Shows
The Influence Factor by The Influencer Marketing FactoryThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.
He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to...
2024-09-2525 min
The Influence Factor by The Influencer Marketing FactoryInvesting in YouTube Creators w/ Sarah McNabb (GigaStar)In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
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Show Notes:
(01:02) - Introduction and background on Sarah(02:40) - GigaStar's crowdfunding platform(08:35) - Channel revenue, valuation, and transparency(10:45) - Creator drops(17:43) - Financial trends in the creator economy(19:19) - Growth of GigaS...
2024-09-1121 min
The Influence Factor by The Influencer Marketing FactoryPay Transparency for Creators w/ Lindsey LugrinIn this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.
Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.
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Show Notes:
(00:54) - Introduction to Lindsey(06:45) - Using data to benefit creators and talent managers(09:16) - Factors to consider in influencer pricing(11:52) - Negotiating endorsement value(15:50) - Future of the creator economy(17:02) - Closing remarks on FYPM
Check out some of our previous episodes:
Future of Online Communities w/ Sara Wilson
Liquid Death's Unconventional Marketing w/ Greg Fass
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
...
2024-08-2119 min
The Influence Factor by The Influencer Marketing FactorySecuring Top Brands w/ Justin MooreIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.
They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.
Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.
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Show Notes:
(00:35) - Introduction to Justin(02:50) - Creator differences over the years(06:04) - Approaching dream sponsors(11:20) - Effective communication in pitching(14:45) - DUE rule(18:20) - Sponsor magnet book release
Check out some of our previous episodes:
F...
2024-08-1422 min
The Influence Factor by The Influencer Marketing FactoryMonetizing Your Passion w/ Victoria HutchinsIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.
Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.
Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a...
2024-07-1721 min
The Influence Factor by The Influencer Marketing FactoryBridging Brands and Influencers with Tech w/ Asti WagnerIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.
They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.
She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.
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Show Notes:
2024-07-1020 min
The Influence Factor by The Influencer Marketing FactoryFueling Brand Connections w/ Nycole Hampton (GoodRx)In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.
Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.
She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.
2024-07-0320 min
The Influence Factor by The Influencer Marketing FactoryHow To Protect Your Social Media Accounts w/ Liron SegevIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.
They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.
He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.
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2024-06-2623 min
The Influence Factor by The Influencer Marketing FactoryFuture of Online Communities w/ Sara WilsonIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.
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Show Notes:
(01:00) - Introduction and background of Sara
(05:05) - Evolution of online communities
(07:45) - Finding communities with shared values...
2024-06-1921 min
The Influence Factor by The Influencer Marketing FactoryLiquid Death's Unconventional Marketing w/ Greg FassIn this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.
Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.
Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.
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2024-06-1219 min
The Influence Factor by The Influencer Marketing FactoryAre Brands Adapting to the Changing Role of Creators w/ Desiree MartinezIn this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.
They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.
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Show Notes:
(01:15) - Introduction to Desiree
(05:25) - Building a successful creator business
(10:25) - Staying relevant in the creator economy
(13:20) - Monetization opportunities for creators
(16:40) - A forward-looking perspective on the creator economy
Check out some of our previous episodes:
Inside Snap's Playbook w/ Brooke Berry
Trends at META w/ Jackie Pimentel
Scaling Miss Excel w/ Kat Norton
...
2024-06-0523 min
The Influence Factor by The Influencer Marketing FactoryThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyIn this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.
Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.
Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid...
2024-05-2919 min
The Influence Factor by The Influencer Marketing FactoryHow Can Storytelling Drive Content w/ Jesse KatchesIn this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.
Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.
Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.
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Show Notes:
(01:02) - Introduction to Jesse
(04:50) - Breaking barriers in public speaking
(08:15) - Power of storytelling in content creation
(11:20) - Navigating anxie...
2024-05-2220 min
The Influence Factor by The Influencer Marketing FactoryInside Snap's Playbook w/ Brooke BerryIn the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.
They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.
Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.
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2024-05-1520 min
The Influence Factor by The Influencer Marketing FactoryWhy Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the...
2024-05-0820 min
The Influence Factor by The Influencer Marketing FactoryTrends at META w/ Jackie PimentelIn the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
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2024-05-0125 min
The Influence Factor by The Influencer Marketing FactoryThe Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith)In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.
Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.
2024-04-2421 min
The Influence Factor by The Influencer Marketing FactoryHow Does ASMR Influence Online Communities w/ @chilibasmrIn the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.
They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.
Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.
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🚀 Start Your Next Influencer Marketing Campaign: Get In Touch
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Show Notes:
01:18 - Hannah's mission, achievements, and purpose
03:36 - Starting the ASMR channel
05:10 - Content types and audience preferences
07:10 - Monetization and different avenues
13:22 - Brand deals and integration
15:55 - ASMR community evolution
17:50 - Future as a content creator
Check out some of our previous episodes:
What a...
2024-04-1719 min
The Influence Factor by The Influencer Marketing FactoryHow to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt WurstIn the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore
the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.
Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.
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2024-04-1023 min
The Influence Factor by The Influencer Marketing FactoryScaling Miss Excel w/ Kat NortonIn the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operat...
2024-04-0321 min
The Influence Factor by The Influencer Marketing FactoryWhat is the Future of Social Media w/ Coco MocoeIn the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
2024-03-2720 min
The Influence Factor by The Influencer Marketing FactoryHow to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights...
2024-03-2021 min
The Influence Factor by The Influencer Marketing FactoryWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
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Show Notes:
(01:21) - Bryan's background
(02:25) - Starting Little Chonk and the Maxine One dog backpack
2024-03-1320 min
Creator Economy LiveThe Business of CreatorsSend us a textIn this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon. We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow! 🐄 Our Creators Of the Week (COW): Kain Kallaway – an influencer who h...
2023-11-211h 11
Life with PetsWhat You Need To Know About Traveling With Your PetIf we could bring our pets everywhere with us, we probably would. Luckily, traveling with your pet is becoming more and more feasible. So what do Pet Parents need to know? Bryan Reisberg, the man behind Little Chonk pet carriers, and Dr. Paige Hashimoto, a licensed vet and pet travel expert, share their insights on this episode.Tune in to learn:How bringing your pet on adventures can have an impact (1:00)Some basic considerations if you want to travel with your pet (4:20)Preparing to fly with your pet (7:35)Tips and resources for flying internationally (11:30)Must-haves when...
2023-09-1319 min
Creator Economy LiveMaxine the Corgi!Send us a textWe’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheeran. Check out our Instagram p...
2023-08-2953 min
BLOODHAUSEpisode 59: The Alchemist Cookbook (2016)This week Drusilla and Josh cover the 2016 micro-budget horror film, The Alchemist Cookbook. Josh is sick, being lazy is anti-capitalist, How to Do Nothing, They talk a long time about SCREIVI or SCREAM 6. From wiki: “The Alchemist Cookbook is a horror film directed by Joel Potrykus. The film was released on the 7th of October 2016 in New York City. The film stars Ty Hickson as "Sean" and Amari Cheatom as "Cortez". The film was produced by Oscilloscope Laboratories and by producers Andrew D. Corkin, Bryan Reisberg and Ashley Young.[1] "Sean" is an outcast who isolates him...
2023-03-271h 04
Shopify MastersCustomer Before Product: A Different Way To Win With E-CommerceThere's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!For more...
2022-11-2223 min
ComedyBryan Reisberg (Maxine the Fluffy Corgi) Overcoming Imposter Syndrome by Mentally Gilhttp://bit.ly/3UR3KnGSubscribe on Spotify - https://spoti.fi/3ENlmLySubscribe Everywhere else - http://bit.ly/3XuFXMe Our very first pet influencer, Bryan Reisberg (Maxine the Fluffy Corgi), enters the chat. We talk about imposter syndrome, having an exit strategy and what it's like to launch your own product as a creator.Follow Gil on Twitter/Instagram: @gillyCREDITS:Host & Executive Producer - Gil KrugerExecutive Producer - Zac Stuart-PontierProduced & Edited - Melisa D. Monts + Diane Kang of Diamond MPrint ProductionsPost-production...
2022-11-2145 min
Mentally Gil: Conversations with CreatorsBryan Reisberg (Maxine the Fluffy Corgi) / Overcoming Imposter SyndromeOur very first pet influencer, Bryan Reisberg (Maxine the Fluffy Corgi), enters the chat. We talk about imposter syndrome, having an exit strategy and what it's like to launch your own product as a creator.MERCH: https://bit.ly/gilmerchFollow Gil on Twitter/Instagram: @gilly CREDITS:Host & Executive Producer - Gil KrugerExecutive Producer - Zac Stuart-PontierProduced & Edited - Melisa D. Monts + Diane Kang of Diamond MPrint ProductionsPost-production Sound - Sam BairTheme Song & Ad Break Music - Austin ArcherShow Artwork - S...
2022-11-0343 min
The Created EconomyBryan Reisberg + Maxine the Fluffy Corgi (Little Chonk)Pets are perhaps the most influential online because who doesn't love following cute dogs, cats, hamsters, rabbits, pigs or other animals online? One of the biggest stars of today is Maxine. You may better recognize her by her social media handle @MadMaxFluffyRoad. She's famous on TikTok and Instagram and she's an adorable corgi to boot. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Maxine's dad and handler Bryan Reisberg to talk about their path to becoming #creators. Plus, the idea behind the hit pet carrier backpack, the Maxine One, and much more! Check...
2022-09-0849 min
Ecommerce Building BlocksEp. 28 Creating a Multi-Million Dollar Brand as a Social Media Dog InfluencerBryan Reisberg founded his dog backpack company, Little Chonk, after his beloved Corgi, Maxine, had amassed a huge following on Instagram and TikTok, from being shown getting carried around in modified backpacks all over the New York City subway. Jason talks with him about the dog backpack community and what it’s like to go into business after you are already an influencer.
In this week’s episode of Ecommerce Building Blocks, Jason talks with Bryan Reisberg about his journey from proud dog owner to successful pet backpack entrepreneur. Using only unpaid social media, Bryan successfully sold out o...
2022-08-0321 min