Shows
Behind the FranchiseEpisode 14: Systems That Scale with Brooke Janousek of GarageExpertsIn this episode of Behind the Franchise, host Paul Ehlinger sits down with Brooke Janousek, current CMO of Garage Experts and founder of The Grow CMO, for a deep dive into the realities of marketing leadership in franchising.Brooke shares her transition from running a thriving fractional CMO consultancy to taking on a full-time executive role—and why she made that move. Learn how she helped implement systems that scale, balanced brand creativity with performance, and stayed in sync with franchisees across 83 locations. She also drops gems on boundary-setting, customer insights, and the power of emotional branding....2025-07-0338 min
The LFG PodcastE27: What CMOs Are Thinking About Right Now! With Brooke JanousekTune in this week for a great conversation with Brooke Janousek from Garage Experts to learn all about what CMOs are thinking about right now - from AI to CRMs to fran dev.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: linkedin.com/in/lianecarusoConnect with Michael: linkedin.com/in/michaelhyamfranchiseshowConnect with Brooke: linkedin.com/in/brookejanousekFranchise Assembly Info: franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative2025-05-2052 min
The LFG PodcastBONUS EPISODE: Building Your Personal Brand: Leveraging LinkedIn for Influence & GrowthHow to Show Up Intentionally on LinkedIn: AI, Video, Community & MoreIn this LinkedIn Live session, hosted by Liane Caruso—Founder of Hello CMO and Hello Mastermind and Co-Founder of Franchise Assembly—we’re diving deep into how to leverage LinkedIn more intentionally and effectively in 2025.We cover:How to use video, AI tools, and smart formatting to boost visibilityProven posting strategies (timing, frequency, engagement)Building an authentic community—not just posting and prayingLinkedIn’s new algorithm and what it means for your contentOur top 3 personal strategies for showing up...2025-04-1553 min
The Art of Franchise MarketingBuilding a Strong Franchise Through Brand Research: A Discussion With Brooke JanousekIn this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business...2025-03-2535 min
Fractional FuturesA Global Perspective from Dallas USASend us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model...2024-11-2928 min
Brands, Beats & BytesBiggest F-Up Remix - Scott Hargrove, Brooke Janousek, Greg Welch, Roger FishmanHey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Scott Hargrove2. Brooke Janousek3. Greg Welch4. Roger Fishman #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup2024-05-2334 min
Talent Empowerment with Tom FinnAuthenticity in Marketing & the Taylor Swift Effect | Brooke Janousek, Fractional CMO, The Grow CMOBrooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click...2024-02-0839 minTalent Empowerment with Tom FinnPreview: Brooke JanousekThis Thursday, Brooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention...2024-02-0603 minBrands, Beats & BytesAlbum 5 Track 34 - Wrapping Up 2023Album 5 Track 34 - Wrapping Up 2023Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. Here are a few key takeaways from the episode:Workaholic Behavior is not the vibe w/Paige YoungFamily over everything w/Roger FishmanThe joys of things that bring us joy w/Brooke JanousekThe importance of staying true to yourself w/Meagan Moguel2023-12-2933 min
The Hard Corps Marketing ShowExploring Brand & Performance Synergy - Brooke Janousek - Hard Corps Marketing Show - Episode # 358Today’s guest is an inspirational leader. She’s a marketing and thought leader and has worked with brands such as Disney, Toro, GE, and Sonic. Introducing Brooke Janousek, the Founder & CEO of The Grow CMO and a Founding Member of Your Cohort. Brooke joins Casey today to discuss her journey to becoming a marketing leader and her views on the interplay between brand and performance marketing. She talks about the importance of authenticity in content creation and shares her insights on future trends in the field. Brooke also emphasizes the role of continuous learning and exploration, urging aspiring mark...2023-12-2146 min
The Leadercast Podcast123: The Truth of Entrepreneurs w/ Brooke JanousekBrooke Janousek is best known as a fractional CMO and the founder of The Grow CMO, a fractional leadership solution for effective marketing growth. Brooke and Joe discuss how entrepreneurship isn’t what you think it is and the importance of getting to know your team deeply in a remote world. Want to know the truth of entrepreneurship? Listen now.Developing world-class leaders in your community is now easier than ever with Leadercast. In addition to our Flagship May event, becoming a Presenting Partner allows you to stream multiple events per year–each with an o...2023-12-1925 min
Growing Your Team with Jamie Van CuykHow Can a Fractional CMO Help Small Businesses with Brooke JanousekBrooke Janousek gives insight on her experience as a fractional CMO and how incorporating that into your business could alleviate significant stressors. 2023-12-1240 min
Brands, Beats & BytesREMIX: Album 5 Track 25 – The Growth Mentality w/Brooke JanousekREMIX: Album 5 Track 25 – The Growth Mentality w/Brooke JanousekBrand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. Here are a fe...2023-11-091h 17
BCF ORG Podcast - The Business of Business#81 - Fractional CMO, Lets Grow with Brooke JanousekSend us a textEpisode 81 focuses on having a Fractional CMO help with Marketing. Our guest is Brooke Janousek.Based out of Fort Worth, Texas, Brooke Janousek is a Fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, ( https://www.thegrowcmo.co/ ) a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road”...2023-10-1713 min
B.O.O.S.T. PodcastLet’s Grow | Brooke Janousek EP126What’s the difference between brand and performance marketing and why does it matter to your business? Well, Brooke Janousek answers this question and many more in this episode. As a fractional CMO and [self-proclaimed] digital nomad, Brooke is on a mission to intentionally live a joyful life while sharing “lessons from the road” to help businesses. If you need effective marketing solutions to grow your business, remove all distractions and listen up! This episode is for you!LinkedIn - https://www.linkedin.com/in/brookejanousek/ Brooke’s LinkedIn newsletter - https://www.linkedi...2023-10-0520 min
Sage Thought Leadership PodcastThought Leader - Brooke Janousek on connecting brand and performance marketingBrooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow. Find her article From Razors to Fun: How Billie's Sold-Out Board Game Aligns with Their Bold Mission on LinkedIn. Summary Why do you do what you do? Lead gene...2023-09-2808 minSage Thought Leadership PodcastThought Leader - Brooke Janousek on connecting brand and performance marketingBrooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow. Find her article From Razors to Fun: How Billie's Sold-Out Board Game Aligns with Their Bold Mission on LinkedIn. Summary Why do you do what you do? Lead gene...2023-09-2808 min
That's What I Call MarketingS2. Ep 23: What is a Fractional CMO?Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, when you should use on, how you manage the relationship, benefits and risks. This isn't an episode just for marketers, but business leaders who are interested in understanding more on this topic. Hosted on Acast. See acast.com/privacy for more information.2023-09-1447 min
The Compassionate Capitalist™ Show with Karen RandsUnlocking Growth: Leveraging Fractional Executives (CMO) and Navigating the Sales-Marketing DivideFractional executives offer a unique and valuable growth strategy for startups and emerging growth companies. They distinguish themselves from external consultants by actively exercising executive authority within the organization, aiding in strategy development and execution. These interim leaders are instrumental in building out specific departments, managing growth, and preparing for a seamless transition by hiring full-time replacements. Fractional executives often work across multiple companies simultaneously, adding versatility to their expertise. Brook Janousek of The Grow CMO joins Karen on The Compassionate Capitalist Show to discuss the value of using interim chief level officers to bridge the gap and maximize...2023-09-1243 min
2 Pizza MarketingKnowing When to Experiment and When to Stick to the Marketing Basics with Brooke JanousekBrooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2...2023-09-1029 minBrands, Beats & BytesAlbum 5 Track 25 – The Growth Mentality w/Brooke JanousekAlbum 5 Track 25 – The Growth Mentality w/Brooke JanousekBrand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. Here are a few...2023-08-311h 17
Thought Leadership StudioGet Bold with Your Marketing with Brooke JanousekInterview with Brooke Janousek, the Grow CMO, on embracing boldness, leaving the comfort zone, aligning brand values, and the journey of digital nomadism
What this episode will do for you:
:
Gain insights from Brooke Janousek, "The Bold CMO," on the power of embracing boldness in marketing strategies.
Discover how being bold doesn't mean being reckless and how it's about taking a unique position to stand out.
Understand the importance of aligning brand values with bold marketing efforts and standing by your values even in the face of challenges.
Learn about Brooke Janousek's journey as a digital nomad, including the positive...2023-08-2943 min
The Cutting Onions Podcast71. Check out our conversation with CMO Brooke Janousek and how she is traveling the west coast as a Digital Nomad and providing Fractional Marketing Leadership to some great companies!Known for her charisma, generosity of spirit, and infectious energy, Brooke Janousek is the kind of leader others feel inspired by. She brings this spirit to each and every client she works with through The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as an expert in the marketing industry. As a fractional CMO, Brooke partners with clients to execute strategies to increase revenue, profitability, and customer loyalty. In today’s world, Brooke makes her C-suite expertise accessible, affordable and most importantly, valuable by pulling from her experience with brands li...2023-08-2149 min
Leading Your ShipLeading Your Ship E6 - Brooke JanousekJen talks to Brooke Janousek, founder of The Grow CMO. As a fractional CMO, Brooke partners with clients to execute strategies to increase revenue, profitability, and customer loyalty. Brooke shares that her journey of investing in her own personal growth fueled her professional growth and was the impetus to launch her own business. Brooke's story is one of authenticity and true vulnerability in leadership, which she credits to strengthening her confidence as a business owner.
2023-08-1626 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundBuilding Your Business by Being Bold with Brooke JanousekThey say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportunity she could get to help her business grow. So she took her shot by asking Sara Blakely’s (founder of SPANX) husband, during his talk, in front of 800 people, for a chance to meet her. According to Brooke, you need to be bold in your own business- “if you don’t have a seat at the table, you need to make one.” Those bold...2023-07-3145 min
Jonny Ross Fractional CMO#75 - Why You Should Fail Fast and Early? 🌞 Sunscreen packaged as condoms 🍆 - Brooke Janousek🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”. It would have been a PR disaster! Find out the story!We will try to cover as much of this as possible:💥 How to get clear on your message💥 Why brand and performance marketing needs to be on the same “team” 💥 Knowing when to try something new and when to stick to the basics💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”💥 Investing: what it is worth putting £ into for marketing an...2023-07-1833 min
Social GeekSocial Geek Rock Stars: Personal BrandingThis week we’re talking Personal Branding in Franchising.
Why is it critical? How can our personal traits break down some walls with our professional contacts? How can we stop holding ourselves back from sharing something real about ourselves? In the influencer age, it’s not your elevator pitch, but the content stream that matters.
And, who has a great personal brand? We’re naming names!
Today’s Rock Star panel: Emily George of Franchise Business Review, Danessa Itaya of Bio-One, Ingrid Schneider of Stay In Your Lane, and Thomas Scott of Home Run Franchises.2023-02-2850 min