Shows
Let's Make This More InterestingThe commercial case for humour (with Bridget Angear)Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if we’re looking to be more engaging. They look at why marketing and communications might be less entertaining now than it used to...
2025-02-2545 min
On Strategy ShowcaseCraig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brandsRecent Co-CSOs of AMV BBDO, Craig Mawdsley and Bridget Angear worked on some of the best campaigns, both strategically and creatively. We talk about why they left, about their ambitions for Craig+Bridget, and the freedom they’re experiencing working on both large and small brands.
2023-06-1847 min
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingCraig and Bridget- Two Years OnSend us a textCraig Mawdsley and Bridget Angear are Craig and Bridget - brand strategy consultants based in London. They started a couple of years after spending time as joint Planning heads at AMV BBDO, where they worked on a portfolio of impressive brands and picked up a trophy case full of awards. They were named top strategists by Campaign Magazine six years out of eight. This podcast is a follow-up to one I did when they had just started their business. Two years on, we discuss how their business has evolved and developed, why strategy...
2023-04-051h 00Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingCraig Mawdsley and Bridget AngearSend us a textCraig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning.They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London.Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients. J...
2021-02-0452 minOn Strategy ShowcaseLibresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO LondonWARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.
2020-03-1830 min
APG PodcastBridget Angear | APG Podcast | Episode 6Bridget Angear, Joint CSO at AMV BBDO answers four questions:
1. What's A Piece of Work With A Personal Connection For You?
2. What's A Piece of Work With An Interesting Backstory?
3. What's An A Piece of Work You Think Deserves More Attention?
4. What's The Piece of Work Of Which You're Proudest?
Find out more at apg.org.uk
2018-10-2223 min