Brooke C Furniss - Podcast Details

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FWRD: An EasyCare Podcast99. FWRD-Dealer Strategy with Brooke Furniss: Optimizing Ops & SalesIn this episode of FWRD, hosts Corey Smith and Erick Jauregui sit down with Brooke C. Furniss—founder of BZ Consultants Group and host of Facts Not Feelings—to explore modern dealer strategy from the inside out. The conversation dives into how service departments play a vital role in long-term customer retention, and why aligning sales and service budgets is crucial for dealership success.Brooke shares actionable insights on cross-training staff, implementing technology more effectively, and meeting today’s car buyers’ expectations for a seamless, digital-first experience. From improving internal communication to using video for better customer engageme...2025-06-1834 min

Facts Not Feelings with Brooke C. FurnissRisk vs. Reward: Business Growth & Reputation🚨 Is Playing It Safe Holding Your Business Back? 🚨Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down:✅ How to take smart risks & avoid costly mistakes✅ The power of online reviews & customer trust✅ Why reputation management is your secret growth weapon🚀 Whether you're a dealer, business owner, or entrepreneur, mastering risk-taking and digital reputation is key to long-term success in today’s market.🔹 Connect with Our Speakers:Jordan Furniss 👉 https://qrch.net/sqyqpppixhfbFacts No...2025-03-2036 min

Facts Not Feelings with Brooke C. Furniss🚗 The Car Buying Shift No One’s Talking About!🚗 The automotive industry is evolving fast! Are you keeping up?Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising interest rates to AI-driven solutions and the secret to high-performing dealerships, we break down Facts Not Feelings.🔑 Main Takeaways:1️⃣ Selling Cars the Way Customers Want to Buy – Why payment shopping is dominating the market and how top dealers are adapting.2️⃣ AI & Digital Retailing – The right way to integrate AI without losing the human connection that drives car sales.2025-03-1349 min

Facts Not Feelings with Brooke C. FurnissHow AI is Revolutionizing Car Dealerships 🚗🤖AI is transforming the automotive industry—are you ready to embrace the future?In this episode of Facts Not Feelings, Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership operations. From booking service appointments to providing seamless customer interactions, learn how automotive-specific AI solutions are making dealerships more efficient, profitable, and customer-friendly.👉 3 Main Takeaways:1️⃣ AI Enhances Efficiency: Handle repetitive tasks like service appointment bookings while allowing employees to focus on high-value interactions.2️⃣ Choose Automotive-Specific AI: Platforms tailored for dealerships ensure data security and effective communication...2025-03-0641 min

Facts Not Feelings with Brooke C. FurnissStreaming TV Ads That Sell: Boost Your Auto ROI 🚗📺🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience.Main Takeaways:1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting.2️⃣ Data-Driven Success: Uncover how clean room technology ensures accurate ad measurement and optimized campaigns.3️⃣ Maximizing Media Mix: Discover how streaming TV enhances your overall ma...2025-02-2042 min

Facts Not Feelings with Brooke C. FurnissHidden Costs 💸 of Vendors – Are They Partners or Problems?Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings, Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigate vendor relationships and unlock their true potential. From identifying hidden costs to leveraging overlooked data, this conversation will change how you approach vendor partnerships.Key Takeaways:1️⃣ Discover the hidden costs of misaligned vendor relationships.2️⃣ Learn how to spot red flags and ask the right questions when choosing a vendor.3️⃣ Uncover the most underutilized data points that can drive bette...2025-02-1345 min

Facts Not Feelings with Brooke C. Furniss🔑 Unlocking BDC Success: Strategies Every Dealership Needs 🚗📈🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results.Main Takeaways:1️⃣ Why alignment between BDC and other departments is crucial for success.2️⃣ The top tools and processes every dealership BDC must have.3️⃣ How to measure and scale BDC performance with actionable insights.Tune in to learn how...2025-01-1643 min

Facts Not Feelings with Brooke C. Furniss🚗 Car Buying Made Easy: Online to Showroom Magic!What if buying a car was as easy as scrolling through your favorite app? 🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey.🔍 What You'll Learn:Seamless Integration: Connecting online browsing to in-store experiences is crucial for dealerships to meet customer expectations.Frictionless Trade-In Process: Providing exact trade-in values builds trust and reduces negotiation barriers.Leveraging AI: Predic...2025-01-0939 min

Facts Not Feelings with Brooke C. FurnissCDK Cyber Attack: Lessons for the Auto Industry 🚨🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity.📌 Key Takeaways:1️⃣ The Ripple Effect: Learn how the attack paralyzed dealerships, disrupted credit unions, insurance providers, and more.2️⃣ Data Security Gaps: Discover the vulnerabilities that left the automotive industry exposed an...2024-12-1231 min

Facts Not Feelings with Brooke C. FurnissSmart Design Secrets for Dealership Success🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices that save time, increase sales, and build customer loyalty.🔍 What You'll Learn:Strategic Dealership Design for Efficiency & Customer SatisfactionMaximizing ROI Through Smart Space ManagementBuilding Customer Loyalty with Community-Centric DealershipsConnect with Our...2024-12-0540 min

Facts Not Feelings with Brooke C. Furniss🚗 Unlock the Secrets to Dealership Success with Don Brady 🚗In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers.Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's journey, from Army veteran to dealership owner, and how he uses his expertise to help others succeed.Main Takeaways: 1️⃣ Why training is the...2024-11-2138 min

Facts Not Feelings with Brooke C. FurnissBoost Car Sales with Smart Social Media 🚗💡🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that resonates and converts!🔍 What You'll Learn:Social Media Beyond Ads: Discover how to use social media for more than just advertising. Learn strategies for building brand awareness and engaging effectively with pot...2024-11-0745 min

Facts Not Feelings with Brooke C. FurnissHow AI Transforms Auto Training: A Must-Watch!🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟👤 Special Guest: Ben Choder, CEO of CallRevu, joins us to discuss the transformative impact of AI on automotive training. Learn how AI tools are specifically designed to adapt to individual learning styles, enhancing training program effectiveness across the industry.🔍 What You'll Learn:The Transformative Impact of AI: How AI c...2024-10-1745 min

Facts Not Feelings with Brooke C. FurnissBoost Dealership Sales: Harness First-Party Data! 🚗📈🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth🔍 What You'll Learn:Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data.Insights from Industry Leaders: Experience cutting-edge perspectives that shape successful dealerships today.Upcoming Industry Events: Get a sneak peek at our topics for the upco...2024-09-2644 min

Facts Not Feelings with Brooke C. FurnissData Privacy: Innovation or Barrier in Auto?🚗💡 Episode Overview:Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage.🔍 What You'll Learn:The Importance of Data Privacy Compliance: Understand why robust data privacy practices are essential not only for legal compliance but also for building consumer trust.Balancing...2024-05-231h 04

Facts Not Feelings with Brooke C. FurnissSkyrocket Profits: Auto Tech & Vendor Tactics 🚀Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Automotive Group, dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs associated with slow adoption of new technologies, and practical strategies for integrating cutting-edge innovations.👉 Key Highlights:Vendor Neutrality: Understand why impartial partnerships are essential for dealership success, leading to more ethical business practices and better technology outcomes.Adoption Speed: Discover how swiftly emb...2024-05-1650 min

Facts Not Feelings with Brooke C. Furniss🚗 Boost ROI: Marketing Secrets for Car DealersJoin Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Performance at Wikimotive, and Patrick Downes, Director of Digital Marketing at Ruge’s Auto Group at the Digital Marketing Strategies Conference (DMSC) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies designed to elevate car dealership profitability. This episode of 'Facts Not Feelings' explores innovative approaches to automotive marketing that will help you expand your market and drastically improve your return on investment.🔗 Key Takeaways:Maximize Your Network at Auto Conferences: Discover how these events go beyon...2024-05-0955 min

Facts Not Feelings with Brooke C. FurnissBoost Sales: Elevate Your Dealership's Shopper Experience!Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas, COO of Dealer eProcess, dive into the future of automotive digital retailing. Learn how cutting-edge trends, innovative metrics, and pivotal user experience improvements are revolutionizing how dealerships engage and satisfy online shoppers. This episode is essential for dealers, general managers, and digital marketing enthusiasts aiming to stay ahead in the fast-evolving automotive industry. Don't miss out on these critical insights to elevate your dealership's success.3 Main TakeawaysMaximize GA4 Insights: Unlock the power...2024-04-1849 min

Facts Not Feelings with Brooke C. Furniss🚀 Empower & Humanize: Transform Auto Sales! 🚗💡Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of empowering your team, leveraging technology wisely, and maintaining the human touch for enhanced customer experiences. Discover strategies for seamless tech integration and learn how your dealership can stay ahead in this rapidly evolving landscape.3 Main Takeaways Strategic Technology Integration: Dealerships must evaluate their current technological assets critically before adopting new tools to ensure they're not redundantly investing in similar solutions. The aim s...2024-04-1152 min

Facts Not Feelings with Brooke C. FurnissBoost Dealership Success: Key Strategies & Growth TipsDive into a transformative journey with "Facts Not Feelings" as we unveil groundbreaking strategies that will revolutionize your auto dealership's success. Join host Brooke Furniss and marketing maestro Paul Crisci in a dynamic dialogue that cuts through the noise, offering you a roadmap to unparalleled growth and resilience in the automotive sector. Whether you're aiming to amplify your online presence, master Google Analytics, or rediscover foundational business principles, this episode is your gateway to elevating your dealership to new heights.3 Main TakeawaysLeverage Google Analytics for Dealership Success: Unlock the potential of...2024-03-281h 00

Facts Not Feelings with Brooke C. FurnissBoost Your Dealership: SEO & Digital Marketing TipsWelcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves, VP of Sales and Co-Founder of Reunion Marketing. Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership marketing, this episode uncovers the untapped potential of organic visibility and SEO strategies for auto dealerships.🔍 In This Episode, You’ll Discover:The Impact of Inventory Dynamics: Chad shares his expert insights on how fluctuations are reshaping digital marke...2024-03-2159 min

Facts Not Feelings with Brooke C. FurnissRevamp Your Auto CX: Insider Tips RevealedJoin us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone, Chief Sales Officer of TotalCX, to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role of personal touch in customer service. Discover the future of automotive customer experience and learn practical strategies to elevate your dealership's customer engagement. Whether you're in sales, service, or leadership within the automotive sector, this conversation is packed with valuable insights and actionable advice.Visit TotalCX...2024-03-0751 min

Facts Not Feelings with Brooke C. FurnissTransforming Auto HR: Unveiling DEI Leadership SecretsJoin host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino, a consultant from Innovative Auto HR. Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the impact of DEI on sales, service quality, and brand reputation. Discover practical strategies for creating high-performing, diverse teams in the fast-paced automotive world.3 Main Takeaways 2024 DEI Trends in Automotive HR: Explore the latest trends in Diversity, Equity, and Inclusion (DEI) a...2024-02-2955 min

Facts Not Feelings with Brooke C. FurnissCar Retail Revolution: Navigating Post-COVID & EV ShiftsJoin host Brooke Furniss in an enlightening conversation with Peter Smith, Managing Partner at Lion Partnership, on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adapting to technological advancements and changing consumer behaviors. If you're passionate about the intersection of technology and tradition in the automotive industry, this episode offers valuable insights and foresight into what's next for car retailing.Subscribe to 'Facts Not...2024-02-1557 min

Facts Not Feelings with Brooke C. FurnissAuto Sales Transformed: Data Tech's ImpactWelcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe, Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consumer relationship in the auto industry.From the intricacies of identifying anonymous website visitors to harnessing consumer data for impactful sales strategies, this episode is packed with valuable insights. We delve deep into the balance between data utilization and consumer privacy, and peek into...2024-02-0856 min

Facts Not Feelings with Brooke C. FurnissAI Disrupting Auto Marketing: Don't Miss These Key Trends!"Welcome to 'Facts Not Feelings,' where we dive deep into the transformation of video content from luxury to necessity in the business world, especially in the automotive industry. Join host Brooke Furniss and video editing expert Josh Adams from Adams Media as they discuss the impact of AI in video editing, the nuances of customer relationships in car sales, and how storytelling is revolutionizing automotive marketing. Whether you're in the industry or just 3 Main TakeawaysBusiness Video Evolution, From Luxury to Necessity: This takeaway captures the shift in video content's role...2024-01-2555 min

Facts Not Feelings with Brooke C. FurnissAuto Future: Digital Shifts in Dealership TrendsWelcome to this episode of 'Facts Not Feelings,' where host Brooke Furniss dives into the rapidly evolving automotive industry with Christopher "Hawaii" Dasconio, Regional VP of Sales at Stream. Join us as we explore the latest strategies for dealerships to stay competitive, the rise of digital retailing, the impact of consumer behavior, and the power of digital body language. We'll also delve into the importance of brand perception, public relations, and how dealerships can adapt their marketing and service strategies in this digital age. Don't miss these valuable insights and expert opinions on shaping a successful future in...2024-01-1855 min

Facts Not Feelings with Brooke C. FurnissEV Advertising 2024: Changes Coming for Auto MarketingWelcome to another insightful episode of "Facts Not Feelings" where host Brooke Furniss and guest Madi Morgan, Client Partner at Polk Automotive Solutions, dive into the transformative landscape of retail advertising driven by the rapid ascent of electric vehicles (EVs). This episode explores how retail advertisers are adapting to the EV buzz, the unique consumer behavior surrounding EVs, and the implications for media strategies and dealership operations. Join us as we unravel statistics, discuss the future of automotive retail, and provide valuable insights for advertisers and dealerships navigating the EV market. Don't forget to subscribe for more episodes and...2023-12-1441 min

Facts Not Feelings with Brooke C. FurnissAffordability Crisis in Auto - A Dealer RoadmapIn this enlightening episode of "Facts Not Feelings," join host Brooke Furniss as she dives into the current automotive industry crisis with Paul Machin, Director of Strategic Accounts at Black Book. Explore the reasons behind the skyrocketing used car prices, inventory shortages, and how dealers can thrive in these challenging times. Discover Paul's insights on automotive pricing, dealer strategies, and future market predictions, offering valuable information for both industry professionals and consumers. Don't miss out on this in-depth analysis and strategies to navigate the automotive market crisis.3 Main Takeaways Used car prices have hit...2023-12-0750 min

Facts Not Feelings with Brooke C. FurnissSpotting Fake Experts: How to Tell Credible Voices from Empty ClaimsJoin Brooke C Furniss as she sits down with automotive industry veteran Dan Moore in this insightful episode of Facts Not Feelings. With decades of expertise, Dan provides keen perspectives on spotting unmerited claims, amplifying credible voices, and separating facts from feelings. Gain valuable lessons on vetting self-proclaimed "experts", asking the tough questions, and keeping marketing strategies simple and focused. Discover how to cut through the noise and hype to make data-driven decisions that truly drive ROI. An episode packed with pragmatic wisdom for any automotive professional looking to thrive on authenticity.Main Takeaways 2023-10-261h 16

Facts Not Feelings with Brooke C. FurnissTeam Growth Insights: Auto Exec on Training, Culture & Employee DevelopmentDive into the intricate dynamics of employee growth with our exclusive 'Facts Not Feelings' series. Join Brooke Furniss as she engages with the Service Director of CMA's Valley CDJR, Robert Migliaccio. Delve into the crossroads of the automotive industry, technological changes, multi-generational workforce challenges, and the definition of meaningful growth. This episode promises to not only inform but to challenge your notions on employee development in the modern age. Subscribe for more invaluable insights and remember – it's always about 'Facts Not Feelings'.Main Takeaways 1. Foster a caring, empowering culture. Create a positive work environment built on me...2023-10-1947 min

Facts Not Feelings with Brooke C. FurnissUnlocking GA4 Conversion Events: What Google Isn't Telling You!Brooke Furniss kicks off another episode of 'Facts Not Feelings' with a deep dive into the world of Google Analytics 4 (GA4) Conversion Events. Alongside George Nenni, the founder of Generations Digital and an established name in digital marketing, this video promises a thorough exploration of GA4's newest features, changes, and their implications. From understanding the revolution in digital analytics to privacy concerns, get ready to gain insights that will transform your analytics game. Stay tuned to discover George's take on the future of GA4, its potential role in emerging technologies, and much more. Don't forget to like...2023-10-1242 min $I\'m A Car Chick$ I'm A Car ChickChicks in Charge: Facts, Not Feelings Edtion ft. Brooke FurnissChicks in Charge: Facts, Not Feelings Edtion ft. Brooke FurnissLadies and gentlemen, welcome to the Chicks in Charge podcast, where today, we get to feature a powerful woman making waves in the automotive industry- Brooke Furniss. With over ten years of experience in the automotive field, Brooke is a force to be reckoned with.Throughout her career, Brooke has dabbled in various sectors including retail, OEM, consulting, fixed ops, body shops, and even entrepreneurship. This extensive experience has equipped her with a profound and thorough understanding of every aspect of the industry. As a result, Brooke 2023-10-1140 min

Facts Not Feelings with Brooke C. FurnissVegas Special: Auto Leaders Spill Secrets! | Facts Not FeelingsFacts Not Feelings dives deep into the automotive industry's latest trends in this special Digital Dealer Vegas episode. Join host Brooke Furniss and esteemed guests, including Mike Bukowski, "Big" Al Gillespie, Mike Colacchio, and Allie Peters. Uncover the mysteries of Google Analytics 4 (GA4), the balance between Organic vs. Paid strategies, the evolving landscape of Fixed Ops, and the promising horizon of AI & Chat GPT in automotive. Be part of the discussion that highlights the role of CDPs in ensuring data privacy and the captivating evolution of personalized marketing. Subscribe now and stay ahead in the automotive industry!...2023-10-0555 min

What the Fixed Ops?! (WTF?!)Put Your Ego Aside and LISTEN!!! - What the FixedOPS?! #shortsHow do we allow ourselves to grow when there's so many voices competing for our attention? Do we need to agree with everything someone thinks in order to take something useful from them? Brooke Furniss talks about the power of listening...CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiP...2023-09-2901 min

What the Fixed Ops?! (WTF?!)Focus on the Human Aspect - What the FixedOPS?! #shortsIn an age of AI integrations, Brooke Furniss answers an important question - what is the key to maintaining trust with clients and vendors? CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe are so grateful to RepairPal for being our...2023-09-2201 min

What the Fixed Ops?! (WTF?!)Are You a Vendor a Partner?- What the FixedOPS?! #shortsWhat separates the cream of the crop vendors from the middle of the pack? BZ Consultants CEO Brooke Furniss explains the difference between simply being a vendor and being a partner.CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe are...2023-09-2102 min

What the Fixed Ops?! (WTF?!)DON'T Burn a Bridge! - What the FixedOPS?! #shortsProfessionals understand the importance of maintaining relationships, even complicated ones. Brooke Furniss explains why it's so important to avoid burning bridges, whenever possible.CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe are so grateful to RepairPal for being our firs...2023-09-2001 min

What the Fixed Ops?! (WTF?!)Entrepreneurs: Manage Your Expectations - What the FixedOPS?! #shortsMany dream of starting their own business but there are hard realities to consider. How do we manage our expectations and and stay focused? BZ Consultants CEO Brooke Furniss has some tips.CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe a...2023-09-1901 min

What the Fixed Ops?! (WTF?!)Brooke Furniss of BZ Consultants Group - What the Fixed Ops?! Full Episode!Digital auditor Brooke Furniss has established a well-earned reputation as the “Voice of the Dealers”. Learn about vendor relations, the risks she's taken to be an entrepreneur, her incredible podcast "Facts Not Feelings" and MUCH more!CHECK OUT WYNN'S!In 1939, Wynn’s created the Automotive Performance Chemicals segment. Since then, Wynn’s has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPAR...2023-09-181h 03

FWRD: An EasyCare Podcast58. Fixed Ops 5- Tips on Retaining Customers with Brooke Furniss Founder of BZ Consultants Group and Host of Facts Not Feelings PodcastBrooke C Furniss discusses the importance of customer retention in the automotive industry. She emphasizes that acquiring customers is not a problem, but retaining them is. Brooke suggests that businesses should constantly nurture relationships with customers by personalizing interactions and staying engaged. She also talks about the challenges of using net promoter scores (CSI) as a measure of customer satisfaction and highlights the need for quality surveys that actually lead to action. Corey Smith agrees and adds that satisfaction should be measured based on factors like fixing vehicles right the first time and delivering good service experiences rather than...2023-09-0524 min

Facts Not Feelings with Brooke C. FurnissDriving Sales Through Marketing: Insights from DeMontrond's Ashley CavazosEver wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos, Marketing Director at DeMontrond Auto Group, unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity.Ashley shares her insights on bridging the gap between marketing and sales, leveraging AI for lead handling, and fostering a culture of diversity through WOCAN. Hear firsthand experiences of successful change management strategies and the critical role of process implementation. 2023-08-2457 min

Facts Not Feelings with Brooke C. FurnissRevving Up Retention: Winning Back Customers in a Recovering Market with Bob GowerEver wondered how car dealerships win back customers after years of high prices and scarce supply? Stick around as we dive deep into the art of customer retention in the ever-revving vehicle market, here on Facts Not Feelings. In this episode, Brooke C Furniss is joined by Bob Gower, the Chief Operating Officer of Traver Connect, together they walk us through the essential customer retention strategies, which include enhancing service experiences and revolutionizing sales approaches. Whether you're part of a dealership looking for...2023-08-1753 min

Facts Not Feelings with Brooke C. FurnissCultivating Genuine Care: Transforming Customer Service with Martha AlvaradoBrooke C Furniss is joined by Martha Alvarado, the BDC Director at Wondries Toyota. Together emphasizes the importance of instilling genuine care and empathy into one's genes. She introduces the concept of LACE (Listen, Ask questions, Confirm, Educate) as a framework for showing customers that you care about their needs. Martha believes that cultivating a culture of genuine care has a domino effect on customer relationships and overall business success. She highlights the significance of observing and correcting behavior, as well as the essentiality of...2023-08-1056 min

Facts Not Feelings with Brooke C. FurnissDriving Digital Transformation: The Future of Automotive Retail with Nathan HollenbeckBrooke C Furniss is joined by Nathan Hollenbeck, Vice President of the Del Grande Dealer Group (DGDG). Together they delve into a variety of topics - from digital transformation in automotive retail to the integration of Salesforce CRM with DGDG's operations.Discover how Salesforce CRM is reshaping the automotive industry with insights from Nathan Hollenbeck, the visionary VP of DGDG!"Uncover the secrets of digital transformation in the automotive industry with Nathan Hollenbeck, VP of Del Grande Dealer Group, as we explore the power of Salesforce CRM, the role of data privacy, and the future...2023-08-0352 min

Facts Not Feelings with Brooke C. FurnissCustomer Retention: Steve Apicella Explores the Disconnect in the Automotive JourneyIn the ever-evolving automotive industry, the focus on customer experience is key. Dealerships are recognizing the need to bridge the disconnect between sales and service to enhance customer retention and referrals. In this episode, Brooke C Furniss is joined by Steve Apicella is the Chief Executive Officer of Strategic DX - Your Dealer Experience. Together they discuss the importance of customer retention, referral, and the digital life cycle in the automotive industry. They delve into the disconnection between sales and service, the need for a unified customer experience, and the potential of digital solutions to bridge this gap.2023-07-271h 00

Facts Not Feelings with Brooke C. FurnissUnderstanding Culture through the Lens of Automotive Industry with Stephen MooreStephen Moore, is the CEO and founder of Culture Booster. Together, they delve into the topic of culture and its importance and misconceptions within the automotive industry. They discuss the difference between a bad manager and a toxic work culture, the need for a positive and inclusive company culture, and how investing in employees can lead to greater success. They also reference real-life examples and share empowering stories that highlight the impact of culture on organizations. Brooke C Furniss is joined by Stephen Moore as they dispel misunderstandings surrounding...2023-07-2051 min

Facts Not Feelings with Brooke C. FurnissBrand Reflections: Navigating the Consumer Experience MinefieldIn this episode of "Facts Not Feelings," we dive deep into the world of consumer experiences and the impact they have on a brand. Host Brooke C Furniss shares her frustrating journey of trying to contact a company that provided poor customer support. She then discusses the importance of every step in the consumer's journey reflecting back on the brand, whether positive or negative. The episode explores examples from various industries and highlights the significance of customer satisfaction and loyalty. Join Brooke as she navigates the consumer experience minefield and uncover valuable insights that every business should consider.2023-07-1338 min

Facts Not Feelings with Brooke C. FurnissNIADA vs WIA: Top 10 Insights with Larry Feldman & Brooke FurnissHost Brooke Furniss is joined by Larry Feldman for a captivating discussion on the top 10 insights from the NIADA vs WIA conference. Larry shares his thoughts on various topics, including positivity, gender roles in the automotive industry, empowering women, and the importance of self-belief. Join Brooke and Larry as they delve into the world of car sales, automotive marketing, and the power of mindset.Key Takeaways1. Positivity is Key: Larry emphasizes the importance of maintaining a positive mindset. Attending conferences with a positive attitude can lead to meaningful connections and valuable insights.2023-07-061h 03

Facts Not Feelings with Brooke C. FurnissHidden Truths: How Perception Shapes Our RealityIn this thought-provoking episode of 'Facts Not Feelings', join your host, Brooke C Furniss, as we delve into how perception shapes our reality. Subscribe now and never miss an episode! Journey with Brooke from a small town to Hiroshima, uncovering the power of perceptions and the richness of individual realities. This episode challenges your understanding, promotes facts over feelings, and encourages understanding before passing judgment. Tune in and let's explore the unseen layers of reality together.Stay tuned for exciting announcements about the future of 'Facts, Not Feelings' and let's continue this journey of understanding together.2023-06-0833 min

Facts Not Feelings with Brooke C. FurnissDigital Marketing Strategies Conference Recap and Dealer Knows Summer Camp Insights with Micah Birkholz | Facts Not Feelings PodcastIn this episode of the 'Facts Not Feelings' podcast, host Brooke Furniss and special guest Micah Birkholz, Director of Sales at VistaDash, discuss the major takeaways from the Digital Marketing Strategies Conference (DMSC) and Dealer Knows Summer Camp. Discover the lessons learned and how they can be applied to current marketing strategies, from the power of play and resilience to the future of AI in customer journeys. This episode is a must for anyone interested in digital marketing strategies, automotive industry insights, and professional development. Chapters: 2:15 - DMSC Recap 4:45 - Dealer Knows Sum...2023-06-0745 min

"You're In Charge" with Glenn PaschStarting Your Own Business: What You Need to Know with Brooke FurnissStarting your own business sounds exciting. It is the dream for many people and if you watch all of the social media posts, it seems easy. And soon your will be rich.Is it that easy? What are the good points, bad points and things you should be aware of? Well Brooke Furniss, who started her own business a few years ago shares why she left her secure marketing position to begin a consulting agency.What things did eh wish she knew ahead of time? what mistakes did she make and how did she overcome...2023-05-1650 min

The Auto Hub ShowThe Women In Leadership Show 2023Send us a textAs the ranks of leadership in the Automotive space continue to change in 2023 it is time for another, Women in Leadership show. Don't miss these 4 strong female leaders sharing their thoughts on the Autio Hub Show.Gail Rubenstein from Retail Resilienthttps://www.linkedin.com/in/gailrubinstein/Brooke Furniss from BZ consultantshttps://www.linkedin.com/in/brookefurniss/Sarah Valentine from Quantum 5 https://www.linkedin.com/in/sarah-vantine-70557a42/Tara Kasica from Nation...2023-03-221h 04

The PartsEdge Podcast with Kaylee FelioBrooke Furniss - What Should the Auto Biz be Talking More About?Brooke Furniss is the CEO of BZ Consultants Group, a consulting agency that specializes in reviewing dealership reports and guiding dealers through their relationships with vendors. Brooke shares why it’s important for business owners to delegate tasks for their staff so they can all learn together. Brooke also shares her tips to make an automotive business successful - investing in people through training is a key initiative in strengthening the company. Communication also plays a huge role in running the business. In order for a dealership to maintain quality service, all departments must learn how to co...2022-10-2726 min

The Dealer PlaybookWhat Dealership Leaders Should Focus On w/ Brooke Furniss🎧 Subscribe on Apple: https://dpb.fm/apple🔊 Subscribe on Spotify: https://dpb.fm/spotify🔗 All our links: https://dpb.fm/playWe've all heard it before. Leaders and Managers are two separate and distinct roles in the retail automobile dealership. In this week's Dealer Playbook powerbomb, Brooke Furniss shares what she believes the focus of car dealer leaders needs to be in 2022 and beyond. Listen to the full episode for even more insights and context from Brooke Furniss!Listen to the full episode for even more insights and context from Brook...2022-07-1107 min

The Dealer PlaybookBrooke Furniss: Modern Dealers Need Modern Leaders🎧 Subscribe on Apple: https://dpb.fm/apple🔊 Subscribe on Spotify: https://dpb.fm/spotify🔗 All our links: https://dpb.fm/playBrooke Furniss is the President/Founder of BZ Consultants Group and host of the Facts Not Feelings automotive podcast. In this episode of the show, aside from talking about her obsession with Nike sneakers, we explore the attributes of successful leaders within the retail car business.Key takeaways about leadership in the modern retail car business:09:20 - Brooke and Michael talk about the differences between North American leadership culture a...2022-07-0732 min

Facts Not Feelings with Brooke C. FurnissTim Cox: Just for TodayGet your writing utensil ready as Tim Cox is coming to the Facts Not Feelings Mic and bringing the heat! He is dropping knowledge bombs left and right! Oh and did I mention this weekend will be the the 2 year anniversary when yours truly was listening to Tim speak, and I had no idea that Facts Not Feelings would be born?! I guess an interview THE Brooke Furniss on Facts Not Feelings was not enough for Tim and the CarNow Team...they had to go and announce a partnership with Don Brady's Ship Your Car! Seriously?! Come o...2022-05-2042 min

Facts Not Feelings with Brooke C. FurnissIntroduction Into BZ Consultants Group and Facts Not Feelings with Brooke FurnissEvery Friday, BZ Consultants Groups's CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround one's self with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening each week.2022-01-2113 min

5 Minutes with Sean... Maybe 10Episode #173 - Brooke Furniss - Director - Rosen Automotive, The Car Biz Chronicles - 306With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO 2020-12-1549 min