Shows
The Co-Creation SessionsBringing the customer into the board room: How leading brands are winning with community-led growth, with TikTok and giffgaffIn 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
But how can your brand empower its customers to become co-architects of its mission? Bulbshare talks with TikTok’s Janay Marie and giffgaff’s Roxy Baciu to unpick the power of the people that truly make your brand special: your customers.
Featuring:
Janay Marie: Community, Programmes & Events Manager at TikTok
Roxy Baciu: Head of Community at giffgaff
Roxanne Smith: Head of Community at Bulbshare
Nina Glynn: Head of Content at Bulbshare
2023-12-1249 min
The Co-Creation SessionsGenerative AI in Practice: How Cereal Partners Worldwide is transforming its insight capabilities with intelligent solutionsJoin GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading fast-moving consumer goods (FMCG) organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.
Join us for an immersive exploration of the practical and tangible applications of generative AI. Together, we’ll explore a vision for the AI revolution of market research, the importance of maintaining a constant learning mindset, and the ways in which the operational day...
2023-07-0559 min
The Co-Creation SessionsWelcome to the future of insight… Bulbshare’s next-generation AI survey builderJoin Bulbshare’s research and tech team and a panel of experts on as we showcase our AI research technology and discuss the power of AI to supercharge insight. Welcome to the future of insight.
Featuring:
Meiko Patton: AI, NFT, Web3 Consultant and Editor at The Peripheral Newsletter
Ioan Profiroiu: Co-founder of WriteGPT and Omniloop, ex-Google.
Itzel Meza-Loeza, Ph.D.: Global Data Strategy & Marketing Measurement Manager at CPW and ex-P&G
Tine Hamler: Chief Technology Officer at Bulbshare
Darren Till: Senior Rese...
2023-07-0338 min
The Co-Creation SessionsInsight on tap: The consumer behaviours making a splash in the alcoholic beverage industryWhat draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand?
Join Beam Suntory’s International Insight Director and Global Head of Shopper Insight, Paul Thomas, and Bulbshare’s Chief Customer Officer, Louise Hughes, as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
Featuring:
Paul Thomas: Paul is the International Insight Director and Global Head of Shopper Insight at Beam Suntory as well as a Director at The Forge, with a background at Asahi and Diageo.
2023-07-0133 min
The Co-Creation SessionsGenerative AI and its impact on the market research industryGenerative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning.
Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Francesco Benincasa as we discuss what generative AI will mean for customer insights.
Covering:
AI vs human intelligence: Addressing the ChatGPT paranoia… ‘You won’t be replaced by AI, but you might be replaced by someone using AI’.
On the precipice of opportunity: How generative AI could supercharge scalability and speed for resear...
2023-06-2956 min
The Co-Creation SessionsThe future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisisEating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.
Nestlé’s Head of Innovation for Dairy, Ritanbara Mundrey, Citizen Good’s Founding Partner, Caroline Bates, and Bulbshare are serving food for thought as we discuss how consumers are eating, drinking, and shopping for food in a cost of living crisis. As 72% are forging new loyalties with cheaper supermarkets, 61% are going to fewer pubs, bars, and restaurants, and 1 in 5 are ditching the drink, brands will need to reassess how they keep the hunger alive in 2023 for t...
2023-02-2748 min
The Co-Creation SessionsThe research revolution: The insight buyer’s guide to agile, cost-effective, community-led researchCan we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers. And a transformational approach to insight leads to a transformed budget, too.
Join the CEO of The Market Research Society, Jane Frost CBE, Finalist of ESOMAR’s Young Researcher of the Year Awards, Anita Pavic, and the Associate Director of Bulbshare, Amoné Redelinghuys, as we discuss the value that can be drawn from ongoing research communiti...
2022-12-2036 min
The Co-Creation SessionsWINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisisRampant spending usually characterises Black Friday and Christmas. In 2021, 92% of community members said Black Friday presented an opportunity to do their Christmas shopping and 74% indulged in impulse buying. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.
Join Bulbshare and 5 everyday consumers from across the UK on as we discuss how they’ll be approaching their festive spend.
Covering:
Black Friday: Will consumers take advantage of much needed bargains or opt out entirely of any spending?
Post-Covid Christmas: A time for revelry or tightening the purse strings?
Ho...
2022-11-1023 min
The Co-Creation SessionsHow to build a community led brand, with L'Oréal: Your guide to putting customer voice and community at the heart of operationsNYX Professional Makeup launched their customer community, Makeup ADDYX, amidst the pandemic. It quenched a thirst for community when people needed it the most. Together, influencers, makeup artists, and brand fans ideate with the NYX Professional Makeup team on future products, feed back on cult classics, and share cutting edge insight and content that steers the NYX PMU brand.
Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
Covering:
How to transfo...
2022-10-2022 min
Where DOOH Meets AdTechGen Z and the TikTok TakeoverDid you know that 63% of Gen Z are using ad blockers?And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working.This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world.theoohinsider.comRe...
2022-10-1807 min
The Co-Creation SessionsLights, camera, real action: How to put purpose and sustainability at the core of your brand… Your brand toolkitToday, more than 90% of CEOs say that sustainability is fundamental for success [Forbes]. Despite this apparent commitment to sustainability, consumers are sceptical: 59% are concerned about greenwashing. When trust and sincerity matter to 94% of consumers, and 79% want brands to be socially engaged, purpose driven marketing and brand storytelling is stepping up to bridge the gap between consumer trust and corporate sustainability.
Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.
Covering:
Storytelling: Behind the scenes of branded c...
2022-08-1652 min
The Co-Creation SessionsWorking minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforceJoin Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.
Covering:
Psychologically safe spaces: What are we doing to make people mentally safe, not just Covid-safe, as we return to offices?
Shifting mindsets: How do we protect and prioritise mental health?
The strategic importance of wellbeing: Why energy and wellness are the most critical motivators at work.
Employee communities: How can tech enable emotional wellbeing in the...
2022-08-0349 min
The Co-Creation SessionsWhat makes Gen-Z tick: How to be a brand that resonates with younger audiencesGen-Z is changing the landscape of consumerism, pushing the boundaries of activism, and expecting more from brands and government.
Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.
Covering:
Who is Gen-Z? Meet the consumers and voters of tomorrow.
Where is Gen-Z found? Locating Gen-Z, from social media to university to the coffee shop.
How do Gen-Z shop? Conscious consumption and voting with...
2022-08-0357 min
The Co-Creation SessionsThe post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-ZUsing gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast. Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.
Covering:
Target audiences and specificity: Is gendered messaging relevant or redundant?
‘This girl can’: Can gendered marketing be empowering?
Sex sells: Why consumers are rejecting objectification in advertising
Fro...
2022-08-0142 min
The Co-Creation SessionsCrisis consumption: New buying behaviours in light of a cost of living crisisFrom retired grandparents to first time buyers, everyone’s feeling the pinch. With inflation rising at the fastest rate in 30 years to 9.4%, consumers across the UK are re-evaluating their spending habits.
Join Bulbshare as we talk with 4 REAL consumers from different financial backgrounds about the impacts of the cost of living crisis, how their buying priorities will change in light of smaller budgets, and if the government has done enough to support financially vulnerable people.
Covering:
What happens to priorities around sustainability, health, and brand loyalty during inflation?
Do citizens feel sup...
2022-07-2938 min
The Co-Creation SessionsWhat does the metaverse actually mean for brands, for marketing, and for real people?The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers? Join Dell Technologies’s Joe Quick and Bulbshare as we discuss if the metaverse will transform the world of marketing – or if it’s just an unholy matrimony of Zoom and Fortnite…
Featuring:
Joe Quick: UDS Account Manager, Dell Technologies. Joe drives innovation, accelerates digital transformation, and modernises unstructured data for his clients.
Covering:
What will the metaverse mean for brand / consumer connection?
Do people really wan...
2022-07-0746 min
The Co-Creation SessionsWomen in STEM... Lessons in diversifying the workforce and empowering female voicesAs more and more women enter STEM, Bulbshare talks to industry leaders about the barriers still in place, the benefits of diversifying the industry, and how brands and businesses can encourage more female scientists, technologists, engineers and mathematicians.
Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM.
Covering:
What are the barriers to women entering the industry?
What are the benefits of diversifying the workforce?
Where are the female role models in STEM?
How can brands and b...
2022-06-2149 min
The Co-Creation SessionsThe vegan revolution and its widespread impact on brands this yearMore and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle. As consumers incorporate veganism into every aspect of their lives, Bulbshare talks to NYX Professional Makeup, The Vegan Society, and @vegfoodenthusiast about the trends 2022 can anticipate for the vegan movement, the expansion of the vegan industry, and how veganism is becoming so much more than just food. Join us to learn more about this burgeoning trend.
Covering:
Why your brand needs to be on board with 2022’s burgeoning vegan trends.
How ve...
2022-06-1554 min
The Co-Creation SessionsSustainability Series Part Three: How to secure a carbon neutral future for your brandWhen the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way.
Join Bulbshare and NQA as we discuss the importance of compliance and conformity to internationally recognised standards in our practical guide to tackling sustainability issues.
Featuring:
Stephen Burt MSc: Field Director at global certification body, NQA, with decades of experience in aquaculture, agriculture, energy, carbon, waste, biodiversity and water projects. NQA provides accredited certification, training an...
2022-06-0641 min
The Co-Creation SessionsSustainability Series: Part Two… Selling Sustainability... The battle between cost, convenience, and sustainability.The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives. But when cost, quality, and convenience are still surpassing sustainability as conversion drivers for the average UK consumer, how can brands translate consumer desires into actual sales? Join Colgate, Citizen Good and The Forge as we discuss how to bridge the gap between consumer attitudes and behaviour around sustainable shopping.
Covering:
Consumer attitudes vs actions: Bridging the say-do gap in sustainability
Making...
2022-05-1854 min
The Co-Creation SessionsSustainability Series: Part One… Brand Transparency, Corporate Social Responsibility & Social Sustainability…Welcome to the Co-Creation Sessions, Bulbshare’s very own people powered podcast!
Bulbshare is a customer collaboration platform that helps some of the world’s biggest brands and organisations to be more customer driven.
When 71% of customers expect brand activism from the brands they use and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial. But when half of consumers are sceptical about brand motivations behind CSR, how can your brand navigate the authenticity crisis to emerge as a true flag bearer of soci...
2022-05-0948 min
The Co-Creation SessionsWelcome to the Co-Creation SessionsWelcome to the Co-Creation Sessions, Bulbshare’s very own people powered podcast!
So, what are the Co-Creation Sessions all about?
Well, Bulbshare is a customer collaboration platform that helps some of the world’s biggest brands and organisations to be more customer driven.
Bulbshare builds always-on, mobile research communities anywhere in the world and from any customer segment - which provide 1000s of real-time insights, ideas and content pieces every day, helping the brands and organisations we work with to be guided by the voices of their customers, to understand their daily lives and...
2022-04-0801 min