Shows
Surf and SalesS6E13 - AJ Mahar and Butch Hudson The Science of High-Velocity Transactional Sales: Proven Scripts That Make Money Tomorrow Are you struggling to close more deals in your transactional sales role? Looking for a scientific approach that actually works in the real world? In this value-packed episode of the Surf and Sales podcast, hosts Scott Leese and Richard Harris welcome AJ Mahar and Butch Hodson, co-authors of "Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals" and sales performance leaders at Sellfire. AJ and Butch have perfected the art and science of transactional sales. They share their journey from discovering the power of a single effective script (which doubled or tripled...2025-03-1744 min
Twins Talk it Up PodcastEpisode 253: Scaling Sales PlaybookScaling sales is a crucial process for any growing business, involving the implementation of tools, systems, and coaching to optimize sales team performance. AJ Mahar, Sales Performance Coach at Sellfire shares how by integrating AI-driven solutions, structured training, coaching and innovative methodologies, organizations can effectively accelerate and scale their sales growth.Highlights include:His journey into sales and his passion for helping organizations scale.How AI is transforming the sales landscape and the importance of having a repeatable methodology for success. Key concepts from his book with co-author But...2025-03-0438 min