Shows
Dance Studio Advertising | The PodcastShe Bought a Dance Studio at 21—Now It Pays for Her RetirementWhen Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine.In this episode, Dotty and Bryce unpack:The financial trap most studio owners fall intoWhy charging “just enough” is costing you everythingHow to break free from credit card dependenceAnd what it takes to build a business that funds your futureDotty doesn’t teach theory—she lives this...
2025-12-0137 min
Dance Studio Advertising | The PodcastThe ROI of ThankfulnessIn this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful.You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale.If you’ve felt stuck...
2025-11-2622 min
Dance Studio Advertising | The PodcastFacebook just broke your ads...Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios.You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how to adapt fast using “creative portfolios” and full-lifecycle marketing.This isn’t about panic—it’s about positioning. If you run Facebook ads (or plan to), this episode is your essential roadmap to...
2025-11-2432 min
Dance Studio Advertising | The PodcastPretty Ads, Crappy Results: Stop Polishing the Wrong ThingWhat’s more important—beautiful branding or bold results?In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumption...
2025-11-1723 min
Dance Studio Advertising | The PodcastHow to Not Go Broke When the Economy Shuts DownMost studio owners retreat during economic downturns. But the smart ones? They double down—and grow.In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.If you're serious about growth—even in a slow economy—this episo...
2025-11-1018 min
Dance Studio Advertising | The PodcastFrom Skeptic to Sold Out: This Simple Holiday Offer Attracted 35 New Students...in 10 daysWhat if one five-week offer could bring in 35 new students—even if you think your schedule is full?In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her...
2025-11-0329 min
Dance Studio Advertising | The Podcast$59,000 in Discounts?! The Pricing Mistake That’s Gutting Your ProfitWhat if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your...
2025-10-2740 min
Dance Studio Advertising | The PodcastHow to Create Dance Studio Ads That Actually Get StudentsIf your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.Whether you're DIYing ads or working with an agency, these strategies can dramatically imp...
2025-10-2013 min
Dance Studio Advertising | The PodcastThe Real Cost of Cookie-Cutter Ads for Dance StudiosMost dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every...
2025-10-1326 min
Dance Studio Advertising | The PodcastThe $318,000 Secret: Why One Callback Changed EverythingMost studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected?In this episode of Dance Studio Advertising, Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025, how to make calls without feeling pushy, and the three critical moments every studio must call: after a trial converts, doesn’t convert, or no-shows.You’ll also hear a story about a $318,000 contract won by just...
2025-10-0624 min
Dance Studio Advertising | The PodcastWhy "More Students" Is a Terrible Growth StrategyMost studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancer...
2025-09-2930 min
Dance Studio Advertising | The PodcastThe 3-Step Framework That Unlocks Studio Growth ForeverStruggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems.You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and culture directly shape your team’s behavior, your customer experience, and your long-term results.If you’re constantly solving team drama, feeling burned out, or stuck in the day-to-day, this episode gives you the mindse...
2025-09-2234 min
Dance Studio Advertising | The Podcast5 Moves That Make Dance Studios Recession-ProofIf your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze.But here’s the truth: recessions don’t kill studios. Hesitation does.In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged during the pandemic and proven to drive growth when others pull back. From retention tactics to marketing mindsets, you’ll learn how to position your studio to grow even in uncertain times....
2025-09-1525 min
Dance Studio Advertising | The Podcast50 Enrollments, 1 Text, Zero Discounts — Here's what I did (and what you're not doing)Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad.She sent one text message—and 50 dance moms registered their kids that day.In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working while others beg for signups.You’ll discover:The exact mindset shift that turned her studio aroundWhy most “dead leads” aren’t dead at all (you just stop...
2025-09-0828 min
Dance Studio Advertising | The PodcastWhy Fall Dance Enrollments Are Down 50%—And How to Win AnywayFall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand. You’ll learn how to separate micro vs. macro forces (so you stop blaming the wrong thing), reset targets, and deploy “maintenance marketing” that protects revenue while positioning you to capture demand rebounds—especially the January bump that can outperform September. Keywo...
2025-09-0320 min
Dance Studio Advertising | The PodcastThe Truth About DropTober (And How to Stop It Forever)Fall 2025 isn’t business as usual—it’s war for loyalty.In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreograph a world-class onboarding experience that builds bulletproof retention before the drop-off ever starts.You’ll learn why moms form long-term judgments in week one, how to build a Ritz-Carlton-level studio experience, and what systems your team must have to keep new...
2025-08-2523 min
Dance Studio Advertising | The PodcastInside Energize 2025: The Unfiltered Voice of the Dance Studio IndustryAt the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now.You’ll hear candid conversations about:The real ROI of Facebook and Instagram adsWhy free trials aren’t converting—and how to fix itWhat to do when a competitor poaches your dancersLow-cost strategies to boost enrollment fastBryce breaks down what’s working, what’s not, and what to focu...
2025-08-1836 min
Dance Studio Advertising | The PodcastFire Faster: The Hard Truth About Keeping B Players Too LongOne wrong hire can quietly derail your entire dance studio.B players — those “good enough” team members who aren’t bad enough to fire — can drain morale, burn out your top talent, and slowly erode your culture.In this episode, I share a real behind-the-scenes story from Dance Motion Marketing about how one B player was creating chaos for our A players… and the hard decision we made to protect our team.You’ll learn:Why fit beats skill every time when hiringHow to spot the early warning signs of a B playerThe imme...
2025-08-1123 min
Dance Studio Advertising | The PodcastYou Asked, We Built It: Inside Dance Motion Marketing HotlineWhat if you could get direct answers to your biggest studio growth questions—fast?In this bonus episode, Bryce shares a major announcement: the launch of the Dance Motion Marketing Hotline. This new tool gives studio owners a simple way to ask questions, get expert input, and unlock resources tailored to their exact needs—whether it’s marketing, retention, finances, or enrollment.You’ll hear the “why” behind this launch, who’s involved, and how it can shortcut your learning curve by tapping into the brain trust behind Dance Motion Marketing. If you've ever had a follow-up qu...
2025-08-0705 min
Dance Studio Advertising | The PodcastWhat 500+ Studio Owners Taught Us: 9 Game-Changing LessonsAfter one year, thousands of campaigns, and tens of thousands of new dancers enrolled, Bryce Conlan reflects on the 9 deepest lessons Dance Motion Marketing has learned helping studios grow in the last 12 months. This isn’t about flashy wins—it’s about the real, often hard-earned insights that separate struggling studios from thriving ones.You’ll learn why visibility is non-negotiable, why many ads “fail,” and how the most successful studio owners think differently. From summer strategy to enrollment systems and even how AI may be hurting your messaging, this episode connects the dots.Perfect for dance st...
2025-08-0431 min
Dance Studio Advertising | The PodcastInside Rhee Gold’s DanceLife Conference: 4 Shifts Every Studio Must Make NowDance studios are evolving—and fast. In this episode, Bryce shares his key takeaways from Rhee Gold’s DanceLife Teacher Conference, revealing the real growth levers separating thriving studios from those falling behind.You’ll learn:Why internal miscommunication is silently killing re-enrollmentHow to calculate your marketing ROI (and why most studio owners don’t)The two essential pieces of software every modern studio needsThe hidden danger of staying inside your “studio community bubble”Whether you're overwhelmed by tech or questioning your ad results, this episode gives you clarity and a strategic lens to grow smarter...
2025-07-2825 min
Dance Studio Advertising | The PodcastSmall Studio, Big Profits: The Case Against GrowthGrowth is often sold as the golden ticket for dance studios—more students, more staff, more success. But what if chasing growth is what’s actually holding you back?In this episode, Bryce Conlan challenges the growth-at-all-costs mindset and lays bare the real trade-offs that come with scaling a dance studio. You’ll discover why more dancers doesn’t always mean more freedom (or profit), and how staying small on purpose could be the smartest, most fulfilling move you make.Whether you’re at 80 students or 800, this conversation offers a sharp lens on what gr...
2025-07-2129 min
Dance Studio Advertising | The PodcastHow Desperation Destroys Studio Growth (And What to Do Instead)Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth.Learn the critical difference between community, information, and execution... and how each applies depending on your studio’s current stage. Bryce shares a cautionary tale about “Susan,” a studio owner who chose from desperation instead of intention—and paid the price.This is a must-listen if you’ve ever felt unsure about what kind of help will...
2025-07-1420 min
Dance Studio Advertising | The PodcastThe 7-Day Follow-Up Sequence That BOOSTS Fall EnrollmentMost dance studios are leaking leads—and revenue—without realizing it. In this tactical episode, Bryce Conlan breaks down the hidden sales funnel failures that sabotage fall enrollment (which often drives 60–70% of your annual revenue). From the critical difference between follow-up and follow-through, to the must-have SMS/email automations, to the exact metrics you need to track weekly—this episode is your summer blueprint to getting ahead. Whether you're manually chasing every lead or relying on memory for your sales process, it’s time to fix the machine before the fall rush hits.→ Follow + review the show to never mis...
2025-07-0719 min
Dance Studio Advertising | The PodcastIt's not an advertising problem... it's you (and how to fix that)Most dance studio owners think they need better tactics. But what if the real breakthrough has nothing to do with strategy—and everything to do with identity?In this episode, Bryce Conlan challenges the “information trap” and reveals the invisible beliefs holding studio owners back. You’ll hear the personal story that rewired his mindset—and how a single conversation shifted everything.If you've ever felt like you're not cut out for business, or like you're faking it while everyone else thrives, this is the episode you need. Discover how the right tribe can transform your belie...
2025-06-3021 min
Dance Studio Advertising | The PodcastNo, We Can’t Guarantee Results—And That’s Exactly Why We Get Themf you’ve ever been tempted by marketing agencies promising “30 students in 30 days,” this episode is your wake-up call.Bryce Conlan, founder of Dance Motion Marketing, unpacks the truth behind guaranteed results and exposes why these offers fail real studio owners. From economic cycles to staff follow-through, he breaks down the critical variables no agency can control—and why great marketing is a two-player game. You’ll hear why some studios double or triple their enrollment while others stall—and what sets them apart.If you’re ready for real growth (not hype), this episode will sharpen y...
2025-06-2322 minDance Studio Advertising | The PodcastWhy "Being Nice" at the Front Desk Is Costing You ThousandsYour front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conv...
2025-06-1623 min
Dance Studio Advertising | The PodcastWhy "Being Nice" at the Front Desk Is Costing You ThousandsYour front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conv...
2025-06-1628 min
Dance Studio Advertising | The Podcast234 Studios Tell All: The #1 Growth Mistake in Dance EducationMost dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth.You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a strategy, and how courageous choices—not perfect conditions—drive expansion. We also share real-world case studies, including one studio that doubled its students in just 60 days.If enrollment is your biggest challeng...
2025-06-0923 min
Dance Studio Advertising | The PodcastWhy Fall Enrollment Is Won or Lost in June: The Studio Owner’s Summer Wake-Up CallFall enrollment doesn’t start in September—it starts NOW. ❗In this tactical episode of Dance Studio Advertising, we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” this episode is your blueprint for turning the slow season into a growth engine.✅ Get clarity on your fall offer✅ Master lead capture beyond “word of mouth”✅ Build follow-up systems th...
2025-06-0221 min
Dance Studio Advertising | The PodcastThe AI Trap: Why Smart Dance Studios Are Losing Students FastToo many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s.They expose the most common AI missteps—from soulless ad copy to chatbots that never close—and show you the difference between using AI as a shortcut vs. a smart tool. Real-world case studies, inside-the-industry anecdotes, and a be...
2025-05-2128 min
Dance Studio Advertising | The PodcastStruggling to Sold Out: From 19 to 187 Students in 2 SeasonsStop Blaming Your Town—Here’s Why You’re Still Stuck at 50 StudentsWhat if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset?In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 19 to 187 dancers in under two years—without a local network, without fancy ads, and without being in an affluent area. They break down what doesn’t work (hint: flaky marketing agencies, posting in mom groups forever, hopin...
2025-05-1231 min
Dance Studio Advertising | The PodcastDance Studio Acquisitions: An Inside Conversation with Ensemble Performing ArtsWhat Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing ArtsThe business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty Lown, and Mandy Yip—for a transparent look at how Ensemble partners with successful studios to provide operational support while preserving each studio’s unique identity.You’ll learn why Ensemble focuses exclusively on thriving studios, how they approach l...
2025-05-0752 minDance Studio Advertising | The PodcastWhy Your Dancers Are Leaving—and What the Top Studios Do InsteadMore dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll learn why exit surveys often lie, how trial conversion data can save your sanity, and what your lobby says about your culture. Most importantly, you'll uncover the real reason families leave—and how to stop it before it happens.If you wai...
2025-05-0522 minDance Studio Advertising | The PodcastFrom Confused to Confident: A Studio Owner’s Journey to Marketing That Gets ResultsWhat if 66 new students were just a few texts away?In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone, the stress of outdated follow-up systems, and how falling in love with the process (not just the outcome) changed everything.This is a must-listen for any studio owner still stuck in the loop of...
2025-04-2839 min
Dance Studio Advertising | The Podcast“I Can’t Afford Marketing” — The Lie That’s Stalling Your Dance Studio's GrowthAre you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marketing strategies don't work anymore, and how to avoid wasting your ad budget on tactics that attract the wrong people (or no one at all).Whether you’re working with a dance studio marketing agency, trying to DIY your ads, or just o...
2025-04-2121 minDance Studio Advertising | The PodcastIf You’re Not Running This Spring Promo, You’re Missing $4,000+ in Easy RevenueMost dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks, even while swamped with competitions and recital prep.You'll learn how to build a short-term "Spring Session" offer that fills fast, generates real profit, and sets up long-term enrollments—but only if you implement all four marketing systems correctly. Skip one, and you’ll burn your budget and waste your team’s energy.
2025-04-1414 min
Dance Studio Advertising | The PodcastThe Secret Weapon You're Ignoring: ComplainersIf you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth.In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism from our own clients—and why it became the most powerful turning point in our service model.Most studio owners push back when they hear complaints, but that instinct is keeping you stuck. Inside, you’ll learn how to flip that re...
2025-04-0718 min
Dance Studio Advertising | The PodcastWhy Bad Dance Studios Win (and Great Ones Go Broke)You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty?In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the best-known one does. If you’re still relying on word of mouth, hoping your reputation will eventually “speak for itself,” you’re setting yourself up for stagnation… or worse, closing your doors.This isn’t a pep talk—it’s a wake...
2025-04-0314 min
Dance Studio Advertising | The PodcastIs Your Dance Studio Invisible When It Counts Most?While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this episode, Bryce Conlan from Dance Motion Marketing reveals the critical mistakes studios make by turning off their marketing funnels, failing to follow up quickly, and neglecting beginner-friendly messaging. Discover why spring is the most overlooked yet lucrative season for growth, and how acting fast can position your dance studio as th...
2025-03-2416 min
Dance Studio Advertising | The PodcastStop Sabotaging Your Studio: The Real Cost of Copycat MarketingFeeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it could destroy your reputation and ultimately doom your business. Bryce reveals exactly why studios that rely on copying inevitably fail and shares practical steps for building your own unstoppable, market-leading marketing strategy. If you're serious about your dance studio's growth, this episode isn...
2025-03-1719 min
Dance Studio Advertising | The PodcastStop Losing Dancers on Their First Visit!Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enrollment. Discover why ignoring the crucial details of that first interaction can cost you valuable students, damage your studio’s reputation, and ultimately limit your growth. Katie shares simple but highly effective strategies—from personalized welcomes to creating instant connection points for parents—that ensure new families feel seen...
2025-03-1350 min
Dance Studio Advertising | The PodcastHow Defining Your Values Can Transform Your Dance Studio’s SuccessAre you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and even your best staff.Learn how top-performing studios use well-defined values to simplify decision-making, improve team cohesion, and create marketing that actually resonates. Bryce also shares the exact process for crafting values that work, complete with a free w...
2025-03-0317 min
Dance Studio Advertising | The PodcastStop Struggling: The Secret to Effortless Growth for Your Dance StudioIf you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flyers, dancing in parades, and praying for word-of-mouth referrals. That’s not a strategy; it’s a time-sucking trap.Bryce pulls back the curtain on the four-part Dance Studio Marketing Flywheel—a system that, once built, keeps delivering new students on au...
2025-02-2417 minDance Studio Advertising | The PodcastWhy Parents Aren’t Signing Up for Your Dance Studio—And How to Change ThatAre you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments.In this episode, we sit down with Jill Tirone and Suzanne Blake Gerety from Revolution to reveal how dance studio owners can simplify the enrollment process, increase student retention, and boost revenue—all while making life easier for parents. We expose the biggest mistakes studios make when it comes to dress codes, trial classes, and firs...
2025-02-1736 minDance Studio Advertising | The Podcast"I'm posting every day.... but where are the students?!?" - Reality Check for Dance Studios Doing Social MediaYou’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how dance studios actually grow today. Learn why paid advertising is the only reliable way to attract new students—and how to do it right without burning cash. Plus, we break down the four essential systems that turn clicks into enroll...
2025-02-1027 min
Dance Studio Advertising | The PodcastDance Studio Marketing Secrets: Why Your Website Is Costing You StudentsYour dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfalls, like outdated designs, poor mobile optimization, and ineffective calls-to-action.Discover why putting your class schedule and pricing behind an opt-in form could transform your lead generation and how professional photography can set your studio apart. Don’t let your competitors outshine you online—this episod...
2025-02-0343 min
Dance Studio Advertising | The PodcastThe Cost of Avoiding Change: $50,000 in Dance Studio Debt and the Path to FreedomIn this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless follow-through, and effective team-building.Mone't's story highlights the dangers of ignoring the cracks in your business foundation. From crafting personalized marketing plans to reshaping her team dynamics and systems, she illustrates how neglecting these critical areas can lead to lost opportunities and financial chaos.Listen...
2025-01-2751 min
Dance Studio Advertising | The PodcastStop Wasting Money on Ads: Dance Studio Marketing Tips That WorkIn this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeting the right parents locally and explain why successful marketing isn’t just about running ads—it’s about building a complete system. Whether you’re new to advertising or looking to improve, this episode is packed with actionable insights to help your studio thrive. Plus, learn ho...
2025-01-2019 min
Dance Studio Advertising | The PodcastThe Summer Marketing Mistakes Killing Your Dance Studio GrowthSummer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, and the common missteps that lead to empty studios and missed opportunities. Don’t let poor planning today sabotage your fall enrollment and revenue. Tune in to learn how to attract planner parents, optimize your programs, and dominate your local market.
2025-01-1322 minDance Studio Advertising | The PodcastThe Domino Effect of a Weak Summer Program on Your Dance Studio’s SuccessIn this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides actionable strategies to break the cycle, including starting early, crafting irresistible offers, and leveraging paid advertising. Whether you’ve struggled with lean summers or want to dominate your market year-round, this episode is your wake-up call to take summer planning seriously. Don’t miss the insight that could rede...
2025-01-1011 min
Dance Studio Advertising | The PodcastWhy Your Studio Is Stuck – The 8 Must-Read Books You’re MissingIn this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how these reads can help you overcome challenges, build better habits, and grow your business sustainably. Access the full list and resources at Dance Motion Marketing
2025-01-0723 minDance Studio Advertising | The PodcastDance Studio Dance Studio Marketing Mistakes That Cost You Students—and How to Fix ThemDiscover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable insights to avoid these traps and build a thriving studio that attracts students and loyal customers. If you’ve been wondering why your marketing isn’t delivering results, this episode has the answers you need!
2024-12-2426 minDance Studio Advertising | The PodcastDance Studio Survival: Lessons from the Brink of FailureWhat does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students.Discover how Carissa overcame adversity, embraced innovative dance studio marketing strategies, and created a thriving community. From tackling the struggles of student retention to leveraging dance studio advertising tools and promotion ideas, Carissa’s story is packed with actionable insights for studio owners at every stage...
2024-12-1739 minDance Studio Advertising | The PodcastWhat's Killing Your Dance Studio Ads...In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth.We discuss common pitfalls, like showcasing advanced dancers instead of emphasizing beginner-friendly, joyful experiences that attract first-time families. Learn how to align your digital presence—websites, social media, and ads—with what truly matters to your audience: fun, confidence-building, and socialization for their little ones.P...
2024-12-1017 minDance Studio Advertising | The PodcastWhy Your Dance Studio Will Never Thrive in This Overcrowded IndustryThis podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, prioritizing exceptional customer service, and doing the "hard things" competitors shy away from—like personalized follow-ups. The conversation underscores adaptability and the importance of maintaining a human touch in a market increasingly driven by automation.
2024-12-0325 minDance Studio Advertising | The Podcast5 Costly Mistakes Dance Studios Make with Facebook Ads (And How to Fix Them)In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear inspiring success stories from studio owners who tackled their challenges head-on. Whether you're a seasoned studio owner or just starting out, this episode is packed with insights to help you level up your marketing game. Tune in and...
2024-11-2630 minDance Studio Advertising | The PodcastThe BIG Mistake We Made with FREE Trials... and How You Can Avoid ItIn this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive into why our free trial offer missed the mark, what we learned about crafting offers that actually convert, and how you can avoid making the same mistakes. If you’re thinking about a free tri...
2024-11-1922 minDance Studio Advertising | The PodcastThe REAL Limits of Brick-and-Mortar Dance Studio AdvertisingIn this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn why it’s beneficial to pace your ad spend strategically and how to avoid over-saturating your audience. Plus, we’ll cover what to do when your ad creative starts to “fatigue”—that moment when it stops capturing attention. Tune in for actionable...
2024-11-1225 min
Seven Figure Agency Podcast with Josh NelsonHow Kristian & Bryce Grew Their Agency to 7 Figures Serving Dance StudiosToday, I’m excited to introduce Kristian Altuve and Bryce Conlan from Dance Motion Marketing, an agency that has scaled to seven figures by focusing on serving dance studios. Over the years, I’ve had the privilege of watching them grow and establish a significant presence in their niche. Kristian, Bryce, thank you for joining [...]
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2024-11-0552 minDance Studio Advertising | The PodcastThe Brutal Truth About Why the Right Parents Ignore Your Dance Studio AdsIn this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both eye-catching and approachable. We’ll also talk about the importance of a strong offer—one that not only attracts attention but encourages sign-ups. Whether you’re looking to refine your ad strategy or start fresh, this episode is packed with tips to he...
2024-11-0522 minDance Studio Advertising | The PodcastHow to make your advertising dollars go fartherIn this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and what that means for small business owners in the dance industry. Then, we’ll unpack the power of split testing—how it works, why it’s a game-changer, and how to apply it to your campaigns. Finally, we’ll break down the critical numbers ev...
2024-10-3022 minDance Studio Advertising | The PodcastThe Mistake That’s Sabotaging Your January Success Right NowFinishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January enrollment boost. Perfect for studio owners looking to capitalize on seasonal opportunities and ensure a great start to the new year!
2024-10-2219 minDance Studio Advertising | The PodcastYou’ll Never Succeed in Your Dance Studio Without Knowing These 6 NumbersIn this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize their ad spend, and ensure consistent studio growth. Tune in to learn how staying on top of these figures can transform your advertising strategy and maximize your studio's success.
2024-10-1521 minDance Studio Advertising | The PodcastWhy Turning Off the Funnel Could Kill Your Dance Studio’s MomentumIn this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can avoid them. It also delves into how thoughtful segmentation and smart decision-making can fuel consistent growth without disrupting a studio's revenue engine.This episode is essential for studio owners looking to align decisions with long-term profitability.
2024-10-0121 minDance Studio Advertising | The PodcastYou’ll Keep Struggling to Fill Classes Until You Embrace SegmentationIn this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication to each group. Dance studio owners learn practical tips on creating segmented campaigns to boost enrollments, retention, and engagement, resulting in faster and more sustainable business growth through targeted marketing efforts.This episode is perfect for studio owners looking to grow fast using data-driven techniques.
2024-09-2422 minDance Studio Advertising | The PodcastYou’ll Never Build a Thriving Dance Studio Without an Enrollment EngineIn this episode Bryce and Kristian pull back the curtain on the critical systems you need to build your very own Dancer Enrollment Engine.
2024-09-1633 minDance Studio Advertising | The PodcastWhy Most Dance Studios Lose Leads—and How You’re Making the Same MistakeBryce and Kristian discuss the significance of lead follow-up for dance studios. They provide tips and strategies on how to effectively follow up with potential clients to maximize conversion rates and grow the studio's clientele.
2024-09-0926 minDance Studio Advertising | The PodcastWhy Changing These Core Things Could Destroy Your Dance StudioIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.
2024-09-0223 minDance Studio Advertising | The PodcastYou’ll Never Succeed Like Top Studio Owners Unless You Adopt These MindsetsIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.
2024-08-2624 minDance Studio Advertising | The PodcastThe Painful Truth About Dance Studio Ads We Learned After Spending $1MIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.
2024-08-2028 minDance Studio Advertising | The PodcastThe Momentum Killers Sabotaging Your Dance Studio’s GrowthIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.
2024-08-1229 minDance Studio Advertising | The PodcastWhy Dance Studios Fail: 8 Brutal Truths You Can’t IgnoreIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the eight most common pitfalls that cause dance studios to fail. They provide insights and practical solutions to help dance studio owners overcome these challenges and achieve success.
2024-08-0544 minDance Studio Advertising | The PodcastThe Front Desk ExperienceIn this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.
2024-08-0525 minDance Studio Advertising | The PodcastBIG takeaways from Rhee Gold's 2024 Dance Life Teacher ConferenceAfter a whirlwind week at the Mohegan Sun Resort, Bryce and Kristian sit down and process their key takeaways from Rhee Gold's 2024 Dance Life Teacher's Conference
2024-08-0524 min
Dance Studio 411Increase Enrollment with Facebook AdsFacebook Advertising can be a huge source of stress for dance studio owners. Let's be honest, there aren't many of us who have the time or energy to manage our dance studio’s social media accounts. In this episode, Jill Tirone sits down with Kristian Altuve of Dance Motion Marketing and they discuss three simple ways to help you with your social media and get the most out of your online advertising. Join Kristian Altuve and Bryce Conlan of Dance Motion Marketing in their Facebook Group: https://www.facebook.com/groups/howtogrowyourdancestudio ~~~~~~~~~~~~~~~~~ R...
2023-04-2718 min