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PMP Industry InsidersEpisode 231: The Biggest Marketing Mistakes We SeeIn this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From ignoring local SEO to under-investing in branding, she uncovers what successful operators are doing differently. Guest: Janelle Lucas, Team Lead, Client Success, Coalmarch Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services 2025-06-1938 min

PMP Industry InsidersEpisode 207: 2025 Marketing Trend ShiftsCoalmarch's Alex Booth joins the show this week to discuss changes in marketing trends for 2025, including competition, AI and more. They cover strategies for optimizing for AI search, how Alex would spend a $100,000 marketing budget and the importance of knowing your company's strengths. Guest: Alex Booth, Digital Marketing Consultant, Coalmarch by WorkWave Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services 2025-01-0243 min

PMP Industry InsidersEpisode 203: Search Everywhere Optimization: The Evolving SEO LandscapeCoalmarch's Derek Cummings joins the show to discuss the changing search landscape and its effect on pest and lawn marketing strategies. He covers the increasing integration of AI in search engines, a rise in search on social media directly and how not to get overwhelmed about being 'everywhere.' Guest: Derek Cummings, Team Lead, SEO, Coalmarch Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services 2024-11-2137 min

PMP Industry InsidersEpisode 183: Review Generation & Its Impact on Your GrowthCoalmarch's Christin Nein joins the podcast to share her expertise on the always important topic of generating customer reviews. She covers why reviews matter, how to generate more reviews, how to make sure you get the right reviews and what to do if you get a negative review. Guest: Christin Nein, Sr. Director, Product Development, Coalmarch by Workwave Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services 2024-06-2740 min

PMP Industry InsidersEpisode 147: Is Demand for Home Services Slowing Down? Part 2Coalmarch by WorkWave's Rachel Betterbid is back on the podcast for part 2 of a discussion about how demand for home services is slowing down. In this episode, she shares several things business owners can do in the short- and long-term to overcome a drop in demand for pest control and lawn care services. Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services Like what you heard? Rate and review us on Apple. Tell a friend in the industry. 2023-10-0539 min

PMP Industry InsidersEpisode 146: Is Demand for Home Services Slowing Down? Part 1 Coalmarch by WorkWave's Rachel Betterbid joins the podcast to discuss why many home services companies are seeing a drop in demand. She shares her observations, market data and marketing trends in the pest control and lawn care industries. Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services 2023-09-2835 min

PMP Industry InsidersEpisode 128: Termite Liability & You — Part 2In part 2 of 2, attorney Mark Ruff is back to dig deeper on the topic of termite liability. He shares why the pre-purchase inspection form is a top area of concern, and the steps pest control companies can take to reduce their legal exposure. Guest: Mark Ruff, Attorney, MHR Law Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave! 2023-05-1848 min

PMP Industry InsidersEpisode 127: Termite Liability & You — Part 1Attorney Mark Ruff joins Dan and Donnie to discuss why and how termite lawyers go after pest control companies. In part 1 of 2, he covers how PMPs can minimize their risks and protect themselves against these claims, including training, documentation and more. Guest: Mark Ruff, Attorney, MHR Law Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave! 2023-05-1143 min

PMP Industry InsidersEpisode 126: A Chat GPT Field ReportA ChatGPT Field Report On this episode, Dan and Donnie continue "geeking out" over the artificial intelligence tool ChatGPT. Donnie shares several real-life examples of how he's using it in his business and they discuss how other pest control and lawn care operators can do the same. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave! 2023-05-0443 min

PMP Industry InsidersEpisode 125: Q1 Review: M&A, Door-to-Door & MoreHosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services Description: In this episode, Dan and Donnie review the first quarter of 2023, delving into the status of the pest control M&A market, why attitudes are changing about door-to-door, and where lawn care valuations stand. They also cover how the economy is affecting sales and marketing. For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave!2023-04-2739 min

PMP Industry InsidersEpisode 124: How One LCO Leverages Marketing Automation Tools Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services Guest: Liam Sunstrum, Owner of Yard Dawgs Description: Liam Sunstrum, owner of Yard Dawgs in Calgary, joins Dan and Donnie to discuss his company's approach to marketing automation, including Hubspot, artificial intelligence and more to streamline sales, accounts receivable and cancellations. He also details other marketing successes and failures. For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave! 2023-04-2046 min

PMP Industry InsidersEpisode 122: When Is It Time to Fire Your Marketing Firm? Coalmarch COO Frank Andolina joins Dan and Donnie to discuss signs it's time to move on from your marketing agency. He also shares several steps to take before you make a move. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services Guest: Frank Andolina, COO, Coalmarch 2023-04-0643 min

PMP Industry InsidersEpisode 119: How to Evolve & Grow in Lawn Care Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services Guest: Jennifer Lemcke, CEO of Weed Man & Turfbot Dan and Donnie are joined by lawn care industry leader Jennifer Lemcke, CEO of Weed Man and Turfbot. They cover her background, the challenges Weed Man is facing, how it's overcoming them, and the opportunities for growth Jennifer sees coming down the pike. For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-03-1650 min

PMP Industry InsidersEpisode 118: How to Expand Your Business Through M&AHow do you compete against the big boys and private equity firms in the mergers and acquisitions game? On this episode, Dan and Donnie discuss the opportunities that exist for smaller players to purchase other pest control companies and the steps involved in closing a deal. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-03-0947 min

PMP Industry InsidersEpisode 116: EOS Implementation - A Field ReportOn this episode, Sharon Roebuck-McBride gives us an overview of the Entrepreneurial Operating System (EOS) and the steps required to implement it. Sharon and Donnie Shelton discuss the EOS journey at Triangle Home Services, including challenges, wins and benefits. They also reveal Triangle's goals and next steps. Guest: Sharon Roebuck-McBride, VP of Culture and Customer Experience, Triangle Home Services Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episod...2023-02-2344 min

PMP Industry InsidersEpisode 115: Should You Incentivize Your Team with Phantom Stock?Tune in to hear Dan and Donnie discuss phantom stock as a deferred compensation model in the pest control industry. They cover the pros and cons, why Dan is a fan of this approach and why Donnie no longer uses it in his business. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-02-1646 min

PMP Industry InsidersEpisode 114: When to Go Low Tech in a High-Tech WorldOn this episode, Dan and Donnie discuss the potential problems with relying *too much* on technology in pest control and lawn care companies. They cover how to avoid technology becoming a distraction from the fundamentals of your business. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-02-0946 min

PMP Industry InsidersEpisode 113: ChatGPT: The Pest and Lawn Game ChangerDan and Donnie dive into why this popular new artificial intelligence technology is poised to revolutionize how businesses communicate — pest control and lawn care companies included. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-02-0233 min

PMP Industry InsidersEpisode 112: Everything You Always Wanted to Know About Balance SheetsWhat's a balance sheet and why is it important for a pest control company? On this episode, Dan and Donnie cover the components of a balance sheet, how it's different from a P&L, and smart ways to use a balance sheet in your business. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's sponsor, Coalmarch by WorkWave! 2023-01-2642 min

PMP Industry InsidersEpisode 111: Looking into the Pest Industry Crystal BallJim Fredericks, Ph.D., joins the podcast to discuss his new role as executive director of the Professional Pest Management Alliance. He also talks about what's in the pipeline for PPMA and NMPA and what the future may hold for the industry. Guest: Jim Fredericks, Ph.D. Executive Director, PPMA Senior Vice President of Public Affairs, NPMA Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: YouTube.com/@pmpindustryinsiders Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to this episode's...2023-01-1938 min

PMP Industry InsidersEpisode 110: Peer Groups — Next Level Opportunity or a Waste of Time?If you need ideas, information and accountability that you can't get from within your organization, it's time to consider joining a peer group. On this episode, Dan and Donnie dive into peer groups — how they work, how to find one and how to get the most out of them. Hosts Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor, Coalmarch by WorkWave!2023-01-1245 min

PMP Industry InsidersEpisode 109: Q4 Recap and New Year PredictionsOn this episode, Dan and Donnie recap the fourth quarter of 2022 and look ahead to 2023. They make predictions for the new year and share how they're preparing in case of a recession and housing market slowdown. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media: Facebook.com/PMPIndustryInsiders LinkedIn.com/company/pmp-industry-insiders Thank you to our sponsor Coalmarch by WorkWave!2023-01-0549 min

PMP Industry InsidersEpisode 108: Rentokil Terminix — an Exclusive Integration Update With the mega merger complete, integration is well underway at Rentokil Terminix. In an exclusive conversation with the company's U.S. leaders, Dan and Donnie get an update on the status of the combined company and what it means for employees, operations, M&A and the industry. Guests: John Myers, CEO, U.S. Pest Control Brett Ponton, CEO Rentokil Terminix Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services & Coalmarch For detailed show notes and more information, visit PMPIndustryInsider.com. 2022-12-1545 min

PMP Industry InsidersEpisode:01 - PMP Industry InsidersWith over 1,000 business owners and industry partners registering for their COVID series, hosts Dan Gordon and Donnie Shelton wanted to provide a way to have those conversations and make advice from some of the industry’s best leaders accessible. In this episode, get to know hosts Donnie Shelton (Triangle Pest Control, Coalmarch) and Dan Gordon (PCO Bookkeepers, M&A Specialists), as they discuss their motives behind starting the PMP Industry Insiders Podcast. Each PMP Industry Insider episode discusses impactful topics, where once applied, can help you grow your pest control business. 2020-08-2845 min