Shows
Business-First CreativesSEO is Everywhere: Optimizing Your Content with Brittany HerzbergDid you know the benefits of SEO expand beyond your website? Brittany Herzberg joins us to share how you can optimize for search across multiple platforms and content types! Listen in as she defines SEO, walks us through optimizing our content, and shares how to be intentional with your optimization! Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, w...2025-04-1646 min
The Ultimate Blog PodcastBacklink Boost: How to Grow Your Blog's Reach with Brittany HerzbergWhen it comes to growing your blog, we know that SEO – and namely, backlinks – can be a confusing topic. Today on The Ultimate Blog Podcast, we’re so excited to welcome back Brittany Herzberg to talk about everything you need to know about backlinks. Brittany is an SEO expert, and she’s sharing what backlinks are, why they’re essential, and how to use them to boost your blog traffic in 2025. And if you haven’t checked out Episode 143 with Brittany Herzberg on How to Use Case Studies in Your Blogging Business be sure to listen to that episode as well!2025-01-2137 min
The SoVerve Lounge: A Marketing PodcastChampioning for SEO with Brittany HerzbergDo you remember where you last heard the word SEO? I don't; that's how long I've been in marketing. That is not the case for Brittany Herzberg, though. While she hasn't been in the industry for long, she has quickly become a go-to resource and expert for anyone looking to transform their visibility and become besties with search engines. Grab a cup of coffee because we're talking about all things SEO!
✨ Follow Our Guest: Brittany Herzberg
Brittany's Website // Brittany on Threads
🤎 Thank you for tuning in! Please help me reach more local small busin...2024-12-2339 min
6-Figure SecretsEP 406 | Storytelling, social proof, and SEO featuring Brittany HerzbergOnce upon a time, Brittany Herzberg was an introverted massage therapist just trying not to let her clients hear her tummy rumbling. Now? She’s still introverted, but she's perched behind her MacBook increasing visibility and income for 6-figure entrepreneurs using the most misunderstood organic marketing strategy—SEO! Brittany is known for being loud about the benefits of SEO, giggling, & keeping things basic. (Oh, so basic!)TAKEAWAYS:Social proof is important. Social proof is what people are saying about their experience of working with you. This can be in testimonials, stats, and case studies. Ask yourself these three...2024-11-2524 min
Tropical Social Podcast | Social Media Management & StrategyIncrease Your Revenue with SEO & Case Studies: Expert Tips from Brittany HerzbergIn today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these...2024-11-1239 min
SEO for Established Entrepreneurs: The Basic BSEO & Grow 🌱 Group Coaching Program Tour📲 Text me! (Seriously—just click this)You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside 🎉➡️ Get more info about SEO & Grow 🌱!Mentioned Links:Private SEO Podcast2024-10-3111 min
Launch Your Private Podcast048: How Brittany Herzberg Uses Private Podcasts to Make SEO AccessibleTired of traditional content formats falling flat?In today's episode, we explore how private podcasts can completely transform the way you share content, from training and education to personalized learning experiences. Joining us is Brittany Herzberg, an SEO copywriting expert with a passion for digital education. Brittany shares her story and highlights how she uses private podcasts to create a more flexible and engaging learning environment.Timestamps:[0:00] Introduction to the episode and Brittany Herzberg's insights on using private podcasts for digital education.[4:29] How Brittany strategically...2024-10-2341 min
SEO for Established Entrepreneurs: The Basic BHow to Find the Fun in Marketing w/ Latesha Lynch📲 Text me! (Seriously—just click this)Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having. Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com/blog/how-to-find-the-fun-marketing-strategiesConnect w/ Latesha:2024-10-0933 min
SEO for Established Entrepreneurs: The Basic BBest Practices for Social Proof w/ Chantelle Andercastle📲 Text me! (Seriously—just click this)Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you make sure that does NOT happen. She’s giving us the full 411 on all things social proof: what it is, how to ask for it, & what to do with it. This is a great conversation you’re not gonna want to sl...2024-09-2534 minThe Ultimate Blog PodcastHow to Use Case Studies for Your Blogging Business with Brittany HerzbergToday, we’re thrilled to welcome Brittany Herzberg to the podcast! Brittany is a massage therapist turned SEO and case study copywriter. She shares how any blogger can use case studies to connect with their audience and build trust, no matter what niche they’re in. She explains how paying attention to what your audience is saying will help you build case studies easily, how to avoid common mistakes in case studies, and how to incorporate SEO into your case studies. If you want to connect with your readers and get in front of the right people, this one is a...2024-09-1032 min
SEO for Established Entrepreneurs: The Basic BWalkthrough of SEO Mentorship w/ Brittany Herzberg📲 Text me! (Seriously—just click this)SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do!With this episode you’ll be able to:Discover what SEO mentorship is like with Brittany.Uncover what improving your SEO actually takes.Learn what’s possible when you have an SE...2024-09-1007 min
SEO for Established Entrepreneurs: The Basic BStorytelling in Email Marketing w/ Breanna Owen📲 Text me! (Seriously—just click this)Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to interview her! She’s sharing where to find inspiration for stories, the best way to structure stories in emails, & a raw truth about subject lines. We’ll see you inside!With this episode, you’ll be...2024-08-2831 min
SEO for Established Entrepreneurs: The Basic BSEO Tips for Instagram w/ Attaliah Strubel📲 Text me! (Seriously—just click this)If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more findable & higher-converting. You’re definitely gonna need a notebook for this one!...2024-08-2135 min
SEO for Established Entrepreneurs: The Basic BSocial Media Marketing, Blogs, & SEO w/ Kristina Hall📲 Text me! (Seriously—just click this)Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator. You’re definitely gonna want to take notes on this one, boo!With this episode you’ll be able to:Discover the BT...2024-08-0740 min
SEO for Established Entrepreneurs: The Basic BSEO Audit Report Example (Video & Audio Tour)📲 Text me! (Seriously—just click this)This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my website! I’m going to walk you through this audit example in a very high-level way. (Know that there’s this audio version and a video version of this walkthrough. 😉)With this episode you’ll be able to:...2024-08-0212 min
SEO for Established Entrepreneurs: The Basic BDigital Marketing Without Social Media w/ Robyn Graham📲 Text me! (Seriously—just click this)Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging workflows to tips for podcast guests to how SEO can actually be a wise choice for your mental health! Press play—and don’t forget that notepad.With this episode you’ll be able to:Discov...2024-07-3136 min
SEO for Established Entrepreneurs: The Basic BMission, Vision, & Life Updates at Copy by B.®📲 Text me! (Seriously—just click this)After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates!With this episode you’ll be able to:Learn what big life changes have taken place.Uncover how Brittany does SEO differently—and who she supports.Discover how Brittany is using these messaging updates as part of her SEO strategy.Links & Resources:Book B’s SEO SupportRelated Episodes:2024-07-2606 min
SEO for Established Entrepreneurs: The Basic BMy Epic SEO Case Study Failure📲 Text me! (Seriously—just click this)Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s pr...2024-07-2337 min
The Systems and Workflow Magic Podcast141: Creating an SEO Strategy for Content With The Power of Keyword Research, Case Studies, & SEO with Brittany HerzbergIn this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gathering social proof, brainstorming potential search phrases, testing hypotheses, and creating an SEO strategy.🔗Get on the waitlist NOW for the Systems & Workflow Magic Bundle, the SEO edition (receive over 20 + FREE SEO resources, yup FREE) (this expires August 30th, 2024)🎙️Get on the wait...2024-07-2251 min
SEO for Established Entrepreneurs: The Basic BQuestions About SEO w/ Brittany Wong📲 Text me! (Seriously—just click this)If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we mentioned.With this episode you’ll be able to:Discover tons of “secret” tips & tricks for keyword research.Uncover how to use image titles & Alt text correctly.Learn what happens to y...2024-07-1752 min
SEO for Established Entrepreneurs: The Basic BOrganic Marketing—the Laura Belgray Way📲 Text me! (Seriously—just click this)Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what Laura is doing extremely well & what opportunities for improvement are available to her. Oh, and trust me when I say you’re gonna come back to this conversation multiple times—break out the notebook & save this somewhere!2024-07-0344 min
SEO for Established Entrepreneurs: The Basic BWalkthrough of DFY Offers w/ Brittany Herzberg📲 Text me! (Seriously—just click this)It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The entire client experience is thanks to everything Colie James did to help me get my HoneyBook automations set up! Check out that episode if you missed it.) Enjoy!With this episode you’ll be able to...2024-06-2810 min
Business-First CreativesEmbracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany HerzbergIf you've been signed up and sitting with a CRM that hasn't been officially set up for your business, you're leaving time and money on the table. Today's guest was doing exactly that—Brittany Herzberg has had an account with HoneyBook for the last 6 years, yet she never took advantage of the built in features that could save her time and money. Listen in as we discuss the importance of simplification and automation of business processes and how Brittany's new HoneyBook setup has saved her time and reduced stress.Make sure you listen to part one of th...2024-06-2741 min
SEO for Established Entrepreneurs: The Basic BThe Best CRM: HoneyBook vs Dubsado w/ Colie James📲 Text me! (Seriously—just click this)The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episode, Colie completely overhauled my HoneyBook automations. I feel like a brand new woman with a whole new sexy workflow & client experience situation! We discuss that in Part 2 of this podcast series. ↓Make sure you lis...2024-06-2637 min
SEO for Established Entrepreneurs: The Basic BCopywriting: Business Basics + Best Practices w/ Sara Gillis📲 Text me! (Seriously—just click this)I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom to you. Whether you’re a copywriter getting started in business or a business owner writing your own copy & wanting to learn more about how to actually do that—you’re gonna get lots out of thi...2024-06-1938 min
SEO for Established Entrepreneurs: The Basic BSitemaps & How to Find a Good SEO Expert w/ Samantha Mabe📲 Text me! (Seriously—just click this)Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s providing the web designer perspective, while Brittany is sharing tips as an SEO copywriter. After listening, you’ll have a better understanding of what type of SEO expert you need to call as well as how to do some SEO improvemen...2024-06-1233 minSEO for Established Entrepreneurs: The Basic BHow Justin *Finally* Got Headlines w/ Personality *and* SEO📲 Text me! (Seriously—just click this)If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…In this fan favorite case study interview, walk through Justin’s journey to update his headlines so they have both personality and keywords!With this episode you’ll be able to:Learn why copy needs BOTH personality & k...2024-06-0419 min
SEO for Established Entrepreneurs: The Basic BThe Sacred Money Archetypes w/ Kelly Marshall📲 Text me! (Seriously—just click this)Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your business & personal life. With this episode you’ll be able to:Get an in-depth look at th...2024-05-1545 min
SEO for Established Entrepreneurs: The Basic BSelf-Care Tips & Tools for Entrepreneurs📲 Text me! (Seriously—just click this)You must take care of YOU in order to take care of anything or anyone else—especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉Related Episodes:Mindset Coaching w/ CeliBreathwork for Business Owners w/ KathleenHuman Design w/ RachaelBook Review: Stories That StickAkashic Re...2024-05-1012 min
SEO for Established Entrepreneurs: The Basic BNervous System Regulation for Business Owners w/ Kathleen Booker📲 Text me! (Seriously—just click this)Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’re going to enjoy this real, raw, & relatable conversation about stress, anxiety, grief, & a whole host of o...2024-05-0837 min
SEO for Established Entrepreneurs: The Basic B4 Important On-Page SEO Factors📲 Text me! (Seriously—just click this)There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying clients, & more)! Get your notebooks ready—and press play!With this episode you’ll be able to:Learn what 4 parts of EVERY webs...2024-05-0321 min
SEO for Established Entrepreneurs: The Basic BLinkedIn Frequently Asked Questions w/ Salina Yeung📲 Text me! (Seriously—just click this)Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You can’t blame me! 😂) Plan to listen to this one twice, friend! You’re gonna want to take notes. Ok—press play!With this episode you’ll be able to:Disco...2024-05-0135 min
SEO for Established Entrepreneurs: The Basic BJess Brooks’ Case Study Training Experience as a Copywriter📲 Text me! (Seriously—just click this)UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywr...2024-04-2633 min
SEO for Established Entrepreneurs: The Basic B[Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél📲 Text me! (Seriously—just click this)One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you g...2024-04-2637 min
SEO for Established Entrepreneurs: The Basic B[Case Study] Amanda Walker’s SEO Packet📲 Text me! (Seriously—just click this)This is a case study interview I’ve been teasing for weeks. I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro before or you’re just thinking about doing it someday in the future—don’t skip this one! Wit...2024-04-2429 min
SEO for Established Entrepreneurs: The Basic BEverything You Need to Know About the Case Study Training Program📲 Text me! (Seriously—just click this)You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it!With this episode you’ll be able to:Learn what The Case Study Training Program is all about.Discover how case studies help grow your business (& bank a...2024-04-1925 min
SEO for Established Entrepreneurs: The Basic BHow to Optimize YouTube Case Study Videos w/ Jamar Diggs📲 Text me! (Seriously—just click this)This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it.With this...2024-04-1751 min
SEO for Established Entrepreneurs: The Basic BHuman Design Marketing & Messaging Strategies w/ Rachael Weaver📲 Text me! (Seriously—just click this)As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉With this episode you’ll be able to:Discover the power of using your Human Design chart to mar...2024-04-1231 min
Copywriter on Call: Copywriting for Photographers and Creative EntrepreneursSEO Basics for Photographers with Brittany HerzbergOn this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographers need to know to optimize their websites.Tune in to learn:- The three questions that Brittany recommends all business owners consider when getting started with SEO- Simple keyword research for photographers2024-04-1040 min