Shows
Visibility EraTips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.You’ll learn how to:- Reverse engineer your competitors PR campaigns to see where your brand is also a fit- determine what keywords to Google -- to discover which publications consistently write about...
2026-03-1007 minVisibility EraTips To Reach Out To a Journalist For Press Coverage | Ep141How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.In this episode, we break down:✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more)✨ The difference between staff writers and freelance journalists✨ Why you should pitch a story angle — no...
2026-03-0307 minVisibility EraGo To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded market.Madison brings nine years of experience supporting hundreds of founder-led product-based businesses, from pre-revenue startups to globally expanding brands. Known for her high energy and practical strategy, she shares tangible insights on branding, marketing, DTC sales, and the often-overlooked power of community.In this episode, we cover:- Wh...
2026-02-2432 minVisibility EraDo You Need a Press Page on Your Website? What to Include + Real Examples | Ep139Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?Check out the full blog post collaboration with @MariahMagazine https://www.mariahmagazine.com/press-page-on-website/Short answer: yes! Here's exactly what we tell brands.In this video, we break down:✨ What a press page actually is✨ Why every founder and product brand should have one✨ What counts as “press” (you probably have more than you think)✨ What to include on your press page✨ How to design it strategically✨ R...
2026-02-1708 minVisibility EraWhen Do I Need PR? Step-By-Step Guide for Founders | Ep 138Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press.This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way!What you’ll learn:What PR actually does, and when to invest in...
2026-02-1008 minVisibility Era5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.”You’ll learn:✨ Why most PR pitches get ignored✨ The #1 mistake founders make before they even pitch✨ How lack of strategy kills PR momentum✨ What to fix before you...
2026-02-0311 minVisibility EraHow To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps:00:44 Why many online publications prefer affiliate links when featuring products01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense04:55 Tutorial begins: how the platform works and what we...
2026-01-2719 minVisibility EraHow to Write Emails That Make Money & Earn Subscribers | Ep 134If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines.With over 12 years of experience in digital marketing, Kieryn specializes in high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth. Since launching ALLMOST, she has supported more than 60 beauty and wellness brands through done-for-you services and he...
2026-01-1341 minVisibility EraAdvertising and PR Are Not the Same (Here's Why) | Ep133PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works.You’ll learn: ✨ The difference between paid media (advertising) and earned media (PR) 📺 TV ads vs being interviewed on TV 🎧 Podcast ads vs being a featured guest 📰 Magazine ads vs editorial...
2026-01-0610 minVisibility EraTop PR Platform: HOW TO Tutorial Video | Featured.com | Ep130If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down.Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret: Featured only works when your strategy is clear.In this video, I’m walking you through: ✨ What Featured.com actually is✨ How brands and founders use it to land press✨ What mak...
2025-12-0911 minVisibility EraStop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends.Here's what you'll learn:• Why going viral is statistically almost impossible• Why PR creates predictable, long-term visibility that compounds
2025-12-0208 minVisibility EraHow to Get Your Product in Magazines (Even With 0 Followers!) | Ep128You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count.In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy.You’ll learn: • What magazine editors actually look for • How to create a story angle they can plug into • Why affiliate platforms matter • Real pitch examples • How to position your brand for press — even with 0 f...
2025-11-2509 minVisibility EraIs PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.If you’ve ever wondered whether PR is “worth it,” this is your roadmap.What You’ll Learn:- How PR builds credibility and trust faster than most methods you're taught- Why a strong brand narrative is the foundation of visi...
2025-11-1813 minVisibility EraHow to Make ChatGPT Recommend Your Business | Ep 124Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT?Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business.Whether you’re a founder, marketer, or PR professional, this episode will change the way you think about visibility in the AI era...
2025-10-2806 minVisibility EraBest FREE PR Tools for Small Businesses To Get Publicity | Ep 122In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building connections, and landing consistent press.01:57 — Source of Sources👉 Sign up for FREE https://sourceofsources.com/04:10 — HARO (Help A Reporter Out)👉 Sign up for FREE https://www.helpareporter.com/05:50 — Featured👉 Sign up for FREE (Paid option available) https://featured.com/08:10 — Qwoted👉 Sign up for FREE via VOP (Paid...
2025-10-1415 minVisibility EraHow To Get Free Publicity For Your Business!! | Ep 119Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE?Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start.✨ What You’ll Learn in This Episode:0:26 Do you need a publicist in order to earn press?0:55 Where do you start if you want press? Is there something you need to do first?1:47 The tools you can use...
2025-09-1615 minVisibility EraHow to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.We dive into:- Scrappy & smart tricks to scale and grow a startup- Naviga...
2025-08-0535 minVisibility EraHow to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage.If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro.Whether you’re a product-based founder, service provider, or expert, this is your first (and most import...
2025-07-1514 minVisibility EraIs ChatGPT the New Google? | Ep 109In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast.We unpack:✨Why press and brand visibility are more important than ever in the age of AI✨ How to make sure your business or press features show up in AI-generated responses✨ What “SEO” even means when it’s no longer just about Google✨The role of backlinks, media co...
2025-07-0829 minVisibility EraHow To Create A Viral PR Campaign with Strong Backlinks w/ Kristyn Pilgrim | Ep 107In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage.Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times. Together, they dive into:What backlinks really are (and why they matter for PR)How to create a viral, data-driven campaign that earns both press and SEO valueThe power of blog posts, repo...
2025-06-2428 minVisibility EraHow This Entrepreneur is Solving Loneliness With a Card Game ft. Kate Terentieva | Ep 105In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ability to turn small talk into meaningful conversation. That gift, combined with her years of creative experience, ev...
2025-06-1056 minVisibility EraHow This Entrepreneur Trusted a Career Pivot that Led Her to PR for the World Cup and Top Athletes | Ep 104In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World C...
2025-06-0356 minVisibility EraPersonal Branding IS Personal: HOW TO Create A Brand You Love | Ep 101In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.They dive into:- How rebelling against the corporate world sparked Carly’s path to entrepreneurship- Why your brand message should reflect you, not sound like every other business in your industry- Why branding isn't just a logo (think language, website, colors, vibe, and personality)- The importance of clarifying your message before diving into desi...
2025-05-1344 minVisibility EraNavigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.They dive into:how to know if a brand is truly doing good work vs. just greenwashingmarketing tactics that use value-driven messaging (for better or worse)how to decide what you’re personally comfortable speaking on as a founderYou’ll also hear thoughtful tips on when to speak up—and when it’s better to let others have their momenthow to pitch nuan...
2025-05-0647 minVisibility EraSisters Reveal The Truth About Authenticity in Business! | Ep 98In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.What they cover:Being authentic while working in a large corporate environmentHow to build strong client and team relationshipsCommunicating with different types of people (even the tricky ones)Setting boundaries at work (with both clients and co-workers)Letting yo...
2025-04-2235 minVisibility EraWe Just Wanted to Catch Up…But Ended Up Talking About Taxes?! | Ep95In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need.We cover:😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed💸 Finances for entrepreneurs (shoutout to The Financial Dad 👀)🤔 Do we actually need a financial advisor yet, or are we getting ahead of ourselves?😵💫 The real side of taxes when you're self-e...
2025-04-0139 minVisibility EraLydia's Fiancé CRASHES Our Podcast About Their Trip to Buenos Aires! | Ep93In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises.📍 Tune in for:A behind-the-scenes look at Argentine weddings 🎉💃Best neighborhoods to visit in Buenos Aires 🏙️Must-try Argentine food & drinks 🥩☕Travel hacks for exchanging money & safety tips 💰🔒Spencer’s take on the Spanish dialect in Argentina 🗣️You can watch this episode on Youtube...
2025-03-1838 minVisibility EraShould you Pay to be Interviewed on a podcast? | Ep89Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. What we chatted about⬇️- How Charging guests alters the dynamics of a podcast.- How Building relationships is more valuable than monetary exchanges.- How not all podcasts that charge guests have a large audience.- How ROI should be a key consideration when paying for podcast appearances.- How There are various ways to monetize a podca...
2025-02-1829 minVisibility EraBridget's Top Tips to Put Your Brand on the Map in 2025 (ft. baby Aidan!) | Ep88How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!!In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand.Here’s what you’ll learn:🤘 What It Means to "Put Your Brand on the Map": Discover the key components of visibility and PR -- why it’s cr...
2025-02-1121 minVisibility EraBridget's Back: What To Expect When Having Your First Baby As An Entrepreneur | Ep 87Lydia and Bridget are back for their first conversation of the year together! If you've been following along with our journey, this is an episode you won’t want to miss.In this episode, we dive into:Bridget’s birth experience in late DecemberNavigating maternity leave while co-running a businessThe reality of balancing entrepreneurship and new motherhoodHow Bridget and her husband are adjusting to their new lifeThe uncertainty of what’s next—and why that’s okayHow Lydia is handling Visibility on Purpose while Bridget is awayTune in for an honest and heartfelt...
2025-02-0443 minVisibility EraWhy Thinking Like an 'Artist' Can Skyrocket Your Social Media Success w/ Courtney Weimer | Ep 85In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media.When we say “artist,” we don’t mean you need to be skilled in painting, singing, or sculpting. It’s about embracing the inner artist we all have access to—the creativity that drives authenticity and connection.What we cover in...
2025-01-2155 minVisibility EraShould You Start a Podcast or Focus on Being Interviewed? Here's What To Think About | Ep 84Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!).As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that come with hosting your own show. She also explores how guesting can expand your reach and boost credibility without the commitment of managing a podcast.Whether you’re considering launching your own po...
2025-01-1423 minVisibility EraWhat 2024 Taught Us about Ourselves & Success | Ep 82As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings.In this episode, we dive into:How 2024 taught us the power of trust – and why trusting each other 100% changed everythingThe $24k client we walked away from (and why it was the best decision for us)How embracing the art of not giving a F*** became our shining starRecognizing our habit of "pushing" and choosing a different pathThe plans that didn’t go as expected (shoutout to our NJ event snow-out and th...
2024-12-311h 01Visibility EraHow To Go Viral & Create a Multi-Million Dollar Brand w/ Strategist, Emily Davis | Ep80In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the @lazymillionaireofficial with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won’t want to miss! What was meant to be a 35-minute chat turned into an hour because the conversation was just. that. good. What we cover:- Creating social me...
2024-12-101h 17Visibility EraBuilding a Go-To Market Strategy for CPG Brands with Danielle Calabrese | Ep79Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen!Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an agency that helps brands launch and accelerate. In this episode, we t...
2024-12-0334 minVisibility EraHow To Prepare for Maternity Leave as a Business Owner w/ Bridget | Ep 75In this week’s episode, Lydia sits down with cofounder Bridget Aileen Sicsko to discuss a rarely talked about topic in the entrepreneurial world: maternity leave. Bridget shares her journey of preparing for this major transition and opens up with a candid reflection: "I told Eric, if I wasn't an entrepreneur, I probably would have had kids already."Together, they cover:✨ The mental and emotional preparations she’s navigating for this big life change✨ Physical change, especially as a lifelong athlete✨ Key financial strategies she’s putting in place at home✨ How the team at Visibi...
2024-11-0544 min
Listening With Leaders270 - From Burnout to Balance: The Role of Listening in Entrepreneurial Success with Visibility on Purpose's Bridget Sicsko and Lydia BagarozzaYour host, Doug Noll, talks with Co-Founders Bridget Sicsko and Lydia Bagarozza of Visibility on Purpose. Bridget and Lydia discuss their company, which helps entrepreneurs and business owners effectively pitch to the media. Bridget shares her transition from corporate sales to holistic healing and yoga teaching, while Lydia recounts her shift from high-pressure music industry PR to supporting sustainable brands. They emphasize the importance of listening and building genuine connections. Their mission is to democratize media access for business owners, providing education on crafting compelling pitches and positioning themselves as experts.To learn more about Bridget and...
2024-10-2233 minVisibility EraBridget's Top 5 Business Lessons As An Entrepreneur for Almost a Decade | Ep69Join Bridget on her own entrepreneurial journey and learn the things she's found most important over the years as an entrepreneur.Here's a sneak peak of the 5 lessons....Leverage your natural gifts, talents and abilitiesExperience can be just as valuable as another certificationEnjoy the journey and don't over obsess about the destinationHire for the things you loatheBuild foundations and systems to your business in the beginningJOIN THE MASTERMIND: www.visibilityonpurpose.com/pitchparty Support the showWant a Personalized PR Plan? (includes: a custom PR...
2024-09-2438 min
Beginners SEO PodcastWhy You Need PR In Your SEO Strategy: Bridget Sicsko and Lydia Bagarozza From Visibility On PurposeAsk Me Your SEO Questions!Extra special episode today! I got the chance to talk with PR experts, Bridget Sicsko and Lydia Bagarozza from the incredible PR podcast - Visibility On Purpose! You know I'm always talking about how important PR is for SEO, so this episode is going to be your beginners intro on getting started with PR to grow your small business! Check out Bridget & Lydia's fantastic podcast & Pitch Party Mastermind below! Website & Podcast: Visibility On PurposeCourse: Pitch Party Mastermind
2024-09-2029 minVisibility EraHow Emogene & Co. Became a Top 1.5% Shopify Store w/ Dr. Allyson Brennan Ep68We had the pleasure of sitting down with Dr. Allyson Brennan, the founder behind the wildly successful skincare brand, Emogene & Co.In this episode, Allyson didn’t hold back—she pulled back the curtain on what it takes to build a thriving product business.Yes, we talked about skincare (because who doesn’t love a good beauty chat?), but the heart of this conversation was about how she followed the breadcrumbs to her brand’s success.What we covered:Allyson's journey from pharmacist to skincare entrepreneurHow she went from cooking products in her kitc...
2024-09-1744 minVisibility EraIs It Weird For Publicists To Pitch Themselves? Ep 67In this episode, cofounder Lydia spills the tea on her career in music, how she found PR by accident (or how it found her), and her own struggles with visibility. She get's raw, real, inspiring, and goes into the tiny details! If you've been wanting to hear an unconventional story to entrepreneurship, this episode is for you. Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets...
2024-09-1034 minVisibility EraBridget's Flight To Florida Got Canceled, Here's What We Did Instead Ep. 62 Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landin...
2024-08-0644 minVisibility Era3 Publicists Give The Inside Scoop on How To Run Successful PR Campaigns | Ep57Want to know what 3 publicists can talk about alll day long?You guessed it! PR and Media Relations—In this interview today, we interview PR Experts Amanda Foley and Sara Doane on all things PR and how to run successful PR Campaigns.If you're a small business owner, entrepreneur, startup founder or personal brand—this is a great conversation to tune into to understand how to get your company more publicity.In this episode, we talked about...- What PR is and What It Is Not- Leveraging Relationships and Collaborations for...
2024-07-0259 minVisibility EraHow To Become a Paid, User-Generated Content Creator like Elli Scarborough | Ep 56Did you know that you don't need to have 1 Million followers online in order to be a successful content creator? In this episode, we chat with Elli Scarborough. She is a 24-year-old entrepreneur, the founder of a wildly successful creative agency, Get Creatives, and THE LinkedIn queen...to us anyway, that's how we found her :)Elli absolutely blew our minds when it came to UGC & the online space. We knew that UGC existed, but we didn't know the extent of the industry until our chat.Elli was so inspiring! We can't wait for y...
2024-06-2529 minVisibility EraHow to create a top 2.5% podcast with Daniel John Hanneman | Ep55If you've been wanting to create a top podcast, here's some great steps from Daniel John Hanneman.We talked about..How to start a show & not lose listeners in the first 5 minutesHow to become a better interviewerWhy building a podcast off a topic you love is a non-negotiobleTips & Tricks to get your Podcast ranking higherDaniel John Hanneman is the founder of Your Sacred Purpose dedicated to supporting spiritual entrepreneurs to honor their authentic path to success. He is the creator of the Energy Scan Technique and Energy Scan Training that has impacted thousands of...
2024-06-1835 minVisibility EraThe Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin!We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREEWhat are the foundations of SEOWhy Blogging and Youtube are great for SEOMariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She...
2024-06-1138 minVisibility EraWhy Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53Les Alfred started the Balanced Black Girl Podcast in 2018 and has achieved some INCREDIBLE feats!In this episode with Les we talked about... How Les built her podcast, Balanced Black Girl, that has over 10 million downloads The important lesson Les learned in building a platform that supports other creators (sometimes before herself) How she secured Dear Media as her Production Company The difference between online & in-person Podcast recording The exciting ventures that are next for LesLes Alfred is an award-winning podcast host, speaker, and content creator. For nearly a dec...
2024-06-0432 minVisibility EraHow to Get Featured in Top Publications with Qwoted | Ep52Sign up for Qwoted for free: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY If you're not on Qwoted you should be! We are genuinely obsessed with this platform. It's a networking site connecting media professionals with publicist & brands. Think of it as the LinkedIn of the media worlds. Today, we sit down with the Customer Success Manager, Shelby Bridges and Media Success Manager Vannyda Thach on how to best optimize your profile so the media comes to you, and then how to best communicate with the media so you actually get featured!
2024-05-2836 minVisibility EraThe Key to The Perfect Biz Partnership w/ Oak Theory (clients: startups → Fortune 500 companies) | Ep51In this episode we are joined by the Co-Founders of Oak Theory, Hannah Ryu and Veronica Shelton. Oak Theory is a women-of-color owned design studio specializing in UX/UI, web and application design. Their resumés have names on them like Disney, HBO, Salesforce, Estée Lauder, Oprah, Unilever, Sephora, Subaru, and MAC cosmetics, where Oak Theory now works with startups and industry giants like Google and the University of California!When we heard about these two incredible women, we knew that we had to have them on the pod! Their story is next level. Wha...
2024-05-2142 min
Visibility EraPress Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'o...
2024-05-1446 min
Visibility EraThe Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU!Here's some of what we chatted about: The Best Creative & Copy for high-Performing Ads AI and the role in advertising—we couldn't agree more! Who is ready for ads—budget, organic reach, email list, etc! How networking has landed her big brands The importance of your referral network UGC Content—are you using it?Co-fou...
2024-05-0734 min
Elevation NationElevating Visibility | Co-founders of Visibility on Purpose - Bridget Sicsko and Lydia BagarozzaElevators no. 160 & 161: Bridget Sicsko and Lydia Bagarozza are the co-founders of Visibility on Purpose, a media training school founded in 2023.Lydia, a publicist, and Bridget a public speaker, founded Visibility on Purpose to teach online business owners how to gain media attention through press outlets such as top tier digital magazines, TV and podcasts. Their students have been features in media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium and top podcasts.00:00 - Introduction and Connection07:29 - Defining Brand and Its Importance13:32 - The Power of Personal Branding34:39...
2024-05-0754 min
Visibility EraBridget's Retreat Recap & The Value of In-Person Networking | Ep48Bridget recently went to a couple's retreat and had some major takeaways from being with these other business owners. Most of them were in the real estate space, so it was a completely different perspective, which we highly recommend getting yourself into circles that aren't just in your respective industry. Branch out!Last chance to buy your ticket for Raise The Bar in NJ! https://www.jackietempera.com/raise-the-barIn this episode today, we talked about... The value of in-person networking How Lydia made $27k from one retreat...
2024-04-3057 min
Visibility EraHow Cofounders Bridget & Lydia Quit Their Jobs | Ep47It's a behind the scenes one today folks.We both left our jobs a few years ago and we wanted to share the honest, real and raw behind the scenes journey to get there. Bridget was working at Yelp in 2015 and let's just say after a huge aha moment, she knew it was time to leave—can you guess what happened? Lydia was working in the PR space, but not feeling compensated properly for all the work she was doing and left in a big way—can you guess what happened?
2024-04-2337 min
Visibility EraHow She Pitched Investors & Grew Her Youtube to over 300k | Natalie Barbu Ep46...and she's only 28!Natalie Barbu is a podcaster, tech startup founder (Rella) and a content creator with a 300k subscriber youtube channel. Rella is a project management platform for creators, managers, and their teams to automate and streamline their business. We absolutely loved this conversation with Natalie today. Talk about ~real talk~, that was exactly it.Here's some of what we chatted about in this episode... How she became a full time creator with a 300k Youtube Channel How she cold pitched investors on linkedin How she created a tech startup Advice to begin reaching out to investors Why she...
2024-04-1644 min
Visibility EraTurning Podcast Listeners into Raving Fans with Elevation Nation | Ep45In this episode we talked about... Why 2 Ernst Young Consultants started a podcast on Mental Fortitude What is the Mental Fortitude Framework (& how they use it for their talks) How they built a community with over 150 "Elevators" Why They Decided to Create a Podcast (Now over 300 Episodes!) How they got listeners to turn into clients and come to in-person eventsSam Panitch and Parker Yablon are the co-founders of Elevation Nation, a company on a mission to elevate the lives of young adults across the globe. They speak around the country helping people find...
2024-04-0940 min
Visibility EraHow To Grow a Podcast That Your Audience Can't Get Enough of | Erica Muller Ep44Thinking of starting a podcast in 2024?Listen to this BEFORE you launch.With a background in the entertainment + celebrity styling industries, Erica Muller’s knowledge of story-telling, entertainment and brand building run deep. She has cultivated a loyal podcast audience for her show, Here For It, and created a safe space for listeners by providing access to industries, careers and information that can seemingly feel far out of reach. Erica prioritizes messages of value, vulnerability and is always encouraging the best in others. Here's the nitty gritty of...
2024-04-0241 min
Visibility Era"Go First" Mentality w/ Sought After Publisher of fEMPOWER Publications Inc. | Sabrina Greer Ep43PITCH PARTYIn this weeks episode, we chat with Sabrina Greer. She is a best-selling author, international publisher, motivational speaker, and business coach to creative entrepreneurs. She is also the CEO and visionary behind fEMPOWER Publications Inc. - a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self-worth by freeing their voices.fEMPOWER Publications Inc. is a dear partner of Visibility on Purpose, where we actually have...
2024-03-2640 min
Visibility EraWhy "Organic" Marketing Equals Longevity w/ Co-Founder of Attention Trading Max Lowy Ep42Did you know that marketing for small businesses is very different from marketing for big companies and corporations? In this episode, we chatted with the Co-Founder of Attention Trading, Max Lowy, about ins and outs of marketing for small businesses.Attention Trading is a full service digital marketing agency that creates custom solutions to reflect brand’s unique personality. They transform ordinary into extraordinary, ensuring their clients shine when it comes to all things marketing.What we cover in this episode:- Max's career path and how ea...
2024-03-1945 min
Visibility EraFreelancing, Personal Essays & Bylines at BIG Publications w/ Writer Blair Sharp Ep 41Spring Pitch Party PR and Media Training Program SaleBlair Sharp is such a wealth of knowledge in the writing space.In this episode, we chatted about... How to secure your own bylines as a freelance writer How to write personal essays on big publications (Business Insider, HuffPost, etc) The importance of personal touches when pitching (hint, hint—read their articles and let them know!) AI and the impact on the PR IndustryBlair Sharp is a freelance writer who lives in Minnesota with he...
2024-03-1238 min
Visibility EraDigital Marketing Trends & Social Secrets with Jayda Martin | Ep40Jayda Martin is a wellspring of knowledge about digital marketing trends and social media. She recently grew her own Instagram account from 200 --> 25k followers in 2 months using a strategic marketing plan.In this episode, you'll learn more about..- 2024 Social Media Trends and Jayda's predictions- Using KPS (key performance indicators) and numbers to scale your social following- The best scheduling platforms for social- How a solid online presence supports media exposure + PRA digital creator and mom...
2024-03-0531 min
Visibility EraBranding is All About Aligning to Your Values w/ Ati Grinspun Ep39In this weeks conversation, we talk to acclaimed Personal Branding Expert Ati Grinspun about why branding isn't just about what looks good, it's about aligning to your core values! Ati has dedicated her career to empowering dynamic female entrepreneurs in branding and business. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both manageable and fun. As the visionary founder of "Be You Brand Academy," she's on a mission to catapult women to new heights in their fields, believing that their success sparks global positive change.
2024-02-2744 min
Visibility EraThe 5 Questions Every Small Business Owner Should Be Asking Themselves | Ep38As we plan for this year, we decided to write down a list of questions that would help us see how we need to move forward in 2024. If you'd like a copy of the questions that every business owner should be asking themselves, download here -- https://www.visibilityonpurpose.com/Questions-Every-Business-Owner-NeedsAbout us:Visibility on Purpose (www.visibilityonpurpose.com) is a media training hub for founders who want to increase their brand awareness and step into legacy building mode for their business.Visibility on Purpose (www.visibilityonpurpose.com) is a media training hub for founders who want to increase their brand...
2024-02-2039 min
Visibility EraHow One Entrepreneur Found Herself Working w/ A-List Celebrities | Visual Storyteller, Rachel Pesso Ep 37You've probably heard of Laverne Cox on Orange is the New Black, right? Well, today's guest actually worked on her brand...Yep, we know! *Cue screaming now*Rachel Pesso is a brand storyteller, designer, and art director, as well as the founder of her branding company, RP Creative. She helps entrepreneurs ( coaches, authors & speakers) create mission driven brands so they can impact and stand out with confidence online.Rachel's story is one that will blow your mind. We talk about how she followed the breadcrumbs to her branding career, the value of an impactful mentor...
2024-02-1642 min
Visibility EraInterviewing Women's Health Magazine Writer & Storytelling Genius, Jackie Tempera Ep36Women's Health Magazine is one of the biggest publications for many wellness-based businesses. Imagine adding that logo to your website and socials! In today's episode, we interviewed Jackie Tempera. Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless options by finding the perfect words to communicate their special sauce with confidence and ease. When she isn’t working with clients, Jackie writes about sexual health, body inclusivity, reality TV stars, and astrology for Women's Health Magazine. ...
2024-02-0638 min
Visibility EraPt. 1 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep34Welcome to 2024! We can't believe it is already here. We lay it ALLL out in this LIVE, IN PERSON episode. W recorded it on Bridget's comfy office couch. And we asked each other 4 questions each.Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshopLearn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: https://www.visibilityonpurpose.com/thecourseVisibility on Purpose (https://www.visibilityonpurpose.com) is a media...
2024-01-3036 min
Visibility EraPt. 2 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep35We recorded part two on Bridget's comfy office couch. And we asked each other 4 questions each.Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshopLearn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: https://www.visibilityonpurpose.com/thecourseVisibility on Purpose (https://www.visibilityonpurpose.com) is a media training hub for founders who want to increase their brand awareness and step into legacy building mode for their business.➜ Take it a step further and learn our st...
2024-01-3040 min
Visibility EraBranding as a Sensory Experience with Natalie Neal Ep33Branding as a sensory experience—new podcast episode with @naturallybydesign is now live!Do you ever look at a company's website and just droool over how gorgeous it is?This is exactly how we felt when we saw Natalie's work.In this episode we talk about...- Natalie's wild backstory (from Tanzania to VP a a travel company)- How to understand a brand's true essence & brilliance and translate it into visuals and sensory elements that create an emotional connection with an aligned audience...
2024-01-2333 min
Visibility EraHow To Start Your Paid Speaking Career with Shannon Malkin Daniels Ep32Ready to start your PAID speaking career? Bridget here—I've known Shannon Malkin Daniels for the past 1.5 ish years and we've loved not only getting to know each other but chatting about all things public speaking.Want to kickstart your media career? Purchase our full PR course, Pitch Party for $997USD. learn how to position your brand for media exposure, research top editors, writers and TV producers, answer HAROs correctly and build relationships with members of the media so that they think of you next time they're writing a story on health & wellness tips fo...
2024-01-1629 min
Visibility EraYoutube = Daily Sales? Let's learn more with Lu Levy Ep31Ok, it's time to talk YOUTUBE.Yes, we know you're used to hearing about all things PR and Media to grow your business, but obviously there are other strategies out there. So today is dedicated to.....YOUTUBE.Would you love to see your videos with millions of views? That's what happened for today's guest, Lu Levy.Join us as Lu shares invaluable insights into the inner workings of YouTube, highlighting the powerful strategies that allowed her business to sustain itself without the need for...
2024-01-0934 min
Visibility EraBEHIND THE SCENES—A Peek Into a Company's Visibility Journey w/ Interior Designer, Michelle Dew Ep30Uncover the Fascinating Journey of Cultivate Your Space with Michelle Dew! 🌟In this sneak peek interview, I sat down with the visionary founder, Michelle Dew, to dive into the behind the scenes of how a company actually got more visible. We talked about...🌱Michelle's Unconventional Growth Story🚀 The Actual Strategies that Propelled Her Brand's Growth (and they're likely not what you think, especially the first things she did)🪑 How Shifting Furniture Changes Spaces and Moves Energy🛋️ Her Full Offer Suite and What It Looks Like To Work With Her Company🌟 Don't miss out – hit that subscribe button, turn on notifications, and be the first to gi...
2024-01-0240 min
Visibility Era2024 PR and Media Forecast Ep29drumroll please! It's our 2024 PR and Media Forecast episode!We dropped access to our 2024 trending media calendar (with the best story angles for pitching timely, relevant & newsworthy pitches).GRAB YOURS HERE: https://www.visibilityonpurpose.com/freebieIn this episode, we talk about the future of PR in 2024, top industries, product based companies and what to set your PR and Media sights on.Here are some of the biggest things we discussed... Product Forecast Personal Brands continuing to grow & be influential PR support is going to be increasingly more important for business owners. Increase in layoffs at big magazines and what...
2023-12-261h 02
Visibility Era7 Things I learned about marketing from Seth Godin & Alex Hormozi Ep28Welcome to Visibility on Purpose! In this video, Bridget shares the invaluable lessons I've learned about marketing from two brilliant minds in the industry: Seth Godin and Alex Hormozi. Whether you're a seasoned marketer or just starting out, these lessons are relatable, simple, yet can shift the way you see things as a marketer.🚀 Timestamps:Lesson 1 - “Marketing Creates culture, status and affiliation.” Lesson 2 - Know Your PeopleLesson 3 - The Best ideas aren’t instantly embracedLesson 4 - Don’t Make Your Product for Everyone Lesson 5 - Understand the problem-solution cycleLesson 6 - Use simple language that anyone can understand Lesson 7 - Good Bran...
2023-12-1933 min
Visibility EraA Business Brainstorm & A Year in Review in 58 minutes with Bridget and Lydia Ep27We spent 4 hours the other day doing our ~2023 Visibility on Purpose reflection and vision for 2024—this episode reveals not only the questions we asked, but our exact answers to them. We held nothing back.How it worked:Bridget created 15 questions for us both to fill out separately before the call that asked things like....Who are our best customers and where did they come from?What were the things you enjoyed doing most this year?What will grow our company for 2024?And the real heavy hitter....If this was just your business, what would you do differently?We got on...
2023-12-1258 min
Visibility EraHow Your Network Opens You Up To More Opportunities with Gabriella Borrero Ep26Reminder: BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistibleThis episode reminded me of a quote in a book called Creating a Life of Abundance, by Meg and Andrew Hanson. They said, "Your Network is your Net-Worth". Tune into today's episode to find out how Gabriella Borrero, Founder of The Next Generation Network totally runs her business like that.We couldn't agree more. This week's guest brings the collaboration and power of your network vibes all episode. Gabby Borrero is...
2023-12-0543 min
Visibility EraMagazine Editor-in-Chief Giving Us the Press Lowdown with Tweety Elitou Ep25BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistibleIf you've ever wanted to get featured in magazines, listen up FRAND. Tweety gives us the inside scoop on all the world of magazines since she runs her own. In this episode, we talk about... Tweety's journey to starting her own publication (& what it took) What pitches standout to writers and editors (This is *exactly what you want to KNOW!) Product / Brand Placements Building relationships with media contacts and why it's a better long-term strategy than paying for placements What...
2023-11-2833 min
Visibility EraAn Inside Look into Running a Digital Company (& not being in the same location!) Ep24We wanted to give a little behind the scenes look into running our company together. We’ve actually gotten feedback from our community saying they’d love to hear what it looks like to run a business together. Here’s what we talked about in this episode: Co-Founder Check-ins (a look into our personal lives too) What We’ve Learned in 2023 From Running a Business Together Our Zones of Excellence & How To Find Your Own Communication Styles The Importance of Structure (and How it Leads to More Freedom~) Tips for Partnership or Just Collaborating with other Bus...
2023-11-2143 min
Visibility EraThe Networking Question You Should Be Asking (&It's not How's The Weather) with Ruben Kanya Ep23This week's guest, Ruben Kanya, keeps it REAL!We've known Ruben for a few years and have loved getting to know him. He is not only an incredible business owner (of more than 1 business!), but he is also super inspiring and motivating. He speaks our language when it comes to entrepreneurship, mental attitude and being the best person you can be!During this episode, he shared about... The power of proximity and connection How Podcasting Allows You To "Borrow Authority" Why documenting your Journey Matters The Networking Question...
2023-11-1441 min
Visibility EraPart 2: All About Bios & Copywriting with Kelsey Formost Ep22Today, we continue our conversation with Kelsey Formost for a part 2 -all about bios! She answers some big questions like WHAT to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios.Bonus conversation: Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're on this journey too.Make sure to follow along with Kelsey's complimentary Bio Worksheet: https://kelseyformost.mykajabi.com/bio-worksheetAbo...
2023-11-071h 12
Visibility EraCopywriting—Finding Words That Sell (without sounding salesy) with Kelsey Formost Ep21On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business...without sounding salesy!! Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest. However, what we find really special about Kelsey is her deeper mission- to help women find their TRUE voice so tha...
2023-10-3141 min
Visibility EraPR and Visibility Success with Emmy Nominated TV Producer, Laura Saltman Ep20Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off.Meet Laura:Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Designing Spaces and appeared as a entertainment and pop culture expert on CNN, MSNBC and other media outlets. She now works as a corporate mindfulness and meditation trainer as well as...
2023-10-2443 min
Visibility EraWhy authors need to treat themselves like a personal brand Ep19Authors, listen up! This one's for you!Not selling enough books?Feel like no one knows about your book still?Have you only sold to friends and family?This week's episode is all for authors or aspiring authors.We discuss: misconceptions of authors + PR why building a personal brand is extremely important for authors 3 tangible things authors can do today to increase their visibilityDid you hear? We're hosting a workshop for authors on November 15 at 12pm ET.
2023-10-1745 min
Visibility EraIs Your Brand "Really" Ready for Media Exposure? Here's How To Tell Ep18In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one.She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure. In this episode, we cover:- What it means for your brand to be "ready" for media exposure & press- The 4 pillars that should be solid before approaching press contacts- The main pain...
2023-10-1030 min
Visibility EraWhat Do You Want To Be Known For? Ep17In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko.Grab a notebook or open up a google doc on your computer for today's episode.We go over... Why Messaging Matters + how to Focus on Masterful Messaging Companies that nail down their messaging What do you want to be known for + why that's important How to differentiate yourself in your market The Importance of Keyword Association How nailing down your message supports PR, Sales and Referral OpportunitiesPurchase Find Your Irresistible:...
2023-10-0331 min
Visibility EraBrands that are Leveraging Press to Create Iconic Brands Ep16Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget.This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you *exactly* what these companies are doing right and how you can learn to leverage press for your own brand/business.We highlighted Dana James, Nest Studio Collection and Sahara Rose—you may be fa...
2023-09-2954 min
Visibility EraHow To Get Featured in Magazines, Podcasts and on TV without hiring a publicist Ep15okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!"In this episode today, co-founder, Bridget, goes over... What You Need Before You Pitch The Media How To Create a Standout Brand How To Find Your Value and Send Better Pitches Basics of Who To Connect With The Impact of Media Exposure on Your BusinessWe teach all of...
2023-09-2639 min
Visibility EraHow To Create An Iconic Brand That Stands Out Ep14Here's the quiz: https://www.visibilityonpurpose.com/media-personality-quizIn this episode today, we talk about.... What is a brand vs a business How to create a business that stands for something How to build a brand identity The 4 pillars of building a strong brand How to position your brand in a sea of similar business ownersIf you're looking to nail down your brand positioning and standout amongst other business owners to generate more sales and grow your audience, purchase Find Your Irresistible. It's a 4 step methodology to create...
2023-09-1950 min
Visibility EraFreelance Writing, Finance and Pitching Media with Jessica Walrack Ep13One of the things we are most committed to here at Visibility on Purpose is bringing you the business owner or boutique brand founder the true behind the scenes look into the PR and Media World.We are committed to bringing you experts and information to teach you how to amplify your message, get on bigger stages and secure media placements to become an iconic brand.Today's guest is Jessica Walrack—Freelance Finance Writer and Founder of All Things Freelance, a freelance writing community to help freelancers start their bu...
2023-09-1230 min
Visibility EraOwning Your Genius and How It Helps Get You More Press Ep12Part of how we look at media exposure is owning your genius and harnessing your uniqueness because how else are you going to standout in a sea of pitches?Editors, writers, freelancers, journalists, hosts and producers get 100s of pitches on a daily basis.In this episode, we talk about...- how to find your zone of genius- how owning your genius impacts your ability to get media exposure- how to position your brand in a way that stands out leads to more media winsLearn more about our programs, courses and workshops...www.visibilityonpurpose.com/courses Support the show
2023-09-0548 min
Visibility EraWant to be a Speaker? Start Here. Ep11You've likely had becoming a speaker on your vision board or yearly goals list for a while.Are you ready to make this year your year?In this episode, Bridget shares... The Mindset behind becoming a speaker Where To Start The Importance of (you guessed it!) Relationships What To Do Before Speaking Who To ContactPurchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkoutPurchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offers/vQiJ5B5k/checkout
2023-08-2928 min
Visibility EraAll The Brand Assets You Need BEFORE Getting Featured Ep10In this week's solosode with cofounder Lydia Bagarozza, you'll hear all about everything you need BEFORE reaching out to the media and getting featured.What you'll learn: what titles makes sense for you as founder the difference between a brand summary and bio, and why you need both how to focus on, what we like to call, the "pivot" in your bio how to figure out which topics make sense for you to pursue in the mediaIf you want to learn more about getting your brand featured in the media, start with some of the mini workshops below.Purchase the...
2023-08-2233 min
Visibility EraHow Relationship Building is at the Heart of Getting Featured with Arianna Reardon Ep9If there's one thing we learned from interviewing Arianna (founder of the Flawless World Blog and Writer for The Every Girl, a top tier publication), it's that relationships are at the heart of everything in the media world.In this episode today, Arianna shared...-What Makes A Pitch Standout & How To Get An Email Opened vs Thrown Into the Trash Bin-The Importance of a Personalized Pitch (aka not one that has been mass produced, writers can tell!)-How Arianna went from professional wrestler (yes, think the Bellas!) to a writer and blogger for top publications-How Doing Research Before Sending Out...
2023-08-1541 min
Visibility EraTV Exposure—The Natural Next Step For You And Your Book with Jess Bubbico Ep8Jess Bubbico is a walking, talking example of what happens when you pitch your big idea (or better yet, book) to media contacts.If you know TV interviews and press features are in your future, but you want to learn how to get there, here's a sneak peak into what Jess shared. The Importance of Finding Points of Connection in Your Pitch Why Sending Out More Than One Pitch is a Non-Negotiable and Critical for Media Success How Knowing Thyself can Be One Of Your Greatest Assets & PR Strategies for Each Human Design Type
2023-08-0850 min
Visibility EraHow One Press Feature Leads To Many Ep7Overnight success is bogus—and the same reigns true for Press Features.We've had so many conversations with media experts and writers lately about how small media wins can lead so many more.But it all begins with one. A feature in mindbodygreen, that compounds into a bustle article, which compounds into a podcast feature in front of $20k listeners, and on and on.You see the idea.In this episode, we talk about: big businesses—how they "get" PR and utilize Pr strategies to grow brands PR and Media Exposure as the MOST underutilized growth strategy in the online busi...
2023-08-0142 min
Visibility EraHow to Become a TV Regular with Shari Alyse, America's Joy Magnet (Seen on: NBC, CBS, ABC, FOX) Ep6About Shari Alyse: She is a TV host, media personality, 2x TEDx Speaker, and #1 bestselling author who is on a mission to spread joy! Shari’s expertise has made her a regular guest expert on ABC, CBS, FOX and NBC. Shari takes her love for TV and her own experience of getting into the media and helps small business owners, speakers, coaches and entrepreneurs get more visibility by teaching them how to get booked in TV media. Connect with her: www.sharialyse.com LinkedIn - www.LinkedIn.com/in/sharialyse IG @sharialyse TikTok @thejoymagnet Facebook @shari...
2023-07-2536 min
Visibility EraSocial Media -Threads, Algorithms and Sustainable Practices Ep5Inside this episode, we are bringing the juice!!Threads just launched, and we want to know are you on it?We discuss: How we’re feeling about threads + social media in general why moving to another platform isn’t the answer to your prayers, it’s not going to FIX your messaging, offers or marketing. SUSTAINABLE STRATEGIES that withstand the test of timeReady to land top tier media without hiring a publicist? Join us www.visibilityonpurpose.com/thecou...
2023-07-1232 min
Visibility EraThe Inside Scoop with Writer, Brie Hogan Ep4Have goals of getting your story or brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more? Don't skip out on this episode with Brie Hogan.Today's guest with writer Brie Hogan, tells you everything you need to know about pitching from the perspective of a writer.Yup, she's a person you'd be pitching if you're representing your own brand for media exposure.Grab a pen + start taking notes because Brie shared some gems with us in this episode.About...
2023-07-0357 min
Visibility EraFeeling The Fear & Doing It Anyway Ep3During this episode, the hosts discuss the challenges we face when it comes to visibility (press, stages, workshops, collaborations) and how we can feel the "fear" and still allow ourselves to be SEEN anyway. They go into detail about why we are actually NOT our brand and how liberating and exciting it is to let our business be their own creative masterpiece. Visibility Era isn't just a workshop, it's a movement! Bridget and Lydia explain why they are so passionate about this topic and how to navigate the shift into a new way of...
2023-06-2347 min
Visibility EraHow Community Building, Relationships & High-Profile Networks Play a Role in our Business Growth Ep2Lydia and Bridget discuss why community building and professional relationships are so important for our audience growth. They also share why the media is a great way to connect with high-profile networks, and go into the definition of what a community can look like on and off the internet. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST.save your spot here: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkoutConnect with us on and off the pod!website: www.visibilityonpurpose.comInstagram: https...
2023-06-1634 min
Visibility EraGetting Started, BTS, and our Partnership in Business Ep1Bridget and Lydia go into depth about their personal stories in entrepreneurship, how they started collaborating, and eventually creating Visibility on Purpose. The two give us the inside scoop on what it looks like to run a business together: the doubts, fears, and creations that can come from linking arms. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkoutConnect with us on and off the pod! website: www.visibilityonpurpose.comInstagram...
2023-06-0955 min