Shows
Sounds ProfitableMonetizing Your Podcast GloballyFrom an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved.Find the full article, infographic, and submission link here on SoundsProfitable.comWritten by Bryan BarlettaEdited and Narrated by Gavin Gaddis2025-05-2302 min
Sounds Profitable[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest UnionThis week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations.So with an eye to the future, Dan Granger (CEO, Oxford Road & Verit...2024-10-2533 minSounds ProfitableFour Years StrongBryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-09-1108 min
Sounds ProfitableOf Mice and MegaphoneThis week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-05-2913 minSounds ProfitableFeed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio IndustryWhat is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-l...2023-11-1630 min
Sounds ProfitableAd-technical DifficultiesThis year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisSpecial Appearance by Theo BarlettaHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-09-1312 minSounds ProfitableHow Podcast and Audio Studies are ConductedIn this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.Listen to learn about: Probability samplingConvenience sampling“Crap” samplingWhy understanding research methodology is importantHow to understand and take action on industry studiesWhat we’re presentin...2023-05-1729 minSounds ProfitableRevisit: How To Approach A Podcast Industry-Wide Education InitiativeIn this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about:Shiv Gupta’s careerWhy it’s important to create non-biased courses that educate on entire indu...2023-04-2637 minSounds ProfitableBringing More to the TableContinuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-04-2507 minSounds ProfitableApril is Adopt-a-Listener Month: A Conversation with Lauren PassellDid you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about: How to idea for this event came aboutLauren and Arielle’s woman-on-the-street approach to ask people about their listening habitsBest practices they’ve uncovered for recommending podcastsThe pre, mid, and post-roll ad campaign you can participate inLinks:Lauren PassellTink MediaAdopt-a-Listener MonthCredits:Hosted by Bryan Barletta, Arielle NissenblattProduced by Spoo...2023-04-1940 minSounds ProfitableHow Google Can Earn the Trust of the Podcast IndustryGoogle has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (realistically), and what the future looks like if the opportunity is seized.Listen to lea...2023-03-2228 minSounds ProfitableData DecodedIn preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits:Written by Bryan BarlettaEdited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-03-0709 minSounds ProfitableHow Can Spotify Make Streaming Ad Insertion Stick?Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins of streaming ad insertionHow streaming ad insertion differs from dynamic ad insertionHow streaming ad insertion and dynamic ad insertion can work to...2023-03-0130 min
Sounds ProfitableWhat Will Pre-Bid Look Like in Podcasting?On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display.Pre-bid is coming for audio.What 'headers' will look like for audio. Links:Bryan BarlettaArielle NissenblattJordan BentleyAudiohook2023-02-2253 minSounds ProfitableHow Google Can Earn Our TrustThere has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits:Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-02-2108 min
Sounds ProfitableThe Podcast Experience at On Air Fest is ComingOn Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, and more.Listen to learn about: How On Air Fest has evolvedHow the podcast and audio space can grow by way of in-person and fan-focused eventsWhy Bryan thinks we have to...2023-02-1536 minSounds ProfitableSounds Profitable’s 2023 RoadmapIt’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links:Bryan BarlettaArielle NissenblattManuela BedoyaThe DownloadSounds Profitable: Narrated ArticlesSquadCastCredits:Hosted by Bryan Barletta and Arielle NissenblattSounds Profitable Theme written by Tim CameronEdited by Reece Carman and Ron TendickAssembled by Spooler MediaHosted on Omny StudiosAdditional help from Gavin Gaddis2023-02-0832 minSounds ProfitableCan Spotify Make Streaming Ad Insertion Stick?This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits:Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-02-0708 minSounds ProfitableMarketecture Feed Drop: Podcast Ad Tech for DummiesThis week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel. From the original description: In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of...2023-02-0144 min
Sounds ProfitableThe New Sounds ProfitableWe’re off to the races in 2023, and we’re taking you with us. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2023-01-1708 minSounds ProfitableAcquisitions & Funding - 2022 Podcast Industry OverviewJoin Bryan in kicking off this year with a review of the notable acquisitions and fundraising that happened in 2022. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2023-01-1010 minSounds ProfitableBrand Safety, Suitability, and Podcasting’s SuperpowerBrand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2022-12-1513 min
Sounds ProfitableCentering Outside the Safety of RSSBuilding an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and utilizing the app as an audience engagement and measurement tool. Listen to learn about: How Realm got its start in podcastingWhy the app model works for Realm (but isn’t as s...2022-12-1448 minSounds ProfitableA DeepDive RetrospectiveJust what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place? Read on to find out. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2022-12-0809 min
Sounds ProfitableWhy CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlinMultitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a win-winThe Multitude Podcasting ConferenceHow Amanda and team build engaged audiencesWhy Multitude can’t scale tenfold (but maybe that’s a good thing) Links: Bryan BarlettaArielle NissenblattAmanda McLoughlinMultitude ProductionsThe DownloadSounds Profitable: Narrated ArticlesSquadCast Credits: Hosted by Bryan Barletta, Arielle NissenblattSounds Profitable Theme written by Tim CameronAdditional support from...2022-11-3044 minSounds ProfitableCreating Podcast Subscription AwarenessThis week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/l...2022-11-2908 minSounds ProfitableThe Current State of Subscription PodcastingThis week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2022-11-2210 min
Sounds ProfitableIs It Time To Rethink Promo Codes?What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn about: A promo code that’s been living rent free in Arielle’s head for 5+ yearsWhy promo codes work for publishersA possible upgrade to the promo code system we know and loveWhether or not this po...2022-11-0923 min
Sounds ProfitableTwo Years LaterWhat’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about: What it means to be a Sounds Profitable partnerWhere we think Sounds Profitable will be in another two yearsOur upcoming research initiatives AKA what we’ll be exploring nextThe next iteration of The Creators, our research study about podcast creatorsHow you can best utilize Sounds Profitable’s resources for continuing education within your co...2022-10-2634 minSounds ProfitableWhere Your Podcast Plays Matters More Than You ThinkWhat does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2022-10-2509 minSounds ProfitableDoes Podcasting Have an Ad Frequency Problem?As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Podscribe DD: https://soundsprofitable.com/article/podscribeThoughtleaders: https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers. Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner Intelligence Solution Elsie Bernaiche, Director of Sales at ThoughtLeaders, joins us for our latest product deepdive into the ThoughtLeaders Partner Intelligence Solution. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by T...2022-10-1108 minSounds ProfitableSounds Profitable - Two Years LaterSounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.2022-09-3008 min
Sounds Profitable100 Years of Audio AdvertisingIn this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertisingHow audio ads have grown since. What we can learn from the evolution of audio ads Here’s our favorite idea from this conversation: “History doesn’t repeat itself, it rhymes.” - Mark Twain. Links: Bryan BarlettaArielle NissenblattStew RedwineThe DownloadSounds Profitable: Narrated Articles Credits: Hosted by Bryan Barletta & Arielle NissenblattSounds Profitable Theme written by Tim Cam...2022-09-0740 min
Sounds ProfitableThe Future of Brand Safety & Suitability for AudioIn this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisersHow context and nuance play into the brand safety and suitability conversation The Sounds Profitable Business Leaders SummitThe consolidation of our feedsWhy we need your feedback on this podcast Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but the...2022-08-2444 min
Sounds ProfitableHow To Approach A Podcast Industry-Wide Education InitiativeIn this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen to learn about: Shiv Gupta’s careerWhy it’s important to create non-biased courses that...2022-08-1037 min
Sounds ProfitableReporting On The Business Of PodcastingBryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for: How Alyssa found this beatWhat Alyssa looks for in a storyHow to become a source for Alyssa and other marketing/advertising-focused publications that cover podcasting and audioInformation on the Sounds Profitable Summit at Podcast Movement DallasWhere to find our other podcasts, La Descarga, The Download, and...2022-07-2431 min
Sounds ProfitablePodcast Euro-Trip RecapArielle Nissenblatt and Bryan Barletta discuss some big Sounds Profitable news – Tom Webster has officially joined the team, we announced a big Summit, taking place at Podcast Movement in Dallas later this year, and we’ve got some research presentations coming soon. Bryan and Arielle also recap Bryan’s last few weeks – his whirlwind adventures in Europe, attending both Radio Days Europe in Malmo, Sweden, and Podcast Show London in…London. Listen for: Bryan’s recap of Radio Days Europe and his big takeawayBryan’s review of the ChunnelBryan and Arielle’s vegan food podcast announcementBryan’s recap of Podcast Show London and th...2022-06-0518 min
Sounds ProfitableAll The Sounds Profitable That’s Fit To Print with Arielle & EvoEvo Terra and Arielle Nissenblatt discuss all things Sounds Profitable. They go through SP’s recent announcements, content schedule, mission and vision, and more.
Listen for:
A breakdown of all of our podcasts and why you should be subscribed
A breakdown of our article schedule and how you can contribute
A discussion of what Sounds Profitable aims to be
How we’re pivoting from a newsletter about podcast adtech to a larger business covering the business of podcasting
Some history of Evo and his background in adtech
How Arielle for got in touch with Bryan
2022-05-3026 min
Sounds ProfitableExploring a Real-Time Case Study with Fatima Zaidi of QuillToday on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands and publishers to create, launch and grow successful podcasts. Quill is launching a hosting service, Co-Host. After years of trying to work with existing hosting solutions, Quill found that their clients desired different and more complex KPIs, so, they decided to build a solution that could track them. Listen for: How and why Quill decided to build a new hosting platform in this seemingly saturated spaceHow Quill has built a tech team after running...2022-05-1529 min
Sounds ProfitableThe Dos and Don’ts & How Tos of Branded PodcastingToday on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect Listen for: The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.How Acast works with brands to make impactful branded podcasts.When your brand should consider getting into the audio game. Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the comp...2022-05-1115 min
Sounds ProfitableBeyond Editing and SEO: How to Produce Compliant Podcast TranscriptsToday on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’ayan recently tweeted about the need for transcripts to include non-speech elements. Her tweet was instructive and contained practical information for podcast publishers. We expand upon her thread in this conversation, and go beyond it as well. We are moving towards a world in which we don’t simply consume podcasts by listening. Consumers will read podcast content, too; whether that’s because they prefer to read it or be...2022-05-0131 min
Sounds ProfitableHow Is Podcast Adtech Different From All Other Adtech?Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out other content channels beyond podcasting Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes fo...2022-04-2437 min
Sounds ProfitableHow to Position Your Podcast to Be Featured in the Major Podcasting Listening AppsToday on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner.Listen in to learn about: Steve's background and how he got into the podcast world.How to put your best foot forward when it comes to partnering with podcast listening apps.Why it's worth it to spend time cultivating relationships with in app curators.Why it's worth experimenting with different strategic partnerships plans with different listening apps.Pod.link...2022-04-1721 min
Sounds ProfitableRecapping Podcast Movement: EvolutionsToday on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks, had some nice meals, and attended some innovative sessions. Bryan and Arielle take time to highlight Evo Terra's Podcast Hall of Fame acceptance speech.Listen in to learn about: The overall feel of the eventThe YouTube announcementBryan's on-stage timeArielle's social media talkEvo Terra's acceptance speech and his call to action for the future of the industryFuture podcast events Here's our favorite idea from this conversation: It was...2022-04-1036 min
Sounds ProfitableFor Your Consideration: The Many Flavors of Sounds ProfitableWe’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions about podcasting, ad tech, equipment, statistics... and more. This week, as we wind down from all the hype, networking, eating, and drinking that occurred in LA, Bryan's having some fun in Disneyland with his family, and Arielle's enjoying some time with family on the west coast. This episode is actually from an episode of another of our podcasts, called Sounds Profitable: Narrated Articles. And th...2022-04-0310 min
Sounds ProfitableBreaking Down 1st, 2nd, and 3rd Party DataToday on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about: Transparency in data collectionHow and why your data is collectedWhy this conversation is important to have right nowAnd much more! Here's our favorite idea from this conversation: You have to do your homework. While your industry peers can vouch for a...2022-03-2724 min
Sounds ProfitableBrand Safety & Suitability: ExplainedToday on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand safety and suitability for podcasts and audio.Listen in to learn about: The different between brand "safe" and...2022-03-2029 min
Sounds ProfitableThe Low-Down From 'The Download' Team at Sounds ProfitableManuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is our weekly podcast about the business of podcasting. It started in December, and was initially hosted by Evo Terra and Bryan Barletta. We quickly decided to bring in Sharma, Bedoya, and Gaddis to the production and hosting team. In this chat, learn more about the team behind The Download and why we decided this podcast was necessary in the first place, both for Sounds Profitable, and...2022-03-1319 min
Sounds ProfitableUnpacking Podcasting’s Good Data w/ Caila LitmanCaila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data series came to be and what our goals are for it, this episode is for you. Listen in to learn about: How Caila finds, dissects, and evaluates dataCaila's background (hint, she doesn't come from a math/statistics standpoint)Caila's goals for the #GoodData series an...2022-03-0623 min
Sounds Profitable en EspañolPodcasting Necesita Verificación De Terceros | Bryan BarlettaEstoy tan emocionado como cualquiera de que la publicidad de podcasts sea finalmente un negocio de miles de millones de dólares en los EE. UU. Pero también soy realista y sé que a medida que crecemos, es importante que adoptemos los estándares que los compradores de anuncios esperan con otras formas de publicidad. Hacer un compromiso de toda la industria con la verificación de terceros es un buen comienzo.
Creditos:
Escrito por Bryan Barletta
Copia editada por Evo Terra y Bryan Barletta
Lea el artículo en https://español.soundsprofitable.com/update/verif...2022-03-0108 min
Sounds Profitable: Articulo NarradoPodcasting Necesita Verificación De Terceros | Bryan BarlettaEstoy tan emocionado como cualquiera de que la publicidad de podcasts sea finalmente un negocio de miles de millones de dólares en los EE. UU. Pero también soy realista y sé que a medida que crecemos, es importante que adoptemos los estándares que los compradores de anuncios esperan con otras formas de publicidad. Hacer un compromiso de toda la industria con la verificación de terceros es un buen comienzo. Creditos: Escrito por Bryan Barletta Copia editada por Evo Terra y Bryan Barletta Lea el artículo en https://español.soundsprofitable.com/update/verif...2022-03-0108 min
Sounds ProfitableRadio Teaching Podcasting Lessons w/ Pierre BouvardPierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, giving listeners actionable next steps. Listen in to learn about: Bryan and Arielle's favorite radio stationsWhy Bryan and Pierre think ads...2022-02-2739 min
Sounds Profitable en EspañolEn defensa de las soluciones de podcasts de terceros | Bryan BarlettaA medida que ha crecido el podcasting, también han crecido las demandas de quienes pagan las facturas con sus valiosos dólares publicitarios. En los últimos años, surgió una serie de herramientas para abordar esas demandas, y ahora Spotify se ha hecho con dos de las empresas líderes en ese espacio. Un movimiento comercial sólido de su parte, pero que exige acción de la industria de los podcasts en general.
Creditos:
Escrito por Bryan Barletta
Copia editada por Evo Terra y Bryan Barletta
Lea el artículo en https://xn--espaol-zwa.soundsprofita...2022-02-2411 min
Sounds Profitable: Articulo NarradoEn defensa de las soluciones de podcasts de terceros | Bryan BarlettaA medida que ha crecido el podcasting, también han crecido las demandas de quienes pagan las facturas con sus valiosos dólares publicitarios. En los últimos años, surgió una serie de herramientas para abordar esas demandas, y ahora Spotify se ha hecho con dos de las empresas líderes en ese espacio. Un movimiento comercial sólido de su parte, pero que exige acción de la industria de los podcasts en general. Creditos: Escrito por Bryan Barletta Copia editada por Evo Terra y Bryan Barletta Lea el artículo en https://xn--espaol-zwa.soundsprofita...2022-02-2411 min
Sounds ProfitableSolving For Pain Points w/ Sean HowardSean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of podcasting. Sean Howard of Flightpath Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!Join the Podscape Podcast: https://bit.ly/3rHLxgDCheck o...2022-02-2036 min
Sounds ProfitableAmazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable.
Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event!
Litman, author of Sound Profitable’s column #GoodData, posted a thread of 17 tweets containing screenshots and quotes full of juicy data. According to the thread, podcast power users are eagerly engaging with podcast advertising. 74% SuperListeners are visiting a product or service’s website after hearing it promot...2022-02-1809 min
Sounds ProfitableProgrammatic and Transparency w/ Jordan BentleyJordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better future. Jordan Bentley of Audiohook Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!Join the Podscape Podcast: https://bit.ly/3rHLxgDCheck out The Download: https://omny...2022-02-1328 min
Sounds ProfitableDisinformation and Ad Accountability w/ Claire AtkinClaire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My AdsLink discussed in Episode:https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!2022-02-0636 min
Sounds ProfitableThe Download (Premiere Episode)Hosted and Produced by Bryan Barletta and Evo TerraAudio Engineering by Ian PowellThis is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today we're covering the entirety of the podcast acquisition and funding that happened in 2021. Let's get started.Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. They started by raising 25 million dollars and they definitely put it to work, buying podcast creation platform Auxbus, subscription and membership platform Glow for 1.2 million dollars, host and announcer read self-serve advertising marketplace...2021-12-2109 min
Sounds ProfitableBehind the Art of Sounds Profitable w/ Jake CroweArielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw.Jake CroweArticle: https://soundsprofitable.com/update/podscape-podcastJoin Jakes Newsletter!: https://crowebot.ck.page/7b26e3390bCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for...2021-12-2024 min
Sounds ProfitableThe Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay GrahamWhat are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology.Lindsay Graham of AirshipArticle: https://soundsprofitable.com/update/paid-subscriptions-hidden-costsLink discussed in Episode:https://soundsprofitable.com/update/apple-podcast-subscriptionsCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland...2021-12-1339 min
Sounds ProfitableWhy to Invest and Advertise in the Latino Podcast Segment w/ Gabriel SotoThis week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data.Gabriel Soto of Edison Researchhttps://soundsprofitable.com/update/invest-in-latino-podcast-segmentLink discussed in Episode: https://soundsprofitable.com/update/free-podcast-surveyCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion...2021-12-0633 min
Sounds ProfitableHappy Thanksgiving from Sounds ProfitableBryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable...2021-11-2935 min
Sounds ProfitableSpotify Is Making Anchor A Serious Advertising Channel w/ Alban BrookeDoes your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.Alban Brooke of Buzzsprouthttps://soundsprofitable.com/update/anchor-serious-ad-channelCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic...2021-11-2237 min
Sounds ProfitableBuying vs Building Unique Podcast Adtech w/ James AverySometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".James Avery of Kevelhttps://soundsprofitable.com/update/buy-vs-buildCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks...2021-11-1535 min
Sounds ProfitableSounds Profitable en Español! w/ Sean KingWhat's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.Sean King of Veritone Onehttps://soundsprofitable.com/update/sounds-proftable-in-spanishCheck out the Open Voice NetworkCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds...2021-11-0840 min
Sounds ProfitableA Deepdive Into Podcast AdTech w/ Pete BirsingerPete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.Pete Birsinger of Podscribehttps://soundsprofitable.com/update/deepdive-into-adtechCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the private feed! https://soundsprofitable.supercast.comSend us messages with Yappa!See omnystudio.com/listener for privacy information.See...2021-11-0135 min
Sounds ProfitableAdvising on Advisor w/ Megan JohnsonLets learn about lift reports and audience insights, and what those can do for you and your company.Megan Johnson of Podsightshttps://soundsprofitable.com/update/audience-insightsCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.2021-10-2532 min