Shows
Mission Matters Business Podcast with Adam TorresHow Brieane Olson Turned Pacsun Into a Culture-Driven PowerhouseIn this Mission Matters episode, Adam Torres interviews Brieane Olson, CEO of Pacsun, on how the brand harnesses youth culture, social listening, and artist partnerships to drive viral success. From the breakout Casey Jean moment to Post Malone collabs, Brieane shares how Pacsun stays culturally relevant while empowering the next generation of creators.
This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the Milken Institute for inviting us to cover the conference.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/...2025-07-1912 min
Mission Matters Luxury with Adam TorresHow Brieane Olson Turned Pacsun Into a Culture-Driven PowerhouseIn this Mission Matters episode, Adam Torres interviews Brieane Olson, CEO of Pacsun, on how the brand harnesses youth culture, social listening, and artist partnerships to drive viral success. From the breakout Casey Jean moment to Post Malone collabs, Brieane shares how Pacsun stays culturally relevant while empowering the next generation of creators.
This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the Milken Institute for inviting us to cover the conference.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/2025-07-1912 min
Take Command: A Leadership PodcastNext-Gen Influence: PACSUN’s Strategy to Own the Future of Youth CultureEpisode Notes:Brieane Olson has spent 18 years shaping Pacsun into a youth-focused lifestyle brand, stepping into the CEO role in 2023 after serving as President. Known for her digital-first mindset and passion for innovation, she’s deeply committed to empowering teams and promoting mental health awareness. Key Takeaways:How Pacsun builds long-term brand loyalty through purpose and authentic partnershipsWhy vulnerability and intentionality are essential tools for leaders todayMoving beyond trends to a multi-pillar strategy rooted in California lifestyleThis episode is a must-listen for anyone curious about brand evolution and genuine leadership—reminding us all t...2025-07-0834 min
Retail DisruptedPacsun CEO: “We’ve Sold 200,000 Pairs of Jeans on TikTok”Pacsun CEO Brieane Olson sits down with Natalie on the sidelines at the World Retail Congress. They discuss: Staying culturally relevant: how Pacsun transitioned from a “house of brands” in malls to a purpose-driven, culture-first youth brand. Are Gen Z and Gen Alpha actually brand loyal? What are the misconceptions of these digitally native generations? The power of co-creation: how Paris Hilton and A$AP Rocky are helping Pacsun to position their stores as culture and community hubs. Physical retail: why is Pacsun opening 75 new stores in the US and what are the opportunities globally? Social commerce: As an e...2025-05-2718 min
Omni Talk RetailPacsun CEO Brieane Olson on Gen Z, TikTok Commerce & the Future of Retail Innovation | WRC 2025Broadcasting from the VusionGroup booth at the World Retail Congress, Chris Walton and Anne Mezzenga sit down with Pacsun CEO Brieane Olson for a candid and energizing conversation on youth culture, experimentation, and the future of fashion retail. Brieane reflects on how her two-decade Pacsun journey has prepared her to lead in a time of rapid digital evolution. From rebooting Roblox efforts to tracking the creator economy and prioritizing social commerce on TikTok and YouTube, Brieane shares what it takes to build relevance with Gen Z and lead with curiosity in every corner of the business.Key...2025-05-1610 min
Up Arrow PodcastInside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane OlsonBrieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun’s collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools. In this episode… Fashion brands face the ongoing challenge of remaining relevant in youth culture. With shifting values, rapid trend cycles, and a demand for authenticity, many businesses struggle to connect with Gen Z and Gen Alpha in mean...2025-04-151h 13
Up ArrowUp Arrow Podcast | Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane OlsonBrieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun’s collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools.
In this episode…
Fashion brands face the ongoing challenge of remaining relevant in youth culture. With shifting values, rapid trend cycles, and a demand for authenticity, many businesses struggle to connect with Gen Z and Gen Alpha in mean...2025-04-151h 13
The Donna Drake ShowYou Can’t Turn Back The Clock. But You Can Wind It Up Again with Jacqui Byrne - #145 Donna sits down and talks to Jacqui Byrne, Founder of Flex School. FlexSchool is a unique learning network designed specifically for gifted and twice exceptional (2e) middle and high school students. At this time two campuses serve the Tristate area. FlexSchool embraces students for who and where they are, then supports them as they learn to thrive. Donna sits down and talks to Jerry Parisi Producer of the film Ebenezer The Traveler. Ebenezer the Traveler continues the journey of the famous Ebenezer Scrooge following the events of "A Christmas Carol". In this untold tw...2024-11-2553 min
Woman Inc.The Digital-First Executive who is Leading the Iconic Gen. Z Brand we All Know and Love, with Brie Olson, CEO of PacSunBrie Olson is the Co-CEO of Pacsun, the popular youth retailer. Ms. Olson hasplayed an instrumental role in building and strengthening Pacsun’s brandthrough innovative strategies with a Gen Z focus, including leading Pacsunas the first retailer in its space to accept Bitpay.As an Innovative, tech-centric retail executive who consistently drives brandstrength and revenue growth through game-changing merchandising andmarketing initiatives, Brieane leads with creativity, innovation, and a digitalfirst mentality.During he...2023-12-1526 min
Remarkable Retail PodcastWhat It Takes to Maintain Youth Culture Relevance with Brie Olson CEO, PacSunJoining us for the second of three episodes recorded live at last month's Lead Innovation Summit is Brie Olson, CEO of PacSun, a leading lifestyle brand that sells apparel and related items designed for teens and young adults. In a wide-ranging interview we explore how to be remarkably relevant with GenZ customers. In particular we dig into crowd-sourcing customer insight via TikTok and other social media platforms to inform merchandising strategies, how PacSun's purpose guides their strategy, ways they're breaking down gender barriers online and in-store, and the important role collaborations play in brand differentiation.We a...2023-08-0844 min
RETHINK RETAILLeading w/ Creativity, Innovation & a Digital-first Mentality | PACSUN's Brie Olson & Alfred ChangThis episode of the RETHINK Retail Podcast is hosted by Deborah Weinswig, Founder and CEO of Coresight Research. Joining the show are Alfred Chang, Co-CEO of Pacsun, and Brieane Olson, President of Pacsun.
Equipped with a strong understanding on the importance of brand relationships, Alfred Chang leads brand creation and incubation with personalities, up-and-coming brands and new opportunities, as exemplified by Pacsun’s partnership with Jerry Lorenzo and his brand, Fear of God.
Brieane Olson is an innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives. Brieane was instrumental in spearheading livestr...2022-07-1351 min
Lab Chats with Social LabBrieane Stewart (BK) - Marketing Manager at Burleigh Brewing Co.This week we sit down with BK, the marketing manager at Burleigh Brewing Co. We learn about her journey in PR and marketing which includes a number of roles within global brands such as Billabong, Dickies, and Element. We hope you enjoy - remember to smash that like and subscribe button and leave a comment! Cheers, Blake, Dan & Elijah2021-09-1547 min