Shows
FSW ConversationsMichael Spicher, PhD, Aesthetics Research Lab: How aesthetics can shape luxury brand storytellingIn this episode, Jessica speaks with Michael Spicher, PhD, an independent consultant & speaker who co-founded Aesthetics Research Lab in 2016 to explore the impact of aesthetics. Michael’s work explores how aesthetics influence our everyday lives & how moments of beauty impact identity & societal well-being. Michael shares with Jessica his insights into how luxury brands can leverage aesthetics in brand identity, storytelling & product design to create memorable experiences & build emotional connections with clients. Given the important role aesthetics plays in building compelling luxury brands, Michael highlights how luxury brands should build aesthetics into their offering right...2025-01-1449 min