Shows
B2B Marketing: Tomorrow's Best Practices... TodayUsha Iyer on Growth, Customer Retention & AI Strategy🚀 How to Drive Sustainable Growth & Build Strong Customer Relationships | Usha IyerWhat does it take to scale a startup into a thriving enterprise? In this episode of Tomorrow’s Best Practices, host Clark Newby sits down with Usha Iyer, President & Chief Revenue Officer at Hivebrite, to discuss the critical strategies for sustainable growth, customer retention, and product-market alignment. With a background spanning software development, product management, and marketing, Usha shares her 360-degree perspective on leading high-growth organizations.From identifying ideal customers and refining go-to-market strategies to pricing models and the role of AI in customer data, Usha unpacks the lessons she’s...2025-02-2735 min
In the SuiteEP 90 Empowering Financial Advisors through Community: Carolyn Armitage's Vision with RIA CircleSend us a textToday, we’re thrilled to welcome the incredible Carolyn Armitage In the Suite. Carolyn is a force in wealth management—a true pioneer with a career that’s redefined advisory, consulting, and executive leadership. As the Founder and CEO of RIA Circle, she’s not just building a network; she’s igniting a movement. Within RIA Circle, Carolyn is shaping a vibrant, purpose-driven community where advisors gather to connect, grow, and empower each other, one meaningful connection at a time.In this episode, Carolyn takes us through her journey—...2024-11-1853 min
FRENCHWEB BUSINESS[SERIE B] 35 millions d'euros pour HIVEBRITE et sa solution de gestion de communautésHIVEBRITE, une startup créée en 2015 et spécialisée dans les solutions pour communautés en ligne, vient de marquer une étape décisive dans son développement avec une levée de fonds de 35 millions d'euros avec le concours d'Insight Partners, et de Quadrille CapitalAprès des débuts chaotiques, la startup, très en écoute de ses utilisateurs, a rapidement trouvé son positionnement et a rencontré le succès notamment outre atlantique. Ainsi HIVEBRITE est présent dans plus de 40 pays, avec une forte diversité de clients, des écoles et associations d'anciens élèves, aux réseaux d'entrepr...2023-10-1819 min
Classroom 2 Corporate ConnectionsS1, E4: Lions and Tigers and Layoffs... Oh My!Today, we're delving into a topic that's all too familiar for many—making the leap from public education to the corporate world and the spine-chilling specter of layoffs.
Couple of shout-outs - If you're not a member of the Blanchard Community, I'd love for you to join - it's FREE and it's a place where global leaders come to Connect, Learn, and Grow!
Also - I'm headed to the #CMXSummit for Community Builders on behalf of Hivebrite and Blanchard and I couldn't be more excited! It's also why I pre-recorded this episode on...2023-10-0416 min
CX Nexus PodcastMetrics in Community Building: How to Tell Your Community's StoryJoin Chris Detzel and Morgan Wood, Head of Community at Hivebrite. Hivebrite had the chance to interview me about metrics and story telling. A powerful online community platform, Hivebrite provides top organizations with all the tools they need to build, manage, and engage their community. Enjoy!  Community building is an essential part of any business, and measuring the success of community building activities is crucial to understanding the impact of these efforts. Metrics help tell an overarching community story to members and stakeholders. Basic metrics, such as registrations, page views, and organic SEO, are good starting points fo...2023-03-1856 min
Brite IdeasEpisode 21: Levering Alumni for Science DiplomacyFor this episode of Brite Ideas, host Sandra Rincon and Alexis Roig, Barcelona’s Chief Science and Tech Envoy and CEO of SciTech DiploHub, discuss how to leverage alumni for science diplomacy.
Listen in as Sandra and Alexis discuss:
Science diplomacy and the role it plays for cities
How to engage alumni in science diplomacy
How cities can retain talent
2023-03-1327 minBrite IdeasEpisode 20: How to Thrive and Stay Relevant in a Changing WorldListen in as host Sandra Rincon and Nena Grceva, Director of Alumni Affairs at Hertie School, explore how alumni advancement professionals can thrive and stay relevant in a changing world.
Key takeaways include:
The main competencies and skill sets advancement professionals need to thrive
Techniques and tactics to acquire new skills and knowledge to stay relevant
How  advancement professionals can build, grow and maintain their networks
2023-02-0832 minBrite IdeasEpisode 19: Getting the Best out of Yourself and OthersAdvancement professionals spend a lot of time building and nurturing relationships and serving others but can forget to nurture their inner selves.
For this episode of Brite Ideas, host Sandra Rincon spoke to Karen Cairney, CEO and Founder of Cairney and Company—a global company of innovative and creative fundraisers, strategists, communicators, researchers, trainers, and coaches.
Listen in as Sandra and Karen discuss:
How you can use emotional intelligence as a tool to empower yourself
How advancement professionals can use emotional intelligence to better interact with stakeholders
The importance of learning to “dance in the...2022-12-2127 minBrite IdeasEpisode 18: Leveraging Lifelong Learning as a Tool to Engage AlumniInternational Education Week (IEW) takes place every year in November. It's an opportunity to celebrate the benefits of international education and exchange worldwide.
To mark the occasion, we spoke to Dr. Dilnoza Khasilova about the importance of lifelong learning. Dilnoza is a postdoctoral fellow at the Global Engagement Office of the University of Wyoming. She has developed a nonformal World Language and Culture Program with a unique structure and a diverse community in Wyoming.
Listen in as Dilnoza and host, Sandra Rincon, discuss:
The importance of developing intercultural competences
How lifelong learning can be...2022-10-2622 minBrite IdeasEpisode 17: Engaging Alumni With PurposeListen in as host Sandra Rincon and Dr. Alfredo Estrada, Director of the Sustainability Center at the Universidad de Lima and Coordinator of SR Network of CLADEA, discuss why sustainable development goals are critical to universities and how alumni can support institutional SDG strategy.2022-10-0524 minBrite IdeasEpisode 16: Supporting Your Alumni’s Entrepreneurial JourneysFor this episode of Brite Ideas, Host Sandra Rincon met with entrepreneur and business owner MarĂa LucĂa BermĂşdez to discuss how institutions can better support (and benefit from) entrepreneurs.
Listen in as Sandra and MarĂa LucĂa discussÂ
Why graduates should consider entrepreneurship
The entrepreneurial mindset
The challenges that alumni face while pursuing entrepreneurship
How institutions can better support entrepreneurs
The benefits universities can derive from fostering entrepreneurs in their student-alumni communities
2022-07-2639 min
Community SignalWhen Companies Sponsor Their Employees to Contribute to Open Source SoftwareWordPress, the popular open source CMS, powers a reported 43%+ of the web, including this site. It is backed by a global community of contributors who volunteer their time in all sorts of ways, from code to documentation to training. But did you know that many of the project’s biggest contributors are sponsored by their employer to provide that time? As we discussed with Brad Williams of WebDevStudios, the success of WordPress has created an economy around the software, growing and launching many businesses that serve the needs of its users, from personal blogs to major corporations. And o...2022-07-1848 minCommunity SignalThe Disappearing News Media Comment SectionsAs the former director of community for HuffPost, where he led the management of an active, massive comment section, Tim McDonald has had a unique vantage point to the mass closure of news media comment sections. Patrick and Tim go in depth on that topic on this episode. Toward the end, Tim shares what he believes will be his greatest community ROI story: He has stage IV colon cancer and is in need of a liver donor and could get a lot closer with your help. Please visit TimsLiver.com for more info. Plus: Why Tim...2022-06-2036 min
Brite IdeasEpisode 15: The Power of Podcasting for AdvancementFor this episode of Brite Ideas, we welcomed Robert Li to discuss how podcasting can be a powerful tool to engage alumni communities.
Robert is the Director of Community Development at Alumni FM, a podcast production company that helps universities and organizations produce meaningful podcasts to engage their communities. Robert’s clients include notable universities like UC Berkeley, the University of Pennsylvania, and the University of Utah.
Listen in as Robert and host Sandra Rincon discuss why podcasting is an effective tool to engage alumni communities, how to create and develop a meaningful podcast series th...2022-06-1432 minCommunity SignalThe Community Management Jobs You Turn DownWhat are the reasons why you would voluntarily end the interview process for a community role? If you give it some thought, you’ll probably come up with some! Ryan Arsenault and Patrick share real stories from their careers, giving the reasons why they decided against continuing to interview with certain companies, including some you’ve heard of. This leads to a conversation on the community opportunists, and how Web3 and NFT projects often fit into this category. What does it mean for your career if a rug pull happens on your NFT project? What respo...2022-06-0628 minCommunity SignalBuilding Up Your Community Members, One Phone Call at a TimeIs speaking one-on-one with your community members part of your community strategy? For Tosin Abari, when building paid professional communities, it’s an integral part. His phone calls with community members provide an opportunity to reset the tone and remind each member of what they can learn, share, and achieve with their fellow community members. Through this work, Tosin often finds that these one-on-one conversations with community members translate into their first forum post, or later down the line, becoming a community ambassador. What personal touches help you form deeper connections with your community members? Whe...2022-05-2334 minBrite IdeasEpisode 14: What Alumni WantFor this episode of Brite Ideas, we welcomed Tarynne Swarts. Tarynne is currently studying for her Ph.D. in International Education. She is an alum of Nelson Mandela University, Universidad de Granada, and KU Leuven.
Tarynne applies the philosophy of Ubuntu to everything she does. Ubuntu represents the idea that you exist through the communities you are a part of and that you must help where you can. The term is derived from the Zulu phrase, "Umuntu ngumuntu ngabantu", which translates to “I am because you are”.
Listen in as Tarynne and host Sandra Rincon disc...2022-05-1119 minBrite IdeasEpisode 13: Employing Customer Knowledge Management for Alumni Relations SuccessFor this episode of Brite Ideas, we welcomed Dr. Anita Straujuma. Anita is the Executive Director at Riga Technical University Development Fund in Latvia. She completed her dissertation on knowledge management and alumni engagement.
Listen in as Anita and host Sandra Rincon discuss:
The importance of knowledge management and how to use it for measuring alumni relations success,
how to segment your alumni based on fields of engagement and levels of activity using the triple helix segmentation model,
how to improve alumni relations using customer knowledge management methods,
and more.Â
2022-04-1223 minCommunity SignalMaking Room for the Next Generation of Community ProfessionalsWhich community leaders helped you grow as a professional? Who in the industry do you study from or reference? On the last episode of Community Signal, our guest Mohamed Mohammed mentioned how his former manager, Joe Pishgar, helped him feel welcome in the industry. “You belong here” were Joe’s encouraging words to Mohamed, and this phrase signifies an ethos that Joe brings to his role as chief community officer for VerticalScope. Managing an organization of 27 full-time community pros, 30 contracted admins, and over 10,000 volunteer moderators across 1,200 sites, Joe understands the necessity of scale and delegation, but also realizes...2022-04-0455 minBrite IdeasEpisode 12: Defining Alumni EngagementFor this episode of Brite Ideas, we welcomed Dr. Kevin Fleming, Co-founder and CEO of Prosper Non-Profit Advisors. Kevin is an educator, researcher and thought leader with over 20 years of expertise in alumni engagement and non-profit management.
Listen in as Kevin and host, Sandra Rincon, discuss:
Defining engagement,
key components of alumni engagement,
the difference between output and outcome metrics.
2022-03-2333 minCommunity SignalDeepfakes in Your Community are InevitableThis conversation with Mohamed Mohammed, a community manager and a PhD student studying deepfakes, is timely. Just last week, a deepfake emerged attempting to spread misinformation that the president of Ukraine, Volodymyr Zelensky, was announcing surrender to Russia’s invasion. In that situation, preparation and rapid response helped minimize the spread of misinformation. So, what’s your community strategy against deepfakes? Mohamed recommends starting with learning from the information and experts in our field. He also shares an important reminder: As community professionals, while we may want to prevent all harms from happening, we simply can’t. However...2022-03-2148 minCommunity SignalProviding a Safe and Functional Community for Cancer SurvivorsOnline communities are can be essential for people impacted by illness. For those directly affected, their families, and support systems, these communities can provide a much needed place to share experiences, to vent, and to learn about different symptoms, treatments, and the intricacies of navigating the healthcare system. For our guest, Amanda Petersen, Planet Cancer provided such a community as she fought breast cancer in her early twenties. Amanda has since continued to be an active contributor and moderator in online spaces dedicated to providing a safe and functional community for cancer survivors. In this conversation, she tal...2022-03-0734 minCommunity SignalLeveling Up Your Community Team With Specialized RolesAs community leaders, we’re responsible for people. The people in our communities and the people that serve them. In this episode, Chris Catania, head of community at Esri, shares how he approaches planning for growth and specialization for his community organization, for his people, and for his own role. Chris is currently hiring for three roles, a community operations manager, a community manager for engagement and content, and a community manager for ArcGIS Ideas. Chris shares the responsibilities and scope for each of these roles, in addition to the challenges and advantages of hiring right now. In ad...2022-02-2135 minBrite IdeasEpisode 11: Harnessing Emotional Engagement for Successful Alumni RelationsFor this episode of Brite Ideas, we welcomed Richard Gillingwater, a Brand and Creative Communication Consultant at Emotional Branding Ltd.
Listen in as Richard and host, Sandra Rincon, discuss:
The definition of emotional engagement,
storytelling to encourage emotions that change behavior,
mapping a brand’s power of storytelling through archetypes,
and more.
2022-02-0824 minCommunity SignalMisuse of Community is Endemic in Web3By now, even if you’re not super well-versed in the terminology of Web3, you’ve probably encountered some of the conversation around its relationship with community. Like with any innovation or change in technology, there can and should be conversations about how Web3 will empower communities. However, we should also ask questions and think about how such change will impact communities, whether they embrace Web3 or not. For example, as Patrick and our guest, staff writer with The New Republic, Jacob Silverman discuss, NFTs may be empowering some artists, but for the DeviantArt community, it’s another way that they...2022-02-0749 min
The Enterprise Doctor Business ShowChris Bantock and Erika Moralez-Perez guest on The Business Show on Marlow FM 27th January 2022On The Business Show on Marlow FM on 27th January 2022, guests Erika Moralez-Perez and Chris Bantock Zoomed in from Spain and leafy Buckinghamshire respectively - connect with them at https://www.linkedin.com/in/chrisbantock/ and https://www.linkedin.com/in/erikamoralezperez/.Given the recent demise of Meatloaf, I chose two of his tracks today, starting with “You Took the Words Right Out Of My Mouth” – you can hear it, including the awesome intro, at https://youtu.be/_wO8toxinoc .I spoke first to Chris Bantock of Agency Local, a development community for the marketing and cr...2022-01-3138 minBrite IdeasEpisode 10: Why Alumni Ambassador Programs Are Essential for the Success of Alumni NetworksFor our first episode of 2022, we invited Karen de Man, Alumni Relations Officer at Erasmus University Rotterdam and Johannes Epping, Alumni Relations Project Manager at University of Groningen, to share insights and best practices from their alumni ambassador programs.
Listen as Karen, Johannes, and host, Sandra Rincon, discuss:
Why ambassador programs are essential to growth and success,
how to identify and cultivate ambassadors,
how to incentivize ambassadors,
how to empower and train ambassadors,
and how to evaluate the impact of ambassador programs.
2022-01-1934 minCommunity SignalOnline Community Building Lessons From Collaborative Board GamesWhen was the last time that you trusted your community with the responsibility of collaboration? In this episode of Community Signal, Matt Leacock shares lessons he’s learned while designing popular collaborative board games like Pandemic, Pandemic Legacy, and Forbidden Island. Matt also discusses how he leans on the board game community for his own games. In the pre-launch stages, he has rallied supporters to pre-order his games and prove demand. In the development stages, he’s openly shared rules documents, inviting feedback from fans. After a game launches, he also discusses the role that players have when it c...2022-01-1731 minCommunity SignalThe Elder Scrolls Online Community, and the Power of GuildsWhat metrics and indicators of success are you, your colleagues, and community excited about for 2022? Whether you’re hoping to better demonstrate the impact of the community on your business’ bottom line, foster safer experiences for your members across the communities they are part of, or want to focus on establishing better boundaries for you and your team, this conversation with Jessica Folsom, lead community manager at ZeniMax Online Studios, may provide some inspiration. Even without perfect end-to-end campaign attribution, Jessica discusses the impact of being a participant in the Elder Scrolls Online community and how certain attribut...2022-01-0337 minCommunity SignalBettering Health Outcomes Through Peer Support at Mayo ClinicDo you have a 60-second pitch for your community? In this episode of Community Signal, Colleen Young, community director for Mayo Clinic, raises the challenge of being able to deliver a concise and impactful pitch to other leaders at the nonprofit. “I’m just imagining finding myself in the elevator with this leader by happenstance and being able to finally say something just in two floors that we have. It’s really hard to be able to know what is going to motivate them to be excited about the community. I’m really struggling with that,” explains Young. Many, if not all o...2021-12-2035 minBrite IdeasEpisode 9: How to Provide Your Graduates Lifelong ValueFor the final episode of the year, we welcomed back Dr Maria Gallo, Founder of KITE – Keep in Touch Education and author of The Alumni Way, to discuss how to provide lifelong value to graduates.
Listen in as Maria and host Sandra Rincon discuss:
How institutions can provide a better experience for their alumni,
how institutions can provide lifelong value,
how to measure lifelong value,
the importance of an alumni from day one strategy,
and more.
2021-12-0628 minBrite IdeasEpisode 8: International Chapters and Their GovernanceFor this episode of Brite Ideas, we welcomed Martine Torfs, the Head of the Alumni Office at KU Leuven.
Listen in as Martine and host Sandra Rincon discuss:
Criteria for deciding if and when to create a chapter,
why is it essential to establish alumni chapters abroad,
how to identify and empower chapter leaders,
how to foster collaboration and knowledge sharing among different chapters,
and more.
2021-11-2433 minBrite IdeasEpisode 7: What Engagement Metrics Matter and WhyFor this episode, we welcomed Nik Miller, Partner at More Partnership—a leading consultancy firm that supports not-for-profit organizations, including universities, hospitals, theatres, museums, and the wider charity sector.
Grab a coffee (or beverage of your choice) and listen in as Nik and host, Sandra Rincon, discuss:
Why metrics are crucial for advancement professionals,
universally accepted frameworks for measuring impact,
metrics that all institutions should be tracking,
why internal sharing of information is critical,
predictive modelling,
and more!
2021-11-0230 minBrite IdeasEpisode 6: What Volunteers WantFor this episode, we welcomed Amber Cooper Jorez and Joan Steiger, Chapter Leaders for the University of Paris, to share their insights on what volunteers want.
Listen as Amber, Joan, and host, Sandra RincĂłn, discuss:
The importance of volunteering,Â
what motivates alumni to become volunteers,Â
how institutions can make volunteers feel valued,Â
how to cultivate great experiences for volunteers,Â
and more.
2021-09-2138 minBrite IdeasEpisode 5: How to Create a Strategy for Your Mentoring ProgramIn this episode, Juan Maldonado, Corporate and Alumni Relations Manager at Rotterdam School of Management, joined us to share how he put together his award-winning mentoring program.
Listen as Juan and host, Sandra RincĂłn, discuss:
The importance of end-user feedback and how to get it,
how to consistently deliver value to each stakeholder,
how to define (and measure) a mentoring program’s success,
and more.
2021-08-1027 minBrite IdeasEpisode 4: Engaging International Alumni as Strategic PartnersWe turned the tables for this episode and Sandra RincĂłn, who usually hosts the podcast, was on the receiving end of the questions from Daniel Whitmoyer-Bush, Strategic Accounts Executive at Hivebrite.
During this episode, Daniel and Sandra discuss:
The impact of globalization on higher education
The benefits international alumni bring to an institution
How international alumni benefit local economies
How to develop international alumni networks
And more
2021-07-1323 min
More Equity27. More Equity: Demystifying VC Interviews with Gabby Cazeau and Nicole DeTommasoWelcome to More Equity. In this episode, we have two Harlem Capital team members, Gabby Cazeau and Nicole DeTommaso, discussing early stage VC interviews. Harlem Capital has been on a mission to diversify not only the entrepreneurial ecosystem but also the investing ecosystem. In an effort to further our mission, Harlem Capital has launched the HCP Talent Platform on Hivebrite to provide access to career opportunities in the VC ecosystem to anyone we have and will interview in the first round of our internship interview process.  Listen in to get insight into VC interview structures as well as an i...2021-06-0435 minBrite IdeasEpisode 3: Why Mentoring MattersFor this month’s episode, we invited Clare Brownlie, Development Director at Oldham Hulme Grammar School to share her insights into how and why universities need to scale their mentoring programs.
Claire and host, Sandra RincĂłn, discuss:
Why mentoring programs are more critical now than ever,
how mentoring programs benefit everyone involved,
why universities need to do more,
how to scale a mentoring program,
and how to nurture mentors and mentees.
2021-06-0231 minBrite IdeasEpisode 2: Why Strategy MattersFor the second episode of Brite Ideas, we invited Andy Shaindlin, Vice President for Alumni Relations at Brown University, to discuss the importance of strategy.
Strategy has always been important to alumni relations programs, but it has now become indispensable to reevaluate current strategies and perhaps even reimagine new ones.
Listen as Andy and host, Sandra RincĂłn, discuss:
The definition of strategy,
why strategy matters,
the best way to develop a strategy roadmap,
how to build a "case for support" for alumni relations strategy and engage internal stakeholders in the process,
and more.
2021-03-3028 minBrite IdeasEpisode 1: Lockdown and Alumni RelationsFor this first episode, we invited Dr. Maria Gallo, Founder and Principal of KITE – Keep in Touch Education, a social enterprise that focuses on the transformative potential of alumni connection through research and educational initiatives, to discuss her recent study on the impact of the COVID-19 lockdown on alumni relations.
Listen to Maria and host, Sandra RincĂłn, discuss the results of the study, what they mean for the future of alumni relations, and the importance of self-care during these unprecedented times.2021-03-3034 min
In Before The Lock🔓 31: Relatable painPreparing for crises in your community before they happen, acting (or not) in the moment, and recalling some of our most painful/hilarious brushes with drama. Community Industry News: David Spinks' new book: The Business of Belonging: How to Make Community Your Competitive Advantage Bevy raised Series C $40m from black and women investors Atlassian Community 2020 Year In Review Joceyln Hsu promoted to Sr. Manager, Community Engagement at PicsArt MarLiz De Leon joined QuickPro Professional Training Academy as Community Manager Olivier Le Pord joined PTC as Director of Online Community Laura Nestler joined Reddit as VP of Community...2021-03-301h 30
In Before The Lock🔓 30: A nice, big, warm hug between Marketing and CommunityHow Community and Marketing teams can partner together to attract new prospects, convert them into paying customers, and educate them about new product offerings to drive shared value. Community Industry News: Tesla shutting down their forum in favor of “social hub” CMX Community Apprenticeship Rosie Sherry joins Orbit as their first community hire Amanda Boyle joins Github as Community Strategy Sr. Mgr Paola Johnson promoted to Head of Community & Customer Advocacy at Thoughtspot Kerri Williams joins Workday as Manager, Community Experience Job: Community Engagement Manager at Workday Rachel Makool promoted to Director, Community Experience at GoDaddy Ed Giansante joins...2021-03-161h 24
In Before The Lock🔓 28: Keeping you out of prisonPartnering with Legal for all of your community needs, staying out of prison, and an egregious misuse of the Salesforce blue cloud logo. Community Industry News: CMX 2021 Community Industry Report Community-Led Pledge Working With Legal A checklist for how to partner with Legal Sponsored by: Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities. Grow your community and prove ROI with Orbit, the community experience platform that puts members first 2021-02-161h 07
In Before The Lock🔓 23: Be bold. Be brief. Be gone.How to effectively engage Executives to sell the idea of community, gain their buy-in, and partner for success. Gaining Executive Buy-In: 3: Sell the why 21: Everybody wants the big title “Sell me this pen.” Brian’s IS-CL presentation How to stall in a meeting Sponsored by: Localist’s community event platform gives you the tools to connect, grow and engage your community. Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities. 2020-12-081h 08
Political Pharmacist PodcastEpisode 64 - Pharmacists Can Review Prescribers on RPhAllyHave you ever wished that you could see what other pharmacists think about a physician or prescriber?
Now you can!
Shawn Bjorndal, the founder of RPhAlly, joins me to discuss the new platform he designed and how he has made it easy to review physicians and other prescribers in your area anonymously! I truly believe this is a great idea and could be a huge game changer for how pharmacists help communicate between each other, without any fear of retaliation.
If you enjoy the episode, or even think it sounds like a good idea, I highly encourage you to go...2020-12-0424 min
TargetOutcome with Steve GradyS5:E14 Networking Stage in the Powerglass PipelineIn this episode we discuss the Network stage.
Concept 1 - In this stage you create ways to have your Clients network with each other and prospects. On-line, user groups, symposiums/trainings, etc. Provide ways for Clients to send referrals. You develop systems and techniques to promote Network Effects that can lead to an improved Client experience as more people purchase, also encourages new prospects as they look to benefit from purchasing.
Concept 2 - Client and Prospect Watering Holes - Identify and understand the following:
•Where do you customers get or exchange their information?...2020-09-1313 min
The UnNoticed EntrepreneurHow can a University build a loyal and vibrant alumnus when students can't get to campus?Get Noticed! Send a text.Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public...2020-09-0301 min
The UnNoticed EntrepreneurHow can a University build a loyal and vibrant alumnus when students can't get to campus?Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences...2020-09-0301 minThe UnNoticed EntrepreneurHow can a University build a loyal and vibrant alumnus when students can't get to campus?Get Noticed! Send a text.Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public...2020-09-0219 min