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Showing episodes and shows of
Bryant Garvin From Ozlo Sleep
Shows
The Unofficial Shopify Podcast
Viral Mattress Ads & Crowdfunding
Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:Swym – Wishlists, Back in Stock aler...
2025-07-22
48 min
Scratch: CMO Interviews
Blending Brand & Performance in DTC with Bryant Garvin of Ozlo Sleep, Purple Mattress
In this episode, we are joined by Bryant Garvin, Head of Marketing & Growth 📈 at Ozlo Sleep. Bryan offers a fresh perspective on the age-old debate between brand building and performance marketing. He introduces ‘performance branding’ - an approach that focuses on building brand awareness through emotionally resonant & entertaining content, while strictly measuring & optimizing for performance metrics. This simple strategy has been key 🔑to the success of brands like Ozlo, and Purple, where he previously worked.When you want marketing to be ‘successful’, you need to have some foundations in place. Bryan emphasizes starting with a strong, differentiated product as the...
2024-03-20
52 min
Crowdfunding Academy
Dreaming Big with Ozlo Sleep: From Idea to $3.5 Million Dollar Success
On today's episode, we're talking to Bryant Garvin, the head of marketing at Ozlo Sleep. He discusses Ozlo's journey of launching a successful product on both Kickstarter and Indiegogo, which raised over $3.5 million combined. Bryant shares insights on the importance of a unique product, strategic marketing, and leveraging crowdfunding platforms for building community and gaining momentum. He details the origins of the sleep buds, initially a Bose product, and the transition to forming a new venture focused on improving and scaling the product. Bryant also covers the aspects of venture backing, the significance of pre-launch operations, and t...
2024-03-05
42 min