Shows
Scope ShiftMastering PPC: The Skills That Separate Pros from the Pack - Ep 31In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Coleman, Founder of Factor Four Consulting. Jeff has been running Google Ads since 2006, helping small businesses build reliable lead engines that deliver consistent results. With decades of experience, teaching roles at the University of San Diego and UCSD, and a relentless focus on sound marketing fundamentals, Jeff has seen PPC evolve from the wild west days of cheap clicks to today’s complex, high-stakes environment.🎯 What You’ll Learn: ✅ How Jeff turned an early fascination with Google Ads into a 20+ year care...
2025-10-2927 minScope ShiftEmpowering Businesses to Achieve Their Goals Through Online Marketing - Ep29In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Fleishner, Founder of Big Fin SEO, host of the Digital Freelancers Podcast, and author of multiple bestselling marketing books, including SEO Made Simple. Michael has helped thousands of professionals grow their businesses through smart, sustainable digital marketing—and brings decades of experience as a corporate marketer turned entrepreneur, speaker, and agency leader.🎯 What You'll Learn: ✅ How Michael transitioned from corporate marketing to building his own successful agency. ✅ Why the leap from a steady paycheck to entrepren...
2025-10-2929 minScope ShiftScaling to Nine Figures on Amazon - Ep30In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Duke Kroll, Founder of SellerSlice—an Amazon growth agency built to scale brands, not just “manage” accounts. Duke’s team blends deep e-commerce strategy with operational execution, helping brands push into nine-figure territory on Amazon by dialing in data, systems, and cross-channel momentum. A former private-label builder himself, Duke brings hard-won, firsthand insight—not theory.🎯 What You’ll Learn✅ The shift from “in the weeds” founder to growth leader: speaking, partnerships, and category focus (beauty + tabletop games).✅ Why the biggest w...
2025-10-2920 minScope ShiftThe Power of Video in Digital Marketing and Lead Generation Ep 27In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Alan Gray, Founder and CEO of First Rule Digital Marketing, an Atlanta-based agency specializing in local SEO and websites that actually convert visitors into leads. Jeff brings a wealth of experience in sales, e-commerce, and SEO—and a mission to help small and minority-owned businesses dominate their local markets through smart, organic digital strategies.🎯 What You'll Learn: ✅ How Jeff pivoted from consulting and e-commerce into building SEO-driven websites for small businesses. ✅ Why local SEO is the most critical growth le...
2025-10-2029 minScope ShiftMerging Data And Creativity For Business Results Ep 26In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Matt Lynberg, Vice President of Technology and Data at Modern Foundation. Matt has spent his career at the intersection of data and creativity, helping brands turn bold ideas into measurable business outcomes. From his work at The Thomas Group to leading new service lines at Modern Foundation, Matt is passionate about making sure creative strategies don’t just look good—they perform.🎯 What You'll Learn: ✅ Why creative work without measurable results falls short in today’s market. ✅ How pai...
2025-10-1415 minScope Shift3 Steps to Local SEO Dominance: Audit, Execution, Scale - Ep25In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jonathan Rodriguez, Founder of The Search Specialists, a Utah-based agency helping businesses dominate local SEO. Jonathan’s approach stands out for its clarity—breaking down SEO into three digestible phases: Audit, Execute, and Scale. With a background in both entrepreneurship and SEO, he shares how specialization, overdelivery, and adapting to change have fueled his success in local search.🎯 What You'll Learn: ✅ How Jonathan grew from a cleaning business owner to a sought-after local SEO specialist. ✅ Why niche-focus...
2025-10-0721 minScope ShiftMerging Storytelling And Strategy To Cut Through The Noise Ep24In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Stephanie Armstrong, Co-Founder and CEO of Moxie Creative Studios. Stephanie has built a brand storytelling agency that blends creativity with strategy, helping businesses cut through the noise, attract the right audience, and scale with authenticity. With 15 years in marketing and brand leadership, Stephanie shares how she’s merged data-driven strategy with emotional storytelling to create real business impact.🎯 What You'll Learn: ✅ Why storytelling and strategy must be integrated, not siloed. ✅ How consumer profiling and psychographics drive authentic...
2025-10-0323 minScope ShiftDigital Experiences That Make an Impact - Ep23In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Josh Lowery, Co-Founder of Make Way, a creative digital agency known for building digital experiences that truly make an impact. From brand design to custom development, Josh and his team have partnered with major brands like Purina, Nestlé, and the Columbus Blue Jackets to create platforms that not only look great but perform at the highest level.🎯 What You'll Learn: ✅ How Make Way evolved from “We Make Nice Websites” into a full-service strategic partner. ✅ Why brand design and t...
2025-10-0222 minScope ShiftExposed: You Can’t Heal When You Hide Ep22In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Serena Mastin—EOS Strategic Advisor, Founder of Pulse Marketing, and author of Exposed: You Can’t Heal When You Hide. Serena’s story is one of resilience, authenticity, and transformation. From building a million-dollar agency while navigating personal turmoil, to writing a raw memoir about healing, and now guiding other entrepreneurs through EOS, Serena’s journey is as powerful as it is inspiring.🎯 What You'll Learn: ✅ How Serena built Pulse Marketing into a seven-figure agency while balancing extreme personal chal...
2025-09-2621 minScope ShiftReal Wins. Less BS. With a Dose of AI That Makes Sense - EP21In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Davern, Founder of Incept, a digital marketing agency that helps businesses cut through the fluff and grow with real, measurable results. With a refreshingly candid approach, Michael and his team focus on systems, automation, and AI that actually make sense—helping clients eliminate vanity marketing and double down on strategies that drive scalable revenue.🎯 What You'll Learn: ✅ How Incept evolved from SMS marketing startup to a conversion-focused digital partner. ✅ Why “attention” isn’t enough—and how to separate v...
2025-09-2329 minScope ShiftBeing a Serial Entrepreneur in the Digital Space Ep20In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Lysa Miller, Founder of Ladybugz Interactive, a boutique web and digital growth agency specializing in early-growth biotech, nonprofit, and women-owned businesses. Lysa is not just an agency leader—she’s a serial entrepreneur who has launched agencies, built startup communities, and created coworking spaces. Her journey is a powerful example of resilience, reinvention, and building businesses with purpose.🎯 What You'll Learn: ✅ How Ladybugz Interactive evolved to serve biotech, nonprofit, and service-based clients. ✅ Why Lysa launched a dedicated b...
2025-09-1920 minScope ShiftThe Importance of Quality Content Ep 19In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Kyle Manning, Founder of On Point Marketing and Co-Founder of Zenned Out Kombucha. Kyle’s journey spans from being a self-taught freelancer designing social graphics in 2017 to building a boutique marketing agency and then branching into consumer products. His story highlights the realities of scaling, avoiding burnout, and diversifying passions between digital and physical worlds.🎯 What You'll Learn: ✅ How Kyle evolved from freelancing late nights in college to building an agency with a team and steady client base. ✅...
2025-09-1628 minScope ShiftFrom Bigger to Better – Building a Different Kind of Agency Ep 18In this episode of Scope Shift, Brian Saemann sits down with Dan Brian, Co-Founder of Dentalscapes, an agency built exclusively for dental practices. After decades in the agency world and leadership roles as CMO and Marketing Director, Dan made a conscious choice to go smaller, more focused, and better. He shares why boutique agencies can often serve clients more effectively than larger firms chasing scale and exits, and how Dentalscapes is carving out its niche with a laser focus on service, transparency, and results.🎯 What You'll Learn: ✅ Why Dan and his co-founder built...
2025-09-1220 minScope ShiftThe CMO’s Brain on a Budget: How Agencies Fill the Gap for Startups - Ep17In this episode of Scope Shift, Brian Saemann sits down with Kaitlyn Merola, Founder & CEO of Move Marketing, an agency specializing in helping SaaS startups scale by providing what Kaitlyn calls “The CMO’s brain on a budget.” From launching right before COVID to building a team of senior strategists and creating a unique points-based model for client work, Kaitlyn shares how Move Marketing is redefining how agencies partner with lean startups.🎯 What You'll Learn: ✅ How Kaitlyn turned the challenge of starting an agency right before COVID into an opportunity for growth ✅ Why...
2025-09-0921 minScope ShiftMastering the Marketing Shift: Lessons from Image Reps - Ep16ShownotesIn this episode of The Scope Shift Podcast, host Brian Saemann sits down with Diane Breault, Founder and CEO of ImageReps. Diane is a visionary, service-oriented leader with deep expertise in brand strategy, hospitality, marketing, and performance-focused digital campaigns. She shares how ImageReps has evolved over the past decade, helping companies protect their reputation and generate real growth by connecting more effectively with customers online.🎯 What You'll Learn: ✅ How ImageReps shifted from network-driven client acquisition to proactive self-marketing during the pandemic ✅ The pivot from B2C hospitality marketing to B2B strategies using tools like LinkedIn Sales Navigator ✅ Balancing client “s...
2025-09-0521 minScope ShiftDecoding Hospitality: The B2B Shift and the Power of People - Ep15In this episode of Scope Shift, Brian Saemann sits down with Cory Falter, Co-Founder and Chief Conversation Starter at Lure Agency, a B2B marketing agency helping hospitality brands create stronger revenue engines by blending strategy with performance marketing. Cory is also the host of The InnSync Show, where he connects with top minds in the hotel and travel industry.🎯 What You'll Learn:✅ How Lure Agency shifted from B2C to a highly niched B2B focus within hospitality. ✅ The surprising breadth of their "niche" – treating a hotel like a small cit...
2025-08-3031 minScope ShiftThe Evolving Landscape of Digital Media Ep14In this episode of The Scope Shift Podcast, host Brian Saemann sits down with Sean Stockell, CEO of Your Home TV and Your Home Digital. Sean is a media industry veteran and innovator who is reimagining how brands connect with modern audiences through a powerful ecosystem where content, commerce, and community converge.🎯 What You'll Learn: ✅ How Your Home Digital evolved from an SEO-focused portal to a dynamic streaming network ✅ The pivotal “light bulb moment” that led to a hard pivot into streaming-first strategy ✅ How Your Home TV removes barriers for...
2025-08-2925 minScope ShiftOwning the Feed – Life as a Social Media Agency Founder - EP13In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth, Brian Saemann sits down with Yasmine Khosrowshahi , Founder & CEO of Blue Tick Social, a fast-growing social media agency that helps businesses scale their online presence to generate millions in revenue. Yasmine shares her inspiring journey from a rescinded job offer after college to building a thriving agency, the lessons she’s learned along the way, and how she’s navigating the new age of AI in marketing.🎯 What You'll Learn: ✅ How Yasmine turned a career setback into the launch of Blue Tick...
2025-08-2623 minScope ShiftThe Evolving Agency: Trust, Tech, and Targeted Growth EP12In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth, Brian Saemann sits down with Eric Oliver, President of Angelsmith, an agency with a compelling mix of creative and strategic leadership that has been navigating the agency world for almost 25 years.🎯 What You'll Learn: ✅ The biggest and scariest shifts Eric has encountered in 25 years, from the dot-com bust to COVID-19 ✅ Why the days of referral-based agency growth are long gone and the importance of a formal sales process ✅ How to address scope creep by leveraging retainer agreement...
2025-08-2233 minScope ShiftE-commerce Profit Power: Shifting Beyond Standard Metrics -Ep10ShownotesIn this episode of Scope Shift, Brian Saemann sits down with Riley Farabaugh, founder of Monte Verde Media, a data-driven performance marketing agency dedicated to helping e-commerce brands and local businesses thrive through strategic search engine marketing.🎯 What You'll Learn:✅ How Monte Verde Media evolved its focus to serve e-commerce and local businesses✅ The distinct approaches to SEO, Google Ads, and web builds for these two segments ✅ A pivotal moment that shifted Riley's perspective on the role of SEM in business growth ✅ Effective lead genera...
2025-08-2023 minScope ShiftWhy Real Growth Starts After the Ad — Creative, Funnels, and the Future of Full-Stack MarketingShownotes🎙️ In this episode of Scope Shift, Brian sits down with Tony Botone, Founder and CEO of Creative Tone Media, to explore the fast-paced world of performance-focused advertising—especially how creative testing, meta ads, and audience scaling strategies can drive measurable revenue growth.Tony shares his journey from starting out as a solo social media manager to building a thriving media buying agency, along with insights into the shifts and opportunities shaping paid social today.✅ How Creative Tone Media uses meta ads to deliver high ROI ✅ Why c...
2025-08-1529 minScope ShiftScaling Smarter with Data-Driven Growth at Every Stage Ep9In this episode of Scope Shift, Brian Saemann sits down with Tre Forte, Chief Marketing Strategist and founding member of TNT Growth, a data-driven paid media agency known for scaling revenue while reducing customer acquisition costs through highly optimized advertising strategies.🎯 What You'll Learn:✅ The critical importance of daily performance audits in paid media ✅ How unified dashboards and cross-channel data visibility drive better decision-making ✅ Why nurturing systems are just as essential as lead generation ✅ Common PPC tracking mistakes that are silently killing your ROI ✅ How offline c...
2025-08-1221 minScope ShiftEscaping the Corporate Grind with AI and AutomationIn this episode of The SEO Insighter Podcast, Brian Saemann sits down with Nuno Tavares—agency founder, automation coach, and AI educator—to explore how AI-powered automations are changing the way entrepreneurs launch and scale their businesses, often with minimal teams and maximum impact.🎯 What You'll Learn:✅ How Nuno went from corporate exec to full-time entrepreneur running 4 profitable businesses ✅ Why automation is the key to escaping the time-for-money trap ✅ How AI agents, chatbots, and tools like GoHighLevel and n8n streamline everything from sales to client onboarding ✅ The 4 major AI waves Nuno p...
2025-08-0828 minScope ShiftDigital Experiences Strategically Crafted to Perform Ep7In this episode of The GoBeyond SEO Podcast, Brian Saemann sits down with Carlos Caneja, founder of britecode, to explore the evolution of e-commerce, the rise of turnkey platforms, and how strategic design and technical execution can drive real business growth.🎯 What You'll Learn:✅ Why building an e-commerce site is easier than ever—but scaling it still requires strategy✅ The pitfalls of relying solely on Shopify or Amazon to grow your business✅ How Bright Code transitioned from SEO into full-scale e-commerce development✅ Why Google Shopping (not organic SEO) is the top marke...
2025-08-0516 minScope ShiftPowerful Marketing Services to Boost Your Business Ep6In this episode of Scope Shift Podcast, Brian Saemann sits down with Laura Williams, Vice President at Firefly Marketing Solutions, to explore the power of strategic marketing partnerships, how to align digital efforts with client goals, and why the fundamentals still matter in today’s fast-evolving digital landscape.🎯 What You'll Learn:✅ Why Firefly positions itself as a strategic marketing consultancy—not just a services provider✅ How conversations and clarity drive high-performing campaigns ✅ Aligning sales and marketing teams to close more deals ✅ Real-world examples of marketing generating measurable business growth The growing importance of ADA compliance, SEO, and GEO (Generative Engine Optimiza...
2025-08-0118 minScope ShiftScaling with Purpose: How Values Build Stronger Ep5In this episode of The GoBeyond SEO Show, Brian Saemann sits down with Chris Rothenberg, Co-Founder of Beyond Blue Media—a full-service digital marketing agency known for its radical transparency and mission-driven approach to client success.🎯 What You'll Learn:✅ Why radical transparency is the cornerstone of Beyond Blue Media's client relationships ✅ How value alignment and knowing your “why” can transform agency-client partnerships ✅ The importance of systems, processes, and EOS (Entrepreneurial Operating System) in agency growth ✅ How to scale intentionally without compromising mission or employee well-being ✅ How AI can be embraced as...
2025-07-2822 minScope ShiftDemystifying Agentic AI & GEO/SEO Ep4In this episode of Scope Shift, Brian Saemann sits down with Chris Raulf, founder and CEO of Boulder SEO Marketing, to dive into how Agentic AI is reshaping SEO—and why brands must evolve their digital strategies to stay competitive in this AI-powered era.🎯 What You'll Learn:✅ What Agentic AI is and why it matters for marketers ✅ How AI-powered assistants are transforming content strategy and keyword research ✅ The real dangers of overusing AI-generated content (and how to avoid Google penalties) ✅ Why GEO (Generative Engine Optimization) is the future of search
2025-07-2520 minScope ShiftStrategy Over Tactics: How To Align Marketing With Real Business Growth Ep3In this episode of Scope Shift Podcast, Brian Saemann sits down with Janet Bartoli, founder of Bartoli Consulting Group, to explore how modern SEO, marketing strategy, and AI intersect with real business outcomes like pipeline and revenue. With over 20 years of SEO and digital marketing experience across companies like LexisNexis and Accenture, Janet shares how she transitioned from consultant to founder and how she helps industrial manufacturers and B2B organizations transform their marketing into a revenue-generating engine.🎯 What You'll Learn:✅ Why SEO should be tied to sales—not just traffic or awarene...
2025-07-2225 minScope ShiftPerformance Advertising to Drive Growth (from an ex-Googler) Ep2In this episode of Scope Shift, Brian Saemann sits down with Ben Lund, Founder of Rise Marketing Group, to explore how performance-based digital marketing agencies can scale through personalization, diversification, and smart client alignment—all while staying profitable.🎯 What You'll Learn:✅ How Rise Marketing evolved from a paid ads shop to a full-service performance agency ✅ Why personal touch still wins in an AI-powered marketing landscape ✅ The smart way to expand services based on client demand ✅ How to handle scope creep and protect agency margins ✅ What AI-driven changes to SEO...
2025-07-2221 minScope ShiftThe Constantly Evolving Digital Advertising Space - Ep 1🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising.Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA, and AI-driven search results.🎯 What You'll Learn:✅ How AI Overviews are disrupting Google Ads and SERPs ✅ Why Google’s monetization model is being tested by AI integration ✅ How lead flows are a...
2025-07-1726 min
Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)Digital AgenciesDigital Agencies That Work Digital Agencies have become big business for my guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man with an amazingly unusual road to where he is today as a digital agency expert. Not least, as I discovered that his first job was a gravedigger at a Pet Cemetery, digging graves for Fido and Felix, and many other beloved pets who had used up their extended lifelines. But certainly his career might have seen dead and buried, but in fact it was just one of the big dots that has...
2025-07-0946 min
A Founder's LabFrom Burnout to Boundaries: Mindset Shifts Every Founder Needs with Brian SaemannIn this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a long-game entrepreneur. From “The Dip” to mental thermostats to scaling without burnout, this is a no-fluff conversation for founders who want to grow smart—and stay sane doing it.Show Notes and Resources:Brian's Cell Phone: +1 704-804-3287GoBeyondSEO: https://gobeyondseo.com/ Connect with Brian on Linkedin: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230/
2025-06-1938 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish SaemannTrish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.
Resources
Trish Saemann (Official Website)
Trish Saemann (LinkedIn)
395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann (Brian...
2019-06-1727 min
Liz on Biz® with Liz TheresaE131 – Trish Saemann – Should You Be Spending Money on SEO?Trish is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused digital marketing expert intent on helping entrepreneurs grow, make more money and love their clients. Trish creates an environment of non-judgement and accountability with all of her clients. Graduating with honors from Georgian Court University and a graduate of the internationally-recognized Goldman Sachs 10ksb program, Trish is the co-founder of her company, GoBeyond SEO which began in 2009. When she’s not working with clients, Trish is also a wife to Brian and mother to Jake and Connor....
2019-05-0636 min
School for Startups RadioLocal Marketing HeroMay 7, 2019 - Local Marketing Brian Saemann, Organizing your Finances Kevin Condon and Econ Update Richard Whitworth
2019-05-0654 min
Speakeasy Authority MarketingEpisode 241 – CEO of GoBeyond SEO Shares Marketing Tips For Your Law FirmRecently I spoke with SEO guru Brian Saeman, of GoBeyond SEO, on how he is helping his clients go beyond their marketing limits. Brian shares effective techniques on how solo attorneys and large law firms can grow their practice and profitability by using trending and old-school online strategies. Listen in and pick up a few tips to help your firm along the way. Bio: Brian Saemann is CEO of the digital marketing agency, GoBeyond SEO and the Co-Creator of the Legal Marketing Blueprint. Brian, and his agency team, help attorneys and law firms grow their...
2017-06-2224 min
Relentless Wealth PodcastHow To Harness The Entrepreneurial Mindset – Brian Saemann InterviewBeing able to provide quality and value in a business can mean success or failure, today we have Brian Saemann with us to provide valuable techniques and strategies towards the process of self-growth. Brian explains how to harness your mindset and the effectiveness of a good marketing strategy, we also learn Brian’s best traits that made him so successful.
2017-05-2337 min
The Workflowing PodcastEpisode 14: Going Out On Your Own with Brian SaemannOn a recent trip to Charlotte, Schechter dragged his brother-in-law, Brian Saemann, out for a beer and a chat. Brian recently made the leap gainful employment to going full-time on his own business (along with his wife and brother).
In this episode, we examine the journey to self-employment, especially the steps Brian took (and those he couldn’t) to balance family responsibilities with personal passions. Being the crappy brother-in-law that he is, Schechter forces Brian to discuss the terror that accompanies the loss of a regular paycheck. Spoiler alert, it’s been worth it.
Follow Alon...
2013-03-1139 min