Shows
Real Cancer TalkReal Cancer Talk: Dr. Brian RiversDr. Robert Winn is joined by Dr. Brian Rivers, director of the Cancer Health Equity Institute at Morehouse School of Medicine, for a special edition of Real Cancer Talk in a series for Black History Month with The Cancer History Project podcast. In this episode, Dr. Rivers dives into why he got involved in cancer research, including the discovery of his family’s health history which led him down his path of research. Dr. Rivers later discusses what drew him back to his home in Atlanta and his work at Morehouse, one of four historically black medical schools in th...
2025-07-1434 min
The Agents of Change Digital Marketing PodcastWhy Playing the Villain in Marketing Actually Works with Brian MasseyWhat if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your customer's journey might be exactly what your marketing needs to cut through the noise, attract your ideal customers, and yes, even make th...
2025-06-1835 min
Intended Consequences051: The End of Interesting: AI in Experimentation with Deborah O'MalleyIn this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.
2025-06-0946 min
Intended Consequences050: Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe PutnamJoin us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI’s transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, capturing authentic consumer feelings to inspire creative ad strategies. We will examine real-world examples, demonstrate actionable techniques, and discuss how emotional insights can drive winning ad concepts, compelling copy, and innovative campaign angles. This session empowers marketers to harness advanced AI tools, bridging the gap between data and human emotion to create powerful advertising campaigns. Unlock the secret to emotionally charged, res...
2025-06-0731 min
Clicks to CustomersWhy ”Pretty” Websites FAIL: Conversion Rate Myths with Brian MasseyWhy don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-How to analyze your website like a digital store-What AB testing really requires (and why small businesses should rethink it)-The heartbreaking truth about why ugly websites often perform better-How AI is revolutionizing CRO—but not how you thinkWhether you're an eCommerce manager, lead gen marketer, or founde...
2025-05-2831 min
Leaders & Legacies195: Testing Beats Guessing: A Scientist's Approach to Marketing with Brian MasseyBrian Massey, founder of Conversion Sciences, joins Craig Andrews to unpack the power of leadership through rigorous experimentation. Known as the "Conversion Scientist," Brian has spent over 15 years transforming how businesses approach their websites—moving from guesswork to data-backed results.In this conversation, Brian breaks down why most companies treat their websites like static brochures and how that mindset kills performance. He explains his framework for the five types of websites and why identifying your type is the first leadership step in digital strategy.Brian also dives into A/B testing, revealing why it’s not...
2025-05-1551 min
Mind Your Own Marketing BusinessOptimizing Conversions with Data-Driven Experimentation Featuring Brian MasseyIn this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why so many businesses struggle to create high-performing websites and how biases often cloud decision-making.
Brian and Joe dive into the importance of experimentation, data-driven decision-making, and the tools that help businesses optimize their digital experiences. From A/B testing...
2025-02-1626 min
10xMarketer PodcastHow CRO is Evolving with AI | Insights from Brian Massey | 10xMarketerIn this episode of the 10xMarketer Podcast, Brian Massey, founder of Conversion Sciences, dives deep into the evolving world of Conversion Rate Optimization (CRO). Discover how AI is revolutionizing landing page experiences, the role of personalization, and the ethical challenges marketers face with data privacy.
Brian shares actionable insights on integrating CRO with paid marketing, the importance of ethical optimization, and advice for aspiring CRO professionals navigating an AI-driven future.
Key Highlights:
How AI tools are redefining CRO benchmarks.
The impact of personalization on landing page performance.
Ethical challenges and the future of privacy...
2024-12-0442 min
The Ripple Effect Podcast with Steve HarperBrian Massey and the Science of Converting Website Visitors to CustomersIt took much longer than I expected, but we FINALLY have Brian Massey as our special guest after nine seasons of The Ripple Effect Podcast. This man right here is the reason why I got into podcasting. There is no The Ripple Effect Podcast if Brian hasn't injected this tiny idea into my brain. I said it in the interview and will repeat it as I type this. Brian has always been that guy who's ahead of his time. Back when podcasting wasn't as popular as it is today, Brian told me it would be the next b...
2024-08-1950 min
Intended Consequences002: Two Guys on Your Website: The Surprising Link Between CRO and SEOGoogle’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.
2024-07-1828 min
Intended Consequences001: Two Guys on Your Website: The Different Conversion Optimization Techniques You Should ConsiderConversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.
2024-07-0345 min
the Brian HORNBACK Experiencethe Brian Hornback Experience Episode 168 - TN State Senator Becky Duncan Massey at Three Rivers Republican ClubIn the 168th episode of the Brian Hornback Experience, I take you into the Three Rivers Republican Club (the 8th and 9th Knox County Commission / School Board districts combined) on June 25, 2024 for the talk of TN State Senator Becky Duncan Massey. Massey is seeking the Republican Primary nomination on Thursday August 1, 2024. Early Voting is July 12-27.
Massey has served as the State Senator since 2011. She is Chair of the Senate Transportation Committee and this last year, she sponsored 31 bills and 30 passed unanimously in both Senate and the State House.
...
2024-06-2626 min
Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastBig Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"Topics discussed in this episode:What the five major factors for conversion rate optimization in ecommerce areThe importance of data and analytics in improving an ecommerce business's performanceWhat are some misconceptions about conversion rate optimizationHow risk-taking in conversion rate optimization can be beneficial for ecommerce businessesLinks & Resources
2024-02-2625 min
Lessons from Leaders with Brian BeckcomHigh-Stakes Persuasion: A Conversation with FBI Special Agent Chip Massey and PR Crisis Expert Adele GambardellaI recently had the pleasure of speaking with the founders of The Convincing Company, Chip Massey and Adele Gambardella. Our conversation covered everything from persuasive tactics anyone can implement to Adele's and Chip's start in public relations and hostage negotiation. While persuasion is something we all encounter in our daily lives, Chip shared insights he learned as an FBI Special Agent investigating the 9/11 terrorist attacks. He revealed skills such as Forensic Listening, a method that involves observing a person's emotions, talking themes, body positions, and voice. Our conversation extended to topics like targeted validation and A...
2024-01-1855 min
SouthCack Syndicate PodcastEp 40 - From Riding Bareback To Trading The NASDAQ | Adapt Or Die with Brian MasseyThree time pro rodeo bareback champion Brian Massey talks about how in business you need to learn to adapt or die.
2023-06-3050 min
VWO PodcastBrian Massey On How Data Has CHANGED The Way We DesignThe design process is getting smarter. Marketers no longer exhaust budgets and then analyze if it was money well-spent. Join Brian Massey as he shares how data can improve design and boost ROI.
2023-05-1729 min
Too Many HobbiesEric Massey of Tanglefree Waterfowl - Season FinaleEric Massey joins us from Tanglefree Waterfowl to close out the season! We discuss his journey through the waterfowl industry to where he is today, working with Tanglefree Waterfowl to design and test products, represent the brand on the TV show RNT-V, as well as other aspects of the company from licensing camo patterns to customer service. Join us in the season finale and enjoy the conversation with Eric!Support this podcast at — https://redcircle.com/toomanyhobbies/donations
2023-01-181h 43
The Local InsiderJason MasseyMy next guest grew up in Jacksonville, Arkansas, and graduated from North Pulaski High School. He attained a Bachelor's Degree in English at Lyon College and earned his Doctor of Jurisprudence from UALR's William H. Bowen School of Law. After practicing law for some time, he was introduced to law enforcement, taking a reserve deputy position. He has worked at the Logan County, Arkansas, Sheriff's Department since 2008 and was elected Sheriff in 2018, where he currently serves. He's a husband to Heidi, a father of five children, a lawyer, a drummer, and the current Sheriff of Logan County. Please welcome...
2022-11-071h 21The Local InsiderJason MasseyMy next guest grew up in Jacksonville, Arkansas, and graduated from North Pulaski High School. He attained a Bachelor's Degree in English at Lyon College and earned his Doctor of Jurisprudence from UALR's William H. Bowen School of Law. After practicing law for some time, he was introduced to law enforcement, taking a reserve deputy position. He has worked at the Logan County, Arkansas, Sheriff's Department since 2008 and was elected Sheriff in 2018, where he currently serves. He's a husband to Heidi, a father of five children, a lawyer, a drummer, and the current Sheriff of Logan County. Please welcome...
2022-11-071h 21
Bad Acts: A True Crime PodcastEp. 107 - A Heartbreaking Halloween: The Murders of Tamara Massey, Tiffany Massey, & Jean Ann Yackle & Kidnapping of Brian MasseySend us a textOn Halloween night in 1984, siblings Tamara, Tiffany, and Brian Massey, along with their mom Jean, were preparing for a typical spooky night. Instead, they’d find a literal monster living in their midst. Patreon: https://www.patreon.com/badactspodPodMoth: https://podmoth.network/Ad: Cruel Tea Podcast https://linktr.ee/crueltea Episode Source List:https://case-law.vlex.com/vid/massey-v-department-of-891090771 h...
2022-10-0648 min
the Brian HORNBACK Experiencethe Brian Hornback Experience Episode 109 - TN Constitutional Amendment #2 - the Governor's Temporary Incapacitation Plan - GUEST TN State Senator Becky MasseyIn this 109th episode of the Brian Hornback Experience, I talk with Tennessee State Senator Becky Massey (R-6) about TN Constitutional Amendment #2 on the November 8, 2022 ballot, Early Voting October 19 - November 3.
With the passage of this amendment, it will place a formal plan for succession in the event the Governor is temporarily incapacitated. Tennessee is the only state in the union without a detailed formal plan in place.
All the Brian Hornback links you need are here.
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Support this podcast: https://podcasters.spotify.com/pod/show/brian-hornback/support
2022-09-2815 min
CVO Live by Omniconvert PodcastCVO Live with Brian Massey and Valentin Radu - Nailing CRO in eCommerce using CVO tacticsAs humans aren’t always logical about their purchases, this episode dwells into the fascinating world of psychology and its role in nailing Customer Value Optimization (CVO) in eCommerce. Conversion Scientist, Brian Massey, shares insights on the psychological factors that influence customer behavior. Learn more about the power of social proof, the impact of emotions on decision-making, and the role of cognitive biases in shaping customer perceptions. Tune in now to learn how to use psychology to nail CVO in eCommerce!Follow Brian on LinkedinFollow Valentin on LinkedinSave...
2022-04-3054 min
Nothing OwedMitch Massey - The DODO BrotherhoodIn this episode we talk to Mitch Massey, from The DODO Brotherhood. Mitch is an awesome guy. He is the father of three girls, and documents his adventures in family life on his IG page @thedodobrotherhood. Mitch is a very humble guy who has a lot of knowledge to share. We talk about his many life changing experiences, and how he was experiencing depression for most of his life, due to a tragic event when he was 18. Mitch talks about how a mistake kept him from flying helicopters in the Marine Corps. We talk about how a near death...
2022-02-191h 27
The Long Game031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences)Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it’s time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this epis...
2021-09-291h 14
Senior Living Marketing PerspectivesSenior Living Marketing Perspectives: The Science of Conversions and Optimization with Brian MasseyTopics Discussed and Key Points:
Looking at the science of conversion and not just the art
Using behavioral science to understand the thought process of prospects
What data we should be looking at that informs strategic conversations with prospects
Tools to help track engagement metrics
Updating your website and communication tools to adapt to social distancing limitations
Designing a website that gradually educates cold prospects to warm them up over time
Creating content and designing web pages for different segments
Designing your website as a draftsman rather than as an artist
Optimizing your website for the mobile experience
2021-01-0549 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#95 Turn Your Website Into A Lead Generation Machine ⚙️ - Brian Massey👉 Learn what it takes to run your website from a drop in the ocean...to a lead generation machine!
Take a computer programmer, a salesperson, a marketer, an entrepreneur and cram them into a lab coat, and you have a Conversion Scientist!
Brian Massey has been optimizing websites since before it was cool. He's seen a lot of tests since 2007 when he founded Conversion Sciences. The company has stood web design on its head, using behavioural science both before and after launch to guarantee more leads and sales.
Brian talks to Sam as they discuss:
👉 Worst and best practises to drive...
2020-11-2231 min
Rental Property Owner & Real Estate Investor PodcastEP245 How You Can Build A Successful Short-Term Rental Business with J MasseyI've been an admirer of today's guest ever since I came across his Cash Flow Diary podcast many years ago. J Massey has raised capital for, and invested in, single-family homes, notes, cell phone towers, commercial real estate and apartments. And today he's going to tell us about the new path his investing business has taken and why he sees a world of opportunity is short-term rentals. J has built his very own 34-unit, 46-bedroom, short-term rental business from scratch and has shifted his Cashflow Diary brand to focus exclusively on building and training short-term rental entrepreneurs....
2020-09-1454 min
Intended ConsequencesWhat The Data Says About Podcasting | Rob WalchWhat would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context. Quick Links: Connect with Rob Learn more about Libsyn...
2020-07-2240 min
Intended ConsequencesWhat The Data Says About Turning Marketing Leads Into Sales | Sammy JamesSales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool. Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia. Listen in to hear t...
2020-07-1545 minIntended ConsequencesWhat Data Tells Us About Email | Liz WillitsAfter almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies. Liz...
2020-07-0843 minIntended ConsequencesWhy Marketers Struggle and What to Do About It | Erin CollisErin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more abo...
2020-07-0125 minIntended ConsequencesWhy B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman PiriePeople like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However...
2020-06-2435 minIntended ConsequencesHard Questions to Ask Your Agency | Lance LovedayLance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management. As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain. In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage. Resources and links discussed: F...
2020-06-1726 minIntended ConsequencesAnyone Can Plug Into Google Analytics | Chris MercerChris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io. Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more. Essentially, Chris helps people get to know the numbers - to grow the numbers. He is genuinely excited about analytics, and Google Analytics specifically. He is infectious. So, if you listen to this episode of Intended Conseq...
2020-06-1032 minIntended ConsequencesCelebration and Behavioral Change: We're so glad you're here! | BJ Fogg“The best way to really learn something is to teach it to someone else." In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in. Resources and links discussed: Connect with BJ: bjfo...
2020-06-0329 minIntended ConsequencesHow to AB Test Your Copy | Olivia RossWe're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does...
2020-05-2732 minIntended ConsequencesHow to Know if Your CMO is Lost in the Weeds | Laura Patterson"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her. A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs po...
2020-05-2039 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2020-05-1331 minIntended ConsequencesTwo Scientists: The New Way Redesign | Joel Harvey & Brian MasseyOn this episode of Intended Consequences, host Brian Massey is pulling in Joel Harvey - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through...
2020-05-0625 minIntended ConsequencesDefending Your Design: Fight Opinion with Experimentation | Tom Niemeyer (Part 2)If you’re a designer, eventually your designs will be evaluated by neophytes. Whether you’re part of an in-house team or work for an agency, your best work is going to be scrutinized by company executives who never spent a day studying design or doing any UX research. Do you stand alone defending your designs or give them what they want? Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience, and he has a unique perspective on the value of data to the designer. On today’s...
2020-04-2221 minIntended ConsequencesPerformance-based Web Design Can Be Creative Too | Tom NiemeyerIf you’re designing for the web, you’re in a wide-open space of possibilities. These seemingly endless options can produce anxiety and hinder your design efforts, as every unknown feels dangerous. What if integrating data into your designs is the answer? Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience. He has a unique perspective on the value of data for the designer. On today’s show, Tom and Brian discuss the nuances of introducing boundaries to the design process, and how these constraints can improve...
2020-04-0825 min
eCommerce Growth ShowBrian Massey: CRO (conversion rate optimization) as a scienceIn this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it.
Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon.
Brian Mass...
2020-03-3000 minIntended ConsequencesHow To Use Persuasion To Build Trust | Calum CoburnWhen you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements. On today’s show, Calum and Brian discuss the finer points of “prospect theory,” along with how to start building the foundations of trust as soon as your prospects see your web copy.
2020-03-2539 minIntended ConsequencesWhat The Data Says About Turning Marketing Leads Into Sales | Sammy JamesSales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool. Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia. Listen in to hear t...
2020-03-1145 minIntended ConsequencesWhat The Data Says About Podcasting | Rob WalchWhat would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context. Quick Links: Connect with Rob Learn more about Libsyn...
2020-02-2640 minIntended ConsequencesWe Asked a Competitor: When Should Companies Invest in Conversion Rate Optimization? | Jon McDonaldIn this episode of Intended Consequences, we’re bringing you a direct competitor of Conversion Sciences. Why? Because you need a second opinion, and we’d rather you find it here than on your own. So we’ve brought in Jon McDonald, the founder and president of a conversion optimization agency called The Good, to chat with Brian on when you should–or should NOT–start investing in conversion rate optimization. His method and background are surprisingly similar to Brian’s, and the two have been at it about the same amount of time. Listen in as they s...
2020-02-1248 minIntended ConsequencesThe Cluetrain Manifesto for a New Generation | Tara Hunt (Part 2)Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts. Resources and links...
2020-01-3031 minIntended ConsequencesBrian Massey Reads the Cluetrain ManifestoThis work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Contrarians are very important during times of change. They're often one step ahead of the herd. Are you a marketing contrarian? Here's a quick test. Listen in as Intended Consequences host Brian Massey reads the Cluetrain Manifesto and make note of how you feel. Are you feeling excited or just meh? If you're excited, you are probably a contrarian. Do you feel a sense of hopelessness as you read? Then you might be a contrarian trapped inside a role that is...
2020-01-2216 minIntended Consequences'You kids get off my lawn!' And Other Things Old Marketers Say | Tara Hunt (Part 1)Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has...
2020-01-2241 min
Conversion SciencesThe 95 Theses of the Cluetrain Manifesto Audio read by Brian MasseyHaving trouble viewing the text? You can always read the original article here: The 95 Theses of the Cluetrain Manifesto Audio read by Brian Massey
The Cluetrain Manifesto was written in 1999 by Rick Levine, Chris Locke, Doc Searls, and David Weinberger. It struck me that the new generations of business owners, marketers and executives may have missed this amazing document. It’s been twenty years, after all. So, as a bonus to our Intended Consequences podcast listeners, I recorded it. […]
The post The 95 Theses of the Cluetrain Manifesto Audio read by Brian Massey appeared first on Conv...
2020-01-2216 minIntended ConsequencesCelebration and Behavioral Change: We're so glad you're here! | BJ Fogg“The best way to really learn something is to teach it to someone else." In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in. Resources and links discussed: Connect with BJ: bjfo...
2020-01-0829 minIntended ConsequencesWhat Data Tells Us About Email | Liz WillitsAfter almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies. Liz...
2019-12-1843 minIntended ConsequencesHow to Know if Your CMO is Lost in the Weeds | Laura Patterson"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her. A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs po...
2019-12-0439 minIntended ConsequencesBridging the Canyon Between Marketing and Sales | Chris Wallace"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in. In this episode, you’ll hear Chris’ solution on how to bridge...
2019-11-2039 minIntended ConsequencesWhy B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman PiriePeople like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However...
2019-11-0635 minIntended ConsequencesUnderstanding Marketing Through Time, Expertise, and Interest | Josh ThomasHaving a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work? Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy. On this episode of Intended Consequences, Josh Tho...
2019-10-3034 min
If You MarketYour Website Redesign Will Fail, with Brian MasseyThis week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-10-2247 min
LPO: Landing Page OptimizationMobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian MasseyMobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others.In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works.How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.
2019-10-1520 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2019-10-0931 minIntended ConsequencesMobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian MasseyMobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode. Resources...
2019-09-2519 minIntended ConsequencesHow to AB Test Your Copy | Olivia RossWe're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does...
2019-09-1131 min
Intended ConsequencesGuest Checkout Examples and Ideas to Grow Ecommerce Sales | Brian MasseyAs a customer, do you really want to create an account for every single website you interact with? Absolutely not. On the other hand, you want online retailers to know who you are. Having a guest checkout is one way to keep people from leaving your ecommerce site before they buy. This is also why a website without a guest checkout is regarded as a “conversion killer.” In this episode, Intended Consequences host Brian Massey (@bmassey) dives into how you can test and implement guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conve...
2019-08-2812 minIntended ConsequencesHard Questions to Ask Your Agency | Lance LovedayLance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management. As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain. In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage. Resources and links discussed: F...
2019-08-1426 minIntended ConsequencesWhy Marketers Struggle and What to Do About It | Erin CollisErin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more abo...
2019-07-3125 min
The Hard Corps Marketing ShowMarketing Experiments - Brian Massey - Hard Corps Marketing Show #89Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new?
An Author, Speaker, THE Conversion Scientist, and the Managing Partner of Conversion Sciences, Brian Massey, returns to the Hard Corps Marketing Show to give marketers the encouragement to go forth and test! Test out your crazy idea and see if it makes a difference for your brand! Check it out!
Takeaways:
If you keep d...
2019-07-261h 20Intended ConsequencesBuilding a Culture of Experimentation in a Creative Business | Barbara CavnessBarbara Cavness is the CEO of (un)Common Logic, a digital marketing agency that enables talented people to do great things. Her team investigates digital marketing data to find surprising facts that can solve their clients’ toughest problems. Barbara is very purposeful in her approach to building teams, even though she encounters all of the same obstacles that Conversion Sciences does. In this episode, you’ll learn how this former Duke University lacrosse player became the head of a marketing organization and how she fosters teamwork, curiosity, and creativity. Resources and links discussed: C...
2019-07-1730 minIntended ConsequencesAnyone Can Plug Into Google Analytics | Chris MercerChris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io. Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more. Essentially, Chris helps people get to know the numbers - to grow the numbers. He is genuinely excited about analytics, and Google Analytics specifically. He is infectious. So, if you listen to this episode of Intended Conseq...
2019-07-0332 minIntended ConsequencesForget Industry Benchmarks - Your Online Competitors Are Now Exposed | Mike RobertsWhat if you could see the analytics of any of your competitors' websites? Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will. Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system. So now, Mike is making data and analytics broadly available for everyone. In...
2019-06-1927 minIntended ConsequencesThe Relationship Between Curiosity and Creativity | Dr. Diane HamiltonDr. Diane Hamilton is an expert in emotional intelligence and behavioral science. She is an author, radio host of “Take the Lead Radio,” and creator of the Curiosity Code Index - which we will dive into on this episode. Curiosity is a topic that is at the core of everything marketers do. We're all about experimenting, discovering data, and getting answers when it comes to website redesigns, launches, and campaigns. What drives the desire to get these answers? Curiosity. And curiosity is a doorway into the mystical peak experiences called "flow." In some areas...
2019-06-0529 minIntended ConsequencesThe Barriers to a Data-Friendly Business: Turning Your Focus Outward | Tim AshTim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when i...
2019-05-2228 minIntended ConsequencesDeveloping a ‘Market-First’ Strategy for Your Website Redesign | Chris Nolan Chris Nolan [not the Batman movie director] is the Senior Growth Strategy Manager at BigCommerce - and a former Conversions Sciences employee. Although Brian Massey and the team misses Chris, they have enjoyed seeing how a conversion scientist takes on a big organization like BigCommerce, a company that builds e-commerce software for businesses. Chris jumped out of his lab coat and into the fire as BigCommerce recently redesigned its website. You’ll hear Chris’ challenges and triumphs as a new hire nudging a culture from the bottom during a website relaunch. His challenge is t...
2019-05-0826 minLPO: Landing Page OptimizationTwo Scientists: The New Way Redesign | Joel Harvey & Brian MasseyOn this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way thro...
2019-05-0230 minIntended ConsequencesWebsite Redesign: Is it Worth It? | David VogelpohlImagine your website is a doll. You choose the clothes, hats, and shoes for it. Some you buy, some you make yourself. Your website is similar. You rent server space from a host and drop a content management system on it. It’s a generic, website-shaped form that you can begin dressing. On this episode of Intended Consequences, we’re talking with David Vogelpohl (@wpdavidv), VP of Web Strategy at WP Engine, a premium WordPress platform. You’ll hear how - contrary to popular belief - data doesn’t really matter for David and his...
2019-04-2428 min
Intended ConsequencesTwo Scientists: The New Way Redesign | Joel Harvey & Brian MasseyOn this episode of Intended Consequences, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your...
2019-04-1025 min
Intended ConsequencesUtilizing VICE Framework to Give Everyone a Seat at the Table | Dan McGawTrying to understand what a company thinks they need to accomplish compared to what they actually need to accomplish is not an easy task. That’s where Dan McGaw (@danielmcgaw), CEO of Effin Amazing, comes in. On this episode of Intended Consequences, we’re talking about ICE Framework - what it means and how marketers can apply it as they experiment. Dan and his team identified that a missing component of this framework was Velocity, or the speed at which a test can be completed with statistically significant results. Hear how Dan applies this...
2019-03-2729 min
The Mile High Mortgage & Real Estate Report w/ Joe MasseyBrian Karsh - Working with First Time Home Buyers Successfully01-12-19 Brian Karsh with Your Castle Real Estate is a seasoned agent that enjoys working with First Time Home Buyers! When he has free time Brian teaches CHFA classes to help educate home buyer on what to expect. With his 12+ years of experience knowledge is extremely powerful in this Hot Colorado Market. If you need help buying or selling real estate in please give Brian a call at 720-327-1562
2019-03-2527 min
Intended ConsequencesLeveraging Agency Relationships | Garrett MehrguthIn this episode of Intended Consequences, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned. Garrett tells us how to solve these proble...
2019-03-1324 min
Intended ConsequencesUnderstanding Your Users: Leveraging Tools to Grow Your Website | Andrew MichaelAre visitors engaged enough to get through the pages of content on your website? On today’s Intended Consequences, Hotjar’s Andrew Michael is breaking down a tool that’s focused on helping you understand your users. You’ll also hear how to understand which tools are truly valuable, and which are just giving you "interesting" insights. If you’re striving to learn how tools actually empower marketers to serve their online prospects better, listen in. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Andrew on Twitter @andrewmichaelsa Learn more...
2019-02-2726 min
Press This WordPress Community PodcastConversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian MasseyIn this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to...
2019-02-2633 min
Press This WordPress Community PodcastConversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian MasseyIn this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to...
2019-02-2633 min
Intended ConsequencesUsing Marketing Stacks to Create Stacks of Cash | Lindsay TjepkemaOn this episode of Intended Consequences, we’re talking with Lindsay Tjepkema, Director of Marketing for the Americas at Emarsys. Lindsay is a marketer who markets to marketers. Find out how she walks the line between creativity and efficiency, crayons and spreadsheets, design and databases - and how she uses marketing stacks to create stacks of cash. Listen in as we dig into the question of "why is it that marketers seem to struggle to get to that next to the next level of success?” Resources and links discussed: Follow Brian on Twit...
2019-02-2031 min
Intended Consequences004: Why Context Matters | Olcan SercinogluKey Takeaways: Moore’s Law. Back in 1965, Gordon Moore predicted that we’d be able to fit twice as many transistors on a microchip every year. We are experiencing a golden age of tools - the tools are getting better, less expensive and getting easier to use. The future of marketing AI. Is it all about personalization? Are the metrics you’re optimizing for clear? And if not, can AI even work for you? Or how do we take all this data and make it matter? Contextualization. We are taking this idea of personalization and introducing you to a new...
2019-02-0625 min
Intended ConsequencesKnowing Your Customer | Valentin RaduKey Takeaways: The Human Biases Holding You Back. Learn more about human biases, how they work together, and why it impacts your role as a marketer. Gain Executive Buy-In. How do you know what made your customer buy to begin with? Who is your buyer? And when you get the answers to these questions - how do you get buy-in from leaders in the organization to make the pivots needed based on the data? Understanding What Drives. It’s important to know which calls to action tend to drive the most clicks, and which pages (Instagram, Facebook, Twitter, et...
2019-01-3031 min
Intended ConsequencesIt’s What You Do With Data That Matters | Curtis MorrisKey Takeaways: Thank you page survey: Find out why this should be a part of every website that processes sales, subscriptions or registrations of any kind. What almost kept you from buying today?: In this episode, learn what’s more effective than Net Promoter scores or pre-sale feedback queries. “Liking” In Action: Learn from Curtis when the best time to ask someone to do something is. Data Tools: Find out which tools to use that allow you to be more creative, all while gathering data to be effective. Resources and Links Discussed: Follow Curtis on Twitter - @cu...
2019-01-2337 min
Intended ConsequencesThe People Behind The Numbers | Evan HillKey Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show. What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact. Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves. Resources and Links Discussed: Follow Mouseflow on Twitter - @mouseflowde Follow Brian on Twitter - @bmas...
2019-01-1622 minIntended ConsequencesIntended Consequences: What's This All About | Brian Massey Intended Consequences is for the above average marketer. Through conversations guided by Brian Massey (@bmassey), we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You’ll learn from the people behind the marketing tech, the consumer, the buyer, and the company behind it, hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.
2019-01-1104 min
Marketer + Machine019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & StyleKey Takeaways: Use data to optimize your website for conversion. The five areas Brian identified to focus on include: value proposition and messaging, UX and layout, social proof, credibility and authority, and security. Go through your site and try to view it as a shopper would. How are you covering these five areas? What can you start doing this week, this month, this quarter to improve? Follow Brian’s content on ConversionSciences.com – and learn more about his conversion tactics with fun names! These are spot on and informative. You’ll get new ideas for conversion opportunities and inspiration for combin...
2018-11-0733 min
Elementor Talks8: Brian Massey on Conversion Rate OptimizationBrian Massey from Conversion Sciences gives us a crash course on conversion rate optimization and explains why it is an essential tool for businesses of all sizes.
2018-10-1831 min
The Hard Corps Marketing ShowThe Conversion Scientist - Brian Massey - Hard Corps Marketing Show #39Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey.
It’s time go full throttle into testing as we determine its purpose and intent, discuss how to establish proper testing techniques and focus in on some of the areas where testing is the most important for you and your clients.
Takeaways
Testing is the way you collect data and it’s easy to spend time testing the w...
2018-08-241h 20
StrategyCastEpisode 182: Optimizing Your Data to Optimize Your Conversions, with Brian Massey of Conversion Sciences“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bot...
2018-07-1127 min
Marketing Speak®140. Driving Conversions Through Science Backed Data with Brian MasseyWhether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire. We talk about new tools, smart tactics, and how data driven...
2018-06-2751 min
SMC: School Marketing and Communications105: interview with Brian Massey – conversion optimisation for low traffic sitesBrad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.
2017-05-1024 min
SMC: School Marketing and Communications92: interview with Brian Massey - conversion optimisationBrad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don't always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.
2017-02-0127 min
Digital MarketplaceBrian Massey with Conversion Sciences InterviewFinding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.
2016-06-0209 min
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | AssociationsDP 047: The Science (and Magic) of Online Conversion with Brian MasseyOnline, participation means someone showing up to collect what they were promised. Brian Massey, the Conversion Scientist, weighs in this week on getting people to take action that moves your organization forward. Brian shares the incredible power that is available by watching what people actually do online. We talk about the role of design—and your designer—when it comes to guiding action. Online marketing, Brian says, is reducing the cost of knowing the truth about what people want. It may be science, but the results are truly magical.
2015-04-0842 min
Speaking Of Wealth with Jason HartmanSOW 158 - The Art of Conversion Sciences with Brian MasseyBrian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.
He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golde...
2014-07-2921 min
Speaking Of Wealth with Jason HartmanSOW 158 - The Art of Conversion Sciences with Brian MasseyBrian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.
He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golde...
2014-07-2921 min
Marketing NirvanaThe Conversion Optimization Equation with Brian MasseyTalking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.
2012-11-0134 minLPO: Landing Page OptimizationThe Customer Creation Equation with The Conversion Scientist, Brian MasseyTim talks Online Sales Conversion with The Conversion Scientist, Brian Massey, author of The Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.
2012-09-1034 minLPO: Landing Page OptimizationConversion Rate Optimization with the Conversion Scientist, Brian MasseyTim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn about some useful tools for organizational change.
2010-10-0432 min