Shows
Eerie TravelsEpisode 161 - Hauntscene with Johnny "Bronto" LipscombMark and Erika talk haunted houses with Johnny "Bronto" Lipscomb of Hauntscene. Johnny has been to every haunted house on his bucket list and he's here to share his favorites. Episode Credits:Hosts - Erika Lance @authorerikalance - Mark Muncy @eerietravelsGuest - Johnny "Bronto" Lipscomb @hauntsceneProducer - Beau Lake @beau__lakeinfo@eerietravels.comIntro/Outro Music - Destini Beard @destinibeardmusicFull Song available for purchase now at destinibeard.bandcamp.comOur PO Box - Eerie Travels, PO...2024-08-1659 min
„Gute Nacht“-Geschichten von Onkel GuidoDer kleine Dino-Bronto ist noch nicht müde | Dinosaurier-Geschichte zum EinschlafenIn dieser Dino-Geschichte lernst du den kleinen Bronto kennen. Bronto muss ins Bett, ist aber noch gar nicht müde. Während er im Bett liegt und kein Auge zubekommt, kriegt er plötzlich Besuch … wer den kleinen Dino besucht und ob er noch ins Traumland findet, erfährst du in dieser „Gute Nacht“-Geschichte.
P.S.: Noch mehr tolle Geschichten findest du auf onkelguido.de
🎵 „Twinkle Like A Star“ von Monday Hopes unter Creative Commons CC BY-SA 3.0
Monday Hopes YouTube
Monday Hopes SoundCloud
Monday Hopes Instagram
2023-11-2508 min
bronto rodeo mega feedhttps://bronto.rodeo/wp-content/uploads/2022/11/napod22_16.jpg
It’s mid-PoMo, a time when it’s easy to give up on the month-long pod challenge. I’ll admit, my own enthusiasm’s waned in recent days. Regardless, I’m getting a fair bit of inspiration from the NaPodPoMo Mega Feed.The vibe reminds me of podcasting’s early days. Got me thinking about all the talk latest of “podcast discovery,” and how platforms are trying to manage discovery via algos and machine learning. Why not just have a completely randomized “anti-recommendation” engine instead?
2022-11-1705 minbronto rodeo mega feedhttps://bronto.rodeo/wp-content/uploads/2022/11/napod22_16.jpg
It’s mid-PoMo, a time when it’s easy to give up on the month-long pod challenge. I’ll admit, my own enthusiasm’s waned in recent days. Regardless, I’m getting a fair bit of inspiration from the NaPodPoMo Mega Feed.The vibe reminds me of podcasting’s early days. Got me thinking about all the talk latest of “podcast discovery,” and how platforms are trying to manage discovery via algos and machine learning. Why not just have a completely randomized “anti-recommendation” engine instead?
2022-11-1705 minbronto rodeo mega feedhttps://bronto.rodeo/wp-content/uploads/2022/11/napod22_16.jpg
It’s mid-PoMo, a time when it’s easy to give up on the month-long pod challenge. I’ll admit, my own enthusiasm’s waned in recent days. Regardless, I’m getting a fair bit of inspiration from the NaPodPoMo Mega Feed.The vibe reminds me of podcasting’s early days. Got me thinking about all the talk latest of “podcast discovery,” and how platforms are trying to manage discovery via algos and machine learning. Why not just have a completely randomized “anti-recommendation” engine instead?
2022-11-1705 min
„Gute Nacht“-Geschichten von Onkel GuidoDer kleine Dino Bronto ist noch nicht müde | „Gute Nacht“-Geschichte für KinderIn dieser Dino-Geschichte lernst du den kleinen Bronto kennen. Bronto muss ins Bett, ist aber noch gar nicht müde. Während er im Bett liegt und kein Auge zubekommt, kriegt er plötzlich Besuch … wer den kleinen Dino besucht und ob er noch ins Traumland findet, erfährst du in dieser „Gute Nacht“-Geschichte.
P.S.: Noch mehr tolle Geschichten findest du auf onkelguido.de2022-09-2208 min
Exit StoriesPart II: Bronto's Chaz Felix on How to Bootstrap a $200M SaaS CompanyChaz Felix, co-founder and COO of Bronto Software, joins host Kevin Mosley—who is a former Bronto employee.
Chaz goes into detail about Bronto's bootstrapped story from 2002 to 2015. He talks about how his mindset shifted from scrappy startup to a scaling organization, and how all that work led to an eventual exit to publicly traded NetSuite in 2015 for $200M.
This is part II of a 2-part episode. 2021-11-1846 minExit StoriesPart I: Bronto's Chaz Felix on How to Bootstrap a $200M SaaS CompanyChaz Felix, co-founder and COO of Bronto Software, joins host Kevin Mosley—who is a former Bronto employee.
Chaz goes into detail about Bronto's bootstrapped story from 2002 to 2015. He talks about how his mindset shifted from the scrappy startup to a scaling organization, and how all that work led to an eventual exit to publicly traded NetSuite in 2015 for $200M.
This is Part I of a 2-part episode.2021-11-1149 min
Web MastersJoe Colopy @ Bronto Software: The Peace Corps Volunteer Who Pioneered Commerce Marketing AutomationIn 2002, Joe Colopy launched a simple email newsletter tool, naming it Bronto Mail in reference to his favorite dinosaur. But Joe wasn't the only person trying to help companies with their email marketing. Pretty soon, Joe and Bronto found themselves facing a crowded market and better-resourced competitors. So Joe did a textbook MBA strategy shift. He identified an underserved niche market in need of better marketing tools, and he focused his company on it.That niche market consisted of commerce and ecommerce companies who, at the time, didn't have any email marketing tools built specifically for their...2021-02-2235 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 071: How to Survive Tariffs and Plan For What’s to ComeLuke Peters, CEO and founder at NewAir Appliances and Retail Band, joins this episode of “The Commerce Marketer Podcast” to discuss specific strategies retailers and companies can follow to reduce the burden of tariffs. Luke starts by discussing how the tariffs have impacted NewAIr and their cost of goods (COG), and why simply finding a new supplier isn’t a realistic option (2:00). He explains what to look for in the supply chain to find opportunities for price relief (7:00), and outlines strategies to renegotiate and lower your manufacturing costs and and which parts of your agreement might provide the most levera...2020-02-2540 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 070: How Walmart Uses Social to Drive Local Store TrafficZach Lones, director of social media marketing at Walmart, joins this episode of “The Commerce Marketer Podcast” to discuss how Walmart uses social media and their employees to engage with local communities and increase in-store traffic. Zach starts by describing the genesis of the store-level social media programs (2:00), choosing social platforms (8:30) and how they establish best practices and types of training needed (10:00) for participation. He explains how the program is structured for day-to-day use (12:00) and which KPIs the social team and store-level managers look at to determine the success of the posts (14:15). Zach then shares stories of how program part...2020-02-1846 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 069: Commerce Trends to Watch in 2020Phillip Jackson, chief commerce officer of Something Digital and co-founder of Future Commerce, joins this episode of “The Commerce Marketer Podcast” to discuss expected commerce trends in 2020 and beyond. Phillip starts by describing the biggest trend that he expects to dominate the industry in 2020 (6:00) and discusses how venture capital fails at creating sustainable businesses (7:00). Phillips shifts gears to Amazon, predicting a long-term trend he expects to emerge this year (11:20) and how the cost and speed of shipping may threaten Amazon’s place at the top (13:00). He then delves into brand content and how retailers can neutralize larger competitor advantages with i...2020-02-1142 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 068: How Pact Clothing Uses Sustainability in MarketingDrew Cook, CFO of Pact Clothing, joins this episode of “The Commerce Marketer Podcast” to discuss social causes as part of a brand’s ethos and marketing strategy. We outline the growing trend of sustainability amongst retailers and how “greenwashing” deceives consumers (2:00). He then discusses how terms like “organic” and “sustainable” can both aid marketing efforts and mislead consumers (4:30), and then cover how consumers’ expectations of corporate sustainability impacted Pact’s marketing philosophy and cause-based approach (7:30). He then speaks to the related practical challenges of sourcing and producing items at higher costs (10:30), delving into how beneficial being sustainable really is when consumers aren...2020-01-2836 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 067: How to Grow Your Instagram FollowersOn this episode of “The Commerce Marketer Podcast” I’m joined by Viv Conway and Tash Meys who share their strategies for growing your Instagram followers — and attracting the right ones. The founders of Ace The Gram start by discussing how to use Instagram the “right way” (9:20) and how businesses can decide what purpose it should serve (10:20). Next, they give a case study illustrating high-quality content and overall strategic plan, and then shift gears to discuss images (15:00) and tentpole strategies for growing followers (17:10). Tash and Viv then shed light on what makes a “good” Instagram (IG) post (18:15), how that differs from a g...2020-01-141h 06The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 066: Future Retail Technologies Around the GlobeI’m joined by Luke Daniel Lucht, co-founder and research director at Research Farm, to discuss developing retail technologies around the globe and how they may impact the future of retail. Lucht begins by discussing approaches and challenges to unmanned stores overseas and what they could mean for similar stores in the U.S. (3:10) — and how the Amazon Go model fits into the future of these store formats (5:40). Next, he discusses what facial recognition might hold for retailers and consumers (10:00 and China’s new social credit system. He describes how it’s being used to curb and influence both shopping...2019-12-3154 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 065: Inside Commerce: Stories, Lessons Learned, and What’s Next?CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wilson starts by discussing what he thinks is the “end of the beginning of the ecommerce landscape” and retailers’ problem with free shipping and returns (5:00). Next, Wilson describes how the dot-com bust changed best practices, which new ones are transforming (7:10) and lessons to learn other brands’...2019-12-1751 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 064: A Blueprint for a Successful Product launchI’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of...2019-12-0357 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 063: Augmented Reality and 3D in E-CommerceI’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app-based one (4:50). Carson then explains why they tested AR on their website (7:30) and what the setup process was like (9:00). Carson then breaks down cost considerations (10:20) and balancing these costs with traditional content creation (11:00). Next, he shares results from products that us...2019-11-1941 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 62: Video in Email Marketing Has Finally ArrivedBob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs...2019-11-0538 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 061: Preparing Email Marketing for the HolidaysIn this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:30). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00) and how free shipping factors into these promotions’ success (6:00). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00), and shares ways to promote free shipping with subject lines (13:00) — he “wr...2019-10-2238 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 60: The Behavioral Science of MarketingI’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social proof to influence clicks and conversions (11:00), what makes a “good” email (17:00), what imagery makes a difference (19:00), and how using graphs and charts provides scientific backing (20:00). Next, Nanc...2019-10-0856 min
Wasted ContentEpisode 11 - Bronto Burgers!This is a special Valentines day episode the last week of September. Giving thanks for thanksgiving and all the advancement subsequent to that. Anthropos and Ozymandias are looking forward to having Bronto Burgers 2019-10-033h 02The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 059: How Vera Bradley Designs a Modern-Day Retail ExperienceI’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how...2019-09-2458 min
StrategyCastEpisode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto “If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a freq...2019-09-1132 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 058: How Convenience and Connection Shape the Future of RetailI’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), their expectation of free shipping (6:30), and the impact supply chain transparency will have on retail (8:00). Erin also covers the in-store experience, BOPIS’s importance (9:30), and the impact convenience has on brand loyalty (14:15). Next, she details the future of brick-and-mortar and how experiential in-store shopping will actually need to be (21...2019-09-101h 04The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 057: Brewing Up Email Marketing SuccessI’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing team is organized and how it contributes to their overall online marketing revenue (14:30) before diving into their send cadence, message content, and segmentation (17:40). Next, she addresses the challenge of handling unengaged subscribers and then discusses their automated email programs (22:50), focusing on welcome series, cart abandonment messaging, an...2019-08-2756 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 056: SEO’s Current State and Looking Ahead to 2020I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20). He’ll also discuss how content marketing fits into the retail environment (13:50) and then explains the elements of effective retailer blog posts (19:15). Ron dives into content clustering (20:35), social...2019-08-1340 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 055: Enhancing Digital Marketing with Direct MailIn this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to use small-batch, drip-style campaigns (9:40). He also covers how closely you should target customers and ways it can enhance your digital marketing initiatives (12:40). Dennis shares insights on tracking results, incentives, and timing strategies for your campaigns (21:30). He’ll discuss the expected direct m...2019-07-3059 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 054: How Ikonick Uses Modern-Day Marketing to Drive SuccessIn this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10). Mark explains storytelling’s impact on email conversions and how they measure the success of those email campaigns (16:40). He details how they approach content and social strate...2019-07-1644 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 053: Marketing to Different Customer Segments & Against Larger RetailersJennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS...2019-07-0242 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 052: Navigating the Wild West of Influencer MarketingIn this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money — Joe describes the different payment structures you can use and how company size impacts this (19:00). He also breaks down pitfalls to be wary of (23:20), the nuances of working wi...2019-06-1841 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 051: Driving Engagement with Omnichannel MarketingIn this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also share the importance of their content marketing strategy (21:20) and how they leverage that content in their social marketing (27:20). Finally, they break down how their cust...2019-06-0446 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 050: How Lifecycle Email Marketing Is Like a Fine WineIn this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.
For More:
Greg Zakowicz
Tw...2019-05-2145 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 049: What’s Your Amazon Strategy?Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business.
In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense.
You’ll hear about:
· Why...2019-05-0742 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 048: Building Emotional Connections with CustomersRetailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers.
In this episode, Steve Deckert, co-founder of Smile.io, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional ones.
Step into the studio where we’ll discuss:
· Foundational elements needed to create emotional connections with consumers.
· Why many l...2019-04-2343 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 047: The Rise of BOPIS & What It Means for RetailersAs today’s consumers continue to expect fast and free shipping, buy-online-pickup-in-store (BOPIS), also known as click-and-collect, is increasingly becoming a focused strategy for retailers. From pickup lockers and curbside delivery to in-store counters, BOPIS allows consumers to receive their orders quickly while helping keep retailer delivery costs under control.
In this episode, Charles Dimov, vice president of marketing at Order Dynamics, will discuss what consumers expect from BOPIS, how gender, age, and income level impact usage, where BOPIS is heading, and some key findings from their report, “The Rise of The Click and...2019-04-091h 00The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 046: Email Deliverability: Everything You Need to KnowDid you know that having good email deliverability does not mean your emails reach the inbox? Email deliverability has many components that factor into a message reaching the inbox.
Understanding email deliverability is crucial, yet many marketers do not fully understand what goes into it.
This episode features Chris Kolbenschlag, Oracle Bronto’s director of deliverability, who tackles the myths, best practices, things marketers shouldn’t do and other elements around email deliverability.
You’ll hear us discuss:
· What email deliverability is and the...2019-03-261h 03The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 045: Email Marketing, Deliverability and Marketing to a Niche Audience “The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.”
As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they’ve not only overcome these issues, but built an email marketing program that engages their audience in a way that’s impressive to any retailer.
In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin, both from the adult no...2019-03-121h 03
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 044: Post-Purchase Email MarketingWhether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing.
In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving repeat business by focusing on a dedicated post-purchase email marketing strategy. I welcomed the Senior CRM Manager of Balsam Hill, Stephanie Maassen, to talk about the...2019-02-2643 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 044: Post-Purchase Email MarketingWhether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing.
In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving repeat business by focusing on a dedicated post-purchase email marketing strategy. I welcomed the Senior CRM Manager of Balsam Hill...2019-02-2643 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 043: Super Bowl Commercial Recap RoundtableMore than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads.
In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a $5 million commercial if everyone is checking their Inst...2019-02-1255 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 043: Super Bowl Commercial Recap Roundtable More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads.
In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a...2019-02-1255 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 042: Facebook and Social Marketing StrategiesSocial media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data.
So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles?
In this episode, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and more heavily researched, how these lessons might apply to everyday retailers, and...2019-01-2946 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 042: Facebook and Social Marketing StrategiesSocial media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data.
So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles?
In this episode, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and...2019-01-2946 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 041: Best Moments of 2018, Presented Mullet-Style 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few.
In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the front portion of the program, we’ll highlight the business end of digital m...2019-01-151h 14
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 041: Best Moments of 2018, Presented Mullet-Style2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few.
In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the front portion of the program, we’ll highlight the business end of digital marketing and the retail space, while in the...2019-01-151h 14The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 040: Successful Email Marketing After Going Direct-to-ConsumerMany B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly.
In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B...2019-01-0149 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 040: Successful Email Marketing After Going Direct-to-ConsumerMany B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly.
In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B into D2C, mistakes made...2019-01-0149 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 039: Making CLTV Bloom With Email Marketing SegmentationThink of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty.
In this episode, I’m joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC’s Shark Tank, but this time they’re on The Commerce Marketer Podcast where we discuss...2018-12-1849 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 039: Making CLTV Bloom With Email Marketing SegmentationThink of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty.
In this episode, I’m joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC’s Shark Tank, but this time they’re on The Commerce Marketer Podcast where we discuss...2018-12-1849 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 038: Bringing Retail Supply Chain-Sexy BackHave you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere?
Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs.
In this episode of The Commerce Marketer Podcast, I’m joined by Bob Carver, the VP of Cloud...2018-12-0441 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 038: Bringing Retail Supply Chain-Sexy BackHave you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere?
Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs.
In this episode of The Commerce Marketer Podcast, I’m joined by Bob Carver, the VP of Cloud...2018-12-0441 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 037: Paid Search Strategies, Changes, and Trends for 2019During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.
In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.
You’ll hear about:
• The biggest paid search...2018-11-201h 17The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 037: Paid Search Strategies, Changes, and Trends for 2019During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.
In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.
You’ll hear about:
• The biggest paid search...2018-11-201h 17
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 036: How to Get Amazon Reviews & Why Your First 50 MatterHave you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult.
In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those first 50 ever-elusive Amazon product reviews. We’ll discuss under-utilized tactics, ways to add value for...2018-11-0641 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 036: How to Get Amazon Reviews & Why Your First 50 MatterHave you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult.
In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those first 50 ever-elusive Amazon product reviews. We’ll discuss under-utilized tactics, ways to add value for...2018-11-0641 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 035: Creating a Curiously Awesome YouTube Marketing StrategyRetailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but?
In this episode of The Commerce Marketer Podcast, founder and CEO of Vat19.com, Jamie Salvatori, discusses their approach to video marketing, why they chose YouTube...2018-10-231h 19
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 035: Creating a Curiously Awesome YouTube Marketing StrategyRetailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but?
In this episode of The Commerce Marketer Podcast, founder and CEO of Vat19.com, Jamie Salvatori, discusses their approach to video marketing, why they chose YouTube...2018-10-231h 19The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 034: Marketplace Bootcamp: Keys to Successful SellingWhen you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment.
In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at C...2018-10-091h 02The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 033: The Tricks – and Treats – of Being an EntrepreneurCandy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth.
I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about:
• The genesis and evolution of the in-store customer experience
• Challenges o...2018-09-2529 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 032: May the On-Demand Economy Be With YouFrom on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is continuing to evolve and disrupt traditional services and retail.
I’m joined by Scot Wingo, founder of the on-demand car care service Spiffy. We’ll discuss how the on-demand economy has changed over the past several years, reasons why on-demand companies fail, challenges with user adoption, and how to evolve and grow in an increasingly competitive space. And what the heck - we’ll even talk some Star Wars!
You’ll hear about:
• Has on-demand hit its peak or are we just beginning?
• The biggest hurdles with starting an...2018-09-1038 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 031: The Changing Face of Loyalty ProgramsLoyalty programs are created to encourage repeat customers, build brand advocates, and drive loyalty. But in today’s age, how consumers respond to and engage with retailer loyalty programs is changing. Monetarily incentivizing customers in order to move them from one tier to the next is not a recipe for long-term loyalty.
I am joined by Chris Bechtel, VP of Growth & Marketing at Annex Cloud. We’ll discuss all things loyalty programs, such as program structure, types of rewards, macro and micro KPIs, and more. Loyalty programs may be changing, but they’re far from dead.
We’ll discuss:
• How to define...2018-08-2849 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 030: CRO, Email Marketing, UX, Website Tests and “Princey” ThingsI'm joined by Jamie Schreter, Chief Strategy Officer at the ecommerce agency diff, for a wide-ranging conversation covering topics like CRO, website testing, UX design, email marketing and more. Jamie will share examples of website tests, results and lessons learned, websites changes that caused cart abandonment rates to drop, and the hidden dangers of growing your email list.
And in a little role reversal, Jamie flips the script and asks Greg questions ranging from the next big thing in email marketing to his surprising choice of the most overrated movie.
We discuss:
• Three most common challenges retailers experience with web tr...2018-08-1454 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 029: The Business of Beer. How 3 American Ex-Pats Started a German BrewerySomething’s brewing on this episode of the podcast. I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer’s own backyard, Germany. We’ll talk about entrepreneurship, how to grow at scale, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment.
We’ll discuss:
• How they went from YouTube videos into launching a brewery
• How a crowdfunding...2018-07-3145 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 028: 17 Juicy SEO Tactics Worth the SqueezeOver the past 15 years, the tactics used to improve SEO have continued to evolve. And with the increase of non-traditional “search engines”, like Amazon and social media sites, focusing on improving all aspects of your SEO has never been more critical. So which strategies is the juice worth the squeeze?
In this episode I sat down with Ronald Dod, Co-founder and CEO of Visiture, to discuss 17 SEO tactics, and why they are so critical as the SEO landscape evolves. We’ll discuss:
• Which SEO tactic do most retailers not do, but should?
• The circumstance that hurts a lot of retailers and how to...2018-07-1741 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 027: Pop-Up Shops, Classic Rock, and Touring with Ringo StarrThis podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You’re about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue.
I sat down with Scott Segelbaum, owner of the Rock Art Show, to discuss the evolution of the po...2018-07-0335 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 026: B2B Ecommerce and Going B2C, D2C and R2-D2As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them.
In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including:
• How to determine if B2B online sales is right for your company
• When should a B2B company consider selling D2C?
• Managing your team through a transi...2018-06-1932 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 025: Finding Authenticity in Brand PhotographyImages are visual punctuations that help tell a story. For consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and UGC can help with these efforts for more authentic imagery, brands can’t rely on their customers alone to produce their content.
In this episode, I sat down with John DeMato, owner at DeMato Productions, to discuss how to create authenticity in images, even when they’re professionally shot in-h...2018-06-0537 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 024: Connecting With the Digitally Native ConsumerDigitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers.
In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer.
You’ll hear about:
• Which email marketing strategies best connect with digital natives
• What caused their shift in approach to website photography
• How working with customers on social content led...2018-05-2234 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 023: Hiring and Motivating Seasonal Customer Service Reps in RetailFor retailers, the holidays and other peak seasons are a critical time. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide can truly make or break a customer relationship.
In this episode, I sat down with Stefanie Frenking, head of recruiting and feel good management at Spreadshirt, to discuss how the company approaches hiring seasonal employees, what they consider when forecasting headcount and how they make these temporary employees feel invested in the company.
You’ll hear ab...2018-05-0833 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 022: Swipe Right For Social Media in RetailSocial media is becoming more ingrained in every aspect of retail. How should retailers approach social media, measure its success and determine which types of content to use in their social marketing?
In this episode, I sat down with Bridget Saroff, social media manager at Raymour & Flanigan, to discuss how they approach social media, incorporate UGC and influencers in their content plan and manage social policies for individual stores and employees.
You’ll also hear about:
• How to balance user-generated and self-branded content
• The most important social metrics and networks for their brand
• The evolution of social from a customer service...2018-04-2436 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 021: IP Infringement in Retail and EcommerceFor retailers, protecting your IP is hard to do. And the prevalence of third-party marketplaces, the ability to source products, and the ease of standing up a new website make policing infringement even tougher. In this episode, I spoke with Sarah Nagae, special counsel at law firm Nexsen Pruet, about the types of IP infringement, how to safely work with marketplaces and when to get your legal team involved.
We also cover:
• How to protect your brand from IP theft.
• Whether product descriptions can be considered IP.
• What to do when you spot infringement on third-party marketplaces.
• When copyrights “self-arise” and why it’s...2018-04-1043 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 020: The Ecommerce of Sports With the Durham BullsThe Durham Bulls Baseball Club has come a long way since the days of Nuke and Crash. But like all sports clubs today, they face many of the same challenges as your favorite retailers. In this episode, I sat down with Matt Sutor, director of marketing and communications for the 2017 Triple-A National Champion Durham Bulls, to discuss how they use digital marketing channels to drive ticket and merchandise sales, and how those efforts relate to the fan experience. We also attempt to answer the age-old question, "Is a hot dog a sandwich?"
You'll also hear about:
* How the Bulls use...2018-03-2744 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 019: Is Customer Lifetime Value Dead?For many marketers, customer lifetime value (CLV) is a primary KPI for identifying their best customers. Jay Dunn, partner and CMO of Chief Outsiders, believes this is a mistake. He says the concept of CLV has changed in recent years and warns that marketers must reevaluate what it means to them.
In this episode, I sat down with Jay to discuss the common misconceptions of CLV, the value of post-purchase email marketing, the fine line between customer loyalty and bribery, and his life on the road as a professional musician. You'll also hear about:
** Why marketers should reevaluate the meaning...2018-03-1339 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 018: Ted Rubin Talks 2018 Retail and Shares a Little TMIThe customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal.
For this episode of The Commerce Marketer Podcast, I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018. Where are we headed? How does social fit in? What can retailers can do to show consumers that they know them?
In addition, we talk about:
** ...2018-02-2746 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 018: Ted Rubin Talks 2018 RetailThe customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal.
I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018.
In this episode we talk about:
** The next big thing in retail for 2018
** A real-life experience that's causing one company to lose customers
** The new EDLP (everyday low price)
** The vulnerability of Amazon
** What...2018-02-2746 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 017: Dear [First Name], It's All About PersonalizationEnhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources.
In this episode, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program.
We'll discuss:
" Ways retailers can effectively segment and scale with limited resources.
" A one day per month exercise that can enhance your email marketing program.
" Strategies to find the "hidden gems" inside...2018-02-1337 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 017: Dear [First Name], It's All About PersonalizationEnhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources.
In this episode of The Commerce Marketer Podcast, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program, and successful tactics that can enhance the customer experience.
In this episode, we discuss:
" Ways retailers can effectively segment and scale with limited resources.
" A one day...2018-02-1337 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 016: Recapping the 2017 Holidays ... and WafflesThe holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine. Back in October, I made some predictions about what I thought we'd see this holiday season. So, what exactly did happen? How did my predictions pan out? In this episode I am joined by Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect waffle.
...2018-01-3049 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 016: Recapping the 2017 Holidays ... and WafflesThe holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine.
Back in October, I made some predictions about what I thought we'd see this holiday season. So, what exactly did happen? How did my predictions pan out?
In this episode of The Commerce Marketer Podcast, I sat down with Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect...2018-01-3049 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 015: Symmetrical Marketing and Enhancing the Happiness QuotientIf your marketing email has a 40% open rate, then 60% of your subscribers never see it. And that doesn’t include the people who haven’t signed up for your emails. That’s why it’s critical to consistently and clearly convey your message across all channels. In this episode, I sit down with Mariel Bacci, senior ecommerce strategy lead at BVAccel, to talk about the importance of symmetrical marketing and how it relates to the happiness quotient – and even how Snoop Dogg plays a role in all of this.
In this episode, we discuss:
• Symmet...2018-01-1622 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 015: Symmetrical Marketing and Enhancing the Happiness QuotientIf your marketing email has a 40% open rate, then 60% of your subscribers never see it. And that doesn’t include the people who haven’t signed up for your emails. That’s why it’s critical to consistently and clearly convey your message across all channels. Focusing on symmetrical marketing can help you do just that while meeting consumer expectations.
In this episode of The Commerce Marketer Podcast, I sit down with Mariel Bacci, senior ecommerce strategy lead at BVAccel, to talk about the importance of symmetrical marketing and how it relates to the happiness quotient – and even how Snoop Dogg plays...2018-01-1622 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 014: A Millennial Marketing Expert Dishes the DirtIf a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you!
In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both MillennialMarketing.com and the youth trends mark...2018-01-0323 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 014: A Millennial Marketing Expert Dishes the DirtIf a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you! In this episode, I sit down with millennial marketing expert Jeff Fromm. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about. In this e...2018-01-0323 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 013: Mapping the Modern-Day Consumer’s Path to PurchaseIf you search online for a pair of boots, those boots will follow you around the internet for weeks. But is this really what compels consumers to buy? The way people seek out and receive information has changed, which has drastically shifted the consumer’s path to purchase. And no one knows this better than today’s guest: John Andrews, CEO and co-founder at Prevailing Path.
As the founder of Walmart’s ElevenMom’s program, John noticed the early changes in how consumers receive and digest information, and recognized the power that influencer marketing wields. I spoke with John about the cust...2017-12-1144 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 013: Mapping the Modern-Day Consumer’s Path to PurchaseIf you search online for a pair of boots, those boots will follow you around the internet for weeks. But is this really what compels consumers to buy? The way people seek out and receive information has changed, which has drastically shifted the consumer’s path to purchase. No one knows this better than today’s guest, John Andrews. As the founder of Walmart’s ElevenMom’s program, John noticed the early changes in how consumers receive and digest information, and recognized the power that influencer marketing wields.
In this episode, John and I discuss:
•...2017-12-1144 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 012: Real-Time Contextual Marketing and Email PersonalizationWhen it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As commerce marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical.
I spoke with Justin Foster, co-founder of Liveclicker, about how real-time contextual marketing can empower your personalization efforts and drive consumer engagement.
In this episode of The Commerce Marketer Podcast, we discuss:
• Real-time contextual marketing in email.
• How it plays into a broader personalization stor...2017-11-2131 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 012: Real-Time Contextual Marketing and Email PersonalizationWhen it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical. I spoke with Justin Foster, co-founder of Liveclicker, about how real-time contextual marketing can empower your personalization efforts and drive consumer engagement. We'll discuss:
• Real-time contextual marketing in email
• How it plays into a broader personalization story
2017-11-2131 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 011: Customer-First SEO and the Marketing OverlapSEO is an ingredient, not a recipe. For some marketers, it’s not traditionally been part of their day-to-day. But with the evolution of consumer expectations, mobile dominance and the rise of voice search, there is a growing overlap between overall marketing strategy and SEO practices.
I spoke with Randy Kohl, Director of Content & Digital Strategy at Gorilla Group, about how SEO is changing from a conceptual level, and how it relates to a broader content strategy from the marketing department.
In this episode of The Commerce Marketer Podcast, we discuss:
• The pivotal forces driving changes in SEO today.
• How conten...2017-11-0720 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 011: Customer-First SEO and the Marketing OverlapSEO is an ingredient, not a recipe. For some marketers, it’s not traditionally been part of their day-to-day. But with the evolution of consumer expectations, mobile dominance and the rise of voice search, there is a growing overlap between overall marketing strategy and SEO practices. I spoke with Randy Kohl, Director of Content & Digital Strategy at Gorilla Group, about how SEO is changing from a conceptual level, and how it relates to a broader content strategy from the marketing department.
In this episode, we discuss:
• The pivotal forces driving changes in SEO...2017-11-0720 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 010: Managing an eCommerce Digital Marketing TeamFor many retailers, managing an in-house digital team can be challenging. An effective manager must continually motivate employees, provide productive feedback and encourage professional development, all while holding the team accountable for both individual and company-wide goals. In this episode, I sat down with Ryan Dobrin, Director of Marketing at Sylvane.com. Among other things, to discuss how his digital marketing team is structured, the importance of maintaining your company culture, and how he balances organizational and individual growth and goals with day-to-day responsibilities. In this episode, we discus:
• How much “cultural fit” plays into hiring new te...2017-10-2332 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 009: Driving Customer Loyalty Through Segmentation and Sock PuppetsConsumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. But we know that achievable opportunities are out there, regardless of the size of your marketing department. I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience.
In this episode, we d...2017-10-1841 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 008: An Ecommerce Rapid-Fire MashupThe ecommerce and retail landscape is changing, which brings up a lot of questions for commerce marketers. In this episode of The Commerce Marketer Podcast, I talk to three of them and get their opinions on the state of retail today and what’s in store for the future. Check out our industry rapid-fire mashup of their responses and predictions. We discuss:
• The biggest challenge for online retailers today.
• Whether brick-and-mortar will survive.
• What social media means for retail.
• The most effective email marketing strategy they’ve implemented...2017-10-1818 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 007: A Five-Year-Old’s Views on CommerceFive-year-olds don’t know what life was like before Siri and Alexa, or even smartphones. Touchscreens and voice assistants are simply their “norm.” But many of us are continually trying to adapt to the growing number of technological advancements increasingly influencing our day-to-day interactions. For this episode, I sat down with my five-year-old son to discuss a number of topics related to commerce today. While you might not think a child’s perspective matters, it does. In fact, the parallels between his expectations and those of consumers today are strikingly similar. In this episode, you’ll discuss:
• A five...2017-10-1811 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 006: Storytelling in Marketing That InspiresMillennials have become quite the punchline lately. But this generation has actually been credited with changing the way retailers focus on communicating with their consumers. Join me as I welcome Jeffrey Grannis, Director of Digital at Juice Beauty, to share how the brand approaches storytelling in their marketing campaigns, and how these strategies can be applied to millennials and non-millennials alike. After all, there is a story in everything! In this episode of The Commerce Marketer Podcast, we’ll discuss:
** Marketing storytelling and Juice Beauty’s approach to it.
** Why retailers have been slow...2017-10-1833 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 005, Part 2: The Future of Commerce 2.0Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. From mobile browsing to voice commands, retailers need to take stock of the experiences they provide and how well they are meeting consumer expectations. In part 2, Something Digital’s Phillip Jackson talks with me about what he dubs “the future of commerce 2.0.” Phillip discusses the future in terms of what is currently accessible to retailers, and how they should use those tools to meet customer expectations.
In part 2, we discuss:
** The new paradigm of mobile computing and platfo...2017-10-1828 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 004: The Future of OmnichannelThe retail industry is changing. We all know it. So what can you do about it? How will you keep up? In this episode of The Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and I discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things. You’ll hear about:
** The types of personalization that are most important.
** Cross-device engagement and the omnichannel experience.
** How customer service will transform brick-and-mortar retail.
** Co...2017-10-1842 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 003: A/B Split Testing Without the Use of Big DataNot all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this episode of The Commerce Marketer Podcast, Stephanie Urban, director of digital marketing at Tarte Cosmetics, and I will discuss why developing an A/B testing plan and segmentation strategy for today’s shoppers is critical. We’ll dig into some practical ideas for testing, reporting structures and optimization opportunities when you don’t have “big data.” A few topics covered in this episode:
** Deciding what to test.
** Subject line testi...2017-10-1829 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 001: The Power of MobileMobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the mobile evolution. A few topics covered in this episode:
** Desktop-only disorder.
** The state of omnichannel today and what is holding retailers back.
...2017-10-1830 min
The Jason & Scot Show - E-Commerce And Retail NewsEP019 - Grocery Commerce, Adobe & Bronto Summits, Apple Pay News and MoreAdobe Summit:
Jason attended the Adobe summit.
Adobe announced a Cross Device Attribution “Device Co-op”
From the retail supersession, Sucherita Mulpuru shared the Forrester mobile forecast,$35B in mobile sales, $977B mobile influenced sales. So for every dollar purchased on a mobile device, another $28 are influenced.
Adobe demoed an entirely unrealistic retail use case "REI Shopping Bag" based on technology from Twyst.
Razorfish debuted a new set of tools for creating B2B commerce experiences using the Adobe stack, called Razorshop B2B
Bronto Summit
Scot attended the Bronto conference, and gave a t...2016-03-2749 min