Shows
Plant Powered Business: Strategies to Grow Your Positive ImpactTurning Ideas Into Offers: How We’re Expanding Our Purpose-Driven BusinessesAre you sitting on an idea for a new offer but not sure how to bring it to life—or worried it’s too messy to share yet?In this episode of Plant Powered Business, Johanna and Brieanah take you behind the scenes of their own businesses as they turn fresh ideas into purpose-driven offers. We’re sharing it all—from the excitement of the initial idea, to the messy middle (full of questions and doubts), and how we turned our “what ifs?” into something real.In this episode, you’ll hear:Why we felt called to...2025-04-2445 minPlant Powered Business: Strategies to Grow Your Positive ImpactActivism, Business & Making Vegan Eating Mainstream with Karry HedbergIs activism separate from business, or can the two work together to create real change?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Karry Hedberg, CEO of Vegefirma and organizer of Vegemessut, the biggest vegan food event in the Nordics. Karry’s journey spans nearly 30 years, from grassroots activism and factory farm investigations to building a successful business with the mission of making vegan food mainstream.This episode covers:Business as activism: Do labels matter, or is impact what counts?Why many vegan ev...2025-03-2745 minPlant Powered Business: Strategies to Grow Your Positive ImpactLive Copy Critique: How to Write Great Web Copy for Your Vegan BusinessIs your website helping you sell your ethical products or services, or is it accidentally confusing visitors or even driving them away?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do a live website critique of This Is Not a Game, the world’s first vegan tabletop gaming brand.Whether you run an e-commerce store, a vegan business, or simply want to improve your website copy, this episode will help you understand how to write web copy that builds authority and helps you sell your thing....2025-02-2039 minPlant Powered Business: Strategies to Grow Your Positive ImpactAI and Your Vegan BusinessIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Brieanah and Johanna explore everything you need to know about integrating AI into your business and life. From practical tips and tricks to key concerns to keep in mind, this episode is packed with insights you won't want to miss!
But that’s not all—Brieanah and Johanna are continuing the conversation in their Plant Powered Coffee Chat series! These regular Zoom chats are your opportunity to connect with other vegan entrepreneurs, discuss ethical business practices, and get expert marketing advice—including answers to all your A...2025-01-2435 minPlant Powered Business: Strategies to Grow Your Positive ImpactPlant Powered Business: Interview with Mitali DeypurkaysthaIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Mitali Deypurkaystha.
Mitali helps B Corp founders, ethical business owners, sustainability practitioners, and social entrepreneurs put their mission, movement and message on the map, so together they can change the world, one book at a time.
She is a keynote speaker, owner of The Vegan Publisher, a book consultancy, and the Let's Tell Your Story Publishing imprint.
She is also the author of the international bestseller, The Freedom Master Plan...2025-01-0955 minPlant Powered Business: Strategies to Grow Your Positive ImpactEnd of Year Reflection and 2025 IntentionIn this inspiring wrap-up episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah celebrate wins, reflect on challenges, and share actionable tips to help you enter 2025 with intention and energy! 🎉
Whether you’re celebrating a milestone, navigating change, or looking to set your vision for the new year, this episode is packed with inspiration, relatability, and practical tools to fuel your journey.
The hosts cover:
🌟 Their big wins from 2024: From launching this very podcast to fostering community through coffee chats, they share personal and professional milestones that made this year meaningful.
💡 Lessons they learned: Vu...2024-12-2648 minPlant Powered Business: Strategies to Grow Your Positive ImpactUpgrading Your Money Mindset: Lessons for Vegan EntrepreneursYour money mindset can make or break your entrepreneurial journey.
But, few people realize your relationship with money will grow and change with you, if you let it. (And that's where the magic starts!)
In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, the hosts dive deep into how their own money beliefs evolved through their entrepreneurial journeys. They share actionable tips, practical advice, and mindset shifts that can help you attract abundance and achieve your financial goals while staying aligned with your mission.
Whether you’re just starting your business or looking to grow, th...2024-12-1242 minPlant Powered Business: Strategies to Grow Your Positive ImpactHow to Write Effective Emails for Your Vegan BusinessIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah help you make sense of email marketing.
As you know, email marketing is one of the best ways to build a genuine relationship with your audience and create raving fans. In this episode, you’ll discover three brands whose emails the hosts eagerly click on and learn how you can draw inspiration from their success. You’ll learn best practices, get direct copy advice, and much more.
✨ Have questions? ✨ Send us an email...2024-11-2846 minPlant Powered Business: Strategies to Grow Your Positive ImpactHow to Grow Your Vegan Business with David PannellIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah sit down with David Pannell, co-founder of Vegan Business Tribe, to dive deep into the journey of vegan entrepreneurship.
Whether you're a purpose-driven entrepreneur or simply curious about the intersection of business and activism, this episode is packed with inspiration and practical advice.
We talk about:
🌱 David's transition from marketing for non-vegan companies to fully supporting the vegan movement through business.
🌱 The evolution of Vegan Business Tribe and why community was the key to its success.
🌱 Actionable tips for vegan entrepreneurs to create bu...2024-11-1454 minPlant Powered Business: Strategies to Grow Your Positive ImpactThe Power of Landing Pages for Your Vegan BusinessIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about leveraging the power of landing pages.
Once your compelling ad sparks enough curiosity to stop the scroll and get that click, the user will usually be directed to a landing page. Landing pages can be leveraged for a myriad of reasons all depending on the audience awareness, the price point, and the value/price gap you need to take the user through in order to build trust. Whether your landing page...2024-10-3136 minPlant Powered Business: Strategies to Grow Your Positive ImpactMastering Your Market Research & Customer AvatarIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar.
You’ll learn:
🌱 What market research is and how it can shape your business decisions.
🌱 Why understanding your customer avatar is key to creating content that will truly resonate with your target market.
🌱 Actionable tips on how to conduct research and build a clear, detailed customer avatar that reflects your ideal client.
If you have questions along the way, feel free to ask in the comments or...2024-10-1731 minPlant Powered Business: Strategies to Grow Your Positive ImpactHow to Write Scroll-Stopping Ads for Your Vegan BusinessIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about creating compelling ads.
Your ads are often the first touchpoint between you and your dream audience, so it’s crucial to make that first impression count. Especially if you run ads on social media, you want your ad to spark enough curiosity to stop the scroll and get that click.
Tune in because you’ll learn what works in ads and how to use different hooks. Listen in as the...2024-10-0334 minPlant Powered Business: Strategies to Grow Your Positive ImpactThe Power of Mindset in Marketing Your Vegan BusinessIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah talk about the power of mindset in marketing. Your mind is a powerful tool. The thoughts and beliefs you hold about yourself, business, and marketing can either give you a big boost or really hold you back.
The hosts share their personal stories: what they’ve struggled with in marketing their own businesses and the strategies that have helped them overcome these obstacles.
Tune in to learn:
🌱 How to overcome common marketing blocks (imposter syndrome, perfectionism, etc.)
🌱 Tips on conquering the fear of being vi...2024-09-1941 minPlant Powered Business: Strategies to Grow Your Positive ImpactPlant Powered: Interview with Sandra NomotoIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Sandra Nomoto! Sandra is a spiritual, health-conscious vegan, author, and solopreneur who works with ethical businesses and authors. Tune in now to hear more about her book, her take on marketing in the plant-based movement, and more!
Check out Sandra's website and book:
Website: https://www.sandranomoto.com/
Book: https://sandranomoto.com/products
✨ Would you like to be interviewed on Plant Powered Bu...2024-09-0541 minPlant Powered Business: Strategies to Grow Your Positive ImpactDiscover the Power of Storytelling for Your Vegan BusinessIn this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into how you can leverage storytelling for your vegan business. It doesn't have to be a scary or overwhelming buzzword! Tune in for their top tips and tricks to make implementing storytelling techniques easier as you write for your vegan business.
✨ Have questions for us? Email the hosts at plantpoweredbusiness@gmail.com.
🌱 West Hollywood VegOut news story mention: https://vegoutmag.com/news/west-holly...
🌱 Check out Vegan Business Tribe here: https://veganbusinesstribe.com/
Prefer to watch? Check out the full episode on YouTu...2024-08-2245 minPlant Powered Business: Strategies to Grow Your Positive ImpactBreaking Down Impossible Foods Summer 2023 Marketing CampaignIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna do a deep dive into Impossible Foods summer marketing campaign. We break down the brand's new approach, even playing the ads for you live, so you definitely want to check it out!
✨ Have questions? ✨ Email us at plantbasedbusiness@gmail.com.
To get the most out of this episode, watch on YouTube, and be sure subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll nev...2024-08-0833 minPlant Powered Business: Strategies to Grow Your Positive ImpactInterview with Kayla KaplanIn this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah are joined by guest Kayla Kaplan.
Kayla is a San Francisco-based food and nutrition nerd, writer, published researcher, and curious vegan known to the internet as Oy Vey It's Kay. After earning a Master of Science in Food & Nutrition Policy & Programs, Kayla was a nutrition communications expert for plant-based CPG food and drink brands and food tech startups and recently transitioned to a role in animal advocacy.
Check out Kayla's Substack, Oy Vey It's A Food Newsletter, where she...2024-07-2549 minPlant Powered Business: Strategies to Grow Your Positive ImpactPlant-Based Movement Leaders You Should KnowIn this episode of Plant Powered Business: Strategies To Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna talk about some of the people and brands in the plant-based movement that inspire them… and why!
The vegan & plant-based world is, of course, diverse and ever-evolving — this episode features some awesome leaders to follow and support.
✨ Have questions? ✨ Send us an email to plantbasedbusiness@gmail.com.
And subscribe to @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!2024-07-1133 minPlant Powered Business: Strategies to Grow Your Positive ImpactUnlocking the Power of Your WhyIn this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into the power of defining your "why." Join them for a behind-the-scenes look as they share their personal whys and missions for doing this work. Plus, you'll discover the importance of unlocking your unique why and learn how to best communicate it to your target audience.
You can also watch this episode, on YouTube: @PlantPoweredBusiness.
And be sure to subscribe, rate and review.2024-06-2746 minPlant Powered Business: Strategies to Grow Your Positive ImpactHow to Write a Sales Page for Your Vegan BusinessIn this episode, recorded in April 2024, we celebrate one year of Plant-Powered, reflecting on our journey so far and how we've grown since starting the series.
In the second part of the episode, we focus on the queen of all copy assets: the sales page. We go through an actual sales page for a vegan business, review what's working well and what we would do differently. Be sure to tune in to this episode for best practices and hot tips so you can improve your own sales page.
To get the most out of this ep...2024-06-1339 minPlant Powered Business: Strategies to Grow Your Positive ImpactWelcome to Plant Powered BusinessIn April 2023, we published our first Plant Powered chat! Listen in to hear more about our stories, and a few current events happening in the vegan movement.
🌱 You can learn more about cultured meat through ProVeg International (https://proveg.org/) and check out this event: https://www.new-food-conference.com/
🌱 And you can learn more about oatmilk by default from Better Food Foundation, here: https://betterfoodfoundation.org/campaigns/coffee-shops/
Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.2024-06-1033 min