Shows
Marketing MasterclassesMarketing Masterclass with Volkswagen South Africa's Head of Marketing, Bridget HarpurIn this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape, this episode is packed with insights for marketers looking to build brands that last. A must-listen for anyone in brand strategy and digital marketing!2025-03-0550 min
The Lead CreativeThe Creative Pulse Behind VW: Bridget HarpurMongezi Mtati talks to Bridget Harpur, Head of Marketing for Volkswagen South Africa (VW SA), about the secrets behind VW’s enduring cultural relevance and creative excellence. Volkswagen has long been more than a car brand; it’s a cultural icon that has remained relevant across generations, from the Golf Mk1 to bold campaigns like “Game On,” a groundbreaking Metaverse campaign that incorporated NFTs. Key Insights:How VW stays culturally relevant without chasing fleeting trendsThe role of creative excellence in maintaining brand icon statusLong-term partnerships as the secret to innovationPutting people at the centre of Volksw...2024-10-1041 min
Relebogile Mabotja's Car FeatureCar Feature: Night Driving School Relebogile speaks to Matthew Merton the Head of the VW Advanced Driving Academy and Bridget Harpur the Head of Marketing for Volkswagen South Africa about the night driving school initiative to combat nighttime driving fatalities. See omnystudio.com/listener for privacy information.2024-02-1319 min