Shows
BRANDEDEP 55: Bruno Trimouille, Litera - 'Breaking Boundaries'In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the innovative use of digital campaigns, and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. This episode offers a deep dive into the challenges and opportunities of marketing...2024-01-1227 min
C-Suite Sales & Marketing PerspectivesA CMOs' Guide to High-Speed Marketing TransformationIntroducing Bruno Trimouille, the CMO of Littera. Bruno shares his insights on managing a major transformation after acquiring twelve different brands. He stresses the importance of aligning marketing and sales in an Account-Based Marketing (ABM) world where value-added selling requires the focus of a single brand and the thought leadership content to drive a new level of market expertise emerging from the company. "I really look at it as, I mean, first and foremost is the people, you know, do we have the right people on the team?" - Bruno TrimouilleHe discusses the challenges an...2023-10-1729 min