Shows
The Know Like & Trust Show with Britney GardnerRandom Acts of ContentOn today's episode host Britney Gardner delves into the concept of "random acts of content," also known as "spray and pray posting." She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create content that truly resonates...2024-01-2916 min
The Know Like & Trust Show with Britney GardnerCreating a Category of One Brand Experience with Terrica StrozierHost Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time. Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episode offers practical advice for business owners looking to elevat...2024-01-0825 min
The Know Like & Trust Show with Britney GardnerThe Downside of Repurposing: Understanding the Pitfalls and Benefits for Micro BusinessesIn this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience.2023-12-1116 min
The Know Like & Trust Show with Britney GardnerThe Content Easy ButtonIn this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients. We cover soloists and content creation: Importance of content for soloists Challenges faced by soloists with limited time and a small client base Embracing a content creation process for continuous business growth2023-11-2012 min
IntrovertpreneurWhat Does Content Consistency Actually Mean? with Britney GardnerIf you’ve been in business for any length of time, you’ll have heard the phrase “be consistent with X, Y, Z”. And, so often we find ourselves scratching our heads at this, because it doesn’t really explain much to us! After all, consistency is different for everybody and so my guest today is going to be discussing with me all about finding the level of consistency that works for you, the content types that make you feel good and leading a life-first business! My guest today is Britney Gardner, host of The Know, Like & Trust Show...2023-11-0926 min
IntrovertpreneurWhat Does Content Consistency Actually Mean? with Britney GardnerIf you’ve been in business for any length of time, you’ll have heard the phrase “be consistent with X, Y, Z”. And, so often we find ourselves scratching our heads at this, because it doesn’t really explain much to us! After all, consistency is different for everybody and so my guest today is going to be discussing with me all about finding the level of consistency that works for you, the content types that make you feel good and leading a life-first business! My guest today is Britney Gardner, host of The Know, Like & Trust Show podcast and creato...2023-11-0926 min
The Know Like & Trust Show with Britney GardnerImage Presentation in Content with Angela FosterIn this episode of The Know, Like & Trust Show, host Britney Gardner interviews Angela Foster, a petite style coach, on the topic of image presentation in content. They discuss how to create a wardrobe that represents personal or business brands, choosing comfortable yet professional outfits for video content, and the importance of breaking down different aspects of our lives into "buckets" for easier wardrobe management.2023-11-0626 min
Big Fun Content3 Creative Ways to Reuse Content so You Don't Ghost Your Audience with Britney GardnerHave you ever purchased something in a big launch, or a fun sale, only to never hear from the creator again... Until months later when you suddenly are on a list that you feel no connection to or engagement with? You've been ghosted 👻
Britney Gardner is here with me today to share some specific, simple strategies on how to keep content flowing from launches to the everyday, without disappearing from your audience.
In this episode, Britney and I talk about:
What is Uncommon Content?
Balancing launches with showing up...2023-10-3130 min
The Know Like & Trust Show with Britney GardnerThe Impact of Search Intent on Building Know, Like, and Trust in Online RelationshipsHost Britney Gardner discusses the importance of search intent in creating long-form content for solopreneurs and small team service businesses–acknowledging how different it is for us versus different business models. She explains what search intent is and how it can help build trust with your audience and improve your content’s visibility on search engines. Stay tuned for an exciting announcement at the end of the episode.2023-10-1618 min
The Know Like & Trust Show with Britney GardnerStorytelling: Connecting with Your Audience in a Noisy World with Jay AcunzoIn today’s episode, our host Britney Gardner sits down with Jay Acunzo, an acclaimed author, speaker, and creator of the Creator Kitchen membership group. Jay shares his insights on the power of storytelling for connection and how it can elevate your content to make it truly irreplaceable. Join us as we delve into Jay’s unconventional choices, refreshing content creation strategies, and mission to help aspiring storytellers find their unique voice. Get ready to step out of your comfort zone and embrace the posture of a storyteller as we dive deep into the art of creating compelling content. Let’...2023-10-0231 min
The Know Like & Trust Show with Britney GardnerOverwhelmed by Content Creation? Tips for Regaining Control and BalanceIn this episode of The Know Like and Trust Show, host Britney Gardner explores the unhealthy side of content creation. She discusses the pressure to constantly create content, the importance of aligning with the type of content you enjoy producing, the need to offer valuable and thought-provoking content to win audience attention, and the ever-changing nature of marketing that requires continuous testing and adaptation. Follow along with the three main points of this episode: Content creation shouldn’t feel hard What to do when it does feel hard Attention shouldn’t be easy2023-09-2515 min
The Know Like & Trust Show with Britney GardnerThe Internet Personalities Are Lying To Us (About How To Build Your List)In today’s episode, we tackle the topic of email list building for service providers and debunk some of the common advice given by popular internet personalities. Britney dives into why most of the advice on list building is garbage and how it’s important to question the “girl next door” approach. Get ready for a deep dive into the world of online business and learn the truth about building an engaged audience. We cover: the deceiving nature of internet personalities when it comes to list building the list-building audience-building FAQ debunking the “girl next door” persona and other internet personality 2023-09-1823 min
The Know Like & Trust Show with Britney GardnerContent Lessons from the Trenches: Insights from Enduring Bad Podcast PitchesIn this episode, host Britney Gardner discusses the lessons she learned about content from bad podcast pitches. She emphasizes the importance of focusing on how one can help the audience and not just promoting oneself. She also highlights the need for pitch research and avoiding asking the host to do unnecessary work–which translates directly into how you craft your content plan to engage with your audience. Listen in as we cover: The challenge of asking the audience to give their time to consume content The connection between bad podcast pitches and creating better content Understanding the audience’s pers...2023-09-1120 min
The Know Like & Trust Show with Britney GardnerA Step-by-Step Content Plan for Service Providers: From Buzz to ActionIn this episode of “The Know, Like & Trust Show”, host Britney Gardner discusses the importance of a content plan for service providers. She explains how content can help build client relationships, establish expertise, and fill the gap between one-on-one interactions. The episode guides listeners through creating a complete content marketing plan tailored to the needs of service providers.2023-08-2816 min
The Know Like & Trust Show with Britney GardnerWhat Is Uncommon Content?In this episode, Britney Gardner debuts “Uncommon Content” and discusses the importance of crafting unique and thought-provoking content to stand out in a sea of sameness. She shares her content framework for established business owners online. She explains why she chose the term “uncommon” and highlights the value of having a distinct voice and approach online.2023-08-2115 min
The Know Like & Trust Show with Britney GardnerWhat is Content?What is Content? That’s the main question answered in this episode of “The Know, Like & Trust Show.” Host Britney Gardner explores the difference between social media and content marketing. She discusses the importance of storytelling and building trust through engaging content, while also highlighting the role of social media in amplifying a brand’s voice and driving traffic to valuable content. She offers insights, anecdotes, and even a workshop to help listeners effectively utilize both strategies in their marketing efforts. We cover: Differentiating Social Media and Content Marketing People trust individuals, not companies Using social media to share other content...2023-08-0712 min
The Know Like & Trust Show with Britney GardnerCommitting to Consistent Content: What It Takes to Show Up for Your AudienceIn this episode of The Know, Like & Trust Show, host Britney Gardner discusses the importance of consistently showing up with strategic content. She explores the necessity of finding one’s unique voice, measuring content performance, and overcoming obstacles to regular content creation. She strongly encourages listeners to reflect on what it would take for them to commit to a content strategy and create impactful content for their audience. Listen in as we cover these ideas and themes: Consistently showing up with strategic content is important. Finding one’s unique voice and measuring content performance are key. Britney shares her successful fram...2023-07-3112 min
The Know Like & Trust Show with Britney GardnerThe Ultimate Guide to Pinterest SEO for Small BusinessesOn this episode host Britney interviews Julia Bocchese, an SEO and Pinterest consultant for creative small businesses. Julia shares valuable insights on the importance of being active on Pinterest and the effectiveness of diversifying lead generation strategies. Listeners will learn about optimizing Pinterest rankings through keyword incorporation, creating specific and informative boards, and providing detailed yet concise descriptions. Julia also discusses the importance of clear and legible graphics and targeting specific keywords for pins. Additionally, she advises on the use of freebies to grow email lists, tracking data and identifying issues with the email sign up process...2023-07-2425 min
The Know Like & Trust Show with Britney GardnerThought Leadership: AI Strategies for SuccessJoin Britney Gardner as she explores the concept of thought leadership in the age of artificial intelligence (AI). She highlights that thought leadership isn’t about claiming personal ownership over every idea; rather, it involves taking inspiration from others and utilizing their insights to fuel transformative discussions about the impact of AI on leadership. Drawing an analogy to a mosaic or kaleidoscope, Gardner explains how she views herself as a constant rearranger and connector of ideas. She covers: * How to form your thought leadership * What role AI can play in sharing your thought leadership through content * What AI...2023-07-1721 min
The Know Like & Trust Show with Britney GardnerMoving from 'Nice to Have' to 'Must Have'On this episode of The Know, Like & Trust Show, host Britney Gardner dives into the idea of moving from “nice to have” to “must have” in your business. She discusses how great content is essential to getting your audience to care about your product or service and also delves into Southwest Airlines’ systems breakdown and how entrepreneurs can avoid similar mistakes in their smaller businesses. The episode also addresses defining a specific group of service providers online. Tune in to this episode to learn how to prioritize your business investments and make your services essential to your clients. L...2023-06-1924 min
The Know Like & Trust Show with Britney GardnerUnder Promise, Over Deliver: The Know, Like, and Trust FactorIn this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.2023-06-1324 min
The Know Like & Trust Show with Britney GardnerFinding Your Voice: The Process of Standing Out in a Sea of Sameness #245On this episode of The Know, Like & Trust Show, host Britney Gardner and guest Eliya Finkelstein discuss the importance of finding your unique voice in content creation. Finkelstein shares her journey of struggling to stand out in a sea of sameness to eventually ramping up her personality and voice, which led to her becoming more confident in her content. She recommends starting with small steps and building upon them to gradually develop a unique style. The episode also touches on the use of AI tools in content creation and the importance of staying true to brand identity. Eliya Finkelstein's...2023-06-0537 min
Joyous Profits Live Coaching Podcast179. Thought Hygiene and How It Improves Overwhelm w/ Britney GardnerBritney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method, helps established multi-six-figure biz owners craft evergreen content that nurtures their audience between launches. She translates humans (and all their messy feelings) into a measurable, lead-generating visibility plan that makes it easy to show up consistently.
Main Business Issues:
Navigating the frustration and overwhelm in balancing personal life with business
Britney’s Key Insights And Takeaways:
Britney was having a hard time finding the balance between her demands at home and the demands of her...2023-05-3150 min
Permission to Kick AssBritney Gardner: What the #&@$ Should I Talk About?Overwhelm, personal issues… fill in the blank. It happens to all of us at some point, and we’re forced to take a step back from our biz (read: sometimes we fall off the face of the planet). If you’ve been feeling guilty about not showing up, or stuck on what to say to your people, Britney and I are here to show you how to slide back into the groove. Listen now!Can’t-Miss Moments From This Episode:Blink and you’ll miss it: I don’t know about you, but I’m kinda flabbergasted...2023-05-2446 min
The Know Like & Trust Show with Britney GardnerThe Power of Omnichannel SEO: Mastering Your Marketingauren Wood is a website expert and certified master marketer specializing in getting her clients seen and noticed online. She and host Britney Gardner discussed how to boost SEO in little areas, leading to a conversation about Omnichannel SEO. Understanding it is key to helping businesses transition from a brochure-style website to one that builds trust and moves customers through the buyer’s journey. To do this, Lauren suggested taking existing work and placing it in effective locations, while also providing quick and easy answers to people’s questions. She also emphasized the importance of repurposing content to various platforms, call...2023-03-2721 min
The Know Like & Trust Show with Britney GardnerBuilding Trust in a Scammy World with Maggie PattersonMaggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics. “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive because each one of us is going to have a different set of ethics, different set of values. And where I land on that and where you land on that, Britney, might be slightly different. And that doesn’t mean that you are bad. It jus...2022-12-2627 min
The Know Like & Trust Show with Britney GardnerAction Cures Fear: How to Overcome Imposter Syndrome with Content Marketing #219In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: How action cures fear and why content helps cure impostor syndrome The two layers of impostor syndrome How showing up will help you refine your frameworks2022-12-0515 min
The Know Like & Trust Show with Britney GardnerHow to Overcome Marketing FatigueIf you’re struggling with marketing fatigue, this episode of the Know, Like & Trust Show with Britney Gardner is a must-listen. I’ll walk you through a time when I had a problem with marketing fatigue. I found I was doing a lot of work, but not seeing the desired results. When I decided to take a step back, I realized how much of what I was doing wasn’t actually necessary. I learned how to pare down my marketing activities, set boundaries, and focus on the important things. It’s made a world of difference in my business and I’m...2022-10-1714 min
The Know Like & Trust Show with Britney GardnerWhy I'm Not Running Facebook Ads Right NowIn this episode of the Know Like and Trust Show, Britney Gardner explores why Facebook ads aren’t dead, why organic marketing has to be in place before paid marketing, and why she isn’t running ads right now. I’m not running Facebook ads right now, and I wanted to share why. You’ve probably heard that ads are dead, but they’re not. Bad ads are dead. I’m not running ads because I don’t know the goal of my ads. I could run ads to build my list, but what’s the point of a big list if I ca...2022-09-1216 min
The Know Like & Trust Show with Britney GardnerContent Bucket Creation in 2022 #200Hey there, everybody. Today the Know, Like & Trust Show is celebrating its 200th episode. We have shared so many valuable tips and tricks along the way, but I realized we have not spoken about content buckets in a long time. Content buckets are something that can be invaluable to your business and content creation, but there's not a great free resource out there that I have found on the topics. So today I want to talk about how to create your content buckets so that they work for you and the growth of your business. Tune in for more...2022-07-1820 min
Virtually FAMOUSShow Up System with Britney GardnerConnect with Louise here.Get Britney's and Louise's bundle below.Boost Your Business Bundle LinkConnect with Britney Gardner on Instagram here. Hosted on Acast. See acast.com/privacy for more information.2022-06-0912 min
The Know Like & Trust Show with Britney GardnerBusiness During a Crisis #190Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about what to do with your business when a crisis strikes. This episode will help if you prepare on time, and by that, I mean having business systems running and content strategy planned out. Also, maybe the most crucial non-business thing is having some friendly faces by your side. Enjoy! Topics What to do with your business during a crisis A recent personal trauma Britney experienced and how that affected her business What you can do to...2022-05-0920 min
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurHelp them buy into you so they can buy from you, with Britney GardnerCreating content is a struggle for many. Creating content which works is something most people find challenging. This week my guest on the show is Britney Gardner and we're going deep into how we can not just entertain people, but attract them into our business and impact their lives.About BritneyContent & marketing strategist Britney Gardner helps online service businesses stop being the world’s best-kept secret & build brand awareness so they can make a difference in more lives.https://britneygardner.com/----Get your copy of my Personal Br...2022-04-1132 min
Craig Swanson Guest AppearancesThe Know Like & Trust Show with Britney Gardner: How to Scale a Personal BrandBritney Gardner’s podcast, The Know Like & Trust Show, is a podcast that I can find myself listening to for hours. She's smart, grounded, and has genuine conversations that go deep into the world of personal branding — from both the business side of tactics and marketing, as well as the personal side of meaning, purpose, and ultimately making business decisions that support building the life a person values.
I could pull favorite quotes from almost any part of our recent conversation, but I love this section about ten minutes in that gets into the nitty-gritty side of the brand consequences we f...2022-02-2800 min
The Know Like & Trust Show with Britney GardnerUsing Content As A Course Lead-InIn today's episode I'm going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I'm going to talk about. Topics discussed in this episode: The fallacy of the content runway and how far ahead Britney thinks you should plan When you need to start your content runway The importance of consistency in your content How to create an open loop in your content that leads to your offer or course2022-01-2416 min
The Know Like & Trust Show with Britney GardnerBeing Intentional: Your Content Isn't a MaybeHey hey everyone. Happy New Year, I'm excited to be here. This episode is the first one that I've actually recorded since the new year has started. Today we are going to talk all about being intentional. I'm not a "new year, new me" person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let's talk about being intentional with your content! Topics discussed in this episode: Why you have to be intentional with your content, especially if...2022-01-1015 min
The Know Like & Trust Show with Britney GardnerShort Attention Span MarketingToday we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Topics discussed in this episode: Predictions for 2022 social media trends and Britney's thoughts on them Short attention span marketing and how you can make it work for you Why entertaining content only helps your audience if it leads your audience to the ultimate goal: you How you can still infuse your personality into short attention span marketing2021-12-2709 min
The Know Like & Trust Show with Britney GardnerMarketing Lessons From a MoveToday we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn't sound like it's going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. Topics discussed in this episode: All the ways Britney ran her house move the opposite of how she coaches her marketing clients How Britney got ideas from her carpet cleaner and movers to add to her own business Why your business might relate to supply chain issues more than...2021-12-1313 min
The Know Like & Trust Show with Britney GardnerInclusive Marketing + Shoulder ClientsToday we are talking about inclusive marketing and shoulder clients. Some of the concepts I'm going to be talking about are very specific, and maybe even feel exclusionary -- they're not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select you is important Why Britney does not like the term "Ideal Client Avatar" The four levels of clients as Britney sees them Going beyond the ideal client avatar and to the best client profile What a shoulder client is Why it's important to be...2021-11-2218 min
The Know Like & Trust Show with Britney GardnerThe Difference Between SEO Content and Social Media ContentOne of the big mistakes I see on social media is people using way too much informative content. So today we are going to break that down and talk about the difference between SEO content and social media content. I know this sounds like a lot, so let's dive in. Topics discussed in this episode: What to think about as we begin the last quarter of the year How to use podcasting to boost your SEO The big content mistake that Britney is seeing people make on social media Which content to put on your social media and which...2021-09-2713 min
The Podsquad Show - Conversations with Podcast Managers & PodcastersBritney Gardner and Haley HatcherAs a business owner, some days it feels like there are just too many hats for one person to wear, am I right? I think maybe that’s why I appreciate conversations like the one I have for you this week. It’s reassuring to hear a reminder that we don’t have to wear all the hats and do all the things from other podcast teams who have built a partnership that works. We get to choose! I’m excited to introduce you to Britney Gardner and...2021-09-0721 min
The Good Business WitchBeing Present vs. Actually Showing Up, with Britney GardnerContent & marketing strategist Britney Gardner helps online service businesses stop being the world’s best-kept secret & build brand awareness so they can make a difference in more lives. In this episode, we dive into visibility and the difference between being present and actually showing up in your business and your life. Find Britney online at: BritneyGardner.com Instagram: https://www.instagram.com/iambritneygardner/ Facebook: https://www.facebook.com/britneygardner LinkedIn: https://www.linkedin.com/in/britneygardner/ 2021-08-3124 min
The Know Like & Trust Show with Britney GardnerOpen Loops and Curiosity In ContentToday we're going to be talking about open loops and curiosity in content. Specifically, I'm going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: -Building a loyal audience that isn't just consuming your content, but buys your paid products -The importance of using open loops in audience-facing content -Britney's thoughts on email open rates and other analytics you should maybe focus on instead -Pruning your email list regularly even though it feels scary -Why the...2021-08-1617 min
BeBrilliant-EnjoytheJourney PodcastBe Brilliant - Enjoy the Journey w/Britney GardnerMy guest, Britney Gardner translates humans (and all their messy feelings and desires) into marketing. She is the Creator of The Badass Brand and host of The Know, Like & Trust Show podcast. Britney shares some amazing takeaways on how to start using your branding in incredibly effective ways to serve the clients who are looking for you, your expertise and your superpower. Visit her website for her free gifts: http://Britneygardner.com2021-06-1718 min
The Know Like & Trust Show with Britney GardnerSpring Cleaning Your BizToday on the show we're going to Marie Kondo our businesses. We'll be talking about a little spring cleaning for your business, specifically as it relates to your tech stack and your value ladder. Topics discussed in this episode: The importance of taking a step back in our business to revisit all of our tools What a sunken cost is and how to prevent them in your business Recurring costs vs one time costs and the specific software that Britney uses in her business Prioritizing money investments and time investments The information that you need to have in order...2021-06-0716 min
The Know Like & Trust Show with Britney GardnerBuilding Trust Online (In A Scammy World)Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today's episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics. TOPICS DISCUSSED IN THIS EPISODE: "Business as usual" tactics that dismantle trust Examples of untrustworthy marketing and what we can do instead Comparing the online business world with traditional sales and marketing Alternatives to "bro marketing" Messages and red flags to keep an eye out for...2021-05-0324 min
The Know Like & Trust Show with Britney GardnerDesigning a Course That Actually Teaches with Katie M. SmithBritney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own. TOPICS DISCUSSED IN THIS EPISODE: The three steps in the Understanding By Design process The first question you need to answer before starting to create a digital info product How to choose the starting point for your course or product–and why it's a lot like niching Katie talks about altering Bloom's Taxonomy from the education field to course creators online The four st...2021-04-0525 min
The Know Like & Trust Show with Britney GardnerTie Your Why To Numbers and Visuals with Dawn FosterMarketing consultant Dawn Foster started on the art and design side of marketing before moving to the strategy side and marries the two in a unique that provides a secret sauce perspective on marketing campaigns. TOPICS DISCUSSED IN THIS EPISODE: One of Dawn's secret weapons: that she understands both the creative and analytical of marketing When trying to make it to the next level of growth, a lot of solopreneurs forget to focus on the "why" of their brand Putting your "brand why" upfront helps people connect to you Dawn details the ways in which you can...2021-03-1523 min
The Know Like & Trust Show with Britney Gardner3 Reasons Your Offer Failed (That Have Nothing To Do With Your Content)As more people step into the online learning industry, we need to ensure we're putting out GOOD offers. But even with a good offer, there's no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself. TOPICS DISCUSSED IN THIS EPISODE: The online learning industry is exploding as a result of pandemic life, but it doesn't mean we have better courses out there Why you need more than courage and guts for a successful offer The three things to focus on so your offer is...2021-03-0819 min
The Know Like & Trust Show with Britney GardnerThe Speaker's Checklist: What 3 Things You Need To Know with Robbie CrabtreeTrial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story. TOPICS DISCUSSED IN THIS EPISODE: How a big courtroom win led Robbie to take Performative Speaking beyond the law community Competitive storytelling- what it is and what it does for us in today's noisy online world How storytelling transcends screens, whether it's a movie or Zoom meeting The three things you need to think through before starting a Facebook live, a story, webinar, etc: your goal, the emotion...2021-03-0130 min
The Know Like & Trust Show with Britney GardnerStrong Marketing: How to LeadWe explore the parallels between great movie speeches and how to be a leader in your marketing. We cover the relationship between you, the marketer, and your audience, how to pitch yourself as a podcast guest, and the importance of your one thing. TOPICS DISCUSSED IN THIS EPISODE: The great response I got from the episode on showmanship Using great movie speeches as inspiration for marketing lessons My rant on awful podcast pitches–and how I'm going to be stronger in my response from here on out Why strength in marketing means you need to be really clear on th...2021-02-2219 min
The Know Like & Trust Show with Britney GardnerPinterest for Digital Product Creators with Nicole SaundersNicole Saunders of Saunders Says brings us through the basics of using Pinterest for your business, with an emphasis in course creators and digital info product sales. TOPICS DISCUSSED IN THIS EPISODE: Most people think of Pinterest as social media, but it's actually a visual search engine Since people go to Pinterest to solve problems, they don't realize they're being marketed to While "how-to" content isn't great for Instagram, it's perfect for Pinterest The importance of spinning the positive on Pinterest Pinterest's goal is to send people to your website, unlike social media platforms that want to keep people...2021-02-1524 min
The Know Like & Trust Show with Britney GardnerReaching Your Business PotentialLeaving the "status quo" crowd behind and aiming for true excellence in your business, based on quotes from J.M. Barrie, John C. Maxwell, the Rubik's cube, and personal achievement. TOPICS DISCUSSED IN THIS EPISODE: Why the topic for this episode has been collecting dust on my social calendar for three months My theory on why entrepreneurs have self-evaluation moments more than the average population The "beige people" concept What it's meant to me, finally putting together a message that encompasses the things I'm really good at Why my son's Rubik's cube adventure spurred me to share...2021-02-0816 min
Entrepreneur ConundrumEC 46 : with Britney Gardner help you go from one to one to one to manyVirginia [00:02:31] What do you like most about the work that you're doing?Virginia [00:13:22] So who's an ideal client for you?Virginia [00:15:56] How do you get in front of those people? Like, what do you do to them? Virginia [00:20:02] Which I think a lot of people would have preferred to rather than spending so much time on their visibility. Virginia [00:22:00] Do you have any roadblocks that are holding you back from your goals? Virginia [00:25:17] You. What we can say is your biggest challenge right now?Virginia [00:26:48] What's the best advice that...2021-02-0834 min
The Know Like & Trust Show with Britney GardnerNiching Your Online Business with Lisa PrincicScaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa's obsession with niching comes from her own struggles with defining a niche in her business Her experience of receiving more traffic as a general business coach, but more clients as a niched strategist Lisa's years of frustration over not getting found Why it's so hard to develop a visibility strategy on general topics Lisa shares three distinct methods...2021-02-0128 min
The Know Like & Trust Show with Britney GardnerRemoving Showmanship From Your BusinessThe intersection of bro-marketing tactics and The Greatest Showman can help inform online businesses with marketing decisions, overcoming Imposter Syndrome, and leaving behind bad decisions in the past. TOPICS DISCUSSED IN THIS EPISODE: We start off the discussion by talking about Bernie memes and how on-brand they are How the trifecta of a Clubhouse discussion, The Greatest Showman movie, and a job listing made me realize how rampant "bro-marketing" can be even in the businesses of those I know The advent of showmanship in online marketing Some of the hallmarks of bro-marketing: spray and pray advertising, paying VAs $5/hr...2021-01-2516 min
The Know Like & Trust Show with Britney GardnerThe Tools Of Authentic, Automated MarketingRunning an efficient online business takes both a good tech stack and the strategy to use your tools well. Listen in as I dive through the changes I've made in my software and tools over the last year–and how I'm saving money with better automation along the way. TOPICS DISCUSSED IN THIS EPISODE: Why different software, tools, and platforms are better for different kinds of people The importance of your tech stack playing well together Why starting an online business appears easy on the budget–until it doesn't The transition from one-time business costs to subscription business costs I go...2021-01-1816 min
The Know Like & Trust Show with Britney GardnerBig, Hairy, Audacious Goals and Business Growth with Bill FlynnBusiness growth advisor Bill Flynn talks about how "regular" business owners can use the concept of the big, hairy, audacious goal to build their brands. TOPICS DISCUSSED IN THIS EPISODE: We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal A goal has a tangible plan and path, and BHAGs often don't Why you'll regret decisions if you're just growing for growth's sake The two beacons that can ground you as your business grows Bill shares some "small giants" stories of companies that make the deliberate decision to...2021-01-1130 min
The Know Like & Trust Show with Britney GardnerKnow, Like, and Trust in 2021: The New MinimumIt wasn't all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor. TOPICS DISCUSSED IN THIS EPISODE: Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward What my...2021-01-0412 min
The Know Like & Trust Show with Britney GardnerHow to Build A Brand Story That Connects with Nadda AdamjeeBranding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and TOPICS DISCUSSED IN THIS EPISODE: How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content Why following someone else's formula–even if they're successful–might not be the right path for you Nadda's own "post for the sake of posting" content struggles led to something great The difference between macro stories and micro-stories Why the most "normalized" things of your life are often the easiest ways to connect on social media How Nadda uses...2020-12-2825 min
The Know Like & Trust Show with Britney GardnerAuthentic, Automated MarketingHow to look at all the separate pieces of your business from a holistic point of view and create an authentic, automated marketing plan. TOPICS DISCUSSED IN THIS EPISODE: The concept of holism applied to an online business Thinking about your business from a 30,000 foot view What happens when a piece of your marketing "dead ends" a potential client Two easy ways to connect your freebies or lead magnets to other areas of your business Why sometimes you join a program even if you already know the content within How shiny object syndrome can make your marketing less effective...2020-12-2111 min
The Know Like & Trust Show with Britney GardnerExpanding Culture As You Scale with Raul Hernandez OchoaRaul Hernandez Ochoa of Do Good Work dives into growing your brand culture with your business as you scale. We cover the pitfalls on both the team level and the product level as well as how to incorporate your core values into the daily minutiae of TOPICS DISCUSSED IN THIS EPISODE: Raul talks about scaling with a holistic approach and taking into account more than just profit Why culture and brand go hand in hand together Thinking of a brand and branding as a living thing What to pay attention to as you expand your team How you treat...2020-12-1423 min
The Know Like & Trust Show with Britney GardnerAdding Delight Into Your BusinessAs we enter the close of 2020, it's time to take a look at companies that are doing an excellent job of delighting their clients–and how the online business industry can take lessons from without entering a "keeping up with the Joneses" war. TOPICS DISCUSSED IN THIS EPISODE: Why delight should be your focus when it comes to building relationships as an online business Swag and welcome gifts are not the only way to add delight–and how they can hurt you if not used strategically How the Red Cross went from being the most annoying thing in my life...2020-12-0717 min
The Know Like & Trust Show with Britney GardnerThe Coach's Content Problem with Tamika AuwaiTamika Auwai, owner of Orisha Creative, talks about the coach's big content problem and how to prioritize nurture content by tying it to filling your programs in advance. TOPICS DISCUSSED IN THIS EPISODE: How Tamika moved on from a lackluster business to the content agency she now runs The big gap of content creation that Tamika noticed in a 7-figure coach's business Why Tamika first created her content structure Even though Tamika knew the value of nurture content, she had to find a way to tie it to gaining clients before her clients could prioritize it Tamika's take on...2020-11-3026 min
The Know Like & Trust Show with Britney GardnerVisibility + Strategy = MoneyThe money formula you need to know as an online service business owner, especially in a year where new entrepreneurs are flooding the online business world. TOPICS DISCUSSED IN THIS EPISODE: Why being in a different niche doesn't necessarily mean you have different problems The need for more nurturing in today's marketing climate Why the things you WANT to be known for aren't necessarily going to bring in the right clients Systematizing and automating your marketing is a must for online businesses Why generic content ideas are not just lazy, but can actually hurt your business and your ability...2020-11-2322 min
The Know Like & Trust Show with Britney GardnerHow to Build Trust with Stace CaseriaStace, a writer by training and background, talks about how to build trust and why every brand from solopreneur to large corporation needs to operate with caring and emotion. TOPICS DISCUSSED IN THIS EPISODE: Stace gives an overview of the different components of trust, alignment of interest, credibility, a track record, and caring How to transition from being a caring person to building a caring business that embraces vulnerability Trust can increase the speed of decisions Why trust can be such a conversation killer and deep topic What decision friction does to your buyer process and how you can...2020-11-1633 min
The Know Like & Trust Show with Britney GardnerIt's Your Responsibility to Get Your Message OutIf you've got the passion and determination to be an online biz owner, you need to embrace your responsibility in getting your message out. Visibility hinges on you, and this episode goes through the why behind it and how to overcome feelings of vulnerability that come with showing up in a bigger way. TOPICS DISCUSSED IN THIS EPISODE: Mission-driven, service-based online businesses always come from passion, from a calling With that calling comes a responsibility to get your message out there in a strategic way Your visibility plan can be the start of a positive ripple effect Why living...2020-11-0916 min
The Know Like & Trust Show with Britney GardnerThe Onboarding Secret Weapon with Kristen WestcottKristen Westcott guides us through the must-haves in the onboarding and offboarding process for both coaches and consultants. TOPICS DISCUSSED IN THIS EPISODE: Kristen intros the idea of focusing on onboarding and offboarding Why a long launch period means you need to double down on the onboarding process Kristen shares a good "pre-module" to give course buyers something to do before your program begins Why setting guidelines around posting and support help both parties feel better The "housekeeping" content that most course creators overlook Why a good onboarding process increases the overall value of your course or program A...2020-11-0226 min
The Know Like & Trust Show with Britney GardnerStop Making These 4 Content MistakesOnline service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid. TOPICS DISCUSSED IN THIS EPISODE: Why making (simple) content mistakes can harm your business The danger of content that blends in Why backing up your opinions sets you up as a leader in your niche Generic = forgettable What confidence does for your content strategy The problem with sharing factual information How you can make sharing quotes an effective part of your content...2020-10-2618 min
The Know Like & Trust Show with Britney GardnerInstagram Story Strategy with Sheila StreetmanSheila Streetman and I discuss all things Instagram story strategy, creating your own "prompts," and getting comfortable in a new business endeavor. TOPICS DISCUSSED IN THIS EPISODE: How Sheila made a business move based on the client feedback she received Sheila's take on "do it scared" Why a long career in one field doesn't mean you skip over the learning phase in your new endeavor The benefits of polling your community Sheila's go-to sandwich technique for getting poll results The best way to build a warm and engaged audience on Instagram Sheila's take on feed posts versus story posts...2020-10-1925 min
The Know Like & Trust Show with Britney GardnerContent, SchmontentEveryone talks about content, some groan about the neverending content creation hamster wheel, and the rare few have a great content plan. If you just hit Q4 and realized you haven't accomplished what you hoped in 2020, it might be time to look at your visibility plan and change up the kind of content you're putting out there. TOPICS DISCUSSED IN THIS EPISODE: Why people have a love-hate relationship with content The real reason you want to set up a visibility plan What happens when you set up your business so your audience feels seen by you What kind of...2020-10-1315 min
The Know Like & Trust Show with Britney GardnerHow to Develop Your Outlier Status with Chrisa ZindrosChrisa brings us through the idea of being an outlier and what that can mean as you build your brand. She takes her start in corporate America and in story form, tells us how this applies to both corporate employees and business owners. TOPICS DISCUSSED IN THIS EPISODE: Chrisa tells about her start as an outlier in corporate America, and how that lead to branding herself How she found herself creating an echo chamber What pushed her into building a brand–and how a mentor and personal development work led to a realization Chrisa's take on preparation, winging it, an...2020-10-0633 min
The Know Like & Trust Show with Britney GardnerFalling in Love & Branding Are the Same ThingIf you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here's your permission. You have to go for it, even if it feels a little scary. TOPICS DISCUSSED IN THIS EPISODE: Permission granted means it's time for you to start helping people, even if you feel like you still have questions Why most coaches fail (hint: it's not what you think) How the concept of falling in love and branding being the same thing came about The power of affirmations and positive Instagram accounts Sophie...2020-09-2814 min
Ignited EntrepreneursEpisode #57 - Clear is Better than Clever with Britney GardnerEpisode #57 - Clear is Better than Clever with Britney Gardner
Britney Gardner is ia Brand Strategist and Marketing Photographer, working with entrepreneuers to clearly define their Brand Identity.
Britney is also a podcast host of The Know Like and Trust Show https://britneygardner.com/knowliketrust/ that explores the world of Personal Branding, Marketing and Business Success.
We both agree that having a PODCAST is a brilliant way to increase your credibility and your circle of influence.
She shares her strategies for why being clear in your marketing strategy by doing the Dee...2020-09-0738 min
The TLC Accelerator035: Britney Gardner, Her Story035: Britney Gardner, Her Story
Creator of The Badass Brand and host of The Know, Like & Trust Show podcast, Britney Gardner is a brand strategist who helps health + wellness pros stop being the world's best-kept secret and fill their courses and programs with ease so they can impact more lives. If you are looking to update your brand OR finally get out of DIY-ing your brand, then you are going to want to connect with Britney! Don’t forget to tag both Britney & myself when you share your takeaways from this episode. Now let’s get to it!
2020-06-1832 min
Teen Boss BabesBritney Gardner | Starting her journey from scratch, Becoming a wedding photographer, Working from home, and tips for boss babesIn today's episode of The Teen Boss Babes Podcast with me, Paola Ochoa, I interviewed Britney Gardner. Britney is a Brand Strategist and Photographer. In today’s episode, we talk all about growing her business. Britney gives so much insight on how she transitioned from being a wedding photographer to becoming her own boss.
Follow Britney
Instagram:https://www.instagram.com/iambritneygardner/
The Show Up System : https://www.theshowupsystem.com/showupsystem209q857aljs
Where can you find us?
Paola's IG: https://www.instagram.com/paola.ochoaa/
Teen Bo...2020-06-0339 min
Mom Camp: Around the CampfireThe science of branding for the mompreneur: A chat with brand strategist Britney GardnerThis one's for the business mamas! Whether you're running a company or you are a solopreneur, having a strong brand is an important part of running a successful business. In today's episode I chat with Britney Gardner, brand strategist and mama of two. Britney works with businesses to build consistent brands - from visual identity to values and messaging. We dive into what makes up a brand, and what to consider as you develop one. A brand is so much more than a logo and font!
Britney also talks about how she runs her business (including hosting...2020-06-0129 min
The Soul Diggers PodcastEp: 15 How To Build Your Personal Brand with Britney GardnerBringing one of my fav topics to you because I know how lost I was, and heck can still be, when you are trying to figure out what Branding means when you are a new entrepreneur!
Does branding mean you pick a color and that's enough? What if you pick a cute logo is that branding? Or maybe you are starting to figure out your message, the fonts, the colors, but is that enough? What does brand yourself mean?!
Let's dive in and figure all of that out with my guest Britney Gardner. She is a...2020-03-3137 min
The Know Like & Trust Show with Britney GardnerStating the Obvious (Again and Again) with Jess FreemanJess is an award-winning website designer and I use her to knowledge for our advantage by picking her brain on how to set up YOUR website in a way that attracts your best client and books you more clients. TOPICS DISCUSSED IN THIS EPISODE: -Jess and I talk about marketing to a niche and serving a broader audience -I put Jess on the spot about how to gear websites to a specific client -How putting a website for the 55+ crowd and websites for busy moms differ -Jess and I talk about stating the obvious again and again -Why having...2020-02-1726 min
That’s Deep PodcastMarket Your Business with the Like, Know, & Trust Factor w/Britney Gardner (INTJ)It was an honor and a pleasure to interview Britney Gardner on this episode of the That's Deep Podcast. Britney is a Brand Strategist, Brand Photographer and also the creator and host of her Podcast, The Know, Like & Trust Show. We talk about marketing your business as an online entrepreneur and we also discuss Britney's personality type, which is an INTJ. You can connect with Britney: Instagram: @iambritneygardner 2020-02-131h 09
The Know Like & Trust Show with Britney GardnerNarrow Your Niche with Brand Expert Melva RobertsonMelva Robertson, experienced publicist, writer and public relations professional, and I discuss how to tighten your niche and move beyond generic services. We talk about figuring out your target audience and then moving into how to communicate with them effectively. TOPICS DISCUSSED IN THIS EPISODE: -Melva and I discuss target audiences and subgroups of your target audience -Why it's worth taking the time to figure out your target audience before you try to package up your service in a pretty bow -How to figure out where your target audience is hanging out so you can communicate with them -Branding...2020-01-0629 min
The Know Like & Trust Show with Britney GardnerDitch FOMO DiseaseNew Year's is a time of reflection. A time to reevaluate. And if you've closed out this year feeling a bit of FOMO, Britney talks through the solution of branding your way out of FOMO disease. TOPICS DISCUSSED IN THIS EPISODE: -What FOMO means and how it affects you as a business owner -How FOMO can lead to a downward spiral -How keeping up with your competition has a time and place -Britney introduces the idea of BRANDING UP -Why taking shortcuts will lead to FOMO and what to do about it -What branding up really means in terms...2019-12-3111 min
The Know Like & Trust Show with Britney GardnerHow to Give Yourself a Job Promotion In Your Own BusinessIn this week’s episode, I’m speaking with Kaylan Thompson of Joy to Lead, covering topics from your first hire to using your brand as the most loyal teammate you can have. Kaylan is a Team Building Consultant & Leadership Coach for entrepreneurs ready to give themselves a promotion and make their first strategic hire. In 2018, she found herself frozen by imposter syndrome when accidentally accepting a promotion that pushed her into an executive leadership role in her company. She spent 9 months stressed out, burnt out and totally sucking as boss – until she decided to make a change, choose joy an...2019-12-1634 min
The Know Like & Trust Show with Britney GardnerBranding is Self-Love For Your Business #066Britney covers the three reasons branding is self-love for your business and the four foundational questions you need to answer to have a well-defined brand. TOPICS DISCUSSED IN THIS EPISODE: -The self-care and morning routine trends and bandwagon every has jumped on over the last few years -How relaunching my business is my self-care The three reasons branding is self-love -Why defining how you're going to show up in this world, choosing the ways to apply it, and making that the foundation of your business is the best way to begin and the best way to relaunch when you're...2019-12-0106 min
The Know Like & Trust Show with Britney GardnerHow to Craft an Authority OpinionBrand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one. TOPICS DISCUSSED IN THIS EPISODE: -Britney talks about the difference between everyday opinions and authority opinions -She gives examples of each -She explains one of the authority opinions she's built her personal branding ideals upon -Britney talks about how to look for advice, and how this translates into authority -She tells listeners where they can find out more about building authority in...2019-11-1110 min
The Know Like & Trust Show with Britney GardnerWhy ISN'T Your Branding Attracting ClientsBritney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business. TOPICS DISCUSSED IN THIS EPISODE: -Why being willing to be visible is different than being visible -How to cut through the noise be memorable Why just paraphrasing other people leads to being forgettable and doesn't set you up as an authority figure -Britney talks about having a great answer to the wrong question -The need to get help if your passion isn't enough to get over your fear -Britney...2019-10-2811 min
The Know Like & Trust Show with Britney GardnerBuilding Confidence As a Service to Others with Tasha MarieTasha Marie is a mindset and empowerment coach helping career-driven women create more fulfillment and manifest their desires. She has her doctorate in leadership and certifications in positive psychology. She is an avid oat milk vanilla latte drinker, loves writer and obsessed with traveling. TOPICS DISCUSSED IN THIS EPISODE: Tasha talks about losing her identity after leaving the life of an athlete We discuss the eye-opening moment she left her dream job, and what mental shifts she went through to come to that decision. Why you need to believe in your uniqueness, even if you can't define it yet...2019-10-2126 min
The Know Like & Trust Show with Britney Gardner3 Strategic Ways Add Value On Social MediaSocial media is all about being social and nobody wants to follow or engage with someone who only takes. Britney covers 3 ways (and maybe even a bonus way!) to strategically add value to your brand and business's social media accounts. TOPICS DISCUSSED IN THIS EPISODE: How this episode was inspired by one of my FB friends' rant over receiving a low-pay pitch for her in-demand services The difference between free content to add value and working for free or "exposure" Britney explains how giving your followers a taste of working with you leads t...2019-10-1415 min
Nola FamousAshley Pitzer - Britney Spears Tribute ArtistAward winning Britney Spears Tribute Artist, Ashley Pitzer, shows up dressed for the VMA's! "It's Britney Bitch" In addition to being an amazing artist, Ashley talks about being raised in foster care, being a mom to her gorgeous two year old daughter, and being cast in an upcoming show in Las Vegas!
---
This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app2019-09-1847 min
The UnCaged™ Entrepreneur Heather HavenwoodWHH41: What Are Your Pictures Online Saying About You, REALLY? with Britney GardnerWHH41: What Are Your Pictures Online Saying About You, REALLY? with Britney Gardner Hey Winners, Images trigger emotions in all of us. So, what are the images you're putting out there emotionally triggering in others? Do you feel you have to look perfect before you do a live video? Do you think all your pictures should have the blown out Hollywood look? What does your online presence say about you? Here is the truth, women feel they have to look perfect before they get on camera. ESPECIALLY video. Yet, we...2017-03-0839 min
The Know Like & Trust ShowHow to Systematize Your Brand with Britney Gardner #044Happy New Year! For so many people, the beginning of a new year usually brings a time of reflection and motivation. As we start 2017, for the next several episodes I’m bringing a new theme to this show, System For Success. I’m going to work with you and focus on the systems that enable, boost and up-level your brand. ...2017-01-0611 min
The Know Like & Trust Show with Britney GardnerHow to Systematize Your Brand with Britney GardnerHappy New Year! For so many people, the beginning of a new year usually brings a time of reflection and motivation. As we start 2017, for the next several episodes I'm bringing a new theme to this show, System For Success. I'm going to work with you and focus on the systems that enable, boost and up-level your brand.2017-01-0611 min
Play Your Position91: Britney Gardner Builds Badass BrandsPersonal branding is all the rage today and it’s one of the most difficult concepts to grasp, let alone get right. But for people who work with today’s PYP MVP, Britney Gardner, things fall into place with their brands and they get results. As a brand strategist, Britney Gardner translates what it feels like to work with you into messaging you will use to build a business (or career) full of the best clients for you. Creator of The Badass Brand and host of the The Know, Like & Trust Show podcast, Britney empowers entrepreneurs (and some professionals) who...2016-12-2041 min
The Know Like & Trust Show with Britney GardnerWhy December Is The Month To Make It PrettyBoth the Know, Like & Trust Show podcast and Britney’s brand strategy company are exploring the theme of “Make It Pretty” this December. Britney explores the idea of what pretty means to different people and how entrepreneurs can use that in their businesses to showcase their strengths and find their own aesthetic.2016-12-0211 min
The Know Like & Trust Show with Britney GardnerWhy You Are Worthy Of A Personal BrandUsing current national companies as case studies, Britney details the perils of not crafting your brand and why you are worthy of a personal brand exactly as you are today. TOPICS DISCUSSED IN THIS EPISODE: Case studies on how everyone already has a personal brand and how to simply shape it. The dangers of not crafting your own brand Brand missteps in the news with Delta Airlines and Sprint Why overcoming bad perception is harder than initially shaping your reputation How to participate in shaping your brand every day A quick summary on the "you are enough" thought process...2016-10-3121 min
The Know Like & Trust Show with Britney GardnerHow to Cut Through Social Media Noise and Deliver a Magnetic BrandBritney covers the basic tenets of branding for those existing solely online or looking to build their online presence.2016-10-2126 min
The Know Like & Trust Show with Britney GardnerThree Quick Social Media Engagement LessonsBritney walks listeners through the things she considers as she contains her social media and Instagram engagement to 15 minutes a day or less in three easy lessons.2016-09-2313 min
The Know Like & Trust Show with Britney GardnerWhy Your Thing Isn't a Thing Yet & What To Do About ItHost Britney Gardner discusses the three reasons your brand isn't a thing yet, what to do about it, and how she overcame one of her own fears in a recent launch. That this was all inspired by one of her favorite branding case studies, Jon Stewart, is icing on the cake.2016-07-2921 min
The Know Like & Trust Show with Britney GardnerPersonal Branding 101 with Britney GardnerPersonal branding is marketing YOU. How do you show you in a way
that's not only sellable, but builds your know, like and trust
factor? / / Britney Gardner elaborates on the key things you need
to do to build out a thriving personal brand. Listen in for more as
she introduces new topics such as the kaleidoscope factor, what
goes into art directing a personal branding portrait shoot, and how
to set yourself apart from the masses. / / SHOW NOTES /
http://britneygardner.com/podcast/ / / SUBSCRIBE / If you have
enjoyed this podcast, please subscribe:
http://britneygardner.com/itunes / / SHARE THE LOVE / If...2016-04-2932 min
The Know Like & Trust Show with Britney GardnerWelcome to The Know, Like Trust Show with Brand Strategist Britney GardnerWelcome to the Know, Like and Trust Show with Britney Gardner, a podcast where we explore the world of personal branding and how to build your KNOW, LIKE & TRUST factor up for ultimate business success. Each week brand strategist Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you...2016-03-2908 min