Shows
Agency Business#27: Building a Multi-Agency Model for Collaboration, With Tim RingelThis week on Agency Business, Olivia speaks with Tim Ringel, global CEO and founder of Meet the People. Tim shares how his global performance marketing background and time at IPG informed his vision for Meet the People, an independent agency group now 800 people strong. The company’s pitch? A multi-agency model designed to preserve individual agency cultures while operating under a single P&L and shared equity system. That structure, he says, fosters collaboration without the bureaucracy of traditional holding companies.He also discusses:Why Meet the People keeps acquired agency brands intactHow its te...2025-06-2337 minAgency Business#26: Tyler Turnbull on FCB, Holding Companies, and the Case for Agency BrandsTyler Turnbull, global CEO of FCB, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to run a global creative network today—and why he’s betting on premium creativity, flexible local leadership, and a new approach to audience planning.Tyler traces his own journey from intern to global CEO, shares how FCB evolved after the DraftFCB merger, and explains why the network empowers its office-level CEOs with operational independence while still supporting global brand clients. He also discusses how the agency integrates strategic media planning earlier in the creative process, and how it’s...2025-06-1650 minAgency Business#25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain SteamThis week’s episode of Agency Business is a little different—our scheduled guest couldn’t make it, so co-hosts Olivia Morley and Brian Wieser go deep on the biggest news of the week. From sudden account moves to growing competition from consulting firms, we explore what it all means for agencies navigating a rapidly evolving landscape.Subscribe to the Agency Business newsletter.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women...2025-06-0915 minAgency Business#24: Jill Kelly on the Evolution of Media and Her Vision for AssemblyJill Kelly, North America CEO of Assembly, joins co-hosts Olivia Morley and Brian Wieser to discuss her first few months leading the Stagwell media agency—and how she’s thinking about pricing models, technology, and talent in an increasingly complex media ecosystem.Jill shares her unconventional path to executive leadership, which spans media buying, corporate communications, and group-level leadership roles across several major holding companies. She reflects on how the practice of media has evolved—from basic reach and frequency toward nuanced brand performance KPIs—and why Assembly is leaning into both agility and simplification to meet marketer...2025-06-0233 minAgency Business#23: Scaling Exverus Media Without Shortcuts, With Talia ArnoldTalia Arnold, managing director and co-founder of Exverus Media, joins co-hosts Olivia Morley and Brian Wieser to discuss how the Los Angeles-based agency has scaled without shortcuts—maintaining a lean team, independent ethos, and focus on solving complex marketing problems with creativity and tech-enabled insight.Talia shares her nontraditional path into media, why she believes “anyone can start an agency, but not everyone is a chef,” and how Exverus grew from an attic startup into an award-winning agency serving Fortune 500 brands and fast-scaling CPG and streaming clients.She also explains how Exverus manages to punch above...2025-05-2630 min
The FPC PodcastEpisode 20: Q&A with Brian Wieser, Founder of Madison and Wall 00:00 Introduction to Brian Wieser and His Background03:02 Impact of Tariffs on Digital Advertising05:45 De-globalization and Its Effects on Advertising09:13 Emerging Opportunities in European Markets12:05 Perception Issues in Advertising15:00 The Role of Advertising in Business17:54 The Future of Agencies and Services20:54 Under-appreciated Trends in Media and Advertising Hosted on Acast. See acast.com/privacy for more information.2025-05-2137 minAgency Business#22: Sean Corcoran on Leading BarkelyOKRP's MissionOne MediaSean Corcoran, president of MissionOne Media and longtime agency leader, joins co-hosts Olivia Morley and Brian Wieser to discuss the launch of MissionOne within the growing “big indie” platform BarkleyOKRP—and what it takes to build a media brand inside a full-service agency structure.Sean walks through his career path, from political work and affiliate marketing to stints as a Forrester analyst and co-founder of Mediahub. He explains how his experience defining media categories and evaluating agencies from the outside shaped his approach to building challenger shops on the inside.At MissionOne, he’s aiming to blend...2025-05-1935 min
Bloomberg SurveillanceStocks Rebound Post-Tariff Tantrum as Investors Weigh CPIWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene & Paul SweeneyMay 13th, 2025Featuring:1) Constance Hunter, Chief Economist at EIU, Matt Miskin, Co-Chief Investment Strategist John Hancock Investment Management, and Kathy Jones, Chief Fixed Income Strategist at Charles Schwab, react to CPI. Before today's CPI reading, the S&P 500 and Nasdaq showed further gains, in spite of some investors feeling wary about the lack of detail in Monday's US-China tariff announcement and the risk of another flare-up between Beijing and Washington, with trade pressures already hitting businesses.2025-05-1356 minAgency Business#21: Red Door Interactive CEO Reid Carr on Building an Integrated Agency BusinessReid Carr, CEO and executive creative director of Red Door Interactive joins this week's episode of Agency Business. In a wide-ranging interview, Reid shares the history of his agency, its focus on integrated services and the choices he has made as the business has grown.Plus, Brian and Reid discuss:S4 Capital and Stagwell's diverging Q1 2025 resultsLayoffs at GroupM (or WPP Media Services) and of Dentsu’s latest Americas CEO, too4As new CEO appointment.Subscribe to the Agency Business newsletter.Reach OutAgency Business features agency CEOs an...2025-05-1232 minAgency Business#20: Acadia CEO Jared Belsky on Growth, Ethics, and the Mid-MarketJared Belsky, CEO and co-founder of Acadia, joins co-hosts Olivia Morley and Brian Wieser to talk about building a mid-market agency at scale and why he’s become one of the industry’s most vocal critics of principal-based media buying.Jared shares what led him to co-found Acadia after leading 360i, and why the firm has centered its business model around operational efficiency, cultural values, and a diversified client base. He explains why Acadia has no VPs, how it’s maintained 9% unwanted turnover, and why staying private has helped the agency say no to misaligned opportunities — including a $150 mi...2025-05-0539 minAgency Business#19: José Villa of Sensis on Building a Cross-Cultural AgencyJosé Villa, founder and president of Sensis, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build and scale an independent cross-cultural agency, and what the future of multicultural marketing looks like in today's shifting business and political climate.José shares the origin story behind Sensis, how the agency evolved from a digital-first shop building Spanish-language websites into a full-service cross-cultural advertising firm, and why research and strategy have been central to its growth. He explains how Sensis structures its offerings across media, creative, research and earned media, and how the agency na...2025-04-2829 min
Quo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #1 with Brian WieserWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:📈 Ad Market Outlook: The US advertising market currently looks positive, but carries significant risks, particularly following the recent election. US Political Uncertainty: Potential policy changes like tariffs, especially impacting cross-border advertising from China, and new regulations (e.g., a...2025-04-2237 minAgency Business#18: Mediahub’s Place in IPG’s Media Model, With Nicole EstebanellNicole Estebanell, U.S. CEO of Mediahub, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to lead a challenger agency inside one of the world’s largest media networks.Nicole walks through her career journey, beginning with her early media roles at Digitas and Neo to later leading the Nike account at Mindshare, serving as global chief client officer at Initiative, and now taking the reins in the U.S. for Mediahub. She reflects on the client and agency-side experiences that shaped her commercial instincts, what it means to build integrated teams to...2025-04-2136 minAgency Business#17: Blending Creative and Tech at Scale, With VML's Jon CookJon Cook, CEO of VML, joins co-hosts Olivia Morley and Brian Wieser to talk about the agency’s evolution and what it means to lead a business that spans both world-class creative and deep enterprise technology.Jon walks through how VML was formed through a series of mergers — including Wunderman, J. Walter Thompson, and Y&R — and how the newly unified brand operates across creativity, commerce, customer experience and technology. He explains the structure of VML’s Enterprise Solutions group, which makes up roughly 40 percent of the company, and why the agency’s growth often hinges on integratin...2025-04-1435 minAgency Business#16: Building a Brand-First Business, With Simon Hill of FutureBrandSimon Hill, U.S. president of FutureBrand, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build a consultancy built around brand, inside one of the world’s largest holding companies.Simon shares how FutureBrand operates as a brand-led strategy and design company within IPG, and how the firm balances its project-based model with the broader agency network. He discusses FutureBrand’s role at critical moments of change for clients—like M&A, private equity transitions, and category disruptions—and how the team works alongside AORs and sibling agencies across IPG to shape br...2025-04-0730 minAgency Business#15: Running an Indie Creative Powerhouse, With Joan’s Lisa ClunieLisa Clunie, co-founder and CEO of JOAN joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build and lead a modern independent agency. From JOAN's origins in New York to its expansion into Berlin and London, Lisa shares how the company has evolved into a multi-faceted creative firm—with an advertising agency, production studio, and influencer arm—all while staying founder-owned and values-driven.Lisa discusses the financial logic behind JOAN's production studio, how influencer marketing is diversifying beyond the “tonnage” model, and why integration across functions like creative, media, influencer, and soci...2025-03-3141 min
Marketecture: Get Smart. Fast.Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are bannedAri, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-03-2854 minAgency Business#14: Navigating Media’s Pricing Dilemmas With Kate O’BrienKate O’Brien, founder of Powers of Reasoning and former executive at Omnicom Media Group agencies such as Hearts & Science and Resolution Agency, joins co-hosts Olivia Morley and Brian Wieser to discuss evolving compensation models, balancing senior talent with efficiency, and the future of media agency leadership.Drawing from her extensive experience leading media strategy for global brands, Kate shares insights into launching her own consultancy and advising clients on media strategy, pricing models, and managing economic uncertainty. The conversation explores the tension between principal-based buying and transparent partnerships, as well as how agencies can deliver value whil...2025-03-2430 minAgency Business#13: Growth in Uncertain Times: Jane Crisan on Leading Rain the Growth AgencyJane Crisan, CEO of Rain the Growth Agency, joins co-hosts Olivia Morley and Brian Wieser to discuss how independent agencies are navigating market uncertainty, balancing media and creative, and leveraging technology to drive client growth.Jane shares her journey from leading digital practices at holding company agencies to taking the helm at Rain, a Portland-based, female-led independent agency. She talks about Rain’s performance-driven approach, the importance of integrating creative and media strategies, and how the agency’s proprietary technology infrastructure supports speed and agility in today’s complex environment.Plus, Olivia and Brian discuss Coca-C...2025-03-1731 min
The Big StoryTariff Chaos And Yet More Ad Tech M&ATariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.2025-03-1327 minAgency Business#12: Why Some Agencies Are Thriving While Others Struggle—Known CEO Kern Schireson Weighs InKern Schireson, chairman & CEO of Known, joins co-hosts Olivia Morley and Brian Wieser to break down what’s wrong with today’s agency model and how data, AI, and a new approach to transparency could fix it.Kern shares his journey from building a data science consultancy to leading Viacom’s advanced TV efforts and ultimately launching Known, an agency designed to address the inefficiencies of traditional holding company structures. He shares his viewpoints on why separating media and creative has led to broken marketing strategies, how Known is applying AI to optimize media performance, and wh...2025-03-1041 minAgency Business#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of AgenciesBob Lord, President of Horizon Media Holdings, joins co-hosts Olivia Morley and Brian Wieser to discuss how Horizon is challenging the traditional agency model with AI, transparency, and performance-based pricing.Bob explains why he believes the media industry is in a “Great Marketing Emergency”—lagging behind other sectors in adopting technology and transparency. He shares how Horizon’s proprietary platform, Blu+, is redefining agency-client relationships by putting more control in the hands of marketers and brands.He also discusses the evolution of agency compensation models, the increasing demand for performance-based pricing, and why a single client m...2025-03-0343 minAgency Business#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim NollenTim Nollen, a longtime ad industry sell-side analyst at Macquarie Group Ltd. and previously at J.P. Morgan and Bear Stearns, joins co-hosts Olivia Morley and Brian Wieser to discuss the state of agency holding companies, their challenges, and the sustainability of their business models.Tim explains how financial pressures, shifting client demands, and competition from consulting firms and ad tech companies are forcing holding companies to evolve. He shares insights on media and creative integration, how agencies are adapting to new economic realities, and the potential impact of the Omnicom-IPG merger.He also reflects...2025-02-2437 minAgency Business#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin WassongKevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up.Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of content production, and why marketers are overwhelmed by a flood of assets they can’t effectively manage. He shares how mktg.ai is tackling these challenges by creating a creative operating system that helps brands optimize content performance in real time.Ke...2025-02-1843 minAgency BusinessEpisode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency GrowthSamir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants.Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his agency bridges the gap between performance marketing and brand-building. He explains the importance of media forecasting, how QRY helps clients de-risk brand investments, and why CFOs remain skeptical about long-term marketing returns.Reach OutFor sponsorship inquiries or to discuss...2025-02-1033 minAgency BusinessEpisode 7: OMD’s Chrissie Hanson on Media Strategy, Data & LeadershipCo-hosts Olivia Morley and Brian Wieser sit down with Chrissie Hanson, CEO of OMD USA, to discuss the evolving role of media agencies, balancing creativity with cost efficiency, and how brands can maximize the impact of their media investments.Chrissie shares her journey from strategist to CEO, highlighting how her background in media buying and planning has shaped her leadership style. She offers a candid look at the challenges and opportunities facing agencies today, from the push for centralization within holding companies to the evolving expectations of clients navigating an increasingly complex media landscape.From...2025-02-0328 min
The WARC PodcastSPECIAL EPISODE: What's next for TikTok and Meta?On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?2025-01-2932 minAgency BusinessEpisode 6: Ebiquity's Ruben Schreurs on Smarter Ad SpendIn this episode of Agency Business, co-hosts Olivia Morley and Brian Wieser interview Ruben Schreurs, CEO of Ebiquity, to explore the evolving landscape of media investment and the role of media audits in maximizing ad spend. Ruben shares insights into how brands can ensure their media dollars are working harder, the importance of transparency in agency relationships, and why now—more than ever—marketers must take a data-driven approach to media planning and buying.From uncovering hidden inefficiencies to leveraging insights that drive real business impact, this conversation dives into the critical factors shaping today’s medi...2025-01-2723 minAgency BusinessEpisode 5: The Independent Agency Model with Crossmedia USA’s Kamran AsgharIn this episode of Agency Business, Brian Wieser and Olivia Morley talk with Kamran Asghar, CEO and founder of Crossmedia USA, about the evolving landscape of independent media agencies. Asghar shares insights into Crossmedia’s journey, its commitment to transparency, and how independent agencies can provide an alternative to holding company networks.Key topics covered in this episode include:Crossmedia’s origin story and its mission to provide integrated media solutions outside of the holding company model.How Crossmedia’s partnership with Joan Creative is shaping new approaches to collaboration.How Asghar thinks about delivering scale, cost e...2025-01-2027 minAgency BusinessEpisode 4: Joanne Davis and Agency Search ConsultingIn this episode of Agency Business, Brian and Olivia are joined by Joanne Davis, one of the industry's leading agency search consultants.Joanne founded Joanne Davis Consulting in 2000 and became a partner in SCAN International in 2006 and is currently Co-CEO. The firm specializes in agency models – internal and external, agency search/selection, agency compensation and client/agency optimization and training. Clients include and have included: Benjamin Moore, Cotton (“The Fabric of Our Lives”), ExxonMobil, Johnson & Johnson, Marriott, Microsoft and Sonic.In this episode we talk about the impact of AI on fees (and related emerging functi...2025-01-1327 minAgency BusinessEpisode 3: FerebeeLane Co-Founders Matt Ferebee and Josh LaneIn this episode of Agency Business, we're joined for a fascinating conversation with independent agency FerebeeLane's co-founders to talk about working with high-end brands, broadening service offerings, global expansion and how Matt and Josh manage their business more generally. We also discuss recent industry news including the appointment of Bob Lord at Horizon, recent results at Accenture and the politicization of advertising.2025-01-0635 min
Mixed Signals from Semafor MediaOzy Founder Gets Prison Time: What Digital Media’s Most Notorious Scandal Says About the BusinessOn Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to...2024-12-2054 minAgency BusinessEpisode 2: Omnicom+IPG, A Discussion With Forrester's Jay PattisallIn this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including:What the acquisition signals about the future of agency holding companies.How IPG’s media and creative operations might integrate into Omnicom’s structure.Why consolidation of brands seems likely, despite public assurances to the contrary.The discussion also explores broader trends...2024-12-1634 min
TRENDSETTERSMadison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the Industry Outlook for 2025Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and advertising budgets affect marketers and investors. He’s an ideal person to discuss the pros and cons of the announced Omnicom—Interpublic (IPG) merger and the industry outlook for 2025.2024-12-1331 minThe Big StoryRunning the Numbers on Omnicom-IPG Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.2024-12-1241 min
The MM+M PodcastScale matters': Brian Wieser on Omnicom’s IPG takeoverBrian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.Music by Sixième Son
Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forwar...2024-12-1134 minAgency BusinessEpisode 1: Paul Woolmington, CEO of Canvas WorldwideOn our debut episode, Olivia and Brian interview Paul Woolmington, CEO of Canvas Worldwide to talk about his experiences as a leader in the agency industry. We discuss a significant amount of history given his foundational role establishing media agencies as stand-alone businesses (at Y&R and The Media Kitchen) and co-founding Naked, which pioneered communications planning. We also review agency industry news from the first week of December, including IPG's sale of Huge and layoffs at Edelman, with a conversation focusing on the bigger picture impacting both of those businesses.2024-12-0939 min
Madison and Wall PodcastEpisode 9: The Politics of Advertising (And the Espresso Machine Wars)Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian and Olivia break down the implications of the current political landscape on the advertising industry and explore the consequences for media owners and advertisers under potential new administrations. They also dig into the surprising outcomes of measuring attention metrics and why th...2024-11-0124 minMadison and Wall PodcastEpisode 8: How Pumpkin Patches GrowEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies.In episode 8, Olivia and Brian dive into the latest agency holding company results and explore the consequences that would follow from recent academic research suggesting that some of the long-held principles of Byron Sharp's How Brands Grow - and the importance of reach - might be incorrect, as outlined in a re...2024-10-2530 minMadison and Wall PodcastEpisode 7: Apple-Picking AdvertisingEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history.In episode 7, Brian guides listeners through current trends on retail sales and wage growth, then does a deep dive on Adobe's new AI-based video production and integrated martech + ad tech products. Plus, SMBs vs. large advertisers, agency holdco trends from Omnicom and Publicis, Ne...2024-10-1819 minMadison and Wall PodcastEpisode 6: From Michigan to MadisonEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In episode 6, Brian and Olivia guide listeners through Madison & Wall’s latest work on capital expenditure data for the media industry. Then, they talk about how the data illuminates which companies are investing in their futures and which are not. (This is part...2024-10-1127 minMadison and Wall PodcastEpisode 5: 'Classifying' The Top 50 Ad SellersEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.In episode 5, Brian and Olivia talk listeners through Madison & Wall's list of the top 50 advertising sellers. Then, they analyze how the industry changed when digital newcomers such as Indeed or Zillow absorbed the classifieds market...2024-10-0429 minMadison and Wall PodcastEpisode 4: Running on Short-Term MarketingEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.In episode 4, Brian sizes the global marketing industry, while later, Olivia and Brian look into how companies define "marketing;" Brian analyzes Nike's business relative to category peers and determines that performance marketing isn't going anywhere...2024-09-2728 min
What Next?The Changing of the Guard in MediaBrian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from t...2024-09-2140 minMadison and Wall PodcastEpisode 1: Introducing the M&W PodcastIntroducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser. In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations.The Amazon account is worth billions, but measuring how much the account loss will impact incumbent agency IPG poses a challenge. Brian tells listeners why.Listen to episode one and future M&W Podcast episodes at https://feeds.captivate...2024-09-0634 minBloomberg SurveillanceThe Fed, The Yen, and DisneyWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene and Paul SweeneyAugust 7th, 2024Featuring: Ian Lyngen, Head of US Rates at BMO Capital Markets, discusses a potential Fed emergency rate cut and outlook for yields Audrey Childe-Freeman, Chief G10 FX Strategist with Bloomberg Intelligence, discusses the yen carry trade and the Bank of Japan Brian Wieser, Principal at Madison & Wall, reacts to Disney earnings Bloomberg's Lisa Mateo with her Newspaper Headlines Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www...2024-08-0726 minBloomberg SurveillanceMarkets Ready for FOMC and Amazon Earnings BreakdownWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene and Paul SweeneyMay 1st, 2024Featuring: Gargi Chaudhuri, Chief Investment and Portfolio Strategist, Americas at BlackRock, on ways to play the Fed soft landing and unclear geopolitical outlook Stuart Kaiser, Head of US Equity Trading Strategy at Citi, on the data spooking markets pre-FOMC Brian Wieser, Principal at Madison & Walls, on Amazon earnings and can also discuss Paramount Bloomberg's Lisa Mateo with her Newspaper Headlines Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now...2024-05-0129 min
TRENDSETTERSBrian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting PerspectiveFew can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers but to investors. His strategic advisory firm,Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%. While he explains clear risks and opp...2024-04-0746 min
HermitixAlchemy with Brian CotnoirBrian Cotnoir is an alchemist, artist and award-winning filmmaker.
Brian's website: KhepriPress.com
To join the mailing list for Brian's talks and new work please SIgn Up Here
My book Alchemy: The Poetry of Matter and the Zines may be purchased through my website or in England and Europe through Watkins Bookstore in London or Iglootree.com
These are the Watkins and Wieser books:
On Alchemy: Essential Practices and Making Art as Alchemy
Practical Alchemy: A Guide to the Great Work
If folks are in...2024-03-201h 15
Mi3 Audio EditionMarketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian WieserWhen it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are...2024-02-2652 minMi3 Audio EditionL’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TVSome media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. Some of these listed CFOs and CEOs apparently agree with marketing’s brand building champions – at least at face value. L'Oreal's overall advertising and promotion budgets, for example, pumped 11 per cent in 2023. Its global CEO told investors the company had seen “spectacular productivity increases of up to...2024-02-1943 min
Next in MediaWhy 2024 Should Be a Great Year For Advertising - But Not for EveryoneNext in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Brian WieserHost: Mike ShieldsSponsored by: Publica by IAS and KochavaProduced by: Fresh Take
2024-01-1025 min
AdExchangerDon’t Talk Yourself Into A Downturn In 2024Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.2024-01-021h 03
The Rebooting ShowMadison and Wall's Brian Wieser on the Mary Meeker slideBefore the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget spent by medium. The message was clear: the internet would win, it was just a matter of timing. The time spent gap did close, although a disproportionate amount of gains went to tech platforms rather than web publishers. The chart was always wrong, argues media analyst Brian Wieser. Time is simply one variable in assessing the v...2023-10-1642 min
The MadTech PodcastThe MadTech Podcast Special: Brian Wieser on Advertising’s Biggest OpportunitiesIn this latest MadTech Podcast Special, Brian Wieser, founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more. 2023-09-1349 minThe Big StoryNo Reason For Negativity - E259While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.2023-09-0748 min
Screen Wars41. Brian Wieser on the Dynamics of Media BuyingBrian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup2023-04-1232 min
Screen Wars Thought Leader Interviews by Cross Screen Media41. Brian Wieser on the Dynamics of Media BuyingBrian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2023-04-1200 min
egta's Expert Series21 – Brian Wieser (Principal, Madison and Wall) on current ad market trends and predictionsAre you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall).
Join our host Katty Roberfroid (Director General, egta) as we explore pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.
For more insights from Madison and...2023-04-1227 min
#MediaSnack#MediaSnack MEETS: Brian Wieser, Principal, Madison and WallWelcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and WallFind out:- What is Brian's experience in the industry and what is he most proud of professionally?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus his best industry leadership tips and...2023-03-2114 min
Marketecture: Get Smart. Fast.Episode 10: The macro view of the ad environment with Brian WieserBrian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech, how the holding companies are extracting value, and Apple's ATT.In this episode:
Wal-Mart to make more money on ads than goods
Criteo going offline with retail media
Jeff Green going scorched earth on Google
Visit Marketecture.tv to join our community and get access...2023-03-1045 min
TRENDSETTERSBrian Wieser of Madison and Wall Discusses Digital Media, Gauging Performance, and Thinking GlobalBrian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should come as no surprise, therefore, that Brian has now branched out with his own consulting company called Madison and Wall. Today we talk about better interpreting the nuances of global digital media growth versus deceleration, those issues of greatest concern in 2023, as well as some of the self-fulfilling industry prophecies of 2022.2023-02-0643 min
TRENDSETTERSGroupM’s Brian Wieser Discusses How the Pandemic has been a Catalyst for Growth in Ad SpendingBrian Wieser, GroupM’s Global President of Business Intelligence, has been at the center of advertising forecasting and media trend watching for a very long time. As he tracks global advertising expenditures in key media categories— TV, Audio, Cinema, Out of Home, Print, and Digital, Brian Wieser believes that total ad revenue will exceed $1 trillion by 2025, or up significantly from its current $766 billion. He says, “The pandemic has been an extraordinary catalyst for growth.” While his 2021 global ad revenue forecasts reflect a 22.5% increase over the year prior when COVID-19 first began, he anticipates continued growth in 2022— as much as 9.7%. And...2022-01-3134 min
My Family Thinks I'm CrazyBrian Cotnoir | Alchemy, The Emerald Tablet, Necronomicon Manuscript, and NYC Witch WarsBuy Practical Alchemy Here Now! https://bookshop.org/a/86490/9781578637478Brian Cotnoir, Author, Award-Winning Filmmaker, and Alchemist, Joins us to discuss how he discovered Alchemy and how he since spent a lifetime exploring the world of alchemy, from a job at Wieser's Bookstore in NYC, Translating the Emerald Tablets, and the New York City Occult Scene in the 70's. He enlightened me with historical facts, practical advice and timeless truths implicit to alchemy. Mr. Cotnoir gives regular presentations in NYC you can find his work and many books here at https://khepripress.com/ https://khepripress.com/the-weiser-concise-guide-to-alchemy...2022-01-312h 25
Media Intelligence4/ Jan 14: The purpose of mayonnaise and the cost of baconKate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers.
Links to articles and and data referred to in this episode:
https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported
https://www.bls.gov/data/
2022-01-1431 min
Notepad with Ibrahim SaniIbrahim Sani's Notepad: GroupM's AdvertisingThe next era of media advertising promises to be an exciting one, as nations across the globe continue to return back to normalcy after two years of the pandemic. Ibrahim Sani speaks with Chanchal Chakrabarty, GroupM Malaysia CEO and with Brian Wieser, GroupM Global President, Business Intelligence on this and more.2022-01-1326 minMedia Intelligence3/ Jan 7: CES - the Consumer Expectations SlowdownBrian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology.
Links to news discussed in this week's episode:
https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions
https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html
https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces
https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/
2022-01-0724 min
Media IntelligenceThis Year Next YearBrian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year. 2021-12-1134 min
RBR+TVBR InFOCUS PodcastThe InFOCUS Podcast: Brian Wieser, groupMBrian Wieser. In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022.2021-11-0425 min
Strictly BusinessFrom Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID FutureAmid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.2021-05-1132 min
Future Proof2. What is changing in the world of advertising?It wouldn’t be absurd to think a global pandemic would hit the ad industry. But predictions of 15 or 20% decline turned out to be pessimistic: This Year Next Year, by Brian Wieser, Global President of Business Intelligence at Group M, finds that advertising will end up at declining by “only” 5.8% on an underlying basis in 2020 (excluding-U.S. political advertising). So what HAS the impact of COVID-19 been on media budgets and allocations? Is EVERYONE using digital ads, and how should platforms build better advertising products? And can we reasonably predict what will happen next? Hosted on Acast. See acast.com/pr...2021-02-1525 min
Connected PodcastBrian Wieser, Global President of Business Intelligence, GroupMThis week Sue and ASD talk to Brian Wieser, the Global President of Business Intelligence at GroupM. He has been called “Madison Avenue’s de facto Chief Economist,” and is a highly regarded commentator on marketing, media, advertising and technology. At GroupM, he leads thought leadership around economic trends, forecasts, and insights. He is a regular contributor to GroupM articles and POVs.2021-01-2927 min
迟早更新Episode 159: 「我曾经觉得广告公司是很酷的」 广告是指示剂，能够体现大环境的冷暖和偏好。这只矿井中的金丝雀，现在状况如何？
Show Notes:
《蒙台啥利》播客的官方网站
《到海外去》播客的官方网站
《贝望录》播客的官方网站
碚曦投资协作体的官方网站
《Campaign》杂志的线上活动「The Year Ahead: Ready for the Rebound」
Brian Wieser 的文章《This Year Next Year: Global End-of-Year Forecast》
eMarketer 的编辑文章《Google Ad Revenues to Drop for the First Time》
微软新闻中心的编辑文章《微软研究表明，新冠疫情后中国创新文化提升，数字化转型加速》
筷子科技的官方网站
Michael Heusner 的文章《Ad of the Week: Fake Netflix Campaign Warns You to Stay the %$# Home... or Else》
Keny 伟的文章《90 分钟卖了 1 个亿，这个美妆品牌，如何玩转小红书和 B 站？》
曾丽珍导演的电视剧《难得有情人》
尼克的文章《这支 Nike 广告 15 年后再刷屏，背后导演更是超神！》
Neil French 的个人网站
乔尔·贝克曼和泰勒·格雷的书《音爆：声音的场景影响力》（Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy）
主播：任宁
嘉宾：李倩玲
「迟早更新」是一档探讨科技、商业、设计和生活之间混沌关系的播客节目，也是风险基金 ONES Ventures 关于热情、趣味和好奇心的音频记录。我们希望通过这档播客，能让熟悉的事物变得新鲜，让新鲜的事物变得熟悉。
官网：https://podcast.weareones.com
微博：http://weibo.com/chizaogengxin
如果有任何问题或反馈，欢迎发电子邮件至 embrace@weareones.com。 2021-01-071h 24
TRENDSETTERSTwo High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & MediaJonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and trend watching for an exceptionally long time. Given their experience through numerous financial swings and business precedents, few are more likely to aptly guide the industry after a year like 2020. Jonathan joins us from London, while Brian joins us from Portland… and despite the number of time zones in between, they agree on potential outcomes for several macro issues, but often differ somewhat on a variety of specific industry concerns go...2021-01-0344 min
The Campaign Podcast13: NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trendsRunning order:1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB5.10: Regarding Howard and other Halifax classic ads8.05: Why Walkers has split with AMV BBDO after 22 years11.00: What’s happening at BBH amid Jon Peppiatt’s departure13.20: Industry numbers show green shoots of optimism15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next42.26: Ad review, featuring Nike, CALM, and Argos+ Jo Arscott’s column: “The George Floyd tragedy raises urgent questions for the industry about race”Get in touch with usEmail Omar w...2020-06-0453 min
VideoWeek#3 Brian Wieser, GroupMBrian Wieser is one of the industry's finest analysts and heads up business intelligence for GroupM. Brian joins Vincent Flood, Video Ad News's Editor-in-Chief, to discuss the impact of the pandemic on advertiser behaviour, the future of TV and how agencies are becoming closer to supply-side-platorms.2020-05-2141 min
The NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...2020-05-1209 min
The NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19
Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...2020-05-1209 minThe NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der ArbeitsweltEine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...2020-04-2805 minThe NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der Arbeitswelt
Eine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...2020-04-2805 min
Resonate SessionsSession #5 - Keith WieserThere is a season for everything under the sun. In this week's session, Host Brian Frye (Twitter: @brifrye), and Resonate’s Lead Pastor Keith Wieser (Twitter: @keithwieser) talk through the implications of different seasons, the emotional and mental health implications of difficult seasons, and the season we are all together in now. In their discussion they explore the intersection of worldview and difficulty, prosperity Christianity, and the differences between an owned and an inherited faith. “Maybe I have been consuming Christianity, but my basic mindset has been the same as the rest of culture, I just...2020-04-2200 min
Resonate SessionsSession #5 // Keith WieserThere is a season for everything under the sun. In this week's session, Host Brian Frye (Twitter: @brifrye), and Resonate’s Lead Pastor Keith Wieser (Twitter: @keithwieser) talk through the implications of different seasons, the emotional and mental health implications of difficult seasons, and the season we are all together in now. In their discussion they explore the intersection of worldview and difficulty, prosperity Christianity, and the differences between an owned and an inherited faith.
“Maybe I have been consuming Christianity, but my basic mindset has been the same as the rest of culture, I just have a di...2020-04-2238 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Stevan Randjelovic about digitalization on steroidsThis episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety.
This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions.
Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...2020-04-2109 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids
This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety.
This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions.
Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...2020-04-2109 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Brian Wieser with a current status for the media industryThis episode is about Change, Economy, Brands, Experiences and Media spendings.
This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions.
The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on...2020-03-3104 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Brian Wieser with a current status for the media industry
This episode is about Change, Economy, Brands, Experiences and Media spendings.
This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions.
The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on...2020-03-3104 minResonate SessionsSession #1 - Keith WieserIn this week’s session Host Brian Frye (Twitter: @brifrye) and Lead Pastor Keith Wieser sit down to discuss the implications of SARS-CoV2 (COVID-19), and how the current pandemic is shaping culture, the church, and Resonate Church Network. They discuss what it means to be a church community in a season in which people are scattered, historical and social “ruts,” how we are adapting as a church community, and what the church ultimately is. Keith Wieser (Twitter: @keithwieser) is the Lead Pastor for Resonate Church Network in the US Pacific Northwest. Resonate is a c...2020-03-2500 minResonate SessionsSession #1 // Keith WieserIn this week’s session Host Brian Frye (Twitter: @brifrye) and Lead Pastor Keith Wieser sit down to discuss the implications of SARS-CoV2 (COVID-19), and how the current pandemic is shaping culture, the church, and Resonate Church Network. They discuss what it means to be a church community in a season in which people are scattered, historical and social “ruts,” how we are adapting as a church community, and what the church ultimately is.
Keith Wieser (Twitter: @keithwieser) is the Lead Pastor for Resonate Church Network in the US Pacific Northwest.
Resonate is a coll...2020-03-2427 min
The Digiday PodcastGroupM’s Brian Wieser: 'Every brand should figure out how to be useful'The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for marketers to take action versus relying on slogans."Every brand should be trying to figure out how they could be helpful," Wieser said on the Digiday Podcast. He pointed to GM's exploration of its capacity to build much-needed medical equipment and luxury brand LVMH's pivot to manufacturing hand sanitizer for hospitals. Or think back to the financial crisis, when Hyundai rolled out the "Hyundai Assurance" program that delayed car payments for those in...2020-03-2422 min
CiTR -- Nardwuar The Human Serviette PresentsNardwuar vs. Brian Wieser & Leora Kornfeld !CiTR 2020 Fundrive Show ! Nardwuar vs. Brian Wieser (Portland, OR ) & Leora Kornfeld (Toronto, ON) Doot doo !2020-02-0800 min
CiTR -- Nardwuar The Human Serviette PresentsNardwuar vs. Brian Wieser & Leora Kornfeld !CiTR 2020 Fundrive Show ! Nardwuar vs. Brian Wieser (Portland, OR ) & Leora Kornfeld (Toronto, ON) Doot doo !2020-02-081h 32
The Local Marketing Trends PodcastEPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's FutureIn the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his annual forecast, and it's .... interesting, to say the least. You may be shocked at how he now sees the role of media in the whole marketing equation. The wide-ranging interview, and Gordon & Corey's analysis, covers political advertising, outdoor's resilience, TV's troubles, radio's flatness, and the the eight companies that are driving digital spending.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank...2019-12-0921 min