Shows
Agency Business#20: Acadia CEO Jared Belsky on Growth, Ethics, and the Mid-MarketJared Belsky, CEO and co-founder of Acadia, joins co-hosts Olivia Morley and Brian Wieser to talk about building a mid-market agency at scale and why he’s become one of the industry’s most vocal critics of principal-based media buying.Jared shares what led him to co-found Acadia after leading 360i, and why the firm has centered its business model around operational efficiency, cultural values, and a diversified client base. He explains why Acadia has no VPs, how it’s maintained 9% unwanted turnover, and why staying private has helped the agency say no to misaligned opportunities — including a $150 mi...2025-05-0539 minAgency Business#19: José Villa of Sensis on Building a Cross-Cultural AgencyJosé Villa, founder and president of Sensis, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build and scale an independent cross-cultural agency, and what the future of multicultural marketing looks like in today's shifting business and political climate.José shares the origin story behind Sensis, how the agency evolved from a digital-first shop building Spanish-language websites into a full-service cross-cultural advertising firm, and why research and strategy have been central to its growth. He explains how Sensis structures its offerings across media, creative, research and earned media, and how the agency na...2025-04-2829 minAgency Business#18: Mediahub’s Place in IPG’s Media Model, With Nicole EstebanellNicole Estebanell, U.S. CEO of Mediahub, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to lead a challenger agency inside one of the world’s largest media networks.Nicole walks through her career journey, beginning with her early media roles at Digitas and Neo to later leading the Nike account at Mindshare, serving as global chief client officer at Initiative, and now taking the reins in the U.S. for Mediahub. She reflects on the client and agency-side experiences that shaped her commercial instincts, what it means to build integrated teams to...2025-04-2136 minAgency Business#17: Blending Creative and Tech at Scale, With VML's Jon CookJon Cook, CEO of VML, joins co-hosts Olivia Morley and Brian Wieser to talk about the agency’s evolution and what it means to lead a business that spans both world-class creative and deep enterprise technology.Jon walks through how VML was formed through a series of mergers — including Wunderman, J. Walter Thompson, and Y&R — and how the newly unified brand operates across creativity, commerce, customer experience and technology. He explains the structure of VML’s Enterprise Solutions group, which makes up roughly 40 percent of the company, and why the agency’s growth often hinges on integratin...2025-04-1435 minAgency Business#16: Building a Brand-First Business, With Simon Hill of FutureBrandSimon Hill, U.S. president of FutureBrand, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build a consultancy built around brand, inside one of the world’s largest holding companies.Simon shares how FutureBrand operates as a brand-led strategy and design company within IPG, and how the firm balances its project-based model with the broader agency network. He discusses FutureBrand’s role at critical moments of change for clients—like M&A, private equity transitions, and category disruptions—and how the team works alongside AORs and sibling agencies across IPG to shape br...2025-04-0730 minAgency Business#15: Running an Indie Creative Powerhouse, With Joan’s Lisa ClunieLisa Clunie, co-founder and CEO of JOAN joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build and lead a modern independent agency. From JOAN's origins in New York to its expansion into Berlin and London, Lisa shares how the company has evolved into a multi-faceted creative firm—with an advertising agency, production studio, and influencer arm—all while staying founder-owned and values-driven.Lisa discusses the financial logic behind JOAN's production studio, how influencer marketing is diversifying beyond the “tonnage” model, and why integration across functions like creative, media, influencer, and soci...2025-03-3141 min
Marketecture: Get Smart. Fast.Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are bannedAri, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-03-2854 minAgency Business#14: Navigating Media’s Pricing Dilemmas With Kate O’BrienKate O’Brien, founder of Powers of Reasoning and former executive at Omnicom Media Group agencies such as Hearts & Science and Resolution Agency, joins co-hosts Olivia Morley and Brian Wieser to discuss evolving compensation models, balancing senior talent with efficiency, and the future of media agency leadership.Drawing from her extensive experience leading media strategy for global brands, Kate shares insights into launching her own consultancy and advising clients on media strategy, pricing models, and managing economic uncertainty. The conversation explores the tension between principal-based buying and transparent partnerships, as well as how agencies can deliver value whil...2025-03-2430 minAgency Business#13: Growth in Uncertain Times: Jane Crisan on Leading Rain the Growth AgencyJane Crisan, CEO of Rain the Growth Agency, joins co-hosts Olivia Morley and Brian Wieser to discuss how independent agencies are navigating market uncertainty, balancing media and creative, and leveraging technology to drive client growth.Jane shares her journey from leading digital practices at holding company agencies to taking the helm at Rain, a Portland-based, female-led independent agency. She talks about Rain’s performance-driven approach, the importance of integrating creative and media strategies, and how the agency’s proprietary technology infrastructure supports speed and agility in today’s complex environment.Plus, Olivia and Brian discuss Coca-C...2025-03-1731 minAgency Business#12: Why Some Agencies Are Thriving While Others Struggle—Known CEO Kern Schireson Weighs InKern Schireson, chairman & CEO of Known, joins co-hosts Olivia Morley and Brian Wieser to break down what’s wrong with today’s agency model and how data, AI, and a new approach to transparency could fix it.Kern shares his journey from building a data science consultancy to leading Viacom’s advanced TV efforts and ultimately launching Known, an agency designed to address the inefficiencies of traditional holding company structures. He shares his viewpoints on why separating media and creative has led to broken marketing strategies, how Known is applying AI to optimize media performance, and wh...2025-03-1041 minAgency Business#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of AgenciesBob Lord, President of Horizon Media Holdings, joins co-hosts Olivia Morley and Brian Wieser to discuss how Horizon is challenging the traditional agency model with AI, transparency, and performance-based pricing.Bob explains why he believes the media industry is in a “Great Marketing Emergency”—lagging behind other sectors in adopting technology and transparency. He shares how Horizon’s proprietary platform, Blu+, is redefining agency-client relationships by putting more control in the hands of marketers and brands.He also discusses the evolution of agency compensation models, the increasing demand for performance-based pricing, and why a single client m...2025-03-0343 minAgency Business#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim NollenTim Nollen, a longtime ad industry sell-side analyst at Macquarie Group Ltd. and previously at J.P. Morgan and Bear Stearns, joins co-hosts Olivia Morley and Brian Wieser to discuss the state of agency holding companies, their challenges, and the sustainability of their business models.Tim explains how financial pressures, shifting client demands, and competition from consulting firms and ad tech companies are forcing holding companies to evolve. He shares insights on media and creative integration, how agencies are adapting to new economic realities, and the potential impact of the Omnicom-IPG merger.He also reflects...2025-02-2437 minAgency Business#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin WassongKevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up.Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of content production, and why marketers are overwhelmed by a flood of assets they can’t effectively manage. He shares how mktg.ai is tackling these challenges by creating a creative operating system that helps brands optimize content performance in real time.Ke...2025-02-1843 minAgency BusinessEpisode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency GrowthSamir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants.Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his agency bridges the gap between performance marketing and brand-building. He explains the importance of media forecasting, how QRY helps clients de-risk brand investments, and why CFOs remain skeptical about long-term marketing returns.Reach OutFor sponsorship inquiries or to discuss...2025-02-1033 minAgency BusinessEpisode 7: OMD’s Chrissie Hanson on Media Strategy, Data & LeadershipCo-hosts Olivia Morley and Brian Wieser sit down with Chrissie Hanson, CEO of OMD USA, to discuss the evolving role of media agencies, balancing creativity with cost efficiency, and how brands can maximize the impact of their media investments.Chrissie shares her journey from strategist to CEO, highlighting how her background in media buying and planning has shaped her leadership style. She offers a candid look at the challenges and opportunities facing agencies today, from the push for centralization within holding companies to the evolving expectations of clients navigating an increasingly complex media landscape.From...2025-02-0328 min
The WARC PodcastSPECIAL EPISODE: What's next for TikTok and Meta?On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?2025-01-2932 minAgency BusinessEpisode 6: Ebiquity's Ruben Schreurs on Smarter Ad SpendIn this episode of Agency Business, co-hosts Olivia Morley and Brian Wieser interview Ruben Schreurs, CEO of Ebiquity, to explore the evolving landscape of media investment and the role of media audits in maximizing ad spend. Ruben shares insights into how brands can ensure their media dollars are working harder, the importance of transparency in agency relationships, and why now—more than ever—marketers must take a data-driven approach to media planning and buying.From uncovering hidden inefficiencies to leveraging insights that drive real business impact, this conversation dives into the critical factors shaping today’s medi...2025-01-2723 minAgency BusinessEpisode 5: The Independent Agency Model with Crossmedia USA’s Kamran AsgharIn this episode of Agency Business, Brian Wieser and Olivia Morley talk with Kamran Asghar, CEO and founder of Crossmedia USA, about the evolving landscape of independent media agencies. Asghar shares insights into Crossmedia’s journey, its commitment to transparency, and how independent agencies can provide an alternative to holding company networks.Key topics covered in this episode include:Crossmedia’s origin story and its mission to provide integrated media solutions outside of the holding company model.How Crossmedia’s partnership with Joan Creative is shaping new approaches to collaboration.How Asghar thinks about delivering scale, cost e...2025-01-2027 minAgency BusinessEpisode 4: Joanne Davis and Agency Search ConsultingIn this episode of Agency Business, Brian and Olivia are joined by Joanne Davis, one of the industry's leading agency search consultants.Joanne founded Joanne Davis Consulting in 2000 and became a partner in SCAN International in 2006 and is currently Co-CEO. The firm specializes in agency models – internal and external, agency search/selection, agency compensation and client/agency optimization and training. Clients include and have included: Benjamin Moore, Cotton (“The Fabric of Our Lives”), ExxonMobil, Johnson & Johnson, Marriott, Microsoft and Sonic.In this episode we talk about the impact of AI on fees (and related emerging functi...2025-01-1327 minAgency BusinessEpisode 3: FerebeeLane Co-Founders Matt Ferebee and Josh LaneIn this episode of Agency Business, we're joined for a fascinating conversation with independent agency FerebeeLane's co-founders to talk about working with high-end brands, broadening service offerings, global expansion and how Matt and Josh manage their business more generally. We also discuss recent industry news including the appointment of Bob Lord at Horizon, recent results at Accenture and the politicization of advertising.2025-01-0635 min
Mixed Signals from Semafor MediaOzy Founder Gets Prison Time: What Digital Media’s Most Notorious Scandal Says About the BusinessOn Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to...2024-12-2054 min
The Current ReportThe Omnicom IPG merger and agencies in the 21st centuryThe news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal._______To read the full stories included in this episode:Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere...2024-12-1612 minAgency BusinessEpisode 2: Omnicom+IPG, A Discussion With Forrester's Jay PattisallIn this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including:What the acquisition signals about the future of agency holding companies.How IPG’s media and creative operations might integrate into Omnicom’s structure.Why consolidation of brands seems likely, despite public assurances to the contrary.The discussion also explores broader trends...2024-12-1634 min
TRENDSETTERSMadison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the Industry Outlook for 2025Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and advertising budgets affect marketers and investors. He’s an ideal person to discuss the pros and cons of the announced Omnicom—Interpublic (IPG) merger and the industry outlook for 2025.2024-12-1331 min
The Big StoryRunning the Numbers on Omnicom-IPG Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.2024-12-1241 min
The MM+M PodcastScale matters': Brian Wieser on Omnicom’s IPG takeoverBrian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.Music by Sixième Son
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinked...2024-12-1134 minAgency BusinessEpisode 1: Paul Woolmington, CEO of Canvas WorldwideOn our debut episode, Olivia and Brian interview Paul Woolmington, CEO of Canvas Worldwide to talk about his experiences as a leader in the agency industry. We discuss a significant amount of history given his foundational role establishing media agencies as stand-alone businesses (at Y&R and The Media Kitchen) and co-founding Naked, which pioneered communications planning. We also review agency industry news from the first week of December, including IPG's sale of Huge and layoffs at Edelman, with a conversation focusing on the bigger picture impacting both of those businesses.2024-12-0939 min
Madison and Wall PodcastEpisode 9: The Politics of Advertising (And the Espresso Machine Wars)Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian and Olivia break down the implications of the current political landscape on the advertising industry and explore the consequences for media owners and advertisers under potential new administrations. They also dig into the surprising outcomes of measuring attention metrics and why th...2024-11-0124 minMadison and Wall PodcastEpisode 8: How Pumpkin Patches GrowEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies.In episode 8, Olivia and Brian dive into the latest agency holding company results and explore the consequences that would follow from recent academic research suggesting that some of the long-held principles of Byron Sharp's How Brands Grow - and the importance of reach - might be incorrect, as outlined in a re...2024-10-2530 minMadison and Wall PodcastEpisode 7: Apple-Picking AdvertisingEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history.In episode 7, Brian guides listeners through current trends on retail sales and wage growth, then does a deep dive on Adobe's new AI-based video production and integrated martech + ad tech products. Plus, SMBs vs. large advertisers, agency holdco trends from Omnicom and Publicis, Ne...2024-10-1819 minMadison and Wall PodcastEpisode 6: From Michigan to MadisonEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In episode 6, Brian and Olivia guide listeners through Madison & Wall’s latest work on capital expenditure data for the media industry. Then, they talk about how the data illuminates which companies are investing in their futures and which are not. (This is part...2024-10-1127 minMadison and Wall PodcastEpisode 5: 'Classifying' The Top 50 Ad SellersEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.In episode 5, Brian and Olivia talk listeners through Madison & Wall's list of the top 50 advertising sellers. Then, they analyze how the industry changed when digital newcomers such as Indeed or Zillow absorbed the classifieds market...2024-10-0429 minMadison and Wall PodcastEpisode 4: Running on Short-Term MarketingEach week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.In episode 4, Brian sizes the global marketing industry, while later, Olivia and Brian look into how companies define "marketing;" Brian analyzes Nike's business relative to category peers and determines that performance marketing isn't going anywhere...2024-09-2728 min
What Next?The Changing of the Guard in MediaBrian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from t...2024-09-2140 minMadison and Wall PodcastEpisode 1: Introducing the M&W PodcastIntroducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser. In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations.The Amazon account is worth billions, but measuring how much the account loss will impact incumbent agency IPG poses a challenge. Brian tells listeners why.Listen to episode one and future M&W Podcast episodes at https://feeds.captivate...2024-09-0634 min
Bloomberg SurveillanceThe Fed, The Yen, and DisneyWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene and Paul SweeneyAugust 7th, 2024Featuring: Ian Lyngen, Head of US Rates at BMO Capital Markets, discusses a potential Fed emergency rate cut and outlook for yields Audrey Childe-Freeman, Chief G10 FX Strategist with Bloomberg Intelligence, discusses the yen carry trade and the Bank of Japan Brian Wieser, Principal at Madison & Wall, reacts to Disney earnings Bloomberg's Lisa Mateo with her Newspaper Headlines Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www...2024-08-0726 minBloomberg SurveillanceMarkets Ready for FOMC and Amazon Earnings BreakdownWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene and Paul SweeneyMay 1st, 2024Featuring: Gargi Chaudhuri, Chief Investment and Portfolio Strategist, Americas at BlackRock, on ways to play the Fed soft landing and unclear geopolitical outlook Stuart Kaiser, Head of US Equity Trading Strategy at Citi, on the data spooking markets pre-FOMC Brian Wieser, Principal at Madison & Walls, on Amazon earnings and can also discuss Paramount Bloomberg's Lisa Mateo with her Newspaper Headlines Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now...2024-05-0129 min
TRENDSETTERSBrian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting PerspectiveFew can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers but to investors. His strategic advisory firm,Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%. While he explains clear risks and opp...2024-04-0746 min
HermitixAlchemy with Brian CotnoirBrian Cotnoir is an alchemist, artist and award-winning filmmaker.
Brian's website: KhepriPress.com
To join the mailing list for Brian's talks and new work please SIgn Up Here
My book Alchemy: The Poetry of Matter and the Zines may be purchased through my website or in England and Europe through Watkins Bookstore in London or Iglootree.com
These are the Watkins and Wieser books:
On Alchemy: Essential Practices and Making Art as Alchemy
Practical Alchemy: A Guide to the Great Work
If folks are in...2024-03-201h 15
Mi3 Audio EditionMarketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian WieserWhen it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are...2024-02-2652 minMi3 Audio EditionL’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TVSome media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. Some of these listed CFOs and CEOs apparently agree with marketing’s brand building champions – at least at face value. L'Oreal's overall advertising and promotion budgets, for example, pumped 11 per cent in 2023. Its global CEO told investors the company had seen “spectacular productivity increases of up to...2024-02-1943 minBloomberg SurveillanceBloomberg Surveillance: Markets Shrug Off China WoesWatch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Bloomberg Surveillance hosted by Tom Keene and Paul SweeneyThursday February 8th, 2024Featuring: Leland Miller, China Beige Book CEO, on China's market rout Brian Wieser, Madison and Wall Principal on DIS earnings Chris Ailman, CalSTRS CIO Bloomberg's Lisa Mateo with her Newspaper Headlines Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www.bloomberg.com/account/newsletters/surveillance See omnystudio.com/listener for privacy information.2024-02-0830 minBloomberg SurveillanceBloomberg Surveillance: Netflix Earnings; NFL PlayoffsWatch Tom and Paul LIVE each morning on YouTube: http://bit.ly/3vTiACF. Bloomberg Surveillance hosted by Tom Keene and Paul Sweeney. Wednesday January 24th, 2024 Featuring: Victoria Fernandez Chief Market Strategist Crossmark Global Investments Brian Wieser, Madison and Wall Principal Amy Wu Silverman, managing director and head of derivatives strategy for RBC Joe Theismann, former NFL Quarterback Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www.bloomberg.com/account/newsletters/surveillance See omnystudio.com/listener for privacy information.2024-01-2434 min
Next in MediaWhy 2024 Should Be a Great Year For Advertising - But Not for EveryoneNext in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Brian WieserHost: Mike ShieldsSponsored by: Publica by IAS and KochavaProduced by: Fresh Take
2024-01-1025 min
AdExchangerDon’t Talk Yourself Into A Downturn In 2024Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.2024-01-021h 03Bloomberg SurveillanceSurveillance: Sahm on Fed's Next StepsClaudia Sahm, Founder of Sahm Consulting, expects the Fed to get inflation back to 2% in the near future. Mark Esper, former US Secretary of Defense, wants to see a stronger consensus among Western leaders connecting the attacks in Israel to Iran. Cameron Dawson, Chief Investment Officer at Newedge Wealth, says consumer spending is starting to soften. Seema Shah, Chief Global Strategist at Principal Asset Management expects to see an economic slowdown. Brian Wieser, Principal & Senior Media Analyst at Madison & Wall, breaks down the strong earnings report from Netflix.Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up...2023-10-1936 min
The Rebooting ShowMadison and Wall's Brian Wieser on the Mary Meeker slideBefore the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget spent by medium. The message was clear: the internet would win, it was just a matter of timing. The time spent gap did close, although a disproportionate amount of gains went to tech platforms rather than web publishers. The chart was always wrong, argues media analyst Brian Wieser. Time is simply one variable in assessing the v...2023-10-1642 min
The MadTech PodcastThe MadTech Podcast Special: Brian Wieser on Advertising’s Biggest OpportunitiesIn this latest MadTech Podcast Special, Brian Wieser, founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more. 2023-09-1349 minThe Big StoryNo Reason For Negativity - E259While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.2023-09-0748 minBloomberg SurveillanceSurveillance: Debt Ceiling with DimonJamie Dimon, JPMorgan Chase Chairman & CEO, says the debt ceiling issue is potentially catastrophic, and says "you will have panic" the closer the US gets to a default. After PPI data and initial jobless claims, as well as the BOE's rate hike, John Ryding, Chief Economic Advisor at Brean Capital, says a recession in the US and UK is inevitable. Gabelli Funds Co-CIO, explains exactly where he would put money to work amid all the market uncertainties. Megan Horneman, CIO at Verdence Capital Advisors, says there will be more bank crises to come. Tom Tzitzouris, Head of Fixed Income...2023-05-1144 min
Screen Wars Thought Leader Interviews by Cross Screen Media41. Brian Wieser on the Dynamics of Media BuyingBrian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2023-04-1200 min
Screen Wars41. Brian Wieser on the Dynamics of Media BuyingBrian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup2023-04-1232 min
egta's Expert Series21 – Brian Wieser (Principal, Madison and Wall) on current ad market trends and predictionsAre you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall).
Join our host Katty Roberfroid (Director General, egta) as we explore pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.
For more insights from Madison and...2023-04-1227 min
#MediaSnack#MediaSnack MEETS: Brian Wieser, Principal, Madison and WallWelcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and WallFind out:- What is Brian's experience in the industry and what is he most proud of professionally?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus his best industry leadership tips and...2023-03-2114 min
Marketecture: Get Smart. Fast.Episode 10: The macro view of the ad environment with Brian WieserBrian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech, how the holding companies are extracting value, and Apple's ATT.In this episode:
Wal-Mart to make more money on ads than goods
Criteo going offline with retail media
Jeff Green going scorched earth on Google
Visit Marketecture.tv to join our community and get access...2023-03-1045 min
TRENDSETTERSBrian Wieser of Madison and Wall Discusses Digital Media, Gauging Performance, and Thinking GlobalBrian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should come as no surprise, therefore, that Brian has now branched out with his own consulting company called Madison and Wall. Today we talk about better interpreting the nuances of global digital media growth versus deceleration, those issues of greatest concern in 2023, as well as some of the self-fulfilling industry prophecies of 2022.2023-02-0643 minBloomberg SurveillanceSurveillance: Musk Seals $44B Twitter Deal (Podcast)Scott Kessler of Third Bridge and Brian Wieser of Group M, discuss what analysts and investors are looking for from Elon Musk at Twitter. Mike Mayo, Wells Fargo Senior Equity Analyst, says Citigroup has not been looking after the interests of shareholders. Liz Ann Sonders, Charles Schwab Chief Investment Strategist, says playing field leveled for active vs. passive investing. U.K. Ambassador to the U.S. Karen Pierce discusses her nation's efforts to aid Ukraine, the transition from Russian energy sources, and the need to ensure freedom of navigation. See omnystudio.com/listener for privacy information.2022-04-2627 minBloomberg SurveillanceBloomberg Surveillance: Global Debt with MalpassDavid Malpass, World Bank President, calls for a more robust world debt resolution process. Brian Wieser, GroupM Global President for Business Intelligence, says investor expectations for Netflix were "way out of whack." Stephen Roach, Yale University Jackson Institute of Global Affairs Senior Fellow, says the Fed has miles to go on normalization. Jim Bianco, Bianco Research President, says investors should pay more attention to the effect of Japanese monetary policy on the U.S. treasury market. Margie Patel, Allspring Global Investments Senior Portfolio Manager, says the Fed may be nearing a pause on hikes. See omnystudio.com/l...2022-04-2027 minBloomberg SurveillanceSurveillance: Year of the Stock-PickerMike Wilson Morgan Stanley Chief U.S. Equity Strategist, says this is the year of the stock-picker. Brian Wieser, GroupM President of Business Intelligence, says there is still growth to be had for Facebook. Rob Davis, Merck Chief Executive Officer & President, says he's proud of the company's contribution to the fight against Covid-19. Steve Ricchiuto, Mizuho Securities Chief U.S. Economist, says this is one of the few times where monetary and fiscal policy are working in coordination.See omnystudio.com/listener for privacy information.2022-02-0321 min
TRENDSETTERSGroupM’s Brian Wieser Discusses How the Pandemic has been a Catalyst for Growth in Ad SpendingBrian Wieser, GroupM’s Global President of Business Intelligence, has been at the center of advertising forecasting and media trend watching for a very long time. As he tracks global advertising expenditures in key media categories— TV, Audio, Cinema, Out of Home, Print, and Digital, Brian Wieser believes that total ad revenue will exceed $1 trillion by 2025, or up significantly from its current $766 billion. He says, “The pandemic has been an extraordinary catalyst for growth.” While his 2021 global ad revenue forecasts reflect a 22.5% increase over the year prior when COVID-19 first began, he anticipates continued growth in 2022— as much as 9.7%. And...2022-01-3134 min
My Family Thinks I'm CrazyBrian Cotnoir | Alchemy, The Emerald Tablet, Necronomicon Manuscript, and NYC Witch WarsBuy Practical Alchemy Here Now! https://bookshop.org/a/86490/9781578637478Brian Cotnoir, Author, Award-Winning Filmmaker, and Alchemist, Joins us to discuss how he discovered Alchemy and how he since spent a lifetime exploring the world of alchemy, from a job at Wieser's Bookstore in NYC, Translating the Emerald Tablets, and the New York City Occult Scene in the 70's. He enlightened me with historical facts, practical advice and timeless truths implicit to alchemy. Mr. Cotnoir gives regular presentations in NYC you can find his work and many books here at https://khepripress.com/ https://khepripress.com/the-weiser-concise-guide-to-alchemy...2022-01-312h 25
Media Intelligence4/ Jan 14: The purpose of mayonnaise and the cost of baconKate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers.
Links to articles and and data referred to in this episode:
https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported
https://www.bls.gov/data/
2022-01-1431 min
Notepad with Ibrahim SaniIbrahim Sani's Notepad: GroupM's AdvertisingThe next era of media advertising promises to be an exciting one, as nations across the globe continue to return back to normalcy after two years of the pandemic. Ibrahim Sani speaks with Chanchal Chakrabarty, GroupM Malaysia CEO and with Brian Wieser, GroupM Global President, Business Intelligence on this and more.2022-01-1326 minMedia Intelligence3/ Jan 7: CES - the Consumer Expectations SlowdownBrian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology.
Links to news discussed in this week's episode:
https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions
https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html
https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces
https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/
2022-01-0724 min
Media IntelligenceThis Year Next YearBrian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year. 2021-12-1134 min
RBR+TVBR InFOCUS PodcastThe InFOCUS Podcast: Brian Wieser, groupMBrian Wieser. In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022.2021-11-0425 min
Strictly BusinessFrom Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID FutureAmid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.2021-05-1132 min
Future Proof2. What is changing in the world of advertising?It wouldn’t be absurd to think a global pandemic would hit the ad industry. But predictions of 15 or 20% decline turned out to be pessimistic: This Year Next Year, by Brian Wieser, Global President of Business Intelligence at Group M, finds that advertising will end up at declining by “only” 5.8% on an underlying basis in 2020 (excluding-U.S. political advertising). So what HAS the impact of COVID-19 been on media budgets and allocations? Is EVERYONE using digital ads, and how should platforms build better advertising products? And can we reasonably predict what will happen next? Hosted on Acast. See acast.com/pr...2021-02-1525 min
Connected PodcastBrian Wieser, Global President of Business Intelligence, GroupMThis week Sue and ASD talk to Brian Wieser, the Global President of Business Intelligence at GroupM. He has been called “Madison Avenue’s de facto Chief Economist,” and is a highly regarded commentator on marketing, media, advertising and technology. At GroupM, he leads thought leadership around economic trends, forecasts, and insights. He is a regular contributor to GroupM articles and POVs.2021-01-2927 min
TRENDSETTERSTwo High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & MediaJonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and trend watching for an exceptionally long time. Given their experience through numerous financial swings and business precedents, few are more likely to aptly guide the industry after a year like 2020. Jonathan joins us from London, while Brian joins us from Portland… and despite the number of time zones in between, they agree on potential outcomes for several macro issues, but often differ somewhat on a variety of specific industry concerns go...2021-01-0344 min
The Campaign Podcast13: NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trendsRunning order:1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB5.10: Regarding Howard and other Halifax classic ads8.05: Why Walkers has split with AMV BBDO after 22 years11.00: What’s happening at BBH amid Jon Peppiatt’s departure13.20: Industry numbers show green shoots of optimism15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next42.26: Ad review, featuring Nike, CALM, and Argos+ Jo Arscott’s column: “The George Floyd tragedy raises urgent questions for the industry about race”Get in touch with usEmail Omar w...2020-06-0453 min
VideoWeek#3 Brian Wieser, GroupMBrian Wieser is one of the industry's finest analysts and heads up business intelligence for GroupM. Brian joins Vincent Flood, Video Ad News's Editor-in-Chief, to discuss the impact of the pandemic on advertiser behaviour, the future of TV and how agencies are becoming closer to supply-side-platorms.2020-05-2141 min
The NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...2020-05-1209 min
The NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19
Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...2020-05-1209 minThe NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der ArbeitsweltEine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...2020-04-2805 minThe NextM Podcast - Tech at Heart, Ignition in MindPerspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der Arbeitswelt
Eine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools
Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde.
Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...2020-04-2805 min
Resonate SessionsSession #5 - Keith WieserThere is a season for everything under the sun. In this week's session, Host Brian Frye (Twitter: @brifrye), and Resonate’s Lead Pastor Keith Wieser (Twitter: @keithwieser) talk through the implications of different seasons, the emotional and mental health implications of difficult seasons, and the season we are all together in now. In their discussion they explore the intersection of worldview and difficulty, prosperity Christianity, and the differences between an owned and an inherited faith. “Maybe I have been consuming Christianity, but my basic mindset has been the same as the rest of culture, I just...2020-04-2200 min
Resonate SessionsSession #5 // Keith WieserThere is a season for everything under the sun. In this week's session, Host Brian Frye (Twitter: @brifrye), and Resonate’s Lead Pastor Keith Wieser (Twitter: @keithwieser) talk through the implications of different seasons, the emotional and mental health implications of difficult seasons, and the season we are all together in now. In their discussion they explore the intersection of worldview and difficulty, prosperity Christianity, and the differences between an owned and an inherited faith.
“Maybe I have been consuming Christianity, but my basic mindset has been the same as the rest of culture, I just have a di...2020-04-2238 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Stevan Randjelovic about digitalization on steroidsThis episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety.
This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions.
Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...2020-04-2109 minThe NextM Podcast - Tech at Heart, Ignition in MindChanging perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids
This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety.
This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions.
Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...2020-04-2109 min