Broadsign - Podcast Details

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Disruptores digitales#316 - Miguel Castañon, Director de Desarrollo en Broadsign - Reinventando la publicidad exterior: disrupción digitalEn este episodio de Disruptores Digitales, Miguel Castañón comparte su experiencia en Broadsign y cómo están transformando la publicidad exterior mediante la tecnología digital. Miguel explica cómo el software de Broadsign permite a los propietarios de medios gestionar su inventario de manera más eficiente y aumentar sus ventas, optimizando la experiencia tanto para anunciantes como para consumidores. Destaca la importancia de educar y evangelizar a los anunciantes digitales sobre el valor de los medios exteriores, subrayando su papel clave en la construcción de marca y el alcance de audiencias. La conversación profundiza en temas...2024-12-0519 min

Sixteen:Nine - All Digital Signage, Some SnarkVarying Vertical Markets In Digital Signage: DSSE 2024 PanelThe 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT I managed to talk the AV team running the main conference room at the recent Digital Signage Summit in Munich to give me the audio off the board for three of the sessions I either moderated or spoke on. The second of three that I did was focused on how to adapt to varying vertical markets, and that involved talking to companies focused on retail, food services and sports - Peter Critchley from Trison UK, hospitality with Tim Hoddy of Uniguest, and Jan Reiners of Broadsign, which...2024-06-1329 min

The Retail RefreshEp 011: David Gore (Bluebite) on the potential of mobile + in-storeA warm welcome to our guest host — Aliya Sharif! Jas and Aliya catch up with David Gore, Senior media advisor at Bluebite, to discuss finding opportunities with digital out-of-home and mobile advertising and tech to get folks into stores and take action once they’re there. The Retail Refresh is a monthly interview series hosted by Broadsign. In each episode, the Broadsign retail team dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly silly jokes to kick things off! ...2024-04-3019 min

The Retail RefreshEp 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.We’re back! This month Zitcha co-founder & CEO Troy Townsend joins the show to share an Omnichannel perspective and discusses how in-store environments are crucial for driving sales and completing the customer buying journey. The Retail Refresh is a monthly interview series hosted by Broadsign. In each episode, the Broadsign retail team dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly silly jokes to kick things off. Come for the cringe, stay for the insightful conversations about the world of retail. ...2024-03-1440 min

The Retail RefreshEp 009: Karim Kanji (Broadsign) and our year-end wrap-up It's a special end-of-year episode to close out 2023! Join Jas, Rob, and special Broadsign guest Karim for a look back at some noteworthy topics from this year's episodes and for general musings on the state of retail media heading into 2024. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for the insightful conversations ab...2023-12-1925 min

The Retail RefreshEp 008: Talia Arnold (Exverus Media) on running retail media campaignsExverus Media Managing Director Talia Arnold joins the show to share a media buyer's perspective on the opportunities in retail media, and how best to make use of this channel alongside other digital buys. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for the insightful conversations about the wo...2023-12-0528 min

The Retail RefreshEp 007: Sander Roose (Omnia Retail) on dynamic pricing online and in-store Omnia Retail Founder & CEO Sander Roose joins the show to talk about the opportunities that dynamic pricing can enable, how best to communicate this new pricing model to consumers, and some interesting ideas for special in-store media activations tied to dynamic pricing systems. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for th...2023-11-2319 min

The Retail RefreshEp 006: Saad Uddin (Native Touch) on Holiday Retail Trends for 2023Saad Uddin, Co-founder and CEO of Native Touch, joins the show to talk about current shopping patterns in Canada, as well as projections for the 2023 holiday season. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for the insightful conversations about the world of retail. ...2023-11-0813 min

Media People PodcastEP85 - Billups Global Chief Strategy Officer - Stephanie GutnikOut-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters. And today’s guest, Stephanie Gutnik, is helping accelerate this change. Stephanie is the Global Chief Strategy Officer at Billups—a leading global out-of-home tech company reinventing the way brands and agencies approach planning and placement. But a career in advertising wasn’t part of her original life plan. Stephanie had her sights set on broadcast journalism. That is...2023-10-0351 min

The Retail RefreshEp 005: Jeffrey Cripe (Ara Labs) on elevating the brick-and-mortar experience with digital mediaJeffrey Cripe, the CEO and Co-Founder of Ara Labs joins the show to talk about building an in-store retail media network, how to source and secure hardware and software, and what expertise is required to successfully bring an RMN to life. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cr...2023-08-0936 min

The Retail RefreshEp 004: Jorge Bueno (Shoppermotion) on shopper movement and retail mediaShoppermotion CEO Jorge Bueno joins the show to talk about the importance of understanding how shoppers move through stores and what we can do with this information to deliver more effective in-store media campaigns. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for the insightful conversations about th...2023-07-2616 min

The Retail RefreshEp 003: Yuni Baker-Saito (Chicory) on contextual commerce media in groceryChicory CEO Yuni Baker-Saito joins the show to talk about how shoppable recipes and other contextual media can provide a more dynamic and helpful experience to shoppers---and provide great opportunities for CPGs and retailers to connect with those same people. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, st...2023-07-1322 min

The Retail RefreshEp. 002: Mitch Wade (Quividi) on how to segment and engage in-store audiencesQuividi VP of Sales for North America Mitch Wade joins the show to talk about how retailers can better understand what kinds of shoppers they’ve got in their stores and how to use that information to effectively deploy in-store retail media that has a big impact. The Retail Refresh is a twice-monthly interview series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the...2023-06-2119 min

The Retail RefreshEp. 001: Karim Kanji (Broadsign) & the rise of in-store digital mediaIn the first episode of The Retail Refresh, Broadsign's Head of Sales for the Americas, Karim Kanji, explains the biggest ongoing trends in the in-store digital media space and why retailers and brands need to pay more attention to what this channel can offer. The Retail Refresh is a twice-monthly series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off. Come for the cringe, stay for th...2023-06-1527 min

Location WeeklyLocation Weekly - Episode 615This week's episode features Blackbird Labs testing a new loyalty program with NFT’s for restaurants, Kevin Costner’s audio app Autio raising $5.9M, JCards launching new time-tracking app for mobile workers & Numbat EV and Broadsign partnering to deliver OOH ads in EV charging network 2023-04-1220 min

OOH PodcastIm Gespräch mit Jan Reiners „Wo steht die Digitalisierung der Aussenwerbung im internationalen Vergleich, Jan Reiners?“ Der Account Executive von Broadsign gibt im OOH!-Podcast spannende Einblicke in aktuelle Marktentwicklungen und zeigt auf, welche Rolle Programmatic Advertising im Bereich DOOH einnehmen kann.2022-12-0131 min

Demand by Omni LabEp 15: How to Drive Brand Awareness with Digital Billboards Christian Dion @ BroadsignOn this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, and Christian Dion, the Marketing Director at Broadsign discuss how digital billboards are enabling marketers to target their audiences based on location, time, weather, and more. Join them and learn how to maximize the success of a digital billboard.2022-09-1440 min

Cprime Fast ForwardFast Forward: Communicating the RoadmapIn this episode of Cprime Fast Forward, we have the pleasure to speak with Edith Gange, the Vice President of Programmatic Success at Broadsign. We will uncover practical tips and techniques to a human and technology centered organizational approach to adapt and remain flexible in the face of massive market changes. Not only will we peel back the layers organizational flexibility, but we will also share how to create a roadmap and template for change for the entire enterprise. Learn more at www.cprime.com/fastforward 2022-06-0335 min

Mind Your MarketingMYM #127 - How to Move Fast Within a Startup With Liseanne GillhamToday, joining us is Liseanne Gillham, VP of Marketing at Broadsign. She has experience both in the corporate world as well as a startup environment. We get into how marketers can move fast within a startup to create great content.https://www.cavesocial.com/liseanne-gillham/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire...2021-06-2816 min

CSDM PodcastCSDM Podcast Showroom part 5: de Webplayer (brand name QuantumLoop)Dit is de vijfde aflevering van de CS Digital Media (CSDM) podcastserie Showroom. Onder leiding van CSDM CEO Radjen van Wilsem bespreken Zarin van Ophem (sales), Sebastian Op het Veld (MyAdbooker) en Mark Veenman (concessiemanager) de door CSDM zelf ontwikkelde, innovatieve software: de Webplayer (brand name: QuantumLoop). De voordelen van de Webplayer zijn, behalve dat het vergeleken met de lange tijd gebruikte Broadsign software veel kosten bespaart, legio! Zo zorgt de Webplayer er onder meer voor dat de betaalde bezettingsgraad op de netwerken aanzienlijk is gestegen (+20%), dat nieuwe (online) pr...2020-11-1816 min

The Billboard Insider PodcastIan Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home. Here are the highlights. Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large sales force. We have over 1,000 sales reps across the US. So obviously data has played a huge role…One of the tools we’ve been able to use was Geopath and it’s daily mobility tool. The ability to share this at the...2020-05-2723 min

AVWeekAVWeek 403: A Common LanguageBroadsign picks up Campsite and Ayuda, India's first APEx Company, and designing control systems like a software developer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-05-2033 min

The Billboard Insider PodcastIan Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show. Here are some excerpts from the 25 minute interview. Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year. What has to happen for the programmatic buy to increase? Ian Dallimore, Director of Digitial Growth, Lamar Advertising Think about booking air travel years ago. You started with a travel agent. Then you...2019-05-1725 min $rAVe [Publications] Rant\'s and rAVes$ rAVe [Publications] Rant's and rAVesRants and rAVes — Episode 799: AV People #11: Meet Stephanie Gutnik – A Young, AV Professional Driving Digital SignageWhen Stephanie Gutnik was graduating from McGill University in Montreal just 8-years-ago, she had no idea she’d be working inside the industry most creative professionals think of as the future of advertising. But, she is. And, not only is she, at less than 30-years-old, already the Vice President of Business Development for Broadsign (a leading DS provider), but she’s also on the Board of Directors at the Digital Signage Federation. And, that’s not all! You should listen to this as her journey is interesting and she’s a champion for women in both the AV and digital signage...2019-01-2400 min

MarketScale TechnologyTailoring Content for Generation Z with Stephanie Gutnik of BroadSignOn today's podcast, we get to chat with Stephanie Gutnik from Broadsign. We discuss how they help clients manage the massive amount of data that they need to effectively communicate their message, the growing world of mobile displays, and the interesting approach to tailor a campaign based on real-time conditions. For more information on Broadsign, be sure to check out - broadsign.com For the latest news, videos, and podcasts in the Pro A/V Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – twitter.com/marketscale Fa...2018-03-1221 min

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of thingsShazaming your neighbourhoodWelcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases "SLAM" engine. Resources from Unacast and Samsung.2016-02-0200 min

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingShazaming your neighbourhood<p><a href='http://embed.wistia.com/deliveries/3472081626a33e4b483ba1b3edf1abd57e9c6072/file.mp4'><img src='http://embed.wistia.com/deliveries/91ae3a11340a985f0bb5c9c83282face2b945dd8.jpg?image_crop_resized=200x120' width='200' height='120' alt='Shazaming your neighbourhood'/></a></p><p>Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and...2016-02-0221 min