Shows
BusinessTelling Talks11 - Talk with Richard Thomas - Owner and Director at INL AgencyRichard, or, as he preferred to be called, Rich, is the founder and director at INL, a leading creative design agency with offices in Switzerland, UK and Singapore that works both with fast growing international startups and with Fortune500 companies such as P&G, Nestle, COTY and many others. Rich is a great storyteller and a very inspiring business leader who can really help organizations to change the perspective they look at challenges and opportunities. During the talk, Rich has shared how to create effective stories starting with the audience in mind. He revealed his top 3 key learning to create...2022-12-2936 min
BusinessTelling Talks10 - Talk with Giuseppe Caltabiano - Global Marketing Director at Rock ContentWelcome to a new BusinessTelling Talk. In this episode, Antonio Lorenzon, BusinessTelling founder talk with Giuseppe Caltabiano, a global marketer with 20+ years' experience in B2B & B2C marketing operations. As a renowned speaker, he was voted as one of the most influential B2B marketers in Onalytica and Traackr and he has been elected "Man of the Month" by WinTrade Global. Today he works as Senior Director of Marketing in Rock Content in London, he is also an advisory board member in several organisations in Europe and a master trainer in General Assembly in London and 24Ore Business School...2022-11-2531 min
BusinessTelling Talks9 - Talk with Chandni Patel - Global Brand Leader at Mars FoodChandni is a successful business leader who defines herself as a “builder” at her core. She likes to build relationships, businesses, processes, and teams from the ground up. She has worked on numerous projects in EU, Asia, Africa, and the Americas, from developing new product innovations and launching new brands, to creating disruptive ways to engage consumers both online and offline. During the talk, Chandni has shared how to start a project with the audience in mind effectively and how to apply the 4 key steps she uses at Mars to make sure ideas and stories become scalable… don’t miss it. Grea...2022-11-0834 min
BusinessTelling Talks8 - Talk with Francesco Abbate - Entrepreneur in Sustainability and Crypto FinanceFrancesco is a successful entrepreneur and investor in sustainability and crypto finance solutions. After 15 years in P&G working as finance leader, in 2018 he has launched Swiss Crypto Advisors, a world class platform for blockchain & crypto projects, and REBO Bottle, the first bottle that cleans the planet as you drink. During the talk, Francesco has shared some insightful examples on how being “right” per se is often overrated, while being “right” at the “right” time is key. In his experience he has seen how successful venture are always led by people who are comfortable to be “wrong” (for a while) till wh...2022-10-2127 min
BusinessTelling Talks7 - Talk with Zeno Adami - Global Brand Director at De'LonghiZeno is a world class marketing leader, with strong experience in brand building and brand activation. He has worked for more than 13 years in P&G as marketing leader for several brands like Gillette and Dash between Italy and the US and now he leads the Global Brand team in De’Longhi. “Be Kind. Lead with Trust. Haven fun.” are his business values.During the talk, Zeno has shared with us how to turn real products into insightful experiences that improve users and consumers’ life. We talked about the “art of transformation” and how to create internal believers who really d...2022-09-0937 min
BusinessTelling Talks6 - Talk with Michel Jouveaux - Marketing Guru, Musician and EntrepreneurMichel is an exceptional marketing and music expert, currently sharing his time between three passion-jobs, which help Michel make the best of his unique combination of skills and interests: Marketing, Music for Brands and Musician. He has worked for 20 years in P&G as brand building and advertising guru. He is also one of the lucky persons who has worked with Ennio Morricone on soundtracking! Terrific.During the talk, Michel has shared some insightful key-learning on how to blend interests, passions and skills that will make you and your stories standing out versus anyone and anything else. As...2022-07-0836 min
BusinessTelling Talks5 - Talk with Nando Cervigni - Head of Nordics and Italy at Amer SportsFerdinando (alias Nando) is an enthusiastic leader with an entrepreneurial mindset. He has a broad experience spanning from Research & Development, Marketing and Sales in P&G. During the talk, Nando has shared some insightful learning on how passion, enthusiasm and looking at things from different perspectives can really make the difference in delivering GREAT STORIES and GREAT RESULTS. As in every talk, our speakers also give us 3 actionable take-outs on how to create actionable business stories. Don’t miss it. For more BusinessTelling Talks and info visit www.businesstelling.com.2022-06-2437 min
BusinessTelling Talks4 - Talk with Stephanie Guyader - Senior Global Customer Director at CarlsbergStephanie is a dynamic global executive sales leader and commercial strategist with an outstanding track record of driving sustainable growth in large FMCG like P&G, Kellogg and Carlsberg and in competitive European, US, Asian and emerging markets. During the talk, Stephanie has shared some insightful learning on how to build effective brand and category stories that customers, consumers and shoppers are willing to buy. As in every talk, our speakers also give us 3 actionable take-outs on how to create actionable business stories. Don’t miss it. For more BusinessTelling Talks and info visit www.businesstelling.com.2022-05-3130 min
BusinessTelling Talks3 - Talk with Pierandrea Quarta - Founder & CEO at REBOPierandrea is the founder and CEO at REBO, the first bottle that cleans the planet as you drink (https://www.rebo-bottle.com). Before becoming an entrepreneur, Pierandrea had been working for more than 10 years as Marketing Leader in Procter&Gamble, Bacardi and L'Oréal. During the talk, he shared how important for him it was to create "the story of your story" and also how a shampoo bottle, a book and a trip to Silicon Valley have changed his perspective to look at business: don’t miss it, this is a great talk! (Release: December 22nd, 2021)For more Bus...2021-12-2135 min
BusinessTelling Talks2 - Talk with Nico Hribernik - Founder at Wellster Healthtech GroupNico is the founder and CEO at Wellster Healthtech Group, the digital platform to access effective healthcare solutions in Germany (www.wellsterhealth.com). Before becoming an entrepreneur, Nico had been working as Marketing Leader in Procter&Gamble, in FlixBus and in other startups between Asia and Europe. During the talk, Nico shared with us how he started his super successful venture that just raised more than 40 million euros, the 3rd largest funding round in digital health care in Germany: “what if your today struggle would become the best thing that ever happened to you?”. Don’t miss it! (Release: December 6th, 20...2021-12-0532 min
BusinessTelling Talks1 - Talk with Gareth Maguire - Senior Marketing Director Pringles North AmericaGareth is a great business leader with 2 decades of experience in marketing between Procter&Gamble and Kellogg where, today, he leads the Pringles marketing team in North America. During the talk Gareth shared some interesting and fun Pringles business stories and in particular why and how he made the “Rick & Morty” successful commercial at the Super Bowl in US. As in every talk, our speakers give us 3 actionable takeouts on how to create actionable stories, get ready to feel “uncomfortable”. Don’t miss it. (Release: November 16th, 2021)For more BusinessTelling Talks and info visit our website: www.businesstelling.comE...2021-11-1934 min
BusinessTelling TalksIntro to BusinessTelling Talks - Antonio & Elisa, BusinessTelling FoundersWelcome to BusinessTelling Talks, a NEW audio and video podcast where business leaders talk about business storytelling. In this first episode, Antonio Lorenzon and Elisa Riboldi, BusinessTelling founder and co-founder, talk about why they have started BusinessTelling and share some examples of how business stories can activate audiences effectively. If you want to learn more about BusinessTelling and how to make your audience travel through your stories effectively, don't miss it! (Release: November 5th 2021)For more info about BusinessTelling and more Talks please visit www.businesstelling.com.Every month, 2 new BusinessTelling Talks will be released.Don’t...2021-11-0126 min