can get specific and find your niche in the business
Resources/Links:
Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/
Summary
Have you been struggling to find your forte or niché in the market?
Trying to solve everyone’s problems through your product isn’t going to do good for your business. If you’re thinking that by being everything to everyone...
2023-07-1210 min
The Story Power Marketing ShowWhy Marketing Should be a Family Affair (with Brian Kurtz)In the world of direct marketing, Brian Kurtz has seen and done it all. It is NOT overstatement to say Brian is a marketing legend!Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. At Boardroom, Brian handled all marketing activities – including direct mail, direct response television, e-mail, and other media. Brian is a mailing list master who is responsible for distributing more than 2 billion pieces of direct mail (yes, billion with a “B”).His second career is as the...
2023-06-0759 min
The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |Build a Business for a Lifetime Using Direct Response Marketing with Brian KurtzMarketing is essential for all types of businesses, whether you are a novice entrepreneur or a seasoned marketer. Brian Kurtz, my guest today, distills the knowledge he's gathered after nearly four decades in the direct marketing field to develop a business that lasts a lifetime using direct response fundamentals.For nearly four decades, Brian has adhered to a specific set of direct marketing principles that have enabled him to build an iconic $160 million company. Also, these same principles are currently enabling him to apply everything he has learned and accomplished to the current state in marketing. In...
2023-01-031h 43
The Copywriter Club PodcastTCC Podcast #324: Breakthrough Advertising Mastery with Brian KurtzOur guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there’s no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won’t want to miss.
Here’s what we cover:
What Brian learned from having a near-fatal stroke at the same time as a book launch.
Why he decided to launch a mastermind.
Gaining rights to Breakt...
2023-01-031h 42
The Ecom Show#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing Hello and welcome to The Ecom Show. We’ve got Brian Kurtz, the King of direct marketing joining us for today’s episode. Started his career with direct mails and letters and implemented those principles into email marketing; he worked at Boardroom between 1981 and 2015 and started his mastermind and consulting company, Titans Marketing in 2015. Brian has sent out more than 1.3 billion direct mails in the last 20 years. He’s even sold over 3 million books via direct-response television. Brian is a dir...
2022-11-0138 min
BookThinkers: Life-Changing Books89. Brian Kurtz: Author of OverdeliverThe World’s #1 Personal Development Book Podcast!
In this episode, I have the pleasure to interview author Brian Kurtz.
Brian has been a serial direct marketer for over 35 years and never met a medium he didn't like. Brian has been responsible for the mailing of close to 2 billion pieces of direct mail and for the distribution of millions of other impressions and promotions. He has been committed to working with the most innovative direct marketing technique working with some of the greatest consultants and copywriters who have ever lived!
Our co...
2022-09-0850 min
The Marketing MinuteBrian Kurtz from Titans Marketing on The Marketing Minute #6Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the value and nothing else. Succinct. Insightful. Actionable. Give us a listen, subscribe, and follow! 3-2-1. Done.
Brian Kurtz, Founder of Titans Marketing
Transcript:
Karl Boehm:
Brian, what is your...
2022-05-2000 min
Amplify To 7 Figures PodcastEp #74 $250 Million+ selling $39 products with Brian KurtzToday’s guest had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher, and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. He is the author of two book...
2022-01-271h 07
The ContributorsHow to Sell $150 Million Worth of Subscriptions. Secrets of Direct Marketing Genius Brian Kurtz.My today’s guest has been a serial direct marketer for almost 40 years and during his celebrated career, he has sent close to 2 billion pieces of direct response promotions.According to Mark Ford, Brian Kurtz was one of the wunderkinds who practically invented Direct Marketing publishing in the 1980s.At the height of Brian’s infomercial success, he was responsible for buying media in excess of $80 million and was selling one million books a year via direct response television.Book "Overdeliver" by Brian Kurtz on Amazon https://amzn.to/3CNN0Eb
2022-01-061h 06
Tiger Performance PodcastBoosting Your Direct Marketing and Your Relationships with Brian KurtzBrian Kurtz is a direct marketing enthusiast and the Founder and CEO of Titans Marketing LLC. He has over 40 years of experience under his belt, with 34 of those years spent as the Executive Vice President at Boardroom Inc. During his tenure there, he helped the business grow to $150 million at its peak. Now, he applies those same principles to his direct marketing coaching and consulting company today. He believes in using state-of-the-art methods for direct marketing while leveraging the tried-and-true fundamentals and educating the emerging generation on what works. In this episode… It can be ea...
2021-08-041h 04
Hustle & Flowchart: Mastering Business & Enjoying the JourneyBrian Kurtz - Using The Pandemic To Eliminate What You Don't WantBrian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lat...
2021-05-201h 16
Your Intended Message24 Brian Kurtz, Serial Direct Marketer & Original GangsterDirect marketing reaches both emotion and logic and calls upon both art and science.
Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer.
Insights from this Conversation with Brian Kurtz
When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or you fail miserably.
What might be the cost of failed email marketing? Damaged relationships.
How might you use the PS or the PPS in...
2021-01-0747 min
The Road To A BillionHow To Overdeliver Every Day” (w/ Brian Kurtz) | RTB#17If you want to take a peek inside the brilliant mind of a marketer who’s seen it all, lived it all, and achieved it ALL...
Then you ABSOLUTELY can’t miss Episode 17 of The Road to a Billion with Stefan Georgi…
The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!
In this episode, Stefan and co-host Ed Reay are joined by living legend Brian Kurtz…
If you don’t know who Brian is (he would NOT want to assume that you do)...
He is one of the most recognized...
2020-11-201h 35
The Fearless Business PodcastOverdeliver - The Ultimate Marketing Strategy - Brian KurtzMy Guest today is Brian Kurtz currently the Founder of Titans Marketing. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.
His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has al...
2020-10-0658 min
The Best Business Podcast with Daryl UrbanskiSingle Source Of Everything Working Today In Online & Offline Marketing – With Brian KurtzDOWNLOAD THE WORKBOOK NOW Brian Kurtz and Daryl Urbanski discussed the evolution of advertising from general to accountable, with Kurtz sharing his extensive experience in direct marketing and emphasizing the importance of innovation, creativity, and testing. Daryl Urbanski and Brian Kurtz highlighted the importance of list segmentation and personalization in marketing campaigns, while Urbanski and […]
2020-09-1500 min
The Speaking Club: Mastering the Art of Public SpeakingLeveraging the Power of Direct Response Marketing as a Speaker with Brian KurtzI truly believe that speaking is marketing, because no matter whether it's a project, change, idea or a product or service...you've got to sell it to get people buying in or buying your stuff. As speakers we have to be great copywriters too… because the words that we speak have to be relatable and compelling. Combined with storytelling, humour and performance skills, these words have to inspire and motivate our audience to say 'yes' and take action. Besides the marketing that we do with our talks on our 'stage', whether that's online, or in fr...
2020-09-031h 12
Just The Tips, with James P. Friel and Dean HollandFishing Without Hooks with Brian KurtzWith the marketing game becoming common, the way people do it starts to become saturated and repetitive. Not to mention, the internet's rise to power has overshadowed some of the eternal truths to marketing with paid advertising and funnels. In this episode, James and Dean talk with the legendary Brian Kurtz as he dispels marketing myths and reveals the solid marketing principles that many forget to uphold. With so many more tools at your disposal, you have all the opportunity in front of you. It's up to you to take it! "You can't think about...
2020-07-0258 min
All Things TelesalesEP 51 - Brian Kurtz - How to Overdeliver over the PhoneOverdeliver author, a phone pro, and the Titan of Direct marketing is here today, Brian Kurtz. Brian teaches us on how to treat a customer and overdeliver and how to improve your phone sales game.Brian tells us about how his 95-year-old mother uses telemarketing Key points:The customer is always right and at the end of a complaint make sure they are happy.It is a lot harder to get a new customer than to keep an old customer If you get a call late at night it's usually the customer co...
2020-06-2740 min
The Resilient Minds Podcast34. How You Can Adapt to Innovation and Crush it with Brian KurtzBrian Kurtz runs one of the most successful direct-marketing publications in the world and is responsible for millions of impressions and promotions offline and online.
After going through a stroke about a year ago, Brian has proved to be resilient by coming back stronger than ever. He released his new book, Overdeliver, and is still taking the world by storm. He has been able to shift the way he does his work throughout this digital era and is still able to use the key principles that he used over 30 years ago to how he does his work today. His advice...
2020-06-251h 06
What's the Secret?How to Overdeliver with Brian KurtzIn this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers. “You go into every relationship giving 100%, and you don't expect anything in return.” -Brian Kurtz In This E...
2020-04-2850 min
The BACON Podcast | EZ Internet Marketing Tips & Online Marketing Strategy | CURE Your Marketing & MEpisode 557 – Direct Marketing Basics with Brian KurtzBrian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.Titans Marketing is known for two (so...
2020-03-2627 min
Geniuses Of CopywritingBrian KurtzThe Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor
The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you've never heard of Brian...
2020-01-0647 min
It's All About the QuestionsOverdeliver - Brian KurtzBrian Kurtz has been in direct response marketing for close to four decades. He's learned from the best and is the best when it comes to understanding, and implementing, marketing that gets your prospect to buy, subscribe, share and use the products and services you are are selling. Direct marketing is not a dirty word and Brian says we all need to embrace our products and services and share them with the right people. We must "Overdeliver" if we want to make a difference for our clients and our prospective clients. On this episode Brian s...
2019-12-2449 min
Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and DirectionOverdeliver: Build A Business For A Lifetime With Brian Kurtz [Podcast 245]Have you ever felt like you struggled to get your message out to the world and connect with your audience? Do you want to build a business that maximizes both revenue and relationships? In today's episode, my guest, Brian Kurtz, talks about his book Overdeliver: Build a Business for a Lifetime and how he was inspired by the movie Coco in writing this amazing book. Brian is a direct marketer for over 40 years, and he was instrumental in helping the company, Boardroom Inc., grow exponentially. He is the Founder of "Titans Marketing" and host of...
2019-11-111h 00
Experts Unleashed with Joel ErwayEP74: How To Overdeliver With Brian Kurtz"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz Today we have a legendary guest! We are going to be talking about his new book, Overdeliver. You know my background, I come from the world of direct response marketing and Brian is a titan in this industry. So we are going to be talking about his insights! His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge...
2019-10-011h 01Hustle & Flowchart: Mastering Business & Enjoying the JourneyBrian Kurtz - Now This Is How You OverdeliverBrian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years...
2019-09-171h 15
Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years ExperienceDirect marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.
This time, he focuses on having the marketing stamina to build a business for a lifetime.
Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.
Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.
Some...
2019-09-101h 15
Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years ExperienceDirect marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.This time, he focuses on having the marketing stamina to build a business for a lifetime.Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.
2019-09-101h 15
Young Smart MoneyBrian Kurtz: Effectively Building Your List In 2019#166 Today I had the pleasure of talking with Brian Kurtz, a true titan of direct response marketing. In this episode, Brian discusses advanced direct marketing strategies and the importance of building your list. By the end of this episode you will have a good understanding on how you can effectively use email marketing to rapidly grow your business. Enjoy!
Check more about Brian Kurtz -- briankurtz.me
Want to learn how to start your own podcast? I created a free training to get you started! --> www.AppleCrider.com/p...
2019-07-2548 min
SharkPreneurBrian KurtzOn today's episode, Bruce speaks to Brian Kurtz , a serial direct marketer for the past 35+ years , about how he spent the first 34 years of his career helping boardroom Inc , becoming a state-of-the-art direct marketing and publishing company and teaching all he learned doing that.
Brian love direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use.
While...
2019-07-2443 min
SharkPreneurBrian KurtzOn today's episode, Bruce speaks to Brian Kurtz , a serial direct marketer for the past 35+ years , about how he spent the first 34 years of his career helping boardroom Inc , becoming a state-of-the-art direct marketing and publishing company and teaching all he learned doing that.
Brian love direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use.
While...
2019-07-2444 min
God's Business106: How To Wow Your Clients with Brian KurtzBrian Kurtz has been a serial direct marketer for almost 40 years. He has overseen 1.3 billion pieces of 3rd class mail, sending it in direct response marketing. At the height of infomercial success, Brian bought media in excess of $80 million and sold over 3 million books via direct response television over a three year period. In this episode, you will learn Brian’s tricks and tips to not only focus on your goals but how to wow your clients. Timestamped Show Notes: [3:42] Starting Life As Brian Kurtz [10:36] Developing Core Beliefs [14:13] Figuring out “...
2019-07-1754 min
The Archive of Awesome463: Insights on Persuasion from the Land of Copywriting with Brian KurtzBrian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond. You'll Learn: Why knowing your audience is the biggest key to persuasion The 4 pillars of being extraordinary How to overdeliver at work without burning out About Brian: Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like. Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mai...
2019-07-1240 min
How to Be Awesome at Your Job463: Insights on Persuasion from the Land of Copywriting with Brian KurtzBrian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond. You'll Learn: Why knowing your audience is the biggest key to persuasion The 4 pillars of being extraordinary How to overdeliver at work without burning out About Brian: Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like. Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career. He worked with many of the most legendary copywriters and...
2019-07-1240 min
INspired INsider PodcastLessons and Reflections from Three Top Direct Response Marketers with Brian Kurtz, Richard Armstrong, and John CarltonThis episode features three top direct response marketers - Brian Kurtz, John Carlton and Richard Armstrong. John is known as "the most respected writing teacher alive"… and the list of well-known marketers who reference John as their primary mentor for writing sales messages is staggering. He worked closely with direct response giants Jay Abraham and Gary Halbert for years… He has a SIMPLE SYSTEM that takes you step-by-step through the process called the simple writing system. Brian helped build Boardroom Inc., which is at its height, was a 150 million dollar company. Brian has overseen the mailing of over 1.3 billion piec...
2019-06-211h 12
The Go-Giver Podcast092 Success Principles from Direct Response - Brian KurtzMarketing, Advertising, Sales, Business, Relationships Summary Direct response marketing can have excellent application to traditional sales and marketing. We'll look at that in our Thought of the Day. And in our interview segment, direct response marketing titan Brian Kurtz will share some of the greatest lessons from that field and how you can apply them to YOUR business. That and more on today's show. Bob's Thought of the Day We'll explore: The purpose of direct response marketing. Why I've always been...
2017-11-2821 min
I Love MarketingHow to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he's learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He's mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode...
2017-08-2912 min
I Love Marketing with Joe Polish and DeaHow to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here’s a gl...
2017-08-2912 min
Personal Development Without The Fluff44: Specialization is Everything -Brian KurtzShow Notes: SatoriPrime.com/44 “The day you stop being a student is the day you might as well hang it up.” -Brian Kurtz (click to tweet) When you start a relationship with someone, especially in business, it needs to be sincere. Give to other people without expecting ANYTHING in return. Sure, you will be taken advantage of and you’ll run into people that always take, take, take. Eventually you’ll weed those people out of your life and move on to more fulfilling relationships, but NEVER size someone up before you consider helping them. On this episode of Have It All w...
2017-06-261h 10
The Next 100 Days Podcast#71 Direct Marketing with Brian KurtzIn this week's edition of The Next 100 Days Podcast we have a big name form the USA. Brian Kurtz chats to us about direct marketing and his book The Advertising Solution. Brian Kurtz loves direct marketing. For 36 years, he worked with Boardroom Inc selling millions of newsletter subscriptions and books. He became expert in direct mail and lists. He oversaw 1.3 billion pieces of direct mail over a period of 20 years.
Brian’s whole life is dedicated to educating the next generation of direct marketers. Brian Kurtz told us he had to do a 10-minute talk on direct mail, and asked hi...
2017-05-261h 01
Overcoming GraduationEp. 68 Brian Kurtz: Founder of Titan Marketing, Direct Marketing Expert, and Author. Marketing - Crucial to Business, Life, or Both?Ep. 68 Brian Kurtz: Founder of Titan Marketing, Direct Marketing Expert, and Author. Marketing - Crucial to Business, Life, or Both? With over 30 years of marketing experience, Brian Kurtz is one of the most prolific marketers out there. He wants everyone to know that marketing is not just one of the most important things to learn in business, but one of the most important skills to learn in life. So how did it all begin? He decided while attending Rutgers University that he was going to be an English major so that one day he...
2017-05-171h 15
The Podcast ReportThe Secret To Podcast Success Is Intention About Your Passion - An Interview With Brian Kurtz - The Podcast ReportBrian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense. He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct marketing. And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past. Links Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543 Brian Kurtz - http://www.briankurtz.me/ Brian Kurtz' The Advertising Sol...
2017-03-0959 min
The Lion's Den For Business Men181: How to Market Without Being Evil with Brian KurtzWithout marketing, you’ll reach dozens of people as opposed to millions. Why would you want to do that? My guest today, Brian Kurtz, is the CEO of Titans Marketing. Brian has literally reached millions, having sent out more than 1.3 billion pieces of direct mail. He learned how to market directly, which helped him grow one company from about $3 million in revenue to about $157 million at its peak. Brian now stands on the shoulders of giants in the marketing world to tell next-generation marketers how to market in the digital age using timeless techniques. ...
2017-02-0200 min
Think Bold, Be BoldThink Bold, Be Bold - Ep.#90 - Brian Kurtz - The Advertising SolutionChristopher and Allan interview and host Brian Kurtz!
Brian Kurtz is a serial direct marketer responsible for sending billions of marketing impressions in all media, selling tens of millions of books and subscriptions to consumers over the last 35+ years. As founder of Titans Marketing, he advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.
You can learn more at www.briankurtz.me
Brian said in his own words;
"I love direct marketing. Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping...
2017-01-1857 min
Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and DirectionDirect Response Marketing, Why The List Outweighs the Copy, and The Advertising Solution, with Brian Kurtz and Craig Simpson [PODCAST 98]Direct Response Marketing, Why The List Outweighs the Copy, and The Advertising Solution, with Brian Kurtz and Craig Simpson [PODCAST 98] In this episode of Growth to Freedom you will discover the power of direct response marketing, why the list outweighs the copy, and the Advertising Solution from two experts in the field, Brian Kurtz and Craig Simpson. Brian Kurtz is a direct marketing expert with over 20 years experience that has overseen the mailing of over 1.3 billion direct mail pieces, has invested more than $80 million on direct response ads, and has helped sell over 3 million books using direct...
2017-01-1637 min
Ray Edwards ShowThe One With Brian Kurtz and a $100 MILLION DOLLAR Swipe FileThis week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes! Spiritual Foundations ...
2016-10-0352 min
Ray Edwards ShowThe One With Brian Kurtz and a $100 MILLION DOLLAR Swipe FileThis week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes! Spiritual Foundations This past week we...
2016-10-0352 min
Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media BuyingBrian Kurtz is a true TITAN of direct response marketing.With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers.At the height of his infomercial success, Brian was responsible for buying media in excess of $80 million and sold over three million books via direct response television over a three year period while at the Boardroom.It doesn't matter if you're just getting started or trying to s...
2016-09-271h 25
Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media BuyingBrian Kurtz is a true TITAN of direct response marketing.With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers.At the height of his infomercial success, Brian was responsible for buying media in excess of $80 million and sold over three million books via direct response television over a three year period while at the Boardroom.It doesn't matter if you're just getting started or trying to s...
2016-09-271h 25
Off the Chain with Doberman DanBonus: Brian KurtzThere’s a new special episode of my “Off The Chain”podcast awaiting your virgin ears on iTunes.
It’s my interview with Brian Kurtz, the former Executive V.P. and all-around badass rainmaker for that 800 lb. direct marketing gorilla, Boardroom.
Here are a few things Brian shared...
The bottom line reason Boardroom decided to change their focus from business publications to consumer health publications… and how YOU can follow their lead to make yourself a FORTUNE.
Why becoming a “slave to your numbers” can be the smartest business decision you can ever make… allowing you to...
2015-02-241h 15