Shows
Align Your True NorthEP 215 Stop Struggling Alone: Join Us to Elevate Your Operations SkillsAre you feeling stuck in your operations role? This episode reveals that the key to thriving as an operations professional isn't just about certifications or mastering tech stacks; it's about having a supportive community that speaks your language. Brooke Elder shares her journey and emphasizes the importance of connecting with like-minded individuals who understand the unique challenges faced by operators. Through community engagement, you can gain insights, brainstorm solutions, and elevate your problem-solving skills, ultimately leading to higher pay and a more fulfilling career. Join Brooke as she explores how surrounding yourself with the right people can transform your...2025-02-1111 minAlign Your True NorthEP 214 Step Out of Your Comfort Zone: Transforming Fear into ConfidenceAre you the one holding yourself back from success? Brooke Elder dives into the common struggle of imposter syndrome and how it often stems from our own fears and doubts. She shares a powerful story about a client who nearly missed out on an incredible opportunity due to feelings of inadequacy, only to realize her true worth after stepping out of her comfort zone. This episode emphasizes that your worth remains unchanged regardless of external validation, and it's crucial to recognize that you're at the beginning of an exciting up level in your journey. Discover practical strategies to combat...2025-02-0412 minAlign Your True NorthEP 213 From Chaos to Clarity: Frameworks That Revolutionize Your Business!Frameworks are the backbone of your business, and mastering them can revolutionize the way you operate. Brooke Elder dives into the importance of creating structured processes that not only streamline client onboarding but also enhance the overall client experience. By developing comprehensive frameworks, you can automate various aspects of your business, saving time and increasing efficiency. Brooke also introduces the concept of the OPS Network, where members can access new business solutions and standard operating procedures every month, making it easier to offer valuable services to clients. Tune in to discover how these strategies can transform your business and...2025-01-2812 minAlign Your True NorthEP 212 Stop Selling Hours: Sell Results Instead!Are your client proposals falling flat? Discover how to transform your approach and get clients chasing you down for your services. In this episode, Brooke Elder emphasizes the importance of focusing on outcomes rather than just listing tasks or hours in your proposals. By identifying the core problem you solve and articulating the tangible results your clients can expect, you can create compelling offers that resonate with potential clients. Brooke shares practical strategies and examples, including a worksheet to guide you through crafting your offers, ensuring that your clients see the value in what you provide. Tune in to...2025-01-2111 minAlign Your True NorthEP 211 10X Your Marketing: Crafting Your Unique Brand VoiceGet ready to revolutionize your marketing approach with a transformative training session led by Brooke Elder. This episode emphasizes the importance of defining your brand voice and identity, guiding listeners through a practical document that helps clarify their vision, mission, and avatar. Brooke shares personal insights about embracing authenticity in branding, encouraging you to incorporate what you love into your business to attract the right clients. The discussion also highlights the use of AI, specifically Claude, as a powerful tool for refining your brand messaging and creating engaging content. By the end, you'll be equipped with actionable strategies to...2025-01-1419 minAlign Your True NorthEP 210 Maximize Your Day: Creative Strategies for Time Management Success!Feeling overworked? You might not be managing your time effectively. In this episode, Brooke Elder dives into practical time management strategies that can help you optimize your business while still prioritizing your family and personal vision. She emphasizes the importance of viewing time as a container, where setting goals and compressing timelines can actually boost productivity. Through techniques like time blocking and reducing context switching, Brooke provides actionable tips to streamline your workflow. Plus, she offers a free training resource to help you implement these strategies and achieve more in less time.Struggling to find that sweet...2025-01-0715 minAlign Your True NorthEP 209 Unlocking Premium Clients: The Mindset Shift You NeedAre you struggling to attract high-ticket clients despite having all the right qualifications? Brooke Elder dives into the hidden barriers that often hold operations professionals back, emphasizing the importance of a mindset shift to build unshakable confidence. By treating yourself as your own first client, you can gain valuable insights and results that will enhance your self-belief and marketing efforts. This episode encourages listeners to conduct a thorough business audit, identifying strengths, weaknesses, opportunities, and threats to pave the way for growth. Get ready to transform your approach, understand your superpowers, and start attracting those premium clients you've been...2024-12-3108 minAlign Your True NorthEP 208 The Ultimate Guide to Building Your AgencyReady to create your own agency? Brooke Elder shares essential strategies to help you optimize your business while maintaining a work-life balance. Discover how to systematize your offerings, ensuring they are repeatable and scalable, which is crucial for growth. Brooke emphasizes the importance of understanding your pricing structure and profit margins, especially when bringing on contractors. She also discusses the significance of having a solid contract in place and a reliable project management system to streamline your operations. Tune in to unlock the potential of your agency and gain the freedom that comes with effective delegation and management.2024-12-2418 minAlign Your True NorthEP 207 Say Goodbye to Hourly Rates: How to Command Higher PricesAre you trapped in the hourly rate hustle, trading your time for money? Brooke Elder dives into a transformative approach that helps operations professionals break free from this costly mindset. Discover how to shift from hourly billing to outcome-based pricing, enabling you to command higher rates and deliver real value to your clients. Brooke shares a success story of a client who transitioned from charging $35 an hour to securing $5,000 monthly clients by focusing on the results they provide rather than the tasks they perform. Tune in to learn how to redefine your services and elevate your business to new...2024-12-1707 minAlign Your True NorthEP 206 Transform Your Social Media into a Client Magnet!If you're eager to attract high-ticket clients, this podcast dives deep into the strategies that can make that happen. Brooke Elder shares a proven framework for creating social media content that focuses on client needs, shifting from a self-centered approach to one that highlights the problems you can solve and the outcomes you deliver. By adopting an "arrows out" marketing strategy, you can effectively communicate how your services benefit your clients. Brooke emphasizes the importance of showcasing your expertise and authority within relevant communities, particularly on platforms like Facebook, where you can connect with your ideal audience. Get ready...2024-12-1210 minAlign Your True NorthEP 205: How to Start Your VA Business: Alyssa Avant's Proven TipsAre you considering a career as a virtual assistant (VA) or looking to scale your existing VA business? Alyssa Avant joins Brooke Elder to share her journey from starting her business 17 years ago to launching her own VA agency just recently. They discuss the importance of identifying your marketable skills and the value of niching down to connect with your ideal clients. Alyssa emphasizes the significance of creating standard operating procedures (SOPs) to streamline operations and enhance efficiency when building a team. If you’re curious about what a day in the life of a VA looks like or wa...2024-11-1218 minAlign Your True NorthEP 204 The Secret to Crushing Imposter Syndrome and Finding Your ConfidenceFeeling like an imposter in your own business? You're not alone, and it's a sign that you're on the path to growth. Brooke Elder dives deep into the concept of imposter syndrome, sharing insights on how to recognize it and strategies to overcome it. With practical tips like keeping a brag book to remind you of your achievements, and encouraging you to take that next step despite your fears, Brooke empowers you to push past self-doubt. Embrace the discomfort of up-leveling your life and business, and remember that progress often comes hand-in-hand with feeling inadequate. Get ready to transform...2024-11-0512 minAlign Your True NorthBuilding an Agency: Jade Smith Shares Her Secrets to SuccessJade Smith shares her inspiring journey from a project management role in the film industry to becoming a successful entrepreneur and certified Dubsado specialist. She emphasizes the importance of finding a niche that aligns with personal passions, highlighting how her initial role as a general virtual assistant evolved into a focus on systems and automation. Jade discusses the challenges and successes she encountered while building her agency, Misses Smith Assist, and the significance of collaboration within a supportive community. She also introduces her training program, the Learned VA, designed to help aspiring virtual assistants gain the skills and confidence...2024-10-2919 minAlign Your True NorthEP 202: From Corporate to Freedom: Teagan Hintze's Journey to Empowering MomsTeagan Hintze shares her inspiring journey from the corporate world to entrepreneurship, emphasizing the importance of self-belief and adaptability in overcoming challenges. After facing a demotion while managing the demands of new motherhood, she took a leap of faith to create her own business, which has now flourished for nearly a decade. Teagan’s mission goes beyond her success; she is dedicated to empowering other women, especially single moms, to find their own paths in the virtual assistant space. By teaching essential skills and providing support, she helps them balance work and family, ensuring they don’t miss precious mome...2024-10-2222 minAlign Your True NorthEP 201: Unlock Success in Life: Fast Goal Setting TechniquesIn this episode, host Brooke Elder interviews Paige Clark, an entrepreneur and mindset coach. They discuss effective goal-setting techniques, particularly for women, and the importance of aligning one's vision with daily actions. Paige shares insights on the differences between male and female goal-setting approaches, emphasizing the power of shorter-term goals for women. The conversation also covers methods for tapping into intuition, including guided meditation, intuitive writing, and stillness practices. Paige draws parallels between her experiences in business and Brooke's time living on a sailboat, highlighting the importance of being in a flow state and adapting to changing circumstances.2024-07-0229 minAlign Your True NorthEP 200: Align Your True North: Align Life and BusinessSummary:In this episode, Brooke Elder shares her experiences of living on a sailboat for a year with her family and the valuable lessons she learned as a mom and business owner. She introduces the concept of "Align Your True North," which focuses on aligning all aspects of life, including business, family, friends, social, physical, and spiritual goals. Brooke emphasizes the importance of creating systems and automations in business that don't rely solely on people, as this can lead to increased profits and more free time.Notable Quotes:1. "When you really have your...2024-06-1816 min
Business. Wealth. Impact.Live Your Dreams and Crush Your Goals - Secrets to Achieving Balance with Brooke Elder | BWI #73Episode 73 - Live Your Dreams and Crush Your Goals - Secrets to Achieving Balance with Brooke Elder Have you ever thought it difficult to strike a balance between your business and personal life? In this episode, we have an amazing conversation with Brooke Elder about aligning our personal and business goals. We dove into some pretty cool stuff, like Brooke's journey of leaving her dream house to sail around the Caribbean with her family, and how that decision taught her the importance of defining her "True North." We talked about why it...2024-04-1831 min
Align Your True NorthEP 171 Choosing the Right MLM companyChoosing the Right MLM company “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.” Zane Gray So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to...2021-12-2123 min
Align Your True NorthEP 169 Building a Personal Brand is easier than you thinkBuilding a Personal Brand is easier than you think “A personal brand is so much more than trying to sell yourself.” Tacie Avedikian In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding. Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing mo...2021-12-0717 min
Align Your True NorthEP 168 How to Cold Message People ProperlyHow to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy. After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold...2021-11-3014 min
Align Your True NorthEP 167 So You Want to Start A Side Hustle So You Want to Start A Side Hustle “Find the people who have the lifestyle that you want and really tap into how they think.” Craig Clickner Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcor...2021-11-2330 min
Align Your True NorthEP 166 Get your Calendar FULL of Booked PartiesGet your Calendar FULL of Booked Parties “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.” Janet Parks Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. Janet is super passionate about teaching people to get out of t...2021-11-1620 min
Align Your True NorthEP 165 How to Reach out to Influencers to Join Your TeamHow to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media. It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let...2021-11-0915 min
Align Your True NorthEP 164 Overcoming your own expectations to Find SuccessOvercoming your own expectations to Find Success “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.” Kelly Cable When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business. Kelly has been...2021-11-0322 min
Align Your True NorthEP 163 Your Business must change in this ever-changing environmentYour Business must change in this ever-changing environment “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ” Sherell Slaise With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot. Social gatherings and home parties are tactics of the pa...2021-10-2618 min
Align Your True NorthEP 162 How to promote your new business without being spammyHow to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!! When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy to...2021-10-1915 min
Align Your True NorthEP 161 Serving Over Selling to reach a 6 Figure BusinessServing Over Selling to reach a 6 Figure Business “It doesn't matter what you sell, if you're serving first, you'll sell it. ” Heather Burns In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product. Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference between people purchasing...2021-10-1220 min
Align Your True NorthEP 160 Overcoming the Anxiety of "Getting Your Name Out There"Overcoming the Anxiety of "Getting Your Name Out There" “The thing to remember is that your anxiety is always lying to you. ” Stephaine Lora Bearce In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & Empowerment Coach. Stephani...2021-10-0525 min
Align Your True NorthEP 159 Stop Playing Small in Your BusinessStop Playing Small in Your Business “Spam belongs in your cupboard and not on Social Media.” Brooke Elder In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically! The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a business. If you're done pla...2021-09-2816 min
Align Your True NorthEP 158 Procrastination and ProductivityProcrastination and Productivity “Done is better than perfect.” Brooke Elder What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. Over the years Sophie developed a passion for doing things that are really...2021-09-2132 min
Align Your True NorthEP 157 Gain Confidence and Customers with VideoGain Confidence and Customers with Video “Whatever your service, whatever your product is, video is everything. ” Amber Lykins In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design. She is all about helping women brand themselves. Amber Lykins has been in the beauty industry for 15 years. Her philosophy has always been to teach women how to really h...2021-09-1424 min
Align Your True NorthEP 156 Don't Pimp Your CompanyDon't Pimp Your Company “We don't want to pimp out our company because no one cares.” Brooke Elder Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company. We are all very selfish and we really just care about ourselves, so no one cares about your company. When you ta...2021-09-0715 min
Align Your True NorthEP 155 Creating a Power Hour to increase Team RetentionCreating a Power Hour to increase Team Retention “It's really about relationship building when it comes down to it.” Lindsay Dollinger In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them. When Lindsay joined her company one of the big things that she wanted was that community feel. She was committe...2021-08-3123 min
Align Your True NorthEP 154 Build wealth with 5 keys to money masteryBuild wealth with 5 keys to money mastery “Most people are so focused on debt that they can't see the bigger vision of what's possible .” Veronica Singh In today’s podcast, 154, Brooke and Veronica Singh have a great conversation about things that are really never talked about in network marketing. Veronica was introduced to the network marketing industry by her best friend in 2012. She learned a ton about the industry, but she also learned a ton about how to also master your finances, how...2021-08-2421 min
Align Your True NorthEP 153 Don't be a spammy network marketer and do a host a post challengeDon't be a spammy network marketer and do a host a post challenge “ Anytime that you're doing anything for marketing and it's one and done. most of the time, it's spammy. ” Brooke Elder In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Faceboo...2021-08-1721 min
Align Your True NorthEP 152 Managing expectations in your businessManaging expectations in your business “ It's okay to be where you're at and give yourself permission to say wherever you're at is perfect for you.” Brooke Elder In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry. Sarah has been around this amazing profession for over 20 years and has a unique perspective because she built her business being single. She built it being married and shebuilt it with kid...2021-08-1028 min
Align Your True NorthEP 151 What to post in your Facebook Group to Get SalesWhat to post in your Facebook Group to Get Sales “You have to learn how to attract people to you.” Mandy Podlesny The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total...2021-08-0318 min
Align Your True NorthEP 150 Why only talking about money brings the wrong recruitsWhy only talking about money brings the wrong recruits “Quote One.” Who Said Quote In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically. This is what the post said. “Would you be interested in a new job, a new experience, even if you already work, would you like an extra bit of cash? I work full time and still have time to sell.”...2021-07-2718 min
Align Your True NorthEP 149 Breaking Down Barriers and overcoming RejectionBreaking Down Barriers and overcoming Rejection “We're real people. We're real moms. We're actually making real money and it's not a pyramid scheme. ” Livvy Cunningham Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like. Livvy is a wife and mother of four who has been in the industry for about nine years. She...2021-07-2022 min
Align Your True NorthEP 148 Running your business as a business owner vs an MLM leaderRunning your business as a business owner vs an MLM leader “You have to run your network marketing business like a business if you want it to pay you like a business.” Tara Truax In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader. Tara is a retired professiona...2021-07-1326 min
Align Your True NorthEP 147 Build a Solid Foundation to grow your Network Marketing BusinessBuild a Solid Foundation to grow your Network Marketing Business “When you are marketing to everyone, you are marketing to no one, you have no foundation.” Brooke Elder In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people. Usually on average...2021-07-0614 min
Align Your True NorthEP 146 You don't need to be spammy to reach out effectivelyYou don't need to be spammy to reach out effectively “The cool thing with network marketing is it's about people.” Bethany Shipley In today’s podcast Brooke chats with Bethany Shipley about her success in network marketing. She shares some of the tips that have helped her to be successful. Bethany was not excited about network marketing and had a person persistently inviting her for a year to come to her class, come to her business meeting, come to her girls night out...2021-06-2922 min
Align Your True NorthEP 145 How to post on social media authenticallyHow to post on social media authentically “It's all about branding. It's all about staying consistent on your social media.” Mindy Saunders In today’s podcast Brooke answers the most frequently asked question that she receives, which is how to post authentically on social media. She speaks with Mindy Saunders who has built her business all on social media and has raised to the top of her company in just ten weeks! Mindy’s twin sister invited her to a direct sales party...2021-06-2225 min
Align Your True NorthEP 144 Actually Build Relationships on MessengerActually Build Relationships on Messenger “Don't be a spammy weirdo! Create real connections with people and your business is going to soar.” Brooke Elder Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales. Brooke discusses what it's like to be on the receivin...2021-06-1517 min
Align Your True NorthEP 143 Thinking like a Business OwnerThinking like a Business Owner “Your business doesn't start until you start talking to people outside of your friends and family.” Majid Zafer In Podcast 143 Brooke has a conversation with Majid Zafer, a brilliant business minded person who believes that whatever skill sets that you learn in network marketing are very applicable to traditional business also. Majid was kind of forced into network marketing at a very young age, his parents joined Amway when he was ten years old. He went to...2021-06-0830 min
Align Your True NorthEP 142 Building your Seven-Figure Brand using YouTube and FacebookBuilding your seven-figure brand using YouTube and Facebook “When you love what you do, you never work a day in your life.” Michelle Cunningham In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video. Michelle and her two brothers were raised by a single mom. She comes from very humble beginnings and so much of her early...2021-06-0122 min
Align Your True NorthEP 141 How to be Successful in Network Marketing without RecruitingHow to be Successful in Network Marketing without Recruiting “Don't get it backwards. Start your business off on the right foot.” Brooke Elder In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting. So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today because that’s what she...2021-05-2516 min
Align Your True NorthEP 140 How to Increase Customer RetentionHow to Increase Customer Retention “It's not all about the sale. It's about the customer itself.” Corie Diehl In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for 22 years and has been doing sales most of her adult life. Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her f...2021-05-1816 min
Align Your True NorthEP 139 Creating Real, Authentic Content that Flows Naturally from Your BodyCreating real, authentic content that flows naturally from your body “Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.” Heather Quisel In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool. She teaches organic and paid strategies and how to turn their profile into a magnet and to generate leads on autopilot. Heather was a...2021-05-1124 min
Align Your True NorthEP 138 Don't Send another Copy and Paste MessageDon't Send another Copy and Paste Message “You're doing people a disservice by messaging everybody.” Brooke Elder It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one. This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of one person g...2021-05-0412 min
Align Your True NorthEP 137 Have a Freedom Lifestyle Through a Personal BrandHave a Freedom Lifestyle through a personal brand “When you build a brand, it doesn't matter what you're selling, it's you that people want to follow. ” Julie Burke In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it's about working less, profiting more and making an impact. Julie’s story began in 2012 when she stepped int...2021-04-2732 min
Align Your True NorthEP 136 Ditch the VIP Group and do this insteadTitleDitch the VIP Group and do this instead “Facebook groups are like the hidden gem when it comes to building network marketing on social media. .” Bec Sadek In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago...2021-04-2028 min
Align Your True NorthEP 135 Why having a Clear vision MattersWhy having a Clear vision Matters “If you don’t have a clear vision of where you're going, you're not ever going to reach your goals.” Brooke Elder In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY? Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you w...2021-04-1320 min
Align Your True NorthEP 134 How to make real connections through LinkedInHow to make real connections through LinkedIn “Humans naturally don't want to be sold to, but they do want to buy.” Anne Stefanyk In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web. She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections. Back in the day when we were able to go to conve...2021-04-0619 min
Align Your True NorthEP 133 Lean into Fear to Become the Best Version of YourselfLean into Fear to Become the Best Version of Yourself “Every time I do that one thing that terrifies me, I never regret it.” Amber Dorton In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream. Both Amber and her husband lost their jobs...2021-03-3030 min
Align Your True NorthEP 132 How to get customers through Social Media PostsHow to get customers through Social Media Posts “If we're putting all of this time and energy into creating posts for social media, we want them to work.” Brooke Elder Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically. Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to re...2021-03-2321 min
Align Your True NorthEP 131 Unlock the Secret of Getting It All DoneUnlock the Secret of Getting It All Done “First start by getting everything super organized of what needs to be done and what needs to be done in the future.” Stacy Tuschl In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred dancers c...2021-03-1622 min
Align Your True NorthEP 130 How to Communicate Effectively through Hard ConversationsHow to Communicate Effectively through Hard Conversations “Your business is only as strong as the amount of hard conversations you've had.” Brooke Elder Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to...2021-03-0932 min
Align Your True NorthEP 129 3 reasons why no one is buying what you're selling3 reasons why no one is buying what you're selling “You will never, ever, ever be successful marketing to the masses.” Brooke Elder In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there. The problem with all of that is you are marketing to the masses and you cannot market to the masses. 2021-03-0210 min
Align Your True NorthEP 128 Creating Your Own Offer to ScaleCreating Your Own Offer to Scale “This isn't about quick, get rich fast. It is about building a brand and building a brand takes time.” Carrie Lupoli In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't. She realized t...2021-02-2330 min
Align Your True NorthEP 127 How to reclaim your confidence so you can show up boldly, and authenticallyHow to reclaim your confidence so you can show up boldly, and authentically “Confidence is just so key in so many things.” Rochelle Marie In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. Her mission now is to empower a...2021-02-1630 min
Align Your True NorthEP 126 Don't be a spammy weirdo when you cold message peopleDon't be a spammy weirdo when you cold message people “It’s all about creating conversations, it’s not about how many copy and paste messages you send.” Brooke Elder In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an Authentic way. Brooke gives examples of act...2021-02-0920 min
Align Your True NorthEP 125 Growing your business on PinterestGrowing your business on pinterest “The one thing people don’t understand about Pinterest is it’s a search engine, it’s essentially Google with pictures.” Missy Campbell Podcast 125 talks to Missy Campbell, an expert when it comes to Instagram and Pinterest. Missy has a business that helps people infuse minimalism into their business using social media strategy, implementation and podcast management. She shares simple tips that you can implement into your network marketing business. Missy was obsessed with Pinterest and Instagram beca...2021-02-0232 min
Align Your True NorthEP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each MonthRepurpose & Leverage Your Content To Save Hours Of Work Each Month “The potential for what you want to do, what you want to create, is endless.” Lyndsay Phillips In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours! Lyndsay ran an export business and got a tast...2021-01-2619 min
Align Your True NorthEP 123 Why you're really not succeeding in nm - hypeWhy you're really not succeeding in network marketing - hype “If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.” Brooke Elder In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. Companies want to build up this hype because when there’s hype, then people get...2021-01-1919 min
Align Your True NorthEP 122 The 3 C's of Making Money on Social MediaThe 3 C's of Making Money on Social Media “Do not be antisocial on social media.” Owen Hone In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach. Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, how to be au...2021-01-1242 min
Align Your True NorthEP 120 Habits to become Happier and Healthier in the new yearHabits to become Happier and Healthier in the new year “Building habits slowly and steadily is much better than trying, expecting yourself to be perfect and then failing.” Debra Wanger Episode 120 talks to Debra Wanger, an actor, singer, and certified wellness coach. Debra grew up in Chicago and has been acting since she was nine years old. She worked as a professional actor for a long time. When she was working she was happy, but when she wasn’t working she was unhappy, depressed, and moody. Sh...2020-12-2929 min
Align Your True NorthEP 119 Is your Leader REALLY Navigating you to the right destination?Is your Leader REALLY Navigating you to the right destination? “Most leaders in network marketing don’t have a clear path” Brooke Elder In episode 119 Brooke tells the story of two men who lead individual teams to be the first ones to reach the South Pole in 1911. Both teams reached the South Pole, but one team was successful and the other had tragic results. The difference between the two groups was the leadership skills of their leaders. One leader had studied and done res...2020-12-2224 min
Align Your True NorthEP: 116 Using Zoom for Your Facebook PartyUsing Zoom for Your Facebook Party “When you move into a platform like Zoom, you can have everyone come together.” Brooke Elder In today’s podcast, we talk with Gwen Wolken, an experienced Facebook party expert. Gwen started her career in Corporate America but needed to stay home with her twins. She ended up running a family business and learned that being an entrepreneur was really her ideal situation. She spent the next 18 years in network marketing and direct sales being very succes...2020-12-0116 min
Align Your True NorthEP: 115 Create Your Own Brand and Crush the CompetitionCreate Your Own Brand and Crush the Competition “The more you can connect to the lifestyle, in my experience, means that you’re going to stand out versus everyone else in the competition .” Kirsty Verity Episode 115 talks with Kirsty Verity, a marketing expert originally from England. She shares insights about understanding the real reason why people want to buy something and how to brand yourself to stand out in the competitive marketplace. It’s important to figure out the messaging beh...2020-11-2423 min