Shows
Remarkable Results Radio PodcastCreating Superfans with Brittany Hodak [E156] - The Auto Repair Marketing PodcastHave you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to...2025-06-1141 min
Remarkable Results Radio PodcastCreating Superfans with Brittany Hodak [E156] - The Auto Repair Marketing PodcastHave you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany br...2025-06-1141 minThe Auto Repair Marketing PodcastCreating Superfans with Brittany Hodak [E156]Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany br...2025-06-1141 min
Creating SuperfansAsk Brittany Anything | Answering Your Top QuestionsI’ve been collecting your questions all season long for this special Q&A season three finale! In this episode, my second-in-command, Alix Steinberg, joins me to ask all your burning questions. Here’s a sneak peek at some of the topics we covered:Do you think other celebrities and musicians have started to copy Taylor Swift’s strategies?What was your favorite CX story that came out of 2024? Do you have a pre-keynote routine you follow before you go on stage?My business is in its early stages, and I’m still trying to figure ou...2024-12-2038 minCreating SuperfansRobert Glazer | Rethinking Two Weeks’ NoticeI always say that how you exit an employee from your organization is just as important as how you onboard them. In this episode of the Creating Superfans podcast, I sit down with Robert Glazer, award-winning entrepreneur and author of Rethinking Two Weeks’ Notice, to explore a better way to handle employee transitions. Robert shares the concept of an open transition program (OTP), a collaborative approach that fosters honesty and ensures smoother exits. You’ll also hear us talk about:How to give performance feedback that focuses on behavior, not characterWhy you should stop doing performance impro...2024-12-1233 minCreating SuperfansBob Kaufman | Lessons in Global Franchising and Brand AdaptationIn this episode of the Creating Superfans podcast, I sit down with Bob Kaufman, president of international at Xponential Fitness, to dive into the art of global franchising. Bob shares fascinating stories from his career, including the expansion of brands like Club Pilates, Coffe Bean & Tea Leaf, and Tower Records into international markets. We discuss how to balance brand consistency with local cultural nuances and uncover the key traits of successful franchisees. Even if franchising isn’t on your radar, this episode is packed with valuable lessons for any business owner looking to grow, adapt, and create superfans. Tune in...2024-12-0536 minCreating SuperfansCreating Superfans During the Black Friday ChaosThe holiday season is the perfect time to turn one-time shoppers into lifelong superfans, but it takes intentionality. In this episode, I’m sharing the three biggest mistakes businesses make during Black Friday and beyond—like focusing only on acquisition, bombarding customers with overwhelming marketing, and ignoring loyal superfans. I’ll give you actionable tips to avoid these pitfalls, from creating a strong retention plan to preparing your team for the holiday rush with empathy and efficiency. Lastly, I’m sharing an exclusive Black Friday offer for my Six Weeks to Superfans Masterclass. Whether you’re selling or shopping this seaso...2024-11-2529 min
Your Wealth & Beyond: Secrets of Successful EntrepreneursBuilding a Superfan Base with Brittany HodakOne of the best ways for a business owner to obtain new business is through referrals. It’s really hard to put a value on marketing from word of mouth. Now, imagine the possibilities if most of your clients were singing your company’s praises like fans at a Taylor Swift concert. And that’s why I’m thrilled to share this conversation with Brittany Hodak. Brittany has spent her entire career building superfans. She’s an award winning entrepreneur, author of Creating Superfans, a former Shark Tank participant, Guinness World Record holder, and someone who has helped cou...2024-11-1543 minCreating SuperfansHigh Tech and High Touch PersonalizationIn this episode of the Creating Superfans podcast, I dive into the third pillar of my SUPER Model framework: Personalization. I explore the powerful impact personalization has on the customer experience, emphasizing the need for a balance between high-tech and high-touch approaches. I share some heartwarming examples and innovative strategies from industry professionals that highlight how personalization can transform customer relationships. Whether through automated recommendations or thoughtful personal gestures, creating tailored experiences is crucial for turning customers into superfans. Plus, I discuss the importance of respecting privacy and offer insights on how you can gather valuable feedback to enhance...2024-11-1419 minCreating SuperfansDr. Joseph Michelli | Mastering Micro and Macro Customer Experience StrategiesI’m delighted to welcome Dr. Joseph Michelli to the Creating Superfans podcast! He’s an organizational consultant, the author of nine bestselling business books, and an internationally renowned customer experience speaker and expert. You’ll hear us chat about the customer experience master's degree program he designed for Campbellsville University, the micro and macro changes that significantly improve customer experience within organizations, and Joseph's experiences working alongside brands like Starbucks, Mercedes-Benz, and the Ritz Carlton. Tune in for insights on empowering teams, creating brand loyalty, and leveraging CX as a powerful business differentiator.Visit Joseph...2024-11-0733 minCreating SuperfansSteve Pratt | How to Earn Your Customers' AttentionIn this episode of the Creating Superfans podcast, I sit down with Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers. He is also the co-founder of the world's first branded podcast agency, Pacific Content, which was named one of Entrepreneur's 100 Brilliant Companies.Steve and I discuss how brands can overpower apathy and capture attention by embracing their uniqueness and serving niche markets. We chat about the ridiculousness of traditional media norms and explore unexpected approaches to turning customers into superfans by fostering authentic and meaningful relationships. If you’re looking for a spark for yo...2024-10-3135 minCreating SuperfansHow to Earn More Referrals In Your BusinessIf you've listened to this podcast before, you know that I constantly say "If your customers aren't telling their friends about you, you're in trouble." So in today's episode, let's actually talk about HOW to get your customers to refer you to their friends. It's not enough to create an exceptional experience worth sharing - that's the barrier to entry. In this episode, I'm going to outline the four main buckets that your customers fall into: paid, reputation, repeat, and referral. I'm also going to share with you a special offer on a course ALL about referrals from my...2024-10-2420 minCreating SuperfansRhea Lana Riner | Scaling A Customer-Centric FranchiseI’m excited to share a conversation with a truly inspiring entrepreneur. Joining us this week is Rhea Lana Riner, the founder and CEO of Rhea Lana's Children's Consignment—an award-winning franchise with over 125 locations in 26 states.Rhea Lana’s journey began with a simple consignment event in her living room, aimed at helping local families. We’ll explore how she took those humble beginnings and grew them into a thriving business, including the many challenges along the way. You'll hear us discuss how Rhea Lana equips her franchisees to recreate the magic in each new locat...2024-10-1730 minCreating SuperfansGary Arndt | The Secret Sauce Behind One of the World’s Most Successful PodcastsThis episode is a treat for me because I get to talk to someone that I'm truly a SUPERFAN of! I’m chatting with Gary Arndt, the host and solo mastermind behind the wildly successful Everything, Everywhere, Daily podcast. Gary and I discuss his fascinating journey from an award-winning travel photographer to podcast host, the power of consistency and organic growth, and the art of creative storytelling. You’ll be surprised to hear why Gary defies all the traditional podcasting conventions and how his unique content approach has propelled the show to global acclaim. Whether you're...2024-10-1042 minCreating SuperfansInterview Questions and Tips for Hiring Customer-Centric EmployeesIdentifying the right members to join your team is a critical part of building a SUPER brand. Whether it’s because of a desire to fill open positions quickly or just a lack of due diligence in the hiring process, too many brands take an attitude of “anyone can do this!” and hire the first person to apply. Some people aren’t wired for customer service. It might be a lack of customer-centricity, a quick temper, or a predisposition to get flustered at the first hint of conflict. Every job is important. Every employee is a living representation of your bra...2024-10-0319 minCreating SuperfansErin King | How to Optimize Your Personal Energy for SuccessI often say that, if people leave most of their interactions with you feeling better than they felt before the interaction started, you’ll build a reputation as someone people want to be around, or somebody they want to do business with. Your customers, your colleagues, your vendors, and even your acquaintances will want to spend more time with you because they quite literally feel better doing so. Today's guest, Erin King, is here to tell you how to do just that. Creator of the first scientific assessment for personal human energy, Erin is one of the wor...2024-09-2636 minCreating SuperfansDavid Avrin | Be Ridiculously Easy to Do Business withWhat’s the number one thing customers want from a business? More often than not, it’s convenience. If you want to make money, make things easy. In this episode of the Creating Superfans podcast, I’m joined by David Avrin, author of Ridiculously Easy to Do Business With, to explore how simplifying the customer experience can be your biggest competitive advantage.We cover the many ways companies unknowingly create hurdles for their customers—like the inability to reach a real person, sneaky not-so-free trials, complicated contracts, and lack of price transparency, to name a few. Drawing from our...2024-09-1935 minCreating SuperfansRevisiting My Shark Tank Experience 10 Years LaterIt’s been TEN years since I filmed my episode of Shark Tank! In this episode of the Creating Superfans podcast, I’m taking you on a trip down memory lane, sharing what it was like to audition for, prepare for, and film the show. I also talk about what *really* happened after our pitch, and how the airing of this episode eventually changed my career path! And because this is a customer experience podcast, I’m commemorating the anniversary with ten lessons I learned from this journey that any entrepreneur or leader can apply to their business. If yo...2024-09-1237 minCreating SuperfansBlake Morgan's Blueprint for Customer-Focused LeadershipIn this episode of the Creating Superfans podcast, I’m joined by the woman that Meta has called “the queen of CX”, and I am lucky enough to get to call a friend, Blake Morgan. Blake is a CX futurist and author of three amazing books on customer experience, including her newest, The 8 Laws of Customer-Focused Leadership. Blake and I are very aligned on the way we think about customer experience, so if you enjoy listening to me, I promise you’ll enjoy this conversation! You’ll hear us chat about:Why customer experience is a decision th...2024-09-0526 minCreating SuperfansMo Bunnell on How to Build Relationships that Transform your CareerOccasionally I read a book and think, "Damn! I WISH I had written this book!!" This is one of them. It’s called Give to Grow and author Mo Bunnell is the guest on this week’s episode of the Creating Superfans podcast! Mo is the founder and CEO of a global business development consulting firm, Bunnell Idea Group (BIG). Through his trademarked, science-backed system, Mo has helped tens of thousands of professionals at over 400 organizations grow their book of business efficiently and effectively. Mo and I chat about….His hacks for demonstrating curiosity and helpfulness to cult...2024-08-2934 minCreating SuperfansFive-Step Trick for Understanding Your Customer’s StorySuperfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing.I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in this episode, I’m sharing a five-step trick that will help you learn more about every customer’s story and accelerate the path to creating superfans. Remember, superfandom is a two-way street. If you want your cust...2024-08-2225 minCreating SuperfansShama Hyder on Navigating Generational Shifts and New Consumer DynamicsShama Hyder is the CEO of Zen Media, a global marketing and digital PR firm. She's an award-winning entrepreneur, having been honored by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She's a bestselling author of two books and is widely known as the Zen Master of Marketing. Shama and I discuss the impact of generational shifts on customer loyalty and buying habits, the rise of "dark social," and the new rules of influence in marketing. Tune in as we unravel the complexities of modern consumer trends and uncover t...2024-08-1539 minCreating SuperfansDan Michaeli on Transforming Customer Support with AIDan Michaeli is the co-founder and CEO of Glia, a digital customer service platform that seamlessly integrates various modes of communication into one “channel-less” interface. In other words, customer interactions evolve as the conversations do in the digital-first world: moving easily between voice and screen, virtual AI assistance, and live humans - even securely sharing screens. I’ve been lucky enough to see this platform in action and I was SO impressed that I had to bring Dan on the podcast. He’s been at the forefront of AI and customer experience for over a decade, and he talks to me ab...2024-08-0832 min
Mic DropThe Science of Creating Superfans (ft. Brittany Hodak)Guest Bio:Brittany Hodak is an award-winning entrepreneur, speaker, and author known for her expertise in creating unparalleled customer experiences. She has worked with some of the world's biggest brands and artists, including Taylor Swift, Katy Perry, and Walmart. Brittany's book, "Creating Superfans: How to Turn Customers into Lifelong Advocates," has garnered acclaim for its practical and impactful approach to customer engagement. Brittany also holds a master's degree in consumer behavior and psychology, further deepening her understanding of what drives customer loyalty and brand advocacy.Core Topics:The Path to Entrepreneurship: Brittany's story...2024-08-0540 minCreating Superfans15 Low-Cost or No-Cost Ways to Improve Your CXWelcome back to season three of the Creating Superfans podcast! Over the hiatus, I've been busy speaking at dozens of events, and I've had the pleasure of meeting leaders from just about every industry you can imagine. One question I get all the time when I speak is, "What can I do to fix my CX that's really easy?" Everyone's always looking for low-cost, attainable strategies they can implement today to see immediate improvements in their customer experience.So, to kick off season three, I'm sharing 15 low-cost and no-cost things that you can do to el...2024-08-0126 min
Do Business. Do Life. — The Financial Advisor Podcast — DBDL058: Brittany Hodak - How to Tell Your Story & Turn Clients into SuperfansIn this episode, I’m talking with Brittany Hodak about how financial advisors can build a diehard community of superfans using the same system Taylor Swift used to create an army of Swifties. Brittany came up with her game-changing system, the SUPER Model, while working with globally known brands like Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and of course, Taylor Swift. This proprietary 5-step system which Brittany shared in her 2023 book, Creating Superfans: How to Turn Your Customers Into Lifelong Advocates, is a simple playbook to tap into the unmatched power of supe...2024-04-031h 10
CS Conversations with WhitneeMaking Everyone the Acting Chief Experience Officer With Brittany Hodak of Creating Super FansBrittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.The book has sold tens of thousands of copies in the United States and has been translated into foreign languages for international release. It won the 2023 Outstanding Works of Literature Award for Sales & Marketing Book of the Year. Its simple operating model has helped companies of all sizes and across all industries operationalize customer experience across every department. Forbes wrote upon its release, “If you have customers, you need this book. Period.”You can find out more about...2024-04-0225 min
5 Minute Advice for AuthorsBrittany Hodak on Transforming Customer ExperienceIn this episode of "5 Minute Advice for Authors" featuring Brittany Hodak, a renowned customer experience speaker and the author of "Creating Superfans," Brittany shares her expertise on how businesses can elevate their customer experience to turn casual customers into lifelong advocates. Brittany offers two essential pieces of advice for aspiring authors. First, she stresses the importance of having a clear 'North Star' for your book - understanding why you are writing it, who it's for, and what message you want to convey. Secondly, distribution and partnership strategies are necessary to ensure your book reaches its intended audience. Despite her...2023-12-2005 minCreating SuperfansMy Favorite Books I've Read This YearI believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week’s episode of the Creating Superfans podcast, I’m recommending my FAVORITE books that I read in 2023. Whether you’re looking to improve your customer experience or employee experience, or you’re looking for a practical guide to achieve your fullest potential, I’ve got you covered with some of the most impactful books to take with you into 2024.Show Notes:2:56 - Two Weeks Noti...2023-12-0526 min
Wellness Pro Podcast with Cate StillmanCreating Superfans for Your Wellness Career Brittany HodakWelcome to The Well Pro Show, the podcast for Wellness Pros. In this episode, Cate Stillman interviews Brittany Hodak, an award-winning entrepreneur, author, and customer service expert. Brittany discusses the key principles from her book "Creating Super Fans" and shares insights on building a loyal customer base. What You'll Get Out of Tuning In Secrets to Creating Super Fans: Brittany discusses the key strategies to cultivate super fans for your wellness business. The intersection of Personal and Customer Stories: Explore the importance of the overlap between personal and customer stories, creating a...2023-12-0331 minCreating SuperfansHow to Wow Your Clients with the Best GiftsThis week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as well as some specific product ideas. Don’t forge...2023-11-2835 minCreating Superfans10 Often-Overlooked CX Opportunities Hiding in Plain SightMy favorite CX, or customer experience, measurement tool is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these outcomes Net Positive, Net Neutral, and Net Negative.The overwhelming majority of interactions we all experience in life are Net Neutral ones. Hundreds or even thousands of times each day, you have interactions: emails, texts, phone calls, in-person conversations… the list goes on. You process most of them so qu...2023-11-1428 minCreating SuperfansStacy Sherman on How to Build Customer-Centric TeamsOn today's episode of the Creating Superfans podcast, I'm thrilled to be joined by a fellow woman in CX, Stacy Sherman. Stacy is an award-winning keynote speaker, author, advisor, and podcaster focused on Doing Customer Experiences Right as a brand differentiator.Stacy has held multiple leadership roles at major companies over the past 25 years, such as Liveops, Verizon, Wilton Brands, AT&T, and Schindler Elevator. She brings real-life examples and customer service experience best practices from being in the trenches as a strategist and practitioner. You'll hear us talk about the impact that a job title can...2023-11-0733 minCreating SuperfansJoey Coleman on How to Transform Your Employees into AdvocatesWhat if I told you the way that you think about recruiting, hiring, onboarding, training, and retaining your team members could be wrong?My guest on this week's episode of the Creating Superfans podcast is my good friend, Joey Coleman. Joey is a two-time Wall Street Journal bestseller and the author of one of my favorite books, Never Lose An Employee Again. He's an award-winning speaker who's worked with organizations ranging from small start-ups to global brands, such as Whirpool, Volkswagen Australia, and Zappos. In today's episode, we talk about how your employees are a much bigger pie...2023-10-3146 minCreating SuperfansLauren Teague on How to Cultivate Fan Engagement on Social MediaLike me, Lauren Teague is obsessed with fandom and how it can act as a business lever for customer and employee experience.Lauren was the original social media lead for the PGA Tour where she pioneered brand-to-fan engagement on Twitter and set the standard for all social media platforms today. Since then, she has spent 15+ years optimizing fan engagement in sports, B2B, B2C, healthcare, higher ed, and several more industries.She's also the founder of FANWAGN, an online marketplace for sports and college fans to buy and resell beloved apparel. I had the...2023-10-2441 minCreating SuperfansScott Harris on How to Use Data to Power Business OutcomesScott Harris is a Founder, CEO, and author. He’s the CEO of Experience.com, a company he founded in 2015 to redefine the way the world thinks about Customer Experience, Employee Experience, and the all-important interplay between the two.Scott and I had the pleasure of working at Experience.com together, and he might just be the only person that’s more passionate about experience than me. In today’s episode, we discuss the ever-changing rules for success in the digital landscape and the importance of understanding the new algorithms that shape consumer behavior. After listening to our co...2023-10-1738 min
Brand to Fan Showwith Brittany Hodak | How Super Brands Create Super FansWhen Lauren Teague and Brittany Hodak get together, you know some brands' ears are burning! These two are obsessed with fandom in all shapes and experiences. Discover the secrets to transforming customers into superfans with author, speaker, and podcast host Brittany Hodak on this episode of #BrandtoFan Show. Explore how fandom, CX principles, and compelling storytelling can elevate your brand.
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered global keynotes to organizations, including American Express and the United Nations. She has worked with some of the world’s bi...2023-10-1054 minCreating SuperfansHenna Pryor on How to Embrace Your Uniqueness to Connect With OthersDid you know that awkwardness is your greatest asset for professional and personal growth? My guest today is here to tell us all about it. She's my dear friend, Henna Pryor. Henna is an author, sought-after workplace performance expert, executive coach, and award-winning, two-time TEDx speaker. Following two decades in the corporate world, a few career pivots, and a wildly successful leap to entrepreneurship, she shares her work from the stage and screen to expand on her belief that the key to most people's success is embracing their bumpy edges.Henna and I discuss the i...2023-10-1035 min
Mitlin Money MindsetCreating Superfans with Brittany Hodak, Episode #153How do you create a superfan of you or your business? What is the secret sauce that takes a musician from a talented person to a worldwide phenomenon? Brittany Hodak—an award-winning entrepreneur, author, and international keynote speaker—has the answers. As an accomplished speaker, she’s been invited to audiences and organizations across the world including American Express, We Work, Compassion International, Sony Music, and the United Nations to speak on customer experience. She is the co-founder of The Superfan Company (now “Bright Ideas Only”), a multi-million-dollar fan engagement agency that has created successful campaigns an...2023-10-0438 minCreating SuperfansJay Baer on How Speed Creates A Competitive Advantage in Customer ExperienceIn honor of Customer Experience Day (10/3), I'm thrilled to be joined by my good friend, and fellow CX expert, Jay Baer. Jay is a Hall of Fame speaker, New York Times best-selling author of 7 business books, founder of 5 multi-million dollar companies, and a trusted business growth advisor to 40 of the FORTUNE 500 brands. In today's episode, Jay and I chat about his new book, "The Time to Win," and why speed and responsiveness are crucial for succeeding in today's experience economy. Jay explains why EVERY business needs a 'fast pass,' how to close the uncertainty gap with y...2023-10-0341 min
Business Beyond the Mic002: How Your Podcast Can Open Doors For You and Your Brand with Brittany HodakWhat if your customers were as obsessed with your brand as Swifties are with Taylor? As it turns out, superfans aren’t just for pop stars! Drawing on nearly 20 years of dedicated study and research, award-winning entrepreneur, author, and keynote speaker Brittany Hodak is a long-standing investigator of the “superfandom” phenomenon. As the co-founder of Bright Ideas Only (formerly known as The Superfan Company), she has orchestrated fan-engagement campaigns for some of the world’s biggest brands and artists, and her podcast, Creating Superfans, offers a crash course in turning customer experience into your superpower.In today’s episode...2023-10-0136 minCreating SuperfansAndy Cockburn on Why Advocacy Should Be the Core of your Business Growth StrategyOn this episode of the Creating Superfans podcast, I'm joined by Andy Cockburn, the co-founder and CEO of Mention Me. Mention Me is an award-winning referral marketing platform that helps brands harness the exponential power of their fans through referrals. Since 2013, Mention Me has delivered more than 6m referrals totaling $1.8b in revenue for 500 brands, including Puma, Charlotte Tilbury, and Michael Kors. Andy shares fascinating insights on the psychology behind advocacy and why your highly satisfied customers may not be telling their friends about you. We also chat about the importance of measuring the extended lifetime value o...2023-09-2637 minCreating SuperfansCharles Ryan Minton on Improving CX from the Inside OutIn this week's episode of the Creating Superfans podcast, I'm joined by Charles Ryan Minton, a customer and employee experience expert, keynote speaker, and best-selling author. Ryan has worked with high profile brands such as Hilton Hotels Worldwide, Marriott International, and InterContinental Hotels Group.As a Hotel Executive, Ryan created environments where employees felt valued and empowered, leading to record-breaking revenues, profits, and some of the highest recognition in hospitality.In our conversation, you'll learn about:how employee enablement affects morale and retentionwhy employees should act like they're "on stage" while workingthe heartfelt story...2023-09-1944 minCreating SuperfansBridget Hilton & Joe Huff on How to Build A Life Rich in ExperiencesIn today's episode of the podcast, I have TWO special guests: Bridget Hilton and Joe Huff.Bridget and Joe are obsessed with experience - but not in the same way that I am. They're all about how to embrace the human experience. In fact, they call themselves experiential billionaires. Determined to unlock the secrets of their power to transform lives, they have spent years interviewing social science experts, conducting the largest study on life experiences ever done, and turning themselves into experiential guinea pigs.Together they have trained to be samurai, stood face to face...2023-09-1240 minCreating SuperfansJames Shaw on the Power of Community and IdentityThis week, I am joined by one of my dear friends, James Shaw. James is an accidental entrepreneur who turned an engaged Facebook group into a thriving mastermind during the pandemic. In this episode, James shares his journey of building a connected community, providing value to his customers, and the key choice every leader must make. After listening to our conversation, you’ll understand the power of identity and belonging in order to create an army of superfans.James D. Shaw, the founder of the Inspire Collective - a thriving agent mastermind community - is a tr...2023-09-0537 minCreating SuperfansDavid Wachs On How to Master Personalized Communication at ScaleIn this week's episode of the Creating Superfans podcast, I'm joined by David Wachs, the founder and CEO of Handwrytten. Handwrytten is bringing back the lost art of letter-writing through scalable, robot-based solutions that write your notes in pen - directly from your CRM. Used by major subscription-service brands, eCommerce giants, nonprofits and individual professionals, Handwrytten is changing the way brands and people connect.Prior to Handwrytten, David founded Cellit, a mobile marketing platform and agency that pioneered the concept of mobile customer relationship management. David and I chat about the cre...2023-08-2939 minCreating SuperfansEmily Yahr on the exceptional Eras Tour fan experienceIf you've been on the Internet at all this year, you have likely seen many stories about Taylor Swift's game changing Eras Tour. She is breaking records, rewriting the rules, and has had a seismic (literally seismic!) impact on just about every area of pop culture.In today's episode of the podcast, I am thrilled to welcome my friend Emily Yahr to talk about the Eras tour and what it means not just for concert experience, but for pop culture experience moving forward. Emily Yahr is an entertainment reporter for The Washington Post, where she co...2023-08-2237 min
Uncle Marv's IT Business Podcast518 Brittany Hodak - Live from ASCII EdgeMarvin Bee interviews Brittany Hodak, a keynote speaker and author, at the ASCII Edge event in Clearwater, FL. Brittany discusses the importance of customer experience in today's experience economy and how businesses can create super fans by focusing on intentional experience design. She shares examples from her own company and highlights the need to elevate customer experiences throughout their journey. Brittany also mentions her podcast, newsletter, and upcoming book, all centered around creating super fans. She offers her services to help businesses design and measure their customer experience strategies.Website: https://brittanyhodak.com/Get her book, Creating Superfans: https://amzn...2023-07-0110 min
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)518 Brittany Hodak - Live from ASCII EdgeMarvin Bee interviews Brittany Hodak, a keynote speaker and author, at the ASCII Edge event in Clearwater, FL. Brittany discusses the importance of customer experience in today's experience economy and how businesses can create super fans by focusing on intentional experience design. She shares examples from her own company and highlights the need to elevate customer experiences throughout their journey. Brittany also mentions her podcast, newsletter, and upcoming book, all centered around creating super fans. She offers her services to help businesses design and measure their customer experience strategies.Website: https://brittanyhodak.com/Get her...2023-07-0110 min
Uncle Marv's IT Business Podcast518 Brittany Hodak - Live from ASCII EdgeMarvin Bee interviews Brittany Hodak, a keynote speaker and author, at the ASCII Edge event in Clearwater, FL. Brittany discusses the importance of customer experience in today's experience economy and how businesses can create super fans by focusing on intentional experience design. She shares examples from her own company and highlights the need to elevate customer experiences throughout their journey. Brittany also mentions her podcast, newsletter, and upcoming book, all centered around creating super fans. She offers her services to help businesses design and measure their customer experience strategies.Website: https://brittanyhodak.com/Get her book, Creating Superfans: https://amzn...2023-07-0110 min
Mortgages Made EasyEpisode 18: Creating Superfans in Your Real Estate Business with Guest Brittany HodakWelcome to Episode 18 of the Mortgages Made Easy Podcast! In this episode, your host Dave Steinberg is joined by a special guest, Brittany Hodak, the renowned author of the book "Creating Superfans." Brittany is an expert in cultivating enthusiastic advocates for brands, products, and services. Together, they explore the concept of superfans and how they can revolutionize your business.Connect with Brittany at https://brittanyhodak.com/Brittany introduces her three-part definition of a superfan, providing valuable insights that can help businesses thrive:1. Customer or Stakeholder: While an individual can have a deep affinity...2023-06-2830 minCreating SuperfansHow To Create the Best Attendee Experience For Your Event with Angela Higgins & Traci SalitermanTo wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert.Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate.As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience. I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the...2023-05-1629 min
Batting 1,000 with Dale VermillionCreating superfans with author and sought-after consultant, Brittany HodakIn this episode of Batting 1,000, Dale Vermillion is joined by Brittany Hodak, an award-winning entrepreneur, customer experience speaker, and author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.Brittany shares her journey from founding and scaling an entertainment startup to becoming a leading voice in customer experience. She discusses the key principles from her book, offering valuable insights on how to turn customers into superfans. The conversation covers strategies for creating memorable customer experiences, building authentic connections, and leveraging the power of storytelling in business.Subscribe to Batting 1,000Apple Podcasts → bi...2023-05-1547 minCreating SuperfansWorkplace Culture & Affiliate Marketing Tips with Laura CasselmanThis week's guest on the Creating Superfans podcast is Laura Casselman. From broadway to boardroom, Laura is a former professional dancer turned CEO of JVZoo and co-founder of Vidastreet. She’s also the author of the new book, Trust Your Increments: How Small, Consistent Steps Can Lead to Massive Success. Companies under Laura’s direction have landed on the Inc. 5000 Fastest Growing Companies in America four times. In this episode, we talk about her journey as a female CEO in a male-dominated industry, how she prioritizes the employee experience at JVZoo, and her best tips for sa...2023-05-0934 min
Multiply Your Success with Dr. Tom DuFore152. Creating Superfans—Brittany Hodak, Keynote and Author, BrittanyHodak.comTake a moment and think about some of your best customers. What do you think makes them so great? And the real question is, how do you create more of these great customers? Our guest today is Brittany Hodak, and she shares insights on how to create more superfans for your business. In the interview, we talk about her new book, “Creating Superfans: How to turn your customers into lifelong advocates.” By the way, this is the best business book I have read in a long time. TODAY'S WIN-WIN:Treat every single cust...2023-05-0827 minCreating SuperfansHow to Create A Customer-Centric Loyalty ProgramIn this episode of the Creating Superfans podcast, I welcome back my partner-in-crime, Alix Steinberg. Alix and I break down one of my most recent newsletter topics: loyalty programs and pricing tiers. Whether your business has a tiered loyalty program or a tiered pricing structure, you’ve got to strike that perfect balance of creating a delightful ‘base’ experience that still encourages customers to spend more money with you and move up the ranks.Inspired by my family vacation to Orlando, we discuss three tips for creating magic at every dollar amount, including free or low-tec...2023-05-0234 min
The CUInsight ExperienceBrittany Hodak - Superfans (#159)“Create a culture where your goal is to leave every one of your members better than when you found them.” - Brittany HodakThank you for tuning in to episode 159 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by CUES. CUES is the leading talent development solutions provider in the credit union industry. After listening to our show, learn more and register for CEO Dialogue. This new CUES event is an opportunity to join your fellow CEOs from credit unions across North...2023-04-2848 minCreating SuperfansHow to Develop Your Personal Brand with Rory VadenIdentifying your unique purpose and developing your personal brand are two of the most important, yet challenging, components of being an entrepreneur. Without a clear North Star, you’re doing a disservice to all of your potential customers that are in need of your message.To help us distill our personal brand is Rory Vaden, a New York Times bestselling author, Half of Fame speaker, and co-founder of the Brand Builders Group. Rory helps mission-driven messengers become more well-known and make more impact. In fact, Rory and his team helped me develop my personal brand, including the SU...2023-04-2543 minCreating SuperfansHow to Cultivate Brand Love with Dr. Aaron AhuviaDr. Aaron Ahuvia knows a thing or two about superfans. He co-authored the publication that popularized the term “brand love” and is the world’s most widely published and cited academic expert on non-interpersonal love. He’s the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Aaron is a professor of marketing at the University of Michigan Dearborn. Aaron researches, teaches, and consults for governments, non-profits, and corporations across the world, including Google, L’Oreal, Samsung, Microsoft, Procter & Gamble, Ford, and many more. In this episode, Aaron and I...2023-04-1836 min
Superhuman Selling295 - How to Become a Category of One with Brittany HodakOne of the biggest inspirations for me when I created the She Sells brand several years ago was that I disagreed with so much of how traditional sales strategy was taught. Everything from the hard close, to impersonal cold outreach, to spray and pray, just felt wrong for me and I knew it felt wrong for a lot of the women I was working with as well. One of the incredible women I’ve been privileged to get to know over the past few years whose work is super aligned with what I believe in is Brittany Hodak. If you’re not...2023-04-1130 min
She Sells Radio295 - How to Become a Category of One with Brittany HodakOne of the biggest inspirations for me when I created the She Sells brand several years ago was that I disagreed with so much of how traditional sales strategy was taught. Everything from the hard close, to impersonal cold outreach, to spray and pray, just felt wrong for me and I knew it felt wrong for a lot of the women I was working with as well. One of the incredible women I’ve been privileged to get to know over the past few years whose work is super aligned with what I believe in is Brittany Hodak. If you’re not...2023-04-1130 minSuperhuman Selling295 - How to Become a Category of One with Brittany HodakOne of the biggest inspirations for me when I created the She Sells brand several years ago was that I disagreed with so much of how traditional sales strategy was taught. Everything from the hard close, to impersonal cold outreach, to spray and pray, just felt wrong for me and I knew it felt wrong for a lot of the women I was working with as well. One of the incredible women I’ve been privileged to get to know over the past few years whose work is super aligned with what I believe in is Brittany Hodak. If you’re not...2023-04-1130 minCreating SuperfansHow to Create A Standout Retail Experience with Dawn CraigIf you’ve ever been to downtown Franklin, Tennessee or to one of Nashville’s trendiest neighborhoods in 12 South or the Gulch, chances are you’ve either walked by or shopped in Finnleys, a women’s clothing boutique.I’ve been a superfan of Finnleys for the last several years. In fact, if you’ve read my book, Creating Superfans, you may recognize this week’s guest from my case study in chapter 17. Dawn Craig is the CEO and owner of Finnleys, a local brand that firmly checks every box of my SUPER Model. In this episode, s...2023-04-0438 min
The Katie Lance PodcastCreating Super Fans | Interview with Brittany HodakIn this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others.During our conversation, we discuss the importance of customer experience in every aspect of a business, including real estate, and how it can make or break a company's success. We also talk about the challenges of differentiating yourself in a sea of sameness and how to create...2023-03-2929 minCreating SuperfansThe Power of Gifting with Lash FaryHave you ever wondered what goes inside the iconic celebrity gift bags at A-list events like the GRAMMYs or the Oscars? Today’s guest of the Creating Superfans podcast is the pioneer of celebrity product placement and award show swag. He’s transformed it into a bona fide media obsession. Lash Fary, otherwise known as the “Gift Guru” or the “Sultan of Swag,” is the president and Founder of Distinctive Assets, a niche marketing agency. He’s worked with top award shows including the GRAMMY Awards, Latin GRAMMYs, Tony Awards, American Music Awards, BET Awards, Kids’ Choice Awa...2023-03-2837 minCreating SuperfansWinning Digital Customers with Howard TierskyWhat do ADP, JP Morgan Chase, Universal Resorts, and Visa all have in common? They’ve all worked with today’s guest, Howard Tiersky, to transform their digital customer experience. Howard is the CEO and Founder of FROM, a digital transformation agency that helps companies go from where they are, to where they need to be. He’s the author of Winning Digital Customers: The Antidote to Irrelevance, one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.In this episode, Howard and I discuss...2023-03-2143 min
Catapulting Commissions Sales Talk with Anthony GarciaCreate Superfans: How to turn your customers into lifelong advocates with Brittany HodakFrom small start-ups to large corporations, successful businesses all have one thing in common: they understand the power of a loyal customer base. Without customers who are passionate about your brand and what you do, it can be difficult to stay ahead in a competitive market. But, how do top brands create true loyalty amongst their customers? The answer lies in creating superfans – turning your customers into lifelong advocates for your business! In today’s episode of Catapulting Commissions Podcast, Brittany Hodak shares with us how to create superfans, plus sharp business insights you don't want to miss...2023-03-1542 minCreating SuperfansRehumanizing the Digital Customer Experience with Ethan BeuteIf you feel like your cold outreach is getting ignored in the digital clutter, or you’re struggling to make personal connections with your clients, this is the episode for you. This week, I had the pleasure of chatting with a dear friend of mine, Ethan Beute. Ethan is the Chief Evangelist at BombBomb, the host of my favorite podcast, The Customer Experience podcast, and the author of several amazing business books.Ethan and I had an in-depth conversation about how we can use technology to rehumanize our communication with prospects and customers. More specifically, we dove in...2023-03-0737 minCreating SuperfansDisrupting the Moving Industry with Ron HoltIf you’re a Customer Experience nerd like me, then today’s guest is going to leave you inspired. His name is Ron Holt and he’s the founder and CEO of Pink Zebra Moving. Ron is on a mission to disrupt the moving industry - but not with big data or advanced technology. Instead, taking inspiration from brands like the Savannah Bananas, he’s designed a magical experience for his customers that he’s working to replicate across the country. From the high-energy warm-up routines to the surprise closing gifts, Pink Zebra Moving proves that you can create...2023-02-2839 minCreating SuperfansCreating the Business & Lifestyle of Your Dreams with Amy PorterfieldThis episode of the Creating Superfans podcast welcomes a very special guest, Amy Porterfield.Amy is an ex-corporate employee turned online marketing expert and CEO of her own multimillion-dollar business. She’s the creator of several best-selling marketing courses, the host of the top-rated Online Marketing Made Easy podcast, and the author of the brand new book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World. In today’s episode, Amy and I chatted all about Two Weeks Notice - which is officially avail...2023-02-2136 min
The Marketing Book Podcast423 Creating Superfans by Brittany HodakCreating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak About the Book: What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same? In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global br...2023-02-171h 13Creating SuperfansBreaking Down the Best Super Bowl Brand PlaysIn this week's episode of the Creating Superfans podcast, Alix and I are breaking down the best and worst TV commercials from Super Bowl 57. You'll hear our opinions on the brands that did the best job of overcoming apathy, and which ones fell totally flat. Reach me on all socials @BrittanyHodak and let me know how you felt about the commercials!Show Notes2:56 - Farmer’s Dog simple brand play that resonated with Alix3:30 - Tubi cutting through the noise and creating a moment5:15 - Amazon's compelling st...2023-02-1429 minCreating SuperfansBringing the 5-Star Hospitality Mindset to the Medical Industry with Jim WhiteCustomer experience is not a department—it’s a philosophy that must be embraced by every member of an organization. When executed correctly, it becomes your most powerful competitive advantage. Perhaps no guest has understood this better than Jim White, the Chief Experience Officer of Ignite Medical Resorts. Jim and his team at Ignite are “extinguishing the stereotype” of traditional rapid rehabilitation facilities- otherwise known as nursing homes- by providing the five-star hospitality of a luxury resort. In this episode of the Creating Superfans podcast, you’ll hear about the unmatched accommodations that Ignite offers, such as private che...2023-02-0738 minCreating SuperfansUsing Social Media to Power your CX with Hillary ApplegateSocial media is no longer just a content creation platform - it plays a complex role along every step of your customer journey. Your social accounts are the point of entry for prospects to learn about your brand for the first time, the new call center where they go to voice their complaints, and everything in between.In this episode of the Creating Superfans podcast, I chat with Hillary Applegate, the founder of Social HQ. Hillary challenges brands to say goodbye to boring social media and instead drive community and credibility, all while increasing sales. We c...2023-02-0137 minCreating SuperfansDigital Transformation with Joe HarouniAs consumers, our basic wants and needs haven’t really changed, but our preferences and expectations for how we achieve what we want or need has changed. Customers expect seamless digital experiences from the brands they interact with, which can introduce a daunting challenge to unprepared companies.Joe Harouni is the Connected Commerce practice lead at Avionos, where he works with clients to deliver commerce solutions that enable a better customer, sales, and service experience. Avionos’ team of experts drives measurable business outcomes for Fortune 500 and 1000 companies by partnering with executives to turn their digital visi...2023-01-2433 min
The Modern Selling PodcastThe Art of Creating Superfans with Brittany Hodak, #226With research showing that it can cost 5x more to acquire a new customer than to retain an existing one, learning the art of customer retention should be the top priority of every business. Add that to the statistic that even a 5% increase in customer retention can yield a 75% increase in profitability – there’s no wonder the power that creating superfans can have on B2B and B2C companies. But, the key is to understand how exactly to transform a hesitant prospect, into a confident buyer, and ultimately into a lifelong customer. No one unde...2023-01-1746 min
SIMPLE brand With Matt LylesBrittany Hodak - Creating Superfans: How To Turn Your Customers Into Lifelong AdvocatesIn this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak, author of Creating Superfans: How to Turn Customers Into Lifelong Advocates.Brittany was on the SIMPLE brand podcast back in episode 67. This time she’s back to discuss her new book, Creating Superfans. You want to deliver experiences that convert your customers into devoted superfans — repeat customers who evangelize and advocate for your brand to others without you even having to ask. Brittany and I disc...2023-01-1137 min
Listen To A Addictive Full Audiobook On Your Commute.Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany HodakPlease visithttps://thebookvoice.com/podcasts/1/audiobook/651119to listen full audiobooks.
Title: Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Author: Brittany Hodak
Narrator: Brittany Hodak
Format: Unabridged Audiobook
Length: 6 hours 7 minutes
Release date: January 10, 2023
Genres: Business & Career Development
Publisher's Summary:
Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Di...2023-01-106h 07Creating SuperfansBehind The Scenes of Writing My Book!This week's episode of the Creating Superfans podcast is a special one because it's all about my book! Creating Superfans is available NOW, and to honor its publication date, we switched things up a bit! My Chief of Staff, Alix Steinberg, asked me questions about what it was really like to write Creating Superfans, including the different editing phases, the design choices, and the recording of the audiobook!Show Notes3:15 - How long has Brittany actually been working on her book?4:55 - the intentional design choices Brittany made for Creating Superfans2023-01-1038 min
Press Play On The Full Audiobook Everyone Is Talking About — So Uplifting!Creating Superfans by Brittany HodakPlease visithttps://thebookvoice.com/podcasts/2/audible/98487to listen full audiobooks.
Title: Creating Superfans
Author: Brittany Hodak
Narrator: Brittany Hodak
Format: mp3
Length: 6 hrs and 7 mins
Release date: 01-10-23
Ratings: 4.5 out of 5 stars, 35 ratings
Genres: Customer Service
Publisher's Summary:
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.2023-01-106h 07Download Best Full-Length Audiobooks in Business & Economics, Business & Career DevelopmentCreating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany HodakPlease visithttps://thebookvoice.com/podcasts/1/audiobook/651119to listen full audiobooks.
Title: Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Author: Brittany Hodak
Narrator: Brittany Hodak
Format: Unabridged Audiobook
Length: 6 hours 7 minutes
Release date: January 10, 2023
Genres: Business & Career Development
Publisher's Summary:
Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Di...2023-01-106h 07
Download Best Full-Length Audiobooks in Business & Economics, Business & Career DevelopmentCreating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany HodakPlease visit https://thebookvoice.com/podcasts/1/audiobook/651119 to listen full audiobooks. Title: Creating Superfans: How To Turn Your Customers Into Lifelong Advocates Author: Brittany Hodak Narrator: Brittany Hodak Format: Unabridged Audiobook Length: 6 hours 7 minutes Release date: January 10, 2023 Genres: Business & Career Development Publisher's Summary: Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Wa...2023-01-1005 minCreating SuperfansBalancing Tech and Human Touch with Joe WeluEpisode 6 of the Creating Superfans podcast is a special one because I got to chat with the founder and CEO of Total Expert, Joe Welu. Joe transformed the company from a tiny startup developed in the basement of his real estate office to an organization with over 300 employees that powers customer engagement for 200 financial institutions, including 15 of the top 25 U.S. banks and lenders. Joe shares with us the importance of staying grounded in the tech industry and how you can balance software with the human touch to power meaningful interactions at scale. Show Notes2022-12-1331 min
Retain: The Customer Retention PodcastHow To Create Superfans with Brittany HodakIn this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart.This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy.To find out how you ca...2022-12-1333 minCreating SuperfansConnecting with Your Audience on TikTok with Hilary BillingsIn episode 5 of the Creating Superfans podcast, I interviewed the brilliant Hilary Billings, Co-founder and CEO of Attentioneers Agency. A self-proclaimed “engineer of attention,” Hilary is a viral video expert that helps brands drive exponential growth on TikTok. She has earned over a BILLION organic views on her social platforms and sheds some light on the science behind a viral video and how YOU can replicate it. Hilary explains why brands must capture the power of short-form content in order to create superfan customers and future proof your business long-term. If you’re on the fence about joining TikTok or you...2022-12-0635 minCreating SuperfansThe Unsung Heroes of Customer Experience with Kim GoeiIn the 4th episode of the Creating Superfans podcast, I sat down with Kim Goei, Chief Operating Officer of Fexa. We talk about the under-the-radar aspects of customer experience that customers and entrepreneurs often take for granted. If you’re a fan of intentional experience design like me, you’ll be interested to learn about how Fexa technology can maintain or automate the crucial ingredients that make businesses run seamlessly. Kim began her career in operations, working with global brands like Virgin Group, Anthropologie, and Reading International, Inc., before joining Fexa in 2018. In addition to her role as COO, she’...2022-11-2938 minCreating SuperfansThe Magic Behind the Disney Experience with Dennis SnowIn episode 3 of the Creating Superfans Podcast, I interviewed former Walt Disney World executive, Dennis Show. During his twenty years with the company, Dennis worked his way up from a front-line attractions operator to founder of the Disney Institute, the internal firm that consulted for organizations like ExxonMobil, AT&T, and Coca-Cola. Now, he’s a full-time speaker and author who trains businesses large and small on how to run world-class, service-driven organizations. Dennis shared with me some of Disney’s hiring practices and interview techniques that ensure all of their team members are customer-centric. Later in the episode, he o...2022-11-2232 min
Mortgage Marketing ExpertTurning Clients Into Superfans with Brittany HodakIn this episode I have a fun conversation with a good friend who is also a customer experience expert, Brittany Hodak. We chat through ways to future-proof your business with superfans, how to divide your time between finding new fans & serving existing ones, as well as the best ways to provide value and exceed expectations! Episode breakdown: 01:50 - Brittany’s World Record 06:30 - Future-proof your business 08:55 - Chase new fans or serve current audience? 11:15 - The 3 Phases of Customer Management 13:45 - How to exceed expectations 19:05 - Explain the value you provide 21:00 - The long road to a book starts with…pizza...2022-11-1727 minCreating SuperfansHow Fizzah Raza Creates The Ultimate Client ExperienceOn the second episode of the Creating Superfans podcast, I interview Nashville-based photographer Fizzah Raza. I worked with Fizzah for my brand new headshots over the summer and had a WORLD CLASS customer experience. I was wowed before, during, and after our session together and immediately became her superfan. If you’re a solopreneur of any kind, this is a can’t-miss episode filled with tons of ideas that you can implement in your own business. Show Notes4:00 - How Fizzah wowed me before we even met!6:25 - Fizzah’s follow-up trick2022-11-1429 minCreating SuperfansTimeless Customer Experience Trends with Shep HykenWelcome to the very first episode of the Creating Superfans podcast! What better way to kick-off than with the world’s top Customer Experience and Customer Service expert, Shep Hyken!Shep is a New York Times and Wall Street Journal bestselling author, and his latest book is called I’ll Be Back. He’s a hall-of-fame speaker and a HUGE mentor of mine, which is why I was thrilled when he agreed to write the foreword of my book, Creating Superfans. On this episode, we discuss a few critical CX lessons Shep learned as a twelve...2022-11-1433 minCreating SuperfansCreating Superfans TrailerIn today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episod...2022-11-1103 min
Bombshell Business Podcast with Amber HurdleCreating Superfans with Brittany Hodak (134)As we continue to move into season 7 of the podcast I am sticking with the theme of interviewing my incredibly smart, talented friends. This week’s guest? She’s bringing her SUPERFAN formula!
Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this episode my friend and Nashville neighbor, Brittany Hodak, shares her memorable, five-part framework that teaches actionable steps businesses must take to turn customers into superfans.
Here’s a sneak peak at her “superfan” framework:
S: Start with your story.
U: Understand your customer story. (“No one cares how much you know until they know how much you c...2022-08-1837 min
Talking to Cool People w/ Jason FrazellBrittany Hodak — Author & SpeakerSend us a textBrittany talks about why the customer experience across every single person in the organization, Jason labels Brittany the "Larry David of customer experience" and they decide that Brittany's four year old son is going to be the next great guest."Be nice and listen." Kato Hodak (Brittany's son)Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Wa...2022-08-1151 minSIMPLE brand With Matt LylesBrittany Hodak - How to Turn Your Customers Into SuperfansIn this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak! I think a fanbase is absolutely key to momentum and growth. Fans are not just loyal, they're devoted. They’ll consume whatever it is that their favorite artists or teams put out. Fans are advocates. They'll visually show their support with branded clothes and merchandise. Fans are evangelists. They'll tell all their friends about their favorite things and try to show them why their friends need to be fans too.But what if your custome...2022-04-0649 min