Shows
Discover Fresh PerspectivesThe Power of Charisma: Bruce Scheer’s BRAVE Framework for Transforming Professional ConnectionsSend us a textWelcome to another episode of Discover Fresh Perspectives with your host, David Gouthro! In today’s conversation, David sits down with Bruce Scheer, founder of ValuePros.io and an expert in bridging the “value disconnect” in business communication. Together, they dive deep into the power of charisma—not just as an innate trait but as a skill anyone can develop and refine.Bruce shares his personal journey into understanding charisma, sparked by his quest to improve his own presence, especially in our increasingly virtual world. From the importan...
2025-12-2337 min
The Force & Friction PodcastThe First 4 Seconds: How Charisma Kills the Value Disconnect | Bruce Scheer | S6 E11Send us a textWelcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Bruce Scheer, co-founder of ValuePros.io, a firm dedicated to helping revenue teams nail their story, prove their impact, and deliver buyer experiences that buyers love. With a mission to "inspire others to inspire others," Bruce brings a wealth of experience from working with some of the biggest names in the world, including Microsoft, SAP, and Tableau. We dive deep into the "va...
2025-11-1746 min
Biz Book Pub Hub PodcastHUB 470: AUTHOR PANEL - Bruce Scheer, Diane Wolf, and Sophie LechnerYou didn’t pour your time, energy, and insight into a book just to say you did it. You wrote it because your message matters—and because you knew that getting it into the hands of others could spark something bigger.
A book has staying power. It captures what you stand for and how you think, in your own words. Done well, it becomes more than a tool—it becomes a turning point. It can shift how people see you, what opportunities come your way, and the kind of legacy you leave behind.
...
2025-09-0248 min
How Did This Get Made?Hudson Hawk w/ Emily Gordon (HDTGM Matinee)Emily Gordon (The Big Sick) joins Paul, June, and Jason to discuss the 1991 comedy Hudson Hawk starring Bruce Willis wearing 5 earrings, Andie MacDowell, and Danny Aiello. The crew cover all the candy bar-named bad guys, Bruce's cappuccino obsession, all the Nintendo references, the burglary duets, and so much more. Plus, they start writing the future blockbuster movie NUNDERCOVER, and you better believe that busting crimes is this nun's habit. (Originally Released 12/03/2013)
• Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voic...
2025-08-2656 min
The Business Of MarketingHow to Build a Revenue Machine by Aligning Sales and Marketing with Bruce ScheerThe episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction ...
2025-07-0943 min
ValuePros ShowThe Buying Experience EdgeWelcome to a special episode of Inspire Your Buyers, titled "The Buying Experience Edge." This time, hosts Bruce Scheer and Mike Wilkinson are joined by value experts Darren Fleming, Todd Snelgrove, Dean Edwards, and David Spiegel-collectively boasting over 125 years of experience in sales, procurement, pricing, and value enablement. In this jam-packed conversation, the team confronts the troubling disconnect between B2B sellers and buyers, uncovering why so many deals stall out or end in indecision. They introduce the B2B Buying Experience Index-a practical, research-backed framework that breaks down the 10 key factors most crucial in shaping a...
2025-06-0851 min
ValuePros ShowThe Business Case AdvantageUnlock the secrets to winning executive buy-in and selling on value (not price) in tough economic times. In this episode, host Bruce Scheer sits down with value selling authority Todd Snelgrove (author, "Value First Then Price" and creator of "Total Profit Added"), procurement expert Dean Edwards, stakeholder David, and ROI-selling leader Darren Fleming, to break down how business cases can drive premium deals—without discounting. 👉 Skip ahead to what matters most with these timestamps: 00:00 - Welcome & Introductions: Setting the stage for value selling mastery [Bruce Scheer, David, Dean Edwards] 04:45 - Meet Todd Snelgrove: Lessons from...
2025-05-3147 min
Biz Book Pub Hub PodcastHUB 447: AUTHOR PANEL - Bruce Scheer, Emily Crookston, and Karin FreelandHave you ever thought of your book as a business card that opens doors? It’s not just about selling copies; it’s about the ripple effects your book creates in your industry and beyond.
From attracting the right clients to building a reputation as a thought leader, a book can position you for success in ways you never imagined. But it requires more than just publishing—it needs a plan to engage your audience and amplify your message.
That’s why I created the Biz Book Pub Hub. Our expe...
2025-05-2249 min
ValuePros ShowInside the Buyers' Minds | Part 1"Inside the Buyers' Minds | Revenue Mastery Series Part 1 – Inspire Your Buyers Podcast Welcome to Part 1 of our special Revenue Mastery Series, “Inside the Buyers' Minds”! Join host Bruce Scheer and expert guests Dean Edwards (seasoned procurement executive), Todd Snelgrove (value-based selling authority), and David Svigel (value tools expert) as we dig deep into what really happens on the buying side-especially in times of economic uncertainty. In this episode, you'll discover: - What procurement teams are dealing with behind the scenes, and how that impacts your sales strategy - Why most sellers fail t...
2025-05-1245 min
ValuePros ShowLeading with Love, Purpose and Connection with Bruce Scheer and Genevieve PiturroWelcome to this episode of Inspire Your Buyers, where we dive into the transformative power of leading with love, purpose, and connection in the world of sales. Joining us are two inspirational figures: Genevieve Piturro, the award-winning author known for her remarkable TEDx talks and her heartwarming mission with The Pajama Program, and Bruce Scheer, our insightful host. They explore how emotional connection, collaboration, and shared success are essential in today's competitive market. Genevieve shares her unique journey from a high-powered career in New York's TV industry to founding a nonprofit organization that has profoundly impacted children's lives. Her...
2025-04-0741 min
AZ 12 PodcastArizona Heads to Kansas CityBruce Pascoe joins Mike Luke and Jason Scheer to talk Arizona basketball. What did Bruce think about Arizona's performance against Kansas? How far does Bruce think Arizona can go in March?
2025-03-1258 min
ValuePros ShowBe Uncopyable to Improve your Win Rate with Bruce Scheer and Steve MillerUnlock the secrets to making your brand truly stand out with insights from Steve Miller, the marketing gunslinger himself. Discover how to be uncopyable and gain an unfair advantage in your market. - The key functions of a business according to Peter Drucker: marketing and innovation. - Why being different, not just better, is crucial for success. - How to avoid commoditization and offer an uncopyable experience. - The value of getting out of your industry box and stealing genius from other domains. - Strategies for creating a unique customer experience that becomes...
2025-03-0339 min
Biz Book Pub Hub PodcastHUB 423: AUTHOR PANEL - Bruce Scheer, Jenny Morse, and Lilian SueWriting, publishing, and marketing a business book can feel overwhelming when you go it alone. But what if you didn’t have to? That’s where the Biz Book Pub Hub comes in. We’ve built a community of over 50 experts who support entrepreneurs becoming authors every step of the way—from the first draft to a fully launched and marketed book.In the Hub, you’ll find guidance on writing, editing, publishing, and creating powerful marketing strategies that amplify your book’s reach. Plus, our free virtual networking events connec...
2025-02-2753 min
ValuePros ShowAlign your revenue team for success with CASH with Bruce Scheer and A. Lee JudgeDiscover how to align your revenue team for success in an ever-evolving market with insights from A. Lee Judge's book, "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Team." Join Bruce Scheer as he discusses the transformative approach to connecting sales and marketing. - The shift in buyer control and its impact on sales and marketing dynamics. - Exploring Lee's CASH framework: Communication, Alignment, Systems, and Honesty. - The significance of fostering a revenue team mindset, bridging the divide between departments. - The role of content quality and quantity throughout...
2025-02-2544 min
ValuePros ShowListen to Elevate the Buying Experience with Bruce Scheer and Andrew McMasterJoin host Bruce Scheer and guest Andrew McMasters as they reveal the secrets to enhancing the buying experience through deep, intentional listening. In this episode, discover why mastering listening skills can set sales professionals apart and drive better business outcomes. - Explore why buyers often value the experience over the product itself. - Discover how deep listening can help sales professionals differentiate themselves. - Learn about the impact of biases and solution-oriented listening on effective communication. - Understand how to engage with buyers by tapping into their core needs and emotions. - Gain...
2025-02-1133 min
ValuePros ShowHow to Create an Uncopyable Buying Experience with Bruce Scheer and Kay MillerJoin Bruce Scheer as he dives into creating uncopyable buying experiences with sales expert Kay Miller. Learn how to stand out in sales by offering more than just products—offer memorable buying experiences. - Explore why conventional sales tactics are falling short with today's buyers. - Understand the significance of building trust and engaging naturally with customers. - Discover the concept of personal branding and its impact on sales. - Learn from real-world examples like Katie RV O'Neil's customer-centric selling. - Gain insights on how to create a personal brand that sets you ap...
2025-02-0436 min
ValuePros ShowHow to Connect with your Buyers for Sales Success with Bruce Scheer and Ginger JohnsonJoin us on the ValuePros Show as we dive into the essentials of connecting with buyers for sales success with expert Ginger Johnson. Discover actionable insights that will transform your connections and boost your sales performance. - Understanding what true connectivity means and how it differs from mere networking. - The importance of trust, educational value, and emotional connection in sales. - Key strategies for making the first move and building authentic relationships. - The significance of follow-up and follow through in creating lasting connections. - How a connector's mindset—being positive, objective, an...
2025-01-3029 min
ValuePros ShowHow to Rate Your B2B Buying Experience with Bruce Scheer and David SvigelDiscover how to master the B2B buying experience with insights from Bruce Scheer and David Svigel. Learn key strategies to delight your buyers and drive growth. - Importance of the buying experience in 2025. - Critical statistics highlighting buyer preferences and behaviors. - Introduction to the B2B Buying Experience Index. - Four key phases of the buying journey. - Ten essential pillars for an exceptional B2B buying experience. Leave a like and subscribe to the ValuePro Show for more insights! 00:00 "Enhancing B2B Buying Experiences" 04:55 "B2...
2025-01-2233 min
ValuePros ShowElevate Your Total Value Experience with Bruce Scheer and Darrin FlemingUnlock the secrets to transforming your sales strategy with Bruce Scheer and Darrin Fleming as they delve into the Total Value Experience (TVE). Learn how to effectively focus on delivering customer value and improve your business outcomes. - Shift from selling technology features to focusing on customer business outcomes. - Utilize value tools like ROI calculators and value enablement techniques. - Overcome barriers such as product-centric perspectives and ineffective tools. - Implement a framework to build trust, understand needs, and deliver insights. - Enhance win rates, shorten deal cycles, and minimize discounting with...
2025-01-1541 min
ValuePros ShowConnected Revenue with Bruce Scheer and Scott PresseWelcome to the ValuePros Show! In today's episode, Bruce Scheer talks with Scott Presse about the significant benefits of adopting a connected revenue model and the steps needed to execute it effectively. Unified Messaging - Discover the importance of having a unified voice across sales, marketing, and other departments. Go-To-Market Strategy - Learn how to refine and align your go-to-market strategies with a connected revenue model. Cross-Functional Content Development - Find out how collaboration among departments can lead to impactful messaging and tools. Understanding Buyer Journey - Understand the buyer...
2025-01-0736 min
UnspooledDie Hard (Re-Release)Paul & Amy walk across broken glass for 1988’s definitive Bruce Willis action film Die Hard! They ask whether Hans Gruber is the true protagonist of the film, learn why Frank Sinatra was originally considered to play John McClane, and explore why this film succeeds where legions of imitators have failed. Plus: we settle the “Christmas movie” debate once and for all. You can rent Die Hard on all platforms but don't forget to check your local library or apps like Hoopla and Kanopy! You can join the Unspooled conversation on Paul’s Discor...
2025-01-021h 17
ValuePros ShowImproving Performance through Wellness with Bruce Scheer and Gloria TreisterIn this episode of the ValuePros Show, Bruce Scheer and health expert Gloria Treister discuss how holistic health practices can boost performance and well-being. Learn actionable tips for taking control of your health through lifestyle changes and self-advocacy. - How 80% of genetic expressions can be influenced by lifestyle choices like diet, sleep, and exercise. - Gloria’s inspiring journey from discovering a parathyroid issue to reversing osteopenia. - Practical advice for making food choices, such as viewing food as either medicine or poison. - The benefits of short exercise bursts, or "exercise snacks," for in...
2024-12-2151 min
ValuePros ShowImproving the Total Value Experience through marketing with Bruce Scheer and Neil WilkinsIn this episode of ValuePros Show, Bruce Scheer and marketing expert Neil Wilkins delve into the importance of improving the total value experience through strategic marketing. Discover how focusing on customer-centric practices can build trust and drive long-term success. - Emphasizing customer education to build lasting trust and value. - Exploring the concept of value creation without selling products. - Advantages of co-creation, personalization, and collaboration in marketing. - Bruce Scheer’s "value-ready framework" for successful sales. - The need for consistent narratives across all company functions for a unified customer experience.
2024-12-2140 min
ValuePros ShowHow to Win Early Adopters Faster with Bruce Scheer and Brendan McAdamsJoin Bruce Scheer and B2B sales expert Brendan McAdams as they discuss powerful strategies to help early-stage startups achieve rapid customer adoption. Discover actionable insights from Brendan's book and learn how to refine your sales approach for success. - The importance of founders taking an active role in sales. - Framework for securing early customer adoption. - Using discovery conversations to refine messaging and engagement. - Overcoming cultural aversions and negative stereotypes in sales. - Validating products through early sales and feedback. 00:00 Winning early adopters requires founder-led sales efforts. 03:53...
2024-12-2131 min
ValuePros ShowHow to improve sales performance through stories with Bruce Scheer and Kelly Breslin WrightDiscover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success. - Crafting unique value propositions and integrating them into a compelling company narrative. - Strategic priority of company storytelling with executive and board alignment. - Importance of conveying the "why" behind a company to emotionally engage customers. - Consistency and alignment in storytelling across the organization. - Real-life examples of effective storytelling, including personal anecdotes and...
2024-12-1754 min
ValuePros ShowHow to Gain Commitment with your Strategic Accounts with Bruce Scheer and Todd SnelgroveIn this episode of ValuePros Show, Todd Snelgrove and guest Mike Wilkinson dive deep into strategic account management and the importance of value quantification in sales processes. Learn actionable insights to enhance your sales techniques and improve customer relationships. - Differentiate between cost, price, and total value to drive strategic account engagement. - Use decoy pricing and the compromise effect to influence consumer choices effectively. - Avoid offering products for free to enhance perceived value and profitability. - Implement structured value quantification tools to ensure consistency and credibility. Align engagement with customers...
2024-12-1055 min
ValuePros ShowSelling for the Elusive First Impact with Bruce Scheer and Chuck MarcouillerJoin us on the ValuePros Show as Bruce Scheer and Chuck Marcouiller dissect the art of making a strong first impact in sales. Learn the essentials to navigate the value fog and drive measurable outcomes. - Discover the "Three C’s" of value selling: context, clarity, and confidence. - Understand how to define and achieve the elusive "first impact." - Learn why consumers prioritize pain avoidance over potential gains. - Explore the "I MADE" framework for evaluating solution impacts. - Hear a personal story illustrating the importance of assessing value from the consumer's pe...
2024-12-0240 min
ValuePros ShowHow to deliver value through coaching with Bruce Scheer and Scott PresseJoin Bruce Scheer and guest Scott Presse as they delve into effective sales leadership and the transformative power of structured coaching. Discover how to maximize your sales team's performance and boost revenue through targeted strategies. - The significance of Return on Sales Leadership (ROSL) and its impact on meeting quotas. - Importance of maintaining a healthy and balanced sales pipeline for productivity and revenue. - Structured coaching principles for better prioritization and action in sales. - Differences between effective coaching and daily communication. Early-stage coaching in sales cycles for optimized outcomes.
2024-11-2645 min
ValuePros ShowHow to Lead with an Assessment with Bruce Scheer and Paul RobertsUnlock the secrets to leveraging business value assessments in your sales strategy. Join Bruce Scheer and Paul Roberts as they delve into the transformative power of assessments to drive growth and build trust. - Importance of assessments in aligning decision-makers and strategic planning. - Phases of successful assessments: information gathering, analysis, and recommendations. - Role of high-quality presentations in risk management sectors like finance and healthcare. - Establishing trust and mutual commitment before conducting assessments. - Monetizing assessments and ensuring their value is clearly communicated to clients. 00:00 Bruce Scheer discusses value...
2024-11-1934 min
ValuePros ShowHow to Have a Mindset for Value with Bruce Scheer and Mark HunterJoin Bruce Scheer and Mark Hunter on the ValuePros Show as they uncover the secrets to mastering a value-driven sales mindset. Learn practical strategies to enhance your sales performance and drive meaningful conversations. - Importance of a champion's mindset for success in sales. - Purpose-driven conversations for building lasting relationships. - Structured time management with the "Monday Mission" concept. - Trust-building through effective questioning and listening. Daily habits and goal setting for staying focused and productive. 00:00 Sales expert Mark Hunter discusses creating value. 05:13 Sales: Helping others achieve the impossible...
2024-11-1235 min
ValuePros ShowHow to Create the Right First Impression with Bruce Scheer and George TorokIn this episode of ValuePros Show, Bruce Scheer and George Torok discuss the art of making the right first impression in professional settings. Learn actionable insights and techniques to enhance your presentation skills and build lasting connections. - How a childhood birdhouse story helped secure a $10 million contract. - Five essential keys to impactful presentations. - The importance of confidence and how to command attention when speaking. - Tips for virtual meetings and professional presentation. - Why focusing on the audience rather than personal introductions builds credibility. For more resources and...
2024-11-0531 min
ValuePros ShowHow to get Impact Ready with Bruce Scheer and Todd SnelgroveJoin Bruce Scheer and guest Todd Snelgrove on The ValuePros Show as they explore the final dimension of the Value Readiness Framework-being Impact Ready. Learn how to set up, measure, and deliver real quantifiable value for your clients. Dive deep into best practices for maintaining momentum after closing deals, focusing on metrics that matter, and ensuring client success. Perfect for professionals looking to enhance their value-based strategies and drive lasting business impact. Visit ValuePros.io for valuable resources and tools. Subscribe, rate, and review to stay updated with top-notch content on value creation and delivery. 00:00 Continuation of...
2024-11-0532 min
ValuePros ShowHow to be Buyer Ready with Bruce Scheer and Mike WilkinsonReady to level up your sales game by 2025? Join us as we dive into the essential steps for being buyer ready and standing out from the competition. - The four-phase value ready assessment for revenue teams. - Key challenges faced by unprepared sellers and how to avoid them. - The importance of personalized attention and leveraging AI tools. - Steps to understand buyer roles, objectives, and challenges. - Building personal connections and aligning with buyer objectives to drive results. 00:00 Move to phase 4, align and negotiate approvals. 05:34 76% of B2...
2024-10-2830 min
ValuePros ShowHow to be Negotiation Ready with Bruce Scheer and Todd SnelgroveDiscover how to master negotiation and create compelling value propositions with Todd Snelgrove's expert insights. This episode of the ValuePros Show dives deep into effective strategies for aligning cost-saving measures and demonstrating tangible value in sales and negotiations. - Todd’s approach to reducing inventory and maintaining savings. - Developing simplified agreements guaranteeing 10% savings. - The importance of credible value propositions over price discounts. - Practical applications of behavioral economics in pricing strategies. - Utilizing total cost of ownership and other negotiation techniques to create win-win scenarios. 00:00 Assumed value: Uniquely Swedish in...
2024-10-2156 min
ValuePros ShowHow to be Discovery and Demo Ready with Bruce Scheer and Ray SchlossDiscover the essentials of being discovery and demo ready with sales veteran Ray Schloss and host Bruce Scheer. Learn how to engage customers effectively and win sales with practical, customer-centric strategies. Importance of customer-specific and centric presentations Utilizing thorough discovery to identify "win statements" Customizing demonstrations to fit prospects' environments Key collaboration between sales and technical teams Leveraging AI tools for enhanced discovery Don't forget to like, subscribe, and share for more insights. Visit valuepros.io for additional resources and a free value-ready assessment. 00:00 Discovery requires personal understanding, not...
2024-10-1544 min
ValuePros ShowHow to be Time Effective with Bruce Scheer and Morgan LimUnlock the secrets to mastering time effectiveness with Morgan Lim, author of "Unleashing the Power of Time." Join Bruce Scheer as he delves into Morgan's OPPTIC framework and its transformative impact on sales performance. - Learn Morgan's unique perspective on partnering with time rather than fighting against it. - Discover the OPPTIC framework for qualifying opportunities and organizing sales activities. - Hear practical tips on how to target the right buyers and maintain focus amidst distractions. - Understand the significance of internal collaboration and time effectiveness. - Explore actionable strategies to enhance your...
2024-10-0826 min
ValuePros ShowHow to be Client Ready with Bruce Scheer and Mike WilkinsonIn this episode of ValuePros Show, Bruce Scheer and guest Mike Wilkinson dive into the critical importance of client readiness in B2B sales. Learn how to stand out as a value professional and avoid common pitfalls that hold salespeople back. - Framework of being ""value ready"": 4 phases, 10 dimensions - Consequences of poor client readiness and benefits of being well-prepared - Practical steps for achieving client readiness - Utilizing AI tools and avoiding the pitfalls of copy-pasting - Comprehensive company research and real-world case studies Tune in and get actionable insights...
2024-10-0130 min
Your Intended MessageTell Your Terrific Stories: George TorokHow can you use stories to convey your message
Tips to tell your stories
Your host, George Torok tells you the three part formula to deliver an effective story.
Then you hear two stories from him, one a business story and the other a personal story. They're both effective when you understand your purpose.
George analyzes each story to point out the key parts and techniques to craft and deliver your stories successfully.
Episode 224
In this solo episode with George Torok, we explore:
- The power of storytelling i...
2024-09-2621 min
ValuePros ShowHow to be Narrative Ready with Bruce Scheer and Mike WilkinsonWant to master the art of sales narratives? In this episode of ValuePros Show, Bruce Scheer and Mike Wilkinson dive deep into crafting compelling sales stories. Understand the key stages of the sales cycle Learn how to present solution concepts effectively Discover the importance of scheduling follow-up interactions Get insights on a five-part sales narrative model Find out how to make your buyer the hero of the story 00:00 Set theme, foundation, and context for engagement. 05:47 Executives read book during downtime; valuable narrative formula. 08:09 Narrative assists...
2024-09-2455 min
ValuePros ShowHow to be Mindful in Discovery with Bruce Scheer and Joy RainsUnlock the power of mindfulness to enhance your sales interactions with insights from expert Joy Rains. Learn practical techniques to stay present and focused with your clients. - Methods for internal mental preparation and visualization. - Techniques for effective listening and communication. - Importance of being present and releasing judgments. - Practical meditation tools to maintain focus. The value of asking intelligent questions and mirroring language. 00:00 Insights on being present and effective in sales. 04:37 Mindfulness stopped my insecurities, and improved customer interaction. 07:47 Mental preparation and v...
2024-09-1730 min
Predictable B2B SuccessHow to create powerful sales narratives that drive growth and successGet ready to discover the secrets of turning your B2B marketing from ordinary to extraordinary in this episode of Predictable B2B Success. Join host Vinay Koshy as he dives deep with Bruce Scheer, the CEO of Inspire Your Buyers and president of the National Speakers Association Northwest, who brings decades of experience empowering companies like IBM, SAP, and Motorola. In this captivating discussion, Bruce reveals how Chevron's Techron strategy can serve as a blueprint for identifying your unique differentiator.
Have you ever wondered how to seamlessly align your marketing and sales with a core narrative...
2024-09-1047 min
ValuePros ShowHow to be Justification Ready with Bruce Scheer and Darrin FlemingIn this episode of the ValuePros Show, Bruce Scheer and Darrin Fleming delve into the art of being "justification ready" in the sales process. Learn how to build compelling business cases that secure decision-maker buy-in and close more deals effectively. - Quantifying intangible benefits and aligning them with strategic objectives. - Understanding the emotional dimension and risk quantification in sales. - Components of a strong business case: problem statement, solution narrative, and financial analysis. - The cost of inaction and leveraging industry benchmarks to motivate decisions. - Insights on becoming a master seller...
2024-09-1042 min
The HHAUSA PodcastEpisode 123: Kasey Bruce Centershot MinistriesGrowing up on the family farm out West, Kasey Bruce learned what work ethic was all about at an early age. That mentality would stick with him through high school and decades later as he served our country in the United States Navy. Meeting Aaron Scheer proved to be a divine encounter and would lead him to his new position with Centershot Ministries and Centershot Blue.Now a passionate archer, Bruce is using his servant heart to change lives through the sport of archery, literally around the world. Travelling from coast to coast here in the US...
2024-09-0658 min
ValuePros ShowHow to be Discovery Ready with Bruce Scheer and Mike WilkinsonJoin Bruce Scheer and value selling expert Mike Wilkinson as they dive into the essential skill of being discovery ready in sales. Learn how to master value discovery and improve your sales approach with practical tips and insights. - Understand why value discovery is crucial for customer-centric selling - Learn how to gain a competitive advantage through effective discovery conversations - Discover the importance of aligning with customer-specific issues - Explore the concept of QLS: Questioning, Listening, and Summarizing - Tips on building trust and preparing for meaningful discovery discussions Don’t...
2024-09-0423 min
ValuePros ShowHow to Engage with Procurement with Bruce Scheer and Dean EdwardsDive into the ValuePros Show with host Bruce Scheer and procurement expert Dean Edwards. Discover the secrets to becoming approval ready in B2B sales. Learn about the internal rate of return, information security challenges, and the distinct roles within procurement - purchasing, sourcing, and category management. Gain actionable strategies to build trust, demonstrate value, and navigate procurement processes effectively. Perfect for sales professionals looking to enhance their approach and close more deals. Don’t miss out on this invaluable episode! 00:00 Information security is vital for company success. 03:55 Get involved early, don't start late. 07:08 Strategic fi...
2024-08-2737 min
UnspooledArmageddonThis week Paul & Amy break down the 1998 Michael Bay action/sci-fi film Armageddon starring Bruce Willis, Ben Affleck and Liv Tyler. They discuss how the film and Bay goes after the "nerds", the birth of Bayhem, Affleck mocking the film on the DVD commentary, and more. Next week it's the end of summer movie round up where we're talking all things Deadpool & Wolverine, It Ends With Us, Trap and more. Did the summer movie box office bounce back?! Tune in to find out! You can join the Unspooled conversation on Paul’s Disc...
2024-08-221h 16
ValuePros ShowHow to be Approval Ready with Bruce Scheer and Todd SnelgroveIn this episode of the ValuePros Show, host Bruce Scheer and guest Todd Snelgrove dive into the crucial phase of driving execution with a focus on being Approval Ready. Todd, a leading expert in value based selling and pricing, shares his extensive knowledge on engaging with procurement, debunking misconceptions, and creating compelling business cases. Listeners will gain actionable insights on building trust, understanding buyer's needs, delivering impactful solutions, and mastering value quantification to succeed in B2B sales. Don't miss this in-depth discussion aimed at helping value professionals get ready to connect the dots so buyers can buy.
2024-08-2042 min
ValuePros ShowHow to be Value Ready with Bruce Scheer and Mike WilkinsonJoin Bruce Scheer, host and guest of the ValuePros Show, as he dives deep into a comprehensive framework for value readiness, developed with fellow ValuePros co-founders and extensive market research. Featuring value training expert Mike Wilkinson, this episode covers critical phases like Building Trust, Understanding Needs, Delivering Insights, and Driving Execution. Learn how incorporating value-based strategies can dramatically improve close rates, deal sizes, and reduce sales cycles. Discover actionable insights and assess your own value readiness with the Value Readiness Assessment Tool available at ValuePros.io. 00:00 Selling based on value yields significant benefits. 04:09 Learning value enablement...
2024-08-1532 minHow Did This Get Made?Thunderpants LIVE!Rupert Grint—sorry, Grimpert—plays sidekick to a farting Forrest Gump-esque boy in the 2002 sci-fi family comedy THUNDERPANTS also starring Bruce Cook, Paul Giamatti, Stephen Fry, & Ned Beatty. LIVE from Dublin, the HDTGM crew discuss if farts are green, the child firing squad, the farting opera note, Keira Knightley's cameo, and so much more. Plus, Paul tells a classic childhood story of the time he asked a barber for an unconventional haircut. ALAN! ALAN! ALAN!
• Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave u...
2024-08-091h 10
Flicks and Friends with Zach PopeBatman Caped Crusader Season 1 ReviewBatman: Caped Crusader is a good show that harkens back to old-school Superman: The Animated Series and Batman: The Animated Series. This is Zach Pope Season 1 review for Batman Caped Crusader
Now that the first season has wrapped up, it's clear that Batman: Caped Crusader may not be a masterpiece, but it makes some BOLD and DARING choices that fans of classic animated series will appreciate. The creative team, including executive producers J.J. Abrams, Matt Reeves, and Bruce Timm, has done a remarkable job in this revival.
Even the cameos, which could have been dreadful, were more than just...
2024-07-2908 min
ValuePros ShowInspire Your Buyers with Bruce ScheerEpisode Overview Today, we dive deep into the power of narrative in shaping successful go-to-market strategies. Join us as Bruce draws on his extensive experience with global giants like McKesson Technology and SAP, illustrating how visualizing problems through simple yet impactful doodles can redefine buyer engagement. We'll also discuss the conciseness and accessibility of Bruce's new book, aimed at empowering CEOs and entrepreneurs with stories that not only sizzle but sell. From choosing his favorite shark with the help of ChatGPT to sharing insights from his global experiences and the essence of narrative imperative in business, Bruce...
2024-05-0440 minHow Did This Get Made?Matinee Monday: Gymkata LIVE! (w/ Michael Showalter)Michael Showalter (The Dropout, Search Party) joins Paul, June, and Jason to discuss the next level bonkers movie that combines gymnastics and karate— 1985's Gymkata! They get into Kurt Thomas flipping while he talks to himself, the questionable effectiveness of arrows, flag ninjas, the Village of the Crazies, and the infamous pommel horse scene. Plus, the audience Q&A makes us wonder how the director of Enter The Dragon went from working with Bruce Lee to Kurt Thomas. (Originally Released 08/27/2013)
• Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correc...
2024-02-261h 25
DBD PodcastDBD Podcast: Trust & Leadership with Cory ScheerBruce Berglund, CEO and Founder of DBD Group interviews Cory Scheer, Founder of TrustCentric about the role of trust in leadership. In this conversation, they talk about strategies to measure, build and repair trust in teams and organizations.
2024-02-0836 min
Finding Favorites with Leah JonesPaul Scheer loves the L.A. ClippersPaul Scheer, an LA-based actor, writer, comedian, and podcaster, grew up in New York Knicks territory, but now loves the L.A. Clippers. He joined Leah to talk about his memoir Joyful Recollections of Trauma (available for pre-order now, shipping on May 21, 2024), picking the right sports team for your family, and the inherent drama of NBA basketball.
Keep up with Paul Scheer online
How Did This Get Made
Unspooled
The Friendzone on Twitch
Follow Paul Scheer on Substack
Pre-order Joyful Recollections of Trauma (and Paul will send you a postcard)
@paulscheer on Instagram
(Are you...
2024-02-0451 min
Neil Wilkins PodcastSell the Sizzle, with Bruce ScheerBruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.
Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com
In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil a...
2024-01-2248 minNeil Wilkins PodcastSell the Sizzle, with Bruce ScheerBruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.
Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com
In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil a...
2024-01-2248 min
A New Direction5 Steps to Inspire Your BuyersDo You Inspire Your Buyers?
We are all in sales. We are all being sold to. What makes you want to buy? What are the factors that go into the sales process that influence you? What are the things that stop you from your purchase?
You may have sat through a presentation only to wonder, “well where do we go from here”? It all pretty uninspiring, isn’t it?
If you are in sales, B2B or B2C that fact is there is one thing that you need, and that is you need to “inspire your buyers”. What does...
2023-12-1358 min
Fostering ChangeLifting Each Other Up to Make the World a Better Tomorrow for Youth in Foster Care“Understand there is more of a reality out there than you’ve been living through.”Today’s episode of Fostering Change will truly inspire you! Rob Scheer interviews Lisa Cohen, someone he shares much in common. They were both in foster care, both from Washington, DC and following foster care, both joined the Navy. They also both have “bucked the trend” and have been successful in business and in life. They share how they moved forward in their careers, they didn’t talk about their experiences in foster care, as they didn’t want it to be used against them...
2023-12-0524 min
Ready Yet?! With Erin MarcusE197 with Bruce Scheer: The Essential Role of Storytelling in BusinessIn today's competitive marketplace, it's not enough to just have a great product or service. You also need to be able to tell a compelling story that resonates with your buyers. My guest today is Bruce Scheer, CEO of Inspire Your Buyers. In this episode Bruce shares his insights on how to craft a story that sizzles and turns prospects into customers.Guest Resourceshttps://www.linkedin.com/in/bscheerhttps://inspireyourbuyers.com/https://vimeo.com/user117050223 Forge...
2023-11-2943 min
Business Excellence - TOP 5 SeriesIn Conversation - Bruce Scheer Top Five Tips For Getting Your Sales Story Straight“I always work with my clients to help figure out what that problem is. And then let's spotlight it. Then when you think of an analogy of a spotlight, anything that's in the spotlight is brightened up, and you can see it crystal clear...” Bruce Scheer Top Five Tips For Getting Your Sales Story Straight 1. Target the Right Buyers 2. Spotlight the Problem 3. Envision the Desired Outcome 4. Showcase the Solution 5. Prescribe Next StepsTIME STAMP SUMMARY01:12 The impo...
2023-11-1916 min
Die Hard On A BlankCLEAR AND PRESENT DANGER with Paul Scheer!It’s Die Hard in the war on drugs!For this very special episode, Phil and Liam are joined by a VERY special guest: actor, writer, director, comic book author, renaissance man and podcasting superstar PAUL SCHEER! That’s right, the effervescent host of top film podcasts Unspooled and How Do This Get Made? chartered a helicopter and flew in to join Phil and Liam for an intensive analysis of this mid--90s classic! The film’s complex plot is thus: after a close friend is murdered by international drug traffickers, the vengeful US President (Donald...
2023-11-081h 21
Conversational SellingBruce Scheer: Sizzle Your Sales StoryAbout Bruce Scheer: Bruce Scheer is President of FutureSight and has over 20 years of business management and consulting experience. He brings unique and insightful perspectives to client engagements, reflecting his passion for technology, strategic marketing, and sales enablement. With confidence, optimism, and a sense of urgency, Bruce enjoys helping global IT services, software, hardware, and professional services organizations achieve marketing success and great business results. Before founding FutureSight, Bruce held executive positions in consulting firms and industries across North America and Asia. He also served as Vice President and West Coast Office Director for MSI Consulting, where he worked w...
2023-10-3122 min
The Marketing Book Podcast458 Inspire Your Buyers by Bruce ScheerInspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book: Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative. Bruce's go-to-market narrative model will give you the...
2023-10-201h 12
ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Caree...Bruce Scheer, CEO, InspireYourBuyers.comBruce Scheer is the CEO of InspireYourBuyers.com.
Bruce's Bio:
A friend from the industry asked me “What’s your why?” The problem was, he asked me on LinkedIn in front of thousands of viewers! Yes, panic set in and it spun me into some deeper reflection and a concerted look-back into how I’ve helped others in business and personal circles in ways that were deeply personal for me. After deep soul searching coupled with constructive outside perspective, I was able to land on my “why” - to inspire others to inspire others.
I have been...
2023-09-2639 min
Your Intended MessageSell More with a Story that Sizzles: Bruce ScheerHow can you inspire your buyers with the right narrative?
Why is it important for the leaders to get the stories straight
Episode 171 (Bruce is based in Seattle, Washington)
In this conversation with Bruce Scheer we explore:
The dangers of radon acts and hence random results
Is everyone on your team telling the same story?
Why you need to identify the problem domain
Clarifying the real target buyer - the bully with the juice
Painting the picture of the big hairy problem
Talking about the solution versus features and benefits
How to remind the buyer that...
2023-09-0735 min
The Liquid Lunch ProjectInspire Your Buyer with Bruce ScheerReady to go to market with a story that sizzles? Then you're in luck because on the show today, we have Bruce Scheer, CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest. He developed his revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson, rapidly grow their revenue with their Go to Market Narratives. And with his book, "Inspire Your Buyers," he provides a proven, tested model to devel...
2023-08-2832 minThe Liquid Lunch ProjectInspire Your Buyer with Bruce ScheerReady to go to market with a story that sizzles? Then you're in luck because on the show today, we have Bruce Scheer, CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest. He developed his revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson, rapidly grow their revenue with their Go to Market Narratives. And with his book, "Inspire Your Buyers," he provides a proven, tested model to devel...
2023-08-2832 min
The CTO Show with Mehmet Gonullu#198 From Status Quo Bias to Action: A Sales Storytelling Journey With Bruce ScheerEver wondered how to craft a compelling sales story that can overcome status quo bias? Today, we sit down with Bruce Scheer, a seasoned consultant and best-selling author, who reveals the art of narrating a persuasive story that triggers buyers to take action. With a quarter-century of experience up his sleeve, Bruce shares his wealth of knowledge, dissecting the five key elements of a great story with his unique star model.
Our conversation took an interesting turn as we dived into the importance of aligning an organization's narrative with its target customers. Bruce shares...
2023-08-2150 min
The Pete Primeau ShowSizzling Sales Conversations - Bruce Scheer: Episode 133In this episode, Pete is thrilled to have a true luminary in the world of sales, Bruce Scheer. As the CEO of InspireYourBuyers.com and the President of the National Speakers Association Northwest, Bruce's impact in the industry is truly remarkable.
With an illustrious career that has seen him collaborate with giants like IBM, SAP, Microsoft, and Google, Bruce has honed his unique Go to Market Narrative development model. His expertise spans across continents, igniting growth for companies both big and small, from the Americas to Asia, Europe, and the Middle East.
...
2023-08-2156 min
Fostering Change“Best of Season 4” The Issues Youth Aging Out of Foster Care and What is Being DoneToday we revisit Angela Featherstone - model, actress, philanthropist: Founder of the organization Fosteringcare.org, a nonprofit trauma-healing and trade school for youth aging out of foster care in Los Angeles.The school is contributing to halting the negative outcomes that so many youth who age out of foster care experience, including homelessness, incarceration, and human trafficking. Moreover, the school is also very importantly training young people in healing modalities, so that they leave school with a trade/occupation that will enable them to achieve self-sufficiency. They are now working with Jae Canas from UCLA Behavioral S...
2023-08-0135 min
Unbound with Chris DuBois015 Bruce Scheer: Go-To-Market Narratives that SizzleOn today's episode of Unbound, I'm joined by Bruce Scheer. Bruce is the CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest. He has applied and honed his Go to Market Narrative development model with industry giants such as IBM, SAP, Microsoft, Google, and many more. Bruce is a featured keynote speaker for industry and client events and has recently published a book titled Inspire Your Buyers: Go to Market with a Story that Sizzles (affiliate).Learn more about Bruce at InspireYourBuyers.com.
2023-08-0140 min
More than a Few Words#887 Improve Your Closing RateOne of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business.
Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate:
Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market.
Random acts of sales or...
2023-08-0112 min
Ten For ROOCounting Ramah Shabbatot with Third-Year Counselors Sophie Scheer and Aaron Bruce!On this episode of Ten for ROO we're thrilled to welcome another two amazing third-year counselors: Sophie Scheer and Aaron Bruce! Sophie and Aaron were part of our contingent at Weinstein, the National Ramah leadership training program; they talk about their experiences, what they learned, and what they're excited to bring to Palmer this kayitz (summer). Sophie and Aaron also share their Ramah origin stories, and we talk about when they first thought about being a counselor at camp and what they've learned from the past two summers on tzevet (staff). We also tally up how many Shabbatot we've all...
2023-06-1543 min
Ten For ROOCounting Ramah Shabbatot with Third Year Counselors Rachel Scheer & Aaron Bruce!On this episode of Ten for ROO we're thrilled to welcome another two amazing third-year counselors: Rachel Scheer and Aaron Bruce! Rachel and Aaron were part of our contingent at Weinstein, the National Ramah leadership training program; they talk about their experiences, what they learned, and what they're excited to bring to Palmer this kayitz (summer). Rachel and Aaron also share their Ramah origin stories, and we talk about when they first thought about being a counselor at camp and what they've learned from the past two summers on tzevet (staff). We also tally up how many Shabbatot we've all...
2023-06-1543 min
Discover This Edge-Of-Your-Seat Full Audiobook And Feel The Difference.Inspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Sales & Retail
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31Explore The Full Audiobook Everyone Is Talking About — So Soul-Stirring!Inspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Communication Skills
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31Power-Up With The Full Audiobook That Keeps Curious Minds Hooked.Inspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Marketing & Advertising
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31
Fostering ChangeThe Issues Youth Aging Out of Foster Care and What is Being DoneAngela Featherstone - model, actress, philanthropist: Founder of the organization Fosteringcare.org, a nonprofit trauma-healing and trade school for youth aging out of foster care in Los Angeles.The school is contributing to halting the negative outcomes that so many youth who age out of foster care experience, including homelessness, incarceration, and human trafficking. Moreover, the school is also very importantly training young people in healing modalities, so that they leave school with a trade/occupation that will enable them to achieve self-sufficiency. They are now working with Jae Canas from UCLA Behavioral Sciences who is n...
2023-05-0233 minDownload Top Full Audiobooks in Self-Improvement, Communication SkillsInspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Communication Skills
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31Download Incredible Full Audiobooks in Business & Economics, Sales & RetailInspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Sales & Retail
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingInspire your Buyers by Bruce ScheerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/685541to listen full audiobooks.
Title: Inspire your Buyers
Author: Bruce Scheer
Narrator: Bruce Scheer
Format: Unabridged Audiobook
Length: 1 hour 31 minutes
Release date: May 2, 2023
Genres: Marketing & Advertising
Publisher's Summary:
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue...
2023-05-021h 31UnspooledEvil Dead IIPaul & Amy chainsaw through 1987’s groovy slapstick horror masterpiece Evil Dead II! They ask if Bruce Campbell’s Ash is a “final girl,” learn why director Sam Raimi owes his career to Stephen King, and discuss why this film still feels anarchic and dangerous. Plus: The origin of the Wilhelm Scream. Next week, Karina Longworth of You Must Remember This joins us for a Top 3! You can join the conversation for this series on Paul’s Discord at https://discord.gg/ZwtygZGTa6. Learn more about the show at unspooledpod.com, follow us on Twitter @unspooled and...
2023-04-131h 20UnspooledTop 3: Bruce CampbellBruce Campbell (Evil Dead, Spider-Man) joins Paul and Amy on the eve of his Bruce-O-Rama tour (and a new Evil Dead movie!) to talk about three of his favorite films, including a demonic horror masterpiece and a widescreen WWII epic.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-04-0438 minUnspooledDie HardPaul & Amy walk across broken glass for 1988's definitive Bruce Willis action film Die Hard! They ask whether Hans Gruber is the true protagonist of the film, learn why Frank Sinatra was originally considered to play John McClane, and explore why this film succeeds where legions of imitators have failed. Plus: we settle the "Christmas movie" debate once and for all. Next week, tune in as we discuss Die Hard! You can join the conversation for this series on the Unspooled Facebook Group at https://www.facebook.com/groups/unspooledpodcast, and on Paul’s Discord...
2022-12-221h 25
The MAC Sports Connection PodcastThe CSC Podcast #78: Former Toledo Rocket and NFL Offensive Linemen - John GrecoAnd we are back to football! This week, the boys bring on 3-time All-MAC honoree, 2008 3rd round NFL Draft Selection John Greco, formerly of the Toledo Rockets. He shares stories such as:
-Getting recruited (And why he chose Toledo and not Bowling Green!)
-Playing for a MAC Championship
-Being teammates with Bruce Gradkowski
-Getting an agent and preparing for the NFL Draft
-Stories about how many quarterbacks he protected in the NFL
and more!
A big thank you to John for taking time out of his day to...
2022-10-131h 06
Fostering ChangeFostering Change | Dr Bruce Perry RecapOn this season 2 recap we chat with Dr. Bruce Perry!Dr. Perry is the Principal of the Neurosequential Network, Senior Fellow of The ChildTrauma Academy and a Professor (Adjunct) in the Departments of Psychiatry and Behavioral Sciences at the Feinberg School of Medicine at Northwestern University in Chicago and the School of Allied Health, College of Science, Health and Engineering, La Trobe University, Melbourne, Victoria Australia. Over the last thirty years, Dr. Perry has been an active teacher, clinician and researcher in children’s mental health and the neurosciences holding a variety of acade...
2021-10-1251 min
Fostering ChangeEpisode 88 : Dr. Bruce PerryOn this episode of Fostering Change we chat with Dr. Bruce Perry about Trauma, Resilience, And HealingDr. Perry is the Principal of the Neurosequential Network, Senior Fellow of The ChildTrauma Academy and a Professor (Adjunct) in the Departments of Psychiatry and Behavioral Sciences at the Feinberg School of Medicine at Northwestern University in Chicago and the School of Allied Health, College of Science, Health and Engineering, La Trobe University, Melbourne, Victoria Australia. Over the last thirty years, Dr. Perry has been an active teacher, clinician and researcher in children’s mental health...
2021-07-1350 min
ValuePros ShowHow to Stop Sending “Beg Mail” and Maintain Relevancy with Anthony Coundouris“Beg mail is infamous for its ability to hinder the sales process by irritating buyers. You can learn how to drop beg mail for its more powerful sibling, value mail!” Episode Overview In this episode, Bruce Scheer talks to Anthony Coundouris about what you can do to add value to your emails and maximize your success with buyers. Anthony is an independent marketing officer and the author of run_frictionless, a book that explores the importance of building sales systems to achieve predictable sales results. With his global experience in marketing, Anthony has learned the impo...
2019-08-1327 min
ValuePros ShowHow to Sharpen Your Outreach Approach with Ryan O’Donnell“Every salesperson can benefit from making their outreach efforts more focused and efficient. Whether that entails building client lists or focusing on automation, today’s episode will give you the information you need to improve your sales outreach.” Episode Overview In this episode, Bruce Scheer talks to Ryan O’Donnell about the value of building a focused client outreach system. Ryan is the co-founder of Replyify and SellHack, two services designed to help sellers automate their outreach process. Since 2006, Ryan has worked in software solutions for salespeople with a focus on optimizing sales processes and improvin...
2019-07-2521 min
ValuePros ShowHow to Improve Yourself Through Coaching with Danny Brown“When it comes to learning as a salesperson, one essential function is opening up to coaching and feedback. This episode looks at why professional feedback matters and what you can do to become open to self-improvement.” Episode Overview In this episode, Bruce Scheer talks to Danny Brown about how seeking coaching and feedback can lead to more effective sales and stronger professional relationships. Danny is the Head of Business Development and Alliances at SherWeb, a cloud management service that focuses on helping businesses increase efficiency and improve user experience. Additionally, Danny is an exper...
2019-07-1922 min
ValuePros ShowHow to Understand Yourself and Connect with Buyers with Casey Murray“Contrary to popular belief, being a good salesperson isn’t just about the customer. It’s also about having a better understanding of yourself.” Episode Overview In this episode, Bruce Scheer talks to Casey Murray about the role of self-awareness in improving your connection to buyers. Casey is the President of The Virtual CRO and a sales coach who works directly with business-to-business (B2B) companies and their sales teams to improve their sales strategies. His services have helped baseball teams, cloud database and data security providers, insurance companies, and digital health services build bet...
2019-07-0925 min
ValuePros ShowHow to Take the Cold Out of the Cold Call with Sam Richter“Every salesperson worries about their strategies becoming stale, especially when approaching buyers for the first time. If you wonder how you can approach cold calls and meetings with a fresh mindset, then this episode is for you.” Episode Overview In this episode, Bruce Scheer talks to Sam Richter about the importance of research for improving the quality of your sales calls and meetings. Sam is the founder and CEO of SBR Worldwide / Know More and author of Take the Cold Out of Cold Calling. In addition to his extensive sales experience and numerous award...
2019-07-0924 min
ValuePros ShowHow to Engage Your Customer with Your Personal Story with Mike Adams“Stories are a fundamental part of who we are, but sometimes salespeople are reluctant to include them in their sales strategies. In this episode, we explore why personal stories are essential to your sales approach.” Episode Overview In this episode, Bruce Scheer talks to Mike Adams about how to use your personal story to create meaningful connections with buyers and open the door to a sales friendship. Mike is the author of Seven Stories Every Salesperson Must Tell and the co-founder and CEO of The Story Leader, a sales consultancy which focuses on teach...
2019-07-0933 min
ValuePros ShowHow to Help Your Customer See the Business Value of Change with Darrell Amy“Sometimes a sales conversation can feel like we’re speaking different languages. If you’ve ever had that experience, you may benefit from this week’s podcast on the importance of business knowledge to every sale.” Episode Overview In this episode, Bruce Scheer talks to Darrell Amy about the importance of learning to manage and focus your time to become a more productive and valuable seller. Darrell is the founder and chief innovation officer of Convergo Marketing and a co-host on the Selling From the Heart Podcast. With his extensive experience, he provides business-to...
2019-06-2830 min
ValuePros ShowHow to Optimize Your Time to Maximize Your Value as a Seller for Yourself, Your Company and Your Customer“Some of us have wondered how to become more efficient as salespeople while completing the many day-to-day tasks necessary that lead up to great sales conversations. If that describes you, then this episode is definitely worth your time.” Episode Overview In this episode, Bruce Scheer talks to David Guarino about the importance of learning to manage and focus your time to become a more productive and valuable seller. David is a Veteran of the U.S. Marine Corps and has over 25 years of sales experience in the electronics and manufacturing industries. In addition to se...
2019-06-2838 min
Pool Chasers PodcastEpisode 38: Reverse Osmosis Technology with Bruce and Ken of Pure Water Industries In this episode we interview Bruce Wettstein and Ken Scheer who are the owners of Pure Water Industries. Pure water industries is a custom Reverse Osmosis trailer built to recycle swimming pool water. They are both pool owners themselves and they have been in the industry for many years, so they have a great understanding of its needs. Reverse Osmosis is a great topic that we do not hear about as often as we should since it is a great alternative to draining pools and has many other benefits. We learned so much about the process on this episode an...
2019-03-251h 59
ValuePros ShowHow to Lead in the Buyer Journey with Next Steps with Darrin Fleming and David Svigel Episode Overview This episode, “How to lead in the buyer journey with Next Steps,” featured Darrin Fleming, David Svigel, Principals at ROI-Selling and me – Bruce Scheer. The three of us have been helping sellers for years in having more concerted next step conversations that are useful in leading and supporting the buyer through the buying process. Specifically, we have partnered together to help clients with creating assessments and value-selling tools that are useful in helping buyers see and communicate the case for change and create urgency around change initiative. When Things Go Wrong...
2019-03-0429 min
ValuePros ShowHow to Lead with a Theme versus Stuff with Bruce Scheer, A. Lee Judge, and Dontaye CarterEpisode Overview This episode features yours truly, Bruce Scheer, being interviewed by A. Lee Judge and Dontaye Carter from Atlanta. They have a great show called the Business of Content Podcast. In this episode we will talk about the major pitfall sellers and marketers fall into - how they are leading with their "stuff" and their "all about me" content as opposed to leading with a "theme" – a point of view that addresses their target customers' big problem and offers a big idea theme that resonates! The Big Idea Theme Precedes Sales and Mar...
2018-12-2130 minThe Business Of MarketingDoes Your Company Know Its Theme?The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com.Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations can create and benefit from having a clear picture of its theme. Enjoy some great stories and examples as Bruce share’s his vast experience in dealing with large B2B or...
2018-07-2230 min
Bullseye with Jesse Thorn (donors-only feed)Bruce Campbell / Paul Scheer / Damian Kulash: The Song That Changed My LifeGuest host Jordan Morris' interviews this week prove that low budgets and home-made aesthetics can still bring in huge audiences.
Bruce Campbell is best known for his roles in the Evil Dead films, and these days when he's not blowing up bad guys on the hit show Burn Notice, he's out at comic conventions soaking up his status as a cult icon.
Plus, Paul Scheer talks about his belovedly scrappy Human Giant comedy group, and skewering big budget police procedurals on his new show NTSF:SD:SUV.
And OK Go's Damian Kulash -- wh...
2011-08-2259 min